» » » Bold and Playful New Ad Campaign for Playtex Fresh + Sexy Intimate Wipes Is Awesome
Wednesday, February 6, 2013

6:58 PM
14

Playtex introduces "Fresh + Sexy" intimate wipes, designed for men and women to freshen up before and after doing the deed. The ad campaign which is getting mixed reviews from the internet community is the work of ad agency Grey, NY., is actually pretty awesome and all of us at Great-Ads love it. From the "Clean Pecker Taps It" clip above to prints that feature taglines such as: "A hard working beaver always finds more wood" and "A Clean Peach Always Gets Picked."
Erik Rahner, group marketing director at parent company Energizer Personal Care said this about the product: "This product was designed to address an important consumer need. Sex isn't always a planned event that can be prepared for. With Fresh + Sexy wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready for intimacy whenever—and wherever—the mood strikes."

Elaine McCormick, creative director at Grey said this "We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things." via: AdFreak



Credits:
Creative Ad Agency: Grey, New York
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14 comments :

  1. The emperor obviously has no clothes...

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  2. http://vimeo.com/50836035 says it better how to do it right. I simply don't agree with the assessment. It's weak and lazy, not fresh and sexy.

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  3. shame on the mothers who raised the advertising executives who came up with these ads. a bunch of crass, vulgar people. awful.

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    3. no, douche is a different product, lol . . . please buy a dictionary and thesaurus, then try again to craft a witty reply

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  4. i and my daughters are switching to kotex.

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  5. Lame. You can always spot the jackass in the crowd trying to be cool. Playtex and Grey Advertising, you're the jackasses. What a shame; I have always used Playtex products. The time has come for a change.

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  6. ha ha ha! these ads are hilarious. you people need to get a life and relax a little already.

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  7. I agree - relax! They are trying to get attention in a crowded market...it is obviously working.

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  8. These jokes are weak at best...a clean beaver always finds more wood?? How is that clever?
    Ad campaign aside, you're a complete idiot if you buy this product..."Here Mr.Eskimo i have some ice to sell you"

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    1. I think a traditional bath or shower with soap remains a viable hygiene method for most people so maybe these are for sexually active homeless people.

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  9. Very nice here is given nice blog and i like it also so keep it up.

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  10. In real life this product may be quite telling . . .

    Imagine being a woman's apartment, who supposedly has no boyfirend, and finding the box to be nearly empty.

    and look at the possibilities . . .

    - flavored or scented wipes
    - co-packaged with mouthwash (clean everywhere, right?)
    - co-packaged with condoms or lube
    - small personal carry-size packages renamed ho-to-go
    - rebranded product in a rainbow colored box named *ss wipes, lol

    this is a comedian's dream . . .

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