Wednesday, September 11, 2013



Ponce presents their newest ad for Axe. The campaign is based on "La Donna รจ Mobile" from Verdi a song that tells a universal and timeless truth: 'The woman is beautifully unpredictable', as the new Random Axe product.


Credits:
AdAgency: Ponce, Buenos Aires
Executive Creative Director: Ricardo Armentano, Hernan Ponce, Luigi Ghidotti
Copywriter: Santiago Martin Davis
Art Director: Leandro Mosca
Head of TV: Roberto Carsillo
International Producer: Jose Silva
Director: Juan Cabral
Production Company: MJZ
Production Company: Labhouse
Executive Producer: Debbie Turner
Producer: Natalia Mussolana
Director of Photography: Sean Bobbitt
Editor: Emiliano Fardaus
Postproduction: Wolf
Music: Giussepe Verdi
Sound: Tres Sonido

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