Tuesday, February 5, 2013

4:32 PM
cazenove + loyd, the luxury travel brand, is highlighting the extraordinary nature of its holidays in a new marketing campaign created by Fold7.

The new campaign appears this month, and was shot on location in South Africa. It uses actual client stories to deliver the message that cazenove + loyd holidays bring a sense of the extraordinary to life.

cazenove + loyd launches the campaign as it seeks to redefine the essence of luxury travel, by offering not just the best destinations and experiences, but also getting to know its clients personally and tailoring once-in-a-lifetime experiences for them.
The campaign will run across all of its brand communications worldwide in print and online, with a particular focus on the UK and US. The campaign uses the strapline ‘Always Extraordinary – cazenove + loyd’.

Fold7 won the cazenove + loyd advertising and direct marketing account last summer. The new campaign runs online and in the press, as well as in direct marketing materials aimed at high net-worth customers.

Simon Helm, Creative Director at Fold7, said: “cazenove + loyd offers something completely different and the challenge is to make it stand out in a competitive marketplace. But letting its clients tell their own stories, we’re giving cazenove + loyd an authenticity that can’t be replicated.”
Credits:
Creative Agency: Fold7
Creative Director: Simon Helm
Art Director: Simon Packer
Account Director: Paul Diamond

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