Friday, February 1, 2013

9:08 PM

Lincoln released the final full length version of the #SteerTheScript commercial. They took five original tweets that were originally asked for by Jimmy Fallon (we were hoping to see him in the ad), a few alpacas, and the new MKZ and re-imagined the way a commercial is written. The ad features RevRun, Wil Wheaton, Emmitt Smith, and five winning tweets.

Most memorable seconds of this spot for me, aside from the "alpacalypse" scene...
"Keep all heads and hands inside a moving vehicles. Unless you're a faux alpaca." The fine print is always so very important friends.

Ad Agency: Hudson Rouge, NY


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