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term="axe impact"/><category term="banner ads"/><category term="beIN Sports"/><category term="blandwiches"/><category term="bubly"/><category term="butlins holidays"/><category term="bwin"/><category term="change for a dollar"/><category term="chocolate bar ad"/><category term="cinemagraphs"/><category term="civilrights.org"/><category term="cosmote"/><category term="deodorant"/><category term="detergent ad"/><category term="digitas"/><category term="dontpayfull.com"/><category term="du"/><category term="easyJet"/><category term="eir"/><category term="ekWateur"/><category term="ellen"/><category term="eva Mendes"/><category term="fantasy night"/><category term="field.io"/><category term="film ads"/><category term="foam studio"/><category term="free yourself campaign"/><category term="fundi"/><category term="galaxy s7"/><category term="genesis effect"/><category term="golf"/><category term="google+"/><category term="guitar hero"/><category term="gyro"/><category term="hardee's"/><category term="hersheys. rascal flatts"/><category term="hockey"/><category term="home furnishings"/><category term="home insurance"/><category term="honda jazz"/><category term="hummel"/><category term="iAds"/><category term="iPhone 3G"/><category term="iPhone 8 plus"/><category term="iPod Nano"/><category term="image mapping"/><category term="intu"/><category term="iris Jakarta"/><category term="isobel"/><category term="jobs"/><category term="just like you"/><category term="kelly slater"/><category term="kevin bacon"/><category term="kids!"/><category term="kleenex"/><category term="kohl's black friday"/><category term="kwiff"/><category term="laptop"/><category term="littleBits"/><category term="live action"/><category term="logitech"/><category term="lynx Excite"/><category term="made by blah"/><category term="marketing campaign"/><category term="matchmaking"/><category term="mattel"/><category term="meltin pot"/><category term="miata rf"/><category term="mixed martial arts"/><category term="much music"/><category term="nineteentwenty"/><category term="nokia N8"/><category term="norte beer"/><category term="oberlo"/><category term="office politics"/><category term="opera"/><category term="ornage"/><category term="paper-cutting"/><category term="pasdepubmerci"/><category term="podcast"/><category term="pollution"/><category term="press releases"/><category term="print adsclever ads"/><category term="professional bull riding"/><category term="quicksilver"/><category term="rebecca black friday"/><category term="recruitment campaign"/><category term="reetone"/><category term="retro ad"/><category term="rotisserie chicken sandwich"/><category term="sharpie"/><category term="siggi"/><category term="soft-drink ad"/><category term="solar energy"/><category term="spain ad"/><category term="sponsored"/><category term="steve jobs"/><category term="street art"/><category term="superfun"/><category term="technology Division of Labor"/><category term="teen skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/World+Cup+Soccer'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/World%20Cup%20Soccer'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/World+Cup+Soccer/-/World+Cup+Soccer?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>27</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1750310635062825255</id><published>2023-07-21T07:07:00.004-07:00</published><updated>2023-07-21T07:07:49.685-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMO"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>BMO's New FIFA Women's World Cup Campaign Features Rising Canadian Soccer Star Julia Grosso</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJMhad_ZglMeD9N7dEz7nkzzNRaHm2MIjo35HHYTZK7Q8QH6RDzNxI966J8K14RuC7ucd2PtReDY-n0YfZg44KYEXf7yIkkwfwsg8Zt2Fx6bohiwTX2x1U1ydoiBbcdgCDXxruwQ7fMYHAhM2JKBTFS3VPVUUwmGzcFzLlr455dqehxwTnZjlXkOZ8R0Ao/s2000/BMO_WWC_4.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1115" data-original-width="2000" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJMhad_ZglMeD9N7dEz7nkzzNRaHm2MIjo35HHYTZK7Q8QH6RDzNxI966J8K14RuC7ucd2PtReDY-n0YfZg44KYEXf7yIkkwfwsg8Zt2Fx6bohiwTX2x1U1ydoiBbcdgCDXxruwQ7fMYHAhM2JKBTFS3VPVUUwmGzcFzLlr455dqehxwTnZjlXkOZ8R0Ao/s600/BMO_WWC_4.jpg" width="600" /></a><span face="verdana, sans-serif" style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/O6nzC8KuuZg" width="730" youtube-src-id="O6nzC8KuuZg"></iframe></span></div><p></p><p><span face="verdana, sans-serif" style="font-size: medium;"><a href="https://www.bmo.com/" target="_blank">BMO </a>is showcasing one of Canada’s fast-rising soccer stars in its latest campaign celebrating its new role as the Official Canadian Bank of the <a href="https://www.fifa.com/fifaplus/en/tournaments/womens/womensworldcup/australia-new-zealand2023" target="_blank">FIFA Women’s World Cup<span>&nbsp;</span><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black;">2023™</span></a>, which is taking place in New Zealand and Australia beginning July 20. <br /></span></p><div><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">The campaign is built around a series of TV, streaming, video and social spots featuring Canadian soccer star Julia Grosso, whose penalty-kick goal secured the gold medal for Canada at the 2020 Tokyo Olympics. BMO will complement the TV and video campaign with social posts on TikTok and Instagram featuring Grosso that will appear at key moments during the tournament.</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">The campaign reinforces BMO’s position as<span>&nbsp;</span><i>The</i><span>&nbsp;</span><i>Bank of Soccer</i><span>&nbsp;</span>and<span>&nbsp;</span><span lang="EN-US" style="color: black;">its longstanding commitment to the sport, including committing over $25M towards grassroots soccer over the past 17 years and partnerships with all three MLS soccer clubs in Canada</span>. It has pledged to grow the game in Canada, with a particular emphasis on equity, and eliminating barriers to inclusion.</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span face="verdana, sans-serif" style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4GnZdOkKHxVjlEsFn8gKxpCmJmTEzE1PBfdoi2kSBNQtaduRLyIDCUiikQc_amGqUh94yN0JixCZYzIvw8bHhB6tIP8GvC73-QD4jA9aQ27leKmZGI5xYTG_l0HAXnjGpS0usot5VBS9R1u8a6SgEHabqBLR82KieUeL8EGK6OBiv6Wy87s4dVl4uN-a8/s2000/BMO_WWC_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1126" data-original-width="2000" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4GnZdOkKHxVjlEsFn8gKxpCmJmTEzE1PBfdoi2kSBNQtaduRLyIDCUiikQc_amGqUh94yN0JixCZYzIvw8bHhB6tIP8GvC73-QD4jA9aQ27leKmZGI5xYTG_l0HAXnjGpS0usot5VBS9R1u8a6SgEHabqBLR82KieUeL8EGK6OBiv6Wy87s4dVl4uN-a8/w640-h360/BMO_WWC_2.jpg" width="640" /></a></span></div><p></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">The ads feature Grosso alongside the BMO banker, the popular character played by former<span>&nbsp;</span><i>New Girl</i><span>&nbsp;</span>star Lamorne Morris. The spots feature Grosso engaging with Morris in a series of soccer challenges, such as keep-ups and penalty shots.</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">Other spots feature the BMO banker engaging with young players around some of the sport’s most popular rituals, including penalty shots and the traditional post-match jersey swap.</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-size: medium;"><span style="color: black;"><span face="verdana, sans-serif">“BMO is committed to making progress through our commitments for a thriving economy, sustainable future, and inclusive society. Our purpose, to<span>&nbsp;</span><i>Boldly Grow the Good</i><span>&nbsp;</span>in business and life, inspires us to eliminate barriers to inclusion and drive equity in sport,” said Catherine Roche, Chief Marketing Officer at BMO. “We're excited to feature the talents of Julia Grosso in our FIFA Women’s World Cup campaign as she inspires generations of players, leaders, and coaches to reach their full potential—on and off the field.”</span></span></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-size: medium;"><span style="color: black;"><span face="verdana, sans-serif">&nbsp;</span></span></span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;"><span style="color: black;">“</span>BMO is synonymous with soccer, and we wanted to show up for the Women’s World Cup in a big way,” adds Jeremiah McNama, Executive Creative Director and FCB Canada.<span>&nbsp;</span><span style="color: black;">“</span>Instead of creating one big spot, we created dozens of content pieces that bring awareness to women’s game and to one its brightest stars."</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm; text-align: justify;"><span style="font-size: medium;"><span style="color: black;"><span face="verdana, sans-serif">&nbsp;</span></span></span></p><p class="MsoNormal" style="margin: 0cm;"><span style="font-size: medium;"><b><span face="verdana, sans-serif">Credits</span></b></span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Client: BMO</span></p><p class="MsoNormal" style="margin: 0cm;"><span style="font-size: medium;"><span style="background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span face="verdana, sans-serif">Campaign Title: BMO Women’s World Cup&nbsp;</span></span></span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Chief Marketing Officer: Catherine Roche</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Head, Brand, Enterprise Social and Content: Jennifer Carli</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">VP, Managing Director, Brand: Michael Sanders</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Senior Manager, Canadian Brand &amp; Sponsorship Advertising: Danielle O’Hanley</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Senior Manager, U.S. Brand &amp; Sponsorship Advertising: Geoff Hutchinson</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Assistant Brand Advertising Manager: Alix Shuparski</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Brand Advertising Coordinator: Julia Malek</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Creative Agency: FCB Canada</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Chief Creative Officer: Nancy Crimi-Lamanna</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Executive Creative Directors: Andrew MacPhee, Jeremiah McNama</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Associate Creative Directors: Josh Haupert, Adam Tuck&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Broadcast Producer: Anne Marie Martignago</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">EVP, General Manager: Tracy Little</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">VP, Client Service Lead: Erin Howes</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Group Account Director: Ali Gayowski</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Account Executive: Sophia R’Bibo</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Chief Strategy Officer: Shelley Brown</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Strategy Director: Mary Koerner</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Senior Strategist: Ally Dwyer-Joyce</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Production Company: Merchant Films</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Executive Producer: Ian Webb</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Line Producer: Andrew Graham</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Director: Benji Weinstein</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Director of Photography: Bryan Newman</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Post Production: 456 Studios</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Colourists: Conor Fisher</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Post Production: Fort York</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Post Producer: Pallavi Joshi-Firby</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">VFX Artist: Andrew Rolfe</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Editorial: Saints</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Producer: Emily Mckay</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Editor: Brian Williams</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Assistant: Corrine Grans-Wood</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Music: OSO</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Music Director: Daenen Bramberger</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Producer OSO:&nbsp; Lauren Dobbie</span></p><p class="MsoNormal" style="margin: 0cm;"><span style="font-size: medium;"><b><span face="verdana, sans-serif">&nbsp;</span></b></span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Media Agency: UM</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">EVP Client Business Partner: Kate Mateer</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">VP Client Business Partner: Ryan Hunter</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Manager, Connection Planning: Marc-André Giasson</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Sr. Connection Planner: Carolyn Hughes</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Connection Planner: Ben Graham</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Social Associate Director: Arturo Valenzuela</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Social Account Manager: Cristian Garrido</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Social Campaign Manager: Sami Le</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Social Campaign Manager: Gabrielle Lowe</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Associate Director, Addressable Strategy: Darcy Selke</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Associate, Addressable Strategy: Nature Kim</span></p><p class="MsoNormal" style="margin: 0cm;"><span face="verdana, sans-serif" style="font-size: medium;">Senior Director, Integrated Investments: Boris Pancevic</span></p><p class="MsoNormal" style="margin: 0cm;"><span style="font-size: medium;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black;"><span face="verdana, sans-serif">Director, Integrated Investments: Nancy Asselin</span><span style="color: #888888;"><br /></span></span></span></p></div><span style="color: #888888; font-size: medium;"><div><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #888888; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br /></div></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1750310635062825255/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/07/bmos-new-fifa-womens-world-cup-campaign.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1750310635062825255'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1750310635062825255'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/07/bmos-new-fifa-womens-world-cup-campaign.html' title='BMO's New FIFA Women's World Cup Campaign Features Rising Canadian Soccer Star Julia Grosso'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJMhad_ZglMeD9N7dEz7nkzzNRaHm2MIjo35HHYTZK7Q8QH6RDzNxI966J8K14RuC7ucd2PtReDY-n0YfZg44KYEXf7yIkkwfwsg8Zt2Fx6bohiwTX2x1U1ydoiBbcdgCDXxruwQ7fMYHAhM2JKBTFS3VPVUUwmGzcFzLlr455dqehxwTnZjlXkOZ8R0Ao/s72-c/BMO_WWC_4.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3241723359327912155</id><published>2018-07-22T06:46:00.000-07:00</published><updated>2018-07-22T06:46:03.682-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="nike"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Wieden+Kennedy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'></title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeP1rRIA5cFhObq3g1RapTC0seQ7wEsVQtY4ebTBJ1kQ_83QI0KfAla_KbfqE5Ttp63Po8cERd2-bEcW-vCULC54ZiJbsTdMmTeHvSeSjd8krC1d237s1zUrXl7QA46EPj9hR_kvd_RU4/s1600/NIke+Chinese+Football.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeP1rRIA5cFhObq3g1RapTC0seQ7wEsVQtY4ebTBJ1kQ_83QI0KfAla_KbfqE5Ttp63Po8cERd2-bEcW-vCULC54ZiJbsTdMmTeHvSeSjd8krC1d237s1zUrXl7QA46EPj9hR_kvd_RU4/s640/NIke+Chinese+Football.png" width="640" height="359" data-original-width="1593" data-original-height="894" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/xpxl7CKJsNU?rel=0&amp;showinfo=0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <br /> Wieden+Kennedy Shanghai has tapped into Chinese ambitions for World Cup Soccer domination in their latest campaign for Nike football in China. Their 'Dare to Become' video spot was viewed 170 million timed during the tournament largely for its patriotic and aspirational theme, which has been well received by its Chinese audience.<br /> <br /> Created by creative agency Wieden+Kennedy Shanghai, the video spots shows a future whereby the greatest football players in the world are Chinese and, as the agency put it “Manchester City fills their roster with Chinese players, and all of England cries after being drawn in a group with China”.<br /> <br /> The work is designed to fuel optimism around China becoming a top tier nation that can both host and compete at international tournaments like the FIFA World Cup.<br /> <br /> “This moment provided an ideal opportunity to present Chinese football fans and young athletes with a vision of what Chinese football could be, and who they could become,” said a Wieden+Kennedy spokesperson.<br /> <br /> “Nike wanted to inspire China’s young football players by giving them a dream to chase. And having reached 170 million views in only a few days after launching, the film has clearly struck a chord.”<br /> <br /> Directed by Ian Pons Jewell, the TV spots got very real by recruiting teenage football players from the Nike Football League in Beijing, Shanghai and Guangzhou. The campaign played on Chinese TV throughout the World Cup.<br /> <br /> <b>About Wieden+Kennedy</b><br /> Wieden+Kennedy was founded in Portland, Oregon, in 1982. The agency has offices around the world including Shanghai and Tokyo. As well as Nike, its client list includes Coca-Cola, Facebook, Heineken, Honda, Levi’s and Procter & Gamble.<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3241723359327912155'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3241723359327912155'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/07/wiedenkennedy-shanghai-has-tapped-into.html' title=''/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeP1rRIA5cFhObq3g1RapTC0seQ7wEsVQtY4ebTBJ1kQ_83QI0KfAla_KbfqE5Ttp63Po8cERd2-bEcW-vCULC54ZiJbsTdMmTeHvSeSjd8krC1d237s1zUrXl7QA46EPj9hR_kvd_RU4/s72-c/NIke+Chinese+Football.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4106348885547648968</id><published>2018-07-12T22:46:00.001-07:00</published><updated>2018-07-24T06:46:16.272-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Day One Agency"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>World Cup Illustrations by Day One Agency Emphasizes that Great Ideas Have No Borders</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj47WCr1ks0a8IvCtMBMF5aDGDYP7gzFK9bxTU33PD3zfOJtyUoxwYEsrG6zmjI8xsIzFJmCmSoE1g2q-qzHHBnBgRVFzHZUVqJgoisAionRPRElKc3g-NhZzhsQhyphenhyphenIZmOa0h9nki_D3ivy/s1600/Day+One+World+Cup.png" imageanchor="1"><img border="0" data-original-height="840" data-original-width="1600" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj47WCr1ks0a8IvCtMBMF5aDGDYP7gzFK9bxTU33PD3zfOJtyUoxwYEsrG6zmjI8xsIzFJmCmSoE1g2q-qzHHBnBgRVFzHZUVqJgoisAionRPRElKc3g-NhZzhsQhyphenhyphenIZmOa0h9nki_D3ivy/s640/Day+One+World+Cup.png" width="640" /></a><br /> <br /> Day One Agency, has marked the summer of 2018 as “The Summer of Creativity,” a time for the agency’s rising talent to develop their skills and train for the future, while also answering a series of client and cultural briefs that inspire us to think differently.<br /> <br /> With the World Cup in full swing, one of those cultural briefs was to explore how identity is shared through this global moment.<br /> <br /> The Day One Agency studio team, led by Senior Designer, Celina Pereira, responded to the brief with a series of minimalist digital posters that illustrate how ideas move across borders. The complete illustration series can be found at <a href="https://www.d1a32.com/">D1A32.com.</a><br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Z58Aq6qytvXBhTqR-xWqje2oqtQZZqBPEyKxO4t1NJJVxmp8LXq4tL-MbUiYLY-TMLh2lTWWjjM1V6nDaqC9GHwYirTuYVosT60JW3tEMou8MqPgihWfD_AiPgDBrl60cIOl8va0jOEC/s1600/croatia.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="900" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Z58Aq6qytvXBhTqR-xWqje2oqtQZZqBPEyKxO4t1NJJVxmp8LXq4tL-MbUiYLY-TMLh2lTWWjjM1V6nDaqC9GHwYirTuYVosT60JW3tEMou8MqPgihWfD_AiPgDBrl60cIOl8va0jOEC/s400/croatia.jpg" width="225" /></a><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_vpBaVCmlmG-RWoYRjm7xm5f5fjbrGjp0oOelcK8m0WRBoiHGbDHFgfeso9GHtFhqiJ4sMoIkExJMkUhsVKiakAMLtQ0uTsU7lY57oqL1mWkJNy79E5m8L51FOZAJtFk49kBPUrOouDb-/s1600/england.jpg" imageanchor="1"><img border="0" data-original-height="1600" data-original-width="900" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_vpBaVCmlmG-RWoYRjm7xm5f5fjbrGjp0oOelcK8m0WRBoiHGbDHFgfeso9GHtFhqiJ4sMoIkExJMkUhsVKiakAMLtQ0uTsU7lY57oqL1mWkJNy79E5m8L51FOZAJtFk49kBPUrOouDb-/s400/england.jpg" width="225" /></a><br /> <br /> The team researched each of the 32 participating countries and chose a historical person or idea born in that nation that propelled the world forward and made us think differently. Together the designs explore our connected international community through the tradition of each nation’s colors and icons.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBzv1uCpSyRZ54z9DTAUG1xMn905tiEeohDVwJ1C97LAt7VjBuHtTjf-H74f0wKFpSiT85_oy9VAhuL39CyOpIHk_fl7cfZmmmRWXEqOLV8RaEZbLzIb8HwUQHDhGI4AceFMIWJHvknt34/s1600/france.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="900" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBzv1uCpSyRZ54z9DTAUG1xMn905tiEeohDVwJ1C97LAt7VjBuHtTjf-H74f0wKFpSiT85_oy9VAhuL39CyOpIHk_fl7cfZmmmRWXEqOLV8RaEZbLzIb8HwUQHDhGI4AceFMIWJHvknt34/s400/france.jpg" width="225" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfm3-zgS8R8DcSZ0bPtphEAXuvNf37uRzxb0XAvqOlhUNs4xWMMJe5xtbNe_KfLtrnsFpANOK-UDRa8WCnzetnaiDn_Ic4CAU-U1fZVUwPpylJJsUJ-pZxVXpcbHf98ptoBsgw_j_bt9-f/s1600/belgium.jpg" imageanchor="1"><img border="0" data-original-height="1600" data-original-width="900" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfm3-zgS8R8DcSZ0bPtphEAXuvNf37uRzxb0XAvqOlhUNs4xWMMJe5xtbNe_KfLtrnsFpANOK-UDRa8WCnzetnaiDn_Ic4CAU-U1fZVUwPpylJJsUJ-pZxVXpcbHf98ptoBsgw_j_bt9-f/s400/belgium.jpg" width="225" /></a><br /> <br /> <b>CREDITS:&nbsp;</b><br /> <b><span style="background-color: white; color: #222222; display: inline; float: none; font-family: &quot;arial&quot; , sans-serif; font-size: 12.8px; font-style: normal; font-weight: 400; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Day One Agency Studio Team&nbsp;</span> </b><br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4106348885547648968'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4106348885547648968'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/07/day-one-agency-has-marked-summer-of.html' title='World Cup Illustrations by Day One Agency Emphasizes that Great Ideas Have No Borders'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj47WCr1ks0a8IvCtMBMF5aDGDYP7gzFK9bxTU33PD3zfOJtyUoxwYEsrG6zmjI8xsIzFJmCmSoE1g2q-qzHHBnBgRVFzHZUVqJgoisAionRPRElKc3g-NhZzhsQhyphenhyphenIZmOa0h9nki_D3ivy/s72-c/Day+One+World+Cup.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5752190687099073557</id><published>2018-07-09T05:56:00.001-07:00</published><updated>2018-07-22T07:04:20.263-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Gentleman Scholar"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Gentleman Scholar Crafts A Beautifully Animated Celebration for 2018 World Cup</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgyUfIE9uSk-lazirsyqLuCjuj0UKHHiUzEZdhejr_txk6Cxxdc4aAJgoOplFd1youRwS0tKZk1LTolhPZ7CSMTRPJ7kWRFzhMngU1xtGjRgnWKyEfIRSbo-lz6JPo2yz-0o6g4k2TK9A/s1600/gcwc09m.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgyUfIE9uSk-lazirsyqLuCjuj0UKHHiUzEZdhejr_txk6Cxxdc4aAJgoOplFd1youRwS0tKZk1LTolhPZ7CSMTRPJ7kWRFzhMngU1xtGjRgnWKyEfIRSbo-lz6JPo2yz-0o6g4k2TK9A/s640/gcwc09m.jpg" width="640" height="360" data-original-width="1280" data-original-height="720" /></a><br /> <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/276540489?color=ffffff&title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script><br /> <br /> <b>Original Gentleman Scholar Production: World Cup “2018”</b><br /> The wait is over! The 2018 World Cup is finally here. And to honor this momentous sporting event, Gentleman Scholar crafted an animated tribute, celebrating a handful of different players and their nations. Using the ball to transition us from scene to scene, our talented team of designers, animators and art directors wanted to play off the diverse nature of the tournament by cycling through different styles and techniques to tell a simple but charming story. We dedicate this piece not just to the event itself, but also to the unifying nature of this sport in general. A perfect reminder that we are one world brought together to witness the spectacle of first-class soccer playing. Play hard, play fair and may the best team win!<br /> <br /> <b>Complete Project Credits: Gentleman Scholar’s World Cup “2018”</b><br /> Design & Animation: Gentleman Scholar<br /> Creative Directors: William Campbell, Will Johnson & Chace Hartman<br /> Executive Producers: Jo Arghiris & Christina Roldan<br /> Heads of Production: Tyler Locke & Ryan McLaughlin<br /> Art Directors: Macauley Johnson & Chris Finn<br /> CG Supervisor: Tim Hayward<br /> Coordinator: Kev Jones <br /> Designers: Juan Carlos Cuadra, Cristina Barna, Cam Floyd, Hana Eunjin Yean, Trish Janovic, Jina Kwon, Mike Tavarez, Vin Kim, Ana Chang<br /> 2D Animators: Kenny Kerut<br /> Cel Animators: Laura Yilmaz, Matt Everton, Lyuben Dimitrov, Cristina Barna, Jina Kwon<br /> 3D Animator: James Lane<br /> 3D Generalist: Allan Bernardo<br /> Model / Texture Artist: Jacques Clement<br /> <br /> Music & Sound Design: Jason Webb<br /> <b><br /> About Gentleman Scholar</b><br /> Gentleman Scholar is a creative production company drawn together by a love for design and an eagerness to push boundaries. Since launching in Los Angeles in 2010 and expanding to New York in 2016, Gentleman Scholar has staked its claim across all media platforms. In the hands of its diverse team the company continues to evolve in the disciplines of live-action production, animation, digital exploration, print, and VR. Experience its powerful fusion of story, style, technology and design at <a href="http://www.gentlemanscholar.com">http://www.gentlemanscholar.com</a><br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5752190687099073557'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5752190687099073557'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/07/gentleman-scholar-crafts-beautifully.html' title='Gentleman Scholar Crafts A Beautifully Animated Celebration for 2018 World Cup'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgyUfIE9uSk-lazirsyqLuCjuj0UKHHiUzEZdhejr_txk6Cxxdc4aAJgoOplFd1youRwS0tKZk1LTolhPZ7CSMTRPJ7kWRFzhMngU1xtGjRgnWKyEfIRSbo-lz6JPo2yz-0o6g4k2TK9A/s72-c/gcwc09m.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7998875299012665417</id><published>2018-06-16T08:46:00.000-07:00</published><updated>2018-06-27T06:37:34.812-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA 18"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="McDonald's"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Mcdonald’s Tells Supporters ‘We’re With You’ in 2018 FIFA World Cup Global Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg36NPARgfmeoNmXytR3HTLNl0_OLLdg8fs5CwWFWb3eFFLV4bbKNQuNHGu6cJpIrRwaUG5ANDunLnW8VOgbEm5YPhheKsf2mlIU_3WuZN6Lu7A9MOMn7qdki4BG2CVtaWGy9XVjozt7mWF/s1600/McDo.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg36NPARgfmeoNmXytR3HTLNl0_OLLdg8fs5CwWFWb3eFFLV4bbKNQuNHGu6cJpIrRwaUG5ANDunLnW8VOgbEm5YPhheKsf2mlIU_3WuZN6Lu7A9MOMn7qdki4BG2CVtaWGy9XVjozt7mWF/s640/McDo.png" width="640" height="259" data-original-width="1600" data-original-height="648" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/KDNomTTWDy4?rel=0&amp;showinfo=0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup™with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament.<br /> <br /> Created by Leo Burnett London, the new campaign includes a film that breaks internationally on the first day of the FIFA World Cup™, Thursday 14th June.<br /> <br /> The agency has developed a platform that taps into the range of fans’ emotions and positions McDonald’s as a supporter of the supporters, evidenced by the convenient ways customers can order their favourite meals. Whether in the shape of McDelivery, 24/7 restaurants, Drive Thrus, breakfasts, or the fact that it’s just around the corner, whenever and wherever, McDonald’s has got the food sorted. <br /> <br /> Leo Burnett’s film shows FIFA World Cup™ fans in various countries as they celebrate, commiserate and everything in between, interweaved with moments that highlight the convenience McDonald’s offers. Alongside the film, 10-second cutdowns specifically showcase each of the individual ways that McDonald’s is there for fans during the tournament. <br /> <br /> The film is part of a toolkit featuring brand assets that are available to McDonald’s and its partner agencies across the globe. The toolkit includes print, out-of-home and point-of-purchase materials, all of which use a range of still photography capturing the emotions that fans experience during the tournament, as well as social and digital assets. To further enhance the emotions, an assortment of playful graphic flourishes have been developed and overlaid onto the stills, nodding towards the ways fans behave on social media.<br /> <br /> Steve Hill said: “The campaign spells out that, whatever happens in the football, McDonald’s has got the food covered. Whether with a breakfast for the early kick-off, or a McDelivery for when you’re watching at home, it’s clear that ‘We’re with you’ through all of it.”<br /> <br /> Credits:<br /> Clients: Steve Hill, Senior Director, Global Brand; John Lewicki, Head of Global Alliances; Victoria Stasevicius, Marketing Manager, Global Sports; Jacqueline Berger, Manager, Global Brand<br /> Chief Creative Officer: Chaka Sobhani<br /> Creatives: James Millers & Andrew Long<br /> Account Management Team: Victoria Reiz, Board Account Director; Steve Halliday, Account Director; Steph Bates, Senior Account Manager; Laura Taylor, Account Executive<br /> Strategy/Planning: Max Kean, Planning Director; Will Moore, Senior Planner<br /> Project Manager/Digital Producer: Timothy Wilks<br /> Graphic Designers: Phil Bosher; Head of Design; Justin Bray, Designer; Ron Morrison, Designer<br /> Agency Producer: Bruce Macrae<br /> Director/ Production Co: Novemba, Academy Films <br /> Producer: Steve Overs<br /> Editor: Stephen Dunne, The Whitehouse<br /> Post Production: Grace Thorpe, MPC<br /> Sound Design: Simon Capes, Soho Square Studios<br /> DoP: Xavier Amoros <br /> Media planning/buying: OMD Global<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7998875299012665417'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7998875299012665417'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/mcdonalds-tells-supporters-were-with.html' title='Mcdonald’s Tells Supporters ‘We’re With You’ in 2018 FIFA World Cup Global Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg36NPARgfmeoNmXytR3HTLNl0_OLLdg8fs5CwWFWb3eFFLV4bbKNQuNHGu6cJpIrRwaUG5ANDunLnW8VOgbEm5YPhheKsf2mlIU_3WuZN6Lu7A9MOMn7qdki4BG2CVtaWGy9XVjozt7mWF/s72-c/McDo.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3612461114760135247</id><published>2018-06-13T06:45:00.001-07:00</published><updated>2018-06-13T06:45:47.001-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Andrea Pirlo"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="FIFA 18"/><category scheme="http://www.blogger.com/atom/ns#" term="McDelivery"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><category scheme="http://www.blogger.com/atom/ns#" term="Uber Eats"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'> Italian Maestro Andrea Pirlo Teams Up with Mcdelivery from Uber Eats to Pick a Team For the 2018 FIFA World Cup</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiepJ2RgeK3zGczCLM7xjT3HwUVjJXr9t__Aw-S0XouaBb7wvoLf2D3RyG3qOk3XXBYiJWuJvG9n1EKVWDt9GVesBpAAlJ3KUF9X-xBZsFVORbYcfYEXcAjX_bN1F8nt7Dr3fcg8hPpoBpD/s1600/Australia+v+France+-+Marcel+Desailly+and+Harry+Kewell+compete+for+the+su....jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiepJ2RgeK3zGczCLM7xjT3HwUVjJXr9t__Aw-S0XouaBb7wvoLf2D3RyG3qOk3XXBYiJWuJvG9n1EKVWDt9GVesBpAAlJ3KUF9X-xBZsFVORbYcfYEXcAjX_bN1F8nt7Dr3fcg8hPpoBpD/s640/Australia+v+France+-+Marcel+Desailly+and+Harry+Kewell+compete+for+the+su....jpg" width="640" height="427" data-original-width="1573" data-original-height="1049" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/ost84Arj_gY" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> After Italy failed to qualify for the 2018 FIFA World Cup Russia for the first time in over 60 years, Italian maestro and 2006 FIFA World Cup winner Andrea Pirlo has teamed up with McDelivery® from Uber Eats to find an alternative nation to support this summer.<br /> <br /> McDelivery from Uber Eats have enlisted the support of eight football icons from around the globe to help find a #TeamForPirlo, as Andrea Pirlo gets ready to enjoy the tournament from the sidelines for the first time in sixteen years.<br /> <br /> The all-star line-up includes FIFA World Cup winners Cafu (Brazil) and Marcel Desailly (France), alongside international legends Luis Hernandez and Jared Borgetti (Mexico), Harry Kewell (Australia), Rui Patricio (Portugal), Mashahiro Fukuda (Japan) and Alexandre Guimarães (Costa Rica).<br /> <br /> The players have been pitching for Pirlo’s support ahead of the 2018 FIFA World Cup group games which kick off in Russia later this week. <br /> <br /> The #TeamForPirlo search got off to the worst possible start when Andrea stormed off set when asked by a hapless reporter whether he’s looking forward to playing at the 2018 FIFA World Cup. Watch the video on YouTube here.<br /> <br /> Andrea Pirlo said: “For the first time I can remember, I was not looking forward to the FIFA World Cup this year. I thought ‘No Italy, no party’ but there is still a summer full of football for me to enjoy as a fan at home with McDelivery from Uber Eats.<br /> <br /> “Without Italy at the tournament, I need a new team to support and I’m looking forward to meeting with some of the most respected footballers in history to help me make a decision!”<br /> <br /> <b>Football legends urge Pirlo to support their country</b><br /> 1994 and 2002 FIFA World Cup winner and the most capped Brazilian in history, Cafu said: “Andrea and I are former teammates and he knows that the Samba Boys are the world’s most skillfull team. Brazil is the only side that has qualified for every FIFA World Cup in history. After his beloved Italy, he knows there is only one choice. It’s a simple decision for Andrea.”<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnY615Jl4KOHJdFnvRRhULVvWbnCRwFU3IFmmB7S8fcVVIIg45NapRkftG2DdqaskUw-64BGfAliMoslgLWu8a2VlS9hogQTjZNafj6M5ckPrY1sIu7z5STGU0ZHpSaPYy94PnUC-v1xRG/s1600/Brazil+-+Cafu+convinces+Andrea+Pirlo+to+become+a+Brazil+fan.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnY615Jl4KOHJdFnvRRhULVvWbnCRwFU3IFmmB7S8fcVVIIg45NapRkftG2DdqaskUw-64BGfAliMoslgLWu8a2VlS9hogQTjZNafj6M5ckPrY1sIu7z5STGU0ZHpSaPYy94PnUC-v1xRG/s640/Brazil+-+Cafu+convinces+Andrea+Pirlo+to+become+a+Brazil+fan.jpg" width="640" height="427" data-original-width="1443" data-original-height="962" /></a><br /> <br /> <br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3612461114760135247'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3612461114760135247'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/italian-maestro-andrea-pirlo-teams-up.html' title=' Italian Maestro Andrea Pirlo Teams Up with Mcdelivery from Uber Eats to Pick a Team For the 2018 FIFA World Cup'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiepJ2RgeK3zGczCLM7xjT3HwUVjJXr9t__Aw-S0XouaBb7wvoLf2D3RyG3qOk3XXBYiJWuJvG9n1EKVWDt9GVesBpAAlJ3KUF9X-xBZsFVORbYcfYEXcAjX_bN1F8nt7Dr3fcg8hPpoBpD/s72-c/Australia+v+France+-+Marcel+Desailly+and+Harry+Kewell+compete+for+the+su....jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4446101411144984418</id><published>2018-06-12T06:31:00.000-07:00</published><updated>2018-06-13T06:34:48.450-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Argentina"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Lionel Messi"/><category scheme="http://www.blogger.com/atom/ns#" term="Luis Suarez"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Lionel Messi and Luis Suarez Feature in Creative Argentina-Uruguay 2030 World Cup Bid</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2PN0fZZvJtl1DRFIeZfS7SN2LagAd976tOyIcm8VIn6AKb6lWvXdIIj-A2xlHaLTOPCWWUGr728KYZKadHmGH7iWVKN0ybdrMhTYxr3QGpCULTKYxi5nkuvXJObxHkkFbL2UfgLORvsA/s1600/2030.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2PN0fZZvJtl1DRFIeZfS7SN2LagAd976tOyIcm8VIn6AKb6lWvXdIIj-A2xlHaLTOPCWWUGr728KYZKadHmGH7iWVKN0ybdrMhTYxr3QGpCULTKYxi5nkuvXJObxHkkFbL2UfgLORvsA/s640/2030.jpg" width="640" height="453" data-original-width="1600" data-original-height="1132" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/rRPSsBWtFkY" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> As a tribute for the Centenary of the 1st World Cup in football’s history that took place in Uruguay and found the host facing Argentina at the final match, both countries decided to apply together to host the World Cup in 2030. But it’s hard to stand out from the rest. So, we came out with an idea, and chose two great friends to make it happen. At the start of the eliminatory match between Uruguay and Argentina for FIFA World Cup 2018, we ask MESSI to wear shirt #20 and SUAREZ #30. We knew every camera of the world would be aiming them. With a financial investment lower than USD200, Argentina and Uruguay’s application to host World Cup 2030 was seen in every corner of the universe. Initiative 2030. In a world like football’s, where millions seem to move everything, an idea seems to move millions.<br /> <br /> <b>Credits:</b><br /> Agency: Mercado McCann<br /> Chief Creative Officer: Martin Mercado<br /> Executive Creative Director: Diego Tuya<br /> Executive Creative Director: Dario Rial<br /> Creative Director: Nicolas Ochoa<br /> Creative Director: Nicolas Massimino<br /> General Account Director: Agustin Coste<br /> Producter Director: Agustin Borgognoni<br /> <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4446101411144984418'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4446101411144984418'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/lionel-messi-and-luis-suarez-feature-in.html' title='Lionel Messi and Luis Suarez Feature in Creative Argentina-Uruguay 2030 World Cup Bid'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2PN0fZZvJtl1DRFIeZfS7SN2LagAd976tOyIcm8VIn6AKb6lWvXdIIj-A2xlHaLTOPCWWUGr728KYZKadHmGH7iWVKN0ybdrMhTYxr3QGpCULTKYxi5nkuvXJObxHkkFbL2UfgLORvsA/s72-c/2030.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3370602116061842217</id><published>2018-06-10T22:34:00.002-07:00</published><updated>2018-06-20T07:25:41.799-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Coca-Cola"/><category scheme="http://www.blogger.com/atom/ns#" term="FIFA 18"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Coca-Cola's Campaign by Mercado McCann Aims to Get Us Ready for FIFA World Cup 2018</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHsmGP_vYMqnQlHUYPIURAO0P9xWzzV0x3BBXwdVZl7gLarI-A73vU3qgzyDcumUesq2YEKN8gOZPyTEbfAEyjjRIqkaZZ52CBEesShlbHjdaTbodS3fpyruT88vudB5VDjsatv2vyXE/s1600/coca+cola+world+cup.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHsmGP_vYMqnQlHUYPIURAO0P9xWzzV0x3BBXwdVZl7gLarI-A73vU3qgzyDcumUesq2YEKN8gOZPyTEbfAEyjjRIqkaZZ52CBEesShlbHjdaTbodS3fpyruT88vudB5VDjsatv2vyXE/s640/coca+cola+world+cup.jpg" width="640" height="360" data-original-width="1280" data-original-height="720" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/3H5p_CjB9-s" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <br /> After two years of closely working together, Coca-Cola and Mercado McCann will honor the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries.<br /> <br /> Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: "being READY", three of the four TV commercials of this campaign designed for various formats were also developed by the agency: Stock Up, to the beat of “Are you ready”— an AC/DC classic inspiring football fans to purchase enough of their favorite Coca-Cola before each of the matches; Ready For, in which company employees talk to the bottles and prepare them for the emotions they may experience during the FIFA World Cup alongside the fans while inspiring them to “show the world what they’re made of”. It’s worth mentioning they will both feature world-renowned musical artist Jason Derulo, writer and performer of Coca-Cola’s anthem for the 2018 FIFA World Cup.<br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/-L3o5ARXNgs" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> The third ad, Uplifted Alex is the first to appear within the frame of the 2018 FIFA World Cup. There’s much more to it than just a commercial, it innovates in the field of brand advertising: Mercado McCann and Coca-Cola created the first spot within a videogame to be launched on real-world platforms. When playing EA Sport’s FIFA ’18 in Journey mode, Alex Hunter, star of the game, will sign a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador. Players will be able to watch him shoot a commercial. Uplifted Alex came to life as an ad to launch the new Coca-Cola Zero Sugar being pre-released on the Coca-Cola Sign in Times Square – the first 3D electro-kinetic billboard. The commercial was later played in movie theaters and on social media platforms. The fourth spot, “Uplifters” was developed by The Cyranos // McCann from Barcelona.<br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/-TCOINh3erc" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> The campaign is complemented by a special edition of Coca-Cola cans with the numbers 0 through 9 printed on them. The idea behind Score Packaging is for fans to share predictions before each match with their friends on social media platforms.<br /> <br /> This global campaign led by Mercado McCann also included working together with Coca-Cola’s Global Design Team on the entire photographic campaign, carried out by photographers Guy Aroch & Anna Palma in New York City. The agency also participated on Panini’s digital sticker album with an exclusive section for fans, among other activation.<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3370602116061842217'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3370602116061842217'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/coca-colas-campaign-by-mercado-mccann.html' title='Coca-Cola's Campaign by Mercado McCann Aims to Get Us Ready for FIFA World Cup 2018'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHsmGP_vYMqnQlHUYPIURAO0P9xWzzV0x3BBXwdVZl7gLarI-A73vU3qgzyDcumUesq2YEKN8gOZPyTEbfAEyjjRIqkaZZ52CBEesShlbHjdaTbodS3fpyruT88vudB5VDjsatv2vyXE/s72-c/coca+cola+world+cup.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5293330682495765969</id><published>2018-06-07T06:22:00.000-07:00</published><updated>2018-06-07T06:22:59.231-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Australian Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="FIFA 18"/><category scheme="http://www.blogger.com/atom/ns#" term="Hyundai"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Hyundai Recruits Australian Sports Legends to Have a Fling with Football for FIFA World Cup Ad Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVjtLKqq7556Sl8UkhDmL-IIPNxJ6ATO42bh2Ewa-IEcFEUzaHlRWw-B_-RrXSkrsTfnRzhPR89RXqo59jEnHt43duwCQrsaWvgiLwnYLdXHE4UOd8xRl2-LYA7-q8f__H1vai8HbiMHXd/s1600/Hyundai+Fling+with+Football.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVjtLKqq7556Sl8UkhDmL-IIPNxJ6ATO42bh2Ewa-IEcFEUzaHlRWw-B_-RrXSkrsTfnRzhPR89RXqo59jEnHt43duwCQrsaWvgiLwnYLdXHE4UOd8xRl2-LYA7-q8f__H1vai8HbiMHXd/s640/Hyundai+Fling+with+Football.png" width="640" height="244" data-original-width="1600" data-original-height="611" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/aUWM6grZLP0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> Australia is a sports mad nation. They’re rugby obsessed, love football, cricket and swimming. However, every 4 years something comes along so exciting that Australians everywhere put their first love aside and embrace something new: the FIFA World Cup™. <br /> <br /> Hyundai has recruited high-profile athletes Wendell Sailor (Rugby), Damien Fleming (Cricket) and Luke Hodge (Aussie Rules) as campaign ambassadors. The three athletes worked with Hyundai to entice Australians to switch from their regular sporting loves to football as part of their FIFA World Cup campaign.<br /> <br /> Oliver Mann, Marketing Director, Hyundai Motor Company Australia, notes: “Hyundai loves football. As the naming rights partner for the Hyundai A-League since its inception in 2005, we also support everything from grassroots football to the National Teams and the FIFA World Cup. This World Cup, Hyundai is inviting all Australians have a fling with football and get swept up in World Cup fever.”<br /> <br /> <b>Credits:</b><br /> Octagon: Lead agency<br /> Innnocean: Creative agency<br /> Initiative: Media buying<br /> Reprise: Social media<br /> Orchard: Web design<br /> Greenroom: CRM<br /> Chasing Albert: PR<br /> Co-Maker: Social influencers<br /> <br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5293330682495765969'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5293330682495765969'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/06/hyundai-recruits-australian-sports.html' title='Hyundai Recruits Australian Sports Legends to Have a Fling with Football for FIFA World Cup Ad Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVjtLKqq7556Sl8UkhDmL-IIPNxJ6ATO42bh2Ewa-IEcFEUzaHlRWw-B_-RrXSkrsTfnRzhPR89RXqo59jEnHt43duwCQrsaWvgiLwnYLdXHE4UOd8xRl2-LYA7-q8f__H1vai8HbiMHXd/s72-c/Hyundai+Fling+with+Football.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-324939515792246740</id><published>2018-05-30T06:11:00.001-07:00</published><updated>2023-11-28T06:20:42.326-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="72nd and Sunny"/><category scheme="http://www.blogger.com/atom/ns#" term="FIFA 18"/><category scheme="http://www.blogger.com/atom/ns#" term="Optus Sport"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Optus Sport Fires Up Emotions for FIFA World Cup Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlM-Z9OpzEKOI7FcoZ_ifK_kIouF4zjmQhaCYCAXYt6_JFKCBtWzUCIKTRbx7IiCl5GKDmk5Ycr4qCl8i4s6P1VXiSd2tTxMF8__gnJInPXl5E3jXfGjNu7udf8chOxLjBY5SAREACB-Jq/s1600/Optus+Sport+FIFA.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlM-Z9OpzEKOI7FcoZ_ifK_kIouF4zjmQhaCYCAXYt6_JFKCBtWzUCIKTRbx7IiCl5GKDmk5Ycr4qCl8i4s6P1VXiSd2tTxMF8__gnJInPXl5E3jXfGjNu7udf8chOxLjBY5SAREACB-Jq/s640/Optus+Sport+FIFA.png" width="640" height="264" data-original-width="1592" data-original-height="656" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/a1HFnrFOSV0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <br /> Australia's Optus Sport has launched a campaign which shows different people reacting to watching the soccer to promote the brand’s partnership with the 2018 FIFA World Cup.<br /> <br /> The 30 second commercial, created by Optus’ lead creative agency 72andSunny, shows people from all different countries at work, on the street, in their lounge room and at the pub reacting to the soccer.<br /> <br /> Johnny Tan, APAC ECD at 72andSunny, said in a statement: “Capturing all the emotion of being able to watch every moment of the world’s most viewed tournament was a cool brief.<br /> <br /> “We hope the campaign shines a small light on the effect that football has on all parts of modern Australia.”<br /> <br /> ‘The Good, The Bad and The Beautiful’ campaign aims to celebrate the dramatic moments experienced in the World Cup, Ben White, managing director for product and marketing, at Optus said.<br /> <br /> “This campaign embraces the moments that lift us, unite us, confuse us and, occasionally, send us spiralling into a rage.<br /> <br /> “Quite simply, these moments can come from any game, at any time which is why Optus Sport is excited to be sharing it all.”<br /> <br /> White said the brand wanted to create and ad which captures the spirit and entertainment of the game.<br /> <br /> Optus is the 2018 Australian broadcasting partner for this year’s FIFA World Cup.<br /> <br /> Optus appointed 72andSunny as its lead agency in March as the agency overhauled its creative agency roster.<br /> <br /> The creative agency produced its first work for the telco last month to promote its partnership with Swimming Australia.<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/324939515792246740'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/324939515792246740'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/05/optus-sport-fires-up-emotions-for-fifa.html' title='Optus Sport Fires Up Emotions for FIFA World Cup Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlM-Z9OpzEKOI7FcoZ_ifK_kIouF4zjmQhaCYCAXYt6_JFKCBtWzUCIKTRbx7IiCl5GKDmk5Ycr4qCl8i4s6P1VXiSd2tTxMF8__gnJInPXl5E3jXfGjNu7udf8chOxLjBY5SAREACB-Jq/s72-c/Optus+Sport+FIFA.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1829159570311140301</id><published>2018-05-26T06:13:00.000-07:00</published><updated>2018-06-08T05:41:15.781-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA 18"/><category scheme="http://www.blogger.com/atom/ns#" term="Fox Sports"/><category scheme="http://www.blogger.com/atom/ns#" term="Phenoms"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Fox Sports Celebrates LA Premiere of New FIFA World Cup Mini-Series Phenoms</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGny8yXtuFb4vlVNR_I7osjQWbPUeiJdfE0KGEm3Clf_Zagj_TwbzYGegHMOvHvWQuxfxKI4G-zDLMTRaMKSKrJWeZ-ULLtWGzrz_oa3Tn8BRs_JzK25gP4249aZKAS08BoSOY0ZCZhkA/s1600/FOX+PHENOMS.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGny8yXtuFb4vlVNR_I7osjQWbPUeiJdfE0KGEm3Clf_Zagj_TwbzYGegHMOvHvWQuxfxKI4G-zDLMTRaMKSKrJWeZ-ULLtWGzrz_oa3Tn8BRs_JzK25gP4249aZKAS08BoSOY0ZCZhkA/s640/FOX+PHENOMS.png" width="640" height="371" data-original-width="1600" data-original-height="928" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/KlqnHTW_7SQ" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> On Wednesday, May 23rd, Peter Rice, President 21st Century Fox and Chairman & CEO Fox Networks Group presented the LA Premiere of the new FOX Sports’ mini-series, PHENOMS which will debut today, May 25th on FOX. This captivating global sports documentary series chronicles the young lives and personal stories of rising soccer stars on their road to the 2018 FIFA World Cup.™ The screening also revealed the official participation of Multi-Michelin-star Chef and soccer enthusiast Gordon Ramsay of FOX’s MasterChef, Hell’s Kitchen and 24 Hours to Hell and Back as the Executive Producer and Voice of PHENOMS.<br /> <br /> Among the crowd were notable sports legends, entertainment icons, high level executives and hosts from the FOX Network and FOX Sports family. Attendees included Academy Award nominee Minnie Driver; legendary soccer player Cobi Jones; James Tupper (Actor, Big Little Lies); Peter Rice, President 21st Century Fox and Chairman & CEO Fox Networks Group; Eric Shanks (President and COO of the FOX Sports Media Group); Stuart Holden (Former USMNT midfielder and member of 2010 USA World Cup team, studio analyst for FOX Sports); Rachel Bonnetta (Host, Fox Sports); Karyn Bryant (Host, UFC Tonight on Fox Sports); Warren Barton (Fox Sports Soccer Analyst); Rodolfo Landeros (Sideline Reporter, Fox Sports); A/J Jackson (Musician, Saint Motel); Kathryn Le (Comedian & Influencer); JGoldcrown (Artist); Yassir Lester (Comedian); Tierney Gearon (Artist/Photographer) and FAVOR Valentine (Singer).<br /> <br /> The PHENOMS Creative Team also present included: David Worthen Brooks (Executive Producer) who introduced the film to the anticipated crowd as well Mario Melchiot (Executive Producer), Tony Sella (Executive Producer), Eric Shanks (Executive Producer), Steven Johnson (Producer), Arbi Pedrossian (Producer), Thomas Verrette (Producer) and Chris Perkel (Creative Director, US specials only).<br /> <br /> The network television premiere of PHENOMS will kick-off with back-to-back episodes debuting on the network tonight: “Attackers” and “Defenders,” at 8 p.m. and 9 p.m. ET/PT on FOX. Episode 3, “Goalkeepers,” will air on Friday, June 1, at 9 p.m. ET/PT, ahead of the finale on June 8, when Episodes 4 and 5, “Playmakers” and “Creators,” will air back-to-back at 8 p.m. and 9 p.m. ET/PT.<br /> <br /> <a href="https://twitter.com/FOXSoccer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">@FoxSoccer</a> #PHENOMS2018<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1829159570311140301'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1829159570311140301'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/05/fox-sports-celebrates-la-premiere-of.html' title='Fox Sports Celebrates LA Premiere of New FIFA World Cup Mini-Series Phenoms'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGny8yXtuFb4vlVNR_I7osjQWbPUeiJdfE0KGEm3Clf_Zagj_TwbzYGegHMOvHvWQuxfxKI4G-zDLMTRaMKSKrJWeZ-ULLtWGzrz_oa3Tn8BRs_JzK25gP4249aZKAS08BoSOY0ZCZhkA/s72-c/FOX+PHENOMS.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6653980695835320219</id><published>2018-05-20T08:27:00.001-07:00</published><updated>2018-05-20T08:31:35.508-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BBC Sport"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="History Will Be Made"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>BBC Claims 'History Will Be Made' in 2018 FIFA World Cup Marketing Campaign</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEOxPFwgFXZAq7AXQrAAhW3nG6PQIRZcCIrPaE4vkom5BCmQapMTvHb7wIX4NA0djSOd1T3LNoVD0tVzsNq9LlYqZe-XeSNS14UjuxchEIqcGhHWxt3pWJdqelR7OVT7Ag1GoqGLcSYZ-9/s1600/BBC+World+Cup+2018+Promo.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEOxPFwgFXZAq7AXQrAAhW3nG6PQIRZcCIrPaE4vkom5BCmQapMTvHb7wIX4NA0djSOd1T3LNoVD0tVzsNq9LlYqZe-XeSNS14UjuxchEIqcGhHWxt3pWJdqelR7OVT7Ag1GoqGLcSYZ-9/s640/BBC+World+Cup+2018+Promo.png" width="640" height="360" data-original-width="1568" data-original-height="881" /></a><br /> <iframe width="730" height="411" frameborder="0" src="https://emp.bbc.co.uk/emp/embed/smpEmbed.html?playlist=http://www.bbc.co.uk/corporate2/playlist/p067kqty&amp;title=History+Will+Be+Made&amp;product=iplayer"></iframe><br /> The BBC has launched its marketing campaign for the 2018 FIFA World Cup to be held in Russia.<br /> Every World Cup has a host of iconic moments and everyone has their own individual favourite that immediately takes you back to that time and place.<br /> <br /> In assuring us that History Will Be Made, the BBC’s 2018 campaign provides a timely reminder of football’s greatest tournament and why we love it.<br /> <br /> The campaign, created by BBC Creative with BBC Sport Marketing and animated by Blinkink, journeys through World Cup history via the skill of Diego Maradona, the flair of Zinedine Zidane and the emotion of Paul Gascoigne, to a preview of the most exciting talents of this year’s finals including Cristiano Ronaldo, Lionel Messi and Harry Kane.<br /> <br /> Animated launch film The Tapestry, directed by Nicos Livesey, takes us on a journey through iconic moments from the competition’s illustrious past, and introduces us to the faces that will surely create memories this time around.<br /> <br /> The team have modernised the traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, that if laid end-to-end would measure over 1,200 metres in length.<br /> <br /> This visual style will then become the look and feel for the BBC’s coverage, extending into programming graphics, website design, social media, BBC One’s look, and more.<br /> <br /> The idea will be fully realised in a real 7-metre long tapestry that will be put on public display. Moments from this year’s competition will be added to the tapestry after the tournament’s completion, creating a historical record of the 2018 World Cup. More details of this will be announced in due course.<br /> <br /> Tim Jones, Creative Director at BBC Creative in Salford, says: “Choosing which iconic moments to feature was a detailed process, where do you start and finish with the most iconic tournament in the world? To have made this film and a real life tapestry, is testament to the creativity, talent and ambition of the team in Salford and everyone involved in this project.”<br /> <br /> The launch film’s accompanying music is Ochi Cheryne - a traditional Russian folk song in keeping with the historical theme of the campaign. The song was recorded at Abbey Road Studios, arranged by Alex Baranowski, and features distinguished bass-baritone Sir John Tomlinson alongside a 40-piece orchestra. The lyrics speak of unification and friendship - the ambition of the World Cup itself.<br /> <br /> James Parry, Head of Marketing - BBC Sport and Events, says: “The World Cup is steeped in stories, and our campaign brings to life some of its most memorable moments with a unique interpretation of a centuries-old Russian tradition, accompanied by a traditional and iconic piece of music which we all fell in love with instantly."<br /> <br /> The new campaign makes its debut on UK screens at half time in the FA Cup final on BBC One on Saturday, 19 May.<br /> <br /> Interested in how this video was conceptualized and made? See the Drum's Behind the Scenes Video here:<br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/Z9cyKznlTHs" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe> <br /> <br /> <b>Credits</b><br /> BBC Sport Marketing<br /> <br /> Portfolio Head of Marketing - James Parry<br /> Marketing Manager - John Sprott<br /> Marketing Executive - Helen Worsey<br /> Media Planning<br /> <br /> Campaign Planner - David Wheadon<br /> Media Portfolio Lead - Marc Jones<br /> BBC Creative<br /> <br /> Executive Creative Director - Aidan McClure<br /> Exec Creative Director - Laurent Simon<br /> Creative Director - Tim Jones<br /> Creative Director - James Cross<br /> Creative - Edward Usher<br /> Creative - Xander Hart<br /> Producer - Liz Dolan<br /> Project Manager - Loretta Ramkissoon<br /> Production Coordinator - Emma Hamilton<br /> Head of Planning - Mike Lean<br /> Blinkink<br /> <br /> Director - Nicos Livesey<br /> Producer - Alex Halley<br /> Executive Producer - Bart Yates<br /> Design<br /> <br /> Designer - Luke Carpenter<br /> BBC Creative Head of Design - Laurence Honderick<br /> Soundtrack<br /> <br /> Composer - Alex Baranowski<br /> Vocals - Sir John Tomlinson<br /> Sound Design - Factory<br /> <br /> Sound Design & Mix - Mark Hills & Anthony Moore<br /> Audio Producer - Lucy Spong<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6653980695835320219'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6653980695835320219'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/05/the-bbc-has-launched-its-marketing.html' title='BBC Claims 'History Will Be Made' in 2018 FIFA World Cup Marketing Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEOxPFwgFXZAq7AXQrAAhW3nG6PQIRZcCIrPaE4vkom5BCmQapMTvHb7wIX4NA0djSOd1T3LNoVD0tVzsNq9LlYqZe-XeSNS14UjuxchEIqcGhHWxt3pWJdqelR7OVT7Ag1GoqGLcSYZ-9/s72-c/BBC+World+Cup+2018+Promo.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4490875099437647725</id><published>2018-05-17T06:49:00.000-07:00</published><updated>2018-05-17T06:56:05.838-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="David Beckham"/><category scheme="http://www.blogger.com/atom/ns#" term="Fox Sports"/><category scheme="http://www.blogger.com/atom/ns#" term="Wieden+Kennedy"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Fox Sports 'World Becomes the World Cup' Promo Features Sports and Hollywood Celebrities </title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5ocMVx9fy00V1nWnNzlV8r5OMFHsVK_5llfMyBS58FBdrtvX8kZS5tJkA0eKX2JplSEdynaaVSgJqPRvR87iXzekx9cVA0Yq7Cc3WcBjaTZcdlWwxtU1EBOpm9_qywC0RGOa26VfbE6v0/s1600/fox+world+becomes+world+cup.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5ocMVx9fy00V1nWnNzlV8r5OMFHsVK_5llfMyBS58FBdrtvX8kZS5tJkA0eKX2JplSEdynaaVSgJqPRvR87iXzekx9cVA0Yq7Cc3WcBjaTZcdlWwxtU1EBOpm9_qywC0RGOa26VfbE6v0/s640/fox+world+becomes+world+cup.jpg" width="640" height="336" data-original-width="1200" data-original-height="630" /></a><br /> For FIFA World Cup 2018, Fox Sports has brought in celebrities to support its role as the event’s exclusive U.S. English-language network.<br /> <br /> David Beckham, Ryan (Deadpool) Reynolds, Joel Embiid, Alex Morgan and Evander Holyfield are among those who will feature in Fox Sports’ “The World Becomes the FIFA World Cup” campaign, showing off their love not only for the sport but for such stars as Leo Messi and Cristiano Ronaldo — both of whom are front-and-center in the multi-platform effort.<br /> <br /> “The World Becomes the FIFA World Cup” is anchored by an umbrella spot, “This Summer,” with the full 90-second ad showing clips of on-field action, members of the Fox soccer broadcast team, fans and snippets of 15-second stand-alone spots with Beckham, Reynolds and the others.<br /> <br /> Played out to “Over and Over and Over” by Jack White, a voiceover offers, “Men become gods. Allies become rivals. Players become fans.” <br /> <br /> The lead spot also includes Mexico’s Jonathan and Giovanni Dos Santos brothers, Neymar, Paul Pogba and the National Team from Iceland.<br /> <br /> Several 30-second spots also are part of the campaign, including “Epic” (In a duel between Leo Messi and Cristiano Ronald, “Everyone agrees on the two best. One controls the game. One finishes it. But who will take all the glory? “), “Men Become Gods” (A focus on what could potentially be the last World Cup appearance by Leo Messi . . . “a moment three billion people will be watching”) and “Everything Becomes Not Enough” (There’s famous, and then there’s Ronaldo, who has all the soccer glory except a World Cup title).<br /> <br /> Lead agency is Wieden + Kennedy, New York. The World Cup is scheduled for June 14-July 15 (Fox and FS1).<br /> <br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/GC3LwDEVyzE" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <br /> Featuring the song <a target="_blank" href="https://www.amazon.com/gp/offer-listing/B07959JD1H/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07959JD1H&linkCode=am2&tag=reyandglo-20&linkId=0c54946b8e9546bc0a9fd9cb7a1203d0">“Over and Over and Over” by Jack White</a><img src="//ir-na.amazon-adsystem.com/e/ir?t=reyandglo-20&l=am2&o=1&a=B07959JD1H" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> from his new album Boarding House Reach. <br /> <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4490875099437647725'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4490875099437647725'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/05/fox-sports-world-becomes-world-cup.html' title='Fox Sports 'World Becomes the World Cup' Promo Features Sports and Hollywood Celebrities '/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5ocMVx9fy00V1nWnNzlV8r5OMFHsVK_5llfMyBS58FBdrtvX8kZS5tJkA0eKX2JplSEdynaaVSgJqPRvR87iXzekx9cVA0Yq7Cc3WcBjaTZcdlWwxtU1EBOpm9_qywC0RGOa26VfbE6v0/s72-c/fox+world+becomes+world+cup.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1315918758400592657</id><published>2018-05-16T07:37:00.000-07:00</published><updated>2018-05-16T07:37:30.162-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="bwin"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>bwin Launches 'Who Stole the Cup' Campaign for Russia 2018</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBZQIg8xnZzYXAJTt9rDa_VyfqyIdgr3AxC_w2jUkT23w6q19CuCIXfcSTq30mJ1qM2CpttH-ql3MSJf-FxT_uRTxHBH6PWrYfmFGC4KHZNGV0Aj-ae9itO2v5zJgxmNmZDjlsPGYvrmKK/s1600/bwin+who+stole+the+cup.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBZQIg8xnZzYXAJTt9rDa_VyfqyIdgr3AxC_w2jUkT23w6q19CuCIXfcSTq30mJ1qM2CpttH-ql3MSJf-FxT_uRTxHBH6PWrYfmFGC4KHZNGV0Aj-ae9itO2v5zJgxmNmZDjlsPGYvrmKK/s640/bwin+who+stole+the+cup.png" width="640" height="352" data-original-width="1600" data-original-height="881" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/4qJYErFrxVE" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe><br /> <br /> GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’<br /> <br /> Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign.<br /> <br /> bwin latest marketing campaign is produced by Spanish director Pedro Martin-Calero and features football legends Maradona, Cafu and Stefan Effenburg, alongside former Real Madrid manager, Vicente del Bosque.<br /> <br /> “Each of the football legend suspects, feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the dastardly thief was, the audience will be left guessing” details bwin marketing launching ‘Who Stole the Cup?’.<br /> <br /> The new campaign will run across bwin core territories of Germany, Austria, Greece, Spain, Italy, France, UK, Belgium, Denmark and Sweden, with bookmaker releasing behind-the-scenes interviews on bwin.com<br /> <br /> bwin’s campaign has been developed by international creative agency BBH Sport and will form part of its wider ‘Live the Action’ brand marketing initiatives.<br /> <br /> GVC Holdings Chief Marketing Officer Adam Lewis commented on the campaign launch:<br /> <br /> “Being smart, creative and bold is in GVC’s DNA and again our teams have delivered with this blockbuster World Cup campaign, it will entertain and engage our players and audiences globally, plus reinforce bwin’s position as Europe’s leading and most innovative sportsbook.”<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1315918758400592657'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1315918758400592657'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/05/bwin-launches-who-stole-cup-campaign.html' title='bwin Launches 'Who Stole the Cup' Campaign for Russia 2018'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBZQIg8xnZzYXAJTt9rDa_VyfqyIdgr3AxC_w2jUkT23w6q19CuCIXfcSTq30mJ1qM2CpttH-ql3MSJf-FxT_uRTxHBH6PWrYfmFGC4KHZNGV0Aj-ae9itO2v5zJgxmNmZDjlsPGYvrmKK/s72-c/bwin+who+stole+the+cup.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8114809719705989764</id><published>2011-01-29T14:15:00.004-08:00</published><updated>2011-01-31T12:53:43.840-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Andres Iniesta"/><category scheme="http://www.blogger.com/atom/ns#" term="nike ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Nike 'Take Control' Ad is a Real Kick</title><content type='html'>To help market their new CTR360 boot Nike have enlisted Andres Iniesta, the Spanish mid-fielder who scored the winning goal at the 2010 World Cup in South Africa. The innovative spot features Iniesta transitioning between practice and game play with some of the best edits and coolest camera angles I have ever seen. The result is a great spot that makes you feel like your right their on the pitch with the Barcelona star. <br /> <br /> <center><iframe allowfullscreen="" class="youtube-player" frameborder="0" height="375" src="http://www.youtube.com/embed/5a7_ATvmoH0?rel=0" title="YouTube video player" type="text/html" width="630"></iframe></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8114809719705989764/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2011/01/nike-take-control-ad-is-real-kick.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8114809719705989764'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8114809719705989764'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2011/01/nike-take-control-ad-is-real-kick.html' title='Nike 'Take Control' Ad is a Real Kick'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/5a7_ATvmoH0/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5926579830572350751</id><published>2010-06-17T07:41:00.000-07:00</published><updated>2010-06-17T07:41:54.897-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>The New Shakira 3D World Cup "Waka Waka" Video</title><content type='html'>For all you Footy fanatics enjoying the World Cup of Soccer, here is a newly edited version of lovely Shakira and the popular Waka Waka song.<center><embed src="http://www.trustcollective.com/shadowbox/libraries/player.swf" flashvars="file=http://img.trustcollective.com/chrome/chrome-shakira_thistimeforafrica.mov&skin=http://www.trustcollective.com/shadowbox/libraries/mediaplayer/modieus.swf&plugins=sharing-1&sharing.link=http://www.trustcollective.com/portfolio/content/chrome_shakira.php&autostart=false" width="630" height="380" /></embed></center>The global population's collective attention has shifted to South Africa as the World Cup kicked off its quadrennial tournament. Enlivening the opening ceremonies was an energetic and upbeat video for Shakira entitled "Waka Waka", edited by chrome's Hal Honigsberg for DNA Director Marcus Rayboy, who shot the project in stereoscopic 3D. The clip has already garnered 12 million-plus unique YouTube views.<br /> <br /> Waka Waka is a high-powered montage of extraordinary soccer footage, from players scoring spectacular goals in packed outdoor stadiums to street kids running joyously on dilapidated fields throughout the world. Honigsberg flawlessly splices these scenes with shots of Shakira energetically dancing with her brightly dressed entourage, creating an outstanding story that at once captures the singer's passion and the spirit of the World Cup.<br /> <br /> "I definitely felt privileged to work on this video for several reasons," noted Honigsberg. "Yes, it was a rare opportunity to cut the official song of the 2010 FIFA World Cup - and after watching over eight hours of past World Cup footage I've finally come around to being a soccer fanatic. But most importantly, the video acts as a platform to assist South African children through the sales of the solidarity T-shirts worn by the soccer players in this video. Ultimately, that will be the lasting contribution; providing educational opportunities to the children of South Africa."<br /> <br /> Credits:<br /> Artist: Shakira featuring Freshlyground<br /> Song Title: Waka Waka (This Time for Africa)<br /> Air Date: June 2010<br /> Prod Company: DNA<br /> Director: Marcus Rayboy<br /> DP: Chris Probst<br /> Post/Effects: Steele VFX<br /> Editorial: chrome<br /> Editor: Hal Honigsberg<br /> Assistant Editor: Keith Hamm<br /> EP: Betsy Beale<br /> Telecine: Company 3<br /> Attribution: Written content created by TRUST: http://www.trustcollective.com<br /> Under Creative Commons License: Attribution Share Alike</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5926579830572350751/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/06/new-shakira-3d-world-cup-waka-waka.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5926579830572350751'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5926579830572350751'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/06/new-shakira-3d-world-cup-waka-waka.html' title='The New Shakira 3D World Cup "Waka Waka" Video'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8603121931432477493</id><published>2010-06-15T08:10:00.000-07:00</published><updated>2010-06-15T08:10:37.483-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="cisco"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>“Live The Beautiful Game" with Cisco Video</title><content type='html'>Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, has partnered with Oddcast, a pioneer in participation marketing, to create an interactive video upload application with Oddcast's proprietary technology. The new viral video app is entitled “Live The Beautiful Game" and can be found here - <a href="http://www.livethebeautifulgame.com">www.livethebeautifulgame.com</a>.<center><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzY2MTQzODk2MDImcHQ9MTI3NjYxNDM5Mzc*MyZwPTk3NTA3MiZkPTcyOCUyMC*lMjBsaXZlJTIwLSUyMGNpc2Nv/Jmc9MiZvPWUyODFkZGMyMTlmZDQ5NzA4MmZjZDMxNDc2NmVlNWFiJm9mPTA=.gif" /><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,28,0" width="440" height="368" id="Live The Beautiful Game"><param name="movie" value="http://content.oddcast.com/host/cisco/swf/workshop_728.swf?lang=english&isnotLandingPage=true&mId=36313226.4&stem=http://host-d.oddcast.com/php/api/getWorkshopInfo/doorId=728" /><param name="quality" value="high" /><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all"/><param name="wmode" value="opaque" /><param name="allowFullScreen" value="true" /><embed src="http://content.oddcast.com/host/cisco/swf/workshop_728.swf?lang=english&isnotLandingPage=true&mId=36313226.4&stem=http://host-d.oddcast.com/php/api/getWorkshopInfo/doorId=728" quality="high" allowScriptAccess="always" allowNetworking="all" wmode="opaque" allowFullScreen="true" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" type="application/x-shockwave-flash" width="440" height="368" name="Live The Beautiful Game" FlashVars="gig_lt=1276614389602&gig_pt=1276614393743&gig_g=2"></embed> <param name="FlashVars" value="gig_lt=1276614389602&gig_pt=1276614393743&gig_g=2" /></object></center>It was launched to coincide with the FIFA World Cup international football (soccer) tournament taking place fthrough July 11th – the clip invites the viewer to upload their photo into the app culminating with a video of their very own glorious success on the soccer field.<br /> <br /> In addition, Cisco is inviting people to tap their own imagination and tell them “what if your TV could..” and then enter the Cisco TV Video Contest for a chance to win a $10,000 prize.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8603121931432477493/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/06/live-beautiful-game-with-cisco-video.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8603121931432477493'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8603121931432477493'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/06/live-beautiful-game-with-cisco-video.html' title='“Live The Beautiful Game" with Cisco Video'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4148690776554209263</id><published>2010-06-09T08:28:00.000-07:00</published><updated>2010-06-09T08:28:09.134-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>FIFA World Cup Ads adidas Football "The Quest" Full length version</title><content type='html'><center><object width="630" height="385"><param name="movie" value="http://www.youtube.com/v/a2QYP1dENRw&hl=en_US&fs=1&rel=0&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/a2QYP1dENRw&hl=en_US&fs=1&rel=0&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="630" height="385"></embed></object></center>Another Fifa World Cup ad | The final chapter has begun with newest ad for Adidas entitled "The Quest" for the 2010 FIFA World Cup Champions. At the 2010 FIFA World Cup ™, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory? The adidas spot features Kaka, Messi, Zidane, Nakamura, Gerrard, Altidore, Gourcuff, Pienaar, Villa, Guardado, De Rossi, Ballack, Jabulani, adizero<br /> Credits:<br /> Client: adidas International<br /> Agency: 180 Amsterdam (180\TBWA)<br /> Production Company: Knucklehead/Blink Ink/Ark Studios<br /> Director: Gary Shore/ Ark Studios<br /> Chief Creative Officer: Andy Fackrell<br /> Senior Art Director: Martin Terhart<br /> Copywriter / Art Director: Peter Albores<br /> Producer: Joe Togneri<br /> Agency Producer: Peter Bassett<br /> Editor: Ben Jordan<br /> Senior Account Director: Creatives: Matt Jennings<br /> Executive Producer: Matthew Brown (Knucklehead) + Bart Yates (Blink Ink)<br /> Producer: Michael Powell (Ark Studios) + James Bretton (Blink Ink)<br /> DoP: Dan Landin<br /> Editoral Company:Work Post London<br /> Editor:Ben Jordan + Rachael Spann<br /> Post Production Company:Finish<br /> Flame Artist:Jason Watts + Steve Murgatroyd<br /> Producer:Fi Kilroe + Justine White<br /> Sound Recording Studio: Wave Amsterdam<br /> Sound Mixer:Alex-Nicholls Lee + Nick Smith<br /> Producer:Monique Wichard<br /> Music:“How it began”<br /> Composer: Helen White<br /> Master Recording:Tape<br /> Artist:Hazlitt<br /> Producer:Olga Fitzroy<br /> Music company:Record-play ltd<br /> Producer: Daniel Cross</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4148690776554209263/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/06/fifa-world-cup-ads-adidas-football.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4148690776554209263'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4148690776554209263'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/06/fifa-world-cup-ads-adidas-football.html' title='FIFA World Cup Ads adidas Football "The Quest" Full length version'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4906188642907223295</id><published>2010-06-08T09:42:00.001-07:00</published><updated>2022-04-28T19:09:53.323-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>adidas Originals Star Wars Cantina Ad for the FIFA World Cup</title><content type='html'>The newest adidas Originals ad invites us to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup viewing party that you'll never forget.<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/PnB3VIsa8WI" width="730" youtube-src-id="PnB3VIsa8WI"></iframe></div><center><br /></center><br /> Credits:<br /> Advertising Agency: Sid Lee, USA<br /> Producer: Claudia Roy for Jimmy Lee.tv<br /> Production Company: Partizan<br /> Director: Nima Nourizadeh<br /> Producer: David Stewart<br /> Final Cut Editor: Dan Sherwen<br /> Production Assistant: Mags Milan<br /> Post Production: The Mill<br /> London Producer: Miles Pettit, Gemma Smith<br /> Music: original “Cantina Band” from Warner Chappel for Lucas Films<br /> Sound design and mix studio: Boogie studio Montreal</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4906188642907223295/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/06/adidas-originals-star-wars-cantina-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4906188642907223295'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4906188642907223295'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/06/adidas-originals-star-wars-cantina-ad.html' title='adidas Originals Star Wars Cantina Ad for the FIFA World Cup'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/PnB3VIsa8WI/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5823567476641521776</id><published>2010-05-22T07:52:00.000-07:00</published><updated>2010-05-24T06:43:25.895-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="nike ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>NIKE "Write The Future" Full Length 3 Minute Film Version</title><content type='html'><center><object width="630" height="385"><param name="movie" value="http://www.youtube.com/v/idLG6jh23yE&hl=en_US&fs=1&rel=0&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/idLG6jh23yE&hl=en_US&fs=1&rel=0&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="630" height="385"></embed></object></center>Nike has just unveiled an action-packed film / commercial campaign that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world, just in time for the 2010 FIFA World Cup. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.<br /> <br /> The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.<br /> Credits:<br /> The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.<br /> Agency: Wieden + Kennedy, Amsterdam<br /> Client: Nike<br /> Creative Director: Mark Bernath<br /> Creative Director: Eric Quennoy<br /> Copywriter: Stuart Harkness<br /> Art Director: Stuart Harkness<br /> Copywriter: Freddie Powell<br /> Art Director: Freddie Powell<br /> Producer: Elissa Singstock<br /> Producer: Olivier Klonhammer<br /> Executive Creative Director: Jeff Kling<br /> Head of Broadcast: Erik Verheijen<br /> Production Company: Mokkumercials - Amsterdam<br /> <a href="http://clickserve.cc-dt.com/link/tplclick?lid=41000000031184203&pubid=21000000000169427"><img src="http://clickserve.cc-dt.com/link/tplimage?lid=41000000031184203&pubid=21000000000169427" border=0 alt="Shop the Official FIFA Online Store"></a></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5823567476641521776/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/05/nike-write-future-full-length-3-minute.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5823567476641521776'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5823567476641521776'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/05/nike-write-future-full-length-3-minute.html' title='NIKE "Write The Future" Full Length 3 Minute Film Version'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-874090928227461548</id><published>2010-05-18T07:40:00.000-07:00</published><updated>2010-05-26T13:31:31.711-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Budweiser Swap Commercial for the 2010 FIFA World Cup</title><content type='html'>New ad for Bud Beer entitled "Swap" features the music of 30 Seconds to Mars and the song Kings and Queens. Budweiser, Official sponsor of the 2010 FIFA World Cup.<center><object width="630" height="385"><param name="movie" value="http://www.youtube.com/v/agit5NOF4mo&hl=en_US&fs=1&rel=0&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/agit5NOF4mo&hl=en_US&fs=1&rel=0&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="630" height="385"></embed></object></center><br /> Credits:<br /> Advertising Agency: DDB, Chicago, USA<br /> Chairman and Chief Creative Officer: Bob Scarpelli<br /> SVP, Group Creative Director: Barry Burdiak<br /> VP, Creative Director: John Hayes<br /> Art Director: John Baker<br /> Creative Director: Dan Strasser<br /> Producer: Richard Chambers<br /> Senior Producer: Scott Kemper<br /> Account Director: Paul Matusczyk<br /> VP, Account Director: Nick Vitellaro<br /> Production Business Manager: Kelly Lenthe<br /> VFX and Finish: Filmworkers Club<br /> Colorist: Michael Mazur<br /> VFX Artist: Rob Churchill<br /> Executive Producer: Mary O’Gara<br /> Edit: Whitehouse Post<br /> Editor: Grant Gustafson<br /> Mix: Another Country<br /> Mixer: Dave Gerbosi<br /> Music: Licensed<br /> “Kings & Queens” performed by 30 Seconds to Mars, Written by Jared Leto<br /> <br /> <br /> <a href="http://clickserve.cc-dt.com/link/tplclick?lid=41000000031224892&pubid=21000000000169427"><img src="http://clickserve.cc-dt.com/link/tplimage?lid=41000000031224892&pubid=21000000000169427" border=0 alt="Shop the Official FIFA Online Store"></a></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/874090928227461548/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/05/budweiser-swap-commercial-for-2010-fifa.html#comment-form' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/874090928227461548'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/874090928227461548'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/05/budweiser-swap-commercial-for-2010-fifa.html' title='Budweiser Swap Commercial for the 2010 FIFA World Cup'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6461803298953570793</id><published>2010-05-12T11:08:00.000-07:00</published><updated>2010-05-12T11:08:11.995-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>BBC Sport 2010 FIFA World Cup Advert Commercial</title><content type='html'><center><object width="630" height="385"><param name="movie" value="http://www.youtube.com/v/96clLKqIaPs&hl=en_US&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/96clLKqIaPs&hl=en_US&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="630" height="385"></embed></object></center>With World Cup fever fast approaching, Digital Kitchen recently worked with ad agency Y&R London and Red Bee productions to deliver a gorgeous, high-intensity spot promoting the BBC network’s broadcast of the event. With its riveting footage and fast edits, the:60 spot (also packaged into :40, :20 and :05 versions) fuels absolute suspense for the most-viewed sports event in the world.<br /> <br /> Eschewing the type of treatment typically associated with soccer games (e.g..<br /> a humdrum pastiche of goal kicks and famous players), Digital Kitchen<br /> conceived of and produced the spot with a pure cinematic eye.<br /> <br /> “The creative<br /> challenge was to make sure we conceptualized something that would not look<br /> and feel and smell like a thousand traditional soccer montages,”<br /> says Johan Liedgren, creative director at Digital Kitchen. “Instead,<br /> Digital Kitchen captured more elusive emotions that precede the World Cup:<br /> 100% pure anticipation.<br /> <br /> Digital Kitchen dispatched a small camera crew to Cape Town, South Africa,<br /> to shoot everything from soccer players getting ready to candid street<br /> scenes. The crew used a shot list as a starting point but was always on the<br /> hunt for “little off moments that had more authenticity than anything we<br /> could ever plan,” as Liedgren explains.<br /> <br /> DK took their original footage and<br /> juxtaposed it with stock footage to create a rousing montage that captures<br /> the vitality not only of the game, but also of life in South Africa. Thanks<br /> to the vibrant, immersive footage, the spot transports fans to the African<br /> nation and simulates the excitement of being there, waiting for the games to<br /> begin. “It’s not just anticipation, it’s anticipation that’s happening<br /> now,” explains Digital Kitchen editor Brian Cole. “It’s a montage of images<br /> that could all be happening a few miles from each other.”<br /> <br /> To further build a sense of anticipation, Digital Kitchen applied quick jabs<br /> of sound to keep viewers on their toes and bathed the spot in vivid colors.<br /> The first 10 seconds are seeped in red — a girl in a red skirt, fans in red<br /> jerseys. The next 10 seconds are bathed in orange — neon signs, a sunset<br /> glow, the orange seats of a stadium.<br /> <br /> The spot progresses through the colors<br /> of the rainbow and eventually climaxes with an explosion of mingled color.<br /> Though it’s subtle, the progression of color creates a visual arc that<br /> unifies the panoply of imagery. DK also peppered the spot with close-ups of<br /> television screens and pixilated soccer footage to connote the experience of<br /> televised viewing.<br /> <br /> “We wanted to find a raw and primal sense of South Africa and in soccer, and<br /> combine the two in a meaningful way,” Liedgren sums up.<br /> Credits:<br /> BBC WORLD CUP<br /> TV MARKETING CAMPAIGN<br /> CREDIT LIST<br /> Client: BBC Sport Marketing<br /> Head of Marketing and Communications, BBC Sport: Louisa Fyans<br /> Marketing Manager, BBC Sport: Karen Potterton<br /> <br /> Agency: RKCR Y&R<br /> <br /> Executive Creative Director: Damon Collins<br /> Art Director: Paul Angus<br /> Copywriter: Ted Heath<br /> Agency Producer: Ella Littlewood @ Red Bee Media<br /> <br /> Production Company: Digital Kitchen<br /> Head of Creative: Mark Bashore<br /> Executive Creative Director: Matt Mulder<br /> Creative Director: Johan Liedgren<br /> Executive Producer: Eric Oldrin<br /> Senior Producer: Chezik Walker<br /> Editor: Brian Cole<br /> Directors of Photography: Trevor Fife & Morgan Henry<br /> Designers: Sean Dekkers & Chris Abbas<br /> Colour correction: Ryan Gagnier & Cody Cobb<br /> <br /> Music: The Dallas Guild (Soviet Science)</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6461803298953570793/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/05/bbc-sport-2010-fifa-world-cup-advert.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6461803298953570793'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6461803298953570793'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/05/bbc-sport-2010-fifa-world-cup-advert.html' title='BBC Sport 2010 FIFA World Cup Advert Commercial'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5043603250674735762</id><published>2010-05-07T10:51:00.000-07:00</published><updated>2010-05-07T10:51:57.813-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>2010 FIFA World Cup Ad "The Power of 10" ESPN</title><content type='html'><center><object width="630" height="365"><param name="movie" value="http://www.youtube.com/v/l8NE7LBbQVs&hl=en_US&fs=1&rel=0&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/l8NE7LBbQVs&hl=en_US&fs=1&rel=0&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="630" height="365"></embed></object></center>Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “Power of Ten” celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2’s “Out of Control”). <br /> <br /> This is the third spot released in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup. <br /> <br /> “Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of “United” on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).<br /> <br /> Credits:<br /> AD AGENCY: Wieden + Kennedy NY<br /> DIRECTOR: Lance Acord<br /> AD CAMPAIGN: One Game Changes Everything<br /> WHERE AIRING: Across the ABC/ESPN family of networks</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5043603250674735762/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/05/2010-fifa-world-cup-ad-power-of-10-espn.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5043603250674735762'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5043603250674735762'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/05/2010-fifa-world-cup-ad-power-of-10-espn.html' title='2010 FIFA World Cup Ad "The Power of 10" ESPN'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8569536097875953809</id><published>2010-04-23T10:44:00.000-07:00</published><updated>2010-05-22T09:02:21.099-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>2010 FIFA World Cup Ad "One Game Changes Everything" - United</title><content type='html'><center><object width="630" height="345"><param name="movie" value="http://www.youtube.com/v/vwzTTdEIrvs&hl=en_US&fs=1&rel=0&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vwzTTdEIrvs&hl=en_US&fs=1&rel=0&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="630" height="345"></embed></object></center>Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “United” conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”). <br /> <br /> This is the latest spot in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The first spot, “Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa. Future spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.<br /> Credits:<br /> AD AGENCY: Wieden + Kennedy NY<br /> DIRECTOR: Lance Acord<br /> AD CAMPAIGN: "One Game Changes Everything"<br /> WHERE AIRING: Across the ABC/ESPN family of networks<br /> <br><br /> <a href="http://clickserve.cc-dt.com/link/tplclick?lid=41000000031224892&pubid=21000000000169427"><img src="http://clickserve.cc-dt.com/link/tplimage?lid=41000000031224892&pubid=21000000000169427" border=0 alt="Shop the Official FIFA Online Store"></a></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8569536097875953809/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/04/2010-fifa-world-cup-ad-one-game-changes.html#comment-form' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8569536097875953809'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8569536097875953809'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/04/2010-fifa-world-cup-ad-one-game-changes.html' title='2010 FIFA World Cup Ad "One Game Changes Everything" - United'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8902073591223748101</id><published>2010-03-25T11:50:00.000-07:00</published><updated>2010-03-25T11:50:37.054-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="FIFA"/><category scheme="http://www.blogger.com/atom/ns#" term="PUMA"/><category scheme="http://www.blogger.com/atom/ns#" term="World Cup Soccer"/><title type='text'>Puma Commercial "Journey of Football" 2010 FIFA World Cup Ad</title><content type='html'><center><object width="630" height="385"><param name="movie" value="http://www.youtube.com/v/vAX1UCpLBoA&hl=en_US&fs=1&rel=0&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vAX1UCpLBoA&hl=en_US&fs=1&rel=0&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="630" height="385"></embed></object></center>A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football.<br /> <br /> The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by ‘Going On’ by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.<br /> Credits:<br /> Advertising Agency: Syrup, an LBi Group Company, USA<br /> Production Company: Syrup, an LBi Group Company<br /> Chief Creative Officer: Jakob Daschek<br /> Director: Jakob Daschek<br /> Creative Director: Gui Borchert<br /> Director of Photography: Max Goldman<br /> Senior Producer: Kate Cunningham<br /> Executive Producer: Omino Gardezi<br /> Editor: Graeme Pereira<br /> Music: Gnarls Barkley<br /> Photographer: Sesse Lind<br /> Additional Photography; Boaz Fround, Kate Cunningham<br /> Senior Account Director: Jennifer Giroux<br /> Associate Producer: Anders Paus Hedberg<br /> Colorist: Tom Poole, Company 3</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8902073591223748101/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2010/03/puma-commercial-journey-of-football.html#comment-form' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8902073591223748101'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8902073591223748101'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2010/03/puma-commercial-journey-of-football.html' title='Puma Commercial "Journey of Football" 2010 FIFA World Cup Ad'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>4</thr:total></entry></feed>