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term="hardee's"/><category term="hersheys. rascal flatts"/><category term="hockey"/><category term="home furnishings"/><category term="home insurance"/><category term="honda jazz"/><category term="hummel"/><category term="iAds"/><category term="iPhone 3G"/><category term="iPhone 8 plus"/><category term="iPod Nano"/><category term="image mapping"/><category term="intu"/><category term="iris Jakarta"/><category term="isobel"/><category term="jobs"/><category term="just like you"/><category term="kelly slater"/><category term="kevin bacon"/><category term="kids!"/><category term="kleenex"/><category term="kohl's black friday"/><category term="kwiff"/><category term="laptop"/><category term="littleBits"/><category term="live action"/><category term="logitech"/><category term="lynx Excite"/><category term="made by blah"/><category term="marketing campaign"/><category term="matchmaking"/><category term="mattel"/><category term="meltin pot"/><category term="miata rf"/><category term="mixed 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skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Arbella'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/Arbella'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>5</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3936951471062204710</id><published>2024-07-23T05:10:00.007-07:00</published><updated>2024-08-28T06:00:04.879-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Joe Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="Special Olympics"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Joe Berkeley and Arbella Team Up for Special Olympics Massachusetts and to Air New Commercials During Olympic Games</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/s1550/Spec%20Olympics.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/w640-h360/Spec%20Olympics.jpg" width="640" /></a></div> <p class="MsoNormal" style="line-height: 115%;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/7si2dLx1eRg" width="730" youtube-src-id="7si2dLx1eRg"></iframe></div><p></p><p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="Arial, sans-serif" style="font-family: helvetica; font-size: medium;"><a href="https://cargocollective.com/joeberkeleycreative" target="_blank">Joe Berkeley LLC</a> is pleased to announce four new commercials for <a href="https://www.arbella.com/" target="_blank">Arbella Insurance</a> and their partner <a href="https://www.specialolympicsma.org/" target="_blank">Special Olympics Massachusetts</a>. The commercials feature Lumene “Lightning” Montissol and other Special Olympians.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">Shot on location at Milton Academy’s track, in Milton, Massachusetts, the production consisted of three scout days at Special Olympics practice, one crew day at Special Olympics practice, and one crew day during a Special Olympics Qualifier competition.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">The voice of the campaign and the featured athlete is Lumene “Lighting” Montissol. A coach gave her the nickname “Lightning” when she was 14 years old because she was “wicked fast on the track.” Previously Lightning has won more than a dozen medals and appeared on camera on <i style="mso-bidi-font-style: normal;">GOOD MORNING AMERICA</i>.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">The Special Olympics athlete oath states, “Let me win. But if I cannot win let me be brave in the attempt.” The goal of the film crew was to document that gritty spirit.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">The commercials which are airing during the Olympic trials and the Olympic Games conclude with the message, “Donate at specialolympicsma.org”</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">Writer/Director Joe Berkeley teamed up with Art Director/Creative Director Tim Foley on the assignment.<span style="mso-spacerun: yes;">&nbsp; </span>Berkeley said, “Everyone on the crew realized this assignment was a privilege and an honor. Our goal was to get the details right and show these athletes in the best possible light. The soft rain was a gift and we didn’t waste a drop.”</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">See more of the campaign videos here:&nbsp;</span></p> <p class="MsoNormal" style="text-align: left; vertical-align: baseline;"></p><p style="text-align: left;"></p><ul style="text-align: left;"><li><a href="https://www.youtube.com/watch?v=j_-Luo-_EYE" target="_blank"><span style="font-family: helvetica; font-size: medium;">Arbella "Alone"</span></a></li><li><a href="https://www.youtube.com/watch?v=6eHIUDmIYnQ" target="_blank"><span style="font-family: helvetica; font-size: medium;">Arbella "Oath"</span></a></li></ul><p></p><p style="text-align: left;"></p><p class="MsoNormal" style="text-align: left; vertical-align: baseline;"><br /></p> <p class="MsoNormal" style="text-align: left;"><span face="Arial, sans-serif" lang="EN-US" style="background: white; color: black; font-family: helvetica; font-size: medium;"><b>CREDITS:</b></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Arbella: Gayle O’Connell, Megan Glynn, and Kimberleigh Doherty</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Special Olympics Massachusetts: Lightning and friends, Mary Beth McMahon, Charles Hirsch, Emily Fitzgerald</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Art Director/Creative Director: Tim Foley</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Producer: Maria Sheehan </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Production Manager: Catharine Uyenoyama </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Director of Photography: Aaron Frutman </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">MOVI: Alex Lopez/Will McAulkiffe </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">AC: Kellan Ryan </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Gaffer: Danny White </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Grip: Ryan O'Donnell </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Swing: Mitch Severt </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Audio Tech: Nathan Bice </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Siobhan Burke </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Grayson Owens </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Brendan Hines </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Morgan Quigley </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Intern: Zoe Lydon </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Editor: Shondra Burke </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Color: Rob Bessette </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">VFX: Zero </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Conform: Shannon Carpino </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Audio: Tom Love </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Writer/Director/EP/Stills: Joe Berkeley</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Media: Jessica Carmona</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><b style="mso-bidi-font-weight: normal;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">ABOUT SPECIAL OLYMPICS</span></b><b style="mso-bidi-font-weight: normal;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></b></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #2a2a2a; mso-fareast-font-family: &quot;Times New Roman&quot;;">The mission of <a href="https://www.specialolympics.org/" target="_blank">Special Olympics</a> is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 13.8pt; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><b><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;">ABOUT BERKELEY</span></b><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 13.8pt; text-align: justify;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;">Founded in 2013, BERKELEY creates provocative content for clients who believe that creativity can make all the difference in the world. The firm wrote the “Roger That!” Super Bowl spot starring Tom Brady for Shields MRI and was proud to put just as much care and energy into an Arbella commercial featuring Captain Chad and his son James aboard the Fishing Vessel First Light who rescue a Golden Retriever in distress. BERKELEY has collaborated with President Clinton, President Bush, and President Obama on a commercial for The National Medal of Honor Museum. The three former Presidents changed one word of copy. The campaign created more than 124 million impressions.&nbsp;&nbsp;More information is at:&nbsp;</span><span lang="EN-US" style="mso-font-kerning: 1.0pt;"><a href="https://cargocollective.com/joeberkeleycreative"><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-font-kerning: 0pt;">www.joeberkeley.com</span></a></span></span></p><p class="MsoNormal" style="line-height: 13.8pt; text-align: justify;"><br /></p> <p class="MsoNormal" style="line-height: 115%;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US"><o:p>&nbsp;</o:p></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3936951471062204710/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/07/joe-berkeley-and-arbella-team-up-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3936951471062204710'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3936951471062204710'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/07/joe-berkeley-and-arbella-team-up-for.html' title='Joe Berkeley and Arbella Team Up for Special Olympics Massachusetts and to Air New Commercials During Olympic Games'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/s72-w640-h360-c/Spec%20Olympics.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3783940993225535350</id><published>2023-10-04T19:51:00.008-07:00</published><updated>2023-11-13T06:01:03.836-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Joe Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Joe Berkeley Highlights his Favorite Places in Massachusetts in Latest Campaign for Arbella</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcmSlpdjdePBby_CEAu1g21kOf2VOZ7JyFsBBIdRg9n6CQhELCu01NdzjK_0lpYAEgEdlKGjZVvQDWh6rnqBzwgqVV9qO8Pz21KtOmg-KEOSw3X70hFY5H5FJAy5CxHkOZU65CJrqsDiIVlVjEWLy82Stok01NUg3xLl0o_JaZ7KqrJoS1wvaxA8Pm76M/s5042/Rescued.png" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="2686" data-original-width="5042" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcmSlpdjdePBby_CEAu1g21kOf2VOZ7JyFsBBIdRg9n6CQhELCu01NdzjK_0lpYAEgEdlKGjZVvQDWh6rnqBzwgqVV9qO8Pz21KtOmg-KEOSw3X70hFY5H5FJAy5CxHkOZU65CJrqsDiIVlVjEWLy82Stok01NUg3xLl0o_JaZ7KqrJoS1wvaxA8Pm76M/s600/Rescued.png"/></a></div> <span style="font-size: medium;"><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://player.vimeo.com/video/862472335?h=979f91381c&amp;title=0&amp;byline=0&amp;portrait=0" width="731"></iframe> </span><p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">"Friend In Need” is about a lobsterman and his son rescuing a dog who has swam too far from shore. After the lobsterman reunites the dog with his human companion, the voiceover intones, “Around here, we don’t do the right thing because we have to. We do the right thing because we want to. Arbella. Here for New England. Here. For good.”</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">The commercial was made in Hull, Massachusetts, and the worldwide headquarters of the firm. The spot featured Captain Chad Mahoney, and his son Sternman James Mahoney, aboard the Fishing Vessel First Light. The camera boat, the Fishing Vessel Windemere, was helmed by Captain Peter Mahoney, Chad’s father.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Originally Oakley Mahoney the Golden retriever was considered for the role of the lost dog; however, following a screen test it was determined that while Oakley demanded attention under no circumstances did he accept direction. To make matters worse, his references did not check out. According to the staff at Sunshine Pet Parlor, “Oakley is the worst dog who visits here. He always knocks everything over.” Regarding that assessment, Captain Chad did not disagree.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">With inspiration from Oakley, the role of the lost dog was filled by Jagger, a rock star of a Golden retriever, who was handled by Marissa Bellis and her team from Acting Like Animals.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">The locations in the commercial were some of Berkeley’s favorite places on earth. The spot opens with the Fishing Vessel First Light steaming past Boston Light, from west to east into the rising sun.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">A resident of Hull, Berkeley has shot approximately 100,000 images of Boston Light and another 20,000 images of Captain Chad. The access to the cast and the locations was unique. Normally productions occur in faraway places.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">With Fishing Vessel First Light and the locations in his back yard, Berkeley was able to shoot 32 days of footage before the full up crew shoot. The effort was not a waste of time. On the full crew shoot day, Boston Light’s iconic beam was shut off for maintenance. Not to worry. There was around eight hours of footage already in the can.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">During the days before the full crew shoot, Berkeley and Captain Chad exchanged text messages to coordinate details. The Fishing Vessel First Light typically leaves the pier at 4:00 am so the days began early. In one text exchange, Captain Chad agreed to pass a red flashing buoy so that Berkeley could prefocus in the low light conditions. Berkeley was also invited aboard First Light for one day of B roll shoot. He was grateful for the cooperation of Captain Chad and his son James.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Captain Chad is a natural on camera. At first, his son James was grinning like it was his birthday. A quick discussion convinced James, a Defensive Back on the Hobart football team, to put on his game face and ignore the camera. James quickly got into character and did his job.</span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Hull’s Shondra Burke edited the commercial. She was extremely familiar with all of the locations and the cast. Her daughter Siobhan, a college student at Alabama, served as Production Assistant on the shoot. <o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;"><b>CREDITS:</b><o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Writer/Director/B roll captain: Joe Berkeley<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Production Designer, Art Director, Creative Director: Tim Foley<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Producer: Mark Hankey<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Production Manager: Alexander Wayne<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Assistant Production Supervisor: Ken Donaldson<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">2<sup>nd</sup> Assistant Production Supervisor: Chad Goytette<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">DP: Bill Winters<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">1<sup>st</sup> AC: Darryl Byrne<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">2<sup>nd</sup> AC: Chris Malenfant<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Drone: Jeremy Bond<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Gaffer: Fletcher Burns<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">2<sup>nd</sup> Electric: Patrick Hines<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Key Grip: Jason Bowen<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">BB Grip: Dave Scranton<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Grip: Teresa Hays<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Key Props: Aileen Sovronsky<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Props Asst: Cameron Keiber<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Wardrobe: Nicole Coakley<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Wardrobe Asst: Nikki Resendes<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Makeup: Jean Carney<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">VTR: Beau Turgeon<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Sound: Mario Cardenas<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Location Mgr.: Jared Larner<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Animal Trainer: Marisa Bellis<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Motorhome: Dalton Hill<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">PA: Jess Hotvedt, Madeline Harrington, David Perry, Connor Finn, Ian Bishop, Riley Kvalheim, Siobhan Burke, Brett Thomas<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Lifeguard: Brett Thomas<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Editor: Shondra Burke<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Client: Gayle O’Connell, Kimberleigh Doherty, and Megan Glynn<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Talent: Captain Chad Mahoney, James Mahoney, Jihan Haddad, Jagger the Golden retriever<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Backup Golden retriever: Hendrix<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Color: Phil Choe<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Mix: Tom Love<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">VO: Tina Storer<o:p></o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;"><b>ABOUT JOE BERKLEY LLC</b></span></p><p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">In addition to working with Captain Chad, Joe Berkeley LLC has collaborated with Mac Jones, President Clinton, President Bush, President Obama, and Tom Brady. The firm’s work is at <a href="http://joeberkeley.com">joeberkeley.com</a></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;"><o:p>&nbsp;</o:p></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3783940993225535350/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/10/joe-berkeley-highlights-his-favorite.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3783940993225535350'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3783940993225535350'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/10/joe-berkeley-highlights-his-favorite.html' title='Joe Berkeley Highlights his Favorite Places in Massachusetts in Latest Campaign for Arbella'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcmSlpdjdePBby_CEAu1g21kOf2VOZ7JyFsBBIdRg9n6CQhELCu01NdzjK_0lpYAEgEdlKGjZVvQDWh6rnqBzwgqVV9qO8Pz21KtOmg-KEOSw3X70hFY5H5FJAy5CxHkOZU65CJrqsDiIVlVjEWLy82Stok01NUg3xLl0o_JaZ7KqrJoS1wvaxA8Pm76M/s72-c/Rescued.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7584632062239273151</id><published>2022-11-10T06:42:00.000-08:00</published><updated>2022-12-02T06:08:01.249-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Berkeley Helps Arbella Tackle Rookie Insurance Problems</title><content type='html'><p class="MsoNormal" style="text-align: justify;"><span style="text-align: left;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWDJWpn77tTHkfaqXsTf_lXQVblwvhGbpN06ugYaU7VVR_vil8tRVbqt5LJW4xF5lol5APM0r8yyDp0KX7Uvi6OEhlh8aMoa9NApZ__YUBLDDyqUgaDKD63bbc-yUiCMsUyxmOXtJLV6prd-DM_B-IK33f9xKizc_YxIyHUgXRFDMEYzumypXOGN7/s1148/Mac%20&amp;%20TV%20Ears.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="640" data-original-width="1148" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWDJWpn77tTHkfaqXsTf_lXQVblwvhGbpN06ugYaU7VVR_vil8tRVbqt5LJW4xF5lol5APM0r8yyDp0KX7Uvi6OEhlh8aMoa9NApZ__YUBLDDyqUgaDKD63bbc-yUiCMsUyxmOXtJLV6prd-DM_B-IK33f9xKizc_YxIyHUgXRFDMEYzumypXOGN7/w640-h356/Mac%20&amp;%20TV%20Ears.png" width="640" /></a></div><p></p><p class="MsoNormal" style="text-align: justify;"><span style="text-align: left;"><span style="font-size: medium;">When <a href="https://www.arbella.com/" target="_blank">Arbella Insurance</a> wanted to tackle the rookie home ownership insurance market, they called on two local talents to help tell the story, Patriots quarterback Mac Jones and <a href="http://joeberkeley.com/" target="_blank">Joe BerkeleyLLC</a>.</span></span></p><p class="MsoNormal" style="text-align: justify;"><span style="font-size: large;">The results are two :30 commercials that address being a rookie homeowner and insuring that first home, as both can be “full of surprises.”</span></p><div style="text-align: justify;"><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://player.vimeo.com/video/746540991?h=d7350bab19&amp;title=0&amp;byline=0&amp;portrait=0" width="730"></iframe></div><p class="MsoNormal" style="line-height: 115%; margin-bottom: 12pt; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium;">Berkeley explains, “The insurance advertising landscape is cluttered with a lot of messages, and it can be difficult to stand out. We weave in a message of trusting your local company who partners with the best agents to get you the right insurance at the right price. Arbella will reach consumers with this message across multiple media channels, including TV, billboard, social and digital.”<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 115%; margin-bottom: 12pt; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span face="Arial, sans-serif" lang="EN-US"><span style="font-size: medium;">In the “Movers” spot, Mac finds that all his belongings are not in his new home, but is reassured that his correct contents will be found. The message is that “ Being a rookie homeowner is full of surprises, insuring your first home with Arbella isn’t”. In ‘Remotes” picking the right remote can be confusing and result in “a little delay” when everything turns on but the television.&nbsp; The commercial lets viewers know that “There are a million things to know about your new home, there’ only one thing you need to know to insure it, find your agent at Arbella.com”</span><o:p></o:p></span></p> <iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://player.vimeo.com/video/750117188?h=f481e6e441&amp;title=0&amp;byline=0&amp;portrait=0" width="730"></iframe> <p class="MsoNormal" style="line-height: 115%; margin-bottom: 12pt; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: medium;"><span face="Arial, sans-serif" lang="EN-US">There are decisions to be made on a campaign. The team had great collaboration with Arbella marketing, led by CMO Gayle O’Connell. On the shoot, QB Mac Jones had a sense of purpose and a sense of humor, according to Berkeley.</span><span style="color: #242424; font-family: &quot;Helvetica Neue&quot;;">&nbsp;</span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-size: medium;"><span face="Arial, sans-serif" lang="EN-US">Berkeley goes behind the scenes to talk about the props, “When we were looking for the furnishings mistakenly moved into Mac’s new home, we really got personal. </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: #242424; mso-fareast-font-family: &quot;Times New Roman&quot;;">In Movers, the doll is one Creative Director Tim Foley found at a flea market. The portrait of the older woman in the background&nbsp;is my grandmother. The cuckoo clock was my mother's. We gave this project everything we had and did not compromise on the quality of the production. Arbella is a great client and they leaned into making the production special.”</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;;">&nbsp;</span></p> <div style="text-align: justify;"><span face="Arial, sans-serif" lang="EN-US" style="background: white;"><b>CREDITS:<br /></b></span><span face="Arial, sans-serif" style="background-color: white;">Joe Berkeley, Director, CD/CW<br /></span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: &quot;Times New Roman&quot;;"><span style="background: white;">Tim Foley, CD/AD/Production Designer<br /></span></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Mary Bosley, Line Producer<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Hank, Agency Producer<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Patrick Ruth, DP<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Faye Cogen, AD<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Mary Anne Janke, 1st AC<br /> </span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Fletcher Burns, Gaffer<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Jason Bowen, Key Grip<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Props: Mary Bosley/Cameron, Keiber/Kenji, Melissa Cooperman, and Jynx Diers<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Wardrobe, Mercer Casey<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Locations, Jared Larner<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Editor, Shondra Burke<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Color, Phil Choe<br /></span><span face="Arial, sans-serif" lang="EN-US" style="background: white;">Mix, Tom Love </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p><br /></o:p></span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p>&nbsp;<br /></o:p></span><b><span face="&quot;Arial&quot;,sans-serif" lang="EN-US">ABOUT BERKELEY<br /></span></b><span face="Arial, sans-serif" lang="EN-US">Founded in 2013, BERKELEY creates provocative content for clients who believe that creativity can make all the difference in the world. The studio’s work has appeared in the Winter Olympics on NBC and Super Bowl LI on FOX. The firm has crafted two Super Bowl spots including “Roger That!” starring Tom Brady and “Rehearsal Dinner” for Arbella Insurance.&nbsp; Recently, BERKELEY collaborated with President Clinton, President Bush, and President Obama on a commercial for The National Medal of Honor Museum. The campaign created more than 124 million impressions.&nbsp; More information is at: <a href="http://www.joeberkeley.com/"><span style="color: black;">www.joeberkeley.com</span></a>.<br /> </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US">&nbsp;<br /></span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US">&nbsp;<br /></span><b><span face="Arial, sans-serif" lang="EN-US" style="border: 1pt none windowtext; padding: 0cm;">ABOUT ARBELLA INSURANCE GROUP<br /></span></b><span face="Arial, sans-serif" lang="EN-US"><span style="background: white;">Established in 1988, the Arbella Insurance Group is an A rated company by AM Best, with more than $800 million in revenue and approximately $1.8 billion in assets. Headquartered in Quincy, Massachusetts, Arbella is a customer-focused, regional property and casualty insurance company providing commercial insurance products in Massachusetts, Connecticut, Rhode Island, and New Hampshire, and personal insurance products in Massachusetts and Connecticut. Recognized as one of the Boston Business Journal’s “Best Places to Work” for 14 consecutive years, Arbella is deeply committed to maintaining high levels of employee satisfaction and supporting a positive and inclusive workplace culture. Arbella attributes its success to their dedicated employees, strong agent partnerships and community focus. For more information: <a href="http://www.arbella.com/">www.arbella.com</a>.&nbsp;</span></span></div> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7584632062239273151/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/11/berkeley-helps-arbella-tackle-rookie.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7584632062239273151'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7584632062239273151'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/11/berkeley-helps-arbella-tackle-rookie.html' title='Berkeley Helps Arbella Tackle Rookie Insurance Problems'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWDJWpn77tTHkfaqXsTf_lXQVblwvhGbpN06ugYaU7VVR_vil8tRVbqt5LJW4xF5lol5APM0r8yyDp0KX7Uvi6OEhlh8aMoa9NApZ__YUBLDDyqUgaDKD63bbc-yUiCMsUyxmOXtJLV6prd-DM_B-IK33f9xKizc_YxIyHUgXRFDMEYzumypXOGN7/s72-w640-h356-c/Mac%20&%20TV%20Ears.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5429431574015549180</id><published>2021-09-22T20:10:00.001-07:00</published><updated>2023-06-13T07:00:15.731-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Joe Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Joe Berkeley LLC Creates Newest Homeowners Advertising Campaign for Arbella Insurance Group</title><content type='html'><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkADEenn00U4DKalurSoQl3pR4gAgVXPT1HjuHOHHxZcX3_9y8_4Xur6xOqT5bSVnql4-bP2RlpOzUPkPOMiBeoyaPg6IeO8oM6OQswEFmceGejZHD4Lk4CA-DdIbZmqfjDNjiMvT8_GM/s1280/Tacko+Carnival.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="717" data-original-width="1280" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkADEenn00U4DKalurSoQl3pR4gAgVXPT1HjuHOHHxZcX3_9y8_4Xur6xOqT5bSVnql4-bP2RlpOzUPkPOMiBeoyaPg6IeO8oM6OQswEFmceGejZHD4Lk4CA-DdIbZmqfjDNjiMvT8_GM/w640-h358/Tacko+Carnival.jpg" width="640" /></a></div><div style="line-height: normal; margin-bottom: 0cm; text-align: left;"><span style="font-size: medium;"><span>Multimedia marketing content company</span><b> </b><span><a href="http://www.joeberkeley.com/" target="_blank">Joe Berkeley LLC</a> has completed their newest assignment for the Quincy, Mass-based Arbella Insurance Group. Founder Joe Berkeley has collaborated with <a href="https://www.arbella.com/" target="_blank">Arbella</a> for the last six years and billings for this new assignment were not disclosed.</span></span></div><div style="line-height: normal; margin-bottom: 0cm; text-align: left;"><span style="font-size: medium;"><span><br /></span>Berkeley teamed up with art director Tim Foley and producer Mark Hankey to craft the new campaign’s two commercials: “Carnival” and “Laundromat”. Both spots feature basketball star Tacko Fall and emphasize the benefits of combining home and auto insurance policies and target current homeowners and first-time buyers in Massachusetts and Connecticut. The new campaign breaks this month and includes TV, out-of-home shot and social media shot by Berkeley.</span></div><div style="line-height: normal; margin-bottom: 0cm; text-align: left;"><span style="font-size: medium;"><br /><span style="background-color: white;">“There’s so many reasons we love working with Joe Berkeley and his team. We have built a great partnership over the years. Joe understands the message we want to convey and his vision for the images are spot on. His entire team is creative, professional, accommodating, thorough and easy to work with and the process from start to finish was seamless. The vibe was always upbeat and carried through the entire process from internal video, to TV spots and photography. We are thrilled with the finished product. Working with Joe Berkley is always a great experience, “ according to Executive Vice President and Chief Marketing Officer Arbella Insurance Group, Gayle O’Connell.</span></span></div><div style="line-height: normal; margin-bottom: 0cm; text-align: left;"><span style="font-size: medium;"><span style="background-color: white;"><br /></span><span style="text-align: justify;">“Partnering with a boutique creative agency has many advantages,” said founder Berkeley. “We are able to offer personalized service and bring together some of the brightest creative minds in the industry. We were thrilled to work with Arbella on this campaign and we believe that the campaign will strike a chord with consumers.</span></span><span style="font-size: 12pt; text-align: justify;">”</span></div><p></p><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="font-size: 12pt;"><b><br /></b></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="font-size: 12pt;"><b>Laundromat Commercial: </b></span></p><div style="padding: 56.25% 0px 0px; position: relative;"><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" src="https://player.vimeo.com/video/605661670?h=bd9c8d34cf&amp;title=0&amp;byline=0&amp;portrait=0" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script> <p class="MsoNormal"><span lang="EN-US" style="font-size: 12pt; line-height: 115%;"><b><br /></b></span></p><p class="MsoNormal"><span lang="EN-US" style="font-size: 12pt; line-height: 115%;"><b>Carnival Commercial: </b></span></p><div style="padding: 56.25% 0px 0px; position: relative;"><span lang="EN-US" style="font-size: 12pt; line-height: 115%;"><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" src="https://player.vimeo.com/video/605638193?h=34712b1f89&amp;title=0&amp;byline=0&amp;portrait=0" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"></iframe></span></div><span lang="EN-US" style="line-height: 115%;"><script src="https://player.vimeo.com/api/player.js"></script> <p style="margin: 0cm; text-align: justify;"><strong><span face="Calibri, sans-serif" lang="EN-US" style="font-weight: normal;"><span style="font-size: medium;"><br /></span></span></strong></p><p style="margin: 0cm; text-align: justify;"><strong><span face="Calibri, sans-serif" lang="EN-US" style="font-weight: normal;"><span style="font-size: medium;">The Arbella commercials were directed by Samy Mosher of Stadium. Editor Shondra Burke. Mix, Tom Love of Rumble Strip. Color by Phil Choe at Nice Shoes. All broadcast will run in Massachusetts and Connecticut. Joe Berkeley shot the stills. </span><o:p style="font-size: 12pt;"></o:p></span></strong></p> <p style="font-size: 12pt; margin: 0cm; text-align: justify;"><strong><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; font-weight: normal;">&nbsp;</span></strong></p><p style="font-size: 12pt; margin: 0cm; text-align: justify;"><strong><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt; font-weight: normal;"><br /></span></strong></p> <p class="MsoNormal" style="font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;"><b><span lang="EN-US" style="font-size: 12pt;">About Joe Berkeley LLC</span></b></p> <p class="MsoNormal" style="font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;"><span lang="EN-US" style="font-size: 12pt;">Founded in 2013, Joe Berkeley LLC creates compelling content by any means necessary. The firm’s work has appeared in notable broadcast programming including the 2018 Winter Olympics on NBC and Super Bowl LI on FOX. The firm has made two Super Bowl spots including “Roger That” starring Tom Brady and “Rehearsal Dinner” for Arbella. &nbsp;More information is at: <span style="color: black;"><a href="http://www.joeberkeley.com">www.joeberkeley.com</a></span><o:p></o:p></span></p> <p class="MsoNormal" style="font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;"><span lang="EN-US" style="font-size: 12pt;">&nbsp;</span></p> <p class="MsoNormal" style="font-size: 12pt; line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;"><b><span lang="EN-US" style="font-size: 12pt;">About Arbella</span></b></p> <p class="MsoNormal" style="font-size: 12pt; margin-bottom: 0cm;"><span lang="EN-US" style="background: white; color: #201f1e; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">Established in 1988, the <a href="https://www.arbella.com/" target="_blank">Arbella Insurance Group</a>&nbsp;</span><span lang="EN-US" style="background: white; color: #201f1e; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">is an A rated company by AM Best, with more than $800 million in revenue and approximately $1.8 billion in assets. Headquartered in Quincy, Massachusetts, Arbella is a customer-focused, regional property and casualty insurance company, providing commercial insurance products in Massachusetts, Connecticut, Rhode Island and New Hampshire, and personal insurance products in Massachusetts and Connecticut. Recognized as one of the Boston Business Journal’s “Best Places to Work” for 12 consecutive years, Arbella is deeply committed to maintaining high levels of employee satisfaction and supporting a positive and inclusive workplace culture. Arbella attributes its success to their dedicated employees, strong agent partnerships and community focus.</span><span lang="EN-US" style="font-size: 12pt; line-height: 115%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-size: 12pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;"><br /></p><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; font-size: 12pt; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span><p></p><p></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5429431574015549180/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/09/joe-berkeley-llc-creates-newest.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5429431574015549180'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5429431574015549180'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/09/joe-berkeley-llc-creates-newest.html' title='Joe Berkeley LLC Creates Newest Homeowners Advertising Campaign for Arbella Insurance Group'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkADEenn00U4DKalurSoQl3pR4gAgVXPT1HjuHOHHxZcX3_9y8_4Xur6xOqT5bSVnql4-bP2RlpOzUPkPOMiBeoyaPg6IeO8oM6OQswEFmceGejZHD4Lk4CA-DdIbZmqfjDNjiMvT8_GM/s72-w640-h358-c/Tacko+Carnival.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8805371269633039775</id><published>2018-06-20T21:12:00.000-07:00</published><updated>2018-07-03T06:09:44.010-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arbella"/><category scheme="http://www.blogger.com/atom/ns#" term="Berkeley"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="insurance"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Arbella Insurance Group Taps Joe Berkeley LLC to Create New Homeowners Advertising Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdEPFu0rPnwAT2J1m9LoKKIdrtu-4GFC4usFWhwlYZdboLAxBFRHHUyD8pYSxILEHLRKtYGSkl8clidZmIoH5VuC2kgYSI7A-6mYXnuA1rLgc8r9P8zWGhWC9nk1z6QlE3Huqvehf46EA/s1600/Arbella.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdEPFu0rPnwAT2J1m9LoKKIdrtu-4GFC4usFWhwlYZdboLAxBFRHHUyD8pYSxILEHLRKtYGSkl8clidZmIoH5VuC2kgYSI7A-6mYXnuA1rLgc8r9P8zWGhWC9nk1z6QlE3Huqvehf46EA/s640/Arbella.png" width="640" height="359" data-original-width="1600" data-original-height="897" /></a><br /> Multimedia marketing content creator <a href="http://www.joeberkeley.com">Joe Berkeley LLC</a> has been selected by the Quincy, Mass-based Arbella Insurance Group to help develop the company’s new advertising campaign. Berkeley has collaborating with Arbella for the last two years and billings for this new assignment were not disclosed. <br /> <br /> Berkeley teamed up with art director Dave Gardiner and producer Mark Hankey to craft the new campaign’s two commercials: “Bath Time” and “Same Place. The spots emphasize the benefits of combining home and auto insurance policies and target current homeowners and first-time buyers in Massachusetts and Connecticut. The new campaign breaks this month and includes TV, radio, out-of-home and social media.<br /> <br /> “Partnering with a boutique creative agency has many advantages,” said founder Berkeley. “Firms of our size are able to offer personalized service and bring together some of the brightest creative minds in the industry in ways that larger agencies cannot. We were thrilled to work with Arbella on this campaign and we believe that our ads will really resonate with consumers.”<br /> <br /> Arbella’s new homeowners campaign can be viewed below: <br /> <br /> •Same Place:<br /> <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/265356513?title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script><br /> <br /> •Bath Time: <br /> <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/265356297?title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script><br /> The Arbella commercials were produced by Red Tree and directed by Jonathan Bekemeier. All broadcasts will run in Massachusetts and Connecticut. <br /> <b><br /> About Joe Berkeley LLC </b><br /> Founded in 2013, Joe Berkeley LLC creates compelling commercials and content for more than 50 clients. His work has appeared in notable broadcast programming including the 2018 Winter Olympics on NBC and Super Bowl LI on FOX. The firm has made spots for the Super Bowl such as “Roger That” starring Tom Brady as well as a commercial for the 2018 Winter Olympics. More information at: <a href="http://www.joeberkeley.com">www.joeberkeley.com</a>. <br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8805371269633039775'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8805371269633039775'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/arbella-insurance-group-taps-joe.html' title='Arbella Insurance Group Taps Joe Berkeley LLC to Create New Homeowners Advertising Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdEPFu0rPnwAT2J1m9LoKKIdrtu-4GFC4usFWhwlYZdboLAxBFRHHUyD8pYSxILEHLRKtYGSkl8clidZmIoH5VuC2kgYSI7A-6mYXnuA1rLgc8r9P8zWGhWC9nk1z6QlE3Huqvehf46EA/s72-c/Arbella.png" height="72" width="72"/></entry></feed>