Sunday, September 15, 2013



One hundred and fifty-seven years after its founding, Burberry continues to reinvent its approach to luxury marketing. In this project, we’re working with Burberry to re-imagine how brands can deliver beautiful, emotional experiences across different devices and screens, while reaching a key audience - millennial consumers.

Burberry Kisses lets you send personal messages to loved ones that are sealed with your actual kiss, and can be dressed up in a real Burberry lipstick color. Through the magic of modern browsers and display ad technologies, we’re able to deliver a beautiful experience to millions of people across the web. Burberry Kisses doesn’t look or feel like a traditional ad, but instead, it’s a personal interaction that forges a deeper connection between users and the brand.

The Brief:
Create an emotional connection between the Burberry brand and millennial consumers, who easily tune out traditional fashion and beauty marketing.

Insight:
A kiss is one of the most iconic and personal symbols of human emotion — a means of not only bringing people closer together, but also of forging a deeper connection with the Burberry brand.

The Concept:
A rich experience that lets you send personal messages to loved ones, sealed with a virtual imprint of your real kiss; all while contributing to a broader story of the world’s love.

The song is "Evergreen Love" by Misty Miller.

Credits:
GROW - Creative Ad Agency
DREW UNGVARSKY - Creative Director
BRIAN WALKER - Tech Director
MATT CLACK - Lead Creative
TODD LOWER - Lead Producer
RICKY WILLIAMS - Lead Developer
MATT CAMPBELL - Lead Developer
MIKAEL EMTINGER - Lead Developer
JOE BRANTON - Lead 3D Artist
BRUNO PORRIO - Art Director
ERIC GREEN - Production Director
SONYA PARKER - Producer
JASON LEVESQUE - Animator
JOSH NEWTON - Designer
MARK LUNDIN - Developer
JR SMITH - Developer
GABE MOLOCHKO - Developer
DARIUS PILAPIL - Developer
DANIEL BURKE - Developer
WILL JARDINE - Developer
JEFF PENANO - Developer
BILLY KURILKO - Developer
BENJAMIN BLUNDELL - Developer
NOAH LI - 3D Artist
JUAN RUBIO - 3D Artist
ERIC LOHMAN - Creative
JASON FUGH - Content Artist
MARLEIGH CULVER - Content Artist

Google Credits:
AMAN GOVIL - Head of Advertising Arts
MIKE GLASER - Product Marketing Manager
FLAVIA SIMON - Product Marketing Manager
SANDRA NAM - Executive Producer
SHANA OPPERMAN - Producer
[via: Google Art, Copy, & Code]

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