Following the success of the “It’s not quite Carling” campaign, the first advert for Carling British Cider will be making its debut on TV tomorrow. The ‘refreshingly perfect’ ad, which is the third in the series of the wider Carling campaign, shows one of the new Carling heroes perform their most outlandish feat yet in a bid to get a taste of the award-winning cider.
The ad created by Creature features one half of the new Carling duo, Dylan, attempting an astonishing stunt combining a bungee jump with apple bobbing. With his friend Jon and a crowd of onlookers watching, will Dylan succeed in his feat or fall just short and earn the verdict: ‘It’s good...but it’s not quite Carling’?
Carling British Cider launched exclusively in the off-trade in March and won a gold medal at the International Brewing Awards 2013, reinforcing the results of consumer tests, which proved that the modern, premium cider was preferred to the market-leading brands on taste, refreshment, and likelihood to buy. The new ad, celebrating the ‘refreshingly perfect’ taste of Carling British Cider, hits TV screens tomorrow and the campaign also includes outdoor, mobile and digital advertising throughout 2013.