To promote Starbucks’ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a special version that is spelled out with actual coffee beans.
This menu not only helps vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, “from the tip of the fingers to the tip of the tongue”.
The coffee beans are stuck onto what looks like an over-sized Starbucks napkin, which is another clever detail of this brilliant ad.
Advertising Agency: Rái, São Paulo, Brazil
Creative Director: Andre Baldez Bolognesi, Bruno Cirello
Executive Creative Director: Maurício Cavalcanti, Camila Maschietto
Copywriter: Diogo Patoilo
Art Director: Marcelo Cuzziol
Editor: Pedro Amaral
Photographer: Fernando Manso
Designer: Marcelo Cuzziol