Maccabee Beer, Israel's leading beer brand, brought Isaiah Mustafa (aka "Old Spice Guy") to star in a hilarious ad promoting its new taste. The video is currently going viral in Israel, with more than 710,000 views.
Concept: Allenby Concept House, Vania Heymann
Directing, Editing and VFX: Vania Heymann
Featuring: Isaiah Mustafa, Niv Majar, Julian Chagrin, Mor Hazan
Produced by: Allenby.co.il and Periscope Productions ltd.
Executive Producers: Srulik Einhorn, Guy Assif, Eran Nizri
Cinematography: Roman Linetsky