The short film styled ads feature a handful of people in the non-profit world who are doing some pretty amazing work and using good technology to do it. the result is a combination of stories of these social rock stars to the Samsung brand in a powerful way.
Samsung salutes Adam Braun, CEO and Founder of Pencils of Promise -- a non-profit organization that creates schools and uses innovation through technology to provide access to education all over the world.
Samsung praises SunSaluter -- a company that uses innovative technology to energize communities all over the world.
Matt Flannery of Kiva.org uses technology to connect people all over the world and inspire social action.
Advertised brand: Samsung
Advert title(s): Create the Future
Advertising Agency: Fancy Rhino, Chattanooga, TN, USA http://Fancyrhino.com
CCO: Drew Belz
Creative Director: Caleb Rexford
Spot Directors: Drew Belz, Isaiah Smallman and Caleb Rexford
Producer: Take Part http://www.takepart.com
Graphic Design: Michael Mahaffey
Director of Photography: Keith Turner and Andrew Aldridge
Camera: Kelly Lacy, Keith Turner and Andrew Aldridge
Sound Production Agency: Ro-Co.co http://www.Ro-Co.co
Soundtrack Composer: Michael Kendall