Rodgers Townsend and Enterprise Rent-A-Car have launched “My 13 Days,” a new campaign to generate awareness and educate drivers on – dull and boring - Rental Reimbursement coverage.
The spot and the campaign’s dedicated micro-site, www.my13days.com, take a humorous approach to the vexing challenges drivers could face – like driving a teenager's car for nearly two weeks – without this inexpensive insurance offered by auto insurance companies.
The spot is a true testament to how successful good quality content can be. “My 13 Days” garnered close to 1.3 million views, in one week, without any paid media.
The campaign lightheartedly creates awareness for a service that Enterprise doesn’t even offer. It encourages insurance agents to talk to their clients about Rental Reimbursement coverage and helps them sell more complete policies. Customers who are covered tend to be more satisfied with their insurance companies, making them less likely to shop for a new provider – creating a winning scenario for customers and agents. Enterprise stands to benefit as they provides more rental cars to repair shops than any other rental car company.
Advertising Agency - Rodgers Townsend/DDB St. Louis
Kay Cochran – Creative Director
Peter Roddick – Art Director
Katie Orzel – Art Director
Melinda Christman – Digital Producer
Josh Hogan – VP Digital, Executive Digital Producer
Mike McCormick – Executive Creative Director
Rachel Barbieri – Account Director
Jamie Schiebel – Developer