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term="axe impact"/><category term="banner ads"/><category term="beIN Sports"/><category term="blandwiches"/><category term="bubly"/><category term="butlins holidays"/><category term="bwin"/><category term="change for a dollar"/><category term="chocolate bar ad"/><category term="cinemagraphs"/><category term="civilrights.org"/><category term="cosmote"/><category term="deodorant"/><category term="detergent ad"/><category term="digitas"/><category term="dontpayfull.com"/><category term="du"/><category term="easyJet"/><category term="eir"/><category term="ekWateur"/><category term="ellen"/><category term="eva Mendes"/><category term="fantasy night"/><category term="field.io"/><category term="film ads"/><category term="foam studio"/><category term="free yourself campaign"/><category term="fundi"/><category term="galaxy s7"/><category term="genesis effect"/><category term="golf"/><category term="google+"/><category term="guitar hero"/><category term="gyro"/><category term="hardee's"/><category term="hersheys. rascal flatts"/><category term="hockey"/><category term="home furnishings"/><category term="home insurance"/><category term="honda jazz"/><category term="hummel"/><category term="iAds"/><category term="iPhone 3G"/><category term="iPhone 8 plus"/><category term="iPod Nano"/><category term="image mapping"/><category term="intu"/><category term="iris Jakarta"/><category term="isobel"/><category term="jobs"/><category term="just like you"/><category term="kelly slater"/><category term="kevin bacon"/><category term="kids!"/><category term="kleenex"/><category term="kohl's black friday"/><category term="kwiff"/><category term="laptop"/><category term="littleBits"/><category term="live action"/><category term="logitech"/><category term="lynx Excite"/><category term="made by blah"/><category term="marketing campaign"/><category term="matchmaking"/><category term="mattel"/><category term="meltin pot"/><category term="miata rf"/><category term="mixed martial arts"/><category term="much music"/><category term="nineteentwenty"/><category term="nokia N8"/><category term="norte beer"/><category term="oberlo"/><category term="office politics"/><category term="opera"/><category term="ornage"/><category term="paper-cutting"/><category term="pasdepubmerci"/><category term="podcast"/><category term="pollution"/><category term="press releases"/><category term="print adsclever ads"/><category term="professional bull riding"/><category term="quicksilver"/><category term="rebecca black friday"/><category term="recruitment campaign"/><category term="reetone"/><category term="retro ad"/><category term="rotisserie chicken sandwich"/><category term="sharpie"/><category term="siggi"/><category term="soft-drink ad"/><category term="solar energy"/><category term="spain ad"/><category term="sponsored"/><category term="steve jobs"/><category term="street art"/><category term="superfun"/><category term="technology Division of Labor"/><category term="teen skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Coca-Cola'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/Coca-Cola'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Coca-Cola/-/Coca-Cola?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>84</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2650339830365610429</id><published>2024-03-09T06:40:00.003-08:00</published><updated>2024-04-17T05:29:56.143-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="TwoShots"/><title type='text'> TwoShots Unveils Coca-Cola's Vibrant Campaign in Middle East and Central Asia Markets</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitwea3gicxX4cqgTYAAPevPMBBmUHy4iGhzS0hC0X6_LFwwuIJNeOkOi-4kefglAv_15KgasK0UFCm0h6ApE_zSSjeP8EY1NqyTZ_55rXt-lEVlPpJd61I3pSXhuZNp830cjoNPfC-lWa9LELmFKz8gXnTzW4oXMG-zYQk5-7k52VCFVjnzQsddOYZsD8/s1307/Twoshots.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitwea3gicxX4cqgTYAAPevPMBBmUHy4iGhzS0hC0X6_LFwwuIJNeOkOi-4kefglAv_15KgasK0UFCm0h6ApE_zSSjeP8EY1NqyTZ_55rXt-lEVlPpJd61I3pSXhuZNp830cjoNPfC-lWa9LELmFKz8gXnTzW4oXMG-zYQk5-7k52VCFVjnzQsddOYZsD8/w640-h426/Twoshots.jpg" width="640" /></a></div> <iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://player.vimeo.com/video/913644388?h=41d3b75c5d&amp;title=0&amp;byline=0&amp;portrait=0" width="730"></iframe> <span id="docs-internal-guid-d5ac82c8-7fff-e174-e414-704ee3679eae"><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">In an exciting partnership with <a href="https://www.coca-colacompany.com/" target="_blank">Coca-Cola</a>, the dynamic directing duo TwoShots proudly unveils their latest campaign—a compelling series of nine video adverts tailored for the Middle East, Pakistan, Kazakhstan, Uzbekistan, and Turkish markets. Whole six of the videos have already been released, the final three are set to premiere at the end of Ramadan.</span></span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">TwoShots, comprising Greg Ferro and Mattia Lunardi, brings a fresh and dynamic perspective to the campaign, seamlessly blending lifestyle and food elements into a visually stunning narrative. The campaign aims to capture the very essence of Gen-Z, a generation that champions authenticity and immersive experiences in every facet of life. From relishing traditional recipes to indulging in a refreshing Coca-Cola, the campaign shares the Gen-Z philosophy of living life to the fullest.</span></span></p><span style="font-size: medium;"><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVY-0V2FO_xNRwdJil4TsPi9b5qlC4FzSsEN7ZF7fQrrjxxx6LwhABQ3nCgvgduHJtp6Lepc56SFS9NCPC645-aNarXk1oThf8Qy_G9JG5lSLbow7AJ3w0-QqQZsnFgtXlzFVgPBBQXb-b-tzAyX9YRcYXFcfa7yXjAnTDaZIJgQg9bopbdcary1kiDiE/s1920/9.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVY-0V2FO_xNRwdJil4TsPi9b5qlC4FzSsEN7ZF7fQrrjxxx6LwhABQ3nCgvgduHJtp6Lepc56SFS9NCPC645-aNarXk1oThf8Qy_G9JG5lSLbow7AJ3w0-QqQZsnFgtXlzFVgPBBQXb-b-tzAyX9YRcYXFcfa7yXjAnTDaZIJgQg9bopbdcary1kiDiE/w640-h360/9.jpg" width="640" /></a></div></span></div></span><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">A combination of modern cinematography and documentary-style shots defines the campaign's visual language, creating an atmosphere that is both authentic and imperfect. The significant connection between tabletop and live action elements is a standout feature, with the product seamlessly integrated into cohesive narratives, providing audiences with a heightened and more natural storytelling experience. Elevating the immersive journey, the campaign skillfully incorporates sound effects and ASMR sounds, inviting the audience to actively engage in the unfolding narrative.</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"></span></p><div class="separator" style="clear: both; text-align: center;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizyuklRdTV4xcaTqaWcGNBzwjjC8EbW4ezFub1eaq3ebcUEuxf56X98aMKjQaTuSQ6hd6n4x6SbohjM9-1F5gnW2-cM8SEnbPkR4zB6FWRb6xBzgDmnIv3Fk0iLCCwWCfu2Bjy3OL5kfw35Wkq4_8Z6ZNeQ6mbLeozNHB6MdofdLxqBr8FdlseL2g19H4/s1920/1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizyuklRdTV4xcaTqaWcGNBzwjjC8EbW4ezFub1eaq3ebcUEuxf56X98aMKjQaTuSQ6hd6n4x6SbohjM9-1F5gnW2-cM8SEnbPkR4zB6FWRb6xBzgDmnIv3Fk0iLCCwWCfu2Bjy3OL5kfw35Wkq4_8Z6ZNeQ6mbLeozNHB6MdofdLxqBr8FdlseL2g19H4/w640-h360/1.jpg" width="640" /></a></span></div><p></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">A distinctive hallmark of the campaign is its commitment to preserving a unique character for each film in the series. Drawing inspiration from the distinctive recipes of the targeted countries, this meticulous approach ensures a diverse yet cohesive representation of Coke moments. Celebrating the rich cultural tapestry of each market, the campaign delivers a thoughtful and compelling visual journey.</span></span></p><span style="font-size: medium;"><div><br /></div></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span style="white-space-collapse: preserve;"><b>Check out all of the videos here: </b></span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">2AM CRAVINGS - </span><a href="https://vimeo.com/913644388" style="text-decoration-line: none;"><span face="Verdana, sans-serif" style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">https://vimeo.com/913644388</span></a></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">SUNDAY DINNER - </span><a href="https://vimeo.com/914257778" style="text-decoration-line: none;"><span face="Verdana, sans-serif" style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">https://vimeo.com/914257778</span></a></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">SHASHLIK - </span><a href="https://vimeo.com/914259702" style="text-decoration-line: none;"><span face="Verdana, sans-serif" style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">https://vimeo.com/914259702</span></a></span></p><span style="font-size: medium;"><div><span><span style="font-size: medium;"><br /></span></span></div><br /></span><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">CREDITS:</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">Director/DP: TwoShots (EyeCandy+Mattia Lunardi)</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">Client: Coca-Cola</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">Agency: Hogarth - Soho</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">PH: Film Pudding</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">Executive Producer: Layal Moukahal</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">Editor: Margherita Chiatti</span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">Colorist: Danilo Vittori</span></span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span face="Verdana, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><span style="display: inline-block; position: relative; width: 100px;"></span></span></span></p><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><br /></p></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2650339830365610429/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/03/twoshots-unveils-coca-colas-vibrant.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2650339830365610429'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2650339830365610429'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/03/twoshots-unveils-coca-colas-vibrant.html' title=' TwoShots Unveils Coca-Cola's Vibrant Campaign in Middle East and Central Asia Markets'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitwea3gicxX4cqgTYAAPevPMBBmUHy4iGhzS0hC0X6_LFwwuIJNeOkOi-4kefglAv_15KgasK0UFCm0h6ApE_zSSjeP8EY1NqyTZ_55rXt-lEVlPpJd61I3pSXhuZNp830cjoNPfC-lWa9LELmFKz8gXnTzW4oXMG-zYQk5-7k52VCFVjnzQsddOYZsD8/s72-w640-h426-c/Twoshots.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7850664658653889131</id><published>2023-11-05T06:07:00.002-08:00</published><updated>2024-02-23T12:40:10.838-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>For 2023, Coca-Cola Believes 'The World Needs More Santas'</title><content type='html'><p><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMRBx2gfAQimgqwkwSlwpxXMiku95A3OtUvSLXIuSLKtvAIoY7YeTcT78VppyD6ZmY71Z15VYKWN5yjQymtPq4psh5tgZhIUB16aRO0cd-AZ7MdGkkU05v-hqzdXaDCiflnGiRvZ6F2-f7P95aorCyJvhvMChmkg6Q_XXj_6ecvHo_xOsDodT6U_52qdM/s1099/Anyone%20Santa.png" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="483" data-original-width="1099" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMRBx2gfAQimgqwkwSlwpxXMiku95A3OtUvSLXIuSLKtvAIoY7YeTcT78VppyD6ZmY71Z15VYKWN5yjQymtPq4psh5tgZhIUB16aRO0cd-AZ7MdGkkU05v-hqzdXaDCiflnGiRvZ6F2-f7P95aorCyJvhvMChmkg6Q_XXj_6ecvHo_xOsDodT6U_52qdM/s600/Anyone%20Santa.png"/></a></div></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/znIyaGS5BNc" width="730" youtube-src-id="znIyaGS5BNc"></iframe></div><span style="color: #3c3c3c; font-family: georgia; font-size: medium;"><p><span style="color: #3c3c3c; font-size: medium;"><a href="https://us.coca-cola.com/" target="_blank">Coca-Cola</a> has released some memorable Christmas ad campaigns over the years.&nbsp; Case in point, check out their 2017 "<a href="https://www.adstasher.com/2017/12/coca-cola-magic-thank-you-theodore-melfi.html" target="_blank">A Magic Thank You</a>" ad directed by&nbsp;</span><span style="background-color: white; color: black;">&nbsp;</span><span style="background-color: white; color: black;">Oscar-nominated director, Theodore Melfi.&nbsp;</span></p><p>For 2023, the brand has decided to continue with their&nbsp;<span style="background-color: white; color: #0a0a0a;">“Create Real Magic” campaign, which was developed by WPP Open X, led by VML and supported by Grey, Ogilvy, Essence Mediacom, Hogarth and JKR.</span></p><p>The newly released Christmas film is set in a city inhabited only by 'Santas,' who are seen helping and supporting each other, building to the understanding that they live in a world full of kindness. The film is centered on one of Coca-Cola’s core values - kindness.</p></span><p><span style="font-family: georgia; font-size: medium;"><span face="arial, sans-serif" style="background-color: white; color: #4d5156;">Set to the tune of I Could Be Santa, by Celeste, "A Magic Thank You"&nbsp;</span><span face="arial, sans-serif" style="background-color: white; color: #4d5156;">&nbsp;is an inspiring holiday ad that is aiming to spreading generosity and&nbsp;</span><span style="color: #3c3c3c;">believes that through acts of kindness, anyone can embrace their inner Santa.</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7850664658653889131/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/11/for-2023-coca-cola-believes-world-needs.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7850664658653889131'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7850664658653889131'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/11/for-2023-coca-cola-believes-world-needs.html' title='For 2023, Coca-Cola Believes 'The World Needs More Santas''/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMRBx2gfAQimgqwkwSlwpxXMiku95A3OtUvSLXIuSLKtvAIoY7YeTcT78VppyD6ZmY71Z15VYKWN5yjQymtPq4psh5tgZhIUB16aRO0cd-AZ7MdGkkU05v-hqzdXaDCiflnGiRvZ6F2-f7P95aorCyJvhvMChmkg6Q_XXj_6ecvHo_xOsDodT6U_52qdM/s72-c/Anyone%20Santa.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4043784241806019470</id><published>2022-12-10T06:10:00.006-08:00</published><updated>2023-01-05T06:38:16.885-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Grey"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="WPP"/><title type='text'>Coca-Cola Debuts ‘Real Magic Presents’ with First Ever Christmas Anthology Film Series</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4erU8MNHacs6IABJWdtxyIRutndMNFYZAbJwUbH0jdaqO_uHfcS7ScsfBY2b51QifA33dBJ-k80FjFry08iyrPn6aFzTHKv33fXhR3tmlcChM7ShYUaNVEB1STFSPlrrgcbvHmNicoup6C5IUS_g-1GkrnfV2DVNDn0rxews_0s8HfoAQ5jmNo56d/s1920/ANTHOLOGY%20SERIES%20IMAGE_16x9.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4erU8MNHacs6IABJWdtxyIRutndMNFYZAbJwUbH0jdaqO_uHfcS7ScsfBY2b51QifA33dBJ-k80FjFry08iyrPn6aFzTHKv33fXhR3tmlcChM7ShYUaNVEB1STFSPlrrgcbvHmNicoup6C5IUS_g-1GkrnfV2DVNDn0rxews_0s8HfoAQ5jmNo56d/s600/ANTHOLOGY%20SERIES%20IMAGE_16x9.jpg" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/dJYhLRDen5s" width="730" youtube-src-id="dJYhLRDen5s"></iframe></div><p class="MsoNormal" style="line-height: normal;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-size: 12pt; mso-fareast-font-family: Arial;"> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;"><a data-saferedirecturl="https://www.google.com/url?q=https://www.coca-colacompany.com/&amp;source=gmail&amp;ust=1670767005920000&amp;usg=AOvVaw1L0kscloH7w-cCLDnBWSR3" href="https://www.coca-colacompany.com/" style="background-color: white; color: #1155cc;" target="_blank">The&nbsp;<span class="il">Coca</span>-<span class="il">Cola</span>&nbsp;Company</a><span style="color: #222222;"><span style="background-color: white;">&nbsp;</span></span>has announced the launch of its first ever Christmas Anthology film series, under a new creative platform, ‘<i>Real Magic Presents’.&nbsp; <o:p></o:p></i></span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: arial; font-size: medium;"><i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">‘Real Magic Presents’</span></i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;"> will see the brand producing new films in different formats all centered around one premise: to share and celebrate stories of human connection, told in magical ways. <o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">Coca-Cola’s first ‘<i>Real Magic Presents</i>’ film production and Christmas anthology - “<i>Christmas Always Finds Its Way”</i> - is the product of an exciting creative collaboration with world-class partners and talent. Launched today on Prime Video, the anthology consists of three short films, produced by ACADEMY AWARD™ winning filmmakers, Brian Grazer and Ron Howard’s Imagine Entertainment.&nbsp; <o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">“Through ‘<i>Real Magic Presents</i>’, Coca-Cola is continuing the promise of the ‘Real Magic’ platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels,” said Selman Careaga, Category President, Coca-Cola ™. <b>&nbsp;</b>“Christmas has always been a special time for our brand.&nbsp; This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also - in finding new ways to connect with new audiences - its future too.” <o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">To create the anthology, the team tapped production company PRETTYBIRD’s roster for its award-winning directors Vellas (Brazil), JB Braud (France) and Alex Buono (US).&nbsp; <o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">The diverse stories, <i>‘Alma’, ‘Les Petits Mondes De Noël’ and ‘Christmas Bites’, are </i>each set in a different continent but are united by their core creative territory, which celebrates the extraordinary power of Christmas in creating both real and magical connections.<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: arial; font-size: medium;"><b><i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">‘Alma</span></i></b><i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">’ <b>(12 mins)</b> </span></i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">is a set in a town in Mexico, famous for making Christmas decorations for the world all year-round. They no longer feel the magic of Christmas, until an event happens to reignite the magic. This short film is directed by multi award-winning Brazilian director, Vellas, who is widely regarded as one of the best Brazilian commercial directors and is about to embark on a Latin American Netflix series. <o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: arial; font-size: medium;"><b><i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">‘Les Petits Mondes De Noël’ (11 mins)</span></i></b><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;"> is a romantic love story that unfolds between two estranged lovers working at a neighboring record and bookstore in Paris, who rekindle their connection as they create their decorative holiday window displays.<b> </b>Parisian director, JB Braud has earned critical acclaim for his short film <i>In the Still Night</i> (2019) and Apple’s shot on iPhone campaign <i>Le Peintre</i> (<i>The Painters</i>) (2021). <o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: arial; font-size: medium;"><b><i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">‘Christmas Bites’</span></i></b><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;"> <b><i>(10 mins)</i></b> is a comedy set in America around a vampire who meets his girlfriend's parents for the first time, and what happens when he meets his long-time rival, Santa. It is directed by OSCAR™ and Emmy® -nominated American filmmaker, Alex Buono, critically acclaimed for his Netflix series Russian Doll (Season 2), Hulu’s gonzo sci-fi/action/comedy series, Future Man, and Comedy Central’s Detroiters.<o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: arial; font-size: medium;"><i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">‘Real Magic Presents’</span></i><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;"> is an extension of the ambition at the heart of the ‘Real Magic’ platform, which is to use universal storytelling to bring to life the magic all around us in everyday moments of connection and humanity’, said Pratik Thakar, Global Head Creative Strategy and Content, Coca-Cola ™.&nbsp; <o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">“Christmas provides a wonderful creative canvas for storytelling.&nbsp; We are delighted to have partnered with the incredible team at Imagine Entertainment to bring to life our first Christmas anthology, which celebrates moments of human connection and spirit.&nbsp; And under the umbrella of <i>‘Real Magic Presents’</i>, we are looking forward to working with other talented writers, filmmakers, producers and platforms to bring more stories of ‘Real Magic’ to life”.&nbsp; <o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">“As Coca-Cola looks to create meaningful connections with audiences this holiday season, we’re excited to provide a seamless experience that helps them share these films with viewers around the world,” said Tanner Elton, vice president of US Sales, Amazon Ads. “From branded content on Fire TV and IMDb to custom Amazon Fresh bags and a Twitch watch-along in Europe, we’re enabling multiple ways for customers to discover these beautiful short films on Prime Video. This program exemplifies the growing opportunities to create new forms of entertainment content and engage audiences in enhanced and rich ways.”</span></p> <p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;">Coca-Cola, led by its team in Latin America, partnered with OpenX from&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=http://www.wpp.com/&amp;source=gmail&amp;ust=1670767005920000&amp;usg=AOvVaw2wHl9ENIc92pURmRxoY-EM" href="http://www.wpp.com/" style="background-color: white; color: #1155cc;" target="_blank">WPP</a>&nbsp;in the creative development and production of the Christmas Anthology Series.&nbsp; Imagine Entertainment partnered with PRETTYBIRD to produce the films with acclaimed filmmakers from around the world.</span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">Marc Gilbar, EVP Brands, Imagine Entertainment, said "At Imagine we are always looking to partner with ambitious brands looking to create memorable and meaningful stories. Coca-Cola's unique credibility in entertainment, deep connection to Christmas and global reach made it the perfect partner to bring these three amazing stories to life."<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span lang="EN-US" style="font-family: arial; font-size: medium; mso-fareast-font-family: Arial;">“This is the time of the year when we can´t get enough of holiday movies. That’s why, with the help of three amazing directors, we are bringing to life an anthology that expresses all the emotions of the holiday season, beautifully wrapped with unexpected storytelling. Who else other than Coke can bring to the world new magical tales, just in time for the season?” added Javier Campopiano, Global Chief Creative Officer at OpenX from WPP. <o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: Arial;"><span style="font-family: arial; font-size: medium;">From December7th, customers in select countries with a Prime membership or Prime Video subscription will be able to view the Coca-Cola “Christmas Always Finds Its Way” Anthology as well as eligible non-members, through a free trial.&nbsp;</span><o:p style="font-size: 12pt;"></o:p></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4043784241806019470/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/12/coca-cola-debuts-real-magic-presents.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4043784241806019470'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4043784241806019470'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/12/coca-cola-debuts-real-magic-presents.html' title='Coca-Cola Debuts ‘Real Magic Presents’ with First Ever Christmas Anthology Film Series'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4erU8MNHacs6IABJWdtxyIRutndMNFYZAbJwUbH0jdaqO_uHfcS7ScsfBY2b51QifA33dBJ-k80FjFry08iyrPn6aFzTHKv33fXhR3tmlcChM7ShYUaNVEB1STFSPlrrgcbvHmNicoup6C5IUS_g-1GkrnfV2DVNDn0rxews_0s8HfoAQ5jmNo56d/s72-c/ANTHOLOGY%20SERIES%20IMAGE_16x9.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6883086398915724966</id><published>2022-11-13T06:31:00.002-08:00</published><updated>2022-11-13T06:31:24.337-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Fanta"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="WPP"/><title type='text'>Fanta Turns Moon into World’s Largest Vending Machine</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijlJJ4uGve62pao5p4ikzFxeHc48A2APunw_FeLlVbZYEsxcnReJyJRpUE4ig_BfY6D88c1W7Ub0IR4YIt2OW6IUchmumw5mUrV1D89AZ_LRjRsPt2qU5wdmALqW6VKffvBo2TBqynbbHcgnwuBIM5Rs0vtKF6aAODhTaghH1PGo1CKmt_KKYD-K5_/s640/Fanta%20Orange%20Moon.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="640" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijlJJ4uGve62pao5p4ikzFxeHc48A2APunw_FeLlVbZYEsxcnReJyJRpUE4ig_BfY6D88c1W7Ub0IR4YIt2OW6IUchmumw5mUrV1D89AZ_LRjRsPt2qU5wdmALqW6VKffvBo2TBqynbbHcgnwuBIM5Rs0vtKF6aAODhTaghH1PGo1CKmt_KKYD-K5_/w640-h360/Fanta%20Orange%20Moon.jpeg" width="640" /></a></div><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><br /></p><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: left;"><span style="font-size: medium;"><span lang="EN-US" style="color: black;">During the early hours of Nov 8, a rare lunar eclipse –&nbsp;known by some as an Orange Moon –&nbsp;shone bright across the world.&nbsp;To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/768585483/bf86ea4a20&amp;source=gmail&amp;ust=1668435183085000&amp;usg=AOvVaw3H0zWWW2Qsliy84b3jxyYS" href="https://vimeo.com/768585483/bf86ea4a20" style="color: #1155cc;" target="_blank">a social media campaign</a>&nbsp;which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine.<br /></span><span lang="EN-US" style="color: black;">&nbsp;<br /></span><span lang="EN-US" style="color: black;">Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing&nbsp;it on social media using the hashtag #Fantamoon&nbsp;and&nbsp;tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues.<br /></span><span lang="EN-US" style="color: black;">&nbsp;<br /></span><span lang="EN-US" style="color: black;">“People have looked to the heavens for inspiration for centuries.&nbsp;You could say this idea fell from the sky - or more precisely, from the galaxy</span><span lang="EN-US" style="color: black;">,”&nbsp;said Dany Minaker and Sebastian Tarazaga, Wunderman Thompson Global ECDs and CCOs of Wunderman Thompson LATAM.&nbsp;</span><span lang="EN-US" style="color: black;"><br /></span><span lang="EN-US" style="color: black;"><br /><br /></span><span lang="EN-US" style="color: black;"><b>CREDITS:</b></span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Global Chief Creative Officer: Daniel Bonner&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Global Chief Creative Officer: Bas Korsten&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Chief Creative Officer, North America: Tom Murphy</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Global Executive Creative Director: Daniel Minaker&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Global Executive Creative Director: Sebastian Tarazaga&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Executive Creative Director: Jared Kozel&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Associate Creative Director: Ransom Haywood &nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Associate Creative Director:&nbsp; Fallon Parker</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Senior Art Director: Kimberly Blasnik &nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Senior Copywriter: Lauren Cesar &nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Editor, 3D Designer: Ryan Rodinis &nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Senior Head of Production: Rodrigo Sanchez&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">CEO, Wunderman Thompson New York, Global Client Lead, Coca-Cola, Sasan Saedi</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Managing Director, Helder Santo</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Senior Account Director: Dana di Lello</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Managing Director, SL&amp;E Lead LATAM: Kaleo Costa&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Head of Social &amp; Performance: Carlos Alonso&nbsp;</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">Media Agency:&nbsp; Mediacom</span></b><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Head of Performance LATAM: Florencia Fornica</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: Calibri, sans-serif;">Influencer Marketing Lead Media House Coca-Cola</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">:&nbsp; Alfredo Leyva</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;"> Alfredo Leyva</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">Client:&nbsp; The Coca-Cola Company</span></b><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Client:&nbsp;The Coca-Cola Company</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Creative Strategy Lead, LATAM:&nbsp;Chiara Martini</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Consumer Shopper and Media Manager:&nbsp;Ricardo Sanchez</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Real Time Amplification Manager:&nbsp; Rodrigo Gayón</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Sr. Manager McDonald’s LATAM:&nbsp;Diego Hernández &nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">eCommerce Sr. Manager: Christian Janeth Guerrero</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Digital Commerce Sr. Manager:&nbsp;Aurora Amparan</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">7-Eleven Account Manager LATAM: Alejandra Castañón&nbsp;</span><br /><span lang="EN-US" style="font-family: Calibri, sans-serif;">Corporate Communications Manager:&nbsp;Mauricio Menese</span><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-kerning: none; margin: 0cm; text-align: left; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: medium;"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><br /></span></b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-kerning: none; margin: 0cm; text-align: left; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: medium;"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">Agency Lead: Wunderman Thompson</span></b><span lang="EN-US" style="font-family: Calibri, sans-serif;">&nbsp;</span></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-kerning: none; margin: 0cm; text-align: left; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: medium;"><b><u><span lang="EN-US" style="font-family: Calibri, sans-serif;">Community Management:&nbsp; Ogilvy</span></u></b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-kerning: none; margin: 0cm; text-align: left; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: medium;"><b><u><span lang="EN-US" style="font-family: Calibri, sans-serif;"><br /></span></u></b></span></div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6883086398915724966/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/11/fanta-turns-moon-into-worlds-largest.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6883086398915724966'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6883086398915724966'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/11/fanta-turns-moon-into-worlds-largest.html' title='Fanta Turns Moon into World’s Largest Vending Machine'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijlJJ4uGve62pao5p4ikzFxeHc48A2APunw_FeLlVbZYEsxcnReJyJRpUE4ig_BfY6D88c1W7Ub0IR4YIt2OW6IUchmumw5mUrV1D89AZ_LRjRsPt2qU5wdmALqW6VKffvBo2TBqynbbHcgnwuBIM5Rs0vtKF6aAODhTaghH1PGo1CKmt_KKYD-K5_/s72-w640-h360-c/Fanta%20Orange%20Moon.jpeg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3554257033092717091</id><published>2020-12-24T06:19:00.002-08:00</published><updated>2020-12-24T06:19:52.476-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><title type='text'>Coca-Cola ‘Letter to Santa’ by Weiden + Kennedy</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOtAcskb_gCAPP2MwdaNnTG1G98R2vEgCSzS8zGCPKIpgAhB00Kh99svpmocdJXAXqRL6dGV00sQR06yhmocmE9ZAdHioVn2LmMgMbrimT6Zy3w0jhsryfMioTdYOmRuCEJ5joTmnn-pZo/s1800/Coca+Cola.jpeg" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="780" data-original-width="1800" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOtAcskb_gCAPP2MwdaNnTG1G98R2vEgCSzS8zGCPKIpgAhB00Kh99svpmocdJXAXqRL6dGV00sQR06yhmocmE9ZAdHioVn2LmMgMbrimT6Zy3w0jhsryfMioTdYOmRuCEJ5joTmnn-pZo/s600/Coca+Cola.jpeg"/></a></div> <p style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/yg4Mq5EAEzw" width="730" youtube-src-id="yg4Mq5EAEzw"></iframe></div><span style="color: #333333; font-family: arial;">In a year when the world needs holiday cheer more than ever, Coca-Cola is celebrating the gift of presence – over presents – through a seasonal campaign launching in 90-plus countries including the United States.</span><p></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;">The campaign’s creative centerpiece is a cinematic ad titled “The Letter”, which captures a loving father’s epic journey to the North Pole to make his daughter’s Christmas wish come true. Oscar-winning filmmaker Taika Waititi directed the spot in partnership with Wieden+Kennedy London.</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><span style="color: #333333;">The creative – which marks a century of Coca-Cola holiday advertising – uses festive icons like&nbsp;</span><a href="https://www.coca-colacompany.com/company/history/five-things-you-never-knew-about-santa-claus-and-coca-cola" style="background-color: transparent; box-sizing: border-box; font-weight: inherit; line-height: inherit;" target="_self">the Sundblom Santa Claus</a><span style="color: #333333;">&nbsp;</span><span style="color: #333333;">and the Coca-Cola Christmas Truck to convey a message of hope in a challenging year. “The Letter” concludes with a timely invitation in its final frame: “This Christmas, give something only you can give.”&nbsp;The U.S. version of the ad ends with the “Together Tastes Better” tagline.</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;">Walter Susini, SVP of marketing for Coca-Cola Europe, hopes the campaign will promote unity and uplift during such a unique a holiday season, as the world continues to navigate challenges of the COVID-19 pandemic.</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;">This year’s campaign puts family, community and appreciation front and center, recognizing that the real magic of Christmas is connecting with one another – virtually or in person. “Physical distance doesn’t mean we can’t be present,” Susini added. “With the pandemic, we’ve seen how we are able to use technology to great effect to connect with those we love. We have opened our eyes this year to the fact that time is the most precious thing of all, no matter what form that may be in.”</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;"><br /></span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><b><span style="font-family: arial;">‘Together Tastes Better’ Over the Holidays</span></b></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><span style="color: #333333;">In the United States, a “Share a Coke”-inspired holiday extension of the</span><span style="color: #333333;">&nbsp;</span><a href="https://www.coca-colacompany.com/news/around-the-table-around-the-world-coca-cola-celebrates" style="background-color: transparent; box-sizing: border-box; font-weight: inherit; line-height: inherit;" target="_self">“Together Tastes Better” platform</a><span style="color: #333333;">&nbsp;</span><span style="color: #333333;">unites fans and celebrates “everyday heroes” who have gone the extra mile during this unprecedented year to support their friends, families and communities.</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;">Seasonal Coca-Cola Original Taste and Coca-Cola Zero Sugar packaging featuring more than 40 monikers dedicated to everyday heroes – from nurses and teachers, to moms and grandparents – are available for a limited time in stores across the U.S. Fans also can visit CokeStore.com to send a custom 8-oz. glass “Share A Coke” bottle to their personal heroes, and send social media shouts-out by tagging @CocaCola and using the hashtag #ShareACoke.</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;"><br /></span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><b><span style="font-family: arial;">Creativity During COVID-19&nbsp;</span></b></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;">“The Letter” was shot over five days in August in Waititi’s home country of New Zealand. Coca-Cola and Wieden+Kennedy London staffed the project entirely with local actors and production crews, eliminating the need for international travel. Strict COVID-19 protocols were followed to ensure the safety of everyone on site, and team members in Los Angeles, London and Madrid tuned in to the shoot via Zoom and shared feedback in real time.&nbsp;</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;">The spot will be available in a longform (2:30) cut, as well as 60-, 30- and 20-second edits. More than 90 markets – the most ever for a Coca-Cola holiday campaign – are supporting this year’s program, which also includes seasonal packaging, out-of-home and social media creative, and a digital calendar with “doors of opportunities” bringing people together with incentives like movie tickets and meal vouchers.&nbsp;</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><span style="color: #333333;">Susini said the campaign offers a glimpse into how The Coca-Cola Company’s</span><span style="color: #333333;">&nbsp;</span><a href="https://www.coca-colacompany.com/press-releases/announcement-to-reorganize-for-future-growth" style="background-color: transparent; box-sizing: border-box; font-weight: inherit; line-height: inherit;" target="_self">newly networked organization and refreshed marketing model</a><span style="color: #333333;">&nbsp;</span><span style="color: #333333;">will come to life in the coming months. “While this was a charter led out of Western Europe, we’ll be working in a more and more connected way as we move forward to tap into talent pools across the world, ultimately creating more impact and greater efficiencies,” he added.</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;"><br /></span></span></p><div style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; text-align: left; vertical-align: baseline;"><span style="color: #333333;"><span style="font-family: arial;"><b>The Pause that Refreshed</b></span></span></div><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><span style="color: #333333;">While Coca-Cola has significantly scaled down its marketing activity in 2020, the brand launched a pair of pandemic-inspired campaigns this summer. In July, Coca-Cola North America released</span><span style="color: #333333;">&nbsp;</span><a href="https://www.coca-colacompany.com/news/around-the-table-around-the-world-coca-cola-celebrates" style="background-color: transparent; box-sizing: border-box; font-weight: inherit; line-height: inherit;" target="_self">“The Great Meal”</a><span style="color: #333333;">, a cross-cultural celebration of togetherness featuring clips of 13 real households in eight countries preparing and sharing food over an ice-cold Coca-Cola. And in August, a pan-European campaign encouraged people to be “</span><a href="https://www.coca-colacompany.com/news/coca-cola-embraces-better-normal-supports-restaurants-and-hotels-with-open-like-never-before" style="background-color: transparent; box-sizing: border-box; font-weight: inherit; line-height: inherit;" target="_self">open, like never before</a><span style="color: #333333;">” by embracing change, seeing possibility and appreciating things they took for granted before COVID-19.&nbsp;</span></span></p><p dir="ltr" style="background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 10px 0px 30px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><span style="color: #333333;">The Coca-Cola Company</span><span style="color: #333333;">&nbsp;</span><a href="https://www.coca-colacompany.com/news/going-dark-doing-good-coca-cola-channels-millions-in-marketing-spending-to-support-covid-19-relief" style="background-color: transparent; box-sizing: border-box; font-weight: inherit; line-height: inherit;" target="_self">paused all global advertising</a><span style="color: #333333;">&nbsp;</span><span style="color: #333333;">when lockdowns took effect this spring, redirecting resources to support COVID-19 relief efforts and donating media space to charity partners around the world.</span></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3554257033092717091/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/12/coca-cola-letter-to-santa-by-weiden.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3554257033092717091'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3554257033092717091'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/12/coca-cola-letter-to-santa-by-weiden.html' title='Coca-Cola ‘Letter to Santa’ by Weiden + Kennedy'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOtAcskb_gCAPP2MwdaNnTG1G98R2vEgCSzS8zGCPKIpgAhB00Kh99svpmocdJXAXqRL6dGV00sQR06yhmocmE9ZAdHioVn2LmMgMbrimT6Zy3w0jhsryfMioTdYOmRuCEJ5joTmnn-pZo/s72-c/Coca+Cola.jpeg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5689695689692833722</id><published>2020-02-17T06:39:00.000-08:00</published><updated>2020-03-05T05:56:04.431-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Feel It in this Iconic Coke Ad From Publicis Italy</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1YEF8rEHR0VM3YdFDnLZLPZ2j1xdRN6UCh_iQL0sA2gFFtJA4ewU2WDwF7w6tU9R4Y0hPMZ_hQk8jI2MPKsJEUdM1YOStIvtQ_TLrYl6DPRQMvgZpiy7JYjMduIUWrFXAbkZjAu1PKAt/s1600/Coca+Cola+Feel+It.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1YEF8rEHR0VM3YdFDnLZLPZ2j1xdRN6UCh_iQL0sA2gFFtJA4ewU2WDwF7w6tU9R4Y0hPMZ_hQk8jI2MPKsJEUdM1YOStIvtQ_TLrYl6DPRQMvgZpiy7JYjMduIUWrFXAbkZjAu1PKAt/s640/Coca+Cola+Feel+It.png" width="640" height="319" data-original-width="1600" data-original-height="797" /></a><br /> Very few shapes in the world are as recognizable as the <a href="https://www.coca-colacompany.com/news/the-history-of-the-coca-cola-contour-bottle">Coca Cola bottle</a>: so iconic that our brain needs very little clue to feel it. And to desire it.<br /> <br /> Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. <br /> In the new campaign by <a href="http://www.publicis.it/">Publicis Italy</a>, only a logo and a title are needed to make the invisible visible.<br /> <br /> The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.<br /> <br /> <br /> <b>Credits</b><br /> <br /> <b>Publicis Italy:</b><br /> Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli<br /> Chief Creative Officer Publicis Italy: Cristiana Boccassini<br /> CEE Executive Creative Director: Davide Boscacci<br /> Associate Creative Director/Copywriter: Stefano Zanoni<br /> Creative Supervisor/Art Director: Roberto Ardigò<br /> CEE Regional Client Lead: Lorenza Montorfano<br /> Client Service Director: Benedetta Virga<br /> Group Account Director: Mirjana Slavkovic<br /> Account Supervisor: Alberto De Simone<br /> Art Buyer: Caterina Collesano<br /> Postproduction: B612<br /> <br /> <b>The Cola Cola Company:</b><br /> Content Excellence team CEE Business Unit: Desirée Ferrari, Laura Legrenzi, Camilla Zanaria<br /> Marketing director CEE Business Unit: Romain Mallard<br /> Integrated Marketing Experience director CEE Business Unit: Dimitar Andonov<br /> Marketing team Romania: Corina Rijnita, Iuliana Nedelcu, Miruna Smeureanu, Giulia Burlui<br /> Marketing team Bulgaria: Svetlana Dimitrova, Eliza Grancharova<br /> <br /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5689695689692833722'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5689695689692833722'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/02/feel-it-in-this-iconic-coke-ad-from.html' title='Feel It in this Iconic Coke Ad From Publicis Italy'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1YEF8rEHR0VM3YdFDnLZLPZ2j1xdRN6UCh_iQL0sA2gFFtJA4ewU2WDwF7w6tU9R4Y0hPMZ_hQk8jI2MPKsJEUdM1YOStIvtQ_TLrYl6DPRQMvgZpiy7JYjMduIUWrFXAbkZjAu1PKAt/s72-c/Coca+Cola+Feel+It.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-647468826250927937</id><published>2019-11-27T06:09:00.000-08:00</published><updated>2019-11-27T06:09:10.254-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Alkemy X"/><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Alkemy X Director Bernie Roux Cheers to Holiday Table Awkwardness for Coca-Cola</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0suJG3T9ZddJuoV62zADxQLXDQd1BnSRoQuPArQm4kAOKf9-CsiLbcgNz3_lYmd6VzxFq2YMnWA827I8LqxHqn7lcC85jN4t6ipwjJVM8bz0Rf09V9nw_Wd8d3TT2wgUQa8TtR9da3Tg/s1600/coca_cola_birthday.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0suJG3T9ZddJuoV62zADxQLXDQd1BnSRoQuPArQm4kAOKf9-CsiLbcgNz3_lYmd6VzxFq2YMnWA827I8LqxHqn7lcC85jN4t6ipwjJVM8bz0Rf09V9nw_Wd8d3TT2wgUQa8TtR9da3Tg/s640/coca_cola_birthday.jpg" width="640" height="360" data-original-width="1600" data-original-height="900" /></a><br /> Creative content company Alkemy X director Bernie Roux diffuses generational holiday awkwardness with a fizzy cheers in a new comedic holiday spot for Coca-Cola. The spot, which will air across central and eastern Europe, finds a young woman who has brought her tattooed boyfriend home for the holidays to meet a less-than-enthused father. The comedic voiceover marks the parents’ disapproval and tense atmosphere as foods are placed on the dinner table. The mood takes a heartening turn once Coca-Cola appears in the mix of the holiday spread, however, with father and boyfriend reconciling with a clink of glasses. Paired with the slow-motion that punctuates the tension, Roux’s use of split screens enhances the similarities in the opposites.<br /> <br /> <iframe src="https://player.vimeo.com/video/374522885" width="730" height="411" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe><br /> <br /> “Boyfriend Holiday” comes just in time for the inevitably awkward family dinner conversations that will arrive this holiday season, reminding viewers that while boyfriends can be temporary, refreshments are timeless. The spot positions Coca-Cola as a relevant staple and common ground amidst the holiday chaos. <br /> <br /> <b><br /> Credits:</b><br /> Agency - McCann Bucharest<br /> Director - Bernie Roux<br /> DOP - Radu Voinea<br /> Executive producer - Sorin Baican @StudioSet <br /> Producer - Alexandra Sararu @StudioSet <br /> Production Designer - Raluca Ionovici<br /> Food Stylist - Sabina Pensek<br /> Product Stylist - Dimitris Arapostathis<br /> Editor - Bogdan Orcula<br /> <br /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/647468826250927937'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/647468826250927937'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/11/alkemy-x-director-bernie-roux-cheers-to.html' title='Alkemy X Director Bernie Roux Cheers to Holiday Table Awkwardness for Coca-Cola'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0suJG3T9ZddJuoV62zADxQLXDQd1BnSRoQuPArQm4kAOKf9-CsiLbcgNz3_lYmd6VzxFq2YMnWA827I8LqxHqn7lcC85jN4t6ipwjJVM8bz0Rf09V9nw_Wd8d3TT2wgUQa8TtR9da3Tg/s72-c/coca_cola_birthday.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6598174318574343420</id><published>2019-07-23T06:05:00.002-07:00</published><updated>2019-09-01T07:01:14.781-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Cricket Star Jofra Archer Takes on #thebottlecapchallenge for Coca-Cola</title><content type='html'><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgmuHEPOZlXbjuDMxhxx4bZjJ6WqzFAjU5l6gSdhbi2nCibA162N4nn-Qa6pg-lR_YAj6LW0TMIJ7MkrRlGSqpjWhEE9_lZuVLpkKcKFcn4frqUdUpPAekceFvYqUNOhm_fLDhyphenhyphengVVASHe/s1600/Joffra.png" imageanchor="1"><img border="0" data-original-height="792" data-original-width="1405" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgmuHEPOZlXbjuDMxhxx4bZjJ6WqzFAjU5l6gSdhbi2nCibA162N4nn-Qa6pg-lR_YAj6LW0TMIJ7MkrRlGSqpjWhEE9_lZuVLpkKcKFcn4frqUdUpPAekceFvYqUNOhm_fLDhyphenhyphengVVASHe/s640/Joffra.png" width="640" /></a><br /> <blockquote class="twitter-tweet"><div dir="ltr" lang="en">Check out this ♻ version of the <a href="https://twitter.com/hashtag/bottlecapchallenge?src=hash&amp;ref_src=twsrc%5Etfw">#bottlecapchallenge</a> for Coca-Cola<br /> When you recycle your empty bottles, remember to keep the cap on!<a href="https://twitter.com/hashtag/challengeaccepted?src=hash&amp;ref_src=twsrc%5Etfw">#challengeaccepted</a> <a href="https://twitter.com/hashtag/recycle?src=hash&amp;ref_src=twsrc%5Etfw">#recycle</a> <a href="https://twitter.com/hashtag/cricket?src=hash&amp;ref_src=twsrc%5Etfw">#cricket</a> <a href="https://twitter.com/hashtag/ad?src=hash&amp;ref_src=twsrc%5Etfw">#ad</a> <a href="https://t.co/gxU5FRB2Cq">pic.twitter.com/gxU5FRB2Cq</a></div>— Jofra Archer (@JofraArcher) <a href="https://twitter.com/JofraArcher/status/1152278838006702080?ref_src=twsrc%5Etfw">July 19, 2019</a></blockquote><script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script><br /> </div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US"><a data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/explore/tags/bottlecapchallenge/top/&amp;source=gmail&amp;ust=1563972759247000&amp;usg=AFQjCNEmPSlqdforib7w5ah7OofZnv9hPw" href="https://www.instagram.com/explore/tags/bottlecapchallenge/top/" style="color: #1155cc;" target="_blank"><span lang="EN-GB">#thebottlecapchallenge</span></a></span>&nbsp;is the latest social viral craze that has taken the internet by storm the last few weeks. This was a great opportunity to position Coca-Cola in the centre of a key culture moment and promote a sustainability message about recycling bottles at the same time. Bottle caps are a major contributor to pollution in the ocean and are among the&nbsp;<span lang="EN-US"><a data-saferedirecturl="https://www.google.com/url?q=https://www.projectaware.org/news/ugly-journey-plastic-bottle-cap&amp;source=gmail&amp;ust=1563972759247000&amp;usg=AFQjCNFuuJ18NfIFHWSRkfn4hiMb6_gVig" href="https://www.projectaware.org/news/ugly-journey-plastic-bottle-cap" style="color: #1155cc;" target="_blank"><span lang="EN-GB">top five most commonly found items of&nbsp; litter</span></a></span>&nbsp;on beaches worldwide.<span lang="EN-US"></span></div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /> </div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Off the back of the success of the world cup cricket, UM was able to secure <a href="https://twitter.com/JofraArcher/">Jofra Archer</a>, one of the hottest young cricketers trending on the internet to help promote the message with a special twist on the challenge – to bowl the bottle cap lid off! The video was posted on Instagram and Twitter on Friday 19<sup>th</sup>&nbsp;and has already picked up 444K views on Insta and 324K views on Twitter with 26K likes.<span lang="EN-US"></span></div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /> </div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b>CREDITS </b></div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US">Advertiser: Coca Cola</span></div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US">Agency: UM</span></div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US">Sector Food and Drink</span></div><div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /> </div><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6598174318574343420'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6598174318574343420'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/07/cricket-star-jofra-archer-takes-on.html' title='Cricket Star Jofra Archer Takes on #thebottlecapchallenge for Coca-Cola'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgmuHEPOZlXbjuDMxhxx4bZjJ6WqzFAjU5l6gSdhbi2nCibA162N4nn-Qa6pg-lR_YAj6LW0TMIJ7MkrRlGSqpjWhEE9_lZuVLpkKcKFcn4frqUdUpPAekceFvYqUNOhm_fLDhyphenhyphengVVASHe/s72-c/Joffra.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2712023112354321158</id><published>2019-06-01T06:07:00.001-07:00</published><updated>2019-07-11T18:39:00.684-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Coca-Cola And Publicis Gets to the Point with Recycling in Latest Billboard Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1B7uqzxQQh5_t0AM6QjX9Y27KU5TgHVblhJNOEa4B5yJj2KHHSbw-V6v3xOQzMnQbDi7aSM_CO2QF4vw_tSkiskDYKUV-aw5c4syvplGNrJU4XFjkqC7bHJvpcy2_e954n6Icea_VVME/s1600/Coca-Cola_TheSign_07.jpg" imageanchor="1"><img border="0" data-original-height="1083" data-original-width="1600" height="433" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1B7uqzxQQh5_t0AM6QjX9Y27KU5TgHVblhJNOEa4B5yJj2KHHSbw-V6v3xOQzMnQbDi7aSM_CO2QF4vw_tSkiskDYKUV-aw5c4syvplGNrJU4XFjkqC7bHJvpcy2_e954n6Icea_VVME/s640/Coca-Cola_TheSign_07.jpg" width="640" /></a><br /> The world is choking on waste. Data is disheartening as 80% of the material that now lies in a landfill or in our oceans could have had a new life, if separated properly in the first place. Coca-Cola still believes a world without waste is possible. The company is already doing its part committing to produce 100% recyclable packaging by 2025, investing in collection and recycling infrastructures so that it can get back one bottle or can for everyone it sells by 2030. The following, natural step is to also inspire and mobilize citizens to join the sustainable movement. And people are already willing to recycle: they just need a little push.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha728c7vfRFDGVy7FD5xsQJ_Nn22HZDzcwYMh4GU3dfh9A5lDm77BkoTY_rngFmRkKpHKyNYtz_7xM0Ro8dhvU_w5sU7TvwnbTqRmYcCCrVYuekw6tNbmjYA5y3vkx-FnARGWwJp7MB84/s1600/Coca-Cola_TheSign_02.jpg" imageanchor="1"><img border="0" data-original-height="1078" data-original-width="1600" height="431" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha728c7vfRFDGVy7FD5xsQJ_Nn22HZDzcwYMh4GU3dfh9A5lDm77BkoTY_rngFmRkKpHKyNYtz_7xM0Ro8dhvU_w5sU7TvwnbTqRmYcCCrVYuekw6tNbmjYA5y3vkx-FnARGWwJp7MB84/s640/Coca-Cola_TheSign_02.jpg" width="640" /></a><br /> <br /> In fact, research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. So, in specific locations as a first step, Coca-Cola transformed selected traditional billboards into simple, yet iconic signs that pointed to the closest recycling bins available nearby, putting them in the spotlight for everyone to see. This way, easy-to-find became easy-to-use.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLreXab_g3hyphenhyphenXKP4eEzAfLjJtGQd4AVh2LcFIzxrdtYTv6NMxHDTMNJzpvNwD2CApbMmwFy0-FoJ6T9OD1iQH5RpPL0fqVtpB8Qb2J0TmSzfBbMcnWZAXE987RpNzr9Mb16eDLX6loTP4/s1600/Coca-Cola_TheSign_04.jpg" imageanchor="1"><img border="0" data-original-height="1068" data-original-width="1600" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLreXab_g3hyphenhyphenXKP4eEzAfLjJtGQd4AVh2LcFIzxrdtYTv6NMxHDTMNJzpvNwD2CApbMmwFy0-FoJ6T9OD1iQH5RpPL0fqVtpB8Qb2J0TmSzfBbMcnWZAXE987RpNzr9Mb16eDLX6loTP4/s640/Coca-Cola_TheSign_04.jpg" width="640" /></a><br /> <br /> The minimal design of each sign was based on Coca-Cola’s most iconic visual element, the Ribbon. To avoid cluttering the city with additional material, each media space was carefully selected on the basis of its potential to put a nearby, pre-existing or new recycling bin in the spotlight.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioFp66O9Nj94RhaR7unwIo8QXt1ZJ5HoN9LeNIr34yiMDIamPLdNRsJWXDpI0s_5OErxUZzVv8Nu5seGxUGtnkD-wM3xIhPiDeYuQCkEnMl0zmDnTm23YEDbpkcjnDl5IN5ZAUZCJcdac/s1600/Coca-Cola_TheSign_03.jpg" imageanchor="1"><img border="0" data-original-height="1058" data-original-width="1600" height="423" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioFp66O9Nj94RhaR7unwIo8QXt1ZJ5HoN9LeNIr34yiMDIamPLdNRsJWXDpI0s_5OErxUZzVv8Nu5seGxUGtnkD-wM3xIhPiDeYuQCkEnMl0zmDnTm23YEDbpkcjnDl5IN5ZAUZCJcdac/s640/Coca-Cola_TheSign_03.jpg" width="640" /></a><br /> <br /> The campaign, which has already touched a couple of cities in Central and Eastern Europe, is now making its appearance at the Happy Energy Tour, the colossal music event that takes place across the main cities of Bulgaria. First results show already that the 85% of cans have been collected separately, a significantly higher rate versus the previous year.<br /> <br /> <br /> <br /> <b>Credits:</b><br /> <br /> Agency: Publicis Italy s.r.l.<br /> Global CCO Publicis Communication Worldwide: Bruno Bertelli<br /> CCO Publicis Italy: Cristiana Boccassini<br /> Executive Creative Directors: Davide Boscacci, Jorg Riommi<br /> Art Director: Andrea Raia<br /> Copywriter: Matteo Gatto<br /> Illustrator: Davide Barco<br /> Global Client Service Director: Lorenza Montorfano<br /> Account Director: Marcia Carneiro<br /> CEE Portfolio and Growth director: Romain Maillard<br /> CEE IMC director: Dmitry Muzychenko<br /> CEE Content Excellence Director: Monica Alvarez<br /> CEE Content Excellence Manager: Desirèe Ferrari<br /> <br /> <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2712023112354321158'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2712023112354321158'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/06/coca-cola-and-publicis-gets-to-point.html' title='Coca-Cola And Publicis Gets to the Point with Recycling in Latest Billboard Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1B7uqzxQQh5_t0AM6QjX9Y27KU5TgHVblhJNOEa4B5yJj2KHHSbw-V6v3xOQzMnQbDi7aSM_CO2QF4vw_tSkiskDYKUV-aw5c4syvplGNrJU4XFjkqC7bHJvpcy2_e954n6Icea_VVME/s72-c/Coca-Cola_TheSign_07.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3720692495306447188</id><published>2019-02-02T07:33:00.001-08:00</published><updated>2019-03-07T05:34:31.180-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Super Bowl 2019 LIII"/><category scheme="http://www.blogger.com/atom/ns#" term="Super Bowl Ad"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Coca-Cola's Pre-Super Bowl Ad Promotes Inclusion & Diversity</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiguWYVkLEMZTwXFdKh7xDaFhQRTAgpnaMb9rbI1UNF3eqbI2FcUY7Aq81R5AmBbMD1Ovxj9fDCM7weyajlz_52E17APkyzuFX95gqYw4-cweriFN-rOgXqSOatHgtVlhqu1aOQ4WjNOuNu/s1600/f877d002-fa39-48ee-9e63-92755e7b0f3f-coca-cola-big-game-2019-a-coke-is-a-coke-still-1.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiguWYVkLEMZTwXFdKh7xDaFhQRTAgpnaMb9rbI1UNF3eqbI2FcUY7Aq81R5AmBbMD1Ovxj9fDCM7weyajlz_52E17APkyzuFX95gqYw4-cweriFN-rOgXqSOatHgtVlhqu1aOQ4WjNOuNu/s640/f877d002-fa39-48ee-9e63-92755e7b0f3f-coca-cola-big-game-2019-a-coke-is-a-coke-still-1.jpg" width="640" height="360" data-original-width="1020" data-original-height="574" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/6Hcrz4Jq9WE" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br /> <a href="https://www.adstasher.com/search?q=+Coca-Cola"><br /> Coca-Cola</a> is pulling back from the Super Bowl after an 11-year run, opting to run a commercial just before kickoff of the CBS broadcast of the game on February 3, but not in the event itself.<br /> <br /> Tom Brady and the New England Patriots will take on the Los Angeles Rams in Atlanta for Super Bowl LIII, and as usual we can expect the commercials to create just as much buzz as the game.<br /> <br /> Coca Cola's campaign takes a particular interesting route by focusing on themes around inclusion and diversity. This message is especially important in the NFL — the league is still facing backlash over Colin Kaepernick not having a new home on an NFL team, with many claiming it’s because he took a knee during the U.S. National Anthem in silent protest against police brutality against blacks in America.<br /> <br /> The 60-second ad will air just before kickoff, and the commercial’s main message is that a Coke is for everyone. The ad’s closing line was taken from iconic pop artist Andy Warhol: “We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And together is beautiful too.”<br /> <br /> Stuart Kronauge, Senior Vice-President of Marketing of Coca-Cola North America said: “Coca-Cola is a brand built on optimism, diversity and inclusion.”<br /> <br /> “We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided,” he said. “This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.’”<br /> <br /> A Coke Is a Coke shows a more playful side of the brand, with animated characters of all kinds enjoying a Coke.<br /> <br /> Coke has had a long history in creating memorable and meaningful ads throughout the past 130 years, always standing behind their message of togetherness in their iconic ads like It’s Beautiful and The Wonder of Us.<br /> <br /> The new ad also pays tribute to Coke’s hometown of Atlanta, GA, where this year’s Super Bowl is being held. Since 1886, Coca-Cola has been a core part of the city’s transformation to become more inclusive and welcoming, including making sure that Dr. Martin Luther King Jr. was recognized by Georgia for winning the Nobel Peace Prize.<br /> <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3720692495306447188'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3720692495306447188'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/02/coca-colas-pre-super-bowl-ad-promotes.html' title='Coca-Cola's Pre-Super Bowl Ad Promotes Inclusion & Diversity'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiguWYVkLEMZTwXFdKh7xDaFhQRTAgpnaMb9rbI1UNF3eqbI2FcUY7Aq81R5AmBbMD1Ovxj9fDCM7weyajlz_52E17APkyzuFX95gqYw4-cweriFN-rOgXqSOatHgtVlhqu1aOQ4WjNOuNu/s72-c/f877d002-fa39-48ee-9e63-92755e7b0f3f-coca-cola-big-game-2019-a-coke-is-a-coke-still-1.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3430701142436208771</id><published>2018-12-18T05:25:00.002-08:00</published><updated>2018-12-18T05:25:34.301-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Herezie Group"/><title type='text'>Coca-Cola France Creates the Most Sought-After Product this Christmas</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG6wDltvOjnNHZhRX4oG7kdbPrB64znoXlu1ddTczo98WZY36E-G7JR7jyByVFbvZYNYUCxE4UaCmgZ6yRyFrPHUT4JPLfIR48kRHJPhn3N6P7m0f95g3jwGOS7fN665kYV4C3mzb3FdvC/s1600/Coca-Cola+-+%2523NOEL2ETOILES+%25281%2529.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG6wDltvOjnNHZhRX4oG7kdbPrB64znoXlu1ddTczo98WZY36E-G7JR7jyByVFbvZYNYUCxE4UaCmgZ6yRyFrPHUT4JPLfIR48kRHJPhn3N6P7m0f95g3jwGOS7fN665kYV4C3mzb3FdvC/s640/Coca-Cola+-+%2523NOEL2ETOILES+%25281%2529.jpg" width="640" height="360" data-original-width="1600" data-original-height="900" /></a><br /> Tradition asks that you place a crest in the shape of a star on top of your Christmas tree.<br /> But what do you put when you are FIFA World Champion ?<br /> Two stars, of course.<br /> <br /> As France is still basking in the glow of winning the World Cup this summer and adding a second star to its first crown won in 1998, this Christmas, Coca-Cola France, sponsor of the French Football National Team, created a special Christmas tree topper featuring not one, but two stars.<br /> <br /> And the collectible item is proven to be a hit among influencers! People are going crazy for the exclusive product that provides the perfect addition to Christmas trees this season. And the lucky few able to score the special crest are flooding Twitter and Instagram with pictures of their trees on social media with the hashtag #Noel2Etoiles.<br /> <br /> The limited edition topper is currently being offered as a gift on the Coca-Cola Store: <a href="https://www.cocacolastore.fr/">https://www.cocacolastore.fr/</a> <br /> <br /> This cheeky operation has been conceived by Herezie Group in Paris.<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3430701142436208771'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3430701142436208771'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/12/coca-cola-france-creates-most-sought.html' title='Coca-Cola France Creates the Most Sought-After Product this Christmas'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG6wDltvOjnNHZhRX4oG7kdbPrB64znoXlu1ddTczo98WZY36E-G7JR7jyByVFbvZYNYUCxE4UaCmgZ6yRyFrPHUT4JPLfIR48kRHJPhn3N6P7m0f95g3jwGOS7fN665kYV4C3mzb3FdvC/s72-c/Coca-Cola+-+%2523NOEL2ETOILES+%25281%2529.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8034472468688479924</id><published>2018-07-28T06:56:00.000-07:00</published><updated>2018-08-20T07:00:15.415-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Gett Delivery"/><category scheme="http://www.blogger.com/atom/ns#" term="GNS Boutique Publicis"/><category scheme="http://www.blogger.com/atom/ns#" term="print ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Israeli Creative Agency GNS Publicis Delivers with Creative Print Ads</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGtmg2p-j9Jb6wcUsOCV0pFLJl1Fa4oAYg3mSnjXlK7VIHZGcIBIh3NxiX3P_Ammq_G9K6X_GtVYEEcj2EP6rxCDMJE_wqmnMxF_mO5dZyxbIxRg5gBdAFx33K-5VJ-S2uFuz7Zom9bI/s1600/new+Coca-Cola+Zero+lemon+%25282%2529.jpg" imageanchor="1"><img border="0" data-original-height="592" data-original-width="1059" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGtmg2p-j9Jb6wcUsOCV0pFLJl1Fa4oAYg3mSnjXlK7VIHZGcIBIh3NxiX3P_Ammq_G9K6X_GtVYEEcj2EP6rxCDMJE_wqmnMxF_mO5dZyxbIxRg5gBdAFx33K-5VJ-S2uFuz7Zom9bI/s640/new+Coca-Cola+Zero+lemon+%25282%2529.jpg" width="640" /></a><br /> Here are a few print ads from GNS Boutique Publicis for Coca Cola Israel and Gett Delivery<br /> <br /> <b>GETT DELIVERY</b><br /> Gett delivery with a creative take-off on the little red riding hood fairy tale communicating its quick and easy app-based delivery service, delivering its own message, that a delivery can make a long story short. <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTLelZ27CMFFFHSYTMaShvcZEMxxB52mFPkDyMGDchJfPyokhZN1_b6-1H5HD-Dj2HqW9asO-Dm-38BieLR9Cwg-NYiSOc5sFYRVvHs6xNFP92bdytIky-T64eM3GMOcC2Rwh-0bnH7DM/s1600/Gett+Delivery.jpg" imageanchor="1"><img border="0" data-original-height="1221" data-original-width="1600" height="488" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTLelZ27CMFFFHSYTMaShvcZEMxxB52mFPkDyMGDchJfPyokhZN1_b6-1H5HD-Dj2HqW9asO-Dm-38BieLR9Cwg-NYiSOc5sFYRVvHs6xNFP92bdytIky-T64eM3GMOcC2Rwh-0bnH7DM/s640/Gett+Delivery.jpg" width="640" /></a><br /> <br /> <b>CREDITS</b><br /> Client: Gett Delivery<br /> Ad name: Make a long story short<br /> <br /> Agency: GNS Publicis<br /> Creative Director: Adam Peled<br /> Art Director: Evgeni Zlatopolsky<br /> Copywriter: Tom Gabay<br /> Head of Boutique: Dor Avnaim<br /> Client Manager: Roei Wachtel<br /> <br /> <br /> <b>COCA-COLA ZERO LEMON</b><br /> Coca-Cola launches a new Coca-Cola ZERO flavour in Israel for the first time in 10 years with a clever iconic print ad<br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYd0QJDX0KjtI_FcJMC-KPy446X57qCmj4gfJfqvtR3ZgHGZ3lsvvzKjQ_7E52uvlkUB_7whMyl_zF5kbzKFDzZeE96uaTHz0x31k1k_UQqieC6AJ2M8ukJv3UDR0twEpMJgqAUCcRl5Q/s1600/new+Coca-Cola+Zero+lemon.jpg" imageanchor="1"><img border="0" data-original-height="1600" data-original-width="1221" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYd0QJDX0KjtI_FcJMC-KPy446X57qCmj4gfJfqvtR3ZgHGZ3lsvvzKjQ_7E52uvlkUB_7whMyl_zF5kbzKFDzZeE96uaTHz0x31k1k_UQqieC6AJ2M8ukJv3UDR0twEpMJgqAUCcRl5Q/s640/new+Coca-Cola+Zero+lemon.jpg" width="488" /></a><br /> <br /> <b>CREDITS</b><br /> Client: Coca-Cola Israel<br /> Ad name: New Coca-Cola ZERO lemon <br /> <br /> Agency: GNS Publicis <br /> Creative Director: Adam Peled<br /> Art Director: Evgeni Zlatopolsky<br /> Copywriter: Tom Gabay<br /> <br /> <b>COCA-COLA ISRAEL</b><br /> Coca-Cola celebrates the announcement of it being the no. 1 brand in Israel in 2018 with what could truly turn out to be a timeless ad.<br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAT7g8FJgJWvS22xsaZgnLOsTi5ffQ-kid6SRID_6YSt4PH29fdJLMgTwy4Twq0QNQplq1P9zMZ1h3ZocgTFWPkfOAJi90rYxgMia2IpcuQ-gki1a6EGfckoV3hyphenhyphenkbaqvUiel3mCTaTdk/s1600/Coca+Cola-+Timeless.jpg" imageanchor="1"><img border="0" data-original-height="1050" data-original-width="1600" height="420" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAT7g8FJgJWvS22xsaZgnLOsTi5ffQ-kid6SRID_6YSt4PH29fdJLMgTwy4Twq0QNQplq1P9zMZ1h3ZocgTFWPkfOAJi90rYxgMia2IpcuQ-gki1a6EGfckoV3hyphenhyphenkbaqvUiel3mCTaTdk/s640/Coca+Cola-+Timeless.jpg" width="640" /></a><br /> <br /> <b>CREDITS:</b><br /> Client: Coca-Cola Israel<br /> Ad name: Timeless<br /> <br /> Agency: GNS Publicis <br /> Creative Director: Adam Peled<br /> Art Director: Evgeni Zlatopolsky<br /> Copywriter: Tom Gab<br /> <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8034472468688479924'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8034472468688479924'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/07/israeli-creative-agency-gns-boutique.html' title='Israeli Creative Agency GNS Publicis Delivers with Creative Print Ads'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGtmg2p-j9Jb6wcUsOCV0pFLJl1Fa4oAYg3mSnjXlK7VIHZGcIBIh3NxiX3P_Ammq_G9K6X_GtVYEEcj2EP6rxCDMJE_wqmnMxF_mO5dZyxbIxRg5gBdAFx33K-5VJ-S2uFuz7Zom9bI/s72-c/new+Coca-Cola+Zero+lemon+%25282%2529.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3370602116061842217</id><published>2018-06-10T22:34:00.002-07:00</published><updated>2018-06-20T07:25:41.799-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="FIFA 18"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Coca-Cola's Campaign by Mercado McCann Aims to Get Us Ready for FIFA World Cup 2018</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHsmGP_vYMqnQlHUYPIURAO0P9xWzzV0x3BBXwdVZl7gLarI-A73vU3qgzyDcumUesq2YEKN8gOZPyTEbfAEyjjRIqkaZZ52CBEesShlbHjdaTbodS3fpyruT88vudB5VDjsatv2vyXE/s1600/coca+cola+world+cup.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHsmGP_vYMqnQlHUYPIURAO0P9xWzzV0x3BBXwdVZl7gLarI-A73vU3qgzyDcumUesq2YEKN8gOZPyTEbfAEyjjRIqkaZZ52CBEesShlbHjdaTbodS3fpyruT88vudB5VDjsatv2vyXE/s640/coca+cola+world+cup.jpg" width="640" height="360" data-original-width="1280" data-original-height="720" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/3H5p_CjB9-s" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <br /> After two years of closely working together, Coca-Cola and Mercado McCann will honor the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries.<br /> <br /> Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: "being READY", three of the four TV commercials of this campaign designed for various formats were also developed by the agency: Stock Up, to the beat of “Are you ready”— an AC/DC classic inspiring football fans to purchase enough of their favorite Coca-Cola before each of the matches; Ready For, in which company employees talk to the bottles and prepare them for the emotions they may experience during the FIFA World Cup alongside the fans while inspiring them to “show the world what they’re made of”. It’s worth mentioning they will both feature world-renowned musical artist Jason Derulo, writer and performer of Coca-Cola’s anthem for the 2018 FIFA World Cup.<br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/-L3o5ARXNgs" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> The third ad, Uplifted Alex is the first to appear within the frame of the 2018 FIFA World Cup. There’s much more to it than just a commercial, it innovates in the field of brand advertising: Mercado McCann and Coca-Cola created the first spot within a videogame to be launched on real-world platforms. When playing EA Sport’s FIFA ’18 in Journey mode, Alex Hunter, star of the game, will sign a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador. Players will be able to watch him shoot a commercial. Uplifted Alex came to life as an ad to launch the new Coca-Cola Zero Sugar being pre-released on the Coca-Cola Sign in Times Square – the first 3D electro-kinetic billboard. The commercial was later played in movie theaters and on social media platforms. The fourth spot, “Uplifters” was developed by The Cyranos // McCann from Barcelona.<br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/-TCOINh3erc" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> The campaign is complemented by a special edition of Coca-Cola cans with the numbers 0 through 9 printed on them. The idea behind Score Packaging is for fans to share predictions before each match with their friends on social media platforms.<br /> <br /> This global campaign led by Mercado McCann also included working together with Coca-Cola’s Global Design Team on the entire photographic campaign, carried out by photographers Guy Aroch & Anna Palma in New York City. The agency also participated on Panini’s digital sticker album with an exclusive section for fans, among other activation.<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3370602116061842217'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3370602116061842217'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/coca-colas-campaign-by-mercado-mccann.html' title='Coca-Cola's Campaign by Mercado McCann Aims to Get Us Ready for FIFA World Cup 2018'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHsmGP_vYMqnQlHUYPIURAO0P9xWzzV0x3BBXwdVZl7gLarI-A73vU3qgzyDcumUesq2YEKN8gOZPyTEbfAEyjjRIqkaZZ52CBEesShlbHjdaTbodS3fpyruT88vudB5VDjsatv2vyXE/s72-c/coca+cola+world+cup.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8605247492122673937</id><published>2018-05-23T06:29:00.000-07:00</published><updated>2018-06-01T13:10:34.076-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="#PassTheHappiness"/><category scheme="http://www.blogger.com/atom/ns#" term="celebrity commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Jason Derulo"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Jason Derulo Asks For Your Support in Coca-Cola's #PassTheHappiness Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiujDy1gk4N6MYKgCVWD68NxjZF42Xd55nPw0fYOddmVr1agnA8N5WlVtVhM69jwNfx_ygbPSPd1JNJ-yh_khwOyJ2rUzf3AbAH3vty8ALNLm41vUfU50HMXiHu1bZ_Ed7hPHxBnWeGkjkM/s1600/Coca+Cola+DeRulo.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiujDy1gk4N6MYKgCVWD68NxjZF42Xd55nPw0fYOddmVr1agnA8N5WlVtVhM69jwNfx_ygbPSPd1JNJ-yh_khwOyJ2rUzf3AbAH3vty8ALNLm41vUfU50HMXiHu1bZ_Ed7hPHxBnWeGkjkM/s640/Coca+Cola+DeRulo.png" width="640" height="360" data-original-width="1590" data-original-height="895" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/ju9h3TXTybg" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> In his latest partnership with Coca-Cola, Jason Derulo, speaks out about bringing the power of play to underprivileged youth globally through the #PassTheHappiness campaign. <br /> <br /> As the voice behind the Coca-Cola Anthem for the 2018 FIFA World Cup, a unifying song called "Colors", Derulo was the natural choice to serve as spokesperson for Coca-Cola’s latest FIFA World Cup initiative presented in partnership with Walmart International, which ties together the message of “Colors” with the spirit of social responsibility.<br /> <br /> “This is a great opportunity to give back, not only to my home country of Haiti, but to teenagers around the world,” Derulo says, juggling a One World FutbolTM at his home outside Los Angeles. "This ball is amazing.” <br /> <br /> The One World Futbol, created by One World Play Project, never needs a pump and never goes flat. It's designed to withstand the toughest playing conditions in the world. For teenagers living in challenging environments, the unpoppable One World Futbol ensures a game never ends early due to faulty equipment.<br /> <br /> Through the #PassTheHappiness campaign, Coca-Cola, Walmart International and social impact company One World Play Project are teaming up to provide custom branded, One World Futbols to youth living in disadvantaged communities worldwide. <br /> <br /> <b>One World Play</b><br /> With the 2018 FIFA World Cup Russia tournament happening this summer, fans in 14 countries are invited to recognize this global event as an opportunity to make a difference. By simply buying participating Coca-Cola Company products at Walmart and their affiliated retail banners in those countries, fans will be helping Coke and Walmart to donate One World Futbols to youth in need.<br /> <br /> “As two of the most inclusive brands on the planet, Coke and Walmart are leveraging the 2018 FIFA World Cup occasion to provide consumers the opportunity to give back while stocking up for games time,” said James Beck, Global Walmart Marketing Director for Coca-Cola.<br /> <br /> “We are excited to partner with Jason, our global music influencer, to drive home the message spoken in the lyrics of his song 'Colors' where fans are encouraged to show their true colors," Beck continued. "There is an inherent connection between his message and the beauty of giving back. We could not be more proud.”<br /> <br /> As fans across the world raise their flags and represent their countries in celebration of the World Cup this summer, the #PassTheHappiness campaign invites them to celebrate their beloved sport as a force for social good.<br /> <br /> #PassTheHappiness is launching in the United Kingdom, Mexico, Argentina, Brazil, Canada, Central America (Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua), Chile, China, Japan and South Africa. <br /> <br /> If you are not in a participating location and/or would like more information about how to buy or give unpoppable soccer balls, visit <a href="https://www.oneworldplayproject.com/">One World Play Project</a>.<br /> <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8605247492122673937'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8605247492122673937'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/05/jason-derulo-asks-for-your-support-in.html' title='Jason Derulo Asks For Your Support in Coca-Cola's #PassTheHappiness Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiujDy1gk4N6MYKgCVWD68NxjZF42Xd55nPw0fYOddmVr1agnA8N5WlVtVhM69jwNfx_ygbPSPd1JNJ-yh_khwOyJ2rUzf3AbAH3vty8ALNLm41vUfU50HMXiHu1bZ_Ed7hPHxBnWeGkjkM/s72-c/Coca+Cola+DeRulo.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3578283604277865875</id><published>2018-03-06T06:50:00.000-08:00</published><updated>2018-03-06T06:50:30.929-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Kim Sae-jeong"/><category scheme="http://www.blogger.com/atom/ns#" term="Park Bo-gum"/><title type='text'>Coca Cola Taps Park Bo-gum and Kim Sae-jeong for Spring 2018 Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiyBNVoXWQg-4tqvc9HP10_I9LYkCzb-3rxswAyvn42XVJ-RAR2xW-5We3169LX66-34r_QZtnyXtVVmToD83jJw16UpXlYLIAJWZyHhGQL2ur7-zil19YmD27RxGV8iP03hFNF7h3txV5/s1600/Kim+Sae-jeong+coca+cola+2.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiyBNVoXWQg-4tqvc9HP10_I9LYkCzb-3rxswAyvn42XVJ-RAR2xW-5We3169LX66-34r_QZtnyXtVVmToD83jJw16UpXlYLIAJWZyHhGQL2ur7-zil19YmD27RxGV8iP03hFNF7h3txV5/s640/Kim+Sae-jeong+coca+cola+2.jpg" width="640" height="320" data-original-width="1000" data-original-height="500" /></a><br /> Korean actor Park Bo-gum and K-pop princess Kim Sae-jeong (from the girl group Gugudan) are featuring for Coca-Cola's spring campaign.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihDZNC-b-NewD5HqsQiSI0oJ-Bz_gEi8_f14kZ5wOp1AybZFdHKSPaPtl2csYFkGd1ry-7AvYZzJUKnUJT25jfUddx4lLlvQ2a5IHpH10f3X7hHxGc41KkOTKoxgp_aFnMQiaYbTiz0bpK/s1600/park+bo-gum+coca+cola.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihDZNC-b-NewD5HqsQiSI0oJ-Bz_gEi8_f14kZ5wOp1AybZFdHKSPaPtl2csYFkGd1ry-7AvYZzJUKnUJT25jfUddx4lLlvQ2a5IHpH10f3X7hHxGc41KkOTKoxgp_aFnMQiaYbTiz0bpK/s640/park+bo-gum+coca+cola.jpg" width="640" height="427" data-original-width="640" data-original-height="427" /></a><br /> <br /> Park Bo Gum will continue being the face of Coca-Cola for Spring after featuring for the popular beverage maker's 2018 Pyeongchang Winter Olympics campaign with figure skating legend, Kim Yuna. <br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQyFtW6XffqPp5hIJ6gIeVIrwzLBHvKwSVHZcGYAPyRk68X8utwdBZXBpWFN4v4cQCY8ixkp7WKo1NEMIRazaB0x1T1earAO2y-iCqQ3TYVxCyqDzZ-L5cDFh3iAwCcHCTIla-94SF2xXu/s1600/park+bo-gum+coca+cola+2.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQyFtW6XffqPp5hIJ6gIeVIrwzLBHvKwSVHZcGYAPyRk68X8utwdBZXBpWFN4v4cQCY8ixkp7WKo1NEMIRazaB0x1T1earAO2y-iCqQ3TYVxCyqDzZ-L5cDFh3iAwCcHCTIla-94SF2xXu/s640/park+bo-gum+coca+cola+2.jpg" width="640" height="427" data-original-width="640" data-original-height="427" /></a><br /> <br /> Behind-the-scene photos released by Coca Cola Korea showed the the pair cycling with their friends while enjoying the spring sunshine during commercial filming.<br /> <br /> “I’ve recently graduated college, and to celebrate it, I want to go on a bike trip with my friends and enjoy blooming flowers,” said Park during the shooting. <br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRGqMKXChVQF-aO1UiduYR6hBQ6_QT_-Ie4zYmqUhi4rhZGVYvaBfmn1kDYpG9j-QIVrbNqFiak1JVLh6SmgV3n3kSCKQwDc2FjoT6Tb5h2pe2Hz7kfHhiwx1-GdF19gML8OQYM-4Mgj09/s1600/Kim+Sae-jeong+coca+cola.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRGqMKXChVQF-aO1UiduYR6hBQ6_QT_-Ie4zYmqUhi4rhZGVYvaBfmn1kDYpG9j-QIVrbNqFiak1JVLh6SmgV3n3kSCKQwDc2FjoT6Tb5h2pe2Hz7kfHhiwx1-GdF19gML8OQYM-4Mgj09/s640/Kim+Sae-jeong+coca+cola.jpg" width="427" height="640" data-original-width="640" data-original-height="960" /></a><br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3578283604277865875'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3578283604277865875'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/03/coca-cola-park-bo-gum-kim-sae-jeong.html' title='Coca Cola Taps Park Bo-gum and Kim Sae-jeong for Spring 2018 Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiyBNVoXWQg-4tqvc9HP10_I9LYkCzb-3rxswAyvn42XVJ-RAR2xW-5We3169LX66-34r_QZtnyXtVVmToD83jJw16UpXlYLIAJWZyHhGQL2ur7-zil19YmD27RxGV8iP03hFNF7h3txV5/s72-c/Kim+Sae-jeong+coca+cola+2.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7545677576560480369</id><published>2017-12-09T05:54:00.000-08:00</published><updated>2017-12-09T06:19:20.642-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="A Magic Thank You"/><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Coca Cola Creates Magic in New Christmas Campaign Directed by Hidden Figures Director Theodore Melfi</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxBmyO5Kxjjlb_56ldkhSCWFtc_sDHmWAQ7ILNdfmQbutp9Loz-vUS4sRO1OgKsdAPiKq1-saXatjif-M5_eNWjN4zPHFzzmUk6gumBCkZD4ixMbePnfYBljU8EWeKlKLkJuMLRUFd-ndl/s1600/CocaCola_AMagicThankYou17.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxBmyO5Kxjjlb_56ldkhSCWFtc_sDHmWAQ7ILNdfmQbutp9Loz-vUS4sRO1OgKsdAPiKq1-saXatjif-M5_eNWjN4zPHFzzmUk6gumBCkZD4ixMbePnfYBljU8EWeKlKLkJuMLRUFd-ndl/s640/CocaCola_AMagicThankYou17.jpg" width="640" height="427" data-original-width="1200" data-original-height="800" /></a><br /> This Christmas, Coca-Cola invites you to recognize those who make the season possible, enjoying magical moments together. This global campaign launches with a message that inspires people to give thanks to those who make this season special. <br /> <br /> The social-driven tale stars Scott, a mall elf who overstates his Christmas enthusiasm while trying to impress a girl. The conundrum leads to a chance encounter with Santa and a rideshare driver who work together to save Christmas in this modern twist on a classic tale. <br /> <br /> The short film titled “A Magic Thank You”, is directed by Oscar-nominated Theodore Melfi (“Hidden Figures”). Melfi, a self-proclaimed Christmas fanatic, embraced the formidable task of telling a story that reminds us to be thankful and charitable.<br /> <br /> The film will be running globally in-cinema and on digital and social platforms and supported by above the line elements including Facebook effects that create interactive video masks as Santa or Coca-Cola’s iconic polar bears. Coca-Cola is one of the first global brands to partner with Facebook to launch branded effects.<br /> <br /> “Getting the chance to work on this campaign was a joy and a chance to remind myself what makes Christmas so special: sharing kindness, love, and the spirit of good will with everyone we come in contact with. And Coke is the perfect way to express the feeling of Christmas,” said Melfi.<br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/bnR2lxIfVuA?rel=0&amp;showinfo=0" frameborder="0" gesture="media" allow="encrypted-media" allowfullscreen></iframe><br /> <br /> The campaign, via Pereira & O'Dell, includes special edition Christmas packaging for Original Coca-Cola, Coca-Cola Zero Sugar and Coca-Cola Light. Bottles and cans feature 30 messages of thanks including "Thank you for creating magic", "Thank you for wrapping the gifts beautifully", "Thank you for spreading Christmas cheer", "Thank you for stuffing the stockings", and "Thank you for singing out-of-tune carols".<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIx2sMxLzv-UL6Uo0tBw787AHvPdY3OSx_U9l1zy3MXE0u0i6IYvWitO3xWYlJfIM3UHdOK0qHuu7-gPMRV-QzSpfDoeA36nFPxF_YyVE9PlSpA6E9ujP4rv_2ns7_SyEPjCvMiGOscSJd/s1600/Coca+Cola+Holiday+Cans.JPG" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIx2sMxLzv-UL6Uo0tBw787AHvPdY3OSx_U9l1zy3MXE0u0i6IYvWitO3xWYlJfIM3UHdOK0qHuu7-gPMRV-QzSpfDoeA36nFPxF_YyVE9PlSpA6E9ujP4rv_2ns7_SyEPjCvMiGOscSJd/s640/Coca+Cola+Holiday+Cans.JPG" width="640" height="376" data-original-width="1600" data-original-height="941" /></a><br /> <br /> <b>CREDITS:</b><br /> Agency - Pereira & O'Dell<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7545677576560480369'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7545677576560480369'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/12/coca-cola-magic-thank-you-theodore-melfi.html' title='Coca Cola Creates Magic in New Christmas Campaign Directed by Hidden Figures Director Theodore Melfi'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxBmyO5Kxjjlb_56ldkhSCWFtc_sDHmWAQ7ILNdfmQbutp9Loz-vUS4sRO1OgKsdAPiKq1-saXatjif-M5_eNWjN4zPHFzzmUk6gumBCkZD4ixMbePnfYBljU8EWeKlKLkJuMLRUFd-ndl/s72-c/CocaCola_AMagicThankYou17.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4664364984554719266</id><published>2017-05-13T09:03:00.000-07:00</published><updated>2017-08-07T09:22:32.876-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="coke"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Coca-Cola Food Feuds: Celebrity Chefs, Local Foodies & Top Eateries Battle It Out In New Coke Ads</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd3BDgIs3g04lGFsNon-RBy_HltX5F25BWI1nzMKI6eiypkddUpQAkhyrfPT3UHwkIu6xxZ2BIe-hpzVGuxloS6_5TB_UZfEESB_UN6X_k4R62ibOSaUeBhAsDRGZLAS4znw0mpB_JO91P/s1600/Coke+Pizza+Feud.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd3BDgIs3g04lGFsNon-RBy_HltX5F25BWI1nzMKI6eiypkddUpQAkhyrfPT3UHwkIu6xxZ2BIe-hpzVGuxloS6_5TB_UZfEESB_UN6X_k4R62ibOSaUeBhAsDRGZLAS4znw0mpB_JO91P/s640/Coke+Pizza+Feud.jpg" width="640" /></a></div><br /> Coca-Cola’s latest campaign, "Serve with a Coca-Cola" will begin airing this weekend. In the ads, “Pizza Feud” and “Burger Feud,” Coke highlights just how passionate people can get about their favorite meals as we hear celebrity chefs like Roble Ali, up-and-coming food truck owners, food bloggers, and everyday food fans debate the most delicious way to prepare and enjoy the best pizza and hamburgers. “Latin Feud,” which already hit the airwaves, features celebrity chef and judge on the upcoming season 8 of MasterChef, Aaron Sanchez.<br /> <br /> Shot documentary-style across the United States in a variety of bustling kitchens, restaurant dining rooms, legendary local restaurants, and family households, the spots highlight both the incredible diversity of our nation’s people and its food culture.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/KqXmn9HPyHQ?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/YLJxmZWsXEk?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/2N8Bc4Skd8c?rel=0" width="730"></iframe><br /> <br /> <b><i>PRESS:</i></b> Whether coupled with the salty crunch of tacos, the mouthwatering taste of a char-grilled steak, or a freshly made grilled chicken sandwich– a delicious, refreshing Coca-Cola® is the perfect complement to any plate. The recently launched campaign encourages gastronomy aficionados and novice foodies alike to “Serve with a Coca-Cola.”<br /> <br /> The campaign aims to engage people in their love affair with food and the modern meal experience – from food halls to food trucks. “Serve with a Coca-Cola” features a new documentary-style television commercial that’s airing in English and Spanish nationwide and will extend throughout the year. Titled “Latin Food Feud,” Chef Aarón Sanchez as well as up-and-coming food truck owners, food bloggers and everyday foodies debate the most delicious ways to prepare Latin dishes paired with an ice-cold delicious Coke. The commercial welcomes people into bustling kitchens, restaurant dining rooms, legendary local restaurants and family households, highlighting the diversity of the nation’s people and its food culture. <br /> <br /> Lighthearted and upbeat, the commercial doesn’t take sides on long-standing philosophical debates about things like flour versus corn tortillas – but rather shows that no matter which recipe or style you prefer, everyone can agree that it’s the ideal partner to an ice-cold Coca-Cola.<br /> <br /> “Whether it’s Coca-Cola Original Taste, Coca-Cola Zero, Diet Coke or Coca-Cola Life, an ice-cold, delicious Coke takes any dish to the next level and makes meals more special,” said Stuart Kronauge, senior vice president of marketing for Coca-Cola North America. “The delicious flavor of Coca-Cola transcends cultures and language, and people from all walks of life can pair their favorite foods with a Coke.”<br /> <br /> Two renowned chefs will help bring “Serve with a Coca-Cola” to life: celebrated chef, restaurateur, philanthropist and television personality Aarón Sánchez and restaurateur, caterer and one of the country’s most notable African American chefs, Roblé Ali. <br /> <br /> “From sharing an ice-cold Coke with my grandmother while she prepared family meals to thinking up new dishes for my restaurants, Coca-Cola has always been in my kitchens,” said Chef Aarón. “I’m proud to be partnering with such an iconic brand that’s close to my heart, and I’m excited to share with people across the country how the delicious, distinctive flavors of Coke goes perfectly with so many different styles of food.” <br /> <br /> “I’ve been a big-time Coca-Cola fan my entire life. I’ve paired it with everything from BBQ to street-food, haute cuisine and everything in between for as long as I've been cooking. Of course this partnership is a natural fit for me,” said Chef Roblé. “I began cooking at a young age and have worked in quite a few kitchens before opening my own restaurant and catering company. Along the way, I’ve paired countless meals with Coke, and I think people will be excited to discover new foods and recipes they can pair it with, too.” <br /> <br /> In addition to the television commercial, the fully integrated “Serve with a Coca-Cola” campaign will feature digital video, print, radio and out-of-home advertising and experiential activations at a variety of festivals and events in key markets across the country. <br /> <br /> Earlier this year, the brand brought the “Coca-Cola Kitchen” to the South Beach Wine and Food Festival in Miami, Fla. Festival-goers and fans also enjoyed a taste of the campaign at the Coca-Cola Music concert during the March Madness® Music Festival, held in conjunction with the NCAA® Men’s Final Four® in Phoenix. Most recently, in partnership with Uber, pop-up dinners were held in Atlanta and in New Orleans, where Chef Aarón surprised attendees at the latter with a special dinner and drinks at his restaurant Johnny Sánchez. Throughout the year Coca-Cola will continue to offer up a variety of occasions where people can refresh themselves with a Coca-Cola and try the best dishes served with an ice-cold Coke. <br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4664364984554719266/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/05/coca-cola-food-feuds-celebrity-chefs.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4664364984554719266'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4664364984554719266'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/05/coca-cola-food-feuds-celebrity-chefs.html' title='Coca-Cola Food Feuds: Celebrity Chefs, Local Foodies & Top Eateries Battle It Out In New Coke Ads'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd3BDgIs3g04lGFsNon-RBy_HltX5F25BWI1nzMKI6eiypkddUpQAkhyrfPT3UHwkIu6xxZ2BIe-hpzVGuxloS6_5TB_UZfEESB_UN6X_k4R62ibOSaUeBhAsDRGZLAS4znw0mpB_JO91P/s72-c/Coke+Pizza+Feud.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2498786765361300289</id><published>2015-07-30T16:20:00.000-07:00</published><updated>2015-07-30T16:23:00.329-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="coke"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Coca-Cola China - "Battlefield" Commercial</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCc7ltAP0TXwjPoDJxVAYiFgA5hUbVBRJnS_hh6WuLLAW8sHrAe7l9ktvUUVslwY3dcCBYN4J5j8CXQjB0IZLOUeHO5n16SjvP6XswBUtgYKD1l02_RLwfWK0f0OeeNDlo17WnJSSMQ_rg/s1600/Coca-Cola+Battlefield.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCc7ltAP0TXwjPoDJxVAYiFgA5hUbVBRJnS_hh6WuLLAW8sHrAe7l9ktvUUVslwY3dcCBYN4J5j8CXQjB0IZLOUeHO5n16SjvP6XswBUtgYKD1l02_RLwfWK0f0OeeNDlo17WnJSSMQ_rg/s640/Coca-Cola+Battlefield.png" width="640" /></a></div><br /> Coca-Cola China launches its second blockbuster film for the Summer titled, ‘Battlefield’, which depicts an iconic battle scene between two armies (the black and the gold army) as they fight for the mysterious red box.<br /> <br /> “Following the launch of the first installment ‘Dinosaur’, Battlefield continues the theme of dramatization played out in movies, with the Coca-Cola bottles displaying iconic phrases from some of their most loved movies," Tomaz Mok, Chairman &amp; Chief Creative Officer said.<br /> <br /> Battlefield is shot on a highly recognizable isolated back drop where an epic battle is underway between the two armies. There were weeks of preparation with thousands of soldiers, shooting in the Northwest region along Silk Road at the heart of a remote desert. At the most intense part of the battle, a young boy interrupts the struggle to get to the red box - to getting a bottle of icy cold Coca-Cola. The image of boy enjoying the refreshing great taste of Coca-Cola, immediately captures the attention of the entire Army, triggering their crave for Coca-Cola.<br /> <br /> The overall film concludes with a quote ‘this is really great’ from the popular Chinese TV series ‘Empresses In The Palace’ on the bottle with the end line ‘Coca-Cola makes your Summer more Dramatic’.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/Jvwj71Lxx1Q?rel=0&amp;controls=0&amp;showinfo=0" width="730"></iframe><br /> <br /> Creative Credits:<br /> Ad Agency: McCann, China<br /> Chief Creative Officer: Tomaz Mok<br /> Creative Directors: Jeremy Guo, Hesky Lu<br /> Creative: Jay Caplan<br /> Agency Producer: Christine Chen<br /> Production Company: Moviola</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2498786765361300289/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/07/coca-cola-china-battlefield-commercial.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2498786765361300289'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2498786765361300289'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/07/coca-cola-china-battlefield-commercial.html' title='Coca-Cola China - "Battlefield" Commercial'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCc7ltAP0TXwjPoDJxVAYiFgA5hUbVBRJnS_hh6WuLLAW8sHrAe7l9ktvUUVslwY3dcCBYN4J5j8CXQjB0IZLOUeHO5n16SjvP6XswBUtgYKD1l02_RLwfWK0f0OeeNDlo17WnJSSMQ_rg/s72-c/Coca-Cola+Battlefield.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9036857258156014718</id><published>2015-02-02T16:00:00.001-08:00</published><updated>2018-01-14T15:53:59.017-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Super Bowl XLIX 2015"/><title type='text'>Coca-Cola 2015 Make It Happy Commercial</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAB5MowmgPBl5VygOcCwlqT42R1Ki6D7lxW53E5NzWcRY10pn6YK8Aiod5ZVYXusQNnByS9h1m7-kf_c3cjoW9-lZhg6XdawkIE1p9hTXRGUXBjOWroO8j1Hnr_TozpNyPp7O307EdeR54/s1600/coca-cola-make-it-happy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAB5MowmgPBl5VygOcCwlqT42R1Ki6D7lxW53E5NzWcRY10pn6YK8Aiod5ZVYXusQNnByS9h1m7-kf_c3cjoW9-lZhg6XdawkIE1p9hTXRGUXBjOWroO8j1Hnr_TozpNyPp7O307EdeR54/s1600/coca-cola-make-it-happy.jpg" height="480" width="640" /></a></div><iframe width="730" height="411" src="https://www.youtube.com/embed/1AeG8tCzTGw" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <blockquote class="tr_bq">The Internet can be used to spread either happiness or hate. To either hurt someone or make someone's day. At the end of the day, it's whatever we make it. Let's #MakeItHappy. Find out how you can make the Internet happier at http://www.GoMakeItHappy.com.</blockquote><br /> Creative Credits:<br /> Advertising Agency: Wieden + Kennedy, USA</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9036857258156014718'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9036857258156014718'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/02/coca-cola-2015-make-it-happy-commercial.html' title='Coca-Cola 2015 Make It Happy Commercial'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAB5MowmgPBl5VygOcCwlqT42R1Ki6D7lxW53E5NzWcRY10pn6YK8Aiod5ZVYXusQNnByS9h1m7-kf_c3cjoW9-lZhg6XdawkIE1p9hTXRGUXBjOWroO8j1Hnr_TozpNyPp7O307EdeR54/s72-c/coca-cola-make-it-happy.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7001062265750667453</id><published>2014-10-27T16:22:00.001-07:00</published><updated>2014-10-27T16:22:34.635-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Coca-Cola Diet Coke: Millions of One of a Kind Bottles</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVEHoWCX-neRreBXIRNOudssXnObJxrNoOlkeOdh6WvdH1TtDa-hVHXQM7Ka4Yv07OvjbBBEOdwVClMXecAdA5Riwkmf1_sxGcOfP2Vk93PJ87FX_IA0E7vHq9JEbgxTijbdTNQyANpnkf/s1600/coca-cola-diet-coke-millions-of-one-of-a-kind-bottles-design-great-ads.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVEHoWCX-neRreBXIRNOudssXnObJxrNoOlkeOdh6WvdH1TtDa-hVHXQM7Ka4Yv07OvjbBBEOdwVClMXecAdA5Riwkmf1_sxGcOfP2Vk93PJ87FX_IA0E7vHq9JEbgxTijbdTNQyANpnkf/s1600/coca-cola-diet-coke-millions-of-one-of-a-kind-bottles-design-great-ads.jpg" height="426" width="640" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT5cjqnhOHbXUFkW2zkl6SJH_VTixgioUYe2I4gzcHNHAOV3n803ej2y6bZqpeqOwWNE6JPtKxZ4IJhvZNDDsP2lUSzn1dFHtc_W-eUSlDaKFR6HCVbTjrbIX4xW9CAF2szA1tG0QrrHov/s1600/coca-cola-diet-coke-millions-of-one-of-a-kind-bottles-design-great-ads-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT5cjqnhOHbXUFkW2zkl6SJH_VTixgioUYe2I4gzcHNHAOV3n803ej2y6bZqpeqOwWNE6JPtKxZ4IJhvZNDDsP2lUSzn1dFHtc_W-eUSlDaKFR6HCVbTjrbIX4xW9CAF2szA1tG0QrrHov/s1600/coca-cola-diet-coke-millions-of-one-of-a-kind-bottles-design-great-ads-01.jpg" height="640" width="614" /></a></div><br /> Coca Cola Israel: A new campaign for Diet-Coke revealed a unique collection of over 2 million unique one-of-a-kind bottles. The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a different look. For the consumer this meant no bottle repeated itself and whoever bought a diet coke bottle received a one-of-a-kind design. The purpose of the campaign was to convey to Diet-Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.<br /> <br /> The unique bottles were marketed in all POS in packages of 51 oz., 17 oz. and in 12 oz. bottles. The campaign was accompanied by digital media coverage which gave Diet-Coke fans the opportunity to create an online cup set of their choice, identical to the bottles they collected. In addition to all of the above, selected marketing outlets gave the consumers the chance to create thousands of Diet-Coke branded products such as bags, t-shirts and iPhone covers. Soon after, bottles were up for sale on E-bay at marketing prices as high as $200 for a collection and $15 for one bottle.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="388" mozallowfullscreen="" src="//player.vimeo.com/video/109386803?portrait=0&amp;color=e3e3e3" webkitallowfullscreen="" width="690"></iframe><br /> <br /> The complex campaign was made possible due to an innovative printing technology. A special algorithm was created which gave birth to the design technique - It could create millions of different designs that were completely auto-generated, with no need for human intervention. Alon Zamir, Vice President of Marketing Coca-Cola Israel: "We are proud to launch such a complex, innovative and extraordinary campaign which will convey to all Diet-Coke consumers how extraordinary they are themselves".<br /> <br /> As always, the Diet-Coke brand strives to be innovative and fashionable, the exact qualities that make it so lovable for its consumers, and this campaign signifies this more than ever.<br /> <br /> Credits:<br /> Advertising Agency:Dahaf, Tel Aviv, Israel<br /> Creative:Gefen Team<br /> Production:Q Digital<br /> Print Technology:HP Indigo<br /> via: <a href="http://www.adeevee.com/2014/10/coca-cola-diet-coke-millions-of-one-of-a-kind-bottles-design-integrated/" target="_blank">Adeevee.com</a></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7001062265750667453/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/10/coca-cola-diet-coke-millions-of-one-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7001062265750667453'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7001062265750667453'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/10/coca-cola-diet-coke-millions-of-one-of.html' title='Coca-Cola Diet Coke: Millions of One of a Kind Bottles'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVEHoWCX-neRreBXIRNOudssXnObJxrNoOlkeOdh6WvdH1TtDa-hVHXQM7Ka4Yv07OvjbBBEOdwVClMXecAdA5Riwkmf1_sxGcOfP2Vk93PJ87FX_IA0E7vHq9JEbgxTijbdTNQyANpnkf/s72-c/coca-cola-diet-coke-millions-of-one-of-a-kind-bottles-design-great-ads.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4843296881644327489</id><published>2014-03-08T06:03:00.000-08:00</published><updated>2014-03-08T06:03:38.434-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Coke Zero Shows Us What Pétanque, Fishing and Knitting Have In Common</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" src="//www.youtube.com/embed/cSd0e1It8mg?rel=0" width="690"></iframe><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwt5DgvE6jQ3e7G5eqX4eq_OMy-1581pt-iD1zcmFHD0ma5YOaMmwndOC-LmKABvNgaLyb5lbgJObUhi-2r2RBIRnhSbr0XCB8L7j7PQyLRro6-H09mtHw151j2ZsAgVu98yucLoMo1onf/s1600/Coke+Zero.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwt5DgvE6jQ3e7G5eqX4eq_OMy-1581pt-iD1zcmFHD0ma5YOaMmwndOC-LmKABvNgaLyb5lbgJObUhi-2r2RBIRnhSbr0XCB8L7j7PQyLRro6-H09mtHw151j2ZsAgVu98yucLoMo1onf/s1600/Coke+Zero.jpg" height="173" width="320" /></a></div> When was the last time you and your friends gathered around the television to watch a good game of pétanque? Pétanque players, knitters, fishermen,... they don't get the glory soccer players get. But wouldn't it be nice if for once they got some more support? Coca-Cola Zero asked 5 ordinary people if they could film them while going about their hobbies. <i>"They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time".</i><br /> <br /> Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.<br /> <br /> The video is part of the Coca-Cola Zero "Just Add Zero" campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.<br /> <br /> <b>Creative Credits:</b><br /> Advertising Agency: Duval Guillaume and Antwerp, Belgium<br /> Creative Directors: Geoffrey Hantson and Katrien Bottez<br /> Art Director: Tim Schoenmaeckers<br /> Copywriter: Niels Sienaert<br /> Digital Strategic Planners: Kris Hoet and Sophie Jadoul<br /> Head of Interactive Concept: Frédéric De Vries<br /> Production Company: Made in Brussels<br /> Post Production: ACE image Factory<br /> Editors: Stijn Deconinck, Stefan Rycken<br /> Sound Production: Raygun</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4843296881644327489/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/03/coke-zero-shows-us-what-petanque.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4843296881644327489'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4843296881644327489'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/03/coke-zero-shows-us-what-petanque.html' title='Coke Zero Shows Us What Pétanque, Fishing and Knitting Have In Common'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwt5DgvE6jQ3e7G5eqX4eq_OMy-1581pt-iD1zcmFHD0ma5YOaMmwndOC-LmKABvNgaLyb5lbgJObUhi-2r2RBIRnhSbr0XCB8L7j7PQyLRro6-H09mtHw151j2ZsAgVu98yucLoMo1onf/s72-c/Coke+Zero.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3924424419253776849</id><published>2014-02-08T08:15:00.002-08:00</published><updated>2018-01-14T15:48:20.349-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Super Bowl XLVIII"/><title type='text'>Hillcoat on Helming Super Bowl Spot “It’s Beautiful” for Coca-Cola</title><content type='html'><iframe width="730" height="411" src="https://www.youtube.com/embed/JchALYBVEGw" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <br /> Press and Credits:<br /> Feb 5th 2013 – Skunk director John Hillcoat responds to comments following the release of his Super Bowl spot, “It’s Beautiful” for client Coca-Cola through W+K, Portland. “I didn’t expect such a huge response,” explains the renowned film director, screenwriter and music video director on his controversial Super Bowl commercial. <br /> <br /> The absorbing spot, aptly entitled “It’s Beautiful,” has sparked outrage across America and quickly permeated the pop culture ether with an array of coverage in Time Magazine, The New Yorker, Vanity Fair – even a segment on The Colbert Report amusingly mocking people’s response to the commercial.<br /> <br /> Produced by Skunk with concept from W+K, Portland, the work features beautifully carved images of a multi-cultural America with “America, The Beautiful” playing alongside, voiced in an array of different languages. <br /> <br /> It’s work that celebrates what it means to be American – but work that also rattled the nerves of a less patriotic segment of the country that continue to express their distaste for the patriotic song voiced in languages other than English, as well as the inclusion of a gay couple:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-8HZ5xbastpYSTkD75EcWJukJxuaS8_b46lvuXm2RKy8SUHKL2fsGjUGieFg3KD04RWVySmGFA59zxU878b6M0a0HwiQZbxRHKrlj3kq0QK5NiZ3osjbJb71-GnOq4NGAQNd3hptHG_K4/s1600/coca+cola+america+is+beautiful.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-8HZ5xbastpYSTkD75EcWJukJxuaS8_b46lvuXm2RKy8SUHKL2fsGjUGieFg3KD04RWVySmGFA59zxU878b6M0a0HwiQZbxRHKrlj3kq0QK5NiZ3osjbJb71-GnOq4NGAQNd3hptHG_K4/s1600/coca+cola+america+is+beautiful.jpg" height="244" width="640" /></a></div><br /> “We all know there are those kind of bigots out there but I had no idea how deeply embedded it was,” continues Hillcoat on the overwhelming response. “It seems that the divide in America has never been greater.”<br /> <br /> Discussing the commercial further Hillcoat narrows down the reasons why he believes the work is a success, feeling its real strength lies in its pure, natural simplicity: <br /> <br /> “The succinctness of the idea from W+K was there from the beginning, unveiling a cross section of different ethnic communities in everyday American life,” he explains. “Naturalism was very important, while I also pushed for the song to feature young female voices for added consistency.”<br /> <br /> A nine-day shoot took place in New York, New Mexico, Colorado and Los Angeles to uncover genuine, intimate moments that accentuated the creative idea. <br /> <br /> “We used hand-held cameras using natural light,” he explains. “This commercial was all about using very little light and gadgets to find pure, photographic and lyrical moments.” <br /> <br /> Once wrapped Hillcoat worked aside editor Angus Wall to construct the feel and pace of the commercial: “We selected the most successful vignettes,” overviews Hillcoat. “I already knew we’d start with the cliché image of a Caucasian American cowboy – a classic moment the audience is very used to – then go immediately to Native American, followed by representations of other important cultures within America’s borders. We made sure there was a balance throughout.”<br /> <br /> The fact that the song, “America, the Beautiful” was written in 1893 by Katherine Lee Bates – a lesbian from Massachusetts – was also not lost on Hillcoat. He notes his insistence to include a gay couple in the work, a concept in the original script that could have been overlooked, was important iconography to embrace. <br /> <br /> He explains further that very little product placement also made the message clear and strong: “I was adamant that if there was too much product shown that it would undermine the big message,” he reveals. “We had to shoot product in every vignette, but it was more just a process we needed to go through. In the end, all agreed that too much product on the screen would undermine the greater message we were conveying. We all agreed, and I have to say the collaboration with agency and client was phenomenal throughout the whole process.”<br /> <br /> An upcoming, longer :90 second version of the spot is also planned for release during The Sochi 2014 Winter Olympics.<br /> <br /> Hillcoat is currently in post-production on a Johnny Cash music video through Skunk, a road trip across the US that also reveals a very different take on Americana: “It’s a very interesting view of America,” he reveals. “Some of it was shot on skid row, inside prisons and the music video captures a very interesting and compelling atmosphere throughout.”<br /> <br /> CREDITS<br /> <br /> Agency: Wieden + Kennedy, Portland <br /> CD/Art Director: Hal Curtis <br /> CD: Jeff Gillette <br /> CD/Writer: Antony Goldstein<br /> Art Director: Storm Tharp <br /> Producer: Julia Lafferty<br /> Production Co: SKUNK <br /> Director: John Hillcoat <br /> Exec Producer: Matt Factor <br /> Exec Producer: Shelly Townsend</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3924424419253776849'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3924424419253776849'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/02/hillcoat-on-helming-super-bowl-spot-its.html' title='Hillcoat on Helming Super Bowl Spot “It’s Beautiful” for Coca-Cola'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/JchALYBVEGw/default.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4545151305550755775</id><published>2014-02-02T09:26:00.000-08:00</published><updated>2014-02-02T09:26:06.357-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Super Bowl XLVIII"/><title type='text'>Coca-Cola's "Going All The Way" Super Bowl Ad</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" src="//www.youtube.com/embed/QKi2wjELK6A?rel=0" width="690"></iframe><br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqDqpHu_va0wjWh96Erewdy5nfwh7MVDcTOC4B06wzt9S5omdIoFjKaIgKcCLsIieA7uWdXqyhDNa9KiLqP7rIRVR7KsHgb6vTT0WarFj0fhCrjO1Lgw5aUk4zksqdIVfajdNKe3VHAa_1/s1600/Coca-Cola+going+all+the+way.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqDqpHu_va0wjWh96Erewdy5nfwh7MVDcTOC4B06wzt9S5omdIoFjKaIgKcCLsIieA7uWdXqyhDNa9KiLqP7rIRVR7KsHgb6vTT0WarFj0fhCrjO1Lgw5aUk4zksqdIVfajdNKe3VHAa_1/s1600/Coca-Cola+going+all+the+way.jpg" height="175" width="320" /></a></div>Coca-Cola's 2014 Super Bowl commercial is about an American underdog chasing his dream. As a company that believes every kid should have the same opportunities. Below, see the story behind Coca-Cola's "Going All The Way" ad shot on location in Wisconsin suburb of Ashwaubenon and home to the Jaguars High School Football team. Adrian is played by Phillip Cates.<br /> <br /> <span style="background-color: black; color: white; font-size: large;">Creative Credits: &nbsp;</span><br /> Created by the advertising agency Wieden+Kennedy, Portland.<br /> Directed by Jake Scott.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="388" src="//www.youtube.com/embed/s7Y43rvyyzY?rel=0" width="690"></iframe><br /> <br /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4545151305550755775/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/02/coca-colas-going-all-way-super-bowl-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4545151305550755775'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4545151305550755775'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/02/coca-colas-going-all-way-super-bowl-ad.html' title='Coca-Cola's "Going All The Way" Super Bowl Ad'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqDqpHu_va0wjWh96Erewdy5nfwh7MVDcTOC4B06wzt9S5omdIoFjKaIgKcCLsIieA7uWdXqyhDNa9KiLqP7rIRVR7KsHgb6vTT0WarFj0fhCrjO1Lgw5aUk4zksqdIVfajdNKe3VHAa_1/s72-c/Coca-Cola+going+all+the+way.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6398122221925847473</id><published>2013-12-19T17:04:00.001-08:00</published><updated>2013-12-19T17:04:24.833-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><title type='text'>New Coca Cola "Life" Ad - Ser Padres HD</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" src="//www.youtube.com/embed/4sNlcwAh83Y?rel=0" width="690"></iframe><br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk7qmOWggv8rtcmgH0FaGT5MInmbakE95ZggdJWosgXJ_XNbKgGBNwj4L07M6kq5VW3OEJgWJbC8dvqhacKT7RRwQgD3-9YHE-bftiGq34VjwuOecD9QNCKhh1OEYgSaoLXzbxXLFz6uyS/s1600/Coca+Cola+Life.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk7qmOWggv8rtcmgH0FaGT5MInmbakE95ZggdJWosgXJ_XNbKgGBNwj4L07M6kq5VW3OEJgWJbC8dvqhacKT7RRwQgD3-9YHE-bftiGq34VjwuOecD9QNCKhh1OEYgSaoLXzbxXLFz6uyS/s320/Coca+Cola+Life.jpg" width="320" /></a></div>Simply beautiful...<br /> <br /> Creative Credits:<br /> Advertising Agency: Santo, Buenos Aires, Argentina<br /> Executive Creative Director: Sebastian Wilhelm<br /> Director: Pucho Mentasti<br /> <br /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6398122221925847473/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/12/new-coca-cola-life-ad-ser-padres-hd.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6398122221925847473'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6398122221925847473'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/12/new-coca-cola-life-ad-ser-padres-hd.html' title='New Coca Cola "Life" Ad - Ser Padres HD'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk7qmOWggv8rtcmgH0FaGT5MInmbakE95ZggdJWosgXJ_XNbKgGBNwj4L07M6kq5VW3OEJgWJbC8dvqhacKT7RRwQgD3-9YHE-bftiGq34VjwuOecD9QNCKhh1OEYgSaoLXzbxXLFz6uyS/s72-c/Coca+Cola+Life.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7133349712498343816</id><published>2013-09-13T08:55:00.001-07:00</published><updated>2013-09-13T08:55:48.845-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>"The World is Ours" by David Correy, Coca-Cola's 2014 FIFA World Cup Campaign Anthem</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" src="//www.youtube.com/embed/L_rRta7MCII?rel=0" width="690"></iframe><br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXElHMtGWQz7oQpTTtqmDMWvGszqvIkz-iaWZNvnH77UG9ESRuxyyBShLm3FcJBFSWarpSJUXKNWTigjtr-zXz6RSgLX4C2OR48t-bJ8p-zsnV8st9zyxawUJMBTjP8MkB8FNLaO22E1Ul/s1600/2014+FIFA+World+Cup+Anthem.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXElHMtGWQz7oQpTTtqmDMWvGszqvIkz-iaWZNvnH77UG9ESRuxyyBShLm3FcJBFSWarpSJUXKNWTigjtr-zXz6RSgLX4C2OR48t-bJ8p-zsnV8st9zyxawUJMBTjP8MkB8FNLaO22E1Ul/s320/2014+FIFA+World+Cup+Anthem.jpg" width="320" /></a></div><div style="text-align: justify;">The official Coca-Cola 2014 FIFA World Cup Anthem "The World Is Ours" by David Correy featuring Monobloco. Written by Rock Mafia and produced by Mario Caldato Jr &amp; Rock Mafia. The video includes plenty of Instagrams of young, attractive people coming together to make the lyric video.</div><br /> <blockquote><div style="text-align: justify;">"The World Is Ours" is Coke's official theme song for the greatest sports show on Earth, the FIFA World Cup. Correy has been working on the biggest song of 2014, 'The World Is Ours' with one of the finest songwriting teams in the world, Rock Mafia. Joining them is notable Brazilian-born producer Mario Caldato Jr., The anthem also features samba rhythms from famous Rio percussion group Monobloco.</div></blockquote></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7133349712498343816/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/09/the-world-is-ours-by-david-correy-coca.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7133349712498343816'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7133349712498343816'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/09/the-world-is-ours-by-david-correy-coca.html' title='"The World is Ours" by David Correy, Coca-Cola's 2014 FIFA World Cup Campaign Anthem'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXElHMtGWQz7oQpTTtqmDMWvGszqvIkz-iaWZNvnH77UG9ESRuxyyBShLm3FcJBFSWarpSJUXKNWTigjtr-zXz6RSgLX4C2OR48t-bJ8p-zsnV8st9zyxawUJMBTjP8MkB8FNLaO22E1Ul/s72-c/2014+FIFA+World+Cup+Anthem.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>