B&Q, the UK’s largest home improvement retailer, has launched a new advertising campaign informed by research that says over half of Britain’s homes have at least one unloved room.
The TV, press, and online campaign, by Karmarama highlights the plight of Britain’s unloved rooms and shows how B&Q can help “turn the unloved into the unbelievable”.
The TV ad, which has a voiceover by comedian Rob Brydon, shows families transforming neglected rooms in their homes.
The soundtrack for the ad is a cover of the 1970s classic “Your Love Keeps Lifting Me Higher and Higher” performed by Pixie Lott exclusively for B&Q.
Project Name: B&Q Unloved Rooms
Brief: Start a home improvement movement
Client Name: B&Q
Creative Agency: Karmarama
Agency Producer: Caroline Connor
Art Director: Sam Cartmell
Copywriter: Sam Cartmell
Creative Director: Sam Cartmell
Planner (Creative Agency): Sid McGrath
Director: Lalli Jonnsson
Production Company: Kream
Production Producer: Suzanne Reid
DOP: Elli Cassata
Post Production: Kream
Editor: Spencer Ferszt @ Marshall Street Editors
Audio/Sound Design: Grand Central
Music by Pixie Lott, (Your Love Keeps Lifting Me) Higher and Higher