L'Oreal-owned Vichy creates a confessional-style web ad that shares the dramatic lengths women go through to eliminate cellulite.
It's time to end the madness. #CelluliteConfessions
When it comes to treating cellulite, women will try anything to get rid of it. Sometimes our efforts are so extreme and desperate that the only thing one can do is laugh. To that end, Vichy introduces Cellulite Confessions, a mockumentary that highlights the extreme, nonsensical, and just plain crazy treatments that women go through in the pursuit of smooth skin.
Creative Ad Agency: Portal A, San Francisco.