Saturday, March 16, 2013

4:32 PM




From creative agency Fred & Farid comes this humorous collection of ads for the Orangina Stay Alive campaign, Pigeon and Cannonball. In Pigeon an annoying woman talking on her cell phone is taken out by a giant pigeon and in the Cannonball commercial the boss is taken out by, what else but a man shot out of a cannon.

The stats are in, 0% of Orangina drinkers will get attacked by one of two things: A human cannonball or a wicked pigeon and if you want to stay alive drink Orangina.

Credits:
Advertising Agency: Fred & Farid, Paris+Shanghai
Creative Directors: Fred & Farid
Copywriters: Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova
Art directors: Rolando Cordova & Gian Carlo Lanfranco
Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin
Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon
TV Producer: Karim Naceur
Post-producer: Elise Dutartre
Director: Glue Society (Gary Freedman)
Production: Nouvelle Vague
Producer: Sandrine Lima
Film production : Wanda
Executive producer : Jerome Denis
Director : Glue Society ( Gary Freedman)
Photo Production : JR WADDELL
photo Producer (on set) : Andrew Davies
Photo Exe Producer : Nina Rassaby-Lewis
Photographer : Rankin

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