Monday, March 11, 2013

2:14 PM

Creative agency Mother has created a unique and bold new print and outdoor campaign for Green & Black's Organic Chocolate.

The campaign, which gives each chocolate bar in the range its own alluring persona, is the first by Mother for the brand since it picked up the business last year.

The Butterscotch bar in the range, shown apparently sunbathing, is called "The Golden One" and the Spiced Chilli bar, pictured with strategically placed nipple tassels, is dubbed "The Exotic One". Meanwhile, the Milk chocolate bar is 'The Rich One", and the Dark 70% bar, "The Deep One".

The aim of the campaign, which carries the strapline is "This is not a chocolate bar", is to highlight the range's depth and variety of flavour and overturn the perception that Green & Black's is dark chocolate only.

Creative Ad Agency: Mother
Photograpgy by Carl Kleiner


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