Monday, September 16, 2013

1:34 PM


Learn first aid and you can be the difference between life and death.
St John Ambulance has thousands of volunteers, yet it's impossible for them to be there all the time. This film shows why it's vitally important that everyone learns first aid. You can be the difference between a life lost and a life saved.

To see how to save the boy in this film, visit: www.sja.org.uk/savetheboy

Credits:
Creative Ad Agency: BBH London
Creative Team: Rob Ellis, Alex Ball
Creative Director: Matt Doman, Ian Heartfield
TV Producer: Natalie Parish
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Producer: Ewen Brown
DOP: Lasse Frank
Post Production: MPC
VFX Producer: Josh King
VFX Supervisor: Tom Harding
VFX Supervisor: Adam Crocker
Colorist: Jean-Clement Soret, James Tillett
Editing House: Final Cut
Editor: Joe Guest
Editor: Paul Moth
Sound: Factory
Sound Engineer: Sam Robson

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