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term="axe impact"/><category term="banner ads"/><category term="beIN Sports"/><category term="blandwiches"/><category term="bubly"/><category term="butlins holidays"/><category term="bwin"/><category term="change for a dollar"/><category term="chocolate bar ad"/><category term="cinemagraphs"/><category term="civilrights.org"/><category term="cosmote"/><category term="deodorant"/><category term="detergent ad"/><category term="digitas"/><category term="dontpayfull.com"/><category term="du"/><category term="easyJet"/><category term="eir"/><category term="ekWateur"/><category term="ellen"/><category term="eva Mendes"/><category term="fantasy night"/><category term="field.io"/><category term="film ads"/><category term="foam studio"/><category term="free yourself campaign"/><category term="fundi"/><category term="galaxy s7"/><category term="genesis effect"/><category term="golf"/><category term="google+"/><category term="guitar hero"/><category term="gyro"/><category term="hardee's"/><category term="hersheys. rascal flatts"/><category term="hockey"/><category term="home furnishings"/><category term="home insurance"/><category term="honda jazz"/><category term="hummel"/><category term="iAds"/><category term="iPhone 3G"/><category term="iPhone 8 plus"/><category term="iPod Nano"/><category term="image mapping"/><category term="intu"/><category term="iris Jakarta"/><category term="isobel"/><category term="jobs"/><category term="just like you"/><category term="kelly slater"/><category term="kevin bacon"/><category term="kids!"/><category term="kleenex"/><category term="kohl's black friday"/><category term="kwiff"/><category term="laptop"/><category term="littleBits"/><category term="live action"/><category term="logitech"/><category term="lynx Excite"/><category term="made by blah"/><category term="marketing campaign"/><category term="matchmaking"/><category term="mattel"/><category term="meltin pot"/><category term="miata rf"/><category term="mixed martial arts"/><category term="much music"/><category term="nineteentwenty"/><category term="nokia N8"/><category term="norte beer"/><category term="oberlo"/><category term="office politics"/><category term="opera"/><category term="ornage"/><category term="paper-cutting"/><category term="pasdepubmerci"/><category term="podcast"/><category term="pollution"/><category term="press releases"/><category term="print adsclever ads"/><category term="professional bull riding"/><category term="quicksilver"/><category term="rebecca black friday"/><category term="recruitment campaign"/><category term="reetone"/><category term="retro ad"/><category term="rotisserie chicken sandwich"/><category term="sharpie"/><category term="siggi"/><category term="soft-drink ad"/><category term="solar energy"/><category term="spain ad"/><category term="sponsored"/><category term="steve jobs"/><category term="street art"/><category term="superfun"/><category term="technology Division of Labor"/><category term="teen skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/BMB'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/BMB'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>7</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8322090430115200512</id><published>2024-09-29T07:34:00.004-07:00</published><updated>2024-09-29T07:34:44.769-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="GB Snowsport"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>BMB Launches New Ad Campaign for GB Snowsport</title><content type='html'><p><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/s1550/GB%20World%20Cup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/w640-h360/GB%20World%20Cup.jpg" width="640" /></a></span></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://gbsnowsport.com/" target="_blank">GB Snowsport</a>, the organisation responsible for managing Britain’s Olympic and Paralympic ski and snowboard athletes,launches a new print and digital campaign which highlights Britain’s iconic snowsport achievements.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Designed in collaboration with creative agency, <a href="https://bmbagency.com/" target="_blank">BMB</a>, the ads feature iconic imagery from photographer, Sam Mellish, and coach, Jamie Matthews of athletes of British snowsport athletes including Freestyle Snowboard World Champion Mia Brookes, showcasing the remarkable successes, heritage, achievements and longstanding history that Britain has in international skiing and snowboarding.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">A series of four print ads will appear across the Financial Times between now and early December. All the ads show British Athletes in motion and include a call to action to partner with GB Snowsports in the run up to and over the 2026 winter Olympic and Paralympic Games.&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Ted Smith, Head of Design at BMB said: “The department really enjoyed working on this one. We wanted the typography and art direction to reflect the adrenaline and energy of winter sports to help celebrate the remarkable athletes representing the UK.”</span></span></p><span style="font-size: medium;"><span style="font-family: arial;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Chris Scott, Head of External Relations at GB Snowsport, said: “We’re absolutely delighted to have the opportunity to bring Britain’s excellence in international skiing and snowboarding to the attention of the country through this campaign. Through BMB’s input, we’ve managed to convey the drama and skill of some of our nation’s most incredible athletes, in a way that brings new life to some of our most exhilarating sports.”</span></span></p><span style="font-size: medium;"><span style="font-family: arial;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The GB Snowsport x Financial Times partnership will gain further exposure through the FT’s presence on GB Snowsport’s Alpine World Cup team’s 2024/25 race suit from the start of the Alpine World Cup season.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; 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Name="List Table 6 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 4"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 5"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/> 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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-ansi-language:EN;} </style> <![endif]--> </p><p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><b style="font-family: arial;"><span lang="EN" style="color: #222222; line-height: 115%;">CREATIVE CREDITS</span></b></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Creative Director: Dave Beattie </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Head of design: Ted Smith </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Designer: Sam Hamer </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Business Lead: Matthew Bonny</span></span></p> <p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8322090430115200512/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/09/bmb-launches-new-ad-campaign-for-gb.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8322090430115200512'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8322090430115200512'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/09/bmb-launches-new-ad-campaign-for-gb.html' title='BMB Launches New Ad Campaign for GB Snowsport'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/s72-w640-h360-c/GB%20World%20Cup.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2361887155990832114</id><published>2023-11-16T06:48:00.001-08:00</published><updated>2024-02-23T12:40:10.826-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="Cheil"/><category scheme="http://www.blogger.com/atom/ns#" term="samsung"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><title type='text'>Samsung Celebrates the Mighty Power of the Tiny Semiconductor with a Microscopic Film</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlga1RWbKDntlUgdCTPdB-msncJ7X2SkQuXDnBliHfe8ACb8MKucpwCSM-7CuRxbhqTvuEmvMn69wzllyEytQwq8ODUBNmHtdxYkNAukP6ug_usdnairaWZG7QKNTcZk70BIYodIDOEBzDzGMHjamjMpH-JUFuKFSdWFsbI-JWdhdmxcayv0JByGu2ht4/s1920/IMG_6906.jpeg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlga1RWbKDntlUgdCTPdB-msncJ7X2SkQuXDnBliHfe8ACb8MKucpwCSM-7CuRxbhqTvuEmvMn69wzllyEytQwq8ODUBNmHtdxYkNAukP6ug_usdnairaWZG7QKNTcZk70BIYodIDOEBzDzGMHjamjMpH-JUFuKFSdWFsbI-JWdhdmxcayv0JByGu2ht4/s600/IMG_6906.jpeg" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/H-8-59FFTns" width="730" youtube-src-id="H-8-59FFTns"></iframe></div><p></p><span style="font-family: arial; font-size: medium;"><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;"><a href="https://www.samsung.com/global/galaxy/" target="_blank">Samsung Electronics</a> together with BMB and <a href="https://cheil.com/" target="_blank">Cheil Worldwide</a> are celebrating semiconductors, the nanoscopic, unsung heroes of technological progress, with a new film that features specially built models so small they could only be captured using a scanning electron microscope.&nbsp;&nbsp;</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">&nbsp;</span></span><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The brief was to bring to life the mighty power of the tiny semiconductor – which, though nanoscopic in scale, has a giant impact when used in a vast array of technological applications: some everyday, others out of this world.&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxOHK37VJ0oRi0YzBl_pNqjDu1BpeEdLg7YZNjc5FQUrRd-zLFf59oBSwnLCatv3WBRlfzsvJXjYayDocP8kD21E_RdnRbujGZD6addsQe9mMAoyqfucSAtxZSjrHKQ30ayeov084_Xek_kOOEY4T8H-jhhDVlX0J-O8iylBovaxr0vKBHOBtwF8e6w7Y/s1920/Samsung%20MM%20_Still%202.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxOHK37VJ0oRi0YzBl_pNqjDu1BpeEdLg7YZNjc5FQUrRd-zLFf59oBSwnLCatv3WBRlfzsvJXjYayDocP8kD21E_RdnRbujGZD6addsQe9mMAoyqfucSAtxZSjrHKQ30ayeov084_Xek_kOOEY4T8H-jhhDVlX0J-O8iylBovaxr0vKBHOBtwF8e6w7Y/w640-h360/Samsung%20MM%20_Still%202.jpg" width="640" /></a></div></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The idea was to show some of their uses by building and filming miniature models, each&nbsp;celebrating a different incredible technology that semiconductors make possible. These included&nbsp;a woman conducting a video call in the palm of her hand and launching rockets into space. All were microscopic in size.&nbsp;&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The challenge was not only how to build the models but how to capture the images as they were so small it was impossible to use a traditional camera. The model satellite, for example, was 22,000 times smaller than a real one and featured details smaller than the width of a human hair.&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The answer lay in state-of-the-art 3D nanoprinting and a landmark collaboration with photographer and microscopist Stefan Diller, who has spent more than ten years pioneering a system called nanoflight®, which allows microscopic worlds to be captured with dynamic camera moves.&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRUc3W2CliEcIPePBwPX2OZXiOXfI6Z45U6SL42o0xrUu9o-59tpefBHkUNHncWLwpPBVJhOCCA0wqFQImuu6IcCyExI6JY9VWfq-1vgWalf_QF_Gq6wY_ssFmfZaLyqBA2gaUQqfh0snmPtzmRlkzgjX60V_Nze-_pwxBvX92YoDqK6QYG9PyQRAfsec/s1920/IMG_6907.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRUc3W2CliEcIPePBwPX2OZXiOXfI6Z45U6SL42o0xrUu9o-59tpefBHkUNHncWLwpPBVJhOCCA0wqFQImuu6IcCyExI6JY9VWfq-1vgWalf_QF_Gq6wY_ssFmfZaLyqBA2gaUQqfh0snmPtzmRlkzgjX60V_Nze-_pwxBvX92YoDqK6QYG9PyQRAfsec/w640-h360/IMG_6907.jpeg" width="640" /></a></div><br /></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The team’s first step was to make the models. This involved scanning actors in specific poses, then from the scans producing 3D renders. To print the models, the team used a form of printing that allows nanoscopic detail.&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The printing process, called Two-Photon Nanolithography involves firing a controlled laser into polysensitive resin, causing it to polymerise and form a solid microscopic object – allowing the creation of incredible small details.&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The models were then captured in-camera and for real using a scanning electron microscope which instead of light uses a focus beam of electrons that reflects off the model’s surfaces, scanning and capturing each model’s details with dynamic moves using nanoflight®.&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The end result is “Micro Miracles” – a groundbreaking 60-second film that is a micro miracle itself.&nbsp;&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-size: medium;"><span style="font-family: arial;">“Micro Miracles” launches on 15th November and will be available to view across social and online platforms including YouTube, Meta &amp; LinkedIn.</span></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: medium;">CREDITS&nbsp;</span></b></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Client: Samsung</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Creative Agency: BMB, Cheil Worldwide</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Founding Partner: David Bain</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Managing Director: Claudia Wallace</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Business Director: Sam Hardy, Jongbin Lee</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Account managers: Amber van de Sande, Wonjun Jang, WooSeok Kim, Yoonil Na</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Producer: Clancie Brennan</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Assistant Producer: Nina Stokes</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Production company: CYLNDR</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Executive Producer: Joe Hanrahan</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Producer: Matt Posner</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Production Manager: Georgia Wall</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Production Assistant: Alisha Harrison</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Grade: Black Kite&nbsp;</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Colourist: George Kyriacou</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Music: Wake the Town</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">Model Fabricators: Nanoscribe</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;">SEM Operator: Stefan Diller, Nanoflight&nbsp; &nbsp;&nbsp;</span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2361887155990832114/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/11/samsung-celebrates-mighty-power-of-tiny.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2361887155990832114'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2361887155990832114'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/11/samsung-celebrates-mighty-power-of-tiny.html' title='Samsung Celebrates the Mighty Power of the Tiny Semiconductor with a Microscopic Film'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlga1RWbKDntlUgdCTPdB-msncJ7X2SkQuXDnBliHfe8ACb8MKucpwCSM-7CuRxbhqTvuEmvMn69wzllyEytQwq8ODUBNmHtdxYkNAukP6ug_usdnairaWZG7QKNTcZk70BIYodIDOEBzDzGMHjamjMpH-JUFuKFSdWFsbI-JWdhdmxcayv0JByGu2ht4/s72-c/IMG_6906.jpeg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6737449361313223697</id><published>2023-06-13T06:54:00.008-07:00</published><updated>2023-08-09T06:38:40.880-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="LTA"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>BMB and the LTA Launches 'The Tennisables' featuring Emma Raducanu</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU4ooh8gFnQn7PbTD69xLj0LFk9GXI_bTaKBsxsxN5mqV7Xv_Dg5NF0JiswWhi1MjI2zpz5T97W3qM2yZqkZpmXD3pkc53Z6kzECPEajhJVLjeaU5jlHEsHE2ZHn48nuSuyPs2oAvBWfEpOKMVHDWKWVjvIcNSbf3NKiwV89wkXVRhFC8EKg9JT9wpVA/s1160/Raducanu%20LTA.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="485" data-original-width="1160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU4ooh8gFnQn7PbTD69xLj0LFk9GXI_bTaKBsxsxN5mqV7Xv_Dg5NF0JiswWhi1MjI2zpz5T97W3qM2yZqkZpmXD3pkc53Z6kzECPEajhJVLjeaU5jlHEsHE2ZHn48nuSuyPs2oAvBWfEpOKMVHDWKWVjvIcNSbf3NKiwV89wkXVRhFC8EKg9JT9wpVA/s600/Raducanu%20LTA.png" width="600" /></a></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/_htbruw6mTw" width="730" youtube-src-id="_htbruw6mTw"></iframe></div><p></p><p><span style="font-family: times; font-size: medium;"><a href="https://www.lta.org.uk/" target="_blank">LTA</a>, the national governing body of tennis in Great Britain, unveils its new integrated advertising and branded content campaign to inspire more children aged 4-11 years old to play tennis. British professional tennis players, Emma Raducanu MBE, and Jack Draper, star in the campaign to introduce a new generation of tennis players to the game.<br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">The integrated campaign, by creative agency <a href="https://bmbagency.com/" target="_blank">BMB</a>, welcomes six new characters, collectively known as “The LTA Tennisables”, aimed at making tennis more engaging, accessible and fun, to support the LTA’s long-term mission to open up tennis to a wider audience, through their innovative junior programme, LTA Youth.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Grand Slam champion, Emma Raducanu opens the TV spot, as she serves to British tennis’ break-through star Jack Draper. On return, we see the tennis ball morph into an animated Tennisable character called “Ace”.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;"><b>Ace</b><span>&nbsp;</span>joins five colourful friends<span>&nbsp;</span><b>Slice</b>,<span>&nbsp;</span><b>Spin</b>,<span>&nbsp;</span><b>Dash</b>,<span>&nbsp;</span><b>Smash</b><span>&nbsp;</span>– and<span>&nbsp;</span><b>Bounce</b><span>&nbsp;</span>who was born deaf and is voiced by actress, Rose Ayling-Ellis, known for her role in<span>&nbsp;</span><i>Eastenders</i><span>&nbsp;</span>and being the first deaf contestant on<span>&nbsp;</span><i>Strictly Come Dancing,</i><span>&nbsp;</span>which she won in 2021.&nbsp; Each character proudly showcases their own individual personality traits and tennis superpower.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglsFoNv0dY3dYYIZRZp8TjGEpM8d0UmW87U0sn7KFNLmsMXG5U7Eib3nA7qU20qPGgzNEf3xnZVPK-lT_WWjKi15l6ShHMa4WM4X7wdf304sDE8u27WJQBEyKjZgpKUnMdhWprTcNfl4RreSAXRzBRTcpgBUmM1K-YlrKAzVsnqtvd00-gzVyd75FrMQ/s2747/LTA%20Tennisables%20-%20HERO.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1545" data-original-width="2747" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglsFoNv0dY3dYYIZRZp8TjGEpM8d0UmW87U0sn7KFNLmsMXG5U7Eib3nA7qU20qPGgzNEf3xnZVPK-lT_WWjKi15l6ShHMa4WM4X7wdf304sDE8u27WJQBEyKjZgpKUnMdhWprTcNfl4RreSAXRzBRTcpgBUmM1K-YlrKAzVsnqtvd00-gzVyd75FrMQ/w640-h360/LTA%20Tennisables%20-%20HERO.jpeg" width="640" /></a></span></div><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Launching in 60-second and 30-second spots online and broadcast media on ITVX and Sky on 12 June, the characters will also feature in a 6-episode LTA YouTube content series designed to teach kids the basics of tennis, whether or not they own a racket or have access to a court. Each episode features an individual Tennisable, who demonstrates ways to develop a particular skill: speed, competitiveness, resilience, technique, brainpower… all whilst having fun.&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">The campaign will run for three months through the summer from June; and will include TV sponsorship on Network/Boomerang, BVOD and digital on TikTok, YouTube and Meta, and experiential components in schools.<span style="color: red;"><span>&nbsp;</span></span>An initial batch of 55,000 physical LTA Tennisables will be distributed to schoolchildren across the UK through the LTA’s school outreach programme, and the Tennisables will be on site at the LTA’s summer events, including the Rothesay Open Nottingham, cinch Championships in London, Rothesay Classic Birmingham, Rothesay International Eastbourne.<span>&nbsp;</span>Each tennis ball comes with its own QR code, which accesses the<a data-saferedirecturl="https://www.google.com/url?q=https://www.lta.org.uk/&amp;source=gmail&amp;ust=1686749483802000&amp;usg=AOvVaw27WJUQjXX7-1C57hOAzB2n" href="https://www.lta.org.uk/" style="color: #0563c1;" target="_blank"><span color="windowtext" style="text-decoration-line: none;"><span>&nbsp;</span></span></a><a data-saferedirecturl="https://www.google.com/url?q=https://www.lta.org.uk/&amp;source=gmail&amp;ust=1686749483802000&amp;usg=AOvVaw27WJUQjXX7-1C57hOAzB2n" href="https://www.lta.org.uk/" style="color: #0563c1;" target="_blank"><span style="color: #1155cc;">LTA website</span></a><span>&nbsp;</span>where the content series will be hosted, alongside information and links for booking onto the LTA Youth programme.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Regardless of whether they play tennis or not themselves, research shows that parents are motivated to support their children’s interests. The campaign taps into that parental imperative, while providing excitement and fun to children through the gamification of collectibles to build interest and tap into fandom.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">The LTA wants to encourage 100,000 more children a week to play tennis, and to increase bookings onto the LTA Youth programme, developed to be fun, safe, inclusive and competitive, with specially designed progressive coaching and content that will help develop children aged 4-18 as both players and people.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Julie Porter, LTA COO said: “The LTA Tennisables tread new ground for the LTA Youth programme, bringing tennis to life in a way we have not done before, getting a tennis ball into the hands of thousands of children and engaging them in this unique way.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">The campaign has been designed using extensive research and insight into the behaviours and motivations of children and their parents and the integrated advertising and content campaign is a game-changer for the LTA and our mission to open tennis up to new audiences.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">The successful roll-out of LTA Youth has already seen thousands of schoolteachers, coaches and community activators trained to deliver tennis sessions, contributing to the extremely positive rise in participation amongst children that we have recorded in the past year, and we can’t wait to see children engaging with these amazing characters this summer and beyond.”</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Matt Lever, CCO at BMB states, “We’re very excited to introduce The Tennisables to kids all over the UK. And the fact that we’re getting the furry little guys into tens of thousands of kids’ hands too, means we can hopefully inspire real enthusiasm for tennis - and the brilliant courses the LTA offer - in children that have never even held a racket before.”</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">BMB was appointed as lead creative partner for LTA Youth in January 2023 after a competitive pitch. The agency’s remit is to support the national governing body of tennis’s mission to open up the game and get more kids playing tennis, whatever their age, gender, ability, disability or background.</span></p><span style="font-family: times; font-size: medium;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script></span> <span style="font-family: times; font-size: medium;"><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins></span> <span style="font-family: times; font-size: medium;"><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6737449361313223697/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/06/bmb-and-lta-launches-tennisables.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6737449361313223697'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6737449361313223697'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/06/bmb-and-lta-launches-tennisables.html' title='BMB and the LTA Launches 'The Tennisables' featuring Emma Raducanu'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU4ooh8gFnQn7PbTD69xLj0LFk9GXI_bTaKBsxsxN5mqV7Xv_Dg5NF0JiswWhi1MjI2zpz5T97W3qM2yZqkZpmXD3pkc53Z6kzECPEajhJVLjeaU5jlHEsHE2ZHn48nuSuyPs2oAvBWfEpOKMVHDWKWVjvIcNSbf3NKiwV89wkXVRhFC8EKg9JT9wpVA/s72-c/Raducanu%20LTA.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5196650553224502337</id><published>2022-03-17T06:57:00.002-07:00</published><updated>2022-04-15T06:58:16.182-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="La Famiglia Rana"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>BMB Launches 'Italy’s Best Kept Secret' Campaign for La Famiglia Rana</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEizrc3sMLPfooCJ_03TdxmWwpgPYedd_DgyuBx8hwgYyNMc_B62BTn0LbpHWRzm_hufsC_s8bTRoqahAuQGv4N02RVMNJ6ofQhaxoKJd8V9QFrV0Y-4hCRmpO8oUIGX659l_awXWZCy1fcYmiDE8fVYKP78X6HLJHnLTXGiJDXAedr20ZPJe1vGEyDp5w=s1920" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/a/AVvXsEizrc3sMLPfooCJ_03TdxmWwpgPYedd_DgyuBx8hwgYyNMc_B62BTn0LbpHWRzm_hufsC_s8bTRoqahAuQGv4N02RVMNJ6ofQhaxoKJd8V9QFrV0Y-4hCRmpO8oUIGX659l_awXWZCy1fcYmiDE8fVYKP78X6HLJHnLTXGiJDXAedr20ZPJe1vGEyDp5w=s600" width="600" /></a></div> <p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: 14pt;"></span></b><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Qn4rNvwhLT4" width="730" youtube-src-id="Qn4rNvwhLT4"></iframe></div><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><a href="https://bmbagency.com/" target="_blank">BMB</a> has created its first campaign for <a href="https://www.giovannirana.ca/en" target="_blank">La Famiglia Rana</a>, Italy’s #1 fresh pasta brand<span face="&quot;Century Gothic&quot;, sans-serif" style="color: black;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">“Italy’s best kept secret” aims to snap UK consumers out of their repetitive mealtime habits by positioning the premium pasta brand as a different and delicious choice.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">The campaign kicks off with a paid influencer drive that centres around the launch of a new and exclusive cookbook from the Rana family, called “<i>Italy’s Best Kept Secret</i>”. But this is no ordinary cookbook. The beautifully crafted, weighty tome contains a secret - a free pack of Rana’s fresh filled pasta, nestling in a hidden, hollowed-out compartment, positioned where the bulk of the book’s pages should be - allowing influencers and media alike to discover Italy’s best kept secret for themselves.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">The campaign continues with a four week press campaign where the ads will feature a coupon for a free pack which consumers can redeem in-store. This will run alongside outdoor advertising raising awareness of the brand including a QR code to drive people to a bespoke Italy’s Best Kept Secret landing page, where they can download a digital copy of the cookbook.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">La Famiglia Rana said: “As an authentic, family-run business, it felt appropriate that we would continue to embody our motto of ‘<i>Live life generously</i>’ by creating this beautiful and exclusive cookbook filled with the<span>&nbsp;</span><i>real</i><span>&nbsp;</span>secret to enjoying perfect pasta at home - our delicious tortelloni -&nbsp; and of course some of our favourite fresh pasta recipes too - a gift from our family to everyone in the UK”.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">Matt Lever, CCO at BMB said: “We're very excited to launch our first campaign with La Famiglia Rana. It's frankly scandalous that more Brits don't know about Italy's best kept secret and we've had a lot of fun creating a book-shaped vehicle to reveal this delicious product to the public”.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Century Gothic&quot;, sans-serif" style="color: black; font-size: medium;">This is BMB’s first campaign for La Famiglia Rana since they were appointed in a competitive pitch in 2021.</span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5196650553224502337/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/03/bmb-launches-italys-best-kept-secret.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5196650553224502337'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5196650553224502337'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/03/bmb-launches-italys-best-kept-secret.html' title='BMB Launches 'Italy’s Best Kept Secret' Campaign for La Famiglia Rana'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/a/AVvXsEizrc3sMLPfooCJ_03TdxmWwpgPYedd_DgyuBx8hwgYyNMc_B62BTn0LbpHWRzm_hufsC_s8bTRoqahAuQGv4N02RVMNJ6ofQhaxoKJd8V9QFrV0Y-4hCRmpO8oUIGX659l_awXWZCy1fcYmiDE8fVYKP78X6HLJHnLTXGiJDXAedr20ZPJe1vGEyDp5w=s72-c" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7981651610868325659</id><published>2018-03-16T06:21:00.001-07:00</published><updated>2023-11-28T06:25:29.724-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="Lego"/><category scheme="http://www.blogger.com/atom/ns#" term="LEGOLAND"/><category scheme="http://www.blogger.com/atom/ns#" term="Tourism"/><title type='text'>LEGOLAND Parks Launch Global Ad Campaign Through BMB</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgzfgA1Rg-zL4pI0TUHhE7zcUalOR0dmTe9QPH84zkwMlgRQt2CLvBWYjlfwK5Ym1smLiq0c-aYzARIafvozM_sYkHtsrMNNMJdu-GuXaVqlqtWP0m15dKhSWRoQIrrqQHhlL8NCWoIIhF/s1600/Screen+Shot+2018-03-03+at+07.06.26.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgzfgA1Rg-zL4pI0TUHhE7zcUalOR0dmTe9QPH84zkwMlgRQt2CLvBWYjlfwK5Ym1smLiq0c-aYzARIafvozM_sYkHtsrMNNMJdu-GuXaVqlqtWP0m15dKhSWRoQIrrqQHhlL8NCWoIIhF/s640/Screen+Shot+2018-03-03+at+07.06.26.png" width="640" height="358" data-original-width="1416" data-original-height="792" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/Z0ec01iyC4o?rel=0&amp;showinfo=0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> BMB has created a global ad campaign for LEGOLAND® Parks that positions them as THE place for children to go to unlock their imagination.<br /> <br /> The TV ad, which breaks on 16th March and will run across the UK, USA, UAE, Japan, Malaysia and other European countries, will show how LEGOLAND offers more than just attractions and hotels. The master brand spot follows the fictional story of a LEGOLAND Park Warden who has overslept and has to get the park and all its friendly LEGO® characters ready for the first guests of the day.<br /> <br /> Paul Harvey, Global Marketing Director of LEGOLAND Parks, said: “A visit to LEGOLAND is like stepping into a life-size LEGO toy box, where all of your favourite sets are brought to life. For families, the prospect of visiting is full of excitement, wonder and imagination at what they’ll encounter. In our second brand campaign, we wanted to tell the story of our LEGO models coming to life before the park opens - from a giant multi-coloured LEGO Octopus to a tiny LEGO frog – and give a glimpse of the awesome world of play that the whole family will be a part of when they visit.”<br /> <br /> Simon Hipwell and Matt Pam, creative directors at BMB, added: “Building on the fairy tale quality of the last LEGOLAND Parks campaign, we needed to create that same sense of wonder and scale that can only be found at a LEGOLAND theme park. The hardest part of working on this incredible campaign was keeping the wonderful LEGOLAND characters in check during the shoot. Luckily, we had our Park Warden there to help us.”<br /> <br /> <b>CREDITS</b><br /> <br /> Creative Directors - Matt Pam & Simon Hipwell<br /> <br /> Producer - Elin Tiberg<br /> <br /> Business Director - Jake Goodman<br /> <br /> Account Director - Camilla Gobourn <br /> <br /> Account Manager - Rachel Adamec<br /> <br /> Director/ Production Co - Conkerco @ Academy films<br /> <br /> Producer - Mark Whittow-Williams and Georgina Smith<br /> <br /> Editor - Nik Hindson @ Assembly rooms<br /> <br /> Post Production - Electric Theatre Collective<br /> <br /> Sound Design - Wave Music<br /> <br /> Project Manager - Jon Saunders<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7981651610868325659'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7981651610868325659'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/03/legoland-parks-launch-global-ad.html' title='LEGOLAND Parks Launch Global Ad Campaign Through BMB'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgzfgA1Rg-zL4pI0TUHhE7zcUalOR0dmTe9QPH84zkwMlgRQt2CLvBWYjlfwK5Ym1smLiq0c-aYzARIafvozM_sYkHtsrMNNMJdu-GuXaVqlqtWP0m15dKhSWRoQIrrqQHhlL8NCWoIIhF/s72-c/Screen+Shot+2018-03-03+at+07.06.26.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8214291782135403544</id><published>2017-10-23T13:51:00.000-07:00</published><updated>2017-10-23T13:51:02.269-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Rowse Honey"/><category scheme="http://www.blogger.com/atom/ns#" term="The Three Bears Breakfast Cooking Show"/><title type='text'> The Three Bears Breakfast Cooking Show for Rowse Honey is a Fabulous New Campaign by BMB</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr05lT_-UNOtgQyWTHsS42Tsp0lGK5AllGmKHYWbiQR2G_syRWDBPcrSzRRI29L_CFpM_k9qf-wJGF21p0JgrJeezkKwYrqFAu-iaZwBvi1dprEh5sAeD5wqCt2VTnLEZTLVF0vpky4do/s1600/ROWS_0028_TheThreeBears_DOOH_Digital_48Sheets.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr05lT_-UNOtgQyWTHsS42Tsp0lGK5AllGmKHYWbiQR2G_syRWDBPcrSzRRI29L_CFpM_k9qf-wJGF21p0JgrJeezkKwYrqFAu-iaZwBvi1dprEh5sAeD5wqCt2VTnLEZTLVF0vpky4do/s640/ROWS_0028_TheThreeBears_DOOH_Digital_48Sheets.jpg" width="640" height="320" data-original-width="1600" data-original-height="800" /></a><br /> BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. <br /> <br /> In response to Rowse Honey's challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, grizzlier and infinitely more fabulous bears than Goldilocks ever got to meet. <br /> <br /> Matt, Joel and Phil are three gay men who identify with the term 'bear', often used to describe large, husky, gay men sporting a lot of body hair. <br /> <br /> In the show, The Three Bears live together in a rustic wooden lodge surrounded by nature. Each episode sees them create a delicious new porridge using Rowse honey and follows their hilarious antics along the way. <br /> The campaign launches with three online episodes and a 60 second teaser trailer, supported by Out Of Home, social activity, and a Stylist cover wrap. <br /> <br /> Kirstie Jamieson, Marketing Director of Valeo Foods UK said: “BMB tackled the brief of getting more people to put Rowse Honey on their porridge head on. Our Three Bears Breakfast show is the authority on porridge and honey and the simple but tasty recipes offer some charming breakfast inspiration for those dark winter mornings. It is really exciting to connect Rowse with a younger audience in an engaging & relevant way.”<br /> <br /> Jules Chalkley, Chief Creative Officer at BMB said: “The Rowse Honey brand is the number one spread in the UK and we wanted a creative idea with the scale and stature to match. We took the very humble business challenge of encouraging more people to put honey on their porridge and invested it with as much heart and passion as we could. The Three Bears is a YouTube based recipe show that dusts down the 19th century fairy tale and sets it firmly in the 21st century. Our ambition is that hopefully it turns into a much bigger entity that plays in to the nations deep love of cookery shows.”<br /> <br /> Matthew Lister, who stars in the campaign said: “The gay community is so vibrant and diverse, recently LGBT people have appeared at the forefront of several advertising campaigns. That said, it seems certain groups have been under represented in the media which is why I jumped at the opportunity to feature in The Three Bears. The filming process reminded me a bit of my experience of the Bear community. We arrived on the first day not knowing each other, but everyone was easy going and welcoming. Very quickly the banter and camaraderie between us all developed and by the end we all felt like great mates.”<br /> <br /> <b>The Three Bears - Trailer</b><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/KSZJ8yH_u2Q?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe><br /> <br /> <b>Winter Survival - The Three Bears - Episode 1<br /> </b><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/CG7dhp0AC78?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe><br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> <br /> CREDITS<br /> Chief Creative Officer Jules Chalkley<br /> Creative Director Matt Pam & Simon Hipwell<br /> Art Director Jenny Piggott<br /> Copywriter Harry Boothman<br /> Business Director Richard Wilcock<br /> Account Director Ben Clark<br /> Agency Producer Elin Tiberg<br /> Executive Digital Director Ben Lunt<br /> Digital Producer Melanie Lowings<br /> Photographer Clare Lewington<br /> Director/ Production Co Chris Goulder / Bare Films<br /> Producer Jessica Turner / Tim Marshall<br /> Editor Chris Roebuck<br /> Post Production Yoomin Lee and Andy Brown @ Jogger<br /> Sound Design Tom Heddy @ Wave <br /> Typographer Sam Kallen<br /> DoP Chris Clarke<br /> <br /> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8214291782135403544'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8214291782135403544'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/10/the-three-bears-breakfast-cooking-show.html' title=' The Three Bears Breakfast Cooking Show for Rowse Honey is a Fabulous New Campaign by BMB'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr05lT_-UNOtgQyWTHsS42Tsp0lGK5AllGmKHYWbiQR2G_syRWDBPcrSzRRI29L_CFpM_k9qf-wJGF21p0JgrJeezkKwYrqFAu-iaZwBvi1dprEh5sAeD5wqCt2VTnLEZTLVF0vpky4do/s72-c/ROWS_0028_TheThreeBears_DOOH_Digital_48Sheets.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3317717842684028023</id><published>2017-10-02T06:31:00.000-07:00</published><updated>2017-10-02T06:31:46.483-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="Campaign to End Loneliness"/><title type='text'> BMB Asks 'Could You Go It Alone?' in New Campaign to End Loneliness</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivleTQMsoWnHs-E0A5QOMCZowy-XvXe8DMJ6Lsk1Uv-tRouS3mZpeczUmFTMRHTYhk-OYsJdlO570ynFBCldH6IjidxpMcywhB0so9E8iuQNhG-AiuKchs16inGziEUpDoP2ladIJ3NQaJ/s1600/CTEL_Still_1920x1080px.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivleTQMsoWnHs-E0A5QOMCZowy-XvXe8DMJ6Lsk1Uv-tRouS3mZpeczUmFTMRHTYhk-OYsJdlO570ynFBCldH6IjidxpMcywhB0so9E8iuQNhG-AiuKchs16inGziEUpDoP2ladIJ3NQaJ/s640/CTEL_Still_1920x1080px.png" width="640" height="360" data-original-width="1600" data-original-height="900" /></a> Could you go it alone? A young man is challenged to endure a week on his own with no social contact whatsoever in a new film made by BMB for Campaign to End Loneliness (CTEL).</br> </br> It’s the first campaign created by BMB, which won a competitive pitch for the CTEL account during the summer.</br> </br> The idea of the campaign is to create empathy for people who are socially isolated, particularly the 1.2 million older members of our community who are chronically lonely, and to motivate people to commit to doing something about it. It has been created in response to research showing that half a million older people in the UK go up to a week without seeing or speaking to anyone at all – a sad statistic that could easily be reduced with just a little effort.</br> </br> In the film, a young man called Joe records a video diary chronicling a week spent on his own in a flat, without any human or technological contact with the outside world. At the end of the experiment he is taken next door to meet a widower named Barry, and the two discuss their experiences of isolation.</br> </br> The spot will run as a three-minute film, with a shorter cutdown for social media.</br> </br> Marcus Rand, Director of Development and Communications at CTEL, said: “This film is all about revealing some of the impacts of loneliness in a daring new way. It will create empathy and drive actions – the key ingredients to help us end loneliness.”</br> </br> Simon Hipwell & Matt Pam, Creative Directors at BMB, said: “Loneliness is one of the single biggest threats facing our society. It’s invisible and pervasive, hiding all around us. We wanted to portray the issue in a new way that puts people in the shoes of someone suffering with loneliness and isolation.”</br> </br> <iframe width="730" height="411" src="https://www.youtube.com/embed/68x5NEA2pMs?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe> </br> <b>Credits</b></br> Chief Creative Officer Jules Chalkley</br> Creative Director Matt Pam and Simon Hipwell</br> Art Director Jenny Piggott</br> Copywriter Harry Boothman</br> Business Director Richard Wilcock</br> Account Manager Graihagh Goode</br> Agency TV Producer Catharine Griffiths</br> Agency Producer Jade Evans</br> Photographer Calum Head</br> Production In House - BMB</br> Content Distribution Manager Lauren Kirby</br> Sound Design, Brendan Feeney, Wave Studios</br> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3317717842684028023'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3317717842684028023'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/10/bmb-asks-could-you-go-it-alone-in-new.html' title=' BMB Asks 'Could You Go It Alone?' in New Campaign to End Loneliness'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivleTQMsoWnHs-E0A5QOMCZowy-XvXe8DMJ6Lsk1Uv-tRouS3mZpeczUmFTMRHTYhk-OYsJdlO570ynFBCldH6IjidxpMcywhB0so9E8iuQNhG-AiuKchs16inGziEUpDoP2ladIJ3NQaJ/s72-c/CTEL_Still_1920x1080px.png" height="72" width="72"/></entry></feed>