Lincoln released the final full length version of the #SteerTheScript commercial. They took five original tweets that were originally asked for by Jimmy Fallon (we were hoping to see him in the ad), a few alpacas, and the new MKZ and re-imagined the way a commercial is written. The ad features RevRun, Wil Wheaton, Emmitt Smith, and five winning tweets.
Most memorable seconds of this spot for me, aside from the "alpacalypse" scene...
Ad Agency: Hudson Rouge, NY