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Submit your work to get featured on our site!  </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Arbella'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/Arbella'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>5</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3936951471062204710</id><published>2024-07-23T05:10:00.007-07:00</published><updated>2024-08-28T06:00:04.879-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Joe Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="Special Olympics"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Joe Berkeley and Arbella Team Up for Special Olympics Massachusetts and to Air New Commercials During Olympic Games</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/s1550/Spec%20Olympics.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;871&quot; data-original-width=&quot;1550&quot; height=&quot;360&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/w640-h360/Spec%20Olympics.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%;&quot;&gt;&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;BLOG_video_class&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/7si2dLx1eRg&quot; width=&quot;730&quot; youtube-src-id=&quot;7si2dLx1eRg&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;a href=&quot;https://cargocollective.com/joeberkeleycreative&quot; target=&quot;_blank&quot;&gt;Joe Berkeley LLC&lt;/a&gt; is pleased
to announce four new commercials for &lt;a href=&quot;https://www.arbella.com/&quot; target=&quot;_blank&quot;&gt;Arbella Insurance&lt;/a&gt; and their partner
&lt;a href=&quot;https://www.specialolympicsma.org/&quot; target=&quot;_blank&quot;&gt;Special Olympics Massachusetts&lt;/a&gt;. The commercials feature Lumene “Lightning”
Montissol and other Special Olympians.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;Shot on location at Milton Academy’s track, in Milton,
Massachusetts, the production consisted of three scout days at Special Olympics
practice, one crew day at Special Olympics practice, and one crew day during a
Special Olympics Qualifier competition.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;The voice of the campaign and the featured athlete is
Lumene “Lighting” Montissol. A coach gave her the nickname “Lightning” when she
was 14 years old because she was “wicked fast on the track.” Previously
Lightning has won more than a dozen medals and appeared on camera on &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;GOOD MORNING AMERICA&lt;/i&gt;.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;The Special Olympics athlete oath states, “Let me win. But
if I cannot win let me be brave in the attempt.” The goal of the film crew was
to document that gritty spirit.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;The commercials which are airing during the Olympic trials
and the Olympic Games conclude with the message, “Donate at
specialolympicsma.org”&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;Writer/Director Joe Berkeley teamed up with Art Director/Creative
Director Tim Foley on the assignment.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;
&lt;/span&gt;Berkeley said, “Everyone on the crew realized this assignment was a
privilege and an honor. Our goal was to get the details right and show these
athletes in the best possible light. The soft rain was a gift and we didn’t
waste a drop.”&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;See more of the campaign videos here:&amp;nbsp;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: left; vertical-align: baseline;&quot;&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;&quot;&gt;&lt;/p&gt;&lt;ul style=&quot;text-align: left;&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.youtube.com/watch?v=j_-Luo-_EYE&quot; target=&quot;_blank&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;Arbella &quot;Alone&quot;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.youtube.com/watch?v=6eHIUDmIYnQ&quot; target=&quot;_blank&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;Arbella &quot;Oath&quot;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;&quot;&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: left; vertical-align: baseline;&quot;&gt;&lt;br /&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: left;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; font-family: helvetica; font-size: medium;&quot;&gt;&lt;b&gt;CREDITS:&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Arbella: Gayle O’Connell, Megan
Glynn, and Kimberleigh Doherty&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Special Olympics Massachusetts:
Lightning and friends, Mary Beth McMahon, Charles Hirsch, Emily Fitzgerald&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Art Director/Creative Director: Tim
Foley&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Producer: Maria Sheehan &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Production Manager: Catharine
Uyenoyama &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Director of Photography: Aaron
Frutman &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;MOVI: Alex Lopez/Will McAulkiffe &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;AC: Kellan Ryan &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Gaffer: Danny White &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Grip: Ryan O&#39;Donnell &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Swing: Mitch Severt &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Audio Tech: Nathan Bice &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;PA: Siobhan Burke &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;PA: Grayson Owens &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;PA: Brendan Hines &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;PA: Morgan Quigley &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Intern: Zoe Lydon &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Editor: Shondra Burke &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Color: Rob Bessette &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;VFX: Zero &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Conform: Shannon Carpino &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Audio: Tom Love &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Writer/Director/EP/Stills: Joe
Berkeley&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Media: Jessica Carmona&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; font-family: helvetica; font-size: medium; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;ABOUT SPECIAL OLYMPICS&lt;/span&gt;&lt;/b&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;color: #2a2a2a; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;The
mission of &lt;a href=&quot;https://www.specialolympics.org/&quot; target=&quot;_blank&quot;&gt;Special Olympics&lt;/a&gt; is to provide year-round sports training and
athletic competition in a variety of Olympic-type sports for children and
adults with intellectual disabilities, giving them continuing opportunities to
develop physical fitness, demonstrate courage, experience joy and participate
in a sharing of gifts, skills and friendship with their families, other Special
Olympics athletes and the community.&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; font-family: helvetica; font-size: medium; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 13.8pt; text-align: left;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;ABOUT BERKELEY&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;color: #222222; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 13.8pt; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: helvetica; font-size: medium;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Founded in 2013,
BERKELEY creates provocative content for clients who believe that creativity
can make all the difference in the world. The firm wrote the “Roger That!”
Super Bowl spot starring Tom Brady for Shields MRI and was proud to put just as
much care and energy into an Arbella commercial featuring Captain Chad and his
son James aboard the Fishing Vessel First Light who rescue a Golden Retriever
in distress. BERKELEY has collaborated with President Clinton, President Bush,
and President Obama on a commercial for The National Medal of Honor Museum. The
three former Presidents changed one word of copy. The campaign created more
than 124 million impressions.&amp;nbsp;&amp;nbsp;More information is at:&amp;nbsp;&lt;/span&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;mso-font-kerning: 1.0pt;&quot;&gt;&lt;a href=&quot;https://cargocollective.com/joeberkeleycreative&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; style=&quot;color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-font-kerning: 0pt;&quot;&gt;www.joeberkeley.com&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 13.8pt; text-align: justify;&quot;&gt;&lt;br /&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3936951471062204710/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/07/joe-berkeley-and-arbella-team-up-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3936951471062204710'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3936951471062204710'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/07/joe-berkeley-and-arbella-team-up-for.html' title='Joe Berkeley and Arbella Team Up for Special Olympics Massachusetts and to Air New Commercials During Olympic Games'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/s72-w640-h360-c/Spec%20Olympics.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3783940993225535350</id><published>2023-10-04T19:51:00.008-07:00</published><updated>2023-11-13T06:01:03.836-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Joe Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Joe Berkeley Highlights his Favorite Places in Massachusetts in Latest Campaign for Arbella</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcmSlpdjdePBby_CEAu1g21kOf2VOZ7JyFsBBIdRg9n6CQhELCu01NdzjK_0lpYAEgEdlKGjZVvQDWh6rnqBzwgqVV9qO8Pz21KtOmg-KEOSw3X70hFY5H5FJAy5CxHkOZU65CJrqsDiIVlVjEWLy82Stok01NUg3xLl0o_JaZ7KqrJoS1wvaxA8Pm76M/s5042/Rescued.png&quot; style=&quot;display: block; padding: 1em 0; text-align: center; &quot;&gt;&lt;img alt=&quot;&quot; border=&quot;0&quot; width=&quot;600&quot; data-original-height=&quot;2686&quot; data-original-width=&quot;5042&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcmSlpdjdePBby_CEAu1g21kOf2VOZ7JyFsBBIdRg9n6CQhELCu01NdzjK_0lpYAEgEdlKGjZVvQDWh6rnqBzwgqVV9qO8Pz21KtOmg-KEOSw3X70hFY5H5FJAy5CxHkOZU65CJrqsDiIVlVjEWLy82Stok01NUg3xLl0o_JaZ7KqrJoS1wvaxA8Pm76M/s600/Rescued.png&quot;/&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;iframe allow=&quot;autoplay; fullscreen; picture-in-picture&quot; allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://player.vimeo.com/video/862472335?h=979f91381c&amp;amp;title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; width=&quot;731&quot;&gt;&lt;/iframe&gt;
&lt;/span&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&quot;Friend In Need” is about a
lobsterman and his son rescuing a dog who has swam too far from shore. After
the lobsterman reunites the dog with his human companion, the voiceover
intones, “Around here, we don’t do the right thing because we have to. We do
the right thing because we want to. Arbella. Here for New England. Here. For
good.”&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;The
commercial was made in Hull, Massachusetts, and the worldwide headquarters of
the firm. The spot featured Captain Chad Mahoney, and his son Sternman James
Mahoney, aboard the Fishing Vessel First Light. The camera boat, the Fishing
Vessel Windemere, was helmed by Captain Peter Mahoney, Chad’s father.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Originally
Oakley Mahoney the Golden retriever was considered for the role of the lost
dog; however, following a screen test it was determined that while Oakley
demanded attention under no circumstances did he accept direction. To make
matters worse, his references did not check out. According to the staff at Sunshine
Pet Parlor, “Oakley is the worst dog who visits here. He always knocks
everything over.” Regarding that assessment, Captain Chad did not disagree.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;With
inspiration from Oakley, the role of the lost dog was filled by Jagger, a rock
star of a Golden retriever, who was handled by Marissa Bellis and her team from
Acting Like Animals.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;The
locations in the commercial were some of Berkeley’s favorite places on earth.
The spot opens with the Fishing Vessel First Light steaming past Boston Light,
from west to east into the rising sun.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;A
resident of Hull, Berkeley has shot approximately 100,000 images of Boston
Light and another 20,000 images of Captain Chad. The access to the cast and the
locations was unique. Normally productions occur in faraway places.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;With
Fishing Vessel First Light and the locations in his back yard, Berkeley was
able to shoot 32 days of footage before the full up crew shoot. The effort was
not a waste of time. On the full crew shoot day, Boston Light’s iconic beam was
shut off for maintenance. Not to worry. There was around eight hours of footage
already in the can.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;During
the days before the full crew shoot, Berkeley and Captain Chad exchanged text
messages to coordinate details. The Fishing Vessel First Light typically leaves
the pier at 4:00 am so the days began early. In one text exchange, Captain Chad
agreed to pass a red flashing buoy so that Berkeley could prefocus in the low
light conditions. Berkeley was also invited aboard First Light for one day of B
roll shoot. He was grateful for the cooperation of Captain Chad and his son
James.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Captain
Chad is a natural on camera. At first, his son James was grinning like it was
his birthday. A quick discussion convinced James, a Defensive Back on the
Hobart football team, to put on his game face and ignore the camera. James
quickly got into character and did his job.&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Hull’s
Shondra Burke edited the commercial. She was extremely familiar with all of the
locations and the cast. Her daughter Siobhan, a college student at Alabama,
served as Production Assistant on the shoot. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;CREDITS:&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Writer/Director/B
roll captain: Joe Berkeley&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Production
Designer, Art Director, Creative Director: Tim Foley&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Producer:
Mark Hankey&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Production
Manager: Alexander Wayne&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Assistant
Production Supervisor: Ken Donaldson&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;2&lt;sup&gt;nd&lt;/sup&gt;
Assistant Production Supervisor: Chad Goytette&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;DP:
Bill Winters&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;1&lt;sup&gt;st&lt;/sup&gt;
AC: Darryl Byrne&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;2&lt;sup&gt;nd&lt;/sup&gt;
AC: Chris Malenfant&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Drone:
Jeremy Bond&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Gaffer:
Fletcher Burns&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;2&lt;sup&gt;nd&lt;/sup&gt;
Electric: Patrick Hines&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Key
Grip: Jason Bowen&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;BB
Grip: Dave Scranton&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Grip:
Teresa Hays&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Key
Props: Aileen Sovronsky&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Props
Asst: Cameron Keiber&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Wardrobe:
Nicole Coakley&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Wardrobe
Asst: Nikki Resendes&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Makeup:
Jean Carney&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;VTR:
Beau Turgeon&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Sound:
Mario Cardenas&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Location
Mgr.: Jared Larner&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Animal
Trainer: Marisa Bellis&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Motorhome:
Dalton Hill&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;PA:
Jess Hotvedt, Madeline Harrington, David Perry, Connor Finn, Ian Bishop, Riley
Kvalheim, Siobhan Burke, Brett Thomas&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Lifeguard:
Brett Thomas&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Editor:
Shondra Burke&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Client:
Gayle O’Connell, Kimberleigh Doherty, and Megan Glynn&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Talent:
Captain Chad Mahoney, James Mahoney, Jihan Haddad, Jagger the Golden retriever&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Backup
Golden retriever: Hendrix&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Color:
Phil Choe&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Mix:
Tom Love&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;VO:
Tina Storer&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;ABOUT JOE BERKLEY LLC&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;In
addition to working with Captain Chad, Joe Berkeley LLC has collaborated with
Mac Jones, President Clinton, President Bush, President Obama, and Tom Brady.
The firm’s work is at &lt;a href=&quot;http://joeberkeley.com&quot;&gt;joeberkeley.com&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3783940993225535350/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/10/joe-berkeley-highlights-his-favorite.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3783940993225535350'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3783940993225535350'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/10/joe-berkeley-highlights-his-favorite.html' title='Joe Berkeley Highlights his Favorite Places in Massachusetts in Latest Campaign for Arbella'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcmSlpdjdePBby_CEAu1g21kOf2VOZ7JyFsBBIdRg9n6CQhELCu01NdzjK_0lpYAEgEdlKGjZVvQDWh6rnqBzwgqVV9qO8Pz21KtOmg-KEOSw3X70hFY5H5FJAy5CxHkOZU65CJrqsDiIVlVjEWLy82Stok01NUg3xLl0o_JaZ7KqrJoS1wvaxA8Pm76M/s72-c/Rescued.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7584632062239273151</id><published>2022-11-10T06:42:00.000-08:00</published><updated>2022-12-02T06:08:01.249-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Berkeley Helps Arbella Tackle Rookie Insurance Problems</title><content type='html'>&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;text-align: left;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWDJWpn77tTHkfaqXsTf_lXQVblwvhGbpN06ugYaU7VVR_vil8tRVbqt5LJW4xF5lol5APM0r8yyDp0KX7Uvi6OEhlh8aMoa9NApZ__YUBLDDyqUgaDKD63bbc-yUiCMsUyxmOXtJLV6prd-DM_B-IK33f9xKizc_YxIyHUgXRFDMEYzumypXOGN7/s1148/Mac%20&amp;amp;%20TV%20Ears.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;640&quot; data-original-width=&quot;1148&quot; height=&quot;356&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWDJWpn77tTHkfaqXsTf_lXQVblwvhGbpN06ugYaU7VVR_vil8tRVbqt5LJW4xF5lol5APM0r8yyDp0KX7Uvi6OEhlh8aMoa9NApZ__YUBLDDyqUgaDKD63bbc-yUiCMsUyxmOXtJLV6prd-DM_B-IK33f9xKizc_YxIyHUgXRFDMEYzumypXOGN7/w640-h356/Mac%20&amp;amp;%20TV%20Ears.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;When &lt;a href=&quot;https://www.arbella.com/&quot; target=&quot;_blank&quot;&gt;Arbella Insurance&lt;/a&gt; wanted
to tackle the rookie home ownership insurance market, they called on two local
talents to help tell the story, Patriots quarterback Mac Jones and &lt;a href=&quot;http://joeberkeley.com/&quot; target=&quot;_blank&quot;&gt;Joe BerkeleyLLC&lt;/a&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;The results are two :30 commercials that address being a
rookie homeowner and insuring that first home, as both can be “full of
surprises.”&lt;/span&gt;&lt;/p&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;iframe allow=&quot;autoplay; fullscreen; picture-in-picture&quot; allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://player.vimeo.com/video/746540991?h=d7350bab19&amp;amp;title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; margin-bottom: 12pt; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium;&quot;&gt;Berkeley explains, “The insurance advertising landscape is cluttered with a lot
of messages, and it can be difficult to stand out. We weave in a message of
trusting your local company who partners with the best agents to get you the
right insurance at the right price. Arbella will reach consumers with this
message across multiple media channels, including TV, billboard, social and
digital.”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; margin-bottom: 12pt; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;In the “Movers” spot, Mac
finds that all his belongings are not in his new home, but is reassured that
his correct contents will be found. The message is that “ Being a rookie
homeowner is full of surprises, insuring your first home with Arbella isn’t”. In
‘Remotes” picking the right remote can be confusing and result in “a little
delay” when everything turns on but the television.&amp;nbsp; The commercial lets viewers know that “There
are a million things to know about your new home, there’ only one thing you
need to know to insure it, find your agent at Arbella.com”&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;iframe allow=&quot;autoplay; fullscreen; picture-in-picture&quot; allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://player.vimeo.com/video/750117188?h=f481e6e441&amp;amp;title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; margin-bottom: 12pt; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot;&gt;There are decisions to be
made on a campaign. The team had great collaboration with Arbella marketing,
led by CMO Gayle O’Connell. On the shoot, QB Mac Jones had a sense of purpose
and a sense of humor, according to Berkeley.&lt;/span&gt;&lt;span style=&quot;color: #242424; font-family: &amp;quot;Helvetica Neue&amp;quot;;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot;&gt;Berkeley goes behind the scenes to talk about
the props, “When we were looking for the furnishings mistakenly moved into
Mac’s new home, we really got personal. &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; color: #242424; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;In Movers, the doll is one Creative Director Tim
Foley found at a flea market. The portrait of the older woman in the background&amp;nbsp;is
my grandmother. The cuckoo clock was my mother&#39;s. We gave this project everything
we had and did not compromise on the quality of the production. Arbella is a
great client and they leaned into making the production special.”&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: left;&quot;&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: medium; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;

&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;&lt;b&gt;CREDITS:&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;background-color: white;&quot;&gt;Joe Berkeley, Director, CD/CW&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;span style=&quot;background: white;&quot;&gt;Tim Foley,
CD/AD/Production Designer&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Mary Bosley, Line Producer&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Hank, Agency Producer&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Patrick Ruth, DP&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Faye Cogen, AD&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Mary Anne Janke, 1st AC&lt;br /&gt; &lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Fletcher Burns, Gaffer&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Jason Bowen, Key Grip&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Props: Mary Bosley/Cameron, Keiber/Kenji, Melissa Cooperman, and
Jynx Diers&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Wardrobe, Mercer Casey&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Locations, Jared Larner&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Editor, Shondra Burke&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Color, Phil Choe&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white;&quot;&gt;Mix, Tom Love &lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;br /&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;background: white; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;br /&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;b&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot;&gt;ABOUT BERKELEY&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot;&gt;Founded in 2013, BERKELEY creates provocative
content for clients who believe that creativity can make all the difference in
the world. The studio’s work has appeared in the Winter Olympics on NBC and
Super Bowl LI on FOX. The firm has crafted two Super Bowl spots including
“Roger That!” starring Tom Brady and “Rehearsal Dinner” for Arbella Insurance.&amp;nbsp; Recently, BERKELEY collaborated with
President Clinton, President Bush, and President Obama on a commercial for The
National Medal of Honor Museum. The campaign created more than 124 million
impressions.&amp;nbsp; More information is at: &lt;a href=&quot;http://www.joeberkeley.com/&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;www.joeberkeley.com&lt;/span&gt;&lt;/a&gt;.&lt;br /&gt;
&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot;&gt;&amp;nbsp;&lt;br /&gt;&lt;/span&gt;&lt;span face=&quot;&amp;quot;Arial&amp;quot;,sans-serif&quot; lang=&quot;EN-US&quot;&gt;&amp;nbsp;&lt;br /&gt;&lt;/span&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;border: 1pt none windowtext; padding: 0cm;&quot;&gt;ABOUT ARBELLA INSURANCE GROUP&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; lang=&quot;EN-US&quot;&gt;&lt;span style=&quot;background: white;&quot;&gt;Established in 1988, the Arbella Insurance Group
is an A rated company by AM Best, with more than $800 million in revenue and
approximately $1.8 billion in assets. Headquartered in Quincy,
Massachusetts, Arbella is a customer-focused, regional property and casualty
insurance company providing commercial insurance products in Massachusetts,
Connecticut, Rhode Island, and New Hampshire, and personal insurance products
in Massachusetts and Connecticut. Recognized as one of the Boston Business
Journal’s “Best Places to Work” for 14 consecutive years, Arbella is deeply
committed to maintaining high levels of employee satisfaction and supporting a
positive and inclusive workplace culture. Arbella attributes its success to
their dedicated employees, strong agent partnerships and community focus. For
more information: &lt;a href=&quot;http://www.arbella.com/&quot;&gt;www.arbella.com&lt;/a&gt;.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;





































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&lt;/script&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7584632062239273151/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/11/berkeley-helps-arbella-tackle-rookie.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7584632062239273151'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7584632062239273151'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/11/berkeley-helps-arbella-tackle-rookie.html' title='Berkeley Helps Arbella Tackle Rookie Insurance Problems'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWDJWpn77tTHkfaqXsTf_lXQVblwvhGbpN06ugYaU7VVR_vil8tRVbqt5LJW4xF5lol5APM0r8yyDp0KX7Uvi6OEhlh8aMoa9NApZ__YUBLDDyqUgaDKD63bbc-yUiCMsUyxmOXtJLV6prd-DM_B-IK33f9xKizc_YxIyHUgXRFDMEYzumypXOGN7/s72-w640-h356-c/Mac%20&amp;%20TV%20Ears.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5429431574015549180</id><published>2021-09-22T20:10:00.001-07:00</published><updated>2023-06-13T07:00:15.731-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Joe Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Joe Berkeley LLC Creates Newest Homeowners Advertising Campaign for Arbella Insurance Group</title><content type='html'>&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: 0cm;&quot;&gt;&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkADEenn00U4DKalurSoQl3pR4gAgVXPT1HjuHOHHxZcX3_9y8_4Xur6xOqT5bSVnql4-bP2RlpOzUPkPOMiBeoyaPg6IeO8oM6OQswEFmceGejZHD4Lk4CA-DdIbZmqfjDNjiMvT8_GM/s1280/Tacko+Carnival.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;717&quot; data-original-width=&quot;1280&quot; height=&quot;358&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkADEenn00U4DKalurSoQl3pR4gAgVXPT1HjuHOHHxZcX3_9y8_4Xur6xOqT5bSVnql4-bP2RlpOzUPkPOMiBeoyaPg6IeO8oM6OQswEFmceGejZHD4Lk4CA-DdIbZmqfjDNjiMvT8_GM/w640-h358/Tacko+Carnival.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div style=&quot;line-height: normal; margin-bottom: 0cm; text-align: left;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span&gt;Multimedia marketing content company&lt;/span&gt;&lt;b&gt; &lt;/b&gt;&lt;span&gt;&lt;a href=&quot;http://www.joeberkeley.com/&quot; target=&quot;_blank&quot;&gt;Joe Berkeley LLC&lt;/a&gt; has completed
their newest assignment for the Quincy, Mass-based Arbella Insurance Group. Founder
Joe Berkeley has collaborated with &lt;a href=&quot;https://www.arbella.com/&quot; target=&quot;_blank&quot;&gt;Arbella&lt;/a&gt; for the last six years and billings
for this new assignment were not disclosed.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;line-height: normal; margin-bottom: 0cm; text-align: left;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span&gt;&lt;br /&gt;&lt;/span&gt;Berkeley teamed up with art director Tim Foley and producer Mark Hankey
to craft the new campaign’s two commercials: “Carnival” and “Laundromat”. Both
spots feature basketball star Tacko Fall and emphasize the benefits of
combining home and auto insurance policies and target current homeowners and
first-time buyers in Massachusetts and Connecticut. The new campaign breaks
this month and includes TV, out-of-home shot and social media shot by Berkeley.&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;line-height: normal; margin-bottom: 0cm; text-align: left;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;&lt;span style=&quot;background-color: white;&quot;&gt;“There’s so many reasons we love working with Joe Berkeley and his
team. We have built a great partnership over the years. Joe understands the
message we want to convey and his vision for the images are spot on. His entire
team is creative, professional, accommodating, thorough and easy to work with
and the process from start to finish was seamless. The vibe was always upbeat
and carried through the entire process from internal video, to TV spots and
photography. We are thrilled with the finished product. Working with Joe
Berkley is always a great experience, “ according to Executive Vice President
and Chief Marketing Officer Arbella Insurance Group, Gayle O’Connell.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;line-height: normal; margin-bottom: 0cm; text-align: left;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;background-color: white;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;text-align: justify;&quot;&gt;“Partnering with a boutique creative agency has many advantages,” said founder
Berkeley. “We are able to offer personalized service and bring together some of
the brightest creative minds in the industry. We were thrilled to work with
Arbella on this campaign and we believe that the campaign will strike a chord
with consumers.&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; text-align: justify;&quot;&gt;”&lt;/span&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: 0cm;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: 0cm;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;b&gt;Laundromat Commercial: &lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style=&quot;padding: 56.25% 0px 0px; position: relative;&quot;&gt;&lt;iframe allow=&quot;autoplay; fullscreen; picture-in-picture&quot; allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; src=&quot;https://player.vimeo.com/video/605661670?h=bd9c8d34cf&amp;amp;title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; style=&quot;height: 100%; left: 0; position: absolute; top: 0; width: 100%;&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;script src=&quot;https://player.vimeo.com/api/player.js&quot;&gt;&lt;/script&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;b&gt;Carnival Commercial: &lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style=&quot;padding: 56.25% 0px 0px; position: relative;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;iframe allow=&quot;autoplay; fullscreen; picture-in-picture&quot; allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; src=&quot;https://player.vimeo.com/video/605638193?h=34712b1f89&amp;amp;title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; style=&quot;height: 100%; left: 0; position: absolute; top: 0; width: 100%;&quot;&gt;&lt;/iframe&gt;&lt;/span&gt;&lt;/div&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;line-height: 115%;&quot;&gt;&lt;script src=&quot;https://player.vimeo.com/api/player.js&quot;&gt;&lt;/script&gt;
&lt;p style=&quot;margin: 0cm; text-align: justify;&quot;&gt;&lt;strong&gt;&lt;span face=&quot;Calibri, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style=&quot;margin: 0cm; text-align: justify;&quot;&gt;&lt;strong&gt;&lt;span face=&quot;Calibri, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;The Arbella commercials
were directed by Samy Mosher of Stadium. Editor Shondra Burke. Mix, Tom Love of
Rumble Strip. Color by Phil Choe at Nice Shoes. All broadcast will run in
Massachusetts and Connecticut. Joe Berkeley shot the stills. &lt;/span&gt;&lt;o:p style=&quot;font-size: 12pt;&quot;&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p style=&quot;font-size: 12pt; margin: 0cm; text-align: justify;&quot;&gt;&lt;strong&gt;&lt;span face=&quot;Calibri, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: 12pt; font-weight: normal;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 12pt; margin: 0cm; text-align: justify;&quot;&gt;&lt;strong&gt;&lt;span face=&quot;Calibri, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-size: 12pt; font-weight: normal;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt;&quot;&gt;About Joe
Berkeley LLC&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt;&quot;&gt;Founded in 2013, Joe Berkeley LLC creates compelling content by any means
necessary. The firm’s work has appeared in notable broadcast programming
including the 2018 Winter Olympics on NBC and Super Bowl LI on FOX. The firm
has made two Super Bowl spots including “Roger That” starring Tom Brady and
“Rehearsal Dinner” for Arbella. &amp;nbsp;More
information is at: &lt;span style=&quot;color: black;&quot;&gt;&lt;a href=&quot;http://www.joeberkeley.com&quot;&gt;www.joeberkeley.com&lt;/a&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt;&quot;&gt;About Arbella&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot; style=&quot;font-size: 12pt; margin-bottom: 0cm;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;background: white; color: #201f1e; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;&quot;&gt;Established in 1988, the &lt;a href=&quot;https://www.arbella.com/&quot; target=&quot;_blank&quot;&gt;Arbella Insurance Group&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;background: white; color: #201f1e; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;&quot;&gt;is an A rated company by AM Best, with more than $800
million in revenue and approximately $1.8 billion in assets. Headquartered in
Quincy, Massachusetts, Arbella is a customer-focused, regional property and
casualty insurance company, providing commercial insurance products in
Massachusetts, Connecticut, Rhode Island and New Hampshire, and personal
insurance products in Massachusetts and Connecticut. Recognized as one of the
Boston Business Journal’s “Best Places to Work” for 12 consecutive years,
Arbella is deeply committed to maintaining high levels of employee satisfaction
and supporting a positive and inclusive workplace culture. Arbella attributes
its success to their dedicated employees, strong agent partnerships and
community focus.&lt;/span&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

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&lt;/script&gt;&lt;/span&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5429431574015549180/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/09/joe-berkeley-llc-creates-newest.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5429431574015549180'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5429431574015549180'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/09/joe-berkeley-llc-creates-newest.html' title='Joe Berkeley LLC Creates Newest Homeowners Advertising Campaign for Arbella Insurance Group'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkADEenn00U4DKalurSoQl3pR4gAgVXPT1HjuHOHHxZcX3_9y8_4Xur6xOqT5bSVnql4-bP2RlpOzUPkPOMiBeoyaPg6IeO8oM6OQswEFmceGejZHD4Lk4CA-DdIbZmqfjDNjiMvT8_GM/s72-w640-h358-c/Tacko+Carnival.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8805371269633039775</id><published>2018-06-20T21:12:00.000-07:00</published><updated>2018-07-03T06:09:44.010-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="insurance"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Arbella Insurance Group Taps Joe Berkeley LLC to Create New Homeowners Advertising Campaign</title><content type='html'>&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdEPFu0rPnwAT2J1m9LoKKIdrtu-4GFC4usFWhwlYZdboLAxBFRHHUyD8pYSxILEHLRKtYGSkl8clidZmIoH5VuC2kgYSI7A-6mYXnuA1rLgc8r9P8zWGhWC9nk1z6QlE3Huqvehf46EA/s1600/Arbella.png&quot; imageanchor=&quot;1&quot; &gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdEPFu0rPnwAT2J1m9LoKKIdrtu-4GFC4usFWhwlYZdboLAxBFRHHUyD8pYSxILEHLRKtYGSkl8clidZmIoH5VuC2kgYSI7A-6mYXnuA1rLgc8r9P8zWGhWC9nk1z6QlE3Huqvehf46EA/s640/Arbella.png&quot; width=&quot;640&quot; height=&quot;359&quot; data-original-width=&quot;1600&quot; data-original-height=&quot;897&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
Multimedia marketing content creator &lt;a href=&quot;http://www.joeberkeley.com&quot;&gt;Joe Berkeley LLC&lt;/a&gt; has been selected by the Quincy, Mass-based Arbella Insurance Group to help develop the company’s new advertising campaign. Berkeley has collaborating with Arbella for the last two years and billings for this new assignment were not disclosed. &lt;br /&gt;
&lt;br /&gt;
Berkeley teamed up with art director Dave Gardiner and producer Mark Hankey to craft the new campaign’s two commercials: “Bath Time” and “Same Place. The spots emphasize the benefits of combining home and auto insurance policies and target current homeowners and first-time buyers in Massachusetts and Connecticut. The new campaign breaks this month and includes TV, radio, out-of-home and social media.&lt;br /&gt;
&lt;br /&gt;
“Partnering with a boutique creative agency has many advantages,” said founder Berkeley. “Firms of our size are able to offer personalized service and bring together some of the brightest creative minds in the industry in ways that larger agencies cannot. We were thrilled to work with Arbella on this campaign and we believe that our ads will really resonate with consumers.”&lt;br /&gt;
&lt;br /&gt;
Arbella’s new homeowners campaign can be viewed below: &lt;br /&gt;
&lt;br /&gt;
•Same Place:&lt;br /&gt;
&lt;div style=&quot;padding:56.25% 0 0 0;position:relative;&quot;&gt;&lt;iframe src=&quot;https://player.vimeo.com/video/265356513?title=0&amp;byline=0&amp;portrait=0&quot; style=&quot;position:absolute;top:0;left:0;width:100%;height:100%;&quot; frameborder=&quot;0&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;script src=&quot;https://player.vimeo.com/api/player.js&quot;&gt;&lt;/script&gt;&lt;br /&gt;
&lt;br /&gt;
•Bath Time: &lt;br /&gt;
&lt;div style=&quot;padding:56.25% 0 0 0;position:relative;&quot;&gt;&lt;iframe src=&quot;https://player.vimeo.com/video/265356297?title=0&amp;byline=0&amp;portrait=0&quot; style=&quot;position:absolute;top:0;left:0;width:100%;height:100%;&quot; frameborder=&quot;0&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;script src=&quot;https://player.vimeo.com/api/player.js&quot;&gt;&lt;/script&gt;&lt;br /&gt;
The Arbella commercials were produced by Red Tree and directed by Jonathan Bekemeier. All broadcasts will run in Massachusetts and Connecticut. &lt;br /&gt;
&lt;b&gt;&lt;br /&gt;
About Joe Berkeley LLC &lt;/b&gt;&lt;br /&gt;
Founded in 2013, Joe Berkeley LLC creates compelling commercials and content for more than 50 clients. His work has appeared in notable broadcast programming including the 2018 Winter Olympics on NBC and Super Bowl LI on FOX. The firm has made spots for the Super Bowl such as “Roger That” starring Tom Brady as well as a commercial for the 2018 Winter Olympics. More information at: &lt;a href=&quot;http://www.joeberkeley.com&quot;&gt;www.joeberkeley.com&lt;/a&gt;. &lt;br /&gt;
&lt;br /&gt;
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&lt;/script&gt; </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8805371269633039775'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8805371269633039775'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/arbella-insurance-group-taps-joe.html' title='Arbella Insurance Group Taps Joe Berkeley LLC to Create New Homeowners Advertising Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdEPFu0rPnwAT2J1m9LoKKIdrtu-4GFC4usFWhwlYZdboLAxBFRHHUyD8pYSxILEHLRKtYGSkl8clidZmIoH5VuC2kgYSI7A-6mYXnuA1rLgc8r9P8zWGhWC9nk1z6QlE3Huqvehf46EA/s72-c/Arbella.png" height="72" width="72"/></entry></feed>