Posted by Sylvia G / Monday, July 15, 2013 / No comments / Canada , Featured Ads , print ads , PSA
Canadian Cancer Society PSA Posters Come To Life "Down There"
These posters were displayed in high traffic areas of Toronto with different die-cut shapes, the surrounding vegetation grew through the shapes displaying some signature Julyna designs. The message was simple - stlye your area "down there" to support awareness and fundraising for cervical cancer.
Client: Canadian Cancer Society
Creative Ad Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Philip Rostron