Wednesday, March 6, 2013

9:42 AM

While NASA’s Curiosity Mars Rover is exploring Mars and making the headlines, LEGO made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed: 14,000 likes and 1,500 shares within a few hours.

Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, St├ęphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier


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