Wednesday, February 6, 2013

Playtex introduces "Fresh + Sexy" intimate wipes, designed for men and women to freshen up before and after doing the deed. The ad campaign which is getting mixed reviews from the internet community is the work of ad agency Grey, NY., is actually pretty awesome and all of us at Great-Ads love it. From the "Clean Pecker Taps It" clip above to prints that feature taglines such as: "A hard working beaver always finds more wood" and "A Clean Peach Always Gets Picked."
Erik Rahner, group marketing director at parent company Energizer Personal Care said this about the product: "This product was designed to address an important consumer need. Sex isn't always a planned event that can be prepared for. With Fresh + Sexy wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready for intimacy whenever—and wherever—the mood strikes."

Elaine McCormick, creative director at Grey said this "We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things." via: AdFreak

Creative Ad Agency: Grey, New York


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