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term="axe impact"/><category term="banner ads"/><category term="beIN Sports"/><category term="blandwiches"/><category term="bubly"/><category term="butlins holidays"/><category term="bwin"/><category term="change for a dollar"/><category term="chocolate bar ad"/><category term="cinemagraphs"/><category term="civilrights.org"/><category term="cosmote"/><category term="deodorant"/><category term="detergent ad"/><category term="digitas"/><category term="dontpayfull.com"/><category term="du"/><category term="easyJet"/><category term="eir"/><category term="ekWateur"/><category term="ellen"/><category term="eva Mendes"/><category term="fantasy night"/><category term="field.io"/><category term="film ads"/><category term="foam studio"/><category term="free yourself campaign"/><category term="fundi"/><category term="galaxy s7"/><category term="genesis effect"/><category term="golf"/><category term="google+"/><category term="guitar hero"/><category term="gyro"/><category term="hardee's"/><category term="hersheys. rascal flatts"/><category term="hockey"/><category term="home furnishings"/><category term="home insurance"/><category term="honda jazz"/><category term="hummel"/><category term="iAds"/><category term="iPhone 3G"/><category term="iPhone 8 plus"/><category term="iPod Nano"/><category term="image mapping"/><category term="intu"/><category term="iris Jakarta"/><category term="isobel"/><category term="jobs"/><category term="just like you"/><category term="kelly slater"/><category term="kevin bacon"/><category term="kids!"/><category term="kleenex"/><category term="kohl's black friday"/><category term="kwiff"/><category term="laptop"/><category term="littleBits"/><category term="live action"/><category term="logitech"/><category term="lynx Excite"/><category term="made by blah"/><category term="marketing campaign"/><category term="matchmaking"/><category term="mattel"/><category term="meltin pot"/><category term="miata rf"/><category term="mixed martial arts"/><category term="much music"/><category term="nineteentwenty"/><category term="nokia N8"/><category term="norte beer"/><category term="oberlo"/><category term="office politics"/><category term="opera"/><category term="ornage"/><category term="paper-cutting"/><category term="pasdepubmerci"/><category term="podcast"/><category term="pollution"/><category term="press releases"/><category term="print adsclever ads"/><category term="professional bull riding"/><category term="quicksilver"/><category term="rebecca black friday"/><category term="recruitment campaign"/><category term="reetone"/><category term="retro ad"/><category term="rotisserie chicken sandwich"/><category term="sharpie"/><category term="siggi"/><category term="soft-drink ad"/><category term="solar energy"/><category term="spain ad"/><category term="sponsored"/><category term="steve jobs"/><category term="street art"/><category term="superfun"/><category term="technology Division of Labor"/><category term="teen skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/environmental+ads'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/environmental%20ads'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/environmental+ads/-/environmental+ads?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>36</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5501819394597672121</id><published>2017-09-17T06:50:00.000-07:00</published><updated>2017-09-18T06:01:28.992-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="LADBible"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="The Trash Isles"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>LADBible Campaigns to Get Trash Isles Recognized as a Real Country</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRe3LPsfonemZxeZaZ3kEHUSy00pSabXhP2CFgpe7wobUYSedJc_ovNi3rE7BeM854LHz0kibiE_UmIlb1PSSxa_mb45F8oIKDsqgwrrF-3L6A6iZ-dv1JP2pPd55IAx8C5qwUbsMo5DvT/s1600/50Debris.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRe3LPsfonemZxeZaZ3kEHUSy00pSabXhP2CFgpe7wobUYSedJc_ovNi3rE7BeM854LHz0kibiE_UmIlb1PSSxa_mb45F8oIKDsqgwrrF-3L6A6iZ-dv1JP2pPd55IAx8C5qwUbsMo5DvT/s640/50Debris.jpg" width="640" height="358" data-original-width="889" data-original-height="497" /></a> <b>As a symbolic gesture, former US Vice President Al Gore becomes the Trash Isles’ first honorary citizen, describing the issue as “completely outrageous”</b> </br> </br> An area of accumulative plastic trash the size of France is polluting the Pacific Ocean. In some places, it is so dense that it’s begun creating landmasses. The situation has reached such epidemic proportions that it is predicted that by 2050, there will be more plastic in our oceans than fish.</br> </br> Against this backdrop, a campaign was recently launched by <b><a href=" http://www.ladbible.com/trashisles/welcome">LADbible</a></b> to lobby the United Nations to acknowledge the plastic in our oceans as a country, in order to force the issue to be addressed.</br> </br> The Trash Isles, an environmental campaign by LADbible and <b><a href="https://www.plasticoceans.org/who-we-are/">Plastic Oceans Foundation</a></b>, is gathering immediate momentum with former US Vice President Al Gore and British Olympian Mo Farah lending their support.</br> </br> <b>Al Gore, the first honorary citizen of the Trash Isles</b> </br> Accepting the position of first honorary citizen of the Trash Isles, Al Gore says: “We want to shrink this nation [Trash Isles]. We don’t want any more plastic added. Let’s come up with biodegradable materials instead of this junk! 50 billion tons over the last 60, 70 years. It’s completely outrageous. It is absolutely harming the oceans and actually some of it shows up in the fish people eat now. It’s disgusting." </br> <iframe width="730" height="411" src="https://www.youtube.com/embed/aazf6n0Z41o?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe> </br> <b>Recruiting Citizens</b> </br> Having met all the basic criteria to become a country – defined borders, forming a government and setting up communications – campaigners submitted an application to the United Nations to declare the Trash Isles as the world’s 196th country.</br> <iframe width="730" height="411" src="https://www.youtube.com/embed/FzXSsnFNAj0?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe> </br> With the UN application pending, the campaign is encouraging supporters to sign up to become citizens of the Trash Isles.</br> </br> Stephen Mai, Head of Marketing at LADbible Group, who is leading the campaign says: “The ambition of Trash Isles is to garner the support of tens of thousands of people around the world, to become citizens by signing our online petition. We will present this to the United Nations to get them to approve the Trash Isles application.”</br> </br> The application has to be read by all members of the UN Council and if the Trash Isles becomes a country and a member of the UN, it will be protected by the UN’s Environmental Charters, which state: “All members shall co-operate in a spirit of global partnership to conserve, protect and restore the health and integrity of the earth’s ecosystem”</br> </br> Which in a nutshell means that by becoming a country, other countries are obliged to clean up the Trash Isles.</br> </br> The Trash Isles launches with everything an official country needs – an official flag (as presented to Mo Farah), currency called Debris, and passports created from recycled materials.</br> </br> “We are just getting started”, Mai says. “There may well be a national anthem, general elections and even a national football team.”</br> </br> <b>Case studies: Trash Isles grassroots ambassadors</b></br> The Trash Isles campaign is working closely with ambassadors who are making a difference on a grassroots level.</br> </br> <b><a href="http://www.thisiscreature.com/who-is-sarah-roberts-ambassador-of-the-plastic-isles/">Sarah Roberts</a></b>, who has campaigned about plastic pollution at education institutes up and down the UK – and is a Trash Isles ambassador says: “Plastic is one of the biggest threats to our planet today and you only have to take a walk to your local stream, river or beach to see evidence of this for yourself. With so much hype about environmental issues, it’s easy to become desensitized, but the truth of the matter is we are on the verge of an environmental catastrophe.</br> </br> “Right now, there is enough cumulative plastic in the oceans to circumnavigate Earth more than 400 times. This indestructible material upsets every level of the food chain. If our oceans can’t function properly, they won’t be able to support fish stocks, absorb carbon to protect us against global warming or generally do any of the things that our lives are dependent on.”</br> </br> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg23Cktgt2u2laOYHGKwCLzG68xZYWphtQWJO5LI3c4Hhej0Jm_epGqbq_hXEAmHvkvU8xZec1cbEvUIEX9vNoBX_ER6SUpehKCgxSz2-EiyV8Eh378rjE9HgfU9HqEqjvzDPJ8fZMcXrPn/s1600/TRASH-POSTERS-.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg23Cktgt2u2laOYHGKwCLzG68xZYWphtQWJO5LI3c4Hhej0Jm_epGqbq_hXEAmHvkvU8xZec1cbEvUIEX9vNoBX_ER6SUpehKCgxSz2-EiyV8Eh378rjE9HgfU9HqEqjvzDPJ8fZMcXrPn/s640/TRASH-POSTERS-.jpg" width="640" height="476" data-original-width="780" data-original-height="580" /></a> Full details about how to get involved in supporting Trash Isles can be found at <a href="http://www.ladbible.com/trashisles">www.ladbible.com/trashisles</a> and <a href="http://www.change.org/trashisles">www.change.org/trashisles</a></br> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5501819394597672121'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5501819394597672121'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/09/ladbible-campaigns-to-get-trash-isles.html' title='LADBible Campaigns to Get Trash Isles Recognized as a Real Country'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRe3LPsfonemZxeZaZ3kEHUSy00pSabXhP2CFgpe7wobUYSedJc_ovNi3rE7BeM854LHz0kibiE_UmIlb1PSSxa_mb45F8oIKDsqgwrrF-3L6A6iZ-dv1JP2pPd55IAx8C5qwUbsMo5DvT/s72-c/50Debris.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4404220501918220263</id><published>2017-01-30T11:11:00.000-08:00</published><updated>2017-01-30T11:11:13.268-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Consumer Products"/><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><title type='text'>Humboldt Redwood presents Sustainable Footage , Old Commercials Now With New Words</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLN8wsV6xeE7RHsaHbkFbnOTK-78eo-wnhW2e91FlxL5wuO84U1v3D_IvJ22ojKRYaew_eJuJ_NXfAkXyPPujmJsS4KT4_b9JyvO_nKT9P2CXxxgzbxKkDtxYpjlzmPiVvyAosagINhn-X/s1600/Humboldt+Redwood+Sustainable+Footage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLN8wsV6xeE7RHsaHbkFbnOTK-78eo-wnhW2e91FlxL5wuO84U1v3D_IvJ22ojKRYaew_eJuJ_NXfAkXyPPujmJsS4KT4_b9JyvO_nKT9P2CXxxgzbxKkDtxYpjlzmPiVvyAosagINhn-X/s640/Humboldt+Redwood+Sustainable+Footage.jpg" width="640" /></a></div> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/ZvZKDSaYt9I?rel=0" width="730"></iframe><br /> <br /> Humboldt Redwood is repurposing its television advertising campaign for the social media realm to showcase the building material as a beautiful, versatile wood that is also sustainably harvested.<br /> barrettSF created the campaign out of scraps of its original TV work, in which a droll redwood plank pitchman touted the strength and beauty of redwood. The five “Sustainable Footage” videos will roll out between January and March on Humboldt Redwood social channels such as Facebook, Twitter and Instagram.<br /> <br /> Each video opens with an upbeat 80s-style jingle. “Sustainable Footage: Old commercials, now with new words!” Ranging from 30 to 45 seconds, each video opens with the plank sitting on the knee of a builder as if he’s a ventriloquist’s dummy. From there, he points out the benefits of redwood or free associates about whatever’s on his wooden mind. “This footage has been recycled in an effort to reduce our commercial footprint,” the screen says.<br /> “Humboldt Redwood wanted a lot more content but we had to be economical,” explained Jamie Barrett, barrettSF ECD. “The ‘Sustainable footage’ idea allowed us to dramatically extend the TV campaign and highlight redwood sustainability at the same time.”<br /> <br /> More and more homeowners, architects, contractors and landscape designers are reimagining their projects with redwood. A recent homeowner study found that redwood is identified as “in style” to a significantly greater degree than competing materials, including plastic composites, PVC, cedar, and tropical hardwoods. And choosing redwood is positive for the environment as well. Humboldt Redwood products are Forest Stewardship Council® (FSC®) certified; FSC has earned a reputation as the most rigorous, credible forest certification system in the world. <br /> <br /> <b>CREATIVE CREDITS:</b><br /> Agency: barrettSF, San Francisco, CA (USA)<br /> Executive Creative Director: Jamie Barrett<br /> Art Director: Byron Wages<br /> Copywriter: Peter Henningsen<br /> Managing Director: Patrick Kelly<br /> Account Supervisor: Michael Reardon<br /> Account Manager: Lyndsey Sotwick<br /> Producer: Charlotte Dugonihttps://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif<br /> <br /> Client: Humboldt Redwood<br /> Director, Marketing: Jessica Hewitt<br /> Marketing Assistant: Amber Lucas<br /> Marketing Assistant: Jessica Chandler<br /> <br /> Editorial: The Cabinet<br /> Editor: Stu Barnes<br /> <br /> Sound Mixing: M Squared Productions<br /> Sound Engineer: Phil Lantz<br /> <br /> Music: "Sustainable Jingle"<br /> Singer: Patrick Clos<br /> <br /> <center> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center> <center> <span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center> <hr /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4404220501918220263/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/01/humboldt-redwood-sustainable-footage-old-commercials-new-words.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4404220501918220263'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4404220501918220263'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/01/humboldt-redwood-sustainable-footage-old-commercials-new-words.html' title='Humboldt Redwood presents Sustainable Footage , Old Commercials Now With New Words'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLN8wsV6xeE7RHsaHbkFbnOTK-78eo-wnhW2e91FlxL5wuO84U1v3D_IvJ22ojKRYaew_eJuJ_NXfAkXyPPujmJsS4KT4_b9JyvO_nKT9P2CXxxgzbxKkDtxYpjlzmPiVvyAosagINhn-X/s72-c/Humboldt+Redwood+Sustainable+Footage.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1279077511753110065</id><published>2016-06-08T17:12:00.003-07:00</published><updated>2016-06-09T11:51:42.145-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Let Kids Solve Climate Change, New Campaign from GREY helps Ontario Government launch new action plan</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-EBJqf4Qs_BboQ3LajgTOUQY1c6Rsbnsv86uvIz1oMW7hHnPkTXlEqgYGSzx7a9F8DEHkgXF-9KeS7Qx6LqMDQaJtquLTOtjhnMS6KaWXI5tUuCq3_Q5GsM24O8o9cARgpqymCLLTr8WD/s1600/OMECC_teasers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-EBJqf4Qs_BboQ3LajgTOUQY1c6Rsbnsv86uvIz1oMW7hHnPkTXlEqgYGSzx7a9F8DEHkgXF-9KeS7Qx6LqMDQaJtquLTOtjhnMS6KaWXI5tUuCq3_Q5GsM24O8o9cARgpqymCLLTr8WD/s640/OMECC_teasers.jpg" width="730" /></a></div><br /> The Ontario Ministry of Environment and Climate Change and GREY Canada have partnered to launch an eye-opening, thought-provoking new campaign in which real Ontario children were tasked with solving the issues of climate change on their own. The campaign, “Let’s not leave it for our kids to figure out”, aims to open parents eyes to the harsh fact that inaction on climate change today in effect simply hands the problem down to their children to solve tomorrow. <br /> <br /> All of the campaign components – including film for cinema &amp; TV, out of home, social content and child-created user-generated content – was captured and created during a one-day event and workshop at the Ontario Science Centre, in which hundreds of real Ontario students between the ages of 6 and 11 met with leading Environmentalist David Suzuki. Once there, they were literally tasked with solving climate change on their own, then asked to present these climate change solutions in the form of drawings and written statements—all in an effort to motivate adults and parents to do more, and to inspire them to get involved with the Ontario Government’s 5-Year Climate Change Action Plan. <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <!-- great-ads-bottom --><br /> <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-3148242781005930" data-ad-slot="6132035345" data-ad-format="auto"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/C8B6QAt-YUU?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/7B2uTVXuv3E?rel=0" width="730"></iframe><br /> <br /> “Putting the solution and storytelling in the hands of the children was an exciting challenge,” said Patrick Scissons, Chief Creative Officer at GREY Canada. “Creating such a diverse amount of campaign content in less than 8 hours was a total team effort across the board.”<br /> <br /> The campaign includes one 60-second and 30-second film, in which David Suzuki speaks to 200+ children about the realities of climate change, before tasking them with solving it on their own. As well as another 30-second film and an assortment of short but impactful online videos in which the children then present their actual climate change solutions directly to camera. <br /> <br /> The robust, multi-platform campaign will run on television, in cinemas, in out of home, and will have a significant online presence. All media planning and placement was handled by PhD Canada. <br /> <br /> <span style="background-color: black;"><span style="color: white;">Creative Credits:</span></span><br /> Agency: GREY Canada <br /> Chief Creative Officer: Patrick Scissons<br /> Creative Director: Joel Arbez<br /> Art Director: Oliver Brooks<br /> Writer: Mike Richardson<br /> Account Service: Paul Curtin, Kelly Ko, Lindsay Proudfoot<br /> Producers: Sam Benson, Dena Thompson<br /> Print Producer: Elizabeth Macaulay<br /> Digital Producer: Jaan Yew Woon<br /> <br /> Production Company: Spy Films<br /> Director: Tamir Moscovici<br /> <br /> Editorial: Saints Editorial<br /> Editor - Let Them Figure it Out - Danica Pardo<br /> Editor - Kids Talk Climate Change - Melanie Hider<br /> Post Production: Alter Ego <br /> Audio: Eggplant<br /> via: Shannon @ GlossyInc.com</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1279077511753110065/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/06/let-kids-solve-climate-change-new.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1279077511753110065'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1279077511753110065'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/06/let-kids-solve-climate-change-new.html' title='Let Kids Solve Climate Change, New Campaign from GREY helps Ontario Government launch new action plan'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-EBJqf4Qs_BboQ3LajgTOUQY1c6Rsbnsv86uvIz1oMW7hHnPkTXlEqgYGSzx7a9F8DEHkgXF-9KeS7Qx6LqMDQaJtquLTOtjhnMS6KaWXI5tUuCq3_Q5GsM24O8o9cARgpqymCLLTr8WD/s72-c/OMECC_teasers.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7395319560032908084</id><published>2016-06-07T17:37:00.003-07:00</published><updated>2016-06-07T17:37:34.609-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Seed Matters: New Film Raises The Middle Finger To Big Chemical Agricilture</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/eEZvx9dQoNw?rel=0" width="730"></iframe><br /> <br /> Seed Matters, an initiative of the Clif Bar Family Foundation, today launched “Mr. Seed,” an animated short with a clear message: our food system is f*cked, but we can fix it. <br /> <br /> Through the satirical voice of a clean-living, dirty-mouthed organic seed voiced by comedian Pete Holmes, the film directly challenges the narrative put forth by big agrichemical companies that only they can feed the world, and highlights the virtues of organic seed as a solution. The film was conceived for Seed Matters by The Butler Bros, a brand design studio in Austin, and directed by renowned Los Angeles-based animation company, Buck.<br /> <br /> The film opens with an animated ad for fictional Pharm Foods, panning across an idyllic farm and a family at the dinner table. Only ominous cues—dead birds, anthropomorphized food—hint that something isn’t right in this world. It seems that this cabal of GMO seeds has sold the masses on such delicacies as manure-based smoothies and emasculating “performance-enhancing” chemicals.<br /> <br /> Mr. Seed emphasizes the benefits of organic seed compared with the chemically-dependent alternative. <br /> <br /> “Is this what America wants to eat?” the film’s hero asks. “Unlike those GMO bros, organic seeds like me can feed the world without ruining it because we keep it clean. We don’t dirty ourselves with all those pesticides.” <br /> <br /> “Organic seed needed a voice that couldn't be ignored so its advantages could be shared broadly,” said Adam Butler, Founder and Strategic Chief of The Butler Bros. “Mr. Seed was born to be that voice, and now it is thanks to an ambitious script, a brave client and an epic collaboration with Buck.”<br /> <br /> People are more aware of where their food comes from than ever before. According to a new study by Sullivan Higdon &amp; Sink FoodThink, 65 percent think it's important to know how their food is produced. However, few are asking what it comes from. In the U.S. the same six chemical companies that make pesticides (aka “The Big Six”) control 63 percent of the seed market, which has led to adverse effects like the nutrient decline of 43 crops, more than $15 billion in human health costs in 2005 alone as a result of agricultural pesticide exposure, and an overall food system that is unsustainable. <br /> <br /> Seed Matters advocates for the improvement and protection of organic seed to ensure healthy, nutritious and productive crops are able to feed people now and in the future. Its mission is to conserve the genetic diversity of crops, promote farmers’ roles and rights as seed innovators and stewards and reinvigorate public seed research and education.<br /> <br /> “With Mr. Seed, we hope to raise interest and awareness in organic seed and increase conversations about changing our chemically dependent food system,” said Matthew Dillon, Director of the Seed Matters Campaign. “We want to show people that there are alternatives, that they have a choice and a role to play in the solution.” <br /> <br /> “The Butler Bros were fantastic partners from the get go,” said Buck Creative Director, Ryan Honey. “They conceived of the idea of Mr. Seed and brought Pete Holmes to the table, who is an amazing comic talent, but they also supported our creative vision. It was great to have a partner that saw our passion for the project and worked with us creatively to make a better film.”<br /> <br /> Mr. Seed invites viewers to take further action by signing a letter it will send to U.S. Department of Justice. In it, Seed Matters expresses concern over the seed industry consolidation trend among agricultural chemical companies, and asks the DOJ to examine antitrust implications of mergers such as Dow-DuPont and Bayer-Monsanto.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQUr0L9od8y5g_IjiuaaiJLYST5iyE6J0kMm7ait19CNOd85EUJJiQiZQvpnVF67BHX_hkrxs-dMkptLuQan_5E-vYJ22uMQAhABS1noBnR-qSPfsgHHJovX31uqGBl-vlnxh9B8bBwmyX/s1600/Mr.+Seed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQUr0L9od8y5g_IjiuaaiJLYST5iyE6J0kMm7ait19CNOd85EUJJiQiZQvpnVF67BHX_hkrxs-dMkptLuQan_5E-vYJ22uMQAhABS1noBnR-qSPfsgHHJovX31uqGBl-vlnxh9B8bBwmyX/s640/Mr.+Seed.jpg" width="640" /></a></div> <br /> <span style="background-color: black;"><span style="color: white;">Films Creative Credits:</span></span><br /> Advertising Agency: The Butler Bros, Austin, TX (USA)<br /> Agency website: http://thebutlerbros.com <br /> Concept by: The Butler Bros<br /> Creative Directors: Adam Butler, Marty Butler<br /> Art Directors: Allie Nordstrom, Marty Butler<br /> Copywriters: Jeremy Spencer, Ryan Honey, Erik Enberg, Adam Butler<br /> Designers: Craig Crutchfield, Hoang Nguyen<br /> Producers: Vincent Calderon, Bridget Liddy, Christine Lopez<br /> <br /> Directed by: Buck<br /> Executive Creative Director: Ryan Honey<br /> Executive Producer: Maurie Enochson<br /> Creative Director: Joe Mullen<br /> Head of CG: Doug Wilkinson<br /> Producer: Emily Rickard<br /> Production Coordinator: Kaitlyn Mahoney<br /> Art Director: Laura Yilmaz<br /> Character Design: Joe Mullen, Kenesha Sneed<br /> Storyboards: Laura Yilmaz, Kendra Ryan, Craig Yamamoto<br /> Concept Art and Matte Paintings: Laura Yilmaz, Scott Huntsman, Susan Yung<br /> Design: Laura Yilmaz, Joe Mullen, Susan Yung, Scott Huntsman, Audrey Lee, Rasmus Bak,<br /> Xoana Herrera, Vincent Tsui, Jenny Ko, Kenesha Sneed<br /> CG Lead: Alex Dingfelder<br /> Modeling: Eric Pagtaconan, Wing Sze Lee, Michele Herrera, John Niehuss, Mingoo Park, Jens<br /> Lindgren, Eyad Hussein, Alex Dingfelder, Arvid Volz, Brice Linane, Rie Ito<br /> Look Development Lead: Alex Dingfelder<br /> Look Development: Wing Sze Lee, Eric Pagtaconan, Michele Herrera, Jens Lindgren, John<br /> Niehuss, Mingoo Park<br /> Rigging TD: Ernesto Ruiz Velasco<br /> Character TD: Eyad Hussein, Ernesto Ruiz Velasco<br /> Pipeline and FX TD: Albert Omoss<br /> Additional Rigging: Lee Wolland<br /> Animation Director: Alessandro Ceglia<br /> 3D Animation: Alessandro Ceglia, Tyler Lancaster, Dony Permedi, Adam Floeck<br /> 2D Screen Animation: Vincent Tsui, Debora Cruchon, Rafael Araujo, Nicole Stafford<br /> Lighting Direction: Alex Dingfelder<br /> Lighting: Wing Sze Lee, Jens Lindgren, Alex Dingfelder, Eric Pagtaconan, Michele Herrera<br /> Compositing Lead: Alex Dingfelder<br /> Compositing: Wing Sze Lee<br /> <br /> Pharm Foods Commercial:<br /> Design: Gunnar Pettersson<br /> Animation Director: Laura Yilmaz<br /> Animation: Laura Yilmaz, Kendra Ryan, Nick Petley, Vincent Tsui, Rafael Araujo, Debora<br /> Cruchon, Nicole Stafford<br /> <br /> End Credits:<br /> Associate Creative Director: Kevin Walker<br /> Design: Rasmus Bak<br /> Animation: Rasmus Bak, Esteban Esquivo<br /> Music and Sound Design: Antfood<br /> Voice of Mr. Seed: Pete Holmes</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7395319560032908084/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/06/seed-matters-new-film-raises-middle.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7395319560032908084'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7395319560032908084'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/06/seed-matters-new-film-raises-middle.html' title='Seed Matters: New Film Raises The Middle Finger To Big Chemical Agricilture'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/eEZvx9dQoNw/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1424521023356149139</id><published>2014-09-21T04:41:00.003-07:00</published><updated>2014-09-21T04:41:56.090-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Toyota"/><title type='text'>Toyota Marks A Turning Point In Last Ad From Droga5</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" mozallowfullscreen="" src="//player.vimeo.com/video/106472439?byline=0&amp;portrait=0&amp;color=ffffff" webkitallowfullscreen="" width="690"></iframe><br /> <br /> When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.<br /> <i>Brief</i><br /> The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio.<br /> <i>Approach</i><br /> Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.<br /> The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.<br /> Post production and animation was expertly handled by the talented team at Analog.<br /> <br /> Creative Credits:<br /> Production Company: ATYP<br /> Directors: Merlin Nation, Chris Angelkov<br /> Executive Producer: Debbie Crosscup<br /> Client: Toyota<br /> Campaign: The Turning Point<br /> Agency: Droga5 NY<br /> Creative Chairman: David Droga<br /> Chief Creative Officer: Ted Royer<br /> Executive Creative Director: Neil Heymann<br /> Creative Director: David Gibson<br /> Creative Director: Nathan Lennon<br /> Copywriter: Johan Gerdin<br /> Digital Designer: Devin Croda<br /> Chief Creation Officer: Sally-Ann Dale<br /> Head of Broadcast Production: Ben Davies<br /> Broadcast Producer: David Fisher<br /> Group Brand Strategy Director: David Gonzales<br /> Communications Strategist: Elsa Stahura<br /> Junior Brand Strategist: Emily Mulvey<br /> Group Account Director: Steven Panariello<br /> Account Director: Bola Adekoya<br /> Account Manager: Dave Murphy<br /> Director of Digital &amp; Integrated Marketing Strategy: Kimberley Gardiner<br /> Post Production/Animation: Analog<br /> Grade: The Mill<br /> Producer: Heath Raymond<br /> Telecine: Matt Osborne/Mikey Rossiter<br /> Music: Rob Burger Music<br /> Composer: Robert Burger<br /> Sound: Heard City<br /> Mixer: Phil Loeb<br /> Voiceover: Brian Bascale<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4DdCH2Z247NE6DB5cx_k-bGRPOMx0nST4vKeEq_0AmE6pZnWANqF7McBiK3seSfUXhqiKntWETR8wL-v9-uyPRAcBJWlTiB2tpq0zBYk_DEEXmVqxkwsTzbgJPSY9Q20-eDThr3THaR9A/s1600/Toyota-Turning-Point.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4DdCH2Z247NE6DB5cx_k-bGRPOMx0nST4vKeEq_0AmE6pZnWANqF7McBiK3seSfUXhqiKntWETR8wL-v9-uyPRAcBJWlTiB2tpq0zBYk_DEEXmVqxkwsTzbgJPSY9Q20-eDThr3THaR9A/s1600/Toyota-Turning-Point.jpg" height="352" width="640" /></a></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1424521023356149139/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/09/toyota-marks-turning-point-in-last-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1424521023356149139'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1424521023356149139'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/09/toyota-marks-turning-point-in-last-ad.html' title='Toyota Marks A Turning Point In Last Ad From Droga5'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4DdCH2Z247NE6DB5cx_k-bGRPOMx0nST4vKeEq_0AmE6pZnWANqF7McBiK3seSfUXhqiKntWETR8wL-v9-uyPRAcBJWlTiB2tpq0zBYk_DEEXmVqxkwsTzbgJPSY9Q20-eDThr3THaR9A/s72-c/Toyota-Turning-Point.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7183445494984989185</id><published>2014-08-10T13:08:00.001-07:00</published><updated>2014-08-10T13:08:23.158-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Green Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="print ads"/><title type='text'>Trees For Cities - Trees Change Lives Print Campaign </title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkrqHiPUroYcN4wkAcPjDnvkblY1sK2keEwUuaL8BSsfQLxXusRtsJtOtH_N8tCwQo6gxZZIttSAn3fBXwp-UX9Fa_Joi31HVQnKLYjlKiJk3h-C8gkwJl-Li5KHIzROrANWA2lO_ouHKC/s1600/plants+for+children+-+great-ads.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkrqHiPUroYcN4wkAcPjDnvkblY1sK2keEwUuaL8BSsfQLxXusRtsJtOtH_N8tCwQo6gxZZIttSAn3fBXwp-UX9Fa_Joi31HVQnKLYjlKiJk3h-C8gkwJl-Li5KHIzROrANWA2lO_ouHKC/s1600/plants+for+children+-+great-ads.jpg" height="640" width="452" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjNIB-sZCNzETlPahM4lIJS6a5GHLCwAUf7COeJt4aOmaPx30bvTKvWLQ-gzg4ct9uwEzPDUG60zaXcgl4OPefpuF6rugE3utr-TtaaPa4YMdJ8NoMGEJJlJNgxqQljGdUuv36W-vPDAVF/s1600/plants+for+children.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjNIB-sZCNzETlPahM4lIJS6a5GHLCwAUf7COeJt4aOmaPx30bvTKvWLQ-gzg4ct9uwEzPDUG60zaXcgl4OPefpuF6rugE3utr-TtaaPa4YMdJ8NoMGEJJlJNgxqQljGdUuv36W-vPDAVF/s1600/plants+for+children.jpg" height="640" width="452" /></a></div><blockquote>Plant the tree that your great grandchildren will swing from.</blockquote>Creative Credits:<br /> Advertising Agency: Big Communications, London, UK<br /> Creative Director: Dylan Bogg<br /> Art Director: Tim Jones<br /> Copywriter: James Cross<br /> Photographer: Matt Walford</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7183445494984989185/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/08/trees-for-cities-trees-change-lives.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7183445494984989185'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7183445494984989185'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/08/trees-for-cities-trees-change-lives.html' title='Trees For Cities - Trees Change Lives Print Campaign '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkrqHiPUroYcN4wkAcPjDnvkblY1sK2keEwUuaL8BSsfQLxXusRtsJtOtH_N8tCwQo6gxZZIttSAn3fBXwp-UX9Fa_Joi31HVQnKLYjlKiJk3h-C8gkwJl-Li5KHIzROrANWA2lO_ouHKC/s72-c/plants+for+children+-+great-ads.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7186864384083796377</id><published>2013-06-11T07:05:00.002-07:00</published><updated>2013-06-11T07:05:18.763-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="print ads"/><category scheme="http://www.blogger.com/atom/ns#" term="wwf"/><title type='text'>WWF - What On Earth Are We Doing To Our Planet?</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxyBXOl1rSvGF769k_nbrJ1Oin9tK8DnetBby7uHkUKC6e2TWJSWKLSwn-jvrntJJ-9Y9W_8VkSxGQD5ZIAIMdK4g5M5MNzKPfZI3LXphPCYbKiHIA5M0q-hkp4uMVuQj2VezEd0nL28A/s1600/WWF-Denmark-Polar-Bear.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxyBXOl1rSvGF769k_nbrJ1Oin9tK8DnetBby7uHkUKC6e2TWJSWKLSwn-jvrntJJ-9Y9W_8VkSxGQD5ZIAIMdK4g5M5MNzKPfZI3LXphPCYbKiHIA5M0q-hkp4uMVuQj2VezEd0nL28A/s640/WWF-Denmark-Polar-Bear.jpg" width="690" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcgvodcZ3HGdEbVJTkzZziJ_M6E2bEOKgTE9wc8MjZzbkqmaW6DpQLy9ZNRafPSUQ-HujFLEL5VoEIs5aXqXHoW9bN3-fvHNGKmZuv__kGxdDF5BpJvXqZSih671RrN_PX9-m1vYVnV8k/s1600/WWF-Denmark-Chimpanse.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcgvodcZ3HGdEbVJTkzZziJ_M6E2bEOKgTE9wc8MjZzbkqmaW6DpQLy9ZNRafPSUQ-HujFLEL5VoEIs5aXqXHoW9bN3-fvHNGKmZuv__kGxdDF5BpJvXqZSih671RrN_PX9-m1vYVnV8k/s640/WWF-Denmark-Chimpanse.jpg" width="690" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirqZBDX9FNeqLl02hucQnqgs2qyGsHzze4enxL5IW8t75KKS_CascFWqGSnGWka4lzI5vjPTpSteNJi2uhFP-WnoC1BCUHd6IdQ_HwedvLusXneQXj5fdBr94UDeia348-nDY5_ZqwcLw/s1600/WWF-Denmark-Lion.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirqZBDX9FNeqLl02hucQnqgs2qyGsHzze4enxL5IW8t75KKS_CascFWqGSnGWka4lzI5vjPTpSteNJi2uhFP-WnoC1BCUHd6IdQ_HwedvLusXneQXj5fdBr94UDeia348-nDY5_ZqwcLw/s640/WWF-Denmark-Lion.jpg" width="690" /></a></div><br /> The latest print ad campaign for the WWF (World Wildlife Foundation) consists of three prints featuring a Lion, Polar Bear and a Chimpanse covering their eyes - “What on earth are we doing to our planet?”<br /> <br /> Credits:<br /> Creative Advertising Agency: UncleGrey, Denmark<br /> Executive Creative Director: Jimmy Blom<br /> Creative Director: Jesper Joergen Hansen<br /> Art Director: Katrine Jo Madsen, Carl Angelo<br /> Copywriter: Jesper Joergen Hansen<br /> Account Director: Charlotte Porsager</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7186864384083796377/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/06/wwf-what-on-earth-are-we-doing-to-our.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7186864384083796377'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7186864384083796377'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/06/wwf-what-on-earth-are-we-doing-to-our.html' title='WWF - What On Earth Are We Doing To Our Planet?'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxyBXOl1rSvGF769k_nbrJ1Oin9tK8DnetBby7uHkUKC6e2TWJSWKLSwn-jvrntJJ-9Y9W_8VkSxGQD5ZIAIMdK4g5M5MNzKPfZI3LXphPCYbKiHIA5M0q-hkp4uMVuQj2VezEd0nL28A/s72-c/WWF-Denmark-Polar-Bear.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4892057227019792466</id><published>2013-04-24T10:38:00.001-07:00</published><updated>2013-04-24T10:38:45.610-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="animation"/><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="Public Awareness"/><title type='text'>Motion Graphics Studio leftchannel Breathes Optimism into PSA for Natural Resources Defense Council </title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZK3cDihp8QpRIFklFE3DBNEfl_OVQ598kU_DDgNgpp056d2z7z3ukde8RddQF1cLADJcPPX0VQXzQsWmTH_AGH4iwOyG3kl4yxqYhettsHsj-wDp8QoOjEJ5NkoDzp3UD1bs7gz3Zqgs/s1600/nrdc_image03+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZK3cDihp8QpRIFklFE3DBNEfl_OVQ598kU_DDgNgpp056d2z7z3ukde8RddQF1cLADJcPPX0VQXzQsWmTH_AGH4iwOyG3kl4yxqYhettsHsj-wDp8QoOjEJ5NkoDzp3UD1bs7gz3Zqgs/s640/nrdc_image03+copy.jpg" width="670" /></a></div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">Looking to shed light on the disastrous effects plastics are having on the world’s oceans, the international environmental advocacy non-profit group Natural Resources Defense Council (NRDC) turned to leftchannel – the motion design studio led by Executive Creative Director and President Alberto Scirocco. Leftchannel was challenged to craft an entertaining yet informative public service announcement that would be a call to action for viewers to “reduce, reuse and recycle” plastic packaging.</div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">“The skills leftchannel brought to this project are valuable for translating a complex issue like this, to visually show this system and how we can make positive changes,” Leila Monroe, a Staff Attorney with the NDRC Oceans Program, says. </div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">After the organization approached leftchannel to translate the complex issue of plastic pollution to a visual platform with a positive message, Scirocco and leftchannel’s creative team (which included designer/animators Taehee Lee and Nick Schoener) set to creating a concept and script that avoided the usually negative tone found in most environmental PSAs. Rather, they harnessed the studio’s abilities to marry 2D and 3D character animation with motion design to inform viewers in a positive way.</div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">“Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them,” Scirocco says. “Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.”</div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">That new approach can be seen in the PSA entitled “The Great Plastic Purge” -- a two-minute animated piece that was inspired by after school specials from the 1950s. The character animation style keeps the tone light, which helps engage the audience, while expressing important facts in a way that is never boring. </div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">The PSA opens with a shot of a young boy happily ripping open a birthday present that’s wrapped in numerous layers of plastic, all of which he cheerfully throws away. From there the piece follows the packaging from the boy’s home to the ocean floor, while a chipper voiceover informs about how Americans waste $8 billion a year due to plastics making it into the nation’s waterways.</div><div style="text-align: justify;"><iframe allowfullscreen="" frameborder="0" height="388" mozallowfullscreen="" src="http://player.vimeo.com/video/60275326?title=0&amp;byline=0&amp;portrait=0&amp;color=ff9933" webkitallowfullscreen="" width="690"></iframe><br /> </div><div style="text-align: justify;">This project presented several challenges. According to Schoener, from a story telling perspective, effectively illustrating why the system was broken was challenging. “We had to first understand it ourselves,” he says, “then communicate it in a way viewers could easily connect with and understand.”</div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">For Lee, the most challenging scene to animate was the underwater scene. “It was complex because it contained a lot of different 2D animated trash objects that all needed to be integrated carefully into the scene. Because the scene connects to a 3D scene afterwards, the integration of the two was tricky -- both 2D and 3D had to look consistent,” Lee says. </div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">Scirocco says, “It was a challenge to take a bleak story and turn it into an optimistic one. Overall, the animation needed to address three main points in a memorable, engaging manner: bring awareness to the issue; suggest that manufacturers be held responsible for coming up with innovative packaging solutions; and get consumers to take action to reduce, reuse and recycle.”</div><br /> Creative Credits:<br /> Client: Natural Resources Defense Council - <a href="http://www.nrdc.org/oceans/plastic-ocean" target="_blank">www.nrdc.org/oceans/plastic-ocean</a><br /> Project: “The Great Plastic Purge” (2 minute PSA)<br /> Agency: Natural Resources Defense Council, New York (client direct)<br /> Animation/Design/Post: leftchannel, Columbus, OH - <a href="http://www.leftchannel.com/" target="_blank">www.leftchannel.com</a><br /> Executive Creative Director/President: Alberto Scirocco<br /> Designers/Animators: Taehee Lee, Nick Schoener</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4892057227019792466/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/04/motion-graphics-studio-leftchannel.html#comment-form' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4892057227019792466'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4892057227019792466'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/04/motion-graphics-studio-leftchannel.html' title='Motion Graphics Studio leftchannel Breathes Optimism into PSA for Natural Resources Defense Council '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZK3cDihp8QpRIFklFE3DBNEfl_OVQ598kU_DDgNgpp056d2z7z3ukde8RddQF1cLADJcPPX0VQXzQsWmTH_AGH4iwOyG3kl4yxqYhettsHsj-wDp8QoOjEJ5NkoDzp3UD1bs7gz3Zqgs/s72-c/nrdc_image03+copy.jpg" height="72" width="72"/><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6016240790667458861</id><published>2013-04-20T10:41:00.000-07:00</published><updated>2013-04-20T10:41:15.848-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Green Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Nascar Goes Green </title><content type='html'><iframe allowfullscreen="" frameborder="0" height="388" src="http://www.youtube.com/embed/1m8PsPgobZI?rel=0" width="690"></iframe><br /> <br /> Roush Fenway driver Greg Biffle and the 3M Ford Fusion are featured in a new ad for Nascar promoting their eco-friendly initiative. <br /> <br /> <blockquote>NASCAR, just like its fans, is dedicated to reducing negative environmental impact on the world. With the help of our partners we've not only become a leader in green initiatives across all sports, but a leader within the business community. <a href="http://green.nascar.com/" target="_blank">http://green.nascar.com/</a></blockquote><br /> Credits:<br /> Ad Agency: Ogilvy &amp; Mather<br /> <br /> Another video from the Nascar Green campaign.<br /> <iframe allowfullscreen="" frameborder="0" height="388" src="http://www.youtube.com/embed/Uc82Q2BK44Y?rel=0" width="690"></iframe></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6016240790667458861/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/04/nascar-goes-green.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6016240790667458861'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6016240790667458861'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/04/nascar-goes-green.html' title='Nascar Goes Green '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/1m8PsPgobZI/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5480272657831105899</id><published>2013-03-23T05:35:00.002-07:00</published><updated>2013-03-23T05:35:35.025-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Emma Watson Is Stunning In "Natural Beauty" By James Houston Trailer</title><content type='html'><center><iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/46JDfXhO_C0?rel=0" width="640"></iframe></center><br /> Photographer James Houston presents "Natural Beauty" a photography book and exhibition series, the stunningly beautiful Emma Watson was the obvious star of the above web film/trailer for the event.<br /> <br /> Celebrity Portraits for Environmental Awareness in Collaboration with <a href="http://www.globalgreen.org/" target="_blank">Global Green USA</a>&nbsp;and <a href="http://www.milkstudios.com/" target="_blank">MILK Studios</a>. &nbsp;Renowned New York based photographer and activist James Houston announces his latest project, NATURAL BEAUTY, a stunning photographic book and event series featuring some of the world's most prominent celebrities and top models. In collaboration with MILK Studio, the NATURAL BEAUTY project will raise awareness for the environment and sustainable living with proceeds from book sales and supporting initiatives benefitting Global Green USA.<br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjITH5CH1VD9R0aG75zHNRLj4hQnBVQbqCHuVoxyc0YQdInmNM9Zn6yMHrOCfhb-7XMsMfOAs7ug0dDJWHDeUjKOE-9hbYEjTP09fsw9yGEJ4idlDeJ0CcYJKuR85HiIGsN-Stwx4BWIF0/s1600/Natural+Beauty.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjITH5CH1VD9R0aG75zHNRLj4hQnBVQbqCHuVoxyc0YQdInmNM9Zn6yMHrOCfhb-7XMsMfOAs7ug0dDJWHDeUjKOE-9hbYEjTP09fsw9yGEJ4idlDeJ0CcYJKuR85HiIGsN-Stwx4BWIF0/s1600/Natural+Beauty.jpg" /></a></div><br /> The NATURAL BEAUTY book of portraits will be released in late spring of 2013 and will follow with an exhibition in New York City in April. The book includes 120 stunning images of some of the world's leading models and celebrities advocating with Houston for environmental awareness, including Emma Watson, Christy Turlington, Adrian Grenier, Brooke Shields, Arizona Muse, Elle Macpherson and many more. Houston looks towards the beauty of nature as the inspiration for this body of work, incorporating natural elements into many of the images.<br /> <br /> Launching simultaneously with World Earth Week 2013, NATURAL BEAUTY will debut at MILK Gallery in New York the evening of April 23rd. The exhibition will be open to the public at MILK Gallery until May 5th, 2013 from 11:00am to 7:00pm Monday through Friday and 11:00am to 6:00pm Saturday and Sunday. The exhibit will also be promoted through a web series on 'The Making of the NATURAL BEAUTY Campaign,' which will include interviews with the high-profile figures involved in the NATURAL BEAUTY project and behind-the-scenes footage from the photo shoots. NATURAL BEAUTY the book will be available for sale on www.damianieditore.com, major online retailers like Amazon, and select stores in the U.S. for US$50.00 this spring.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5480272657831105899/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/03/emma-watson-is-stunning-in-natural.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5480272657831105899'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5480272657831105899'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/03/emma-watson-is-stunning-in-natural.html' title='Emma Watson Is Stunning In "Natural Beauty" By James Houston Trailer'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/46JDfXhO_C0/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9183983652756083939</id><published>2013-03-18T05:36:00.002-07:00</published><updated>2013-03-18T05:36:42.514-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="print ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Toronto"/><title type='text'>Rev Bikes Toronto - 4 Good Reasons To Own An eBike</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzMCKMH7qtAa2Hd2bO6DjTfeu-kV8IiMyp8MMEUxmuSaI75ezYO26JgGLiO6NSXBp7M_tV-ILIJfxFeytpc5KB3ioOm-aCuaxF6TkRbr3bTAc9sV9arfw3fH0DmQKB2vEmTdfPt-gLkj0/s1600/Tev+E+Bikes+Booty+Call.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzMCKMH7qtAa2Hd2bO6DjTfeu-kV8IiMyp8MMEUxmuSaI75ezYO26JgGLiO6NSXBp7M_tV-ILIJfxFeytpc5KB3ioOm-aCuaxF6TkRbr3bTAc9sV9arfw3fH0DmQKB2vEmTdfPt-gLkj0/s1600/Tev+E+Bikes+Booty+Call.jpg" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9p1cpk8nLNvf9S50Sru8nrX_84Giz0tsomfY4WvrXcwObBD15ZN9XHSfigfA4b44XhK0vtR9SPt3OnVU7nrfFy6H2gjPjimFmfSzP0CeZ1wW1L4mc8fjnAypusIGyQRUw7oY5UdGmgRk/s1600/tev-e-bikes-burst.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9p1cpk8nLNvf9S50Sru8nrX_84Giz0tsomfY4WvrXcwObBD15ZN9XHSfigfA4b44XhK0vtR9SPt3OnVU7nrfFy6H2gjPjimFmfSzP0CeZ1wW1L4mc8fjnAypusIGyQRUw7oY5UdGmgRk/s1600/tev-e-bikes-burst.jpg" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrEGEbPRhflFsy8SjdAmcfyQMWdPz-n1MNB7_KGhye02OPE0qonOD0gQjfTB9NYbf-eZbvTpWjS6sjJcv0FXddwr_Ew3BKYxiwnNBJhDPupn96-NyeDdKOpsVrvUYgrK15tjkXwHjvdDk/s1600/Tev+Bikes+Stalker.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrEGEbPRhflFsy8SjdAmcfyQMWdPz-n1MNB7_KGhye02OPE0qonOD0gQjfTB9NYbf-eZbvTpWjS6sjJcv0FXddwr_Ew3BKYxiwnNBJhDPupn96-NyeDdKOpsVrvUYgrK15tjkXwHjvdDk/s1600/Tev+Bikes+Stalker.jpg" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQZDQ9u725at6csWwta_gND1TpBwLNPOZQDFcACUIJPgQhyphenhyphenhIeb1_jDKMWypnVnd9KjHA-rM2TquisiEJSZDVsWX6XVh0mBUqDEaEOFhtpoyZQXwz9sn9U-TbhMxVBs3yI4bRSI0YaUBQ/s1600/tev-e-bikes-vegan-wrap.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQZDQ9u725at6csWwta_gND1TpBwLNPOZQDFcACUIJPgQhyphenhyphenhIeb1_jDKMWypnVnd9KjHA-rM2TquisiEJSZDVsWX6XVh0mBUqDEaEOFhtpoyZQXwz9sn9U-TbhMxVBs3yI4bRSI0YaUBQ/s1600/tev-e-bikes-vegan-wrap.jpg" /></a></div>Toronto's Rev Bikes launches at fun print ad campaign aimed at raising our environmental awareness into the benefits of owning an electric bike (an eBike) with a Booty Call, a hankering for a vegan wrap, an environmentally way to stalk your ex, and a way to get off the hook if global warming bursts our world into flames.<br /> <br /> Credits:<br /> Advertising Agency: kbp+, Toronto, Canada<br /> Creative Director: Dan Pawych<br /> Art Director: Nicole Ellerton<br /> Copywriter: Mark Lewis</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9183983652756083939/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/03/rev-bikes-toronto-4-good-reasons-to-own.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9183983652756083939'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9183983652756083939'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/03/rev-bikes-toronto-4-good-reasons-to-own.html' title='Rev Bikes Toronto - 4 Good Reasons To Own An eBike'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzMCKMH7qtAa2Hd2bO6DjTfeu-kV8IiMyp8MMEUxmuSaI75ezYO26JgGLiO6NSXBp7M_tV-ILIJfxFeytpc5KB3ioOm-aCuaxF6TkRbr3bTAc9sV9arfw3fH0DmQKB2vEmTdfPt-gLkj0/s72-c/Tev+E+Bikes+Booty+Call.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9109233008456826647</id><published>2013-03-14T20:35:00.001-07:00</published><updated>2013-03-14T20:35:34.248-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Brilliant TV Ad Made From Nothing Zero Nada - Tons Mustard</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/hkgLTe7qVk4?rel=0" width="640"></iframe><br /> <br /> Meet Ton, founder of Tons Mustard which happens to be Hollands most environmentally friendly mustard factories, if not the world's. Earlier last year Ton saw a charity auction for the Dutch Red Cross where the highest bidder won a free 30 second TV commercial which would be created by the Amsterdam creative agency Indie, gratis of course.<br /> <br /> The video above gives us a brief look into the organic mustard and mayonnaise producers way of life and his vision to what he wanted his commercial to be.<br /> <br /> Below is this winning final cut of the commercial that premiered two nights ago, an estimated 2.5 million viewers tuned in to see the Tons Monsterd ad and it was absolutely brilliant.<br /> <iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/2-1mw0gCEEk?rel=0" width="640"></iframe><br /> <br /> Credits:<br /> Ad Agency -<a href="http://www.indie-amsterdam.com/" target="_blank"> Indie</a>, and discovered via Amsterdam Ad Blog.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9109233008456826647/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/03/brilliant-tv-ad-made-from-nothing-zero.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9109233008456826647'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9109233008456826647'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/03/brilliant-tv-ad-made-from-nothing-zero.html' title='Brilliant TV Ad Made From Nothing Zero Nada - Tons Mustard'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/hkgLTe7qVk4/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7018920759387512017</id><published>2013-02-28T08:42:00.003-08:00</published><updated>2013-02-28T08:42:30.740-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Tyler Florence & Lisa Switkin Talk Engineered Artistry for Trex</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/8An9EjEt8nY?rel=0" width="640"></iframe><br /> <br /> What happens when an amazing culinary artist and a titan of architecture and design sit down for a conversation on a beautiful Trex deck? Tyler Florence and Lisa Switkin talk form and function, food and life, green living and outdoor escapes in this six minute promo spot for Trex. I love the idea they discuss at just before the five minute mark...build the deck and then your home around it, awesome.<br /> <br /> Tyler Florence: A consumate culinary artist, as well as a restaurant owner, cookbook author, entrepreneur and winemaker. <br /> Lisa Switkin: A landscape architect whose most famous project is Manhattan's High Line. She's a partner at James Corner Field Operations, a leading architecture firm.<br /> <br /> Credits:<br /> Neiman for the <a href="http://www.trex.com/inspire/EngineeredArtistry/LisaTyler/index.htm" target="_blank">Trex</a> Company.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7018920759387512017/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/02/tyler-florence-lisa-switkin-talk.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7018920759387512017'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7018920759387512017'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/02/tyler-florence-lisa-switkin-talk.html' title='Tyler Florence & Lisa Switkin Talk Engineered Artistry for Trex'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/8An9EjEt8nY/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8168475458702659727</id><published>2013-01-23T09:25:00.000-08:00</published><updated>2013-01-23T09:25:09.222-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ad campaigns"/><title type='text'>Frieze Films Creates The Switch for Eskom</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="410" src="http://www.youtube.com/embed/8VQAPTrLdzY?rel=0" width="728"></iframe><br /> Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi &amp; Saatchi, Johannesburg.<br /> <br /> The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch.<br /> <br /> While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern.<br /> <br /> Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.”<br /> <br /> Saatchi &amp; Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score, directed by Rob Malpage at <a href="http://www.friezefilms.com/" target="_blank">Frieze Films</a>.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8168475458702659727/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2013/01/frieze-films-creates-switch-for-eskom.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8168475458702659727'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8168475458702659727'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2013/01/frieze-films-creates-switch-for-eskom.html' title='Frieze Films Creates The Switch for Eskom'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/8VQAPTrLdzY/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3716983737743373751</id><published>2012-12-07T14:08:00.002-08:00</published><updated>2012-12-07T14:08:59.300-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="controversial ads"/><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Levi's Jeans Ads"/><title type='text'>GreenPeace To Levi's "Go Forth and Detox!"</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmrdqjLzx37GXrwdzWsvEjJvnJavl2THbGJxf413TgwahKsBdedqcaPnaV5Or8dyYI5zYnPYtjiZcR9jZsmG4MDGmL4R_e_pF2I5qQGgKbrtopDyIsyc_3jjM8EGyxbhSMX1smrbdKwvlK/s1600/Levi's+Detox.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmrdqjLzx37GXrwdzWsvEjJvnJavl2THbGJxf413TgwahKsBdedqcaPnaV5Or8dyYI5zYnPYtjiZcR9jZsmG4MDGmL4R_e_pF2I5qQGgKbrtopDyIsyc_3jjM8EGyxbhSMX1smrbdKwvlK/s640/Levi's+Detox.jpg" width="610" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt9TIrb_p0XO48ylPZsFePXYkZ3pFUmjyn0u0jbGR7Ak9AhfrahZXqvNg2N2bE6SJz5Qw9QGp402AyydSFyTR8Cif3gSnmtzPpvGkXbF-cY0BzIJlm7rGHtaU5EvUUIAm7Bwwdp_jVfdCk/s1600/Levi's+Go+Forth+Detox.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="420" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt9TIrb_p0XO48ylPZsFePXYkZ3pFUmjyn0u0jbGR7Ak9AhfrahZXqvNg2N2bE6SJz5Qw9QGp402AyydSFyTR8Cif3gSnmtzPpvGkXbF-cY0BzIJlm7rGHtaU5EvUUIAm7Bwwdp_jVfdCk/s640/Levi's+Go+Forth+Detox.jpg" width="610" /></a></div><br><br /> <br /> Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."<br /> <br /> <blockquote>They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes.<br /> But it doesn't have to be this way.<br /> Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution.<br /> Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox.<br /> This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth.<br /> Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!</blockquote><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqT_333MZGJtrakgWFjFL9mep2oBPhcOxi16x2EiN2fg_f-CV6_rOh2CmuLZoujzZRPDSZwPyJgZAwfeXlSW9pM6utIjEFi37ktABB6Io5UUCX25TEVzKpzuo2O_7TCGjrcMk_rGAV3qx0/s1600/GreenPeace+Levi's+Mexico.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqT_333MZGJtrakgWFjFL9mep2oBPhcOxi16x2EiN2fg_f-CV6_rOh2CmuLZoujzZRPDSZwPyJgZAwfeXlSW9pM6utIjEFi37ktABB6Io5UUCX25TEVzKpzuo2O_7TCGjrcMk_rGAV3qx0/s640/GreenPeace+Levi's+Mexico.jpg" width="610" /></a></div><br /> 17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex - one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe. </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3716983737743373751/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/12/greenpeace-to-levis-go-forth-and-detox.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3716983737743373751'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3716983737743373751'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/12/greenpeace-to-levis-go-forth-and-detox.html' title='GreenPeace To Levi's "Go Forth and Detox!"'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmrdqjLzx37GXrwdzWsvEjJvnJavl2THbGJxf413TgwahKsBdedqcaPnaV5Or8dyYI5zYnPYtjiZcR9jZsmG4MDGmL4R_e_pF2I5qQGgKbrtopDyIsyc_3jjM8EGyxbhSMX1smrbdKwvlK/s72-c/Levi's+Detox.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7685783100235772650</id><published>2012-11-26T09:36:00.000-08:00</published><updated>2012-11-26T09:36:25.194-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>ZARA Mannequins Revolt | GreenPeace</title><content type='html'><iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/jWhLN0Ag_Dg?rel=0" width="610"></iframe><br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDcz_s2Za_AsY-c5MkKr1S0mWwI95UkVjBKIuW4jWSqnbFaZNIY8dXfp9bynd4vI0E0drKMP_NtqKVRpre983n6AwrZuGzvyTinmEjoEfrfuuT2P67vmIc6C_6yg9-XvxYbip0i3HVrcFP/s1600/Zara+Greenpeace+Detox.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDcz_s2Za_AsY-c5MkKr1S0mWwI95UkVjBKIuW4jWSqnbFaZNIY8dXfp9bynd4vI0E0drKMP_NtqKVRpre983n6AwrZuGzvyTinmEjoEfrfuuT2P67vmIc6C_6yg9-XvxYbip0i3HVrcFP/s200/Zara+Greenpeace+Detox.jpg" width="200" /></a></div>As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all hazardous chemicals throughout its supply chain. <br /> <br /> The participants, from Bangkok to Buenas Aires, also called on ZARA store managers to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances.<br /> <br /> Now the only question is when will the world's largest fashion retailer -- which responds so swiftly to changes in fashion trends -- react to this global call for toxic-free fashion?</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7685783100235772650/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/11/zara-mannequins-revolt-greenpeace.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7685783100235772650'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7685783100235772650'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/11/zara-mannequins-revolt-greenpeace.html' title='ZARA Mannequins Revolt | GreenPeace'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/jWhLN0Ag_Dg/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3267057159754141188</id><published>2012-11-23T11:34:00.001-08:00</published><updated>2012-12-04T08:42:50.162-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Fly into the Future GE Jet Engine TV Commercial</title><content type='html'><iframe width="610" height="343" src="http://www.youtube.com/embed/etAYyCitLD0?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> GE fly's into the future with the second ad from their newest ad campaign, "Brilliant Machines" via agency BBDO, New York.<br /> <br /> <blockquote><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIlKTfsMt4wcJgGiXqoYSIbtJ3s-ejDGrFXbzrsqEEPRqE2QTS_GdHKC75d5XI_llf8Vad50JXkMBCEACGfKfJ3_h0k3TtXWZoQiWDXJDAKbEiKgW2jHi4k952JJyKsGo7Y9bPytnARb2F/s1600/GE+Brilliant+Machines+Jet+Engine.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIlKTfsMt4wcJgGiXqoYSIbtJ3s-ejDGrFXbzrsqEEPRqE2QTS_GdHKC75d5XI_llf8Vad50JXkMBCEACGfKfJ3_h0k3TtXWZoQiWDXJDAKbEiKgW2jHi4k952JJyKsGo7Y9bPytnARb2F/s200/GE+Brilliant+Machines+Jet+Engine.jpg" width="200" /></a></div><div style="text-align: justify;">The future of flying is here -- and it's not what anyone expected. We've learned how to build airplanes that can fly anywhere in the world, break the sound barrier, and refuel while soaring through the sky. The next frontier in aviation is not a revolution in design but about building smarter planes -- brilliant machines that know how to optimize their fuel efficiency on the fly.</div><div style="text-align: justify;"><br /> </div><div style="text-align: justify;">The GE jet engine featured in this plane has the ability to understand 5,000 data samples PER SECOND. This helps planes get to their destination with less fuel and minimize the time they spend on the ground -- and keeps them soaring through the sky, taking you wherever you want to go.</div></blockquote>See the GE Robots on the Move spot <a href="http://great-ads.blogspot.com/2012/11/robots-on-move-in-ge-tv-commercial.html" target="_blank">HERE</a>.<br /> <br /> Credits:<br /> Ad Agency: BBDO, New York</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3267057159754141188/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/11/fly-into-future-ge-jet-engine-tv.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3267057159754141188'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3267057159754141188'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/11/fly-into-future-ge-jet-engine-tv.html' title='Fly into the Future GE Jet Engine TV Commercial'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/etAYyCitLD0/default.jpg" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8225006231168765480</id><published>2012-11-23T08:25:00.000-08:00</published><updated>2012-12-04T08:41:19.572-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="celebrity commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Robots on the Move in GE TV Commercial</title><content type='html'><iframe width="610" height="343" src="http://www.youtube.com/embed/V7DNYocXvR0?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> GE puts robots on the move in a new TV ad created by BBDO. The ad features famous robots from the past and introduces innovative brilliant machines to come.<br /> <br /> <blockquote>The robots are coming out of the woodwork to attend a mega-summit at an unknown location. A star-studded group that includes Data (Star Trek: The Next Generation), B-9 (Lost in Space), K.I.T.T. (Knight Rider), and Robby the Robot (Forbidden Planet) has gathered to get their first glimpse of the next generation of artificial intelligence -- the "brilliant machines."<br /> <br /> The robots want to a firsthand look at the technology that will make machines work better and smarter. Join them to see how the new products from GE are integrating innovative technology with the ability to communicate, making the world work in ways <br /> never seen before. Join the revolution.</blockquote><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU64NM4Gg6l-xJpjzFhl5OuMWCR-WzbZGk9OFC4d_LhmA5cp3-amQdyYKTdyR_5QVB7FqHbSUwqwzSn1cegfwd1GHjOIKufzF9wVy1TKuZdAhsxc61gZT2PFUrHpqncfpIsQBGzSLhCocz/s1600/GE+Brilliant+Machines.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU64NM4Gg6l-xJpjzFhl5OuMWCR-WzbZGk9OFC4d_LhmA5cp3-amQdyYKTdyR_5QVB7FqHbSUwqwzSn1cegfwd1GHjOIKufzF9wVy1TKuZdAhsxc61gZT2PFUrHpqncfpIsQBGzSLhCocz/s400/GE+Brilliant+Machines.jpg" width="400" /></a></div><br /> Credits:<br /> Advertising Agency: BBDO, New York <br /> STAR TREK: THE NEXT GENERATION is owned by CBS Studios Inc. Used under license.<br /> Knight Rider is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All Rights Reserved.<br /> TM &amp; © Turner Entertainment Co. (s12)<br /> Robot B-9™ from "Lost in Space"® is ©Space Productions, Inc. Licensed by Synthesis Entertainment. All rights reserved.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8225006231168765480/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/11/robots-on-move-in-ge-tv-commercial.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8225006231168765480'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8225006231168765480'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/11/robots-on-move-in-ge-tv-commercial.html' title='Robots on the Move in GE TV Commercial'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/V7DNYocXvR0/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4717497361386876358</id><published>2012-11-08T16:13:00.003-08:00</published><updated>2012-11-08T16:13:35.850-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>The SodaStream Effect "Set the Bubbles Free" Ad</title><content type='html'><iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/tE9U4mMqKP4?rel=0" width="610"></iframe><br /> <br /> New TV ad campaign for The SodaStream Effect entitled "Set The Bubbles Free".<br /> <br /> SodaStream International, the leading manufacturer and distributor of home carbonation beverage systems, announced today the launch of its first global TV campaign. With the tagline 'If you love the bubbles, set them free,' SodaStream's provocative new television commercial will air today in the US across major broadcast and cable networks, and will later roll out into many of SodaStream's 45 global markets. Their goal is clear; to make a bold statement to confront "Big Soda" and take market share from the soft drink giants.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYvFNzh6T-zpkkdg_Q62A5tgSZPVvKn0Z0Ja6_C7bOnfDvrh2ZJCZRpENpeMmm6BdKxgQi3XTJvDkjm8G44RSQyeQNFCSd5enO-kT_WV1NZ9rdEyMwtyK4gMsAou57pIBfXOKWTyoWFlEa/s1600/SodaStream+Effect.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYvFNzh6T-zpkkdg_Q62A5tgSZPVvKn0Z0Ja6_C7bOnfDvrh2ZJCZRpENpeMmm6BdKxgQi3XTJvDkjm8G44RSQyeQNFCSd5enO-kT_WV1NZ9rdEyMwtyK4gMsAou57pIBfXOKWTyoWFlEa/s400/SodaStream+Effect.jpg" width="400" /></a></div><br /> With <a href="http://www.sodastream.com/" target="_blank">SodaStream</a>, you can save 2,000 bottles and cans a year. If you love the bubbles set them free. To learn more about the home soda maker that saves the world from bottles while making soda in over 60 delicious, better for you flavors.<br /> <br /> "The SodaStream Effect is aimed at establishing a strong brand image and distinct lifestyle positioning," stated Ilan Nacasch, CMO of SodaStream. "We are on a mission to empower consumers to make the world a better place by eliminating bottles and cans, and to enjoy bubbles without the bottles."<br /> <br /> Credits:<br /> The campaign was developed by Alex Bogusky and Rob Schuham of the COMMON ad agency.<br /> Directed by Daniel Benmayor.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4717497361386876358/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/11/the-sodastream-effect-set-bubbles-free.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4717497361386876358'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4717497361386876358'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/11/the-sodastream-effect-set-bubbles-free.html' title='The SodaStream Effect "Set the Bubbles Free" Ad'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/tE9U4mMqKP4/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8610475058901399809</id><published>2012-10-30T08:59:00.000-07:00</published><updated>2012-10-30T08:59:18.513-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="funny commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Smile Naturally In An Uncomfortable Situation With The Green Beaver</title><content type='html'><iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/jWoAfHpXMAs?rel=0" width="610"></iframe><br /> <br /> For those times when holding that perfectly fake smile is important Canadian Green Beaver Toothpaste will keep your teeth pearly white as we see in this new ad campaign for the Beaver toothpaste. Above is the "Wedding" commercial and below the "Politician" and "Office" spots. See all of Green Beaver's product line made with all natural ingredients at <a href="http://www.greenbeaver.com/" target="_blank"><i>www.greenbeaver.com</i></a>.<br /> <br /> Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.<br /> <br /> This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiETw4UmsPqIG8uOcN6UPNWU-TFUlLyVjYLEX_fggQ0uVza9GDIUiE90JDEwl5ViYEWmakHQqLKPCkHIpDdIPqLkG8UTUI3zSdLqK9r6giqxmDDGDTEUjY9jBPuDlForfaAe1shTcRN9Xo/s1600/Green+Beaver+Toothpaste+Smile.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiETw4UmsPqIG8uOcN6UPNWU-TFUlLyVjYLEX_fggQ0uVza9GDIUiE90JDEwl5ViYEWmakHQqLKPCkHIpDdIPqLkG8UTUI3zSdLqK9r6giqxmDDGDTEUjY9jBPuDlForfaAe1shTcRN9Xo/s320/Green+Beaver+Toothpaste+Smile.jpg" width="320" /></a></div> <b>Credits:</b><br /> <b>Agency: <a href="http://www.untitledfilms.ca/" target="_blank"><i>Untitled Content</i></a>, Toronto</b><br /> <b>Creative Directors: James Davis, Jamie Travis</b><br /> <b>Art Director: Daniel Del Toro</b><br /> <b>Copywriters: Adriana Leite, Ridley Yung</b><br /> <b>Production Company: Untitled Films, Toronto</b><br /> <b>Director: Jamie Travis</b><br /> <b>Director of Photography: Sean Valentini</b><br /> <b>Line Producer: Tom Evelyn</b><br /> <b>Editorial Company: Rooster</b><br /> <b>Editor: Paul Jutras</b><br /> <b>On-line: Mike Bishop, Track &amp; Field</b><br /> <b>Color: Wade Odlum, Alter Ego</b><br /> <b>Music and Sound Design: Grayson Matthews</b><br /> <br /> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/7dLAR5ItLhk?rel=0" width="610"></iframe><br /> <br /> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/8J_JqcnWcGk?rel=0" width="610"></iframe><br /> <br /> Thanks <a href="http://www.glossyinc.com/" target="_blank">Shannon</a>.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8610475058901399809/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/10/smile-naturally-in-uncomfortable.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8610475058901399809'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8610475058901399809'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/10/smile-naturally-in-uncomfortable.html' title='Smile Naturally In An Uncomfortable Situation With The Green Beaver'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/jWoAfHpXMAs/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8758265065995322620</id><published>2012-10-28T09:18:00.000-07:00</published><updated>2012-10-28T09:18:13.995-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>People and Planet Positive - IKEA Unveils New Sustainability Strategy</title><content type='html'><iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/E4RbtlDit_A?rel=0" width="610"></iframe><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLK6GgxXnZIbfW4z0PPGuYMP_kON92usVZ2b2N2jGeXP5mnljDJHeffU61r8-1Mu9lLFlfmFdT2CrEYw9usVNNExQDGOvw6k0ZO8k6qWFlpqhdTK57o0mab3b8iPLBDGxINJSpvSailDN5/s1600/Ikea+Planet+Positive.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="70" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLK6GgxXnZIbfW4z0PPGuYMP_kON92usVZ2b2N2jGeXP5mnljDJHeffU61r8-1Mu9lLFlfmFdT2CrEYw9usVNNExQDGOvw6k0ZO8k6qWFlpqhdTK57o0mab3b8iPLBDGxINJSpvSailDN5/s200/Ikea+Planet+Positive.jpg" width="140" /></a></div> IKEA begins an ambitious sustainability strategy, People &amp; Planet Positive, the strategy is an integrated part of the IKEA Group long-term growth direction and builds on the company’s long history of working with sustainability by outlining a new set of goals and actions for delivery up to 2020. <br /> <br /> New strategy will see IKEA Group become energy independent and help millions of people live an affordable, sustainable life at home.<br /> <br /> A $1.95 billion investment in solar and wind projects, the retailer plans to gather 70% of its energy demands from renewable energy sources by 2015, leveraging wind farms in six European countries that generated 152 gigawatt hours of electricity last year, about 12% of the total needed for its stores and distribution centers. <br /> <br /> “We want to create a better every day for the many people. A better life includes living more sustainably. We have been working towards that goal for many years and have already done a lot, and we are now ready to take the next big step. People &amp; Planet Positive will help us to do that; transforming our business and having an even greater positive impact on the world,” said Mikael Ohlsson, President and CEO, IKEA Group.<br /> <br /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8758265065995322620/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/10/people-and-planet-positive-ikea-unveils.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8758265065995322620'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8758265065995322620'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/10/people-and-planet-positive-ikea-unveils.html' title='People and Planet Positive - IKEA Unveils New Sustainability Strategy'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/E4RbtlDit_A/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-403111857949261909</id><published>2012-10-26T08:40:00.000-07:00</published><updated>2012-10-26T08:40:31.401-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Belgian Natural Gas Association and TBWA Create A Knitting Visual Masterpiece of an Ad</title><content type='html'><iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/ZsUWORUpwkM" width="610"></iframe><br /> <br /> Solar energy is great. But in a 'low-on-sun' country like Belgium, you're better of with a system which combines solar and traditional energy.<br /> <br /> TBWA Belgium's new commercial shows ever so gently how renewable energy and natural gas go together very well, hand in hand, as best friends. Thumbs up to whomever did all the knitting for this spot, it must of been a long process but well worth it, the ad is a joy to watch.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBUoMPqjOjLami3Fx8MHWX176_dYRoPAINzrhMmk_urs8g90wbTVMXA2RBmLi0TjdFUTW3u-qJgn3mt4j-C1t1G4U1Zi5WEKjY7mwzJvNj17Ml-VpSKkylDc0TMmMCAgkbPaPmW-KKJEvR/s1600/Knitting.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBUoMPqjOjLami3Fx8MHWX176_dYRoPAINzrhMmk_urs8g90wbTVMXA2RBmLi0TjdFUTW3u-qJgn3mt4j-C1t1G4U1Zi5WEKjY7mwzJvNj17Ml-VpSKkylDc0TMmMCAgkbPaPmW-KKJEvR/s400/Knitting.jpg" width="400" /></a></div> <br /> Credits:<br /> Advertised brand: Aardgas <a href="http://www.gaznaturel.be/" target="_blank">www.gaznaturel.be</a><br /> Advert title: Best friends<br /> Advertising Agency: TBWA, Brussels, Belgium&nbsp; <a href="http://www.tbwagroup.be/" target="_blank">www.tbwagroup.be</a><br /> Art director: Michael Mikiels <br /> Copywriter: Eric Maerschalck <br /> Creative Director: Jan Macken <br /> Account Manager: Thomas Vande Velde <br /> TV production: SAKE<br /> TV producer: Mieke Vandewalle, Johanna Keppens</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/403111857949261909/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/10/belgian-natural-gas-association-and.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/403111857949261909'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/403111857949261909'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/10/belgian-natural-gas-association-and.html' title='Belgian Natural Gas Association and TBWA Create A Knitting Visual Masterpiece of an Ad'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/ZsUWORUpwkM/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2473211743309233306</id><published>2012-10-16T09:25:00.002-07:00</published><updated>2012-10-16T09:25:21.682-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="Public Awareness"/><category scheme="http://www.blogger.com/atom/ns#" term="wwf"/><title type='text'>WWF Canada "The Inevitable News"</title><content type='html'><iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/xMgtKBHZCZE?rel=0" width="610"></iframe><br /> <br /> <blockquote>A 300m super tanker longer than the Empire State building has inevitably crashed into the shoreline of the Great Bear Region of coastal BC sending thousands of barrels of toxic diluted bitumen directly into the heart of the Great Bear Sea.</blockquote><br /> WWF, Canada (World Wildlife Foundation) launches a new public awareness ad campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on "The Inevitable News", a news channel that covers the news "before it happens". A series of 4 segments will roll out on <a href="https://www.facebook.com/WWFCanada" target="_blank">WWF-Canada’s Facebook page</a> over the next two weeks – capturing the "breaking news" of an "inevitable" oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the disaster.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS_AqTDwI1kfMCn5nnKVkabsJdnwRG8cZKOSXa64Am5V3Wlt0-P_O2lPBz7stkQCZCHz9dTBWbyVedFrsb2eILuivsD562OfhkvlKRHllQoXSkomkUr8uPy9bGMGo_9vftYiK8WPIUnDdd/s1600/The+Inevitable+News+WWF.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS_AqTDwI1kfMCn5nnKVkabsJdnwRG8cZKOSXa64Am5V3Wlt0-P_O2lPBz7stkQCZCHz9dTBWbyVedFrsb2eILuivsD562OfhkvlKRHllQoXSkomkUr8uPy9bGMGo_9vftYiK8WPIUnDdd/s320/The+Inevitable+News+WWF.jpg" width="320" /></a></div><br /> <br /> <br /> Credits:<br /> Advertising Agency: John st., Canada<br /> Creative Directors: Angus Tucker, Stephen Jurisic<br /> Ass. Creative Director / Art Director: Nellie Kim<br /> Ass. Creative Director / Copywriter: Chris Hirsch<br /> Producers: Christine Stephens, Shawna McPeek<br /> Digital Producer: Cas Binnington, Ryan O'Hagan<br /> Account Team Lead: Melissa Tobenstein<br /> Account Executive: Amelia MacGregor<br /> Director: Christopher Hutsul<br /> Production Company: Soft Citizen<br /> Editor: Ross Birchall / Bijou Editorial<br /> Visual FX: Track &amp; Field<br /> Music / Audio: Vapor Music<br /> Colour: Redlab Digital<br /> 2nd Unit: Nicole Dorsey<br /> Photography: Todd Duym</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2473211743309233306/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/10/wwf-canada-inevitable-news.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2473211743309233306'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2473211743309233306'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/10/wwf-canada-inevitable-news.html' title='WWF Canada "The Inevitable News"'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/xMgtKBHZCZE/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6436642242907851297</id><published>2012-10-09T09:16:00.002-07:00</published><updated>2012-10-09T09:16:57.307-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="clothing"/><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="print ads"/><title type='text'>Killer Jeans Are Real Water Savers</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh36mmXEQaH4COuy4FBg1PJW4ehwEJlH-6a0JvRh7WpHA8N6xwSzXxx-jcE2Y_LS2FEo6lm5fKanOt0oRnOP3aHXKGQjPcw4tluN5veewZnldwa5AZMH37BuyPoR6qQpPMlGLAWamwZkIJE/s1600/jeans-water-saver-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh36mmXEQaH4COuy4FBg1PJW4ehwEJlH-6a0JvRh7WpHA8N6xwSzXxx-jcE2Y_LS2FEo6lm5fKanOt0oRnOP3aHXKGQjPcw4tluN5veewZnldwa5AZMH37BuyPoR6qQpPMlGLAWamwZkIJE/s1600/jeans-water-saver-1.jpg" /></a></div><br /> A new print ad campaign for Killer Jeans claims to be a real "Water Saver". The ads include a bold statement that Water Saver Jeans save 80% of water, and thanks to doing so "I can water a nursery for an entire week, shower longer with my man, make infinite ice cubes for my MojitoPartay and provide water for an entire village in East Africa". The other two ads from the campaign created by the ad agency Karan Rawat, make similar statements about water and what you can do with it thanks to their jeans. Thumbs up to them if these are facts and not just more greenwashing.<br /> <a name='more'></a><br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO_M24vIVqIDRhcFhdLjjVOQzv9DnvtFq_MS0b5B94kHuwJZohhKqo_4HW2eQYB-07_BEyhkAhR2mJ499Uye0ObrD0rBHxWdT2iss74kzDaqOTTwjDkd42BFndeNAlTsFrH8wiEpoZqBFN/s1600/jeans-water-saver-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO_M24vIVqIDRhcFhdLjjVOQzv9DnvtFq_MS0b5B94kHuwJZohhKqo_4HW2eQYB-07_BEyhkAhR2mJ499Uye0ObrD0rBHxWdT2iss74kzDaqOTTwjDkd42BFndeNAlTsFrH8wiEpoZqBFN/s1600/jeans-water-saver-2.jpg" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4uhQOSrwk89ICFmVqLFbvPahdwSQ6Le8CRdxDpdCpeU9rp5LImVjgNZVHoua6PgtX1OYVddKNlnjm3S77S9Zv66IOTlhA5BeiYVfYmls4ptTT3if-dMKhzGnFJg0vKwlTUuiNKUzHsToT/s1600/jeans-water-saver-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4uhQOSrwk89ICFmVqLFbvPahdwSQ6Le8CRdxDpdCpeU9rp5LImVjgNZVHoua6PgtX1OYVddKNlnjm3S77S9Zv66IOTlhA5BeiYVfYmls4ptTT3if-dMKhzGnFJg0vKwlTUuiNKUzHsToT/s1600/jeans-water-saver-3.jpg" /></a></div><br /> Credits:<br /> Agency: Karan Rawat<br /> Brand: Killer Jeans<br /> Advertising Agency: Karan Rawat, Mumbai, India<br /> Executive Creative Directors: Karan Rawat, Rohit Malkani<br /> National Creative Directors: Amit Akali, Malvika Mehra<br /> Creative Directors: Shiv Parmeshwaran, Vijay Subramani<br /> Art Directors: Karan Rawat, Suhas Panchal, Shiv Parmeshwaran<br /> Copywriter: Karan Rawat, Arjun Kumar<br /> Client Servicing: Ramiya Nambiar, Kamiya Wahi<br /> Photographer: Prasad Naik<br /> Stylist: Arjun Bhasin<br /> Producer: Fusion Films</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6436642242907851297/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/10/killer-jeans-are-real-water-savers.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6436642242907851297'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6436642242907851297'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/10/killer-jeans-are-real-water-savers.html' title='Killer Jeans Are Real Water Savers'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh36mmXEQaH4COuy4FBg1PJW4ehwEJlH-6a0JvRh7WpHA8N6xwSzXxx-jcE2Y_LS2FEo6lm5fKanOt0oRnOP3aHXKGQjPcw4tluN5veewZnldwa5AZMH37BuyPoR6qQpPMlGLAWamwZkIJE/s72-c/jeans-water-saver-1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6514318553411857000</id><published>2012-09-20T12:15:00.000-07:00</published><updated>2012-09-20T12:20:53.931-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="environmental ads"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>The House Cat "Norman" is an Eco-Warrior for WWF</title><content type='html'><iframe allowfullscreen="allowfullscreen" frameborder="0" height="343" src="http://www.youtube.com/embed/MDGlUXmI0QY?rel=0" width="610"></iframe><br /> <br /> <div style="text-align: justify;"> Norman, a house cat is the new Eco-Warrior for WWF (World Wildlife Foundation) Canada in this new web film created by the Toronto based agency John St. </div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <blockquote> Meet Norman. He's not your everyday house cat. Little by little he's helping to save our oceans.<br /> <br /> There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them.<br /> Learn more about him and his mission at <a href="http://www.wwf.ca/seafood" target="_blank">http://www.wwf.ca/seafood</a></blockquote> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-VklPsbSnDoWpGqsTdVXCV5J6CVYdlAL4AegS31zzneKfI8uiRvDkOLjjZrG1x-FpdoRhzWBY7MpPlnwprJMYRzu_tQq1rc-Vja0v9BsOHsqR1u17FP9eqGi_yRiDSL806GCH2uLpvWD/s1600/Norman+Eco-Warrior.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-VklPsbSnDoWpGqsTdVXCV5J6CVYdlAL4AegS31zzneKfI8uiRvDkOLjjZrG1x-FpdoRhzWBY7MpPlnwprJMYRzu_tQq1rc-Vja0v9BsOHsqR1u17FP9eqGi_yRiDSL806GCH2uLpvWD/s400/Norman+Eco-Warrior.jpg" width="400" /></a></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Credits:</div> <div style="text-align: justify;"> Ad Agency: <a href="http://www.johnst.com/" target="_blank">John St.</a> Toronto, Canada<br /> Co-Creative Director &amp; Partner: Stephen Jurisic &amp; Angus Tucker<br /> Art Director: Denver Eastman<br /> Copywriter: Jacob Greer<br /> Account Team: Melissa Tobenstein &amp; Amelia MacGregor<br /> Producer: Shawna McPeek<br /> Production Partners: Aircastle Films, Will Beauchamp &amp; Jamie Cussen<br /> Sound Company: The Dark Studio, Grant Edmonds and Gabe Knox</div> <br /> Press:<br /> <blockquote> Some Canadians might not know how<br /> important it is to choose sustainable seafood. But WWF-Canada has found<br /> someone who does: Norman the Eco-warrior cat.<br /> Norman and WWF-Canada have teamed up to promote Loblaw Companies<br /> Limited’s commitment to sustainably source 100% of seafood sold in its retail<br /> locations by the end of 2013.<br /> Why use a cat?<br /> “The idea that even the fish in cat food will be sustainable is a great way to<br /> communicate the scope of the commitment,” said Stephen Jurisic, Co-<br /> Creative Director at john st. “And who cares more about fish than a cat?”<br /> “Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime<br /> WWF partner, is making it easily available across the country,” said Hadley<br /> Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that<br /> Norman will encourage Canadian consumers to choose sustainably-sourced seafood<br /> at their local grocery store, thanks to Loblaw’s world-leading commitment.”<br /> The campaign’s centerpiece is a short online documentary that chronicles Norman’s<br /> commitment to living a more sustainable life – one that includes upcycling, energy<br /> and water conservation and in-home garbage sorting programs.<br /> The film will be promoted through social media channels and leveraging WWF’s<br /> passionate fans and followers. You can watch it on WWF-Canada’s facebook page:<br /> http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says<br /> Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.”<br /> john st. Team</blockquote> <br /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6514318553411857000/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/09/the-house-cat-norman-is-eco-warrior-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6514318553411857000'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6514318553411857000'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/09/the-house-cat-norman-is-eco-warrior-for.html' title='The House Cat "Norman" is an Eco-Warrior for WWF'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/MDGlUXmI0QY/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>