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skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Heineken'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/Heineken'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Heineken/-/Heineken?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>53</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-639481210997836518</id><published>2024-08-02T06:41:00.001-07:00</published><updated>2024-09-05T06:13:32.791-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Le Pub"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>On International Beer Day, Heineken Says You Can Forget About the Beer</title><content type='html'><p><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSbmpoB6aGEKH-M6OI5XpsqJO3VK1zHg_cMwHhfSe6hbcYDTU2-ypaWZzQFM6lAVo-Dazax-UO3C0xB5U5BYiskEnsicNpe0QcMSKrQw0gXPGTSkeeV4MsvVYcHmXTivmpOk2ZuFP0wtotEP0EoUwjraOKJ2INboJWo6vOMWsEqNnM633el0-fBQapUmuT/s1920/FORGOTTENBEER_KV_SOCIAL_1920X1080.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSbmpoB6aGEKH-M6OI5XpsqJO3VK1zHg_cMwHhfSe6hbcYDTU2-ypaWZzQFM6lAVo-Dazax-UO3C0xB5U5BYiskEnsicNpe0QcMSKrQw0gXPGTSkeeV4MsvVYcHmXTivmpOk2ZuFP0wtotEP0EoUwjraOKJ2INboJWo6vOMWsEqNnM633el0-fBQapUmuT/w640-h360/FORGOTTENBEER_KV_SOCIAL_1920X1080.jpg" width="640" /></a></span></div><p><iframe class="BLOG_video_class" allowfullscreen="" youtube-src-id="3EDjOVq_gI8" width="600" height="498" src="https://www.youtube.com/embed/3EDjOVq_gI8"></iframe></p><p><span style="font-size: medium;">This International Beer Day, <a href="https://www.heineken.com/">Heineken</a> has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together.</span></p><p><span style="font-size: medium;">“Want to grab a beer? ¿Te apetece una cerveza? On va boire une bière?” - recognised the world over as a ''catch all phrase'' for getting together, Heineken doesn’t mind if in the end you forget about the beer; as long as you are prioritising socialising.&nbsp;</span></p><p><span style="font-size: medium;">With sociability at Heineken’s core, celebrating these moments is more important to the brand than the beer itself; after all, Freddy Heineken himself said: “I don’t sell beer, I sell gezelligheid” (a famous Dutch phrase meaning ‘the feeling of good times’).&nbsp;</span></p><p><span style="font-size: medium;">To bring this brand purpose to life, the iconic brewer has created an advert, going live today on International Beer Day; that showcases how ‘forgotten beers’ on the periphery of parties, football matches celebrations or get togethers in bars, demonstrate that good times are being had. Soundtracked to Debussy’s Claire de Lune, the powerful ad shows that the best part of having a beer isn’t actually the beer itself.&nbsp;</span></p><p><span style="font-size: medium;">With factors like digital overload and longer working hours increasingly affecting our social lives, making sure we come together for good times is now more important than ever. A recent study1 found nearly a quarter (24%) of the global population feels “very” or “fairly” lonely, while 6% do not feel connected “at all” to others, equating to about one in every 20 people worldwide.&nbsp;</span></p><p><span style="font-size: medium;">Heineken has a rich history of tackling the enemies of socialisation. Earlier this year, the brand launched ‘The Boring Phone', with no access to the internet, social media, or other apps, to help people discover there is more to their social life when there is less on their phone, as research revealed 90% of people admit to habitually scrolling on nights out.&nbsp;</span></p><p><span style="font-size: medium;">While back in 2022, the brewer created ‘The Closer’, a high-tech bottle opener that used technology to close your work apps the moment you pop the lid off a Heineken. Even for its 150th anniversary, which some may have expected to be around heritage, Heineken created a global campaign that shows how the brand doesn’t care how consumers drink, name or spell it, as long as they are having a good time with it, one way or another. It also saw the creation of the ‘Good Times Index’, which looks at the conditions that consumers need to experience that feeling of good times.&nbsp;</span></p><p><span style="font-size: medium;">So, for International Beer Day, Heineken’s sentiment to good times remains just the same – way ahead of the beer itself.&nbsp;</span></p><p><span style="font-size: medium;">Dolf van den Brink, CEO of HEINEKEN, says: “On International Beer Day, we truly get to show what the Heineken® brand stands for - good times together! Of course, we celebrate our beer but what we're most proud of is 150 years of bringing people together, something that will remain at our core for as long as we continue to produce beer. Cheers!”</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/639481210997836518/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/08/on-international-beer-day-heineken-says.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/639481210997836518'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/639481210997836518'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/08/on-international-beer-day-heineken-says.html' title='On International Beer Day, Heineken Says You Can Forget About the Beer'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSbmpoB6aGEKH-M6OI5XpsqJO3VK1zHg_cMwHhfSe6hbcYDTU2-ypaWZzQFM6lAVo-Dazax-UO3C0xB5U5BYiskEnsicNpe0QcMSKrQw0gXPGTSkeeV4MsvVYcHmXTivmpOk2ZuFP0wtotEP0EoUwjraOKJ2INboJWo6vOMWsEqNnM633el0-fBQapUmuT/s72-w640-h360-c/FORGOTTENBEER_KV_SOCIAL_1920X1080.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1128414505854105599</id><published>2024-06-06T05:37:00.003-07:00</published><updated>2024-07-23T05:35:18.339-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="UEFA"/><title type='text'>Heineken and LePub Offered Fans to Make Game-Changing Call for UEFA Champions League Final</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipv-LZy8TIwz_O5dgJUxjy3PN5K72zU12PfVmjVnLHCQy2vpiRCyneWvYHPOD2W0kygPcVZ7gQ8Doa6J6Sdkr-vxfyTw40GDkP-A3lgvex_uu8rPdc72GkLN-vpI1couKri40vQRTUAzrdx_FqnQDnfMhryChW2rxOEH9EDKiARQm-zna7lwNoMPhysnCo/s1065/Heineken%20-%20Superstitious.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="611" data-original-width="1065" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipv-LZy8TIwz_O5dgJUxjy3PN5K72zU12PfVmjVnLHCQy2vpiRCyneWvYHPOD2W0kygPcVZ7gQ8Doa6J6Sdkr-vxfyTw40GDkP-A3lgvex_uu8rPdc72GkLN-vpI1couKri40vQRTUAzrdx_FqnQDnfMhryChW2rxOEH9EDKiARQm-zna7lwNoMPhysnCo/s600/Heineken%20-%20Superstitious.png" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/VCP_B5x5zX4" width="730" youtube-src-id="VCP_B5x5zX4"></iframe></div><p></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #0e101a; font-size: medium;"><a href="https://www.le.pub/" target="_blank">LePub'</a>s recent campaign for the <a href="https://www.uefa.com/uefachampionsleague/" target="_blank">UEFA Champions League Final</a> featured a unique way to help superstitious fans make a unique, possible game changing call, by phone! As you know, Heineken has always supported genuine, passionate fans who express their love for the game in quirky and authentic ways. In highlight of this, the brand celebrated the Real Hardcore Fans platform, which featured a multitude of engaging activities during this year's UEFA Champions League. The latest was dedicated to Jorge, a devoted supporter of Real Madrid, who went viral some time ago on social media because he was on a lucky phone call when his team scored the winning goal in the semi-final.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #0e101a; font-size: medium;">&nbsp;<u></u><u></u></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #0e101a; font-size: medium;">On Saturday, during the night of the final, Heineken and LePub offered fans from both competing teams an opportunity to experience Jorge's luck by providing an active phone line throughout the entire 90 minutes, enabling them to make that game-changing call.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #0e101a; font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #0e101a; font-size: medium;">In the end 1218 people called, 114 calls were answered in 90 minutes and 436 voice messages were left.&nbsp; See the video to see more of this unique campaign featuring authentic reactions from some very passionate, but also very superstitious fans!<br /></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #0e101a; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b><i><span face="Arial, sans-serif" lang="EN-US" style="color: black;">CREDITS</span></i></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b><i><span face="Arial, sans-serif" lang="EN-US" style="color: black;">Campaign Name: Cheers to The Real Hardcore Fans</span></i></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b><i><span face="Arial, sans-serif" lang="EN-US" style="color: black;">HEINEKEN</span></i></b><b><span face="Arial, sans-serif" lang="EN-US" style="color: black;">&nbsp;</span></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Head of Global Heineken® and Amstel Brands:<span>&nbsp;</span><b>Nabil Nasser</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Heineken® Global Communication Director:<b><span>&nbsp;</span>Daniela Iebba&nbsp;</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Heineken® Global Communication Manager:<span>&nbsp;</span><b>Guilherme de Marchi Retz</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Heineken® Global Digital Manager:<span>&nbsp;</span><b>Bob van Iersel</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Heineken® Brand Global PR Lead:<span>&nbsp;</span><b>Jonathan O’Lone</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Heineken® Global Sponsorship Manager:<span>&nbsp;</span><b>Thomas Mulders</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 12pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b><i><u><span face="Arial, sans-serif" lang="EN-US" style="color: black;">LePub</span></u></i></b><span face="Arial, sans-serif" lang="EN-US" style="color: black;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Global CEO LePub, CCO Publicis Worldwide:<span>&nbsp;</span><b>Bruno Bertelli<span>&nbsp;</span></b>&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Global Chief Creative Officer:<span>&nbsp;</span><b>Cristiana Boccassini</b>&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: black; font-size: medium;">Chief Creative Officer</span><span face="Arial, sans-serif" lang="EN-US" style="color: #212121; font-size: medium;">:<span>&nbsp;</span><b>Mihnea Gheorghiu</b>&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" lang="EN-US" style="color: #212121; font-size: medium;">Executive Creative Director:<span>&nbsp;</span><b>Eoin Sherry</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: #212121; font-size: medium;">Associate Creative Director:<span>&nbsp;</span><b>Fernando Dominguez</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Art Director:<span>&nbsp;</span><b>Nicolò Pavin</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Copywriter:<span>&nbsp;</span><b>Mattia Pavin</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Global Head of PR &amp; Communication:</span><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: #212121;"><span>&nbsp;</span>Isabella Cecconi</span></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">PR Manager:<b><span>&nbsp;</span>Eleonora Botta, Julie Foulet</b></span><span style="font-size: medium;"><u></u><u></u></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Global Client Service Director:<span>&nbsp;</span><b>Shirine Aoun<br /></b>Client Service Director:<span>&nbsp;</span><b>Ilaria Castiglioni</b></span><span style="font-size: medium;"><u></u><u></u></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Group Account Director:<span>&nbsp;</span><b>Giulia Melegati, Luigi Palma</b></span><span style="font-size: medium;"><u></u><u></u></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Account Director:<span>&nbsp;</span><b>Marta Dell’Adami, Gonzalo Gutierrez Gauna</b></span><span style="font-size: medium;"><u></u><u></u></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Chief Production Officer:<span>&nbsp;</span><b>Francesca Zazzera</b>&nbsp;</span><span style="font-size: medium;"><u></u><u></u></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">TV Producer:<span>&nbsp;</span><b>Margherita Fonseca</b></span><span style="font-size: medium;"><u></u><u></u></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Head of Digital Production:<span>&nbsp;</span><b>Vittorio Cafiero</b></span><span style="font-size: medium;"><u></u><u></u></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: medium;">Global Head of Creative Technology:<span>&nbsp;</span><b>Mauro Mazzei</b></span></p><p style="-webkit-text-stroke-width: 0px; 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padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="608" data-original-width="1059" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGrn1yGXURyJnbHE4pcfPPe_SZpX0YtCy5jvdRgj3YaG4mDmC34u54ZUq00oXx7cqf00yqor4RmqQ49cdo_l99jyv5NAynAi98EZbO9fyXeNNvfXyuuQ166EqRBQEnIhpPL4cYO2I8pxzqtnAYsFOycrksW2BP8Op1YM909qLtijyrV3EbZK2gOoWxdEoL/s600/Checo%20Heineken.png"/></a></div> <p><span style="font-size: medium;"><span style="font-family: helvetica;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/UtMczLmsIyE" width="730" youtube-src-id="UtMczLmsIyE"></iframe></span></div><p></p><p><span style="font-size: medium;"><span style="font-family: helvetica;">As part of its social responsibility campaign, carrying the slogan "The best driver is the one who does not drink unless it is Heineken 0.0" the beer company together with creative agency <a href="https://www.le.pub/mexico-city/" target="_blank">LePub Mexico</a>, supported by <a href="https://publicis.com.mx/" target="_blank">Publicis Groupe Mexico</a>, once again turn to their brand ambassador, Checo Perez, to star in a unique social experiment. The campaign aims to raise awareness about the importance of choosing the designated driver correctly, demonstrating that the best driver is the one who never drinks, unless it is <a href="https://www.heineken.com/ca/en/our-products/heineken-0-0" target="_blank">Heineken 0.0</a>.&nbsp;</span></span></p><p><span style="font-size: medium;"><span style="font-family: helvetica;">In the experiment Checo Perez plays the role of a taxi driver in a car filled with hidden cameras ready to document the reactions of unsuspecting passengers. The passengers, after an initial surprised reaction upon recognizing the identity of the driver, immediately freeze up upon noticing that Perez is drinking a beer while driving. It’s only at the end, after revealing that the beer is a non-alcoholic Heineken 0.0, that everyone understands what is happening and show their relief.&nbsp;</span></span></p><p><span style="font-size: medium;"><span style="font-family: helvetica;">"At Heineken 0.0, beyond capturing the funny reactions of Mexicans when meeting Checo, the main objective is to convey an essential message about responsible consumption. With this collaboration, we demonstrate that having fun and being responsible can go hand in hand. We wanted to have the best driver in Mexico, demonstrating that the best driver is the one who doesn't drink and drive", said Marta Garcia, VP of Marketing Mexico.&nbsp;</span></span></p><p><span style="font-size: medium;"><span style="font-family: helvetica;">"As a professional Formula 1™ driver, I am thrilled to collaborate with Heineken 0.0 to promote responsible alcohol consumption. In addition, the recording of the video was an incredible experience that gave me authentic moments with my fans. I am sure that this type of campaign with a valuable message is the type of content that we must continue to create," said Checo Perez.&nbsp;</span></span></p><p><span style="font-size: medium;"><span style="font-family: helvetica;">With this campaign, Heineken together with LePub Mexico not only seeks to raise awareness about the dangers of drinking while driving, but also to empower people to make safer and more responsible decisions. By choosing Mexico's most outstanding driver we want to emphasize that drinking alcoholic beverages while driving is unacceptable and carries many risks, whoever is behind the wheel.&nbsp;</span></span></p><p><span style="font-size: medium;"><span style="font-family: helvetica;">"Our campaign for Heineken reiterates the fact that no matter how good you are behind the wheel, if you drink, you can't be the best driver. And there's no one better to say it than one of the best drivers in the world. It's a beautiful campaign for a client who understands the role they play in the culture and sees the value of these kinds of ideas in a specific context. It's one of those projects that seems like it needed the right time and the right place to work and we were lucky enough to come across both. Checo Perez is loved by Mexicans for what he represents, an idol in this market, so it was immensely fortunate to be able to have him deliver such an important message." said Eoin Sherry, Global Executive Creative Director of LePub.&nbsp;</span></span></p><p><span style="font-size: medium;"><span style="font-family: helvetica;">Once again, LePub Mexico joins forces with Publicis Groupe Mexico to step outside the box, with great creativity and innovative ideas, which in record time have managed to go viral through the social networks of Heineken 0.0. and Checo Perez himself </span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8294528229957337527/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/03/checo-perez-teams-up-with-heineken-00.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8294528229957337527'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8294528229957337527'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/03/checo-perez-teams-up-with-heineken-00.html' title='Checo Perez Teams up with Heineken 0.0 and LePub Mexico to Star in New Social Experiment'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGrn1yGXURyJnbHE4pcfPPe_SZpX0YtCy5jvdRgj3YaG4mDmC34u54ZUq00oXx7cqf00yqor4RmqQ49cdo_l99jyv5NAynAi98EZbO9fyXeNNvfXyuuQ166EqRBQEnIhpPL4cYO2I8pxzqtnAYsFOycrksW2BP8Op1YM909qLtijyrV3EbZK2gOoWxdEoL/s72-c/Checo%20Heineken.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-326192811522970614</id><published>2024-02-08T05:50:00.004-08:00</published><updated>2024-03-25T05:26:21.673-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Le Pub"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Heineken Says 'Cheers To The Real Hardcore Fans' with Virgil van Dijk and Jill Scott</title><content type='html'><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="text-align: justify; text-indent: -0.3255pt; white-space-collapse: preserve;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzNA2j9ejxn6D2S6ebFgAypqZz5dQu3HTvXtgAnREsUNStphMLoLQWYvhUTldR-SNB4t_9ngwJH78V6erZixVnUaI1kLjky1j4-oN2kXOABGwpGtPXngpD7ybfG_CMXRkoLivQ9JZNCQhK1LM19AWnSi98bpS3Sfn606JnVOVKoOP_vfmms3EdZf9XbWw/s1920/Cheers%20to%20the%20real%20hardcore%20fans%20-%20Campaign%20KV_16x9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzNA2j9ejxn6D2S6ebFgAypqZz5dQu3HTvXtgAnREsUNStphMLoLQWYvhUTldR-SNB4t_9ngwJH78V6erZixVnUaI1kLjky1j4-oN2kXOABGwpGtPXngpD7ybfG_CMXRkoLivQ9JZNCQhK1LM19AWnSi98bpS3Sfn606JnVOVKoOP_vfmms3EdZf9XbWw/w640-h360/Cheers%20to%20the%20real%20hardcore%20fans%20-%20Campaign%20KV_16x9.jpg" width="640" /></a></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/0UW4SyVYzaM" width="730" youtube-src-id="0UW4SyVYzaM"></iframe></span></div><p></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="text-align: justify; text-indent: -0.3255pt; white-space-collapse: preserve;"><span style="font-family: arial;">Heineken is kicking off the UEFA knockout stages with its&nbsp; new campaign building on the established ‘Fresher Football’ platform that aims to make&nbsp; football more inclusive. </span></span><span style="font-family: arial; text-indent: -0.262497pt; white-space-collapse: preserve;">The brand has been working to level the playing field by campaigning to make the sport a&nbsp; more positive and welcoming space to enjoy football together. This new campaign has set its&nbsp; sights on refreshing what it really means to be a hardcore fan, reclaiming this badge of honour&nbsp; that has for too long been associated with negative behaviour in football.&nbsp;&nbsp;</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.713928pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.713928pt; vertical-align: baseline; white-space-collapse: preserve;">“</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.713928pt; vertical-align: baseline; white-space-collapse: preserve;">There’s a minority of football fans that can spoil the game for everyone else, giving “hardcore”&nbsp; fans a bad name,” </span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.713928pt; vertical-align: baseline; white-space-collapse: preserve;">says Nabil Nasser, Global Head of Heineken Brand: “</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.713928pt; vertical-align: baseline; white-space-collapse: preserve;">But those problematic&nbsp; few don’t represent the majority. Our new campaign is a witty twist on the “hardcore fan” stereotype, showing instead what hardcore fandom really looks like, celebrating the diverse&nbsp; group of people who truly live and breathe the sport in a positive, and sometimes quirky way</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.713928pt; vertical-align: baseline; white-space-collapse: preserve;">.”</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: -0.272999pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: -0.272999pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">At the heart of the campaign is a film created by Australian director Mark Molloy. It represents the true face of modern football fandom. The comedic and heartwarming film, inspired by real&nbsp; fans, shows the devotion people have to supporting the beautiful game.</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: -0.272999pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.489998pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="text-align: justify; text-indent: 0.256581px;"> Bruno Bertelli,&nbsp; Global CEO of Le pub, Global CCO of Publicis Worldwide, CCO of Publicis Groupe Italy, states,&nbsp;</span>"Heineken has once again taken a clear creative stance, stepping down from any brand self celebration, focusing its commitment towards its extraordinary community. The campaign is&nbsp; an ode to realness, playfulness, and irreverent genius, yet an incredible opportunity to&nbsp;</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-align: justify; text-indent: 0.192436pt; vertical-align: baseline; white-space-collapse: preserve;">differentiate the creative point of view. Football as seen through the lenses of its fans shifts&nbsp; perspective and portrays a compelling and unexpected narrative. Hardcore fans are football’s&nbsp; key element, strong socializers, conversation enablers who honour the game with&nbsp; unconditional love and out-of-the-ordinary rituals and inventiveness."</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; text-indent: 1.1235pt; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; text-indent: 1.1235pt; white-space-collapse: preserve;"><span style="font-size: medium;">Virgil van Dijk captain of the Netherlands national men’s team alongside existing ambassador&nbsp; Jill Scott MBE, former Lioness have joined forces on this next chapter in Heineken’s drive for&nbsp; inclusivity in football.&nbsp;&nbsp;</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.157501pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.157501pt; vertical-align: baseline; white-space-collapse: preserve;">“</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.157501pt; vertical-align: baseline; white-space-collapse: preserve;">I used to go to The Stadium of Light with my granddad almost every weekend without fail,&nbsp; come rain or shine</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.157501pt; vertical-align: baseline; white-space-collapse: preserve;">,” says Jill Scott MBE, “</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.157501pt; vertical-align: baseline; white-space-collapse: preserve;">But when you think about what a hardcore football&nbsp; fan looks like, most people don’t picture a teenage girl. That’s what I love about Heineken®’s new campaign. It’s showing you what real football fans look like and playing on people’s&nbsp; expectations of who a real ‘hardcore’ fan is</span><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.157501pt; vertical-align: baseline; white-space-collapse: preserve;">.”&nbsp;</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; text-indent: 0.125999pt; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; text-indent: 0.125999pt; white-space-collapse: preserve;"><span style="font-size: medium;">Virgil van Dijk adds; “The ‘Real Hardcore’ fans make me proud and appreciative as a player. I&nbsp; think reclaiming this phrase is important, the historic negative connotations are something&nbsp; we need to remove from the game, no one is born a racist, I think the key things to make&nbsp; change are education and communicating with each other. I hope we can be part of that&nbsp; change, that’s why I’m glad Heineken® is challenging the perception of what a real fan is to&nbsp; show there is a place for everyone in the game.”</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.0315018pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: 0.0315018pt; vertical-align: baseline; white-space-collapse: preserve;">To emphasise the message of supporting inclusive hardcore fandom, Heineken® has set aside&nbsp; seats at the UEFA Champions League Final for a select few real hardcore fans that share their&nbsp; stories with us. The winners will be provided with a once-in-a-lifetime final weekend&nbsp; experience. To learn more about the competition and to get involved, visit:&nbsp; </span><span style="color: #0563c1; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; text-indent: 0.0315018pt; vertical-align: baseline; white-space-collapse: preserve;">www.heineken.com/realfansseats.</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; text-indent: 3.25pt; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; text-indent: 3.25pt; white-space-collapse: preserve;"><span style="font-size: medium;">The campaign will be launched globally with a 90” seconds TVC, along with key visuals and&nbsp; video-pills published on Heineken and ambassadors’ social media channels.</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: -0.913498pt; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: -0.913498pt; vertical-align: baseline; white-space-collapse: preserve;">To learn more about how Heineken is helping to refresh football perspectives and foster a&nbsp; more positive and inclusive experience for all fans, visit:&nbsp; </span><span style="color: #0563c1; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; text-indent: -0.913498pt; vertical-align: baseline; white-space-collapse: preserve;">https://www.heineken.com/realhardcorefans</span><span style="color: #0563c1; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-indent: -0.913498pt; vertical-align: baseline; white-space-collapse: preserve;">&nbsp;</span></span></p><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-right: 213.895pt; margin-top: 11.5069pt; text-align: left;"><br /></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/326192811522970614/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/02/heineken-says-cheers-to-real-hardcore.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/326192811522970614'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/326192811522970614'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/02/heineken-says-cheers-to-real-hardcore.html' title='Heineken Says 'Cheers To The Real Hardcore Fans' with Virgil van Dijk and Jill Scott'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzNA2j9ejxn6D2S6ebFgAypqZz5dQu3HTvXtgAnREsUNStphMLoLQWYvhUTldR-SNB4t_9ngwJH78V6erZixVnUaI1kLjky1j4-oN2kXOABGwpGtPXngpD7ybfG_CMXRkoLivQ9JZNCQhK1LM19AWnSi98bpS3Sfn606JnVOVKoOP_vfmms3EdZf9XbWw/s72-w640-h360-c/Cheers%20to%20the%20real%20hardcore%20fans%20-%20Campaign%20KV_16x9.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2564152347734593039</id><published>2023-09-06T06:28:00.004-07:00</published><updated>2023-10-18T21:32:13.414-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Le Pub"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Heineken's ‘TH3 G4M1NG FR1DG3’: is a Gaming PC that Cools Down Your Hardware and Your Beer </title><content type='html'><p><span style="font-family: times; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9jRBQCdxnZ9w79W-4uwjeAGfqbj2az-HOJCLbyu2PfHp-fGzNicFt_M3af6QtcmV2LIH9Ic6wPIPi7q5IU0MpjS0RFbn2yxCLRA-dgm0gDBa_kIl_NQLJUiGZEef8TLnZiLZe9H63MIOVPQmLJ2-BzoAfL8y0_9zL3iYM89B7YjOLAZrOe1ZtQ9baw1NH/s1920/HEINEKEN%20-%20TH3%20G4M1NG%20FR1DG3%20-%20PATENT%20SKETCH%20-%2016_9.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9jRBQCdxnZ9w79W-4uwjeAGfqbj2az-HOJCLbyu2PfHp-fGzNicFt_M3af6QtcmV2LIH9Ic6wPIPi7q5IU0MpjS0RFbn2yxCLRA-dgm0gDBa_kIl_NQLJUiGZEef8TLnZiLZe9H63MIOVPQmLJ2-BzoAfL8y0_9zL3iYM89B7YjOLAZrOe1ZtQ9baw1NH/w640-h360/HEINEKEN%20-%20TH3%20G4M1NG%20FR1DG3%20-%20PATENT%20SKETCH%20-%2016_9.jpg" width="640" /></a></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times; font-size: medium;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='730' height='411' src='https://www.blogger.com/video.g?token=AD6v5dwSVVlB0xyrpC6FwSW-qsTdy7wmkYfo_2s4jJh_w3JAzfIchVLozQZexTUuebBDnpKqV8pMWF4S7_qgqAcB9Q' class='b-hbp-video b-uploaded' frameborder='0'></iframe></span></div><p></p><p><span style="font-family: times; font-size: medium;"><a href="https://www.heineken.com/" target="_blank">Heineken®</a> is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed to cool down both the PC hardware and the bottles inside, so gamers can enjoy a cold Heineken® while playing their favorite game.&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">This is the latest installment of the ‘Not All Nights Out are Out’ campaign, launched in March this year, to highlight the importance of making the most of the moments of socialization within the gamer culture, focusing on the connection between players and the brand.&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">“TH3 G4M1NG FR1DG3 is yet another unique tool for us to communicate our ‘Not All Nights Out are Out’ campaign, which shows that gaming and socializing are connected”, says Igor de Castro, Senior Marketing Manager for the Heineken® 0.0 brand in Brazil. “We are very excited to bring this innovation to the public, players and consumers alike, connecting even more with the gamer community and giving them the chance to have a customized, themed PC and enjoy a cold Heineken® or Heineken® 0.0 with their favorite games”.&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">To bring this technology to life, Heineken® partnered with its ad hoc creative advertising agency, <a href="https://www.le.pub/" target="_blank">LePub Brazil</a>. "Heineken® is able to provide moments of socialization wherever it is, and this is the brand's mission, in addition to breaking stereotypes. TH3 G4M1NG FR1DG3 is yet another action of this kind, bringing a conviviality to the gamer universe, both appreciating this moment and showing that the gamer universe is extremely social, that Heineken® 0,0 and games really go well together. Especially since you need to cool both beer and hardware and Heineken® really mastered the former”, explains Felipe Cury, Chief Creative Officer of LePub Brazil.&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">The device repurposes a Heineken® 0,0 fridge to allocate a fully working custom PC build within the space usually reserved for beer bottles. The setup allows the fridge to cool down both the hardware and the beer bottles, providing a controlled<span><span style="line-height: 107%;">[1]</span></span>temperature environment for both.&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">To solve the technical challenges of combining a PC build with a fridge, the team reached out to LeGarage, LePub’s Innovation and Gaming Hub. The team engineered a custom cooling system that would maintain a low temperature whilst the PC is working and combine it with forced air circulation to prevent condensation. The result was the perfect setup to enjoy a night of gaming with friends with a cool game and a cold beer.&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">“We wanted to click with a segment of gamers that few brands usually consider: PC gamers”, says Andrey Tyukavkin, Executive Creative Director of LeGarage and Lead Engineer of the project. “And within the PC gaming community, we wanted to appreciate a culture of “modders” - people who customize their builds, modify the design and architecture of the machine, and socialize by sharing their specs and unique looks with each other. Really amazing and weird things have come out of that trend, and we saw that several creators had been attempting to make a working beer fridge that could run a PC build. So we knew this was something gamers wanted and something that would resonate with the community and with the culture.”&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">TH3 G4M1NG FR1DG3, will imply several activations through the following months for fans to get their hands on the limited edition of TH3 G4M1NG FR1DG3. Heineken has partnered with Gaules, Brazil’s top Twitch streamer, to host a giveaway among his 4 million followers on his channel. The device will also make a special appearance on the Brazilian revamped Twitch show ‘Aprovado’, to celebrate Heineken’s 150th anniversary. To crown the campaign, Heineken 0,0 will be present at the award ceremony organized by the CBLoL 2023 – the biggest League of Legends competition in Brazil – in Autumn, as one of the main sponsors of the championship, to reward the winning team with a set of TH3 G4M1NG FR1DG3.&nbsp;</span></p><p><span style="font-family: times; font-size: medium;">PC build specs:&nbsp;</span></p><ul style="text-align: left;"><li><span style="font-family: times; font-size: medium;">GPU: ASUS Phoenix NVIDIA GeForce GTX 1650 V2 OC GDDR6 4 GB&nbsp;</span></li><li><span style="font-family: times; font-size: medium;">Motherboard: Asrock B550M-ITX/ac Socket AM4 mini ITX AMD B550&nbsp;</span></li><li><span style="font-family: times; font-size: medium;">Processor: AMD Ryzen 7 5700G 8-Core 3,8 GHz&nbsp;</span></li><li><span style="font-family: times; font-size: medium;">RAM: Corsair Vengeance RGB PRO 16 GB (2x8 GB) DDR4 3200 MHz C16&nbsp;</span></li><li><span style="font-family: times; font-size: medium;">SSD: ADATA XPG Spectrix S40G M.2 1 TB PCI Express 3.0 3D TLC NVMe&nbsp;</span></li><li><span style="font-family: times; font-size: medium;">Fan: Noua Haku RGB TDP 280 W&nbsp;</span></li><li><span style="font-family: times; font-size: medium;">Idle temperature: 0-2°C&nbsp;</span></li><li><span style="font-family: times; font-size: medium;">Full load temperature: 3-6°C&nbsp;</span></li></ul><p><span style="font-family: times; font-size: medium;"><br /></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2564152347734593039/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/heinekens-th3-g4m1ng-fr1dg3-is-gaming.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2564152347734593039'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2564152347734593039'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/heinekens-th3-g4m1ng-fr1dg3-is-gaming.html' title='Heineken's ‘TH3 G4M1NG FR1DG3’: is a Gaming PC that Cools Down Your Hardware and Your Beer '/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9jRBQCdxnZ9w79W-4uwjeAGfqbj2az-HOJCLbyu2PfHp-fGzNicFt_M3af6QtcmV2LIH9Ic6wPIPi7q5IU0MpjS0RFbn2yxCLRA-dgm0gDBa_kIl_NQLJUiGZEef8TLnZiLZe9H63MIOVPQmLJ2-BzoAfL8y0_9zL3iYM89B7YjOLAZrOe1ZtQ9baw1NH/s72-w640-h360-c/HEINEKEN%20-%20TH3%20G4M1NG%20FR1DG3%20-%20PATENT%20SKETCH%20-%2016_9.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3539118643002501617</id><published>2023-07-12T07:07:00.002-07:00</published><updated>2023-09-06T06:28:48.651-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Heineken Partners with Fashion House MSGM to Celebrate 150th Anniversary</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTo1NDqTlENYO9T-vWr6ulQt-OCl6-MWrg5N7zBLTA9SElBieYOQrnfaI6hZC9NVl3v4rETL3YCW_XgX6Ady9Sxl7IwWdfTNbzQfWkLxv_Y9tvTDp8-JLaTe6WFhbuTuUDBbO-fvn8HWE6zEF5Ub2b-NCDZPcaGYbjbhOssJyOCaX74qvfbwBv14Ui-Ng/s1920/16x9_1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTo1NDqTlENYO9T-vWr6ulQt-OCl6-MWrg5N7zBLTA9SElBieYOQrnfaI6hZC9NVl3v4rETL3YCW_XgX6Ady9Sxl7IwWdfTNbzQfWkLxv_Y9tvTDp8-JLaTe6WFhbuTuUDBbO-fvn8HWE6zEF5Ub2b-NCDZPcaGYbjbhOssJyOCaX74qvfbwBv14Ui-Ng/w640-h360/16x9_1.png" width="640" /></a><div><br /></div><div><span style="font-family: helvetica; font-size: medium;"><a href="https://www.heineken.com/" target="_blank">Heineken</a>&nbsp;celebrates its 150 years by honoring the passions of its loyal customers worldwide. Through a global campaign centered around conviviality and the playful misspelling of its brand, Heineken embraces the various ways in which consumers refer to it.&nbsp;</span><span style="font-size: medium;"><div class="separator" style="clear: both; text-align: center;"><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">In Italy, the "Good Times" brand forms an exclusive partnership with <a href="https://www.shop-msgm.com/en-row" target="_blank">MSGM</a>, one of the most prominent fashion brands of the Italian landscape, resulting in a limited-edition capsule collection consisting of 150 pieces. This collaboration allows Heineken to tangibly celebrate its claim of "150 years of good times, one way or another." The highlight of this partnership is a creative interpretation in the form of a jersey polo shirt, bearing the signature MSGMxHeineken®. It humorously captures the unique pronunciation with which millions of Italian consumers call the brand: "Ainechen."</span></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDU4_iA8-z5uYzTzZ9oOPSZ99i5RZLsJbPf37bTfaFYx_IlQEFzVuFdu8rI685nPHosBW6oP01Mtf_7jgyqkiLsPCx1mwNBNP662MUMzH6LBEO5qxHz607KiEVC58COx0q9rbdBzJo1GpyAemgCi8bMOp3NM7xOfZuoPaHLnv6KgAFYFJ9gN61xCXJs1w/s1920/16x9_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDU4_iA8-z5uYzTzZ9oOPSZ99i5RZLsJbPf37bTfaFYx_IlQEFzVuFdu8rI685nPHosBW6oP01Mtf_7jgyqkiLsPCx1mwNBNP662MUMzH6LBEO5qxHz607KiEVC58COx0q9rbdBzJo1GpyAemgCi8bMOp3NM7xOfZuoPaHLnv6KgAFYFJ9gN61xCXJs1w/w640-h360/16x9_2.png" width="640" /></a></div><p></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">This merging of two worlds—beer, synonym of conviviality, and fashion, a chosen language of self-expression—takes shape in a campaign ideated and developed by the creative agency Publicis Italy/LePub. The campaign was shot by the renowned fashion photographer Brett Lloyd, who artfully captured the essence of the collaboration through six exclusive images and a video, showcasing his distinctive and unique style.</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">"With great enthusiasm, we announce today a new partnership with the most innovative and established fashion brand on the national and international scene, MSGM, to celebrate the 150-year history of our iconic brand. – declares Jan Bosselears Marketing Director Heineken Italia – Young Italians, especially Gen Z, demonstrate an infectious passion for clothing, style and the latest trends, transforming fashion into an authentic and unprejudiced form of artistic expression that celebrates being yourself always beyond any barrier. This is why we decided to create a limited edition collectible polo together, to celebrate our important milestone and our consumers by giving a strong message of inclusiveness".</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: helvetica; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhskfT-cf3YaH94ILJNuduCDIY0JSnqxJfRCsMMmMEJ4KDFsX2Q2T84Ig603SLEJZcJM92Bpp85yGJDv_Xnl9EstaeGvBZSw1yqcbkwuirPM4CvI6Gd0IGKAV2PaltXSgRE6UeVOWWhw0Y_3Nq6re1sgJUwu1jO7o6H6rOlzwvPHNh4z9AcVL0q7wpuD1Q/s1920/16x9_5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhskfT-cf3YaH94ILJNuduCDIY0JSnqxJfRCsMMmMEJ4KDFsX2Q2T84Ig603SLEJZcJM92Bpp85yGJDv_Xnl9EstaeGvBZSw1yqcbkwuirPM4CvI6Gd0IGKAV2PaltXSgRE6UeVOWWhw0Y_3Nq6re1sgJUwu1jO7o6H6rOlzwvPHNh4z9AcVL0q7wpuD1Q/w640-h360/16x9_5.png" width="640" /></a></span></div><p></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">"We are incredibly proud to contribute with our creativity and Made in Italy expertise to such a momentous celebration," says Massimo Giorgetti, Creative Director of MSGM. "The polo shirt created for Heineken's 150th anniversary reflects our DNA: a contemporary vision, positivity, and lightness."&nbsp;</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">Bruno Bertelli, Global CEO LePub, Global CCO Publicis Worldwide, CCO Publicis Groupe Italy, adds, "The blend of these seemingly distant worlds gives birth to something unexpected and culturally significant. We are proud of bringing this innovative collaboration between Heineken and MSGM to life—the first partnership between the brand of 'good times' and one of the fashion industry's most innovative players. It is no coincidence that this collaboration was born in Italy, the epitome of fashion's highest expression."&nbsp;</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">A limited quantity of MSGMxHeineken® fashion items will be available to the brand's community through a drop on Heineken’s social media channels, starting from July 17th, 2023.</span></p><p style="text-align: left;"><br /></p></div></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3539118643002501617/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/07/heineken-partners-with-fashion-house.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3539118643002501617'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3539118643002501617'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/07/heineken-partners-with-fashion-house.html' title='Heineken Partners with Fashion House MSGM to Celebrate 150th Anniversary'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTo1NDqTlENYO9T-vWr6ulQt-OCl6-MWrg5N7zBLTA9SElBieYOQrnfaI6hZC9NVl3v4rETL3YCW_XgX6Ady9Sxl7IwWdfTNbzQfWkLxv_Y9tvTDp8-JLaTe6WFhbuTuUDBbO-fvn8HWE6zEF5Ub2b-NCDZPcaGYbjbhOssJyOCaX74qvfbwBv14Ui-Ng/s72-w640-h360-c/16x9_1.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8618559924867127734</id><published>2022-10-19T06:50:00.002-07:00</published><updated>2022-10-19T06:50:41.075-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BBH"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Leo Burnett"/><title type='text'>Heineken Teams Up with The Chainsmokers in New Campaign Launching Across Asia </title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPkJH0sHZRQIY6vKkTf5IcB0MxDSRR0RrnIQ6Gf9DMfU0rbylX0shmobjF1qFdnC_MvSq-576o8uqRjGEAHNuG6F33n03D6qQM8GKWw999-KVCPawEHa2vkEK2X0aGX-MigbeHb9HdadXVNBiU7-olNWJPFfL6dfUeyso6HwugFGk_QxCb35RJpfWHFQ/s1123/Refresh%20Heineken.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="632" data-original-width="1123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPkJH0sHZRQIY6vKkTf5IcB0MxDSRR0RrnIQ6Gf9DMfU0rbylX0shmobjF1qFdnC_MvSq-576o8uqRjGEAHNuG6F33n03D6qQM8GKWw999-KVCPawEHa2vkEK2X0aGX-MigbeHb9HdadXVNBiU7-olNWJPFfL6dfUeyso6HwugFGk_QxCb35RJpfWHFQ/s600/Refresh%20Heineken.png" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Kq0HqDw5FgY" width="730" youtube-src-id="Kq0HqDw5FgY"></iframe></div><p></p><p><a href="https://www.heineken.com" target="_blank">HEINEKEN</a> has teamed up with world-famous electropop d-o <a href="https://thechainsmokers.com/" target="_blank">TheChainsmokers</a> to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes.&nbsp;</p><p>Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, BBH Singapore, Leo Burnett Vietnam and Leo Burnett Malaysia, while Iris Singapore led the regional PR and influencer strategy.&nbsp;</p><p>In collaboration with The Chainsmokers, the campaign features four local artists – two from Vietnam and two from Malaysia who will refresh The Chainsmokers’ hit songs in their own distinctive style. The four local artists selected are Thu Minh and Karik from Vietnam and Yunohoo and NYK from Malaysia.&nbsp;</p><p>“We are thrilled to be a part of HEINEKEN’s Refresh Your Music, Refresh Your Nights campaign. We have always believed that music has the power to break any barriers, and that is why this campaign resonated with us. We are excited to perform with some of the most well-loved artists from the region and introduce people to new genres of music,” says The Chainsmokers.&nbsp;</p><p>By refreshing these popular songs, HEINEKEN hope to introduce more fans to broader musical genres. As the campaign’s grand finale, The Chainsmokers will headline a pair of concerts in Asia for fans along with the four local artists. The first concert will be held on 9 December in Genting Highlands, Malaysia, and the second will be held on 10 December in Ho Chi Minh City, Vietnam. On both occasions, the local artists will perform their refreshed renditions alongside The Chainsmokers.&nbsp;</p><p>Fans in Malaysia can experience the Playlist Refresher on Spotify hosted on The Refresh Hub, which allows them to co-create a playlist with a friend to discover new genres of music. The Playlist Refresher injects your friends’ musical tastes into your chosen playlist, and vice versa, taking you both out of your music bubbles. By making music discovery more social again, the Playlist Refresher will refresh your music, as well as your friendships.</p><p>Fans in Vietnam can experience the Refresh Playlist on Spotify hosted on The Refresh Hub which allows them to select a genre of music and refresh it by blending it with another genre. These ‘blended’ playlists such as Razz (jazz + rap), Hip-Pop (hip-hop + pop), and Punk-Pop (punk + K-pop) are designed to open people’s minds and get them out of their bubbles through the lens of music.&nbsp;</p><p>Fans can also register for concert tickets, stay updated on the event's latest news or vote for their favourite refreshed rendition by the local artists on the Refresh Hub. Selected lucky winners will stand a chance to win a VIP event experience.&nbsp;</p><p>“With the Refresh Your Music, Refresh Your Nights campaign, we want to echo HEINEKEN’s belief that life tastes better with an open mind, whether it is in social situations or music tastes. We are very excited to have The Chainsmokers and four equally talented Asian artists come together to create this music experience for HEINEKEN fans,” says Rajeev Sathyesh, HEINEKEN Brand Director (APAC).&nbsp;</p><p>In the lead-up to the concerts, music fans in Vietnam can look forward to a host of activities to keep them engaged. For those who are unable to head down to concert in Vietnam, the Refresh Hub will livestream the concerts for everyone to enjoy. For the latest updates on the campaign, follow HEINEKEN on Instagram and Facebook. <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> </p><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8618559924867127734/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/10/heineken-teams-up-with-chainsmokers-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8618559924867127734'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8618559924867127734'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/10/heineken-teams-up-with-chainsmokers-in.html' title='Heineken Teams Up with The Chainsmokers in New Campaign Launching Across Asia '/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPkJH0sHZRQIY6vKkTf5IcB0MxDSRR0RrnIQ6Gf9DMfU0rbylX0shmobjF1qFdnC_MvSq-576o8uqRjGEAHNuG6F33n03D6qQM8GKWw999-KVCPawEHa2vkEK2X0aGX-MigbeHb9HdadXVNBiU7-olNWJPFfL6dfUeyso6HwugFGk_QxCb35RJpfWHFQ/s72-c/Refresh%20Heineken.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7146915315637754257</id><published>2021-03-27T07:06:00.006-07:00</published><updated>2021-03-27T07:08:05.395-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><title type='text'>Publicis Dublin creates ‘The Perfect Match’ for Heineken Ireland</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHzTFkr3ziUw4TYGbxXDAtvWBCfex-K_VxtKrDffOkhHOqpXNMgGgvR669WJFjPx-UWXx93abk2Em6ZM35WeqOUc87kxpDQaz89wItDmZeJOKmepXRCXAzGVrjFvTfFCETiIXTiAq3oD3x/s1185/Heineken.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="667" data-original-width="1185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHzTFkr3ziUw4TYGbxXDAtvWBCfex-K_VxtKrDffOkhHOqpXNMgGgvR669WJFjPx-UWXx93abk2Em6ZM35WeqOUc87kxpDQaz89wItDmZeJOKmepXRCXAzGVrjFvTfFCETiIXTiAq3oD3x/s600/Heineken.png" width="600" /></a></div> <iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/42RdwJRs0wc" title="YouTube video player" width="730"></iframe><p 560="" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/42RdwJRs0wc" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal;" title="YouTube video player"></p><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Heineken Ireland has launched ‘The Perfect Match’ TVC, which will air for the first time this weekend.&nbsp;</span></span></span></span><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">The campaign was created by Publicis Dublin for Heineken</span><b><span style="color: #0e101a;">®&nbsp;</span></b><span style="color: #0e101a;">Ireland and includes TV, data-informed digital, social and trade/shopper marketing executions. Celebrating Heineken’s decades’ long support of rugby, the TVC - which was filmed by director Karien Cherry &amp; produced by Outsider – focusses on rivalry, and follows three couples, pitted against each other as their different Rugby teams face off. As tensions rise, viewers watch them press pause on love while their teams battle it out.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">The TVC marks the start of a busy, integrated campaign period for Heineken sport, with the knockout stages of the Heineken Champions Cup taking place in April and May, before the delayed staging of the Heineken-sponsored Euro 2020 begins in June.&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Jimmy Murphy, Business Director at Publicis states, “It’s very unusual for local markets to create campaigns of this size for Heineken® (the brand is headquartered in Amsterdam) and so we were keenly aware of the incredibly high creative and production standards demanded by such an iconic brand. Although it was concepted and produced by Publicis Dublin for Heineken</span><b><span style="color: #0e101a;">®</span></b><span style="color: #0e101a;">&nbsp;Ireland, we worked closely with our colleagues in Heineken Global and Publicis Groupe to make sure we hit the mark. We’re very happy with the campaign.”</span><b><span style="color: #0e101a;">&nbsp;</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">‘The Perfect Match’ brand campaign was developed by Publicis Dublin and Heineken Ireland, in collaboration with agency partners Thinkhouse and Red Star. Heineken® has enjoyed a long and rich heritage in rugby for over 20 years as a title partner of the Heineken® Champions Cup.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;"><br /></span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;"><b>CREDITS</b><br /></span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Title: ‘Perfect Match’</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Agency:</span></b><span style="color: #0e101a;">&nbsp;Publicis Dublin / Publicis WW &nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Campaign:</span></b><span style="color: #0e101a;">&nbsp;‘Perfect Match’ &nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Advertiser:</span></b><span style="color: #0e101a;">&nbsp;Heineken®&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Brand:</span></b><span style="color: #0e101a;">&nbsp;Heineken®</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Local Creative Team</span></b><span style="color: #0e101a;"><span>&nbsp;</span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Board Creative Director: Ger Roe</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Senior Copywriter: Peter Dobbyn</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Global Creative Team</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Global Chief Creative Officer</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">PWW: Bruno Bertelli&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;International Coordination Creative Director: Guy Lewis&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Associate Creative Director Publicis Italy: Livio Gerosa</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Local Client Service Team</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Business Director: Jimmy Murphy</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Senior Account Director: Ruth McCormack</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Global&nbsp;</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Global Client Service Director: David Pagnoni</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Global Strategy Director: James Moore</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Local Agency</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Head of Production: Niamh Skelly</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Head of Strategic Planning: Chloe Hanratty</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Head of Digital: Ed Melvin</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Local Client/Brand team</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Heineken® Ireland Marketing Director: Wojciech Bogusz</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Heineken® Ireland Marketing Manager: Mark Noble</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Heineken® Ireland Senior Brand Manager: Ronan McCormack</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Heineken® Ireland BTL Activations Manager: Heather McAree</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Global Client/Brand team</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Global Senior Director Heineken</span></b><span style="color: #0e101a;">®</span><b><span style="color: #0e101a;">&nbsp;Brand: Bram Westenbrink</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Global Integrated Communication &amp; CMI Manager Heineken® Brand - Daniela Iebba&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Global Communication Manager Heineken® Brand: Tanya Lubis</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><b><span style="color: #0e101a;">Production Company:</span></b></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">Outsider</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;Director: Karien Cherry</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;Outsider Producer: Simon Elborne</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;Service Production: Giant Films</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;Giant Producer: Jon Ronbeck</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;DOP: Adam Bentel&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;Edit: Kobus @ Deliverance</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: verdana;"><span style="font-size: small;"><span><span style="color: #0e101a;">&nbsp;Post Production: Black Ginger</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">&nbsp;</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><b><span style="color: #0e101a;">Sound</span></b><span style="color: #0e101a;"></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">Folding Wave / Will Farrell</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">Track: Tainted Love by Soft Cell</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">&nbsp;</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><b><span style="color: #0e101a;">Other Credits:</span></b><span style="color: #0e101a;"></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">Art Director: Lucas Oliveira</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">Account Executive: Alana Ryan</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">Assistant Producer: Claire Boylan</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">Digital Production team: Cian McIntyre,</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: trebuchet;"><span style="font-size: small;"><span style="color: #0e101a;">Cormac O’ Connor.</span></span></span></p><p><span style="font-family: trebuchet;"><span style="font-size: small;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7146915315637754257/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/03/publicis-dublin-creates-perfect-match.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7146915315637754257'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7146915315637754257'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/03/publicis-dublin-creates-perfect-match.html' title='Publicis Dublin creates ‘The Perfect Match’ for Heineken Ireland'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHzTFkr3ziUw4TYGbxXDAtvWBCfex-K_VxtKrDffOkhHOqpXNMgGgvR669WJFjPx-UWXx93abk2Em6ZM35WeqOUc87kxpDQaz89wItDmZeJOKmepXRCXAzGVrjFvTfFCETiIXTiAq3oD3x/s72-c/Heineken.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-151166489289532779</id><published>2019-10-28T06:35:00.001-07:00</published><updated>2019-10-28T06:37:14.036-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><title type='text'>Heineken and Publicis Brazil: #OBRIGADOSENNA</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2SCFlfMFMLbUBe5QVtFjjB8AKYde6Iz9bBWlfQ38RE4MA5ieXpQL5n3Hl_WXBJEIBnqbrYmeiqYRbkxNp5w8NzcVkTbyRho_w-gOCpccjx_4MdM74_JuetLE3yz1KWB_4LkhsunsHnXk/s1600/filme_Obrigado_1.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2SCFlfMFMLbUBe5QVtFjjB8AKYde6Iz9bBWlfQ38RE4MA5ieXpQL5n3Hl_WXBJEIBnqbrYmeiqYRbkxNp5w8NzcVkTbyRho_w-gOCpccjx_4MdM74_JuetLE3yz1KWB_4LkhsunsHnXk/s640/filme_Obrigado_1.jpg" width="640" height="360" data-original-width="1600" data-original-height="900" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/HOv9hUinS40" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br /> In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, <a href="https://www.heineken.com">Heineken</a>, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of the racing driver, who for 25 years has been in the memory of Brazilians as one of the greatest of all time. Content will be available from October 26rd. <br /> <br /> Heineken's new campaign takes a tour on the country's recent history by showing several moments when the national flag was at different contexts - addressing different social realities. “Obrigado” was developed to glorify the magic that only Ayrton Senna had to unite Brazilians around TV and made us proud through his victories and inspirational example,” says Guilherme Retz, Heineken® brand manager.<br /> <br /> The campaign film revolves around a trademark gesture of Ayrton Senna: raising the Brazilian flag in the eyes of the world in every victory. The act of wielding the national flag took place for the first time at the Detroit GP (1986), and remained until his last achievement at the Australian GP (1993).<br /> <br /> “They say that when it is the flag of some, it is not the flag of others. But in the hands of one, it was the flag of all” says the movie's voiceover. “Thank you for inspiring us to walk together. <br /> <br /> “Ayrton has always been very proud to share his achievements with the whole country. His love for Brazil was evident in his victories. After winning in F1, he raised the Brazilian flag to show his pride for his homeland and to share the joy of triumph with all Brazilian fans. In Detroit, when Ayrton raised the flag, the country was saddened by the early elimination at the 1986 World Cup. He was able to return the joy to Brazilians with F1, one of the most competitive sports in the world”, says Bianca Senna, the driver's niece and Branding Director at Ayrton Senna Institute.<br /> <br /> “We live in times of strong and opposing opinions that sometimes-put people in opposition. Even after 25 years, Ayrton Senna is still unanimous, recognized as a hero, as national pride and to this day able to put all Brazilians on the same side”, adds Domenico Massareto, Publicis CCO.<br /> <br /> “Ayrton Senna inspired and encouraged Brazilians to be proud of their country and, above all, to be united. With this campaign Heineken reminds its consumers of the pride and happiness that this national hero provided to his nation with a simple gesture. Yesterday, today and always we will have reasons to say ‘obrigado’ to Ayrton Senna”, Retz adds.<br /> <br /> The campaign was created by Pedro Maneschy, Gustavo Vieira, under the direction of André Leotta, Arturo Marenda, Paulo Aguiar, Rico Lins and Domenico Massareto. The film was directed by Cassu and the production house is YourMama.<br /> <br /> “Obrigado” airs on TV and on the Internet, and is also part of a series of Heineken® brand activations in partnership with the Senna Family, which in 2019 came together to celebrate 25 years of the driver’s legacy with a series of joint actions, which also include the unprecedented Heineken F1 Festival - Senna Tribute (Nov, 9) and the Heineken Brazilian Grand Prix 2019 (Nov, 15,16 and 17), events that will take place in São Paulo.<br /> <br /> This is Heineken's third action in partnership with Senna´s family this year. The first one took place in May, during Senna Day. The second one has been active since September, where for each post published on social networks with #ObrigadoSenna R$ 5,00 were donated to Ayrton Senna Institute, which actively contributes to the continuation of the driver’s legacy.<br /> <br /> <b>CREDITS</b><br /> Client: Heineken<br /> Product: Heineken<br /> Title: Obrigado<br /> Local Agency: Publicis Brazil<br /> Chief Executive Officer: Eduardo Lorenzi<br /> Chief Creative Officer: Domênico Massaretto<br /> Executive Creative Director: Gustavo Victorino<br /> Creative Director: Paulo Aguiar e Rico Lins<br /> Associate Creative Director: André Leotta e Arturo Marenda<br /> Art Director: Gustavo Vieira <br /> Copywriter: Pedro Maneschy<br /> Head of planning: Alexandra Varassin<br /> Planning: Juliana Elia, Daniela Altenfelder<br /> Head of media: Maurício Almeida<br /> Media: Ana Sanchez, Gabriela Chilliani, Pietro Russo, Isabelle Zacaro, Vinícius Vilela<br /> Head of accounting: Flavia Cortes<br /> Accounting: Joanna Alencar, Renata Príncipe, Marcella Spada, Rafaela Sabino<br /> Public Relations: Diogo Gusmão, Leandro Matulja, Letícia Zioni, Paula Ganem<br /> Head of Production: Renata Sayão<br /> RTVC: Michele Pavão | Wellington Inacio<br /> 3D Illustration: ImageFY Studio<br /> Film Production: YOURMAMA<br /> Direction: CASSU<br /> Executive Production: Mayra Faour Auad, André Pinho e Fernando Carvalho<br /> Production Accounting: Pati Caldas | Roberta NOC<br /> Photography Director: Pepe Mendes<br /> Production Coordination: João da Terra <br /> Production Director: Latino Melo<br /> Art Director: Ana Henriques<br /> Wardrobe Production: Guga Saraiva<br /> Coordinator of Finalization: Vivi Torre<br /> Post-Production Accounting: Malaika Cipriano<br /> Edition: Ivan Kanter Goldman and Filipe Rodriguez<br /> Color Correction: Bleach Post<br /> Post-Production: Warriors VFX e YOURMAMA<br /> Finalization: Diego Ennes e Ed Andrade<br /> Sound Producer: Supersonica<br /> Musical and Creative Director: Antônio Pinto<br /> Musical Production: Antônio Pinto e David Bessler<br /> Musical Production Accounting: Tatiana Nascimento<br /> Musical Production Executive: Marilia K Franco e Marina Nascimento<br /> Sound Design and Finalization: Vinicius Villani<br /> Client Approval: Gianluca di Tondo, Bram Westenbrink, Vanessa Brandão, Guilherme de Marchi Retz, Laura Dzino<br /> Global Agency: Publicis Italy<br /> Global Chief Creative Officer Publicis WW: Bruno Bertelli<br /> Chief Creative Officer Publicis Italy: Cristiana Boccassini<br /> Global Executive Creative Director: Luissandro Del Gobbo<br /> Global Creative Director: Thiago Cruz<br /> Editor: Fabrizio Squeo<br /> Production Manager: Sanam Bartoletti<br /> Worldwide Account Director: David Pagnoni<br /> Sr. International Account Manager: Derek Muller<br /> <br /> Brand: <br /> Dr. Director Global Heineken® Brand: Gianluca Di Tondo<br /> <br /> Music:<br /> Soundtrack: Massive Music<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/151166489289532779'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/151166489289532779'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/10/heineken-and-publicis-brazil.html' title='Heineken and Publicis Brazil: #OBRIGADOSENNA'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2SCFlfMFMLbUBe5QVtFjjB8AKYde6Iz9bBWlfQ38RE4MA5ieXpQL5n3Hl_WXBJEIBnqbrYmeiqYRbkxNp5w8NzcVkTbyRho_w-gOCpccjx_4MdM74_JuetLE3yz1KWB_4LkhsunsHnXk/s72-c/filme_Obrigado_1.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5952709130564955451</id><published>2019-09-23T07:26:00.000-07:00</published><updated>2019-09-23T07:26:23.009-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><title type='text'>Heineken Rugby World Cup 2019 Campaign to Proves Anyone Can Become a Fan</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb5nNhKJDuv3GNaMZM6aGTzJ26ItnDVKvpo8eM6ldiyJ2oZ9Zeu9G6XXMlNScqsvD_GOCdqWwHYbOSfI58sLUdpQjoJl6KISvpp2cmgqBI7E6mQl56TUjucSoWIzB5dB0275CQ_I5TuxYJ/s1600/PublicisItaly_Heineken_RWC2019_Delay_PressImage2.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb5nNhKJDuv3GNaMZM6aGTzJ26ItnDVKvpo8eM6ldiyJ2oZ9Zeu9G6XXMlNScqsvD_GOCdqWwHYbOSfI58sLUdpQjoJl6KISvpp2cmgqBI7E6mQl56TUjucSoWIzB5dB0275CQ_I5TuxYJ/s640/PublicisItaly_Heineken_RWC2019_Delay_PressImage2.jpg" width="640" height="373" data-original-width="1236" data-original-height="721" /></a><br /> <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/361265512?title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script><br /> Publicis Italy celebrates the launch of <a href="https://www.rugbyworldcup.com/?lang=en">Rugby World Cup 2019</a> with its first global advert. An inclusive spot that invites all to celebrate in enjoying the games.<br /> <br /> Non-fans are often turned off by rugby - it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun watching a match - whether you’re a hardcore fan or a newbie.<br /> <br /> Bruno Bertelli, Global CCO of Publicis Worldwide says “We wanted to tap into a fanship moment and make it bigger. Invite everyone to watch the Cup not just the fans, because we know during RWC the enjoyment comes from sharing a game and a beer as much as from what happens on the field. For us it was important to make RWC accessible to a wider audience with our first Heineken® Global Rugby sponsorship TVC.”<br /> <br /> Held every four years, Rugby World Cup is not only one of the largest sports events in the world, but also a centerpiece, a pinnacle of rugby for players and fans.<br /> <br /> For the first time in Rugby World Cup history the tournament will be taking place in Japan, which will host more than 500k visitors from across the globe. The event has over 1.7million tickets being sold for all 48 matches. With fans travelling from across the globe to Asia and lucky locals finding themselves at the heart of the action, this tournament will prove that rugby crosses all divides and has the potential to bring people together - no matter where they come from or how much they know about rugby.<br /> <br /> That’s why the 2019 campaign will demonstrate how, during Rugby World Cup everyone can become a fan, even if you don’t know all the rules.<br /> <br /> <br /> <b>HEINEKEN RWC2019 - DELAY</b><br /> <br /> HEINEKEN<br /> Sr. Director Global Heineken® Brand: Gianluca Di Tondo <br /> Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen<br /> Global Heineken® Communication Manager: Javier Galindo Jimenez <br /> Sponsorship Manager Global Heineken®: Ben Blanco<br /> <br /> PUBLICIS ITALY<br /> Global Chief Creative Officer Publicis WW: Bruno Bertelli <br /> Chief Creative Officer Publicis Italy: Cristiana Boccassini <br /> Global Executive Creative Director: Luca Cinquepalmi <br /> Global Executive Creative Director: Marco Venturelli<br /> Art Director: Hugo Wahledow<br /> Copywriter: Claudia Illan<br /> Head of Strategy: Bela Ziemann<br /> International Strategic Planner: James Moore <br /> Head TV Production: Mariella Maiorano<br /> Producer: Viviana Biondolillo<br /> Post-Producer: Sabrina Sanfratello<br /> Worldwide Account Director: David Pagnoni <br /> International Client Service Director: Davide Gonzato <br /> International Client Service Director: Eleni Charakleia <br /> Account Director: Tommy Cottam<br /> Global Account Director: Alexandra Stoica<br /> Account Supervisor: Barbara Ruscio Levi<br /> Global Account Manager: Derek Müller<br /> Account Executive: Lischa Steiper<br /> <br /> PRODUCTION<br /> Production Company: Iconoclast Paris<br /> Director: MEGAFORCE<br /> DOP: Lasse Frank <br /> Executive Producer: Charlotte Marmion<br /> Line Producer: Guillaume Lefrancois<br /> Production Coordinator: Emma Palatin<br /> Production Designer: Marco Puig<br /> Costume Designer: Mimi Lempicka<br /> Casting Director: Emma Skowronek<br /> Editor: Adriana Legay<br /> Post Production Company: THE MILL London<br /> Executive Producer: Misha Stanford-Harris<br /> Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)<br /> <br /> DIGITAL<br /> Digital Agency: POKE London<br /> Group creative director: Colin Byrne<br /> Creative Director: Tim Wild<br /> Strategic planner: Sol Ghafoor<br /> Senior producer: Anthony Fernandez<br /> Producer: Suzanne Schurgers<br /> Business Director: Juyong Kim<br /> Account Director: Alex Augustyn<br /> <br /> DIGITAL PRODUCTION <br /> Production Company: Iconoclast Paris<br /> Director: Jason Yan Francis<br /> Director of Photography: Oriol Barcelona <br /> Producer: Manon Leurent<br /> Line Producer: Benjamin Zorilla<br /> 1st Director Assistant: Gaetan Hamon<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5952709130564955451'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5952709130564955451'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/09/heineken-rugby-world-cup-2019-campaign.html' title='Heineken Rugby World Cup 2019 Campaign to Proves Anyone Can Become a Fan'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb5nNhKJDuv3GNaMZM6aGTzJ26ItnDVKvpo8eM6ldiyJ2oZ9Zeu9G6XXMlNScqsvD_GOCdqWwHYbOSfI58sLUdpQjoJl6KISvpp2cmgqBI7E6mQl56TUjucSoWIzB5dB0275CQ_I5TuxYJ/s72-c/PublicisItaly_Heineken_RWC2019_Delay_PressImage2.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3832361399624709952</id><published>2019-09-18T06:32:00.000-07:00</published><updated>2019-11-04T05:37:47.087-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="UEFA"/><title type='text'>Heineken & Publicis Italy - New UCL Global Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-NVP2mViXSNbJpqIV5R-pXCLZMFkT7Gz_nZ1YVOUQYqTzLPoVpm4BQ3Hrmxt1VhqprZbTpacbtcrVYWcJbyEkLgukOD1GH6PVeFN5xdTxLVFnu7VIeQ6IHZVkBQhBpjyXJO-aTagAPAK2/s1600/uefa+heineken.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-NVP2mViXSNbJpqIV5R-pXCLZMFkT7Gz_nZ1YVOUQYqTzLPoVpm4BQ3Hrmxt1VhqprZbTpacbtcrVYWcJbyEkLgukOD1GH6PVeFN5xdTxLVFnu7VIeQ6IHZVkBQhBpjyXJO-aTagAPAK2/s640/uefa+heineken.jpg" width="640" height="360" data-original-width="1280" data-original-height="720" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/EKKNSeSNxa8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br /> A UCL match is football as good as it gets. That’s why UCL nights are always great. But also why many people think all they need is a screen to follow the match. So they end up watching it alone. We think company is the one thing that can make even the greatest UCL match greater. Heineken®’s fresh perspective aims to demonstrate that even the best matches are better together.<br /> <br /> Gather your friends, clink your glasses and cheers to the new #UCL season. #BetterTogether<br /> <br /> <b>CREDITS</b><br /> HEINEKEN<br /> Sr. Director Global Heineken® Brand: Gianluca Di Tondo<br /> Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen<br /> Global Heineken® Communication Manager: Ita Bassey<br /> Digital Manager Global Heineken® Brand: Obabiyi Fagade<br /> Sponsorship Manager Global Heineken®: Ben Blanco<br /> <br /> PUBLICIS ITALY<br /> Global Chief Creative Officer Publicis WW: Bruno Bertelli<br /> Chief Creative Officer Publicis Italy: Cristiana Boccassini<br /> Global Executive Creative Director: Luissandro Del Gobbo<br /> Executive Creative Director: Luca Cinquepalmi<br /> Executive Creative Director: Marco Venturelli<br /> Senior Art Director: Giulia di Filippo<br /> Copywriter: Sara Rosset<br /> Head of Strategy: Bela Ziemann<br /> International Strategic Planner: James Moore<br /> Senior Strategist: Stuart Williams<br /> Data Strategist: Ilko Petkov<br /> Head TV Production: Mariella Maiorano<br /> TV Producer: Michela Fiaschi<br /> Worldwide Account Director: David Pagnoni<br /> International Client Service Director: Eleni Charakleia<br /> International Client Service Director: Patricia Synephias<br /> Digital Account Director: Alexandra Stoica<br /> Account Supervisor: Barbara Ruscio Levi<br /> Account Supervisor: Codruta Arbore<br /> Account Executive: Lischa Steiper<br /> <br /> PRODUCTION<br /> Production Company: Iconoclast Paris<br /> Director: MEGAFORCE<br /> DOP: Matias Boucard<br /> Executive Producer: Charlotte Marmion<br /> Line Producer: Lucile Baruchel<br /> Production Designer: Arno Roth<br /> Costume Designer: Elise Bouquet and Reem Kuzayli<br /> Post Producer: John Meunier<br /> Editors: Nicolas Larrouquere<br /> Post Production Company: MPC<br /> Executive Producer: Dafydd Upsdell<br /> Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)<br /> <br /> DIGITAL<br /> PUBLICIS ITALY<br /> Global Chief Creative Officer Publicis WW: Bruno Bertelli<br /> Chief Creative Officer Publicis Italy: Cristiana Boccassini<br /> Global Executive Creative Director: Luissandro Del Gobbo<br /> Executive Creative Director: Luca Cinquepalmi<br /> Executive Creative Director: Marco Venturelli<br /> Associate Creative Director: Gustavo Lacerda<br /> Digital Creative Director: Sandra Bold<br /> Associate Creative Director: Arthur Amorim<br /> Associate Creative Director: Dan Arango<br /> Junior Art Director: Alex Eftimie<br /> Junior Copywriter: Anton Kuerschner<br /> Head of Strategy: Bela Ziemann<br /> International Strategic Planner: James Moore<br /> Senior Strategist: Stuart Williams<br /> Data Strategist: Ilko Petkov<br /> Head TV Production: Mariella Maiorano<br /> Digital Video Producer: Sanam Bartoletti<br /> Worldwide Account Director: David Pagnoni<br /> International Client Service Director: Eleni Charakleia<br /> International Client Service Director: Patricia Synephias<br /> Digital Account Director: Alexandra Stoica<br /> Account Supervisor: Codruta Arbore<br /> Account Executive: Lischa Steiper<br /> <br /> DIGITAL PRODUCTION<br /> Digital Production Company: Iconoclast Studio Paris<br /> Director: Jason Yan Francis<br /> DOP: Mélodie Preel<br /> Executive Producer: Manon Leurent<br /> Line Producer: Rémi Farkas<br /> Post producer: John Meunier<br /> Editor: Philippe Roch<br /> Post Production Company: MPC<br /> Executive producer - Dafydd Upsdell<br /> Post Production producer - Christopher Preston Barnes<br /> VFX supervisor- Fraser Cleland<br /> Colourist - Peter Oppersdorf<br /> <br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3832361399624709952'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3832361399624709952'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/09/heineken-publicis-italy-new-ucl-global.html' title='Heineken & Publicis Italy - New UCL Global Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-NVP2mViXSNbJpqIV5R-pXCLZMFkT7Gz_nZ1YVOUQYqTzLPoVpm4BQ3Hrmxt1VhqprZbTpacbtcrVYWcJbyEkLgukOD1GH6PVeFN5xdTxLVFnu7VIeQ6IHZVkBQhBpjyXJO-aTagAPAK2/s72-c/uefa+heineken.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6352398924565976132</id><published>2018-10-10T06:57:00.000-07:00</published><updated>2018-10-10T06:57:00.450-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Evolve Studios"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="National Geographic"/><title type='text'>Heineken Short Film Reveals Groundbreaking Discovery Behind Lager Recipe for New H41 Beer</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirgcX0k-l1Q6TGq3M-x4sJrIMfIOo_Ye0tM3rD965lDK8aqTdERCO-sfpODFROuqf1NR7uvVdWV-hgcnItJlJzJRWvMT2BLNfFI9FgXEH6oTT11rdcO6u6FtOBJzQ3qpIwQLPZ0yuLt_hG/s1600/Discovery+Wild+Heineken.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirgcX0k-l1Q6TGq3M-x4sJrIMfIOo_Ye0tM3rD965lDK8aqTdERCO-sfpODFROuqf1NR7uvVdWV-hgcnItJlJzJRWvMT2BLNfFI9FgXEH6oTT11rdcO6u6FtOBJzQ3qpIwQLPZ0yuLt_hG/s640/Discovery+Wild+Heineken.png" width="640" height="362" data-original-width="1600" data-original-height="904" /></a><br /> <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/289900918?title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script><br /> Heineken has launched a short film to unveil its revolutionary discovery for lager brewing that has resulted in new ‘wild lager’ beer brand - H41. Shot in Patagonia by Emmy-award-winning production company, Evolve Studio, ‘A Wild Lager Story’, reveals how the discovery of a new yeast strain, has led to the creation of a lager recipe that would have previously been impossible. <br /> <br /> The three-minute 44-second film, delves into the story behind the discovery, a happy accident by Microbiologist, Diego Libkind. When walking the stunning landscape of a Patagonia national park, Libkind encountered a form of fungi that he didn’t recognise. Analysing the element back in his lab, he realised that it was a little-known and previously undiscovered form of wild yeast – the ‘mother’ to all lager yeast. The film follows Heineken Global Master Brewer, Willen Van Waesberghe, and Diego Libkind as they come together in South America. They retrace the yeast’s discovery and use it to brew a completely new tasting lager like no other. <br /> <br /> To craft the film, Heineken enlisted Emmy-award winning production and post production company Evolve Studios. The content company shot, edited and finished the brand film.<br /> <br /> After partnering for the project, National Geographic and Heineken brought Evolve Studios on board. The content company worked collaboratively with the brands to devise the creative approach and produce the film. <br /> Capturing the moments between those behind discovering and brewing the groundbreaking beverage presented some challenges, says Joel Edwards, Co-Founder at Evolve Studios: “At the time of shooting, the characters were on a press tour. This meant that during the three days of shooting we had a somewhat limited window of access to them. We had to strategically choose the moments to pull them away and film them whilst capturing the right scenes for the story. It was tricky, but we got what we needed!” <br /> <br /> <b>Credits</b><br /> HEINEKEN<br /> Brand Creative Director | Raul Esquer<br /> <br /> NATIONAL GEOGRAPHIC<br /> Director, Content | Valicia Brown<br /> Senior Director, Production / Creative | Tom King<br /> Manager, Digital Advertising / Production | Katie Kornstein, Kim Kopp<br /> PRODUCED, FILMED & POST PRODUCTION BY EVOLVE STUDIO<br /> <br /> EVOLVE PRODUCTION TEAM<br /> Executive Producers | Joel Edwards, Jesse Edwards<br /> VP Operations / Sr. Producer | Daniel Kiedis<br /> Producer | Jen Lewis<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6352398924565976132'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6352398924565976132'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/10/heineken-short-film-reveals.html' title='Heineken Short Film Reveals Groundbreaking Discovery Behind Lager Recipe for New H41 Beer'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirgcX0k-l1Q6TGq3M-x4sJrIMfIOo_Ye0tM3rD965lDK8aqTdERCO-sfpODFROuqf1NR7uvVdWV-hgcnItJlJzJRWvMT2BLNfFI9FgXEH6oTT11rdcO6u6FtOBJzQ3qpIwQLPZ0yuLt_hG/s72-c/Discovery+Wild+Heineken.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8454596652886480456</id><published>2018-03-26T09:21:00.001-07:00</published><updated>2018-03-30T07:15:53.304-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Chance the Rapper"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Chance the Rapper Calls Out Heineken for 'Horribly Racist' Ad</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvtPBNDHsamWeRkpKHK4N_4XOXhTO3h1z61ih4PzAfQEJ7CoTyoyz2Cr08fnBXvdDU664fb16hJGO2X_dHoxiDpIZZkVr7qzoprSndflJW0AzBLAt2hVsUGl32XIeKk2vDSJHu1Qu4qVs/s1600/chancetherapper.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvtPBNDHsamWeRkpKHK4N_4XOXhTO3h1z61ih4PzAfQEJ7CoTyoyz2Cr08fnBXvdDU664fb16hJGO2X_dHoxiDpIZZkVr7qzoprSndflJW0AzBLAt2hVsUGl32XIeKk2vDSJHu1Qu4qVs/s640/chancetherapper.jpg" width="640" height="427" data-original-width="1368" data-original-height="912" /></a><br /> Chance The Rapper has called out a recent Heineken Light advert for being “horribly racist”.<br /> <br /> The advert, thought to have aired in the United States, shows a bartender sliding a bottle of alcohol all the way down the bar to a white woman he spotted at the start of the advert.<br /> <br /> The drink makes its way past black men and women before reaching its destination and the strap line “sometimes, lighter is better” being displayed.<br /> <br /> Chance posted his thoughts on Twitter, with a link to the advert in the following tweet, saying: “I think some companies are purposely putting out noticeably [sic] racist ads so they can get more views... <br /> <br /> Is it racist? We'll let you judge for yourself. See Chance's Twitter comments and check out the ad below...<br /> <br /> <blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">I found that joint 😂😂<a href="https://t.co/r4cgSLE8Uz">https://t.co/r4cgSLE8Uz</a></p>&mdash; Chance The Rapper (@chancetherapper) <a href="https://twitter.com/chancetherapper/status/978080933050974208?ref_src=twsrc%5Etfw">March 26, 2018</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8454596652886480456'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8454596652886480456'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/03/chance-rapper-calls-out-heineken-for.html' title='Chance the Rapper Calls Out Heineken for 'Horribly Racist' Ad'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvtPBNDHsamWeRkpKHK4N_4XOXhTO3h1z61ih4PzAfQEJ7CoTyoyz2Cr08fnBXvdDU664fb16hJGO2X_dHoxiDpIZZkVr7qzoprSndflJW0AzBLAt2hVsUGl32XIeKk2vDSJHu1Qu4qVs/s72-c/chancetherapper.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1410434103381984240</id><published>2017-06-05T17:35:00.001-07:00</published><updated>2017-07-29T07:09:16.751-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>Heineken | The Final Excuse</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuJ4Et37F2L02zOKvslPTH24vpNpC27U1ek-XxXSMFbLKBUmV4guR5j0eBgNKUaEfLx-2KDEJJuoK7chm99J5ZXJ8AyOl1PexAdVd9ZWzPOWjPxKk22fC7joKSAfr_g2NUPQECjlb3WkMW/s1600/Heinekin+Champion+The+Final.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="319" data-original-width="598" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuJ4Et37F2L02zOKvslPTH24vpNpC27U1ek-XxXSMFbLKBUmV4guR5j0eBgNKUaEfLx-2KDEJJuoK7chm99J5ZXJ8AyOl1PexAdVd9ZWzPOWjPxKk22fC7joKSAfr_g2NUPQECjlb3WkMW/s640/Heinekin+Champion+The+Final.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/ggOBLHPkFuk?rel=0" width="730"></iframe><br /> <br /> This is the moment of truth. José has busted all the excuses and will leave no man behind for the final. Are you ready to #ChampionTheFinal?<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Publicis London, Uk<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1410434103381984240/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/06/heineken-final-excuse.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1410434103381984240'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1410434103381984240'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/06/heineken-final-excuse.html' title='Heineken | The Final Excuse'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuJ4Et37F2L02zOKvslPTH24vpNpC27U1ek-XxXSMFbLKBUmV4guR5j0eBgNKUaEfLx-2KDEJJuoK7chm99J5ZXJ8AyOl1PexAdVd9ZWzPOWjPxKk22fC7joKSAfr_g2NUPQECjlb3WkMW/s72-c/Heinekin+Champion+The+Final.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5604023181317219781</id><published>2016-09-19T10:47:00.001-07:00</published><updated>2016-09-19T10:47:51.946-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>Heineken transforms the rather introvert Swiss into rock stars, Live Your Music am Open Air Gampel</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF9CXqoKPw_4gAFVqYWfJ1HwqoQ2hYSRQmrF-hpBXtrixg9mbqDEMo7p89rH5zHoAimzq9Z1XapoOH1QwsvsiLNsQl9rQJUT9V_oRcMoC6D6fzoaa1Gp0-jnnCYbtRF4u0NadvHeXJzmkG/s1600/LiveYourMusic1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF9CXqoKPw_4gAFVqYWfJ1HwqoQ2hYSRQmrF-hpBXtrixg9mbqDEMo7p89rH5zHoAimzq9Z1XapoOH1QwsvsiLNsQl9rQJUT9V_oRcMoC6D6fzoaa1Gp0-jnnCYbtRF4u0NadvHeXJzmkG/s640/LiveYourMusic1.jpg" width="100%" /></a></div><br /> <b><u>The Brief:</u></b><br /> Heineken makes it possible for people all over the wold to enjoy unique musical experiences. Swiss agency Equipe is now bringing to life the global campaign initiative “Live Your Music” in Switzerland too.<br /> <br /> There is a rock star within us all but only very few make it to the big stage. This is why Heineken wants to encourage the Swiss to spontaneously leave their comfort zone to enjoy unique musical experiences.<br /> <br /> At the well-known “Gampel Festival”, visitors were invited to perform the hit “Up in the Sky” by the Swiss band 77 Bombay Street, without having to appear in front of a huge audience of course. Virtual reality glasses and headsets ensured an atmosphere to cause goose bumps. However, what people didn’t know was that the stars of 77 Bombay Street were in the next room performing live. The moment when this secret was revealed was equally overwhelming.<br /> <br /> But that is not all. Some participants were able to experience the ensuing festival concert by 77 Bombay Street at close quarters behind the scenes. For “Up in the sky” the band then pulled off a surprise by bringing them on stage. This meant that a musical experience starting off as virtual became as real as it can be: live on the stage in front of thousands of enthusiastic spectators.<br /> <br /> The video of the stunt aired on YouTube yesterday. It is accompanied by a social media and influencer campaign, video ads as well as various media collaborations.<br /> <br /> <b><u>The Ad:</u></b><br /> <div class="video-container"><iframe width="730" height="411" src="https://www.youtube.com/embed/rq14zoWpKt8?rel=0" frameborder="0" allowfullscreen></iframe></div><br /> <center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center><center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><br /> In jedem von uns steckt ein Rockstar. Aber trauen wir uns auch auf die grosse Bühne? Heineken wollte genau das am Open Air Gampel 2016 herausfinden. Zusammen mit der Schweizer Erfolgsband 77 Bombay Street, einem Container und der Virtuellen Realität. Was die Sänger und Sängerinnen auf der virtuellen Bühne allerdings nicht wussten: Das Ganze war viel realer, als sie es sich vorstellen konnten. Schau es dir an.<br /> <br /> <b><u>The Credits:</u></b><br /> Ad Agency: Equipe<br /> <br /> Responsible at Heineken:<br /> Nabil Nasser (Head of Marketing), Christian Weise (Group Brand Manager), Isabel Einhorn (Brand Manager), Stefan Steiner (Junior Brand Manager)<br /> <br /> Media agency responsible: Starcom</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5604023181317219781/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/heineken-transforms-rather-introvert-Swiss-rockstars.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5604023181317219781'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5604023181317219781'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/heineken-transforms-rather-introvert-Swiss-rockstars.html' title='Heineken transforms the rather introvert Swiss into rock stars, <font color= #ff01159>Live Your Music am Open Air Gampel</font>'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF9CXqoKPw_4gAFVqYWfJ1HwqoQ2hYSRQmrF-hpBXtrixg9mbqDEMo7p89rH5zHoAimzq9Z1XapoOH1QwsvsiLNsQl9rQJUT9V_oRcMoC6D6fzoaa1Gp0-jnnCYbtRF4u0NadvHeXJzmkG/s72-c/LiveYourMusic1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4950991822058428183</id><published>2016-09-13T08:28:00.003-07:00</published><updated>2016-09-13T08:28:58.900-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>Guy Ritchie Directs Heineken "The Speech" #ChampionTheMatch via Publicis Milan</title><content type='html'><div class="video-container"><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/GPM_GLaeteY?rel=0" width="730"></iframe></div><br /> Publicis Italy has unveiled The Speech, the new Heineken® campaign for UEFA Champions League. The film, directed by award-winning Guy Ritchie, sees Mourinho deliver a passionate and motivational speech addressed to fans across the globe. He challenges them to prepare for match night, no matter where they are in the world and no matter what time zone they are in. And, most of all, no excuses. Because when it’s Champions time, you need to prepare to watch it with your friends. And, of course, with a cold Heineken.<br /> <br /> <center><span style="color: #999999;">-<span style="font-size: x-small;">-ADVERTISEMENT-</span>-</span></center><center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Advertising Agency: Publicis, Milan, Italy<br /> Global Chief Creative Officer Publicis WW:B runo Bertelli<br /> Executive Creative Director Publicis Italy: Cristiana Boccassini<br /> Executive Creative Directors Publicis Milan: Luca Cinquepalmi, Marco Venturelli<br /> Copywriter: Giovanna Favoroso<br /> Art Director: Alice Teruzzi<br /> Head Of Tv: Silvia Cattaneo<br /> Worldwide Account Director: David Pagnoni<br /> Account Manager: Fabiola Miccone<br /> Production Company: Independent, Reset<br /> Director: Guy Ritchie<br /> Executive Producers: Dave Morrison, Jani Guest<br /> Producer: Adam Saward<br /> Production Manager: Lara Baldwin<br /> DoP: John Lynch<br /> Edit Company: Stitch Editing<br /> Editor: Leo King<br /> Post Production: Mpc London<br /> Visual EFX Supervisor: Rod Norman<br /> Cg Supervisor: Carsten Keller<br /> Sound Design: Raja Sehgal<br /> Audio Post Production: Grand Central Recording Studio London<br /> Soundtrack “Mind Heist: Zack Hemsey</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4950991822058428183/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/guy-ritchie-directs-heineken-speech.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4950991822058428183'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4950991822058428183'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/guy-ritchie-directs-heineken-speech.html' title='Guy Ritchie Directs Heineken "The Speech" #ChampionTheMatch via Publicis Milan'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/GPM_GLaeteY/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7220598923844821582</id><published>2016-09-13T08:23:00.000-07:00</published><updated>2016-09-13T08:23:39.987-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>Publicis Italy: Heineken "The Tutorial" It's #MoreThanARace</title><content type='html'><div class="video-container"> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/A3WSQfw9nNw?rel=0" width="730"></iframe></div> <br /> The Formula 1 Circus arrives in Monaco. David Coulthard tells a complete stranger, the lucky owner of the last two Heineken, from the terrace of an exclusive club. Emotions, dreams and reality are perfectly mixed, as in every race and on each circuit. Until the unexpected final.<br /> <center> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <!-- Great Ads 300 --><br /> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-slot="1009384495" style="display: inline-block; height: 250px; width: 300px;"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Advertising Agency: Publicis, Milan, Italy<br /> Global Chief Creative Officer: Bruno Bertelli<br /> Executive Creative Director: Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli<br /> Art Director: Francesco Epifani<br /> Creative Director / Copywriter: Paolo Bartalucci<br /> Strategic Planner: James Moore<br /> International Group Account Director: Lorenza Montorfano<br /> Account Manager: Silvia Ghiretti<br /> Head Of Tv: Silvia Cattaneo<br /> Producer: Helen Kenny, Karen O'Brian<br /> Director: Nicola Fuglsig<br /> Dp: Kasper Tuxen</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7220598923844821582/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/publicis-italy-heineken-tutorial-its.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7220598923844821582'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7220598923844821582'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/publicis-italy-heineken-tutorial-its.html' title='Publicis Italy: Heineken "The Tutorial" It's #MoreThanARace'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/A3WSQfw9nNw/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4712425358446360291</id><published>2016-09-05T04:21:00.000-07:00</published><updated>2016-09-05T04:24:05.646-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>How Many Times Does Jackie Stewart Say No In The Heineken "When You Drive, Never Drink" Formula 1 Ad</title><content type='html'><div class="video-container"><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/tV6gygNPetU?rel=0" width="730"></iframe></div><br /> This past weekend at the Italian Grand Prix in Milan, Heineken’s $200 million sponsorship of Formula 1 is being unveiled with a 90 second TV commercial urging racing fans and all motorists that ‘When you drive, never drink.’ The commercial stars three-time Formula 1 champion and road safety campaigner Sir Jackie Stewart at various stages throughout his successful motoring career, as well as the song "Heroes" by Postmodern Jukebox featuring Nicole Atkins.<br /> <br /> Created by Publicis Italy, the story is a re-creation of Jackie Stewart’s life from the mid sixties through the seventies, in which he is seen winning races and enjoying the Formula 1 lifestyle, all the while courteously refusing bottles of Heineken every time they are offered to him. The soundtrack is a version of David Bowie's "Heroes" by Postmodern Jukebox featuring Nicole Atkins. The Glue Society’s Gary Freedman directed the spot.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1Rn02_AfDAA33QsMD9FlB7BHf5VayaErA8njzkpJ1OkkPSfYJa6FWbb1DuRqKrc-ZYiUl9wrZUEE-97QqiSlzoYefMrI86uw0-TUgr7HgPj6XN7HmqMZWmwvgTw7k9pI24-fGfPUohpDb/s1600/jackie-stewart-refuses-numerous-beers-in-heineken-anti-drink-driving.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1Rn02_AfDAA33QsMD9FlB7BHf5VayaErA8njzkpJ1OkkPSfYJa6FWbb1DuRqKrc-ZYiUl9wrZUEE-97QqiSlzoYefMrI86uw0-TUgr7HgPj6XN7HmqMZWmwvgTw7k9pI24-fGfPUohpDb/s640/jackie-stewart-refuses-numerous-beers-in-heineken-anti-drink-driving.jpg" width="100%" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv4aTcgk8aWbZ2_5DmAYKa4QMOTHkVUjFDiETrrTqetmdPO7FhPH1aFQbDQqKYJCJyiVcZ5b_W-9JffJmrvSvGRfrwRoO8YL_gJMwvZKBNOaKXjvCBGfZvlUQrWiDTA5HqDOohhdnLK5aw/s1600/jackie+stewart+heineken.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv4aTcgk8aWbZ2_5DmAYKa4QMOTHkVUjFDiETrrTqetmdPO7FhPH1aFQbDQqKYJCJyiVcZ5b_W-9JffJmrvSvGRfrwRoO8YL_gJMwvZKBNOaKXjvCBGfZvlUQrWiDTA5HqDOohhdnLK5aw/s640/jackie+stewart+heineken.jpg" width="100%" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzHNKxosLGjNG-xtPL9lvWjyNHyNaDpDDrL1LWB0vLfpwcuahka3AXnWuIXFaJKey1_JNzC-696O5aUrDJFAkppruaNE8JqVLWABlP0bSqJxQDkjpgh321F05hNWUb2aiFjtapAIT8JFaJ/s1600/jackie-stewart-refuses-numerous-beers-in-heineken-ad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzHNKxosLGjNG-xtPL9lvWjyNHyNaDpDDrL1LWB0vLfpwcuahka3AXnWuIXFaJKey1_JNzC-696O5aUrDJFAkppruaNE8JqVLWABlP0bSqJxQDkjpgh321F05hNWUb2aiFjtapAIT8JFaJ/s640/jackie-stewart-refuses-numerous-beers-in-heineken-ad.jpg" width="100%" /></a></div><br /> <br /> ...we counted 10 times<br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Agency: Publicis Italy<br /> Production: Anorak Berlin/Independent London/The Glue Society<br /> Country: Italy<br /> Director: Gary Freedman<br /> Executive Creative Director: Cristiana Boccassini<br /> Chief Creative Officer: Bruno Bertelli<br /> Creative Director: Luca Cinquepalmi<br /> Creative Director: marco venturelli<br /> Executive Producer: Christiane Dressler<br /> Executive Producer: Jason Kemp<br /> DoP: Stephane Vallee<br /> Sound Studio: Grand Central London<br /> Post production: MPC London<br /> Editor: Adam Spivey<br /> <center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center><center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4712425358446360291/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/jackie-stewart-formula-1-heineken-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4712425358446360291'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4712425358446360291'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/jackie-stewart-formula-1-heineken-ad.html' title='How Many Times Does Jackie Stewart Say No In The Heineken "When You Drive, Never Drink" Formula 1 Ad'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/tV6gygNPetU/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2864402882668637157</id><published>2016-06-08T10:22:00.001-07:00</published><updated>2016-06-08T10:22:14.751-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Heineken: The Cliché, UEFA Champions League Final</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/wrmKl_HV4-A?rel=0" width="730"></iframe><br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <!-- great-ads-bottom --><br /> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="6132035345" style="display: block;"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><br /> What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend? Watch the video to the end and find out. That's the idea in Heineken's latest ad stunt for soccer fans. One week before the UEFA Champions League Final in Milan, Heineken targeted a handful of guys out at dinner in São Paulo with their girlfriends. When the guys opened the menus, they were met with a surprising message:<br /> Would you like to be free to watch the UEFA Champions League Final at a Heineken party? Gift your lady a weekend at this spa...<br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Advertising Agency: Publicis, Brazil<br /> Creative directors: Hugo Rodrigues, Kevin Zung, Alexandre Vilela<br /> Art Directors: Henrique Mattos, Cícero Souza, Guto Kono<br /> Copywriters: Pedro Lazera, Mariana Albuquerque, Samuel Normando<br /> Account management: Danilo Ken, Daniel Batista, Marina Roge<br /> Planners: Eduardo Lorenzi, Alexandra Varassin, Rafael Fiorito, Leonardo Andrade<br /> Social strategist: Tiago Martinez<br /> Media: Gracieli Beraldi, Giuliana Barletta, Nicolas Lana<br /> Production: Tato Bono, Dani Toda<br /> Production Firm: Hungry Man<br /> Film director: Caio Rubini, Fabio Pinheiro<br /> Managing Partner: Alex Mehedff<br /> Executive Producer: Rodrigo Castello, Renata Corrêa<br /> Line Producer: Mariana Marinho<br /> Photograph Director: Felipe Meneghel<br /> Production team: Hungry Man<br /> Post Production Supervisor: Rodrigo Oliveira<br /> Post Productiona: Efecktor<br /> Fitter: Thiago Ceruti<br /> Color Granding: Psycho N'Look<br /> Audio Production firm: Jamute</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2864402882668637157/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/06/heineken-cliche-uefa-champions-league.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2864402882668637157'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2864402882668637157'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/06/heineken-cliche-uefa-champions-league.html' title='Heineken: The Cliché, UEFA Champions League Final'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/wrmKl_HV4-A/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8127537935340495751</id><published>2016-05-23T05:43:00.002-07:00</published><updated>2016-05-23T05:43:45.518-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Social Media Advertising"/><title type='text'>Heineken: The Final Hastag via Publicis Milan</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu4BeYT-7UBqz9TzZd_Bb8anbhkBYHL4iLp56QTAyEpGdW_gZEFQb2l4sdHwppyhD0E6Blu4APHoGE8pu_hLerUsU1VwoWnHq9kt5kX9i_9njQRKylvr_sm0v2p4qUaUC-B3cpkRXDm1tb/s1600/HEINEKEN_The-Final-Hashtag_01_EN.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu4BeYT-7UBqz9TzZd_Bb8anbhkBYHL4iLp56QTAyEpGdW_gZEFQb2l4sdHwppyhD0E6Blu4APHoGE8pu_hLerUsU1VwoWnHq9kt5kX9i_9njQRKylvr_sm0v2p4qUaUC-B3cpkRXDm1tb/s640/HEINEKEN_The-Final-Hashtag_01_EN.jpg" width="730" /></a></div><br /> Heineken and Publicis Italy placed on hundreds of billboards in Milan a very long hashtag that lets you win the tickets for the UCL Final.<br /> <br /> This year, the UEFA Champions League Final will be held in Milan. So, during the second half of May, Heineken uses the most discussed topic on social networks to talk about something people may not know: its own product qualities. Heineken does so by creating The Final Hashtag: a contest that lets people win the tickets for the Final match.<br /> <br /> To enter the contest, all you have to do is to tweet to @Heineken_IT the hashtag that showed up on hundreds of outdoor ads created by Publicis Italy and placed all over Milan. By doing this, people will spread both the Heineken product qualities and the instructions to enter the contest itself: these informations have been condensed in one hundred characters, the maximum limit allowed by Twitter. Just by seeing the tweet on their feed, users will receive the message and immediately understand how to enter the contest.<br /> <br /> The hashtag is:<br /> #AcquaMaltoLuppoloeFermentazioneOrizzontaleDa143AnniIlSegretoHeinekenTwittaloGiustoeVinciLaFinaleUCL<br /> <br /> The english translation of the hashtag is: #WaterBarleyHopsAndHorizontalFermentationAreTheSecretsOfHeinekenSince1873TweetItRightToWinTheUCLfinal<br /> <br /> This way, The Final Hashtag allows Heineken to quickly talk about its credentials while reinforcing its image as the main sponsor of the UEFA Champions League.<br /> <br /> The art director Andrea Raia and the copywriter Matteo Gatto worked on The Final Hashtag, with the supervision of the Associate Creative Director Alessandro Candito and Executive Creative Directors Luca Cinquepalmi and Marco Venturelli.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjOLvr94bDgq4PKdDbZZ0EI77ub09z1uroofHtbbHprTk8XcE4Ozt-1kotMIE7qJtqU9lKVBz5Vg6hLdVHGbshvNuH6bsZuUvTpw7jcF_Ewfjl89qx2pY1DpAxjTkrS7oGoC7ZK6NXhZgL/s1600/HEINEKEN_The-Final-Hashtag_03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="492" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjOLvr94bDgq4PKdDbZZ0EI77ub09z1uroofHtbbHprTk8XcE4Ozt-1kotMIE7qJtqU9lKVBz5Vg6hLdVHGbshvNuH6bsZuUvTpw7jcF_Ewfjl89qx2pY1DpAxjTkrS7oGoC7ZK6NXhZgL/s640/HEINEKEN_The-Final-Hashtag_03.jpg" width="640" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuag9jkn2kavBuwmiSTDt1NswMTwajLPuZ5jbjp3Ao5YBenPaiJGnfl5Gr6b6RPuYi9QOJnedp_VjK0uuJ33dhCGWXIaQ6X5BRnr7T4c1mAlVBnTIE2CSJyw3EXYIs20yNYH0rUVmYkQp4/s1600/HEINEKEN_The-Final-Hashtag_04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuag9jkn2kavBuwmiSTDt1NswMTwajLPuZ5jbjp3Ao5YBenPaiJGnfl5Gr6b6RPuYi9QOJnedp_VjK0uuJ33dhCGWXIaQ6X5BRnr7T4c1mAlVBnTIE2CSJyw3EXYIs20yNYH0rUVmYkQp4/s640/HEINEKEN_The-Final-Hashtag_04.jpg" width="640" /></a></div><br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Advertising Agency: Publicis Milan, Italy<br /> Executive Creative Director, Western Europe, CEO: Bruno Bertelli<br /> Executive Creative Director, Italy: Cristiana Boccassini<br /> Executive Creative Directors, Milan: Luca Cinquepalmi, Marco Venturelli<br /> Associate Creative Director: Alessandro Candito<br /> Art Director: Andrea Raia<br /> Copywriter: Matteo Gatto<br /> Strategic Planner: James Moore<br /> Account Team: Lorenza Montorfano, Maria Elena Gaglianese, Veronica Stellato<br /> Photographer: Michele Gastl<br /> Post Production: Studio Ros</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8127537935340495751/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/05/heineken-final-hastag-via-publicis-milan.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8127537935340495751'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8127537935340495751'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/05/heineken-final-hastag-via-publicis-milan.html' title='Heineken: The Final Hastag via Publicis Milan'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu4BeYT-7UBqz9TzZd_Bb8anbhkBYHL4iLp56QTAyEpGdW_gZEFQb2l4sdHwppyhD0E6Blu4APHoGE8pu_hLerUsU1VwoWnHq9kt5kX9i_9njQRKylvr_sm0v2p4qUaUC-B3cpkRXDm1tb/s72-c/HEINEKEN_The-Final-Hashtag_01_EN.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-275226625312599855</id><published>2016-05-05T17:52:00.001-07:00</published><updated>2023-11-28T06:25:29.715-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Tourism"/><title type='text'>KLM & Heineken: The Orange Experience 2016</title><content type='html'><iframe width="730" height="411" src="https://www.youtube.com/embed/qVNv8nl5pBQ?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> KLM & Heineken surprise 4 lucky people with the ultimate Orange Experience. 4 lucky people who share the same birthday as the Dutch King were invited by their friend/loved one to celebrate their birthday in a most unique way, each were allowed to come with the person inviting them. The airline joined forces with Heineken for the third year to reveal one of Holland’s best kept secrets, the epic celebration of the birthday of the King on the 27th of April. <br /> <br /> The two Dutch icons visited four cities around the globe - Beijing, Rio, San Francisco and London to surprise the lucky winners, who would be treated to VIP access to the biggest event in Holland.<br /> The contestants were immediately whisked away to an airport, stopping just to pick up a bag. It was only then they were told of their destination - Amsterdam!<br /> <br /> The Dutch capital is famous for being an awesome tourist destination, but King’s Day offers a whole host of new activities to travellers. The city lights up with a series of music festivals, club nights and street markets, but these lucky few were in for something special.<br /> <br /> The winners arrived in Amsterdam with King’s Day celebrations in full swing. They were first taken to Soestdijk for a Royal Experience, after which they proceeded to Amsterdam to play typical Dutch King’s Days games before boarding a boat for a Royal Birthday party. After the boat ride they were taken to The A’dam tower for a party of their lifetime, awaiting them there was none other than world famous DJ Martin Garrix. <br /> <br /> With its combination of world class culture, entertainment and history, Amsterdam is an absolute must for travellers everywhere. And, as KLM and Heineken proved, there’s no better time to visit than King’s Day.<br /> <br /> Concept:<br /> KLM & Heineken<br /> Featured Music:<br /> Martin Garrix - 'Now That I've Found You (feat. John & Michel)'</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/275226625312599855/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/05/klm-heineken-orange-experience-2016.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/275226625312599855'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/275226625312599855'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/05/klm-heineken-orange-experience-2016.html' title='KLM & Heineken: The Orange Experience 2016'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/qVNv8nl5pBQ/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2993499216730647933</id><published>2016-03-12T12:22:00.000-08:00</published><updated>2016-03-12T12:22:03.096-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="funny commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>See The Power Of True Friendship In Heineken's "The Dilemma" via Publicis Italy</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg99RQJADeaegI3ACWQv8k5dQWq_chEXvSIyZHit3Q8u3aUe3mkVNDN_WiLqqQQiZrx4M-fGoPLWJKkGlD0iX4qVN8SI6Y7b6eFBJTYCqLFv1HLlyDPGM_5C6JV2SmEExzrSIrLgLSevjsY/s1600/Heinekin+The+Dilema+Great+Ads.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg99RQJADeaegI3ACWQv8k5dQWq_chEXvSIyZHit3Q8u3aUe3mkVNDN_WiLqqQQiZrx4M-fGoPLWJKkGlD0iX4qVN8SI6Y7b6eFBJTYCqLFv1HLlyDPGM_5C6JV2SmEExzrSIrLgLSevjsY/s640/Heinekin+The+Dilema+Great+Ads.jpg" width="640" /></a></div> <br /> Watch as this football fan faces a big dilemma in Heineken's last spot entitled "The Dilemma" via ad agency Publicis Italy. The prank was filmed during a UEFA Champions match between Roma and Real Madrid at Rome's Stadio Olimpico.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/R6xLcItSJN8?rel=0" width="730"></iframe><br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Ad Agency: Publicis, Italy<br /> Creative Director Western Europe, CEO: Bruno Bertelli<br /> Creative Director Italy: Cristiana Boccassini<br /> Creative Director Milan: Luca Cinquepalmi, Marco Venturelli<br /> Associate Creative Director: Aureliano Fontana, Bruno Vohwinkel, Polina Zabrodskaya<br /> Art Director: Laura Aondio<br /> Copywriter: Francesca Vitello<br /> Strategic Planner Department: Bela Zieman e James Moore<br /> Account Department: Lorenza Montorfano, Giada Salerno, Maria Elena Gaglianese<br /> Executive Producer: Silvia Cattaneo, Giovanni Bedeschi, Federico Salvi<br /> Production Company: Bedeschi<br /> Director: Giovanni Fantoni Modena<br /> DoP: Amilcare Canali<br /> Editor: Fabrizio Squeo<br /> Music: Universal “Fan for life” and Universal “Creative State of Mind”<br /> <hr /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2993499216730647933/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/03/see-power-of-true-friendship-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2993499216730647933'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2993499216730647933'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/03/see-power-of-true-friendship-in.html' title='See The Power Of True Friendship In Heineken's "The Dilemma" via Publicis Italy'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg99RQJADeaegI3ACWQv8k5dQWq_chEXvSIyZHit3Q8u3aUe3mkVNDN_WiLqqQQiZrx4M-fGoPLWJKkGlD0iX4qVN8SI6Y7b6eFBJTYCqLFv1HLlyDPGM_5C6JV2SmEExzrSIrLgLSevjsY/s72-c/Heinekin+The+Dilema+Great+Ads.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6847094664877640856</id><published>2015-02-16T10:37:00.002-08:00</published><updated>2015-02-16T10:37:09.162-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="alcohol ad"/><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>Heineken Lab by Chef Zoonder Pop Up Restaurant in Tel Aviv</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwCMJ_iA3wb0fNA1V-Qe0rsuDI8hCWca3Wmz13aZqMG4PUqKQEFSPKZvOk0fuVSAXWb4J9O5kUUqz9BGFXWY4TPCC9eChOgq5WSEeuKj2y7VpldeHqKJNDH8HWg7xRbKovmhtI8F4-sF70/s1600/103.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwCMJ_iA3wb0fNA1V-Qe0rsuDI8hCWca3Wmz13aZqMG4PUqKQEFSPKZvOk0fuVSAXWb4J9O5kUUqz9BGFXWY4TPCC9eChOgq5WSEeuKj2y7VpldeHqKJNDH8HWg7xRbKovmhtI8F4-sF70/s1600/103.png" height="424" width="640" /></a></div> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/IY-w8U0Mctg?rel=0&amp;showinfo=0" width="730"></iframe><br /> <br /> To celebrate the launch of Heineken City special edition in Tel Aviv, Heineken created the Sous Vide Lab, a molecular pop up restaurant orchestrated by the Israeli star chef Zoonder.<br /> <br /> <blockquote> Credits:<br /> Concept and Production: Allenby Concept House &amp; Gilgul Culinary Productions <a href="http://allenby.co.il/" target="_blank">http://allenby.co.il/</a><br /> Nir Gal Marketing Manager Beer &amp; Wine Tempo Beverages<br /> Yuval Goren Heineken Product Manager<br /> Video directed by Roy Eventov</blockquote> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6847094664877640856/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/02/heineken-lab-by-chef-zoonder-pop-up.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6847094664877640856'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6847094664877640856'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/02/heineken-lab-by-chef-zoonder-pop-up.html' title='Heineken Lab by Chef Zoonder Pop Up Restaurant in Tel Aviv'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwCMJ_iA3wb0fNA1V-Qe0rsuDI8hCWca3Wmz13aZqMG4PUqKQEFSPKZvOk0fuVSAXWb4J9O5kUUqz9BGFXWY4TPCC9eChOgq5WSEeuKj2y7VpldeHqKJNDH8HWg7xRbKovmhtI8F4-sF70/s72-c/103.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4561185137239571052</id><published>2014-04-18T08:20:00.002-07:00</published><updated>2014-04-18T08:20:46.748-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>Heineken Italy and Publicis Italia create the SUB Livingroom</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" src="//www.youtube.com/embed/4HxZVj664jE?rel=0" width="690"></iframe><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigjKG7pUG2EXUNFrDv4kMa0r3Te-UozqEZSLXalAJdwRJNfbp7mmVr2j7BUucXFsGESKUBmrguSJRqRTgo5IRJrFlzcKKeHPl2kpZI6PlYnq0gDIXQNT13lzL0qqEMgyb9Jt9JPJggib8m/s1600/sub+living+room.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigjKG7pUG2EXUNFrDv4kMa0r3Te-UozqEZSLXalAJdwRJNfbp7mmVr2j7BUucXFsGESKUBmrguSJRqRTgo5IRJrFlzcKKeHPl2kpZI6PlYnq0gDIXQNT13lzL0qqEMgyb9Jt9JPJggib8m/s320/sub+living+room.jpg" /></a></div> <blockquote> ‘The Sub’ is the futuristic draught machine designed by Marc Newson to master the game of successful hosting. Even before its launch, it emerged like the hottest design icon, but its playfulness was yet to be showed. To prove it, we launched ‘The Sub’ in the city of design, Milan, precisely in its most important showcase: The Design Week. There, triggering the curiosity of people, we placed ‘The Sub’ in a design living room like so many others. People daring to pull its lever were first architects of the transformation of the living room into the biggest pinball ever and then players of fierce games. At the end of every game a super appeared on the pinball’s screen saying ‘The Sub has emerged. Play it at home.’</blockquote> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Title name: The Sub Living Room<br /> Media: ambient/outdoor/live experience<br /> Azienda: Heineken Italia<br /> Agency: Publicis Italia<br /> Creative Directors: Bruno Bertelli, Cristiana Boccassini<br /> Creative Supervisors: Michele Picci, Marco Viganò<br /> Art Director: Alessandro Candito<br /> Copywriter: Paolo Bartalucci<br /> Marketing Director: Floris Cobelens<br /> Group Brand Manager: Cristina Gusmini<br /> Senior Brand Manager: Daniela Gorni<br /> Events Manager: Giovanni Natalini<br /> Account Director: Simona Coletta<br /> Account Executive: Maria Elena Gaglianese<br /> Agency Producers: Silvia Cattaneo, Luana Strafile<br /> Cdp: Dooley Productions<br /> Design Studio: Giò Forma</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4561185137239571052/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/04/heineken-italy-and-publicis-italia.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4561185137239571052'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4561185137239571052'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/04/heineken-italy-and-publicis-italia.html' title='Heineken Italy and Publicis Italia create the SUB Livingroom'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigjKG7pUG2EXUNFrDv4kMa0r3Te-UozqEZSLXalAJdwRJNfbp7mmVr2j7BUucXFsGESKUBmrguSJRqRTgo5IRJrFlzcKKeHPl2kpZI6PlYnq0gDIXQNT13lzL0qqEMgyb9Jt9JPJggib8m/s72-c/sub+living+room.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1414261367973226319</id><published>2013-09-04T07:56:00.001-07:00</published><updated>2013-09-04T07:56:45.814-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="beer ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><title type='text'>Heineken - Hell in Paradise</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" src="//www.youtube.com/embed/UOrHICm1744?rel=0" width="690"></iframe><br /> <br /> What are men truly made of when taken out of their daily lives and dropped into the great unknown? To find out, Heineken dropped the Irish Murray and the Polish Jakub on a deserted island in the Philippines. And they got to know each other very very well. Legends aren't born, they're dropped.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8GDylaH2qlQQeO0-dYdn0WtRqmA7D4DpTH_2-T1Cbz1pduQiVBlIZlIDf1Honw1aiFO-mmda0h9e6k5jxSSvyOMBlmIWnwZcpMXiATgyHeRBxF7AS89YPxpP5bmcKJKiF0Aos733DcpJ7/s1600/Dropped.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8GDylaH2qlQQeO0-dYdn0WtRqmA7D4DpTH_2-T1Cbz1pduQiVBlIZlIDf1Honw1aiFO-mmda0h9e6k5jxSSvyOMBlmIWnwZcpMXiATgyHeRBxF7AS89YPxpP5bmcKJKiF0Aos733DcpJ7/s640/Dropped.png" width="640" /></a></div> <br /> Credits:<br /> Agency: Wieden + Kennedy, Amsterdam<br /> Production: Wefilm<br /> Country: Netherlands<br /> Director: Roel Welling<br /> Executive Creative Director: Eric Quennoy<br /> Creative Director: thierry albert<br /> Creative Director: Faustin Claverie<br /> Executive Creative Director: Mark Bernath<br /> Art Director: Philip Brink<br /> Copywriter: Hugo van Woerden<br /> Producer: Tobias Wilbrink<br /> Executive Producer: Bas Welling<br /> Agency Producer: Niko Koot<br /> Global Brand Director: Cyril Charzat &amp; Gianluca Di Tondo <br /> Global Communications Director: Sandrine Huijgen<br /> Global Digital Director: Paul Smailes <br /> Global Communications Manager: Sarah Nisenbaum<br /> Global Digital Manager: Nourdin Rejeb<br /> Head of Production: Erik Verheijen<br /> Planner: Nick Docherty<br /> Communications Planner: Richard Oldfield <br /> Episode Directors: Joeri Holsheimer &amp; Lennart Verstegen<br /> Episode Producers: Sara Nix &amp; Bo Polak<br /> Editor: Julien Mangois, Robin Pijpers<br /> AUDIO POST PRODUCTION: Wave Amsterdam<br /> Sound Engineer: Alex Nicholls-Lee<br /> Group Account Director: Jordi Pont<br /> Account Director: Clare Pickens<br /> Account Manager: Luis Ortiz<br /> Project Manager: Jackie Barbour<br /> Business Affairs: Justine Young</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1414261367973226319/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/09/heineken-hell-in-paradise.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1414261367973226319'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1414261367973226319'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/09/heineken-hell-in-paradise.html' title='Heineken - Hell in Paradise'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8GDylaH2qlQQeO0-dYdn0WtRqmA7D4DpTH_2-T1Cbz1pduQiVBlIZlIDf1Honw1aiFO-mmda0h9e6k5jxSSvyOMBlmIWnwZcpMXiATgyHeRBxF7AS89YPxpP5bmcKJKiF0Aos733DcpJ7/s72-c/Dropped.png" height="72" width="72"/><thr:total>0</thr:total></entry></feed>