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Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Canada'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/Canada'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Canada/-/Canada?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>277</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2262558667110763439</id><published>2017-07-11T16:20:00.002-07:00</published><updated>2017-07-28T16:21:45.187-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Agency59's Latest Work For Gay Lea Nordica Cottage Cheese is Some Kind of Smooth</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1NUI6ISCdD2BluiLb_FrF217HPTdxMx4zKMzGD6f-u29Qd4hQ6KqETga3Gb3Zwl4RhzhwFTDUP_25Q_1gzTVqqOSLmyiG407GSuWeA0bIvBP4igHn9HoMpNAEt9KHERMYIOwZBJ1Z3rE2/s1600/Gaylea+Nordica+Smooth+Cottage+Cheese.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="416" data-original-width="842" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1NUI6ISCdD2BluiLb_FrF217HPTdxMx4zKMzGD6f-u29Qd4hQ6KqETga3Gb3Zwl4RhzhwFTDUP_25Q_1gzTVqqOSLmyiG407GSuWeA0bIvBP4igHn9HoMpNAEt9KHERMYIOwZBJ1Z3rE2/s640/Gaylea+Nordica+Smooth+Cottage+Cheese.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/79k-MUfj74E?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/11l5wwq8lZE?rel=0" width="730"></iframe><br /> <br /> Nordica Smooth Plain cottage cheese is making its presence felt on countertops and fridges because it's loaded with protein.<br /> <br /> Client: Gay Lea Foods Ltd./ Nordica Smooth<br /> Agency: Agency59, Canada<br /> Director: Rob Fiocca<br /> Chief Creative Officer/Copywriter: Brian Howlett<br /> Creative Director/ art director: Andrew Gillingham<br /> Production company: Skin + Bones<br /> Agency Producer: Bob Kirk<br /> Editing Company: Rooster<br /> Music + Sound Production: VO2 Mix<br /> Account manager: Gavin Ball<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><br /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2262558667110763439/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/07/agency59s-latest-work-for-gay-lea.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2262558667110763439'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2262558667110763439'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/07/agency59s-latest-work-for-gay-lea.html' title='Agency59's Latest Work For Gay Lea Nordica Cottage Cheese is Some Kind of Smooth'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1NUI6ISCdD2BluiLb_FrF217HPTdxMx4zKMzGD6f-u29Qd4hQ6KqETga3Gb3Zwl4RhzhwFTDUP_25Q_1gzTVqqOSLmyiG407GSuWeA0bIvBP4igHn9HoMpNAEt9KHERMYIOwZBJ1Z3rE2/s72-c/Gaylea+Nordica+Smooth+Cottage+Cheese.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4383204338766061081</id><published>2017-07-10T17:00:00.001-07:00</published><updated>2017-07-28T16:22:16.750-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="funny commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="print ads"/><title type='text'>Laughter is not the best medicine in these comedy festival ads via Toronto's Cossette</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf2N3bjYGnsLHbcc_3cXXWQYi2ZlY1wWxdnbV0ogCvsvWLl1i73bXldQV0kf7nBsOBi5MeoRlRZm7L-gPwFJraXFwwqfD6ZOS-_qQkgdnDI76n0c5j-WVmhuJVniVGA4z56a3ne__4eVXP/s1600/Corner+Comedy+Club.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="334" data-original-width="635" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf2N3bjYGnsLHbcc_3cXXWQYi2ZlY1wWxdnbV0ogCvsvWLl1i73bXldQV0kf7nBsOBi5MeoRlRZm7L-gPwFJraXFwwqfD6ZOS-_qQkgdnDI76n0c5j-WVmhuJVniVGA4z56a3ne__4eVXP/s640/Corner+Comedy+Club.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/YnPNuSs-Dtk?rel=0" width="730"></iframe><br /> <br /> The Corner Comedy Club is launching the “It’s Not Medicine. It’s Comedy.” campaign to promote The No Refunds Comedy Festival happening in Toronto July 20th – 30th.<br /> <br /> Developed by creative agency Cossette, the integrated campaign promotes the underground and independent comedy festival with an edgier style of humour than what’s typically shown at large scale comedy events. The No Refunds Comedy Festival doesn’t offer family-friendly acts like Just For Laughs and so they turned the old expression "laughter is the best medicine" on its head with "It's Not Medicine. It's Comedy."<br /> <br /> An online video, directed by Tim Godsall, opens in a hectic emergency room where a nurse and doctor urgently run through a series of jokes in order to save a critically injured patient, since laughter is the only form of medicine. From observational and standup to topical and one-liners, they desperately try every style of humour to keep the patient from flatlining.<br /> <br /> Additionally, out of home posters further promote “It’s not medicine. It’s Comedy.” by displaying pieces of prescription paper with handwritten jokes as a doctor’s prescribed dose of medication.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCi_zk52vFnamyoEKmJNgoCSeMEOVPhCn_C4bkyiFTSJUdUBi9_OUlztFZf9ph_IxGBEYm6fgLoLizyUbetDQhz229B1K0MtMF-GrfvYkAz8jFc28kuwcPY_h5xJ4XFF2GgI0uw-8mZXD6/s1600/CCC_NRCF_Poster_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCi_zk52vFnamyoEKmJNgoCSeMEOVPhCn_C4bkyiFTSJUdUBi9_OUlztFZf9ph_IxGBEYm6fgLoLizyUbetDQhz229B1K0MtMF-GrfvYkAz8jFc28kuwcPY_h5xJ4XFF2GgI0uw-8mZXD6/s640/CCC_NRCF_Poster_3.jpg" width="480" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNHQ1d_9gE2BTZtH7aOAcnwiC0mgmq05cDBvSWPqKUaKj2uZx_Gr5uz1N25Rz1a7yu0llzir5IYtK8KkbZh4yqL5Hnec4rPB4U7PolCf1EbBVHN0xeZ_WOBZR9G1_J8EsElWwPkYkp0fS3/s1600/CCC_NRCF_Poster_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNHQ1d_9gE2BTZtH7aOAcnwiC0mgmq05cDBvSWPqKUaKj2uZx_Gr5uz1N25Rz1a7yu0llzir5IYtK8KkbZh4yqL5Hnec4rPB4U7PolCf1EbBVHN0xeZ_WOBZR9G1_J8EsElWwPkYkp0fS3/s640/CCC_NRCF_Poster_2.jpg" width="480" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1dL9OgdHTGrSB2cOEHMLET8J7J3xscgmxzOKmweCgE0FGPHDRlxSBZAvA2Dt8ePvqvQR3iZmgL1wh09kx3Ndzw-Ui6j2Wumd1SRqTYnjyEcqUbtnb0YsEuwKVTHWS6l3kd2byvtRZQ8AM/s1600/CCC_NRCF_Poster_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1dL9OgdHTGrSB2cOEHMLET8J7J3xscgmxzOKmweCgE0FGPHDRlxSBZAvA2Dt8ePvqvQR3iZmgL1wh09kx3Ndzw-Ui6j2Wumd1SRqTYnjyEcqUbtnb0YsEuwKVTHWS6l3kd2byvtRZQ8AM/s640/CCC_NRCF_Poster_1.jpg" width="480" /></a></div><br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><br /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4383204338766061081/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/07/laughter-is-not-best-medicine-in-these.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4383204338766061081'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4383204338766061081'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/07/laughter-is-not-best-medicine-in-these.html' title='Laughter is not the best medicine in these comedy festival ads via Toronto's Cossette'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf2N3bjYGnsLHbcc_3cXXWQYi2ZlY1wWxdnbV0ogCvsvWLl1i73bXldQV0kf7nBsOBi5MeoRlRZm7L-gPwFJraXFwwqfD6ZOS-_qQkgdnDI76n0c5j-WVmhuJVniVGA4z56a3ne__4eVXP/s72-c/Corner+Comedy+Club.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2631722055683696380</id><published>2017-07-05T12:37:00.001-07:00</published><updated>2017-07-28T16:26:56.901-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><title type='text'>Print all In new window Public Mobile settles on audition tapes in honest trade-off with 'Less For Less' campaign</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6bh3CvXThwKfoM9t_DarXKE4TZB9SKH-u3wFNyOTL34ObtAzXZLY18z8ParEoDGYAf11jLIfIZIlp7Q4b9davEPLFtpn9spLm6vq3oIn4wZbvr2U_P285kgeXkVyc4I4DTwr8KSXce20h/s1600/Public+Mobile+Billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="417" data-original-width="986" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6bh3CvXThwKfoM9t_DarXKE4TZB9SKH-u3wFNyOTL34ObtAzXZLY18z8ParEoDGYAf11jLIfIZIlp7Q4b9davEPLFtpn9spLm6vq3oIn4wZbvr2U_P285kgeXkVyc4I4DTwr8KSXce20h/s640/Public+Mobile+Billboard.jpg" width="640" /></a></div><br /> Public Mobile, Canada's prepaid wireless brand, is launching its first ever brand campaign, ‘Less for Less’. The campaign promotes the cooperative wireless company backed by TELUS’ mission to trim the excess frills other networks offer and provide Canada’s largest mobile network at the lowest rates possible. <br /> <br /> Developed by creative agency Cossette, the tongue-in-cheek campaign shines a spotlight on the unnecessary extras Public Mobile doesn’t offer to show how they keep their rates so low. Instead of providing stores, kiosks, call centres and big budget advertising campaigns, Public Mobile would rather operate with fewer frills and keep costs low for their customers. <br /> <br /> Since Public Mobile has trimmed its advertising budget, shooting a commercial would have been too expensive. Instead, four online videos were created using only the audition tapes of actors hilariously acting out scenes – from paragliding to rock climbing – in an empty casting room. <br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/B8Civi1Xto0?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/VoJ8g_lqMJk?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/pTH-sKyAEHQ?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/KYPNVyx5K-M?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> Additionally, a single billboard is setup in downtown Toronto with “This is our only billboard. We need it to say a lot.” as the headline. Long and condensed copy follows to squeeze in descriptions of all the benefits Public Mobile offers. <br /> <br /> Public transit ads, wild postings and digital banners are also posted in Toronto, using an antagonist manner that advocates for the brand’s offerings. For example: “Con: No call centres. Pro: No call centres.” and “Con: No stores. Pro: You don’t pay for our stores.” <br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiimrhzI5c-z_gE-P-uAdvAKly11VyJvGtxB5ByzA6Uqvanu7z4476dLWhINQVLMqx-ksOf_8EoG8Uta0GKy_FLqvc5ic-yAEk_kQU5Mpoww3ayOutCX39Ok-2dUfDGt5P-cXjEym_EjZ/s1600/PM_L4L_Billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="875" data-original-width="1210" height="462" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiimrhzI5c-z_gE-P-uAdvAKly11VyJvGtxB5ByzA6Uqvanu7z4476dLWhINQVLMqx-ksOf_8EoG8Uta0GKy_FLqvc5ic-yAEk_kQU5Mpoww3ayOutCX39Ok-2dUfDGt5P-cXjEym_EjZ/s640/PM_L4L_Billboard.jpg" width="640" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnKLn5gveWdYmOTrEgU3XaRpPR1vlKcKloDGlWUvyEfkfWU6CVPKEpArXATouLxrSMzcSv0FrP200qi93HV7pGBQ8jWQKPuTJs361TKPtF7egndVS49EeZTU5AfX8YtMk_3orIANP_wCIb/s1600/PM_L4L_Bus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="908" data-original-width="1210" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnKLn5gveWdYmOTrEgU3XaRpPR1vlKcKloDGlWUvyEfkfWU6CVPKEpArXATouLxrSMzcSv0FrP200qi93HV7pGBQ8jWQKPuTJs361TKPtF7egndVS49EeZTU5AfX8YtMk_3orIANP_wCIb/s640/PM_L4L_Bus.jpg" width="640" /></a></div><br /> “We do wireless differently – no stores, no call centres, no overages, simple and straightforward plans, and loyalty rewards to earn even more savings. Consumers are looking for the best phone plans on the market without having to compromise on network quality. With less frills, they can have their cake and eat it too,” says David MacLean, Head of Public Mobile. <br /> <br /> “Public Mobile champions the wireless consumer and Cossette wanted to showcase its values in a thoughtful manner. ‘Less for Less’ demonstrates how the brand truly challenges the norm to keep rates so low,” says Carlos Moreno, Chief Creative Officer at Cossette. <br /> <br /> The out-of-home campaign will run for nine weeks, with online videos running until the end of August. <br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><br /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2631722055683696380/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/07/print-all-in-new-window-public-mobile.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2631722055683696380'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2631722055683696380'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/07/print-all-in-new-window-public-mobile.html' title='Print all In new window Public Mobile settles on audition tapes in honest trade-off with 'Less For Less' campaign'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6bh3CvXThwKfoM9t_DarXKE4TZB9SKH-u3wFNyOTL34ObtAzXZLY18z8ParEoDGYAf11jLIfIZIlp7Q4b9davEPLFtpn9spLm6vq3oIn4wZbvr2U_P285kgeXkVyc4I4DTwr8KSXce20h/s72-c/Public+Mobile+Billboard.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5338621044871587596</id><published>2017-07-01T06:50:00.000-07:00</published><updated>2017-07-28T16:31:43.482-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Kevin Pillar celebrates Canada by throwing ‘fire’ to put out flame on cake</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX7DhzzPD3nuVGp1xhyphenhyphenb1URCF6fcxId69Z6GfSMoc0gVGPvyS9v3A27mMucUXJCCmyp48nX7ucbAWVq2dAoSzsqVI8txwUmAA9zN2oH_NoVHiz1BNGWO6J4AdBnHXkNt-BlPg5Zl7zZGno/s1600/Kevn+Pillar+Sport+Chek.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="427" data-original-width="841" height="324" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX7DhzzPD3nuVGp1xhyphenhyphenb1URCF6fcxId69Z6GfSMoc0gVGPvyS9v3A27mMucUXJCCmyp48nX7ucbAWVq2dAoSzsqVI8txwUmAA9zN2oH_NoVHiz1BNGWO6J4AdBnHXkNt-BlPg5Zl7zZGno/s640/Kevn+Pillar+Sport+Chek.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/7Sd5D_9oXHo?rel=0" width="730"></iframe><br /> <br /> While the rest of Canada is getting ready to celebrate Canada’s 150 birthday, Kevin Pillar has been celebrating the best way he knows how - by throwing ‘fire’. Last year we saw Pillar take down a drone. But this year, the Blue Jays’ human highlight reel once again took his training to the next level by throwing ‘fire’ to put out fire from a candle 150 feet away.<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5338621044871587596/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/07/kevin-pillar-celebrates-canada-by.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5338621044871587596'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5338621044871587596'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/07/kevin-pillar-celebrates-canada-by.html' title='Kevin Pillar celebrates Canada by throwing ‘fire’ to put out flame on cake'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX7DhzzPD3nuVGp1xhyphenhyphenb1URCF6fcxId69Z6GfSMoc0gVGPvyS9v3A27mMucUXJCCmyp48nX7ucbAWVq2dAoSzsqVI8txwUmAA9zN2oH_NoVHiz1BNGWO6J4AdBnHXkNt-BlPg5Zl7zZGno/s72-c/Kevn+Pillar+Sport+Chek.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4378714048314367915</id><published>2017-06-18T04:05:00.002-07:00</published><updated>2017-07-29T06:40:01.767-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="Public Awareness"/><title type='text'>Home Hardware Pack with care #MovingDay and Don't Forget Your Pet</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY1idpID1BWgWM4fwc1mI5yPSF9imhhf3UmW2YxHCEQyqYnGLP5qtVzlVDBFjkTVEeBJH96J_q8jklcU2vE3qF2IsQJipg0A5ac-L4-iGWQWBBdmiHQtWJl2jUy2aTuKqgcINIgjBRi9B8/s1600/MD4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY1idpID1BWgWM4fwc1mI5yPSF9imhhf3UmW2YxHCEQyqYnGLP5qtVzlVDBFjkTVEeBJH96J_q8jklcU2vE3qF2IsQJipg0A5ac-L4-iGWQWBBdmiHQtWJl2jUy2aTuKqgcINIgjBRi9B8/s640/MD4.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/9VK3HqEpeXs?rel=0" width="730"></iframe><br /> <br /> Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called moving day, and it can make a city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners.<br /> <br /> This year Home Hardware decided to do something about it. They partnered with the Society for the Prevention of Cruelty to Animals (SPCA) to produce these unique moving boxes in the shapes of common household pets. The message is simple: if you move, don’t leave your pet behind. Created by john st., the light-hearted initiative is designed to bring awareness to this serious issue and raise money for the SPCA to help with the boost in abandoned pets. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwYtQ84qksaKj205acGjJm-OE0_kuna22Bm7JxgORh5tuHIC9XRt8WH7cjbqeWTwgqDFIzub-9UgHdpXW1ldz1UEtsazLErWwDbeQ8GgkgJ5R3hMESUrO-Rj5sgHwwDad_o9okyKtBi_Ph/s1600/MD3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwYtQ84qksaKj205acGjJm-OE0_kuna22Bm7JxgORh5tuHIC9XRt8WH7cjbqeWTwgqDFIzub-9UgHdpXW1ldz1UEtsazLErWwDbeQ8GgkgJ5R3hMESUrO-Rj5sgHwwDad_o9okyKtBi_Ph/s640/MD3.jpg" width="640" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGbfyTLOuZxLkjckjr7kW2FVhXJLM0lj-BK5kiY9T2hX32J0aGonHB2hPIC4W2Pf2DpwGsKsBX5j2ZVukvjVhaPADoegZMAY5blK-Pz79U0NRTnxygYa4K5Vlito0lT-S-5Hl4rLx0U0P-/s1600/PetPackaging_3shot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGbfyTLOuZxLkjckjr7kW2FVhXJLM0lj-BK5kiY9T2hX32J0aGonHB2hPIC4W2Pf2DpwGsKsBX5j2ZVukvjVhaPADoegZMAY5blK-Pz79U0NRTnxygYa4K5Vlito0lT-S-5Hl4rLx0U0P-/s640/PetPackaging_3shot.jpg" width="640" /></a></div><br /> Real animal boxes will collect donations near checkout in participating Home Hardware locations in the Montreal area in the weeks leading up to moving day.<br /> <br /> "Each year, pet abandonments almost triple around July in Montréal, so an initiative like Home Hardware’s will help to raise awareness to this issue," says Élise Desaulniers, general manager of the Montreal SPCA.<br /> <br /> “We’re hoping that this small activation will help keep this issue top of mind for Quebecers moving this year,” says Mario Durocher, Director of Quebec Retail Operations at Home Hardware. <br /> <br /> If you wish to make a donation, or adopt from your local SPCA, please visit spca.com.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Campaign Title: Pet Packaging<br /> Client: Home Hardware <br /> <br /> Agency: john st.<br /> Executive Creative Directors: Stephen Jurisic, Angus Tucker<br /> Creative Directors: Mark Scott, Cedric Audet<br /> Art Director: Sebastien Lafaye<br /> Design Director: Mooren Bofill<br /> Associate Design Director: Jacqueline Lane<br /> Designer: Carol Hung<br /> Producers: Anne-Christel Rajoelina, Andrew LaGrave<br /> Account Team Lead: Nick Pigott<br /> Account Director: Bianca Myers<br /> Account Supervisor: Stuart Milligan<br /> Production Artist: Valerie Bertrand<br /> <br /> Production: Consulat, Montreal <br /> Director and DOP: Simon Duhamel<br /> Assistant director: Marc-Antoine Dubois<br /> Papercraft: Pascal Brousseau<br /> Post-production: Pascal Brousseau <br /> Production: Eliane Sauvé, Consulat<br /> Sound design &amp; mix: Studios Apollo, Vincent Dufour, Pierre-Hugues Rondeau <br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4378714048314367915/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/06/home-hardware-pack-with-care-movingday.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4378714048314367915'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4378714048314367915'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/06/home-hardware-pack-with-care-movingday.html' title='Home Hardware Pack with care #MovingDay and Don't Forget Your Pet'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY1idpID1BWgWM4fwc1mI5yPSF9imhhf3UmW2YxHCEQyqYnGLP5qtVzlVDBFjkTVEeBJH96J_q8jklcU2vE3qF2IsQJipg0A5ac-L4-iGWQWBBdmiHQtWJl2jUy2aTuKqgcINIgjBRi9B8/s72-c/MD4.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3776893430788315500</id><published>2017-06-07T15:47:00.001-07:00</published><updated>2017-07-29T07:09:57.581-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'> Cossette's latest for SickKids: SickKids VS: DadStrong</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0cHyftkIPgYMI95YMw-7G10EGjNqMf8gXwoSiQMdEP_HEkJSx7LpNJZsr0TtTV3LfkogKXYYVCk4-M71SV3wsnYZiR5QDd0WOUFdAUAIth9fDFi02qL9Q1nrjylrV6n0QWvhBIHDPhyphenhyphenvu/s1600/sickkids+vs+frank.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="222" data-original-width="412" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0cHyftkIPgYMI95YMw-7G10EGjNqMf8gXwoSiQMdEP_HEkJSx7LpNJZsr0TtTV3LfkogKXYYVCk4-M71SV3wsnYZiR5QDd0WOUFdAUAIth9fDFi02qL9Q1nrjylrV6n0QWvhBIHDPhyphenhyphenvu/s640/sickkids+vs+frank.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/3Bw261h5rkc?rel=0" width="730"></iframe><br /> <br /> In anticipation of Father’s Day, SickKids Foundation and Cossette have released the latest installment in the SickKids VS campaign, SickKids VS: DadStrong.<br /> <br /> This new spot centers on a real father of a SickKids patient, Frank. Frank and his wife Stephanie had twin baby girls last year. One of the babies, Naya, has a complex heart condition that required open-heart surgery, as well as other health conditions. She has been living at SickKids since she was born 14 months ago.<br /> <br /> The spot follows Frank throughout a typical workday while he laboriously runs his own HVAC business working on residential construction sites in Toronto. The video ends with Frank ending his workday, only to drive to SickKids hospital to greet his wife and take over the “night shift” to be with his daughter as she’s in the neonatal intensive care unit (NICU).<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBAv8PNackafpbrcy58XRJFUN60DVIwwBB__mkIw9WvOh-HtEMjYvRwloMSWBLsyIVtO84q-qqTT0E5XVfC6LKermhyphenhyphenegmfaIzuBVs3Gfoz7pzL4ppiDV4wsy-ZOMpVRUMteJ-2CCaWGpN/s1600/Frank.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="278" height="621" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBAv8PNackafpbrcy58XRJFUN60DVIwwBB__mkIw9WvOh-HtEMjYvRwloMSWBLsyIVtO84q-qqTT0E5XVfC6LKermhyphenhyphenegmfaIzuBVs3Gfoz7pzL4ppiDV4wsy-ZOMpVRUMteJ-2CCaWGpN/s640/Frank.jpg" width="640" /></a></div><br /> The inspiration for this spot is that parenting is a 24/7 job at the best of times. For parents with a sick child, the regular routine of family is completely thrown off. What people may not realize is that when kids need to stay overnight in hospital, it’s likely that a parent is also spending the night with them. Add to that, the need to maintain their jobs, household routine … and everything else.<br /> <br /> The spot ends with the tagline “This Father’s Day, support the night shift” and a call to support SickKids Foundation by purchasing a gift online at getbettergifts.com<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Cossette<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3776893430788315500/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/06/cossettes-latest-for-sickkids-sickkids.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3776893430788315500'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3776893430788315500'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/06/cossettes-latest-for-sickkids-sickkids.html' title=' Cossette's latest for SickKids: SickKids VS: DadStrong'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0cHyftkIPgYMI95YMw-7G10EGjNqMf8gXwoSiQMdEP_HEkJSx7LpNJZsr0TtTV3LfkogKXYYVCk4-M71SV3wsnYZiR5QDd0WOUFdAUAIth9fDFi02qL9Q1nrjylrV6n0QWvhBIHDPhyphenhyphenvu/s72-c/sickkids+vs+frank.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4216339606674557457</id><published>2017-05-25T16:26:00.002-07:00</published><updated>2017-07-31T20:00:16.911-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Havas Canada Creates Farmvertising for Greenfield Natural Meat Co.</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6w9FuP9oTHvY0Rb7wCANcA2vVbABBV3ePVSQciZA2KBU6GQNXSqYtXxgGXfB8NkTqTLqr8VJ8a-IOTGZpjlvXM1dvDQXALR_JAXFLGj2eT8kF4PwsfeoM_hWm2ZHO7dSPBsqOwZzMfYeQ/s1600/Greenfields+natural+meats.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="351" data-original-width="630" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6w9FuP9oTHvY0Rb7wCANcA2vVbABBV3ePVSQciZA2KBU6GQNXSqYtXxgGXfB8NkTqTLqr8VJ8a-IOTGZpjlvXM1dvDQXALR_JAXFLGj2eT8kF4PwsfeoM_hWm2ZHO7dSPBsqOwZzMfYeQ/s640/Greenfields+natural+meats.JPG" width="640" /></a></div> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/ufdpUcEEBmw?rel=0&amp;showinfo=0" width="730"></iframe><br /> <br /> To launch their latest product from Greenfield Natural Meat Co., Havas Canada created their newest campaign which focuses on their philosophy that they exist to make a better world by making meat right. Greenfield Natural Meat Co. products are from animals that are raised in a more natural way, without any antibiotics, hormones or anything artificial whatsoever. The meat is from animals that are fed a 100% vegetarian feed and are Humanely Raised.<br /> <br /> Because everything that Greenfield does is natural, their ads should be, too. In a :60 spot, Farmvertising, Greenfield Natural Meat Co. carved the world’s first sustainable billboard onto a 70-acre hay field in Manitoba – the largest billboard that’s ever been created.<br /> <br /> Greenfield wants consumers to know that they treat their animals with care and not antibiotics, aiming to remind consumers that they do things differently.<br /> <br /> They also produced a series of ads on fully recycled materials and other sustainable ideas. They even bought carbon offset credits to eliminate the effects of the drones and helicopter needed to shoot the video and TVC. The work, which was produced in-house at Havas Canada, will run on social and digital channels, and include OOH components. The spot will begin running in Canada in April and run in the U.S. in mid-May with a heavy push in Florida and Chicago.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Havas, Canada<br /> Music/Song: "All Around Me" by Brock Tyler<br /> <br /> <center> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script>></center> <center> <span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4216339606674557457/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/05/havas-canada-creates-farmvertising-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4216339606674557457'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4216339606674557457'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/05/havas-canada-creates-farmvertising-for.html' title='Havas Canada Creates Farmvertising for Greenfield Natural Meat Co.'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6w9FuP9oTHvY0Rb7wCANcA2vVbABBV3ePVSQciZA2KBU6GQNXSqYtXxgGXfB8NkTqTLqr8VJ8a-IOTGZpjlvXM1dvDQXALR_JAXFLGj2eT8kF4PwsfeoM_hWm2ZHO7dSPBsqOwZzMfYeQ/s72-c/Greenfields+natural+meats.JPG" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8139275069605945233</id><published>2017-05-20T05:15:00.001-07:00</published><updated>2017-08-07T09:22:18.641-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><title type='text'>VIA Rail Canada is launching the newest phase of its “Why don’t you take the train?” Campaign</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxXb6ZXe1HIXeoK7FSQT5RfaX7AXvhUtodm79NnnR3HUKpkg0EUycliNmNh6XhAUe4myDOcg0bqPnStlEuFiIfRkzNcn524B-D0LDhrcsTXQ5E3gdJvWy6Z7b7MIaTL_8C6R0GnR4f3Iq_/s1600/stuck+in+a+car+with+the+these+people.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxXb6ZXe1HIXeoK7FSQT5RfaX7AXvhUtodm79NnnR3HUKpkg0EUycliNmNh6XhAUe4myDOcg0bqPnStlEuFiIfRkzNcn524B-D0LDhrcsTXQ5E3gdJvWy6Z7b7MIaTL_8C6R0GnR4f3Iq_/s640/stuck+in+a+car+with+the+these+people.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/QRKmZwQgm-w?rel=0" width="730"></iframe><br /> <br /> In anticipation of the summer season, VIA Rail Canada (VIA Rail) is launching the newest phase of its “Why don’t you take the train?” platform. Designed by Cossette, the creative pieces encourage consumers to question their transportation habits and take a vacation from their car this summer in order to avoid traffic jams and stress by choosing a smarter, simpler, and greener way to travel.<br /> <br /> The campaign includes three 15-second pre-roll videos, billboards on highways and in urban centres, Web banners, and social media videos.<br /> <br /> “To stay relevant during this time of the year, we developed contextual messages featuring summer habits and situations, inspiring people to continue questioning their transportation habits,” explained Gilles Legault, Creative Director at Cossette. <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/aPeuwjBnc20?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/bY3_uNs5h_I?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/vmyLYd_ct48?rel=0" width="730"></iframe><br /> <br /> As for the 11 videos developed for social media, they adopt a funny, lighthearted tone. Four of them target business travellers, who remain a major part of VIA Rail’s clientele over the summer, while the other videos are directed at the general public. They will be online all season long.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Advertiser: VIA Rail Canada<br /> Agency: Cossette<br /> Media agency: Touché!<br /> Digital agency: Tink <br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8139275069605945233/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/05/via-rail-canada-is-launching-newest.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8139275069605945233'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8139275069605945233'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/05/via-rail-canada-is-launching-newest.html' title='VIA Rail Canada is launching the newest phase of its “Why don’t you take the train?” Campaign'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxXb6ZXe1HIXeoK7FSQT5RfaX7AXvhUtodm79NnnR3HUKpkg0EUycliNmNh6XhAUe4myDOcg0bqPnStlEuFiIfRkzNcn524B-D0LDhrcsTXQ5E3gdJvWy6Z7b7MIaTL_8C6R0GnR4f3Iq_/s72-c/stuck+in+a+car+with+the+these+people.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6572593943924219501</id><published>2017-05-03T14:39:00.001-07:00</published><updated>2017-08-07T09:37:00.332-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Stubborn Farmer: Yum. Brussels sprouts, soil-covered worms and raw crickets</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2y2mRX7UjqjA1zasfE0C6Bhaxej_QV9k9H5vS6hIeTriGMmAIrscbT78Kd4hJibocV7i_GH5T8tS9Ily1M8XlhZZ1aJsf491_8rf0ylqhLFoSRqnUrH9-j0ZIRbl5UVSGSG37ZbrapYEM/s1600/stubborn+farmer+chicken.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2y2mRX7UjqjA1zasfE0C6Bhaxej_QV9k9H5vS6hIeTriGMmAIrscbT78Kd4hJibocV7i_GH5T8tS9Ily1M8XlhZZ1aJsf491_8rf0ylqhLFoSRqnUrH9-j0ZIRbl5UVSGSG37ZbrapYEM/s640/stubborn+farmer+chicken.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/cRhJ-z9GLPo?rel=0" width="730"></iframe><br /> <br /> A campaign for food box delivery service Stubborn Farmer is putting a humorous twist on popular social-media recipe videos. The Beaverton, Ontario-based farm, which services key Toronto neighbourhoods and Durham regions, produces a crop of more than 30 vegetables and raises cows, chickens, pigs and sheep.<br /> <br /> Rather than showcase what goes into the boxes, three spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer vegetable and meat deliveries.<br /> <br /> Each of the spots – “Cows,” “Chickens” and “Pigs” – shows an empty bowl being filled with fresh and wholesome looking greens, such as pesticide-free grass, organic clover and alfalfa blossoms, plus a few off-kilter ingredients, such as worms. Everything is then arranged into an artful salad.<br /> <br /> It is then revealed that the finished product is not for human consumption, but is actually animal feed, and the tagline appears: <br /> “Our cows eat healthy so you can eat healthy.” <br /> “If this is how healthy our pigs eat, imagine how healthy you’ll eat.”<br /> “We care as much about what our chickens eat, as you eat.” <br /> <br /> “At the Stubborn Farmer, the animals are raised and treated ethically, and are fed real food that is almost always grown by the farmer himself, or in the case of the cows, the pasture that they graze on,” says Jane Murray, Executive Creative Director, Rain43. “Because of this, we could film the animals just being themselves on the farm - no sets, no cleaning up for the camera, no hiding anything. By showing how well the animals eat, we let potential customers know that ultimately, they will eat well too.”<br /> <br /> Produced by Rain43’s in-house content department, the spots will appear as Facebook and Instagram posts geo-targeted at health-conscious customers living in Toronto and the Greater Toronto Area.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/1z-Qbd1mtYA?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/-58Ln2QkOMg?rel=0" width="730"></iframe><br /> <br /> “People are very engaged with food on social media,” says Rain43 copywriter Megha Kumar. “They love looking at recipe videos, liking them, and sharing them. So, we thought we’d tap into the popularity of this format by turning it on its head.”<br /> <br /> Rain43 has been working with the Stubborn Farmer since 2010, developing their brand, managing their website and assisting on events and customer outreach. <br /> <br /> “From the beginning, Rain43 has been outstanding in their encouragement of our farming venture and our success,” says Stubborn Farmer founder Dave Glass. “They truly understand our vision and have developed and supported us every step of the way.”<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Conceived, produced and edited in-house at Rain43<br /> Spot Titles: Cows, Chickens, Pigs<br /> Client: Stubborn Farmer<br /> Agency: Rain43<br /> Executive Creative Directors: Jane Murray, Dave Stubbs, Duncan Porter<br /> Director/DOP/Senior Art Director: Ian Taylor <br /> Copywriter: Megha Kumar<br /> Editor/Designer: Hilary Mason<br /> Producer: Christine Harron, Agnes Fekete<br /> Account Supervisor: Paisley McNair<br /> Account Executive: Jackie Sands<br /> Planner: Liam Brown<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8pOm-UFKHopQaLe-i-ZGG9iFCN4ziJtfviN8ByXtXjLBRPnSbVKIRf1JkUzqHVobP9Utd4dBD_bL06l9Jq0gcnxzPyWK2sOg3QYsLtVxwxfjjTu9A_321JFBnRkcpE4WGS9xerG-I-woy/s1600/chicken-endtag.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8pOm-UFKHopQaLe-i-ZGG9iFCN4ziJtfviN8ByXtXjLBRPnSbVKIRf1JkUzqHVobP9Utd4dBD_bL06l9Jq0gcnxzPyWK2sOg3QYsLtVxwxfjjTu9A_321JFBnRkcpE4WGS9xerG-I-woy/s640/chicken-endtag.jpg" width="640" /></a></div><br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6572593943924219501/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/05/stubborn-farmer-yum-brussels-sprouts.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6572593943924219501'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6572593943924219501'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/05/stubborn-farmer-yum-brussels-sprouts.html' title='Stubborn Farmer: Yum. Brussels sprouts, soil-covered worms and raw crickets'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2y2mRX7UjqjA1zasfE0C6Bhaxej_QV9k9H5vS6hIeTriGMmAIrscbT78Kd4hJibocV7i_GH5T8tS9Ily1M8XlhZZ1aJsf491_8rf0ylqhLFoSRqnUrH9-j0ZIRbl5UVSGSG37ZbrapYEM/s72-c/stubborn+farmer+chicken.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-820133424090661591</id><published>2017-04-30T06:28:00.000-07:00</published><updated>2017-08-07T09:42:58.500-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><title type='text'>Roots Canada: Celebrating 150 Years of Canadians Being Nice</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCGFyRCS21LGGAQgOQXNek-Ji3RDIsumP2eMbGrSIEoO9aM91Hu2p691bHrOmyeZ-BwVHmycxyC39rMDbHaWW6sj0ZEoygdSosCx-M8ckteDvuG98D9jY7rEPTOg0WH1drPRi-w81WNiCI/s1600/ROOTS_The-Garden_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCGFyRCS21LGGAQgOQXNek-Ji3RDIsumP2eMbGrSIEoO9aM91Hu2p691bHrOmyeZ-BwVHmycxyC39rMDbHaWW6sj0ZEoygdSosCx-M8ckteDvuG98D9jY7rEPTOg0WH1drPRi-w81WNiCI/s640/ROOTS_The-Garden_1.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/gFW8bCnQgxQ?rel=0" width="730"></iframe><br /> <br /> In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction with an online video narrated by Canadian actress Kim Cattrall, Roots is turning “nice” on its head by celebrating key moments and people that have helped to define our nation and what it can mean to Be Nice while raising funds for WE’s Indigenous Youth Empowerment Programming. WE is an organization that brings people together and gives them the tools to change the world. <br /> <br /> Nice is overcoming obstacles and helping to find solutions to problems at home and abroad. From Canada’s first gay marriage; to Terry Fox’s Marathon of Hope; to Gander, Newfoundland’s response to 9/11; and the welcoming of Syrian refugees, “nice” is quintessentially Canadian. Nice comes from strength. Nice takes guts. Nice is standing your ground when you’re right, acknowledging when you’re wrong and apologizing for your mistakes. Nice is celebrating your accomplishments and how you approach others. Canadians can view the video at www.roots.com/nice. <br /> <br /> "'NICE' acknowledges 150 years of extraordinary Canadian historical events that challenged the status quo and brought change nationally and globally. We continue to redefine the word 'NICE' as an active verb," says Cattrall.<br /> <br /> From now until the big day on July 1, 2017, the Roots Be Nice campaign will host a series of public-facing events online and in-store that will celebrate the very best of our home and native land. The nice™ Fundraising Program, the Roots Search for Canada’s Nicest Person, the cross-Canada Roots Pop-Up Shop and the nice™ Roots Artspace will all encourage Canadians to Be Nice in different ways. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy9nYEYfswim1GuG2X6F-Eb78S6g0cCDDnBLxT2gAvcQ8YdLheAfqQUSq1Soao3AxgCnW4B8aHKCzUJPcasrzj2QjSUMvAfWyL4xopUkwengtU-LswLsWcfCuDtrqnGSQu-oJhyphenhyphenpQHu2U_/s1600/ROOTS_The-Garden_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy9nYEYfswim1GuG2X6F-Eb78S6g0cCDDnBLxT2gAvcQ8YdLheAfqQUSq1Soao3AxgCnW4B8aHKCzUJPcasrzj2QjSUMvAfWyL4xopUkwengtU-LswLsWcfCuDtrqnGSQu-oJhyphenhyphenpQHu2U_/s640/ROOTS_The-Garden_2.jpg" width="640" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzSd2eR6RoXhqT_PnjYIf3LDE1Bmc8ylaaMuFSF7dlF709VjMqwYtFUVINMEpQeEPe1HlpPFr2Id6JjZnGcag6Q_DoWu8_bSjNXu3ybiJM_umueiWG4vRPjgLzCgDbkGYpKGSWVENAGGyZ/s1600/ROOTS_The-Garden_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzSd2eR6RoXhqT_PnjYIf3LDE1Bmc8ylaaMuFSF7dlF709VjMqwYtFUVINMEpQeEPe1HlpPFr2Id6JjZnGcag6Q_DoWu8_bSjNXu3ybiJM_umueiWG4vRPjgLzCgDbkGYpKGSWVENAGGyZ/s640/ROOTS_The-Garden_3.jpg" width="640" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4fRzOhrSGk5AUEF4ovhgre_yBU5AcOB7dKM3ZW618SOQNb_-2eYBCaScnJTRDyj2H0t07bXQfhEgCH-L7tG7qchGfAuBoQYXxeDp04Xr51WBsDe_CT3a-5KrRVJar3rWI7ftRLncyE5-z/s1600/ROOTS_The-Garden_6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4fRzOhrSGk5AUEF4ovhgre_yBU5AcOB7dKM3ZW618SOQNb_-2eYBCaScnJTRDyj2H0t07bXQfhEgCH-L7tG7qchGfAuBoQYXxeDp04Xr51WBsDe_CT3a-5KrRVJar3rWI7ftRLncyE5-z/s640/ROOTS_The-Garden_6.jpg" width="640" /></a></div><br /> “Roots has always been inspired by Canada,” says James Connell, VP Ecommerce and Marketing, Roots Canada. “What better way to celebrate 150 years of this wonderful country than to celebrate its people? We hope Canadians will share their inspirational stories, wear and share a nice™ button to raise funds for a great cause, enjoy great Canadian art that is part of our shared cultural heritage and be motivated to Be Nice to create an even nicer Canada for the next 150 years and beyond.”<br /> <br /> The niceTM campaign was conceived by Toronto-based creative agency The Garden, who also created the 60-second campaign video in partnership with Roots’ talented internal creative team. The two collaborated over several months to create the 60-second campaign video, uncovering visuals that reflect the meaning of “nice” for Canadians of all generations. Alongside images of Canadian icons such as Terry Fox, the video also features key figures such as Willie O’Ree, a New Brunswick native who became the NHL’s first black player in 1958, and The Honourable Roméo Dallaire, a Canadian general famed for his humanitarian work in Rwanda in the early 1990s. <br /> <br /> “As Canadians, we often identify ourselves by the things that we’re not,” says The Garden co-founder Shane Ogilvie. “We wanted to create something that celebrated some of the people and moments that have helped to define who we actually are as a nation.”<br /> <br /> The Garden also conceived the Roots Search for Canada’s Nicest Person as well as the niceTM Fundraising Program which was brought to life in collaboration with digital and marketing agency Arcane who handled all social strategy and deployment as well as the Roots’ in-house creative department who also executed many additional aspects of the campaign, including online, in-store signage and out-of-home marketing materials.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Agency: The Garden<br /> Client: Roots Canada<br /> Creative Director: Shane Ogilvie<br /> Design Director: Omar Morson<br /> Art Director: Rosalinda Graziano<br /> Writer: Erin Beaupre<br /> Project Cultivator: Jessica Lax<br /> Strategist: Shari Walczak<br /> Strategist: Zoe Sparrow<br /> Executive Producer: Melanie Lambertsen<br /> Producer: Renee Desousa<br /> Editing: Brett Erina, Saints Editorial<br /> Audio: Chris Tait, Pirate Group<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/820133424090661591/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/04/roots-canada-celebrating-150-years-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/820133424090661591'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/820133424090661591'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/04/roots-canada-celebrating-150-years-of.html' title='Roots Canada: Celebrating 150 Years of Canadians Being Nice'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCGFyRCS21LGGAQgOQXNek-Ji3RDIsumP2eMbGrSIEoO9aM91Hu2p691bHrOmyeZ-BwVHmycxyC39rMDbHaWW6sj0ZEoygdSosCx-M8ckteDvuG98D9jY7rEPTOg0WH1drPRi-w81WNiCI/s72-c/ROOTS_The-Garden_1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2314206253149409434</id><published>2017-04-14T07:39:00.003-07:00</published><updated>2017-08-09T05:46:06.095-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><title type='text'>Banff Centre for Arts and Creativity: Things You Can't UnThink </title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL0aNovSrnIDxwxH0DO7mnYuMPPh5Y3Ya5661AdKOTR0CAXft_kHkESgvIT1GeedLe_s6wS_99W2IX3Tao9hhkiZOe8Q2UP2XXHBZzhOo0tMlA3BpaPhdcAIE5qeLntlxuK4xTmUE1xQ97/s1600/Banff_Piano_01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL0aNovSrnIDxwxH0DO7mnYuMPPh5Y3Ya5661AdKOTR0CAXft_kHkESgvIT1GeedLe_s6wS_99W2IX3Tao9hhkiZOe8Q2UP2XXHBZzhOo0tMlA3BpaPhdcAIE5qeLntlxuK4xTmUE1xQ97/s640/Banff_Piano_01.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/pgq9ZgdaslE?rel=0" width="730"></iframe><br /> <br /> This is not your typical campaign. It’s an artist-driven platform that partners award-winning Mexican director Rodrigo Garcia Saiz, and Albertan conceptual photographer Justin Poulsen. <br /> <br /> The inspiration is from a contemporary art exhibition of the same title, curated by Banff Centre’s Walter Phillips Gallery curator, Peta Rake. The campaign aims to illicit a range of emotions (intrigue, amazement, curiosity, magic…) and articulates experiences are so perception-changing that one cannot unthink them.<br /> <br /> <i>PRESS:</i> Banff Centre for Arts and Creativity, the renowned postsecondary arts training institution in Alberta, Canada, has launched its first consumer focused creative campaign since unveiling a new brand identity and strategic plan in 2016. Titled Things You Can’t Unthink, the artist-driven platform articulates the unique experience of artists as part of Banff Centre’s immersive training programs. The experiences are so perception-changing that one cannot unthink them.<br /> <br /> “Banff Centre programs offer unparalleled learning opportunities where artists are given the opportunity expand their practice and create work under the guidance of world class faculty. Like all artistic expression, these works alter perspectives, provoke conversations, and provide experiences that people remember forever,” says Banff Centre for Arts and Creativity President and CEO, Janice Price. “Just like Banff Centre, the Things You Can’t Unthink campaign is a bit groundbreaking and always curious. It stays with you.”<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDRlSSA7dwfYPEUEOeZSqxNLrwM3Cqqrp1clCPcBFjqR5orrwcDqkZjg8CHFdxCv_djMrxh3xpCF2tL71KfdL5VHp8kAFJ-8BKUjic_f3NRJpmZqKB303aKlY9XPjUqyokrxvd6EP4ytAx/s1600/1_BANFF_HEADPHONES.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDRlSSA7dwfYPEUEOeZSqxNLrwM3Cqqrp1clCPcBFjqR5orrwcDqkZjg8CHFdxCv_djMrxh3xpCF2tL71KfdL5VHp8kAFJ-8BKUjic_f3NRJpmZqKB303aKlY9XPjUqyokrxvd6EP4ytAx/s640/1_BANFF_HEADPHONES.jpg" width="578" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjWMRzEZsHKRrCVJdX28Xaz1ShPfi3r1WlFtPa2vD9ZFxgXsy0onB-CMxcOVQVRcZwvQlo2Xk6RphVJjwc85LN5pbbSBej-TnoXFZxjriw8_VTHZWFXoZPM4arCdy8iPk6Bn1QerEtgcb_/s1600/2_BANFF_PAINT_TUBE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjWMRzEZsHKRrCVJdX28Xaz1ShPfi3r1WlFtPa2vD9ZFxgXsy0onB-CMxcOVQVRcZwvQlo2Xk6RphVJjwc85LN5pbbSBej-TnoXFZxjriw8_VTHZWFXoZPM4arCdy8iPk6Bn1QerEtgcb_/s640/2_BANFF_PAINT_TUBE.jpg" width="578" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB3CcZR03_KKHcqGURvsMs3P3JXFTrJ6ZF5SDnA08X6pFcLtmPr-FE7jUTNhjy4Vm6lbYbzqaAbeqcb3oXFq2eCQOvwIatGzQ3BaFRh8Dz8Ol3gkZcf_mNSHz8cKpu2T2l17590UOgC6dP/s1600/3_BANFF_CONCH.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB3CcZR03_KKHcqGURvsMs3P3JXFTrJ6ZF5SDnA08X6pFcLtmPr-FE7jUTNhjy4Vm6lbYbzqaAbeqcb3oXFq2eCQOvwIatGzQ3BaFRh8Dz8Ol3gkZcf_mNSHz8cKpu2T2l17590UOgC6dP/s640/3_BANFF_CONCH.jpg" width="578" /></a></div><br /> Developed in partnership with creative agency Cossette, Award-winning Mexican director Rodrigo Garcia Saiz, and Albertan conceptual photographer Justin Poulsen, Things You Can’t Unthink uses artist content to create a surreal world of fascinating moments through video, print, and digital executions. The campaign title is born out of a contemporary art exhibition of the same title, curated by Banff Centre’s Walter Phillips Gallery curator, Peta Rake.<br /> The campaign consists of one launch film and three print pieces, which aim to illicit a range of emotions from intrigue to amazement, to replicate the unforgettable experience Banff Centre offers. <br /> <br /> “Banff Centre’s artist-driven experience is what gave birth to the Things You Can’t Unthink platform. Regardless of whether the work makes you feel love, intrigue, curiosity, or magic, you’ll experience something you can’t unthink. That is the beauty of this execution,” says Jason Chaney, Chief Strategy Officer at Cossette. <br /> <br /> “Things You Can’t Unthink is an articulation of what Banff Centre stands for and accomplishes year round through its programs,” adds Carlos Moreno, Chief Creative Officer at Cossette. <br /> <br /> The spot will run for four weeks on TV and in cinema. Print and out-of-home ads will be in the marketplace into May. <br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Cossette, Canada<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2314206253149409434/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/04/banff-centre-for-arts-and-creativity.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2314206253149409434'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2314206253149409434'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/04/banff-centre-for-arts-and-creativity.html' title='Banff Centre for Arts and Creativity: Things You Can't UnThink '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL0aNovSrnIDxwxH0DO7mnYuMPPh5Y3Ya5661AdKOTR0CAXft_kHkESgvIT1GeedLe_s6wS_99W2IX3Tao9hhkiZOe8Q2UP2XXHBZzhOo0tMlA3BpaPhdcAIE5qeLntlxuK4xTmUE1xQ97/s72-c/Banff_Piano_01.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7532665270553358931</id><published>2017-04-12T16:15:00.000-07:00</published><updated>2017-08-09T05:10:47.322-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Mia & Morton, Dairy Farmers of Canada Charming New Film: A Story of Canadian Cheese</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicHJ-PYaGUnHGGKNJIwUd0O6FRJrldauq9a4KUHlHOFVc_h5YtX3EL9gbs_e7ZD0JeUd5uxR7npnroHqZUNVqSBJyoYleUgpKt2oFdY0EmMyJ54xNGnRdMHVgSt2Ho5kD2IvaOBHaY85Jn/s1600/Dairy+Farmers+Mia+and+Mortin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicHJ-PYaGUnHGGKNJIwUd0O6FRJrldauq9a4KUHlHOFVc_h5YtX3EL9gbs_e7ZD0JeUd5uxR7npnroHqZUNVqSBJyoYleUgpKt2oFdY0EmMyJ54xNGnRdMHVgSt2Ho5kD2IvaOBHaY85Jn/s640/Dairy+Farmers+Mia+and+Mortin.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/aas70lfybEQ?rel=0" width="730"></iframe><br /> <br /> Dairy Farmers of Canada (DFC) has launched a new campaign to help elevate the quality perception of Canadian cheese and give it social cachet amongst a new millennial target. <br /> <br /> With new trade laws soon making imported cheese more accessible to the Canadian consumer, DFC has crafted a narrative that establishes Canadian cheese as a global competitor and an indulgence worth exploring. With the millennial target in mind, the campaign suggests that what separates Canadian cheese from imported European cheese, is the creativity of Canadian cheese makers.<br /> <br /> “Canadian cheeses are recognized for their quality and flavour around the world,” says Sébastian Bergeron, assistant director, Marketing, DFC. “The integrated campaign looks at how Canadian cheeses are crafted and enjoyed through the lens of creativity, from the Canadian cheese makers who make new cheeses that represent where they’re from and what they love, to the consumers who cook for their loved ones and friends.”<br /> <br /> To bring this message to life, the integrated campaign by DDB Canada features Mia &amp; Morton, a short, animated film that chronicles the journey of a young, Canadian cheese-maker as she learns the craft and begins to express herself differently from her traditional father. <br /> <br /> “Rather than tread the well-worn traditionally crafted, artisanal quality story typical in cheese advertising, we share a new story for Canadian cheese,” says Paul Wallace, executive creative director, DDB Canada Toronto. “Inspired by a mosaic of traditions, peoples and tastes, Canadian cheese-makers are unburdened by tradition and unbound by rules, leaving them free to craft new, creative cheeses in any manner their heart desires.”<br /> <br /> The film appears on YouTube and through targeted Facebook advertisements, with 15 and six-second preroll cutdowns, each driving to https://www.canadiancheese.ca. Designed and developed by Tribal Worldwide, the new site shines a spotlight on some creative Canadian cheese makers and introduces a handy pairing tool for creative serving ideas. Out-of-home advertisements and social media extensions also feature unique pairings perfect for Canadian cheese.<br /> <br /> To bring the campaign to life at retail, TracyLocke invites shoppers to experience the creativity of Canadian cheese for themselves, and to be inspired by it. To initiate trial and purchase, the program features in-store campaigns at retailers across Canada, highlighting delicious cheeses to serve for the upcoming holidays. A detailed and descriptive brochure instructs shoppers on how to create their own perfect cheese boards, and suggests pairings from the traditional to the bold and unexpected. Finally, in-store cheese samplings allow shoppers to experience Canadian cheese first-hand.<br /> <br /> A Cheese of the Month Club program by DDB PR rounds out the campaign over the course of 2017, by inviting tastemakers and influencers to taste the creativity of Canadian cheeses and suggest pairings that their followers can explore.<br /> <br /> The campaign launched on April 10, 2017 and runs until mid-June, with a second flight planned for fall 2017. Initiative is responsible for the media planning and buying.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Project: Dairy Farmers of Canada "Mia &amp; Morton"<br /> Client: Dairy Farmers of Canada<br /> <br /> Agency: DDB Canada, Toronto<br /> Chief Creative Officer: Cosmo Campbell<br /> Executive Creative Director: Paul Wallace<br /> Copywriter: Evan Wallis<br /> Art Director: Dean Hamann<br /> Agency Producers: Julia Morris, Tracy Haapamaki<br /> Group Account Director: Jenni Cowdy<br /> Account Director: Heather Moffat<br /> Account Executive: Cassia Napier<br /> Director of Strategy: Brett McDonald<br /> Lead Designer: Duncan Collis<br /> Tech Director: Justin MacLeod<br /> UX: Jordan Kentris<br /> Developer: Tyson Yau<br /> <br /> Production Company: Gentleman Scholar<br /> Directors: William Campbell &amp; Will Johnson <br /> Executive Producer: Jo Arghiris <br /> Head of Production: Rachel Kaminek<br /> Senior Producer: Tyler Locke<br /> Art Director: Paul Kim<br /> CG Supervisor: Tim Hayward<br /> Storyboard: Brian Deloach<br /> Design: Paul Kim, Hana Yean<br /> Additional Design: George Fuentes, James Levy<br /> Character Modeling: Hannah Josepher<br /> Modeling: Mike Ko, Robin Kim, Mike Dupree, Paul Kim<br /> Texture: Mike Ko, Michael Rogers, Paul Kim<br /> 3D Generalists: Juan Carlos Cuadra, Jacques Clement, Gaby Gorostieta, Ryan Kaplan<br /> Character Animation: James Lane, Kevin Phelps, Evan Mayfield<br /> Rigging: Lee Wolland, Tim Hayward<br /> Hair/Fur: Adnan Hussain<br /> Cloth Simulation: Tim Hayward<br /> Lighting: Hao Cui, Chris Fung, Robin Kim<br /> Compositing: Lavoy, Kevin Njoo<br /> 2D Animation: Lauren Tom<br /> <br /> Audio House: Grayson Matthews<br /> Music Supervision: Supergroup<br /> Musical Artist: Rose Cousins<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7532665270553358931/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/04/mia-morton-dairy-farmers-of-canada.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7532665270553358931'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7532665270553358931'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/04/mia-morton-dairy-farmers-of-canada.html' title='Mia & Morton, Dairy Farmers of Canada Charming New Film: A Story of Canadian Cheese'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicHJ-PYaGUnHGGKNJIwUd0O6FRJrldauq9a4KUHlHOFVc_h5YtX3EL9gbs_e7ZD0JeUd5uxR7npnroHqZUNVqSBJyoYleUgpKt2oFdY0EmMyJ54xNGnRdMHVgSt2Ho5kD2IvaOBHaY85Jn/s72-c/Dairy+Farmers+Mia+and+Mortin.jpg" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6031028732501411506</id><published>2017-04-10T16:46:00.001-07:00</published><updated>2017-08-09T05:11:28.500-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>'SickKids VS MomStrong' highlights the fierce inner strength of mothers in anticipation of Mother’s Day</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQa58EStEHajkUz_02EjfuwGet1EaVgEWsxNybmxnOY6k-tdV3rrcWZFylzWj5UZnGQnlpvu0PZKq04eDaeBhT9jbRSdR-h9OX6MlEFBcHo5-RLQEF3-bhwGikhaI__WWoTNau0ZxzdGx5/s1600/SickKids+Vs+Momstrong.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQa58EStEHajkUz_02EjfuwGet1EaVgEWsxNybmxnOY6k-tdV3rrcWZFylzWj5UZnGQnlpvu0PZKq04eDaeBhT9jbRSdR-h9OX6MlEFBcHo5-RLQEF3-bhwGikhaI__WWoTNau0ZxzdGx5/s640/SickKids+Vs+Momstrong.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/HvNF0yFUcx0?rel=0" width="730"></iframe><br /> <br /> Cossette's latest installment in the SickKids VS platform, SickKids VS: MomStrong. <br /> <br /> In anticipation of Mother’s Day the spot illustrates the fierce inner strength of mothers of SickKids patients. It features heart wrenching moments SickKids mothers often have in private, so they can keep their brave face on in front of their children.<br /> <br /> The inspiration for this spot is that mothers are often the pillars of strength for their children but of course, they’re also human. This is especially true for SickKids mothers. Five real mothers of SickKids patients are featured in the video and all of the scenarios illustrated are based on experiences with SickKids mothers.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Cossette<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6031028732501411506/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/04/sickkids-vs-momstrong-highlights-fierce.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6031028732501411506'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6031028732501411506'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/04/sickkids-vs-momstrong-highlights-fierce.html' title=''SickKids VS MomStrong' highlights the fierce inner strength of mothers in anticipation of Mother’s Day'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQa58EStEHajkUz_02EjfuwGet1EaVgEWsxNybmxnOY6k-tdV3rrcWZFylzWj5UZnGQnlpvu0PZKq04eDaeBhT9jbRSdR-h9OX6MlEFBcHo5-RLQEF3-bhwGikhaI__WWoTNau0ZxzdGx5/s72-c/SickKids+Vs+Momstrong.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-535320823754830219</id><published>2017-04-06T17:15:00.001-07:00</published><updated>2017-08-09T05:24:02.242-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Financial Industry"/><title type='text'>Latest Commercial for Interac "Life in Beeps"</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJTD1_qui4wztSGIDVqaUbWeGTxH8uywZHQJcY1sriH5PaIZgtIOvnZrYHMeAQcj9hUVbOhT_IzSEJwroru-TVHkxcgKcNfQ3l6a-tmQ-c0bELLdjeLTBCDUxVPoruMa8kooQHVlnBBybp/s1600/Interac+Life+In+Beeps.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJTD1_qui4wztSGIDVqaUbWeGTxH8uywZHQJcY1sriH5PaIZgtIOvnZrYHMeAQcj9hUVbOhT_IzSEJwroru-TVHkxcgKcNfQ3l6a-tmQ-c0bELLdjeLTBCDUxVPoruMa8kooQHVlnBBybp/s640/Interac+Life+In+Beeps.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/Wbq7BllfPwQ?rel=0" width="730"></iframe><br /> <br /> Life moves fast and it's full of beeps as we hear in the latest ad for Interac entitled "Life in Beeps".<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Advertising Agency: Zulu Alpha Kilo, Toronto, Canada<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/535320823754830219/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/04/latest-commercial-for-interac-life-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/535320823754830219'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/535320823754830219'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/04/latest-commercial-for-interac-life-in.html' title='Latest Commercial for Interac "Life in Beeps"'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJTD1_qui4wztSGIDVqaUbWeGTxH8uywZHQJcY1sriH5PaIZgtIOvnZrYHMeAQcj9hUVbOhT_IzSEJwroru-TVHkxcgKcNfQ3l6a-tmQ-c0bELLdjeLTBCDUxVPoruMa8kooQHVlnBBybp/s72-c/Interac+Life+In+Beeps.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5810533292487557045</id><published>2017-04-03T11:51:00.001-07:00</published><updated>2017-08-09T05:32:23.517-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><title type='text'>Harlequin Sends Fictional Heartthrobs on Real-World Dates In Latest Ads by BBDO Toronto</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg38XEqbVIU1KfqgIBUM6TBxNiFe2tQjN0mQGD4u4EAdX0n8Vh8VL1J66A-03mdZdJUmL0WS93GaL2a8jJTXjuzuMeQJ0k_FOK6htnOMBp0Trt81WMpKPGayaZUZAe9CKplucck9wdKclGy/s1600/Harlequin_Viking1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg38XEqbVIU1KfqgIBUM6TBxNiFe2tQjN0mQGD4u4EAdX0n8Vh8VL1J66A-03mdZdJUmL0WS93GaL2a8jJTXjuzuMeQJ0k_FOK6htnOMBp0Trt81WMpKPGayaZUZAe9CKplucck9wdKclGy/s640/Harlequin_Viking1.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/T6jT07uKjto?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/8OIxBqJu5NI?rel=0" width="730"></iframe><br /> <br /> Romance novel giant Harlequin has taken two of their most sensational heroes and brought them to the women of the real world in a humorous new hidden-camera campaign encouraging women to “Make a Date with Harlequin.” <br /> <br /> The first of two videos features a larger-than-life Viking on a bowling date with a modern, everyday woman. As the obviously mismatched couple enjoy an over-the-top encounter with one another, the audience gets to enjoy the gobsmacked reactions of the unsuspecting patrons. The second video showcases a cowboy, complete with horse and lasso, on a lunch date with a familiar, relatable woman. <br /> <br /> “Harlequin is all about taking our readers on romantic escapes; we loved the idea of bringing that notion to everyday life,” said Farah Mullick, Senior Director of Marketing at Harlequin.<br /> <br /> “It was really quite nerve-racking watching from behind the curtain—you just never know how people are going to react,” said Joel Pylypiw, an Associate Creative Director at BBDO Toronto, the agency behind the work. “Luckily for us, we captured some really funny moments.” <br /> <br /> The online video campaign launched March 15 and is being supported with a targeted online buy, print ads, dedicated PR and blogger outreach as well as loyalty and event programs. <br /> <br /> Harlequin, a Toronto-based company now owned by News Corp, has entertained women with their broad range of intrigue, suspense and romance novels since 1949. To date they have sold more than 6.28 billion books. <br /> <br /> <b>CREATIVE CREDITS:</b><br /> Client: Harlequin Enterprises<br /> Creative Director, Romance Fiction: Tony Horvath<br /> Senior Director of Marketing, Series &amp; Digital Publishing: Farah Mullick<br /> Director, Romance Publicity &amp; Events: Michelle Renaud<br /> Brand Manager, Retail Marketing: Beth Witkowski<br /> <br /> Agency: BBDO Toronto<br /> SVP, Executive Creative Director: Denise Rossetto<br /> SVP, Executive Creative Director: Todd Mackie<br /> VP, ACD, Art Director: Joel Pylypiw<br /> VP, ACD, Copywriter: Chris Booth<br /> Broadcast Producer: Tracey Azzopardi<br /> Account Director: Paul Forrest<br /> Account Supervisor: Zach Kula<br /> <br /> Production Company: Circle Productions<br /> Executive Producer: Andria Minott<br /> Director: Timothy Hamilton<br /> DOP: Doug Koch<br /> Producer: Erica Parks<br /> PM: Warren Milando<br /> <br /> Post House: Saints Editorial<br /> Executive Producer: Stephanie Hickman<br /> Editor: Stephen Sora<br /> <br /> Audio House: Grayson Matthews<br /> Producer: Kelly McCluskey<br /> via:&nbsp;<span style="background-color: white; color: #c983ac; font-family: &quot;trebuchet ms&quot; , &quot;verdana&quot; , &quot;helvetica&quot; , &quot;arial&quot;; max-width: 100%; word-wrap: break-word;"><b>glossy</b></span><span style="background-color: white; color: #c983ac; font-family: &quot;trebuchet ms&quot; , &quot;verdana&quot; , &quot;helvetica&quot; , &quot;arial&quot;; font-size: 12px; max-width: 100%; word-wrap: break-word;">&nbsp;</span><span style="background-color: white; color: #c983ac; font-family: &quot;tahoma&quot;; font-size: 12px; max-width: 100%; word-wrap: break-word;">Shannon Stephaniuk</span><br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5810533292487557045/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/04/harlequin-sends-fictional-heartthrobs.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5810533292487557045'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5810533292487557045'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/04/harlequin-sends-fictional-heartthrobs.html' title='Harlequin Sends Fictional Heartthrobs on Real-World Dates In Latest Ads by BBDO Toronto'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg38XEqbVIU1KfqgIBUM6TBxNiFe2tQjN0mQGD4u4EAdX0n8Vh8VL1J66A-03mdZdJUmL0WS93GaL2a8jJTXjuzuMeQJ0k_FOK6htnOMBp0Trt81WMpKPGayaZUZAe9CKplucck9wdKclGy/s72-c/Harlequin_Viking1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5984565362074190497</id><published>2017-03-30T16:25:00.000-07:00</published><updated>2017-08-09T05:48:22.269-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="McDonald's"/><title type='text'>Cossette's Latest For McDonald's Canada: We Believe In Canadian Youth</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv06trJcW66oZOw9BPLhyphenhyphenkc4FlhTMlU1g1Vogq-yyDZW7VyCo9kTqT-GvyIR7p-sQ5LtPNqkPtJxqETQiRtRLKPFhSgHWSSY0eaNoLXMPJWR_k3yYaX2aQoe7i1auS-4EdkwkAOp7_JrUd/s1600/McDonalds+Canada+Youth.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="350" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv06trJcW66oZOw9BPLhyphenhyphenkc4FlhTMlU1g1Vogq-yyDZW7VyCo9kTqT-GvyIR7p-sQ5LtPNqkPtJxqETQiRtRLKPFhSgHWSSY0eaNoLXMPJWR_k3yYaX2aQoe7i1auS-4EdkwkAOp7_JrUd/s640/McDonalds+Canada+Youth.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/jf12vI1k0i0?rel=0" width="730"></iframe><br /> <br /> April 5 is the 7th annual National Hiring Day for McDonald’s Canada. In celebration of Canadian youth, its’ largest crew demographic, the quick service restaurant chain has launched the “We believe in Canadian Youth” campaign. <br /> <br /> Developed by creative agency Cossette, the integrated campaign features real McDonalds crew aged 15 – 24, who play an integral role in making McDonald’s the experience guests have come to know and love. <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy3VMrDYgqDF7eAEXr2KQxj57ctuEKCOzXRazOBrbHPiCF3jnGHKLw7koWI7e-UIQEHHxFFDYLfAn2kx9F_x3qrjCxgt66Imy3_CNir4S2FeSkR-yG9MVRM1D-z9Eo9RPUUAwHt_ESoTqR/s1600/Snapchat_GeoFilter+youth+V6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy3VMrDYgqDF7eAEXr2KQxj57ctuEKCOzXRazOBrbHPiCF3jnGHKLw7koWI7e-UIQEHHxFFDYLfAn2kx9F_x3qrjCxgt66Imy3_CNir4S2FeSkR-yG9MVRM1D-z9Eo9RPUUAwHt_ESoTqR/s640/Snapchat_GeoFilter+youth+V6.jpg" width="360" /></a></div><br /> Showcasing 14 McDonald’s employees, the campaign highlights each individual personality allowing Canadians to “see beyond the uniform” through TV, online video and digital activations.<br /> A 30-second TV spot and online video feature striking portraits of McDonald’s Canada crew outside of work: horseback riding, at nursing school, playing guitar, dancing and other scenarios recognizing the individuality of each youth. Against each portrait read the campaign taglines:<br /> Youth are engaged<br /> Youth are driven<br /> Youth are ambitious<br /> Youth are motivated<br /> Youth are the focused<br /> Youth are the future<br /> These are our people<br /> We Believe in Canadian Youth<br /> National Hiring Day April 5th <br /> Mini-documentaries of those youth featured in the TV spot will live on the <a href="https://www.youtube.com/watch?v=jf12vI1k0i0&amp;list=PLvG4dz6v3I4SzfIvthSvfsJGxlkYpd8Ey&amp;index=4" target="_blank">McDonald’s Canada YouTube page</a>. <br /> The campaign is supported by social media posts on Instagram, Twitter, Snapchat as well as Facebook Carousel ads. <br /> The full campaign will run across Canada for 4 weeks. <br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5984565362074190497/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/cossettes-latest-for-mcdonalds-canada.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5984565362074190497'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5984565362074190497'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/cossettes-latest-for-mcdonalds-canada.html' title='Cossette's Latest For McDonald's Canada: We Believe In Canadian Youth'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv06trJcW66oZOw9BPLhyphenhyphenkc4FlhTMlU1g1Vogq-yyDZW7VyCo9kTqT-GvyIR7p-sQ5LtPNqkPtJxqETQiRtRLKPFhSgHWSSY0eaNoLXMPJWR_k3yYaX2aQoe7i1auS-4EdkwkAOp7_JrUd/s72-c/McDonalds+Canada+Youth.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4437174586923777907</id><published>2017-03-30T16:09:00.002-07:00</published><updated>2017-08-09T05:48:51.254-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="SNICKERS"/><title type='text'>Snickers takes on Canada in new ad featuring Toronto Raptor Cory Joseph</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNYsUAkwEO__VsCmCT7T7WWTF9ZSKMCj5uF3zzH04ERKLC7G0f4dvJB-np2K4hmzVthnkb0ktip-zmq12pxYdAs2yV4lsm7rTKjiq80sNailu31krGv483II3BO9UYMUghNtJ7e7qJ7lSE/s1600/Snickers_CoryJoseph_4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNYsUAkwEO__VsCmCT7T7WWTF9ZSKMCj5uF3zzH04ERKLC7G0f4dvJB-np2K4hmzVthnkb0ktip-zmq12pxYdAs2yV4lsm7rTKjiq80sNailu31krGv483II3BO9UYMUghNtJ7e7qJ7lSE/s640/Snickers_CoryJoseph_4.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/P1JurCmfXM4?rel=0" width="730"></iframe><br /> <br /> Extending its global “You’re Not You When You’re Hungry” campaign to Canadian basketball fans, Snickers has teamed up with Toronto Raptors point-guard, Cory Joseph. <br /> <br /> Following its history of sports partnerships globally, the agreement is part of a larger partnership between Snickers and MLSE, which made Snickers the Official Chocolate of the Toronto Raptors at the beginning of the 2016 season.<br /> <br /> Snickers, a brand known for its celebrity transformations, uses Joseph to remind fans of the importance of not being hungry while watching the game with friends.<br /> <br /> The spot, created by BBDO Toronto, includes 30-second version with a :15 cut-down was developed to run during games on broadcast and online. The partnership also marks the first time an original, English speaking TVC for the brand was developed in Canada.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Snickers “Hunger Vision”<br /> Ad Agency: BBDO Toronto<br /> SVP, Executive Creative Directors: Todd Mackie, Denise Rossetto<br /> Senior Copywriter: Matt Hubbard<br /> Senior Art Director: Mike Schonberger<br /> Agency Producer: Beatrice Bodogh<br /> Account Director: Rachel Selwood<br /> Production Company: Partners Film<br /> Directors: Ben/Dave<br /> DOP: Mikhail Petrenko<br /> Executive Producer: Gigi Realini <br /> Producer: Kellyann Murphy<br /> Editing: Saints <br /> Editor: Robin Haman<br /> Transfer: Alter Ego<br /> Online Editor: Eric Perrella <br /> Music: Ricochet Audio<br /> Audio Production Manager: Mike Rosnick<br /> via:&nbsp;<span style="background-color: white; color: #c983ac; font-family: &quot;trebuchet ms&quot; , &quot;verdana&quot; , &quot;helvetica&quot; , &quot;arial&quot;; font-size: 12px;">glossy&nbsp;</span><span style="background-color: white; color: #c983ac; font-family: &quot;tahoma&quot;; font-size: 12px;">Shannon Stephaniuk</span><br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4437174586923777907/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/snickers-takes-on-canada-in-new-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4437174586923777907'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4437174586923777907'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/snickers-takes-on-canada-in-new-ad.html' title='Snickers takes on Canada in new ad featuring Toronto Raptor Cory Joseph'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNYsUAkwEO__VsCmCT7T7WWTF9ZSKMCj5uF3zzH04ERKLC7G0f4dvJB-np2K4hmzVthnkb0ktip-zmq12pxYdAs2yV4lsm7rTKjiq80sNailu31krGv483II3BO9UYMUghNtJ7e7qJ7lSE/s72-c/Snickers_CoryJoseph_4.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7893075809058857716</id><published>2017-03-25T07:57:00.005-07:00</published><updated>2017-08-09T05:51:31.369-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><title type='text'>Sandra Oh is "The Woman Who Can't Lie" - National Canadian Film Day 150 launches Campaign by Leo Burnett Toronto</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpzUI_q0WUOImSdfDRHjQ8rEJc8BuLgBCQLGTcnoR3zXYvbBNH515YLvgKp3shtPInIMlZaE2EdH_Qzb945UTdPzDG3gpUG4du_HQP-Uimsz9fRffKI7utYKifR1vWYsOwNcmgptXBFq6q/s1600/The+Woman+Who+Cant+Lie.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpzUI_q0WUOImSdfDRHjQ8rEJc8BuLgBCQLGTcnoR3zXYvbBNH515YLvgKp3shtPInIMlZaE2EdH_Qzb945UTdPzDG3gpUG4du_HQP-Uimsz9fRffKI7utYKifR1vWYsOwNcmgptXBFq6q/s640/The+Woman+Who+Cant+Lie.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/zACp7ev3xMI?rel=0" width="730"></iframe><br /> <br /> As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. <br /> <br /> To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/wxhN1pIBm-M?rel=0" width="730"></iframe><br /> <br /> The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Woman Who Can’t Lie’ was directed by Don McKellar and stars Sandra Oh. ‘The Man Who Was Always Late’ was directed by Atom Egoyan and stars Vinay Virmani. <br /> <br /> In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films. <br /> <br /> <br /> <b>CREATIVE CREDITS:</b><br /> Titles: The Woman Who Can’t Lie, The Man Who Was Always Late <br /> Client: Reel Canada (National Canadian Film Day 150)<br /> Agency: Leo Burnett Toronto<br /> CEO/CCO North America: Judy John<br /> GCD/Writer: Steve Persico<br /> GCD/Art Director: Anthony Chelvanathan<br /> Group Account Director: Richard Bernstein<br /> Executive Producer/SVP Director of Production: Franca Piacente<br /> Assistant Producer: Sabrina De Luca<br /> <br /> Production Company: Skin + Bones<br /> Executive Producer: Dan Ford<br /> Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)<br /> Director of Photography: Doug Koch<br /> Line Producer: Marie Walsh <br /> Production Manager: Peter Vanstone <br /> <br /> Editing Facility: Rooster Post Production<br /> Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)<br /> Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late) <br /> <br /> Finishing: Fort York VFX<br /> Lead Flame Artist: Andrew Rolfe<br /> <br /> Audio House: SNDWRX<br /> Audio Producer: Didier Tovel<br /> <br /> Colour: Alter Ego<br /> Colourist: Eric Whipp<br /> via:<span style="background-color: white; color: #c983ac; font-family: &quot;trebuchet ms&quot; , &quot;verdana&quot; , &quot;helvetica&quot; , &quot;arial&quot;; font-size: 22px;">glossy</span><br /> <span style="background-color: white; color: #c983ac; font-family: &quot;tahoma&quot;; font-size: 12px;">Shannon Stephaniuk</span><br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7893075809058857716/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/sandra-oh-is-woman-who-cant-lie.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7893075809058857716'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7893075809058857716'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/sandra-oh-is-woman-who-cant-lie.html' title='Sandra Oh is "The Woman Who Can't Lie" - National Canadian Film Day 150 launches Campaign by Leo Burnett Toronto'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpzUI_q0WUOImSdfDRHjQ8rEJc8BuLgBCQLGTcnoR3zXYvbBNH515YLvgKp3shtPInIMlZaE2EdH_Qzb945UTdPzDG3gpUG4du_HQP-Uimsz9fRffKI7utYKifR1vWYsOwNcmgptXBFq6q/s72-c/The+Woman+Who+Cant+Lie.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7955816724022467426</id><published>2017-03-08T12:51:00.001-08:00</published><updated>2023-11-28T06:25:29.724-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Tourism"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>JWT Puts A Spell On You In New Tourism Toronto Ad: "The Views Are Different Here"</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgHYJ2nojlHduI1SnuuYfq1y7sAGQCpm0zPVBBr-8XZuVHdjIjDIfdPwZWD8wvGvPDA8iQsCCSyLpoN69PWA5Nre2qzp3-jiWAEVMw5omZUItZ9JBdpIUojQW6Rx1wU_cYkoMnxv0jfH3P/s1600/Toronto+Streets.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgHYJ2nojlHduI1SnuuYfq1y7sAGQCpm0zPVBBr-8XZuVHdjIjDIfdPwZWD8wvGvPDA8iQsCCSyLpoN69PWA5Nre2qzp3-jiWAEVMw5omZUItZ9JBdpIUojQW6Rx1wU_cYkoMnxv0jfH3P/s640/Toronto+Streets.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/eS_tYWIoZzk?rel=0" width="730"></iframe><br /> <br /> “The views are different here” video-based campaign is designed to show international travelers both the excitement and diversity that have made Toronto Canada’s largest city and most-visited destination. The campaign captures the fact that you can see truly exciting, memorable things in Toronto, and we also see the world in a unique and inclusive way. The ad features the song “I put a spell on you” by Bethany Lee. <br /> <br /> <b>CREATIVE CREDITS:</b><br /> Advertising Agency: J. Walter Thompson, Toronto, Canada<br /> Creative Director: Ryan Spelliscy<br /> Art Directors: Cindy Habana-Navarro, Ana Segurajauregui<br /> Copywriters: Mike De Candido, Derek Silveira<br /> Planners: Dean Foerter, Victoria Radziunas<br /> Head of Production: Andrew Schulze<br /> Senior Producer: Kristen Neamtz<br /> EVP, Managing Director: Darrel Hurst<br /> Account Director: Renee Ray<br /> Account Executive: Mike Davidson<br /> Director: Michael Lawrenc<br /> Production Company: Skin and Bones<br /> Post-Production: Alter Ego<br /> Editing House: Married to Giants<br /> Music House: Apollo<br /> Media Agency: MEC<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7955816724022467426/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/jwt-puts-spell-on-you-in-new-tourism.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7955816724022467426'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7955816724022467426'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/jwt-puts-spell-on-you-in-new-tourism.html' title='JWT Puts A Spell On You In New Tourism Toronto Ad: "The Views Are Different Here"'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgHYJ2nojlHduI1SnuuYfq1y7sAGQCpm0zPVBBr-8XZuVHdjIjDIfdPwZWD8wvGvPDA8iQsCCSyLpoN69PWA5Nre2qzp3-jiWAEVMw5omZUItZ9JBdpIUojQW6Rx1wU_cYkoMnxv0jfH3P/s72-c/Toronto+Streets.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-367761037547939953</id><published>2017-03-08T11:49:00.003-08:00</published><updated>2017-08-09T05:54:45.785-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="awards"/><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><title type='text'>Canadian Show Taps Into Current Political Climate To get People To Enter Their Awards Race</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixvM9_75QbHwOGhiD-gYPSpMLPJB5MQ40IIj3UdETbnodQYGdzKELItwVqKNFDvYmQHXRtDTJwC6lgwF9NDKwtuXaG-aqVy8N-hG3Of-tWlYa3Isc0UfozpBcaUzKKz2WwKqK74uxQ9RbS/s1600/Award+Show+Protest.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixvM9_75QbHwOGhiD-gYPSpMLPJB5MQ40IIj3UdETbnodQYGdzKELItwVqKNFDvYmQHXRtDTJwC6lgwF9NDKwtuXaG-aqVy8N-hG3Of-tWlYa3Isc0UfozpBcaUzKKz2WwKqK74uxQ9RbS/s640/Award+Show+Protest.png" width="640" /></a></div><br /> As agencies around the world continue to cut award show budgets, top Canadian creative directors converged in downtown Toronto to protest.<br /> <br /> Over the past year, politics have found a way to dominate everything from our television sets to our newsfeeds and collective psyches. And while it’s safe to say we’ve all had enough of it, politics have a funny way of dominating advertising award shows too. As Canada's largest and premier creative awards show, the Marketing Awards set out to change this perception.<br /> <br /> With the help of agency Zulu Alpha Kilo, they created a timely campaign with a nod to the recent, unexpected US election results. The first ad launched with a print ad in trade publication Strategy Magazine featuring an image of the White House and the headline ‘Sometimes the entries you think have the least chance end up winning.’ The call to action: ‘Enter your long shots too' with the campaign slogan being 'Less politics. More creativity.'<br /> <br /> To promote the final call for entries, they have also released two politically inspired videos featuring top Canadian creative directors protesting agency award show budget cuts.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/fJc539TaclQ?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/_4uLiKTeYzI?rel=0" width="730"></iframe><br /> <br /> The call to entry campaign was rounded out with online banners, e-blasts and social posts that applied common political jargon to the awards show itself. Some of the slogans included "Occupy the podium", "Build that awards wall" and "Dog walkers have rights too."<br /> <br /> "From jury selection to the deliberation process, we’re doing everything in our power to keep politics out and let the best work win,” says Mary Maddever, SVP Brunico Communications, publisher of strategy, which runs the Marketing Awards. "With awards budgets being under siege, it’s important agencies know this. We also believe that in an era of data and tech-driven decision making it’s time to stand up for the power of pure creativity – it is worth celebrating in its own right."<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW0cvAPXGZ65OP-qt7Dk4E015LpAFeMQk5PcB-MOj6IBvG3OyB-Cfkbc0n40NH_-kP5ZisHslXZ-U16Cv91THR0FzVhWB3v_hEN1_sT5K2khPsgkPSBzHlSHtVZDhLuAmOYdvGAxgUBaOf/s1600/Zulu+Call+For+Entries.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW0cvAPXGZ65OP-qt7Dk4E015LpAFeMQk5PcB-MOj6IBvG3OyB-Cfkbc0n40NH_-kP5ZisHslXZ-U16Cv91THR0FzVhWB3v_hEN1_sT5K2khPsgkPSBzHlSHtVZDhLuAmOYdvGAxgUBaOf/s640/Zulu+Call+For+Entries.png" width="492" /></a></div><br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Zulu Alpha Kilo, Toronto, Canada<br /> Creative Director: Zak Mroueh<br /> Art Director: Andrea Romanelli<br /> Writer: George Ault, Jon Taylor<br /> Account Director: Laura Robinson<br /> Client (Company): Brunico Communications<br /> Clients: Mary Maddever, Kate Wilkinson, Natalya Chernova<br /> Studio Artist: Brandon Dyson, Greg Heptinstall, Ashleigh O’Brien, Andrew Martin<br /> Agency Producer: Jackie Pal, Laura Dubcovsky, Ola Stodulska<br /> Director: Zak Mroueh<br /> DOP: Jay Baker, Laura Friedmann<br /> Production Company: zulubot<br /> Developer: Thomas Schemmer, Justo Tellez, Gillian Black,<br /> Editor: Jay Baker, Michael Headford<br /> Sound: Josh Mancuso<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/367761037547939953/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/canadian-show-taps-into-current.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/367761037547939953'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/367761037547939953'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/canadian-show-taps-into-current.html' title='Canadian Show Taps Into Current Political Climate To get People To Enter Their Awards Race'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixvM9_75QbHwOGhiD-gYPSpMLPJB5MQ40IIj3UdETbnodQYGdzKELItwVqKNFDvYmQHXRtDTJwC6lgwF9NDKwtuXaG-aqVy8N-hG3Of-tWlYa3Isc0UfozpBcaUzKKz2WwKqK74uxQ9RbS/s72-c/Award+Show+Protest.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5934776434843138107</id><published>2017-03-04T03:17:00.001-08:00</published><updated>2017-08-09T05:44:18.296-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="milk"/><title type='text'>Agropur Dairy Cooperative 'Pride' Commercial </title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx37IYi4LqgxupsW46_dAp6xzBLldtyTqsLx41BYEAvXVTPH7anpmUZllXFKa4EBA7IHWjSpN7fPUMI6bpo05IAnV7Gw_xf4B4mUq_QyS-yxLFPFoaIzWkUuyz-bD_4VNiYTNgs9M3jX3P/s1600/Agropur+Pride.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="286" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx37IYi4LqgxupsW46_dAp6xzBLldtyTqsLx41BYEAvXVTPH7anpmUZllXFKa4EBA7IHWjSpN7fPUMI6bpo05IAnV7Gw_xf4B4mUq_QyS-yxLFPFoaIzWkUuyz-bD_4VNiYTNgs9M3jX3P/s640/Agropur+Pride.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/tWWyNhzWb0o?rel=0" width="730"></iframe><br /> <br /> Behind every one of our quality Canadian products, you’ll find passionate and committed dairy producers working together. Now that’s something to feel proud of.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: lg2, Montreal, Canada<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5934776434843138107/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/agropur-dairy-cooperative-pride.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5934776434843138107'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5934776434843138107'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/agropur-dairy-cooperative-pride.html' title='Agropur Dairy Cooperative 'Pride' Commercial '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx37IYi4LqgxupsW46_dAp6xzBLldtyTqsLx41BYEAvXVTPH7anpmUZllXFKa4EBA7IHWjSpN7fPUMI6bpo05IAnV7Gw_xf4B4mUq_QyS-yxLFPFoaIzWkUuyz-bD_4VNiYTNgs9M3jX3P/s72-c/Agropur+Pride.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7751752531029606889</id><published>2017-03-04T02:57:00.000-08:00</published><updated>2017-08-09T05:44:05.753-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ad industry"/><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><title type='text'>A 40K A Year Employeeship: Toronto's Zulu Alpha Kilo Hands Out Real Paid Jobs Instead of Internships </title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioyBk7XMF3HEhRsS23APdl8XWfbj1alilDADMXU43skMXmjWmFHDrjekgrcovmy1EvkyS34-ZlfBcTkTyZMKzFUFz5ejZmsDopvDovYFLKe-yy9g9Mu-hxUz-24c1_bsdWZmqEtBUTuZE1/s1600/Zulu+Employeeship.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioyBk7XMF3HEhRsS23APdl8XWfbj1alilDADMXU43skMXmjWmFHDrjekgrcovmy1EvkyS34-ZlfBcTkTyZMKzFUFz5ejZmsDopvDovYFLKe-yy9g9Mu-hxUz-24c1_bsdWZmqEtBUTuZE1/s640/Zulu+Employeeship.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/cUxh2EH5FtA?rel=0" width="730"></iframe><br /> <br /> It’s that time of year again where students and agencies begin the search for an internship match made in heaven. But is an internship program really the best for both parties?<br /> <br /> There are stories abound of interns being strung along contract after contract with low pay, no benefits and no job security. Or of agencies pouring money and resources into internship programs with not much to show in return. It’s just not always the greatest system.<br /> <br /> That’s why Zulu Alpha Kilo is launching the “$40k A Year Employeeship”, an initiative that gives any soon to be or recent graduate seeking an internship as an agency Art Director, Designer, or Copywriter, the chance to forego an internship all together. Zulu believes this new program will help attract the brightest young talent to the agency without all the ambiguities that come with an internship.<br /> <br /> “We were inundated with an overwhelming amount of intern requests this year. We decided to create real jobs instead.”says Zak Mroueh, Chief Creative Officer and Founder of Zulu Alpha Kilo. “We figured a “$40K a Year Employeeship” with a $5,000 signing bonus was one way to attract the best up and coming talent.”<br /> <br /> To apply, students or would-be interns should email employeeship@zulualphakilo.com with a link to their book and a written submission of 50 words or less explaining what their best piece of work is and why. Applications for the “$40K a Year Employeeship” program will be accepted from March 1 until March 17, 2017.<br /> <br /> The top 10 applicants will be invited to participate in a rigorous four hour paid interview involving a gauntlet of creative tasks. The two finalists who perform best will get a full-time, $40k a year permanent job with full benefits – and an on the spot $5,000 signing bonus.<br /> <br /> <b>CREDITS:</b><br /> Agency: Zulu Alpha Kilo<br /> Creative Director: Zak Mroueh<br /> Art Director: Manali Kulkarni<br /> Writer: Dylan Verwey<br /> Agency Producers: Kari Macknight Dearborn, Laura Dubcovsky, Tara Handley<br /> Studio Artists: Greg Heptinstall, Andrew Martin, Amanda Braun<br /> Account Team: Hazel de Vela<br /> Production House: zulubot<br /> Video Post Facility / Editing Company: zulubot<br /> Editor: Jay Baker, Mike Headford<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7751752531029606889/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/a-40k-year-employeeship-torontos-zulu.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7751752531029606889'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7751752531029606889'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/a-40k-year-employeeship-torontos-zulu.html' title='A 40K A Year Employeeship: Toronto's Zulu Alpha Kilo Hands Out Real Paid Jobs Instead of Internships '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioyBk7XMF3HEhRsS23APdl8XWfbj1alilDADMXU43skMXmjWmFHDrjekgrcovmy1EvkyS34-ZlfBcTkTyZMKzFUFz5ejZmsDopvDovYFLKe-yy9g9Mu-hxUz-24c1_bsdWZmqEtBUTuZE1/s72-c/Zulu+Employeeship.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3102764015904548746</id><published>2017-03-01T11:35:00.004-08:00</published><updated>2017-08-09T05:32:57.266-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><title type='text'>BCIT jumps to the top of the class with new brand identity and platform, First work from Twice</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmDXpygLFTrsapxzcXoClG2ks01yJdnTatWF_00KUCKusxxF5Wp5NDSgmtaCvAet6RLhbrObbSImEIi5o6jdXsCBlsMsLuj3VVg3hj6hJXlGH8jHb_jnBrGt16ayaZjNiCuZW0LQRVCqB/s1600/BCIT.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmDXpygLFTrsapxzcXoClG2ks01yJdnTatWF_00KUCKusxxF5Wp5NDSgmtaCvAet6RLhbrObbSImEIi5o6jdXsCBlsMsLuj3VVg3hj6hJXlGH8jHb_jnBrGt16ayaZjNiCuZW0LQRVCqB/s640/BCIT.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/xayJaGy2XA8?rel=0" width="730"></iframe><br /> <br /> The British Columbia Institute of Technology (BCIT) unveils an eye-catching new identity and brand platform designed to help elevate the school’s status as a place that best equips its students with everything they need for a complex world.<br /> <br /> The new brand platform, titled For a Complex World and developed by Twice, which itself recently rebranded from Karacters Design Group, marks the first array of work in-market since the Burnaby, BC-based school and the specialized brand consultancy came together in September 2016.<br /> <br /> “We knew we wanted a bold brand position that would break through the clutter and resonate with the next generation of graduates who are facing exponential industry growth and technological change,” says Lara Johnson, associate vice president, Marketing and Communications at BCIT. “Our flexible and creative platform had to convey the expertise that comes with 50 years of innovative teaching and learning, while also challenging the traditional, Canadian post-secondary marketing landscape.”<br /> <br /> BCIT’s new brand conviction positions the school as the best learning ground for future experts who can provide solutions in an increasingly complex world. The platform includes a vibrant new blue and yellow colour palette, new typography, a striking graphic device, as well as constructs designed for both general brand, as well as program and school-specific awareness.<br /> <br /> “The post secondary sector is incredibly competitive, it’s a very noisy category, with lots happening,” says James Bateman, creative director at Twice. “After an extended period of planning sessions, talking to students, staff, and touring state-of-the-art-facilities, we knew there was a real opportunity to define the technical institution and give technical studies the prestige they deserve.”<br /> <br /> Bateman adds: “These are dynamic, high-tech areas areas of study and they contribute massively to how our economy and the world functions. ‘BCIT for a complex world’ communicates that the institute equips graduates to meet and conquer the complex challenges we face today and will face in the future. It imparts the BCIT reason for being and elevates the brand."<br /> <br /> The new identity rolls out immediately and will appear in print, radio and online advertising, as well as online videos promoting the school.<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3102764015904548746/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/03/bcit-jumps-to-top-of-class-with-new.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3102764015904548746'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3102764015904548746'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/03/bcit-jumps-to-top-of-class-with-new.html' title='BCIT jumps to the top of the class with new brand identity and platform, First work from Twice'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmDXpygLFTrsapxzcXoClG2ks01yJdnTatWF_00KUCKusxxF5Wp5NDSgmtaCvAet6RLhbrObbSImEIi5o6jdXsCBlsMsLuj3VVg3hj6hJXlGH8jHb_jnBrGt16ayaZjNiCuZW0LQRVCqB/s72-c/BCIT.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3260266191215896699</id><published>2017-02-18T12:59:00.000-08:00</published><updated>2017-08-09T06:13:16.689-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="milk"/><title type='text'>Dairy Farmers of Canada :30 Commercial "Hockey - Who Wants A Cold One"</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1qYIV58MvU4S_4TVb-R_3pfd9MRY6uyf5YFRvl0I9yblQNlLx4hwHh7QTVrFYFkpWBmHfcPV1vOV-qLl58aMpaHvf14WasM6tWdlcHG8ge9OIH_s5CaEhZVNeXaCKj0Z8_6GGZT3O94C5/s1600/Hockey+Dairy+Farmers+of+Canada.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1qYIV58MvU4S_4TVb-R_3pfd9MRY6uyf5YFRvl0I9yblQNlLx4hwHh7QTVrFYFkpWBmHfcPV1vOV-qLl58aMpaHvf14WasM6tWdlcHG8ge9OIH_s5CaEhZVNeXaCKj0Z8_6GGZT3O94C5/s640/Hockey+Dairy+Farmers+of+Canada.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/kdOD05H7c5I?rel=0" width="730"></iframe><br /> <br /> Hockey. Outdoors. With the guys. Followed by a tall cold one at the local. It doesn’t get any better than that.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: DDB, Canada<br /> CCO: Cosmo Campbell<br /> Executive Creative Director: Paul Wallace<br /> Associate Creative Director: Craig Ferguson &amp; Allan Topol<br /> Agency Producer: Lorrie Zwer<br /> Account Team: Jacqui Faclier - VP, Client Service Director, Heather Moffat – Account Director, Cassia Napier – Account Coordinator<br /> Strategist: Brett McDonald – Director of Strategy<br /> Media Company: Initiative<br /> Production Company Soft Citizen<br /> Executive Producers: Rob Burns, Eva Preger, Link York<br /> Director: Aircastle<br /> Director of Photography: John Houtman<br /> Line Producer: Chris Scherk<br /> Post-Production Company: Rooster<br /> Editor: Paul Proulx<br /> Online Editor: Ernie Mordak<br /> Colourist: Eric Whipp – Alter Ego<br /> Audio House Eggplant Collective<br /> Audio House Producer: Adam Damelin<br /> Audio House Engineer: Nathan Handy<br /> VFX/Animation Company: Fort York<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3260266191215896699/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/02/dairy-farmers-of-canada-30-commercial.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3260266191215896699'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3260266191215896699'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/02/dairy-farmers-of-canada-30-commercial.html' title='Dairy Farmers of Canada :30 Commercial "Hockey - Who Wants A Cold One"'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1qYIV58MvU4S_4TVb-R_3pfd9MRY6uyf5YFRvl0I9yblQNlLx4hwHh7QTVrFYFkpWBmHfcPV1vOV-qLl58aMpaHvf14WasM6tWdlcHG8ge9OIH_s5CaEhZVNeXaCKj0Z8_6GGZT3O94C5/s72-c/Hockey+Dairy+Farmers+of+Canada.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9101044130759919901</id><published>2017-02-16T16:59:00.002-08:00</published><updated>2017-08-09T06:15:39.032-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Canada Games Gives Our Athletes Some Love: "Untold Story" via Will Creative</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgajOgWNQnCsm4quR1D9OOF9i2SFLTCNDfm8rlf_njpVuEXv-fDSKBg5JIF6sdPdZ9xjz_8qoOYhuwQZmmurNU_-WgR9fcXwdOU_ralpO343X0SFqB_egQNosHdvX2Jdt7oAD-Rrbt4rfE2/s1600/Will+Creative+Untold+Story+Canada.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgajOgWNQnCsm4quR1D9OOF9i2SFLTCNDfm8rlf_njpVuEXv-fDSKBg5JIF6sdPdZ9xjz_8qoOYhuwQZmmurNU_-WgR9fcXwdOU_ralpO343X0SFqB_egQNosHdvX2Jdt7oAD-Rrbt4rfE2/s640/Will+Creative+Untold+Story+Canada.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" mozallowfullscreen="" src="https://player.vimeo.com/video/202815989?title=0&amp;byline=0&amp;portrait=0" webkitallowfullscreen="" width="730"></iframe><br /> <br /> As part of Canada’s ongoing 150 celebrations, the Canada Games Council launched an emotive campaign this week for its 50th anniversary, inspired by and featuring the next generation of national, international and Olympic Champions, hoping to awaken the pride of the nation.<br /> <br /> Developed by Vancouver creative agency Will, the multimedia campaign includes video, radio, social and digital ads to drive awareness and pride for the Games across Canada, by celebrating the untold stories of athletes on the road to greatness.<br /> <br /> “In the Untold Story video, we had the opportunity to pull back the curtain on these quiet moments of preparation, dedication and hardship. It’s a journey that is both physical and emotional for these hopeful young athletes, and one they often experience alone before we all get to share in the pride of their success in world class competition,” said Creative Director Lisa Lebedovich<br /> <br /> “This campaign shines the light on the role the Canada Games play in inspiring the next generation of national, international and Olympic Champions as we approach the 2017 Canada Summer Games in Winnipeg,” said Tom Quinn, Canada Games Council Chairman. <br /> <br /> The national campaign is part of a broader program for the Canada Games Council including the 50th Anniversary Activity Challenge which promotes physical literacy in Canada’s classrooms.<br /> <br /> Will partnered with media agency 6S Marketing to win the competitive pitch in May 2016. This adds to Will’s recent sports-related wins this past year, including HSBC Canada Sevens and Freestyle Canada.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Will Creative, Vancouver, Canada<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9101044130759919901/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/02/canada-games-gives-our-athletes-some.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9101044130759919901'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9101044130759919901'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/02/canada-games-gives-our-athletes-some.html' title='Canada Games Gives Our Athletes Some Love: "Untold Story" via Will Creative'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgajOgWNQnCsm4quR1D9OOF9i2SFLTCNDfm8rlf_njpVuEXv-fDSKBg5JIF6sdPdZ9xjz_8qoOYhuwQZmmurNU_-WgR9fcXwdOU_ralpO343X0SFqB_egQNosHdvX2Jdt7oAD-Rrbt4rfE2/s72-c/Will+Creative+Untold+Story+Canada.png" height="72" width="72"/><thr:total>0</thr:total></entry></feed>