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skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/fashion+industry'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/fashion%20industry'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/fashion+industry/-/fashion+industry?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>473</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5656136644148801554</id><published>2024-11-20T05:25:00.000-08:00</published><updated>2024-11-20T05:25:00.116-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Blinkink"/><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Tekla"/><title type='text'>TEKLA Holiday Campaign x Jack Brown</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhID2vG3wEi5zbuigm310UNgSV97q9jyrTdGJhEMgY6iJZB4kq3xg0YTjl9VihecH2HJnPiUseKfqA_I9aJa9nk7QngDePZS7IiWfYh2Xmso_UZlnLCGXyatk45r9vPH2j9Y8CTIbcWDCarRtUq2FBDvgJD-auEKwlShVZylLgna4VBvVK7rkYsnjrI0e/s576/Jack_brown_tekla_1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="324" data-original-width="576" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhID2vG3wEi5zbuigm310UNgSV97q9jyrTdGJhEMgY6iJZB4kq3xg0YTjl9VihecH2HJnPiUseKfqA_I9aJa9nk7QngDePZS7IiWfYh2Xmso_UZlnLCGXyatk45r9vPH2j9Y8CTIbcWDCarRtUq2FBDvgJD-auEKwlShVZylLgna4VBvVK7rkYsnjrI0e/w640-h360/Jack_brown_tekla_1.gif" width="640" /></a></span></div><p><span style="font-size: medium;"><a href="https://www.blinkink.co.uk/" target="_blank">Blinkink</a> director Jack Brown creates a beautiful stop motion film to tell a handmade story for Tekla’s holiday campaign.<br /><br />Established in Copenhagen in 2017, <a href="https://teklafabrics.com/" target="_blank">Tekla</a> was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production.<br /><br />Jack’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and centre.</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBu5nLbk8rt5g-iIXrPaPn7whc0eafpZF3RGW_Vuup5TSCJNSMd79bgL5bAzcAbsWS9E4tbcSxikZ-4fICx6eMn7DfGlQxbUktsWZG90pOK2NRurK2xRZUOkuC-mpdZX5QCYEgeO3kx6jihaWOs73aVQRAvnCw4PthhynH6klnoZWYH49m98ssGECIosto/s499/Jack_brown_tekla_7.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="281" data-original-width="499" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBu5nLbk8rt5g-iIXrPaPn7whc0eafpZF3RGW_Vuup5TSCJNSMd79bgL5bAzcAbsWS9E4tbcSxikZ-4fICx6eMn7DfGlQxbUktsWZG90pOK2NRurK2xRZUOkuC-mpdZX5QCYEgeO3kx6jihaWOs73aVQRAvnCw4PthhynH6klnoZWYH49m98ssGECIosto/w640-h360/Jack_brown_tekla_7.gif" width="640" /></a></span></div><span style="font-size: medium;"><br />Known for crafting atmospheric, character-led 2D animation, Jack Brown has created music videos for global artists including Jorja Smith, Tom Misch, Yussef Dayes, the Weeknd and Ariana Grande. His music videos have amassed well over 300 million views and he has produced beautiful spots for the RSPCA and McDonald's.<br /><br />In classic Jack Brown fashion, the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea,the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.</span><p></p><p></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgprGvZ_wTz6CuO57prquM24Sia8_AcH_uDmPGCbELq8wfZh0boc3m877ZFJRAnQnuA8sOoXwl_-WRWqKgQC3cwBwO6BX31UgP6jLEagA-FYELxqIZdzaaKCtSW8oiPmPEf790oW9UIJJ49hvgEvFt7CtdUK9p9SkA1V-wp7kazYWAlinKULUcrv37Ags9o/s499/Jack_brown_tekla_10.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="281" data-original-width="499" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgprGvZ_wTz6CuO57prquM24Sia8_AcH_uDmPGCbELq8wfZh0boc3m877ZFJRAnQnuA8sOoXwl_-WRWqKgQC3cwBwO6BX31UgP6jLEagA-FYELxqIZdzaaKCtSW8oiPmPEf790oW9UIJJ49hvgEvFt7CtdUK9p9SkA1V-wp7kazYWAlinKULUcrv37Ags9o/w640-h360/Jack_brown_tekla_10.gif" width="640" /></a></span></div><span style="font-size: medium;"><br /><br />Here’s what Jack had to say about the process: <br /><br />"What an amazing little project this was, and for such a great brand.&nbsp; Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. &nbsp;<br /><br />Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people.&nbsp; Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world."<br /><br /><br /></span><p></p><span style="font-size: medium;"><br /><br /></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5656136644148801554/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/tekla-holiday-campaign-x-jack-brown.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5656136644148801554'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5656136644148801554'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/tekla-holiday-campaign-x-jack-brown.html' title='TEKLA Holiday Campaign x Jack Brown'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhID2vG3wEi5zbuigm310UNgSV97q9jyrTdGJhEMgY6iJZB4kq3xg0YTjl9VihecH2HJnPiUseKfqA_I9aJa9nk7QngDePZS7IiWfYh2Xmso_UZlnLCGXyatk45r9vPH2j9Y8CTIbcWDCarRtUq2FBDvgJD-auEKwlShVZylLgna4VBvVK7rkYsnjrI0e/s72-w640-h360-c/Jack_brown_tekla_1.gif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5935557013248493524</id><published>2024-07-15T05:45:00.002-07:00</published><updated>2024-08-21T06:01:47.746-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Converse"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="LES SQUEAK"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>The Beaches 'Rock the Star' in New Converse Campaign</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKWTPovAY4kFOiA56z850E1Dyvti52OZZyF9D41Vvv3V7hF7YN2prynoPQdJm_FCsdYU6CJ-CJoRu7QVdDD6lmTcQdtgyvwqZKK_3OzZggd99ATeAO6WiGQAKqQ7gEVmgE0513XK7FCOwtZvcPIWWu0fIFRHuegxTduecVPHw2oljm7GvPahCd4D7CHZmM/s1550/TheBeaches_Converse_collage.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="871" data-original-width="1550" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKWTPovAY4kFOiA56z850E1Dyvti52OZZyF9D41Vvv3V7hF7YN2prynoPQdJm_FCsdYU6CJ-CJoRu7QVdDD6lmTcQdtgyvwqZKK_3OzZggd99ATeAO6WiGQAKqQ7gEVmgE0513XK7FCOwtZvcPIWWu0fIFRHuegxTduecVPHw2oljm7GvPahCd4D7CHZmM/s600/TheBeaches_Converse_collage.jpg" width="600" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times; font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/0J0u3JVmjBs" width="730" youtube-src-id="0J0u3JVmjBs"></iframe></span></div><p></p><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Toronto and Montréal-based creative shop<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=http://lessqueak.com&amp;source=gmail&amp;ust=1720787966041000&amp;usg=AOvVaw1nNUchtcbgXF4thmwIZ4h6" href="http://lessqueak.com/" style="color: #1155cc;" target="_blank">LES SQUEAK</a><span>&nbsp;</span>has launched the “Rock the Star” campaign to generate awareness for Converse’s new Run Star Trainer with retailer <a href="https://www.littleburgundyshoes.com/brand/converse" target="_blank">Little Burgundy Shoes</a>.<br /><br />Being dubbed “the shoe of the summer,” the Converse Run Star Trainer exudes main character and rock star vibes with its selection of five bold colours. To truly showcase the shoe’s multifaceted appeal, the brands have partnered with the beloved Toronto band, <a href="https://www.thebeachesband.com/" target="_blank">The Beaches</a>, who were named Group of the Year by Billboard Canada and the Junos.<br /><br />The campaign features a four-song live performance by The Beaches at the queer-owned Toronto hotspot, Brockton Haunt. The live-recorded set includes 15-second hits off the band’s latest album Blame My Ex, with looks styled with the Run Star Trainer. In addition to the short clips, a full-length music video was also captured for the track “Everything is Boring” which includes behind-the-scenes footage. This marks the first ever live recording for the popular band. The campaign also includes limited edition merch for fan giveaways, featured in the set design, including a “Blame Chuck” t-shirt and skate deck, which is a riff of the band’s popular “Blame Brett” song.<br /><br />“As a proudly Canadian brand with a fierce Gen Z and Millennial female following, it made perfect sense, for us and Converse, to align ourselves with The Beaches who truly exude the bold confidence we try to inspire,” said Audrey Gauthier, Vice-President of Marketing and Ecommerce at Little Burgundy Shoes. “In addition to their music, their unique style also captures the versatility in styling for this shoe this summer.”<br /><br />The campaign will run across digital and social with a paid social campaign, across Instagram and YouTube, that will run throughout the month of July in Canada.<br /><br />“We started LES SQUEAK to give brands creative opportunities to actually impact culture with their work,” said Laura Serra, Co-Founder of LES SQUEAK. “The Beaches inherently celebrate individuality and wear Converse on stage so it was a true and seamless fit. Unearthing these cultural connections and wrapping them in a creative campaign that feels ripe and relevant is what we do best.”<br /><br />LES SQUEAK partnered up with Rodeo Production, in Toronto, including director Kevin Calero, editor Soji “Shakes” Oyinsan, and Studio Feather.<br /><br /><br /><b>CREDITS</b><br /><br />Campaign Title: Rock the Star<br />Clients: Converse Canada and Little Burgundy Shoes</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: verdana, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;"><br />Client: Little Burgundy Shoes<br />VP, Marketing and E-commerce: Audrey Gauthier<br />Marketing Coordinator: Vanessa Antonacci<br />Social Media and Content Coordinator: Sophie Létourneau<br /><br />Client: Converse Canada<br />Director, NA Brand Marketing: Olivier Camet<br />NA Creative Director: Stephanie Irving<br />NA Brand Designer: Christine Lopez<br />Marketing Coordinator: Cynthia Kwan<br /><br />Agency: LES SQUEAK<br />Co-Founder, Creative Director: Laura Serra<br />Art Director: Camelia Pitsilis<br />Strategist: Emma Apple Chozick<br />Media Director: Jason Wong<br />Executive Producer: Vlooper<br /><br />Talent: The Beaches<br />Band: Leandra Earl, Jordan Miller, Kylie Miller, Eliza Enman-McDaniel<br />Artist Manager: Laurie Lee Boutet<br />Assistant Manager: Alison Perdue<br />Content Creator: Meg Moore<br />Tour Manager: Richie Taylor<br />Front of House: James Quinn<br />Audio Tech: Chris Nadlal<br /><br />Production Company: Rodeo Production<br />Director: Kevin Calero<br />Director of Photography: Tristan Ng<br />Executive Producer: Travis Richel<br />Photographer: Becca Hamel<br />Producer: Julia Batista<br /><br />Offline &amp; Online Editor: Soji “Shakes” Oyinsan<br />Editor: Brett Erina<br />Colour House: Studio Feather<br />Colourist: Kevin Wu<br />Colour EP: Emily Goldberg<br />Colour Producer: Sara Windrim<br />Colour Producer: Jaclyn Morga<br /><br />1st Assistant Director: Rosa Mussa<br />Production Coordinator: Simon Mohos<br />Director's Assistant: Jacob Robert<br />Key PA: Lucas Ranalli<br />PA: Darius Jones<br />1st Assistant Camera: Marco Cheng<br />Camera Trainee: Gio Lucero<br />Gaffer: Rory Summerville<br />Key Grip: Erixon Bernardo<br />Swing: Nate Belgrave<br />Production Designer: Selina Negales<br />Set Dresser: Reana Olegario<br />Set Dresser: Emi Maruyama<br />Wardrobe Stylist: Shae Holt<br />Hair &amp; Makeup Artist: Liv Tsai<br />Hair &amp; Makeup Assistant: Myla Martin</span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5935557013248493524/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/07/the-beaches-rock-star-in-new-converse.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5935557013248493524'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5935557013248493524'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/07/the-beaches-rock-star-in-new-converse.html' title='The Beaches 'Rock the Star' in New Converse Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKWTPovAY4kFOiA56z850E1Dyvti52OZZyF9D41Vvv3V7hF7YN2prynoPQdJm_FCsdYU6CJ-CJoRu7QVdDD6lmTcQdtgyvwqZKK_3OzZggd99ATeAO6WiGQAKqQ7gEVmgE0513XK7FCOwtZvcPIWWu0fIFRHuegxTduecVPHw2oljm7GvPahCd4D7CHZmM/s72-c/TheBeaches_Converse_collage.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8173030817094899833</id><published>2024-04-01T07:24:00.000-07:00</published><updated>2024-04-01T07:24:44.399-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="GlassesUSA"/><title type='text'>Marsai Martin’s Limited Edition Eyewear Collection Just Released for 2024 Festival Season</title><content type='html'><p><span style="background-color: white; font-family: arial, sans-serif;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEictqqh_6qpPgmX46XgOxD0piXli3ttNueQv5nUF5zvJMUuKHZdCHdZjw35y0eO_O64RTKodHrQbZEnEVPfK8Z2HtAI0uwnMkEXBi1oZRWHKQx3j7nB0s5ZVY1r3lNnoI6jlWmhF7BvHsyHHmtTDH0kJPcoSiERT3J5jKEjIOhF_sFfYgmQF7A3ZZluZw4/s4480/35-002490%20Muse%20Class%20Purple%20Clear%20%20Tortoise%20Marsai%20Martin.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2987" data-original-width="4480" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEictqqh_6qpPgmX46XgOxD0piXli3ttNueQv5nUF5zvJMUuKHZdCHdZjw35y0eO_O64RTKodHrQbZEnEVPfK8Z2HtAI0uwnMkEXBi1oZRWHKQx3j7nB0s5ZVY1r3lNnoI6jlWmhF7BvHsyHHmtTDH0kJPcoSiERT3J5jKEjIOhF_sFfYgmQF7A3ZZluZw4/w640-h426/35-002490%20Muse%20Class%20Purple%20Clear%20%20Tortoise%20Marsai%20Martin.jpeg" width="640" /></a></div><p></p><p><span style="background-color: white; font-family: arial, sans-serif;"><span style="font-size: medium;">Emmy award-winning actress Marsai Martin is bringing some exciting extra flair to her fans' festival experiences this year with her stunning curated eyewear collection, as part of her third collection drop, exclusively available at GlassesUSA.com.</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="color: black; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: medium;">As we gear up for festival season 2024, where music, fashion, and culture intertwine, Marsai Martin, celebrated for her talent, style, and most importantly iconic eyewear, is making sure every festival-goer shines bright. Her eyewear collection includes both prescription eyeglasses and sunglasses, offering the perfect accessory to elevate any festival look. From adding a touch of hippie flair to providing essential protection from the sun's rays during those midday performances, this statement eyewear are must-haves for any outdoor event. The collection is also the perfect Spring fashion accessory for anyone looking to add more excitement and pizzazz to their wardrobe!&nbsp;</span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUCVP_2D6i8D_8aQXy-6C3FZ55rXEh-UNH5vFvHr2y0i2nbvQQm68Mu86NhOL_Q_wInhWztlCG9hbHRjXENSSrnSFBl2UPkqXDbskj5Dn9fSn2JXe-M2o6FUySGDAhIJz3S3lf3QuBJNCHMxvty38I5GI1Jfe6cJnNrgM4MrBqPGeUUUaj460ca9kAJgI/s4343/35-002460%20Muse%20Cherish%20Tortoise.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2896" data-original-width="4343" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUCVP_2D6i8D_8aQXy-6C3FZ55rXEh-UNH5vFvHr2y0i2nbvQQm68Mu86NhOL_Q_wInhWztlCG9hbHRjXENSSrnSFBl2UPkqXDbskj5Dn9fSn2JXe-M2o6FUySGDAhIJz3S3lf3QuBJNCHMxvty38I5GI1Jfe6cJnNrgM4MrBqPGeUUUaj460ca9kAJgI/w640-h426/35-002460%20Muse%20Cherish%20Tortoise.jpeg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="color: black; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: medium;">Whether you're basking in the sunlight at an outdoor concert or mingling with fellow festival-goers, Marsai's eyewear collection promises to be a fashion statement that completes your ensemble from dawn till dusk.</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: black; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: medium;">With festival season in full swing, Marsai Martin's eyewear collection embodies true style and sets the stage for a summer filled with endless possibilities and unforgettable moments, all viewed through the lens of chic eyewear from GlassesUSA.com.</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; padding: 15pt 0pt 0pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The collection starts at $98 and includes 37 SKUs. All prescription eyewear in the collection is available with 7 shades of fashionable transition lenses and sunglasses are available with a selection of mirrored and tinted lenses as well.&nbsp; Visit&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.glassesusa.com/marsai-martin-glasses?frame%3D2%26tab%3D0%26p%3D1&amp;source=gmail&amp;ust=1712065318606000&amp;usg=AOvVaw31vKmYXOJNhQD5lMYQASvO" href="https://www.glassesusa.com/marsai-martin-glasses?frame=2&amp;tab=0&amp;p=1" style="color: #1155cc;" target="_blank">Shop the Marsai Martin x GlassesUSA.com Collection</a>&nbsp;<span style="color: black;">to find your perfect pair today!&nbsp;</span></span></p><div><span style="font-family: arial, sans-serif;"><span style="color: black;"><br /></span></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8173030817094899833/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/04/marsai-martins-limited-edition-eyewear.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8173030817094899833'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8173030817094899833'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/04/marsai-martins-limited-edition-eyewear.html' title='Marsai Martin’s Limited Edition Eyewear Collection Just Released for 2024 Festival Season'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEictqqh_6qpPgmX46XgOxD0piXli3ttNueQv5nUF5zvJMUuKHZdCHdZjw35y0eO_O64RTKodHrQbZEnEVPfK8Z2HtAI0uwnMkEXBi1oZRWHKQx3j7nB0s5ZVY1r3lNnoI6jlWmhF7BvHsyHHmtTDH0kJPcoSiERT3J5jKEjIOhF_sFfYgmQF7A3ZZluZw4/s72-w640-h426-c/35-002490%20Muse%20Class%20Purple%20Clear%20%20Tortoise%20Marsai%20Martin.jpeg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2487764818823869997</id><published>2024-03-25T06:36:00.001-07:00</published><updated>2024-05-22T05:21:28.382-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="SKIMS"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>SKIMS Debuts First-Ever Television Commercial Starring Kim Kardashian, Produced by Wieden+Kennedy</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFQtUmj5W1S4FVB_r36t787cKzaexQPxroMX0btM5wGVSRQKd8Q6wGp_-kAad60wmRaY96OqTgASCUagoqQiQiz92-1fkZyNRD8Fkav9ZrfbA4J7hKcqqB8EFT-LSTh4HJGXk8pxJ9QrSovhVJfrBboQ-M0l6j3lfqTWDMptHrV-5m-739d1rddv-UzBM/s1066/Skims%20Kardashian.png" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="611" data-original-width="1066" height="367" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFQtUmj5W1S4FVB_r36t787cKzaexQPxroMX0btM5wGVSRQKd8Q6wGp_-kAad60wmRaY96OqTgASCUagoqQiQiz92-1fkZyNRD8Fkav9ZrfbA4J7hKcqqB8EFT-LSTh4HJGXk8pxJ9QrSovhVJfrBboQ-M0l6j3lfqTWDMptHrV-5m-739d1rddv-UzBM/w640-h367/Skims%20Kardashian.png" width="640" /><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/_ORVNlf8HEk" width="730" youtube-src-id="_ORVNlf8HEk"></iframe></a></div><p></p><p><span face="Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;" style="-webkit-text-stroke-width: 0px; background-color: white; color: #0d0d0d; display: inline; float: none; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;"><a href="https://skims.com/" target="_blank">SKIMS</a>, the revolutionary shapewear brand founded by entrepreneur and media personality Kim Kardashian, has unveiled its inaugural television commercial, marking a significant milestone in the brand's journey towards global recognition. Created in collaboration with renowned advertising agency Wieden+Kennedy, the commercial promises to captivate audiences with its innovative approach and empowering message.</span></p><p><span face="Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;" style="-webkit-text-stroke-width: 0px; background-color: white; color: #0d0d0d; display: inline; float: none; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;">Designed to adapt seamlessly to every body type, the campaign tries to visualize how 'Klones' have been meticulously tested for comfort and durability. Kim Kardashian herself puts them to the test, and with her stamp of approval, you can trust that Klones are truly SKIMS-approved.&nbsp;</span></p><p><span face="Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;" style="-webkit-text-stroke-width: 0px; background-color: white; color: #0d0d0d; display: inline; float: none; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;">Combining cutting-edge technology with Kim's discerning eye for quality, the message is clearly that Klones are set to revolutionize the shapewear industry, offering inclusivity and confidence to all.</span></p><p><span face="Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;" style="-webkit-text-stroke-width: 0px; background-color: white; color: #0d0d0d; display: inline; float: none; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;"><br /><br /><br /><br /><br /><br />&nbsp;</span></p><p><span face="Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;" style="-webkit-text-stroke-width: 0px; background-color: white; color: #0d0d0d; display: inline; float: none; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;">&nbsp;</span></p><p><span face="Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;" style="-webkit-text-stroke-width: 0px; background-color: white; color: #0d0d0d; display: inline; float: none; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;">&nbsp;</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2487764818823869997/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/03/skims-debuts-first-ever-television.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2487764818823869997'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2487764818823869997'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/03/skims-debuts-first-ever-television.html' title='SKIMS Debuts First-Ever Television Commercial Starring Kim Kardashian, Produced by Wieden+Kennedy'/><author><name>Staff Writer</name><uri>http://www.blogger.com/profile/16915817594786363920</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFQtUmj5W1S4FVB_r36t787cKzaexQPxroMX0btM5wGVSRQKd8Q6wGp_-kAad60wmRaY96OqTgASCUagoqQiQiz92-1fkZyNRD8Fkav9ZrfbA4J7hKcqqB8EFT-LSTh4HJGXk8pxJ9QrSovhVJfrBboQ-M0l6j3lfqTWDMptHrV-5m-739d1rddv-UzBM/s72-w640-h367-c/Skims%20Kardashian.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2833964540399483303</id><published>2024-03-08T06:10:00.006-08:00</published><updated>2024-03-25T05:26:21.676-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="article"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><title type='text'>Dwyane Wade x Versace Debut New Eyewear Campaign</title><content type='html'><div class="separator" style="clear: both;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR8GCHYEeihIlPS1uZmzlU0UN3pqcQ8k3RRDtPhdqNvT_-Qr5hK5YBNsY_9AvgN4U5rTqnpgDXpFZm9Vt90C-mfshEYGTGzz_fxbB74oGQ-F0PYDOsx0AqYQZ2VM8bKg0Bz5U5uQmCCE9dMA-S4BDx-jolwx1WvaQhDGkXniCPdmp4VEZSMCvsdfmVI2k/s1307/DWade%20Versace%20Collage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR8GCHYEeihIlPS1uZmzlU0UN3pqcQ8k3RRDtPhdqNvT_-Qr5hK5YBNsY_9AvgN4U5rTqnpgDXpFZm9Vt90C-mfshEYGTGzz_fxbB74oGQ-F0PYDOsx0AqYQZ2VM8bKg0Bz5U5uQmCCE9dMA-S4BDx-jolwx1WvaQhDGkXniCPdmp4VEZSMCvsdfmVI2k/w640-h426/DWade%20Versace%20Collage.jpg" width="640" /></a></div></div><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/C3LLeZgAWzm/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background: rgb(255, 255, 255); border-radius: 3px; 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font-family: Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0px;"></div> <div style="align-items: center; display: flex; flex-direction: row; margin-bottom: 14px;"><div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; transform: translateX(0px) translateY(7px); width: 12.5px;"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12.5px; margin-left: 2px; margin-right: 14px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; transform: translateX(9px) translateY(-18px); width: 12.5px;"></div></div><div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="border-bottom: 2px solid transparent; border-left: 6px solid rgb(244, 244, 244); border-top: 2px solid transparent; height: 0px; transform: translateX(16px) translateY(-4px) rotate(30deg); width: 0px;"></div></div><div style="margin-left: auto;"> <div style="border-right: 8px solid transparent; border-top: 8px solid rgb(244, 244, 244); transform: translateY(16px); width: 0px;"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; transform: translateY(-4px); width: 16px;"></div> <div style="border-left: 8px solid transparent; border-top: 8px solid rgb(244, 244, 244); height: 0px; transform: translateY(-4px) translateX(8px); width: 0px;"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style="color: #c9c8cd; font-family: Arial, sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0px; margin-top: 8px; overflow: hidden; padding: 8px 0px 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/p/C3LLeZgAWzm/?utm_source=ig_embed&amp;utm_campaign=loading" style="color: #c9c8cd; font-family: Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank">A post shared by dwyanewade (@dwyanewade)</a></p></div></blockquote> <script async="" src="//www.instagram.com/embed.js"></script> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-outline-level: 1; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm;"><span face="&quot;Segoe UI&quot;,sans-serif" lang="EN-PH" style="color: black; font-size: 12pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Credit: </span><span lang="EN-PH"><a href="https://www.instagram.com/p/C3LLeZgAWzm/" target="_blank"><span face="&quot;Segoe UI&quot;,sans-serif" style="border: 1pt solid rgb(226, 232, 240); color: #0066cc; font-size: 12pt; mso-border-alt: solid #E2E8F0 .25pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none; padding: 0cm;">@dwyanewade</span></a></span><span face="&quot;Segoe UI&quot;,sans-serif" lang="EN-PH" style="color: black; font-size: 12pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;"> on Instagram <br /></span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Basketball icon Dwyane Wade recently unveiled the latest in his fashion collaboration with luxury brand Versace. Almost a year after the announcement of Wade's debut as the face of Versace men's <a href="https://www.hollywoodreporter.com/lifestyle/lifestyle-news/dwyane-wade-versace-mens-eyewear-campaign-1235807639/" target="_blank">eyewear</a></span><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">, the new campaign is a testament to the two entities' ongoing partnership. The Hall of Fame champion wears sunglasses and glasses from Versace's latest men's line for the campaign. The new eyewear models boast thick, bold frames, including a monochrome pair of shades that Wade wears with a simple black turtleneck and a more playful, clear-lensed pair of glasses with black and blue patterns as frames.</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">The campaign also welcomes Versace Profiles, a new project from the luxury fashion house designed to provide a more personal look at the campaign's stars. For his part, Wade built a personal profile by choosing "items precious to him and to share the stories behind them." These items included his first NBA championship ring, a camera, and a photo of his daughter, Kaavia. <br /></span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">The Versace collaboration is only one of many of Wade's post-NBA career pursuits. In January, the NBA announced that Wade's team, the Miami Heat, would honor the Hall of Fame inductee with a bronze <a href="https://www.nba.com/news/miami-heat-dwyane-wade-statue" target="_blank">statue</a> </span><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">in front of the Kaseya Center. According to Heat President Pat Riley, Wade's departure from the team in February 2020 solidified him as the face of the franchise "forever." The statue has been commissioned to be created by famous sculptors Omri Amrany and Oscar León, who had previously worked on statues of Shaquille O'Neal, Dirk Nowitzi, and Kareem Abdul-Jabbar.</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">&nbsp;</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-outline-level: 2; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span style="font-family: arial; font-size: medium;"><b><span face="&quot;Segoe UI&quot;,sans-serif" lang="EN-PH" style="color: black; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Sunglasses and sports<span style="color: #202124;"> - an enduing relationship</span></span></b><b><span face="&quot;Segoe UI&quot;,sans-serif" lang="EN-PH" style="border: 1pt solid rgb(226, 232, 240); color: #202124; mso-border-alt: solid #E2E8F0 .25pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none; padding: 0cm;"><br /></span></b></span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Of course, Wade is only one of many basketball stars and athletes looking to explore the worlds of fashion and sunglasses. Over the years, sunglasses have become more than a fashion accessory, boasting performance-boosting features and meeting the need for sun protection.</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Last year, eyewear brand Oakley released its <a href="https://www.ldnfashion.com/news/oakley-goes-beyond-the-known-in-its-latest-lifestyle-campaign/" target="_blank">campaign</a></span><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;"> featuring athletes like FIFA superstar Kylian Mbappé, basketball player Damian Lillard, and Spanish footballer Alexia Putellas. The eyewear label showcased its new frames with the slogan "More Than Meets The Eye," featuring the bold designs of the Oakley BXTR, which comes in a shield design inspired by the brand's original Razor Blade sunglasses. The campaign also highlighted the Oakley HSTN, which serves as a modernized take on the original sunglasses Oakley introduced in 2021.</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Another reason sunglasses may have become popular among athletes and sports superstars is their blend of style and function. As mentioned above, sunglasses serve the crucial purpose of protecting our eyes from the sun and its harmful UV rays. Some more specialized glasses also have advanced lenses to reduce glare and light reflections. However, for athletes looking to broaden their horizons and dip their toes into fashion, sunglasses serve as a great middle ground that appeals to both sports fans and fashionistas.</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Today, you can easily get <a href="https://www.eyebuydirect.ca/sunglasses" target="_blank">sunglasses</a> </span><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">from various brands in physical and online stores. These come in different frame shapes, materials, and colors, as well as options to add functional lens coatings like mirrored or polarized for added protection. You can also get prescription sunglasses by adding your prescription to any pair for your custom shades. If Dwyane Wade's Versace eyewear models may feel like too much, you can still emulate the stylish looks by going for the Deja Vu, which comes in fashionable blue and floral frames similar to Wade's pair from Versace.</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">Meanwhile, another development between the sunglasses market and sportswear is FILA's recent unveiling of its <a href="https://www.adstasher.com/2023/05/fila-x-revel-tune-smart-audio-glasses.html" target="_blank">smart glasses</a> — the FILA x Revel Tune, which offers a flawless combination of comfort and sound. Known worldwide as an athleisure brand, the smart glasses boast Bluetooth connectivity and a decent battery life of over eight hours of talk time or music listening. The smart glasses also have open-ear audio technology so athletes can still listen to their surroundings.</span></p><p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-border-alt: solid #E2E8F0 .25pt; mso-padding-alt: 0cm 0cm 0cm 0cm; padding: 0cm; text-align: left;"><span lang="EN-PH" style="color: black; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-PH; mso-font-kerning: 0pt; mso-ligatures: none;">&nbsp;</span></p> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2833964540399483303/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/03/dwyane-wade-x-versace-debut-new-eyewear.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2833964540399483303'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2833964540399483303'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/03/dwyane-wade-x-versace-debut-new-eyewear.html' title='Dwyane Wade x Versace Debut New Eyewear Campaign'/><author><name>Staff Writer</name><uri>http://www.blogger.com/profile/16915817594786363920</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR8GCHYEeihIlPS1uZmzlU0UN3pqcQ8k3RRDtPhdqNvT_-Qr5hK5YBNsY_9AvgN4U5rTqnpgDXpFZm9Vt90C-mfshEYGTGzz_fxbB74oGQ-F0PYDOsx0AqYQZ2VM8bKg0Bz5U5uQmCCE9dMA-S4BDx-jolwx1WvaQhDGkXniCPdmp4VEZSMCvsdfmVI2k/s72-w640-h426-c/DWade%20Versace%20Collage.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3398684423857122798</id><published>2024-01-07T07:16:00.003-08:00</published><updated>2024-02-23T12:41:36.089-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Articles & Press Releases"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Laneige"/><title type='text'>Laneige Expands Partnership with Actress Sydney Sweeney as Global Ambassador</title><content type='html'><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzVcs6ajevwxmK3z6HPsqmMqIcQuyDti_dggXewyoeh257NEoKWOQt5dkqYG7HPwe-bkgPDllwA06kfzC7WktGapNfrUZer8-fFif5HLEzSGz3z6mUWpiou5DH5pU0lYA-JAVO5sH3zuaAJMOhDUvj4cCF5B2Or72P8nRTU0X2BfuX4Jem55Txjozycwc/s1307/Lanege.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzVcs6ajevwxmK3z6HPsqmMqIcQuyDti_dggXewyoeh257NEoKWOQt5dkqYG7HPwe-bkgPDllwA06kfzC7WktGapNfrUZer8-fFif5HLEzSGz3z6mUWpiou5DH5pU0lYA-JAVO5sH3zuaAJMOhDUvj4cCF5B2Or72P8nRTU0X2BfuX4Jem55Txjozycwc/w640-h426/Lanege.jpg" width="640" /></a></div><p></p><p><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Celebrated actress and two time Emmy Award nominee Sydney&nbsp;Sweeney has joined <a href="https://www.laneige.com" target="_blank">Laneige</a> as their first-ever global brand ambassador.&nbsp;</span></p><p><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sweeney, who has been signed to Laneige US as their brand ambassador for the past 18 months and risen to super-stardom with remarkable leads in projects including</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><i style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Euphoria</i><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">,</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><i style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">White Lotus</i><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">, and&nbsp;more recently</span><i style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;Anyone But You</i><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">, will star in a series of new skincare campaigns for the internationally acclaimed K-beauty brand. Their global partnership is now extended to cover around 40 countries all over the world.</span></p><p><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">The impact that Sweeney's partnership had on Laneige US during their partnership? "A great example of the magnitude of our partnership with</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sydney</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">would be our social follower growth. Since the first announcement of</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sydney</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">as our US ambassador in spring 2022, we experienced an immediate 227% surge in Tiktok followers and 53% growth in Instagram followers. One behind the scenes video of</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sydney</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">on a Laneige production set went viral three times over, accumulating 72 million views across TikTok, Instagram and Youtube. That's the type of influence and reach</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sydney</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">has," says Julien Bouzitat, Brand General Manager for Laneige US.</span></p><p><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">"Over the past few years, we have seen</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sydney</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">transform into a global superstar at the forefront of the cultural zeitgeist. Since the beginning of our partnership,</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sydney</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">and Laneige experienced a similar global acceleration as she cemented her status as one of the most promising actresses in</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Hollywood</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">, while Laneige continued to break records for its viral Lip Sleeping Mask and barrier-boosting skincare, sweeping every award imaginable from</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><i style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Allure's Best of Beauty</i><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">to</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><i style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Amazon's Customer Obsession Award</i><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">. We were also crowned the</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><i style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">#1 Lip Treatment Brand In The US</i><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">* which is an astounding achievement for the brand. It's been an incredibly rewarding trajectory for both parties and we are looking forward to reaching an even broader audience worldwide with</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span class="xn-location" style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Sydney</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">as our new global brand ambassador."</span></p><p><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Both Sweeney and Laneige have an exciting year ahead with the release of her much-anticipated projects such as Marvel Studio's</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><i style="box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Madame Web,</i><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">&nbsp;</span><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">and Laneige launching brand new innovations in the sleep care and lip treatment categories through spring and summer, accompanied by a global campaign creative starring Sweeney. Expect to see Sweeney across the globe through a full funnel media activation launching from out-of-home advertisements, paid and organic social media content and personal appearances.</span></p><p><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">Through the expanded partnership to all major markets, Laneige is looking to continue gaining more global mass awareness on their barrier-boosting skincare portfolio including Lip Sleeping Mask, Lip Glowy Balm, Water Bank Cream Moisturizer, Cream Skin Toner &amp; Moisturizer, Water Sleeping Mask, as well as the brand's exciting new innovations in 2024.</span></p><p><span style="background-color: white; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 16px;">"I couldn't be more excited to announce my extended partnership with Laneige as their first-ever global ambassador," says Sweeney. "It all started very organically after finding the absolute best skincare routine with Laneige products after years of trial and error.&nbsp; After creating so many fun memories on multiple campaigns together, I'm looking forward to our continued collaboration. There are some phenomenal innovations on the way for this spring that will make Laneige's expertise in sleep care shine through, and I'm thrilled to share this next generation of overnight masks with the rest of the world!"</span></p><div style="background-color: white; box-sizing: border-box; color: #373737; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: 14px;"><div class="divOverflow" style="box-sizing: border-box; margin-bottom: 35px;"><div class="table-responsive" style="box-sizing: border-box; margin-bottom: 0px; min-height: 0.01%; overflow-x: auto;"><table border="0" cellpadding="1" cellspacing="0" class="prnbcc" style="background-color: transparent; border-collapse: collapse; border-spacing: 0px;" width=""><tbody style="box-sizing: border-box;"><tr style="box-sizing: border-box;"><td class="prnpr2 prnpl2 prnvab prnsbtb0 prnrbrb0 prnsbbb0 prnsblb0" colspan="1" height="" rowspan="1" style="border-color: black; border-style: initial; border-width: 0pt; box-sizing: border-box; padding: 0px 0.17em; vertical-align: bottom;" width=""><p class="prnml4 dnr" style="box-sizing: border-box; font-size: 14px; line-height: 1.5; margin-bottom: 0px; margin-left: 0.33em !important; margin-right: 0em; margin-top: 0em;"><span class="prnews_span" style="box-sizing: border-box; font-family: Arial; font-size: 8pt;">*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Skincare Brand Dollar Sales, 12 months ending December 2022</span></p></td></tr></tbody></table></div></div></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3398684423857122798/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/01/laneige-expands-partnership-with.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3398684423857122798'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3398684423857122798'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/01/laneige-expands-partnership-with.html' title='Laneige Expands Partnership with Actress Sydney Sweeney as Global Ambassador'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzVcs6ajevwxmK3z6HPsqmMqIcQuyDti_dggXewyoeh257NEoKWOQt5dkqYG7HPwe-bkgPDllwA06kfzC7WktGapNfrUZer8-fFif5HLEzSGz3z6mUWpiou5DH5pU0lYA-JAVO5sH3zuaAJMOhDUvj4cCF5B2Or72P8nRTU0X2BfuX4Jem55Txjozycwc/s72-w640-h426-c/Lanege.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5253538561427660227</id><published>2023-12-18T06:22:00.002-08:00</published><updated>2024-02-23T12:41:36.091-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Articles & Press Releases"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="Givenchy Beauty"/><title type='text'> Givenchy Beauty Redefines the Gentleman: Welcome To the Gentleman Society</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzxgOaeDMCwNQmGJm1zRjXwkzp7sMbODU4E0RfBZ9_VXdYdK06vP087UwrdgTwHGYhMPsv1dyD4SKAhB2zJzIk9SWqnUMIOPu0J972HzeGYzVeX2SJRXvj9OHIqYjSLjM9l7_p3LjTlKggjuoAXyllg84cDi_mI2etKQa4pLHhJEgW2jebIstvbvra15w/s2216/giv.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1246" data-original-width="2216" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzxgOaeDMCwNQmGJm1zRjXwkzp7sMbODU4E0RfBZ9_VXdYdK06vP087UwrdgTwHGYhMPsv1dyD4SKAhB2zJzIk9SWqnUMIOPu0J972HzeGYzVeX2SJRXvj9OHIqYjSLjM9l7_p3LjTlKggjuoAXyllg84cDi_mI2etKQa4pLHhJEgW2jebIstvbvra15w/w640-h360/giv.jpeg" width="640" /></a></div> <iframe class="BLOG_video_class" allowfullscreen="" youtube-src-id="u6Cu5v5qrSI" width="730" height="411" src="https://www.youtube.com/embed/u6Cu5v5qrSI"></iframe> <p><span style="font-size: medium;">The era of the traditional gentleman is evolving. <a href="https://www.givenchybeauty.com/us" target="_blank">Givenchy Beauty</a> proudly introduces The Gentleman Society, a groundbreaking brand platform that transcends norms, shaping a new narrative for today's modern gentleman.</span></p><p><span style="font-size: medium;">This ambitious global territory is set to redefine the essence, behavior, and values of the contemporary gentleman. Givenchy Beauty, long synonymous with elegance and sophistication, presents The Gentleman Society with a multifaceted approach that encompasses fragrance and beauty visuals, print materials shot by Exhibition Collectif, and more, positioning Givenchy Beauty as a prominent player in the cultural sphere.</span></p><p><span style="font-size: medium;">At its core, The Gentleman Society offers an immersive and innovative platform for exchange and creation. A distinctive universe is brought to life, featuring powerful codes and a unique territory. This venture is a society, deeply engaging Gen Z while promoting the exploration of new values and experiences.</span></p><p><span style="font-size: medium;">A central element of The Gentleman Society is the <a href="https://open.spotify.com/show/61EUIQ0ASjqoPWJ6OkrLaS" target="_blank">"Givenchy Conversations" podcast series</a>. Collaborating with international talents, these podcasts explore their passion and perspectives on the evolving concept of a gentleman. With journalist Pierre M'Pelé - also known as Pam Boy - invites artists and creators to open up about their passions, inspirations, and their vision of masculinity. A means to promote the release of the new Gentleman Society men's fragrance, but also to captivate the new generations of consumers who are fond of podcasts. The episodes give a voice to English artist Benjamin Clementine, perfumers Maïa Lernout and Karine Dubreuil, French dancer Jikamanu, American producer Mad Keys, and US skateboarder Evon Martinez.</span></p><p><span style="font-size: medium;">These talents have also been photographed and the subject of video capsules on Givenchy Beauty's social media channels. The campaign, including portraits, video capsules, and podcasts, resonated globally, particularly on TikTok with the hashtag #gentlemansociety.&nbsp;</span></p><p><span style="font-size: medium;">Additionally, The Gentleman Society extended its reach to the metaverse through an updated Roblox experience created by Exhibition Collectif. Following the initial launch and a Christmas update, this one featured a whole new universe from April to October 2023 dedicated to Gentleman Society, including a skatepark and limited accessories. The white 4G skateboard has been won by more than 750,000 players.</span></p><p><span style="font-size: medium;">The profound vision of The Gentleman Society has been acknowledged and celebrated by prominent voices in the media, including Vanity Fair, J’ai un Pote dans la Com, Journal du Luxe, SW TV, and many others.</span></p><p><span style="font-size: medium;">The Gentleman Society is not just a campaign; it's a movement. It invites you to be part of an evolution where the past meets the future, and the traditional gentleman is reborn with a fresh perspective. Rediscover the essence of gentlemanliness in the contemporary world with Givenchy Beauty.</span></p><p><span style="font-size: medium;">Join us in the Gentleman Society – not a place, a state of mind.</span></p><p><br /></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5253538561427660227/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/12/givenchy-beauty-redefines-gentleman.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5253538561427660227'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5253538561427660227'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/12/givenchy-beauty-redefines-gentleman.html' title=' Givenchy Beauty Redefines the Gentleman: Welcome To the Gentleman Society'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzxgOaeDMCwNQmGJm1zRjXwkzp7sMbODU4E0RfBZ9_VXdYdK06vP087UwrdgTwHGYhMPsv1dyD4SKAhB2zJzIk9SWqnUMIOPu0J972HzeGYzVeX2SJRXvj9OHIqYjSLjM9l7_p3LjTlKggjuoAXyllg84cDi_mI2etKQa4pLHhJEgW2jebIstvbvra15w/s72-w640-h360-c/giv.jpeg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4950289396762331052</id><published>2023-12-10T06:01:00.000-08:00</published><updated>2024-02-23T12:40:10.831-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="O Boticário"/><title type='text'>O Boticário's Christmas Film Celebrates Real Connections</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfApjJkkbHtWIw_XdTK07aeipSmlCsBacgFPcX_kkdVBjGn55S0ha8Wzg1_j6Ms-wGtWVUSz4PArIgha5mZRLdDujrS2crUkbCm5AUORg_qd1WIiEnrWq3vM0gzXt_x-x7cv0RS2VHLxlq9FXuITPYCfabiqWLH1W9bGbv8uJbiYcgBLWlzQYpMuTVpIM/s1920/BotiNatal_frame1.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfApjJkkbHtWIw_XdTK07aeipSmlCsBacgFPcX_kkdVBjGn55S0ha8Wzg1_j6Ms-wGtWVUSz4PArIgha5mZRLdDujrS2crUkbCm5AUORg_qd1WIiEnrWq3vM0gzXt_x-x7cv0RS2VHLxlq9FXuITPYCfabiqWLH1W9bGbv8uJbiYcgBLWlzQYpMuTVpIM/s600/BotiNatal_frame1.jpg" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/MMyPgB0ifo0" width="730" youtube-src-id="MMyPgB0ifo0"></iframe></div><p></p><p><span style="font-size: medium;"><span face="Tahoma, sans-serif" style="background-color: white; color: #222222; text-align: justify;">In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines –&nbsp;has a direct impact on the way people connect to one another, and their social and emotional skills. In a recent talk at South by Southwest (SXSW), therapist and NYU professor Esther Perel explored the issue, and the way in which new technologies are affecting our mental health.</span><span face="Tahoma, sans-serif" style="background-color: white; color: #222222; text-align: justify;">&nbsp;</span><b style="background-color: white; color: #222222; font-family: Tahoma, sans-serif; text-align: justify;"><a href="https://www.boticario.com.br/" target="_blank">O Boticário</a></b><span face="Tahoma, sans-serif" style="background-color: white; color: #222222; text-align: justify;">, one of the most beloved cosmetics brand in Brazil and one of the nation’s largest franchises, understands the importance of relationships, connections, and love –&nbsp;all of which inspired their Christmas campaign, “Make Your Love Present,” to show that no present is better than being present with your loved ones, here and now. The message is designed to spark a conversation about active presence and its effect on the way we connect to one another.</span></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span class="m_-4548075557545127280normaltextrun"><span face="Tahoma, sans-serif" lang="EN-US" style="font-size: medium;">Created by&nbsp;<b><a href="https://www.almapbbdo.com.br/en" target="_blank">AlmapBBDO</a></b>, the film takes a metaphorical approach to depicting presence and absence in interpersonal relationships, exploring the ways in which the stimuli around us affect our perception and distance us from our loved ones, from friendships to romantic relationships, family, and even at work. Throughout the video, to the tune of “I’ll Be There” by the Jackson 5, the characters are transformed and come to be fully, truly present during their everyday lives.</span></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span class="m_-4548075557545127280normaltextrun"><span face="Tahoma, sans-serif" lang="EN-US" style="font-size: medium;"><u></u>&nbsp;<u></u></span></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span class="m_-4548075557545127280normaltextrun"><span face="Tahoma, sans-serif" lang="EN-US" style="font-size: medium;">As AlmapBBDO’s executive creative directors Rafael Gil and Rodrigo Almeida see it, “absent presence” has increasingly affected the way people relate to one another. “We’re physically close, but emotionally distant. And there’s no better time of year to talk about the issue than Christmas, which is when everyone wants to be close – but actually close –&nbsp;to their loved ones.”&nbsp;<u></u><u></u></span></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span class="m_-4548075557545127280normaltextrun"><span face="Tahoma, sans-serif" lang="EN-US" style="font-size: medium;"><u></u>&nbsp;<u></u></span></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-size: medium;"><span class="m_-4548075557545127280normaltextrun"><span face="Tahoma, sans-serif" lang="EN-US">The official launch involved a promotional strategy designed to generate deeper, more strongly rooted connections with the audience. By broadening and following through on the topic, with a 360° communications strategy, O Boticário was able to create activations on its social media profiles that encouraged the public to reflect about the issue.&nbsp;</span></span><span class="m_-4548075557545127280eop"><u></u><u></u></span></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span class="m_-4548075557545127280normaltextrun" style="font-size: medium;"><u></u>&nbsp;<u></u></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span class="m_-4548075557545127280normaltextrun"><span face="Tahoma, sans-serif" lang="EN-US" style="font-size: medium;">According to Boticário communications director Bruna Buás, a sense of absence, even when people are physically present, is one of the greatest tensions in today’s society. And in that context, Christmas has the power to make us tackle the issue head-on and bring about transformations. “Some people say they wait all year to see our Christmas campaign,” says Buás. “We understand the responsibility that comes with representing one of the biggest retailers in the country. To do justice to every Christmas tree across Brazil with a gift from O Boticário for a special someone, we always try to strike an emotional nerve, to create identification and spark conversations on the biggest day of the year. We know we’re not only here to spread awareness, but also to start conversations and change behaviors. That’s why we chose to propose that the best present you can give this Christmas is to be present, in the moment, with your heart and mind, no distractions, with your undivided attention, making great memories.”<u></u><u></u></span></span></p><div><span style="font-size: medium;"><br /></span></div><span style="font-size: medium;"><br /></span><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span class="m_-4548075557545127280normaltextrun" style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">O Boticário Christmas Pre-Premiere</span></b></span></p><p class="m_-4548075557545127280paragraph" style="background-color: white; color: #222222; font-family: &quot;Times New Roman&quot;, serif; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US"><span class="m_-4548075557545127280normaltextrun">The 360<sup>0&nbsp;</sup>campaign, created and executed by AlmapBBDO and LIVE, the agency’s live marketing division, kicked off with an unprecedented launch event. In a moving moment for the event’s guests, the sky above São Paulo in front of the obelisk in Ibirapuera Park was taken over by 350 drones, forming key messages from the initiative in a QR Code – the first, redirecting to the campaign film. The night was made even more memorable by a choir, which performed “Por Enquanto” by Cássia Eller, “Tempo Perdido” by Legião Urbana, and, of course, the campaign’s theme song, “I’ll Be There.”<u></u><u></u></span></span></span></p><div><span face="Tahoma, sans-serif" lang="EN-US" style="font-size: 10pt;"><span class="m_-4548075557545127280normaltextrun"><br /></span></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4950289396762331052/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/12/o-boticarios-christmas-film-celebrates.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4950289396762331052'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4950289396762331052'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/12/o-boticarios-christmas-film-celebrates.html' title='O Boticário's Christmas Film Celebrates Real Connections'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfApjJkkbHtWIw_XdTK07aeipSmlCsBacgFPcX_kkdVBjGn55S0ha8Wzg1_j6Ms-wGtWVUSz4PArIgha5mZRLdDujrS2crUkbCm5AUORg_qd1WIiEnrWq3vM0gzXt_x-x7cv0RS2VHLxlq9FXuITPYCfabiqWLH1W9bGbv8uJbiYcgBLWlzQYpMuTVpIM/s72-c/BotiNatal_frame1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7214478607746078655</id><published>2023-11-30T05:58:00.004-08:00</published><updated>2024-02-23T12:40:10.837-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Frankie Bridge"/><title type='text'>Frankie Bridge Revives the Impulse Brand with Scent-sational 90s Fashion Moments</title><content type='html'><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdNprVBqCMWHfL6ZhkR6K5HOU42c8Jw5cmbP4o1S8Q_DXyJeS7ScAraDBZTs_4gNGUlAADbuRyYGjAu4MnmiY1xhfps6oH76mEpPFFkYpnJMd4T7o1tJlqGU6bg1lu6VUx0ZLq8KY-uiCzgQUWrIosY4PC982bk8BW6dedoo_NJcMu1u5RVuhhUYIDFM4U/s1550/90s%20girls.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdNprVBqCMWHfL6ZhkR6K5HOU42c8Jw5cmbP4o1S8Q_DXyJeS7ScAraDBZTs_4gNGUlAADbuRyYGjAu4MnmiY1xhfps6oH76mEpPFFkYpnJMd4T7o1tJlqGU6bg1lu6VUx0ZLq8KY-uiCzgQUWrIosY4PC982bk8BW6dedoo_NJcMu1u5RVuhhUYIDFM4U/w640-h360/90s%20girls.jpg" width="640" /></a></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/zxrmDJb2vMg" width="730" youtube-src-id="zxrmDJb2vMg"></iframe></span></div><span style="font-size: medium;"><br /></span><p></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">TV presenter and former pop star <a href="https://www.tiktok.com/@frankiebridge?lang=en" target="_blank">Frankie Bridge</a> has transported us back in time with a series of stunning recreations inspired by some of the most memorable 90s fashion moments.</span></span><span><span style="color: black;"> </span></span><span><span style="color: black;">&nbsp;</span></span><span></span><span><span>&nbsp;</span></span><span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span style="color: black;">The new campaign sees The Saturday’s sensation breathe new life into Geri Halliwell's unforgettable Union Jack dress, Mariah Carey's timeless "All I Want For Christmas Is You" Santa catsuit outfit, Liz Hurley’s daring safety pin dress and Cher Horowitz's classic tartan suit from the beloved 1995 film, Clueless.</span></span><span><span style="color: black;"> </span></span><span><span style="color: black;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span style="color: black;">Frankie Bridge embarked on the creative challenge to commemorate the return of two legendary 90s fragrances: Impulse O2 and Air.</span></span><span><span style="color: black;"> </span></span><span><span style="color: black;">&nbsp;</span></span><span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span>These nostalgic recreations, <span style="color: black;">meticulously </span>crafted by a team of expert stylists and wigmakers come on the heels of a new study of 2,000 Brits, conducted by Impulse. It reveals that 43% of the nation feel nostalgia for the 90s, and two-thirds (67%) of those born after the decade wish they were able to have experienced it.&nbsp;</span></span><span><span>&nbsp;</span></span><span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span style="color: black;">A third of those surveyed (32%) consider the 90s the single most iconic decade when it comes to popular culture, fashion and beauty.&nbsp;</span></span><span><span style="color: black;">&nbsp;</span></span><span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span>The new research also reveals the most iconic celebrity and pop culture looks of the 90s, which inspired the four looks recreated by Frankie, as well as David Beckham’s headline grabbing sarong, ‘The Rachel’ hair do that had women running to the salon. and Madonna’s famous cone bra.&nbsp;</span></span><span><span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><b><span style="color: black;">The top 15 most iconic looks of the 90s as voted for by Brits are revealed as:</span></b></span><span><span style="color: black;">&nbsp;</span></span></span></span></p><ol style="text-align: left;"><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Geri Halliwell’s Union Jack dress at the 1997 Brit Awards (37%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Princess Diana’s ‘revenge’ dress in 1994 (35%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">‘The Rachel’ hair do from Friends in 1995 (30%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Britney Spears’ Hit Me Baby schoolgirl outfit in 1999 (28%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Madonna in the cone bra at the 1990 Blonde Ambition tour (27%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Liz Hurley’s safety pin dress at the 1994 Four Weddings and a Funeral premier (22%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Mariah Carey’s All I Want For Christmas Is You Santa dress in 1994 (14%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Will Smith’s colourful clothes as the Fresh Prince of Bel Air in 1990 (13%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Julia Roberts in the Pretty Woman cut-out dress in 1990 (1990)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">MC Hammer’s pants in the 1990’s U Can’t Touch This music video (12%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">David Beckham’s sarong in 1998 (11%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Cher Horowitz plaid suit in 1995’s Clueless (9%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">The Backstreet Boys’ all white outfits in the 1999 ‘I Want It That Way’ music video (9%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">David &amp; Victoria Beckham in their matching purple suits at their 1999 wedding (7%)</span></span></span></span></li><li style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">Carrie Bradshaw in the Sex and the City pink tutu in 1998 (6%)</span></span><span><span style="color: black;">&nbsp;</span></span><span></span></span></span></li></ol><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">The Saturday’s &amp; S Club Juniors singer, Frankie Bridge, said: “Before I joined a pop group, I used to love dressing up and performing as my favourite icons for my friends and family. I’ve loved recreating some of my favourite pop culture memories. Impulse was always in my bag growing up and it instantly transports me back in time to the 90s.”</span></span><span><span style="color: black;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">According to the research, body sprays (33%), shimmer eyeshadow (21%) and crimped hair (22%) topped the list of the hair and beauty trends the nation is embracing in 202</span></span><span><span style="color: black;">3.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span><span style="color: #222222;">And a staggering 21% of those who have tried a 90s trend have even experimented with one of the decade’s most controversial looks – super-skinny eyebrows - </span></span><span><span>and one in ten (11%) have donned frosted tips this year, made popular by boyband NSYNC.&nbsp;</span></span><span><span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span style="color: black;">The decade’s ‘Girl Power’ movement is still impacting fashion choices with platform shoes, double denim and mini-skirts named the most era-defining looks.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span style="color: black;">The study also found people would rather travel back in time, than into the future (47% compared to 23% respectively).</span></span><span><span style="color: black;">&nbsp;</span></span><span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span style="color: black;">And more than four in 10 (42%) think the 90s are really having a resurgence in terms of pop culture, fashion, and beauty, according to the study by Impulse O2 and Air.&nbsp;</span></span><span><span style="color: black;">&nbsp;</span></span><span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span>Bartholomew Krysiak, Impulse Brand Director, said: “We have recreated some of the most famous 90s looks to celebrate the revival and return of a renowned 90s product, Impulse O2 and Air. Beloved by 90s teens, who begged us to bring back the two scents, we are transporting people back in time to relive some of their best memories.”</span></span><span><span> </span></span><span><span>&nbsp;</span></span><span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"> <span><span>Impulse answered the call of over 2,000 women who signed a <a href="https://www.change.org/p/bring-back-impulse-o2" target="_blank">petition to bring back their favourite scents of the 90s, O2 and Air</a>, so they could be transported back to their happiest times of the decade.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-family: arial; font-size: x-small;"><span><b>About Impulse:</b></span><span>&nbsp;</span> <span>Impulse is an accessible body fragrance brand. Launched in 1978 in the UK, the brand had won millions of women across the country as their body spray of choice and still remains the number one UK body spray brand*. As a category leader and an iconic brand, Impulse has been creating scent memories for the many, not the few, and continues to bring the latest fragrance trends into the mass market through its body spray and body mists portfolio.&nbsp;</span><span>&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-family: arial; font-size: x-small;"> <span><i>*With accordance to Nielsen data, October 2023.</i></span><span>&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-family: arial; font-size: x-small;"><span><span>&nbsp;</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-kerning: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: pre-wrap; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: arial;"><span><span>&nbsp;</span></span></span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7214478607746078655/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/11/frankie-bridge-revives-impulse-brand.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7214478607746078655'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7214478607746078655'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/11/frankie-bridge-revives-impulse-brand.html' title='Frankie Bridge Revives the Impulse Brand with Scent-sational 90s Fashion Moments'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdNprVBqCMWHfL6ZhkR6K5HOU42c8Jw5cmbP4o1S8Q_DXyJeS7ScAraDBZTs_4gNGUlAADbuRyYGjAu4MnmiY1xhfps6oH76mEpPFFkYpnJMd4T7o1tJlqGU6bg1lu6VUx0ZLq8KY-uiCzgQUWrIosY4PC982bk8BW6dedoo_NJcMu1u5RVuhhUYIDFM4U/s72-w640-h360-c/90s%20girls.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3675261091861003002</id><published>2023-11-22T05:47:00.004-08:00</published><updated>2024-02-23T12:40:10.828-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Buzzman"/><category scheme="http://www.blogger.com/atom/ns#" term="Celio"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><title type='text'>Celio Celebrates Normal Men with a Brand New Campaign</title><content type='html'><br /><p style="-webkit-text-stroke-width: 0px; border: 0px; color: black; font-family: Lato, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: medium; font-stretch: inherit; font-style: normal; font-variant-alternates: inherit; font-variant-caps: normal; font-variant-east-asian: inherit; font-variant-ligatures: normal; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 400; letter-spacing: normal; line-height: 1.8em; margin: 0px; orphans: 2; padding: 10px 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQJpeIiUh69_OP42n-5sp2IU1PvldrjzKyBfiHCuTMWJSPwvQ0-uxd5VeqPoDMnhPtsCGZAvmXeQqb2yJ8fqkJAEqv2wzmsK0QZtmYvV2z1r5_VqVNIpnxmiWrm8YqaUDVkAFnlcvJsUuam_N2_AKeBCzaPTsn82A_4ki12eNjNgOLAWqe_t9-QS8ARfo_/s2000/CELIO_SEEN-IN-THE-STREET_VISUAL_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="2000" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQJpeIiUh69_OP42n-5sp2IU1PvldrjzKyBfiHCuTMWJSPwvQ0-uxd5VeqPoDMnhPtsCGZAvmXeQqb2yJ8fqkJAEqv2wzmsK0QZtmYvV2z1r5_VqVNIpnxmiWrm8YqaUDVkAFnlcvJsUuam_N2_AKeBCzaPTsn82A_4ki12eNjNgOLAWqe_t9-QS8ARfo_/w640-h480/CELIO_SEEN-IN-THE-STREET_VISUAL_1.jpg" width="640" /></a></div><span style="border: 0px; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: 400; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">For over 2 years, <a href="https://www.celio.com/fr-fr" target="_blank">Celio</a> has been celebrating normal life. Men who don’t care about fashion and trends, who don’t want to be influencers or models, who simply want to feel comfortable in their lives and clothes. They fit comfortably in their shoes and are proud of it.</span><p></p><p style="-webkit-text-stroke-width: 0px; border: 0px; color: black; font-family: Lato, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: medium; font-stretch: inherit; font-style: normal; font-variant-alternates: inherit; font-variant-caps: normal; font-variant-east-asian: inherit; font-variant-ligatures: normal; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 400; letter-spacing: normal; line-height: 1.8em; margin: 0px; orphans: 2; padding: 10px 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;"><span style="border: 0px; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: 400; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people.</span></p><p style="-webkit-text-stroke-width: 0px; border: 0px; color: black; font-family: Lato, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: medium; font-stretch: inherit; font-style: normal; font-variant-alternates: inherit; font-variant-caps: normal; font-variant-east-asian: inherit; font-variant-ligatures: normal; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 400; letter-spacing: normal; line-height: 1.8em; margin: 0px; orphans: 2; padding: 10px 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL53Xnu6HNFWUNm8p7raLyjSzdRdQUL58fZ4Z1Q54tEAuGfkzZ1KrgivsORrNod7T8LD66i2Xb9Ficjn7q3tKMyZ9tWckpf7HTNmuhFYgfdVH7MVzVuEauTx6voGNdi3Hpd8H13TqdhoOK-XMNI4hoMDQHK6BHaoWDBOfPvxkuKqCvWErJ80kZJhpUqzNK/s2000/CELIO_SEEN-IN-THE-STREET_VISUAL_4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="2000" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL53Xnu6HNFWUNm8p7raLyjSzdRdQUL58fZ4Z1Q54tEAuGfkzZ1KrgivsORrNod7T8LD66i2Xb9Ficjn7q3tKMyZ9tWckpf7HTNmuhFYgfdVH7MVzVuEauTx6voGNdi3Hpd8H13TqdhoOK-XMNI4hoMDQHK6BHaoWDBOfPvxkuKqCvWErJ80kZJhpUqzNK/w640-h480/CELIO_SEEN-IN-THE-STREET_VISUAL_4.jpg" width="640" /></a></div><span style="border: 0px; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: 400; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Because the images of these normal men on the streets wearing Celio already existed. In medium-sized cities like</span>&nbsp;<a href="https://www.google.com/maps/@48.5493583,2.6583573,3a,74.999992y,133.341202h,68.925629t/data=!3m4!1e1!3m2!1sAF1QipMCGrkzpZw-qv6MFKX5zMSMoPZdpeh5MbAZn2SE!2e10?lucs=,47071704&amp;g_ep=CAISDDYuOTIuMC4yNDI0MBgAIIGBASoJLDQ3MDcxNzA0QgJGUg%3D%3D&amp;g_st=com.skype.skype.sharingextension" rel="noopener" style="border: 0px; color: black; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">Melun</a><span>&nbsp;</span>or<span>&nbsp;</span><a href="https://www.google.com/maps/@49.6977323,2.7916467,3a,75y,150.61h,75.25t/data=!3m8!1e1!3m6!1sAF1QipMsoKs1F-a8bkkHkel2-gOs2k3C3LkG4_Hb0MNZ!2e10!3e12!6shttps:%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipMsoKs1F-a8bkkHkel2-gOs2k3C3LkG4_Hb0MNZ%3Dw365-h260-k-no-pi-10-ya40-ro0-fo100!7i7680!8i3840?hl=fr&amp;entry=ttu" rel="noopener" style="border: 0px; color: black; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">Roye</a>, in the center of<span>&nbsp;</span><a href="https://www.google.com/maps/@48.8602466,2.3638675,3a,75y,36.47h,59.67t/data=!3m7!1e1!3m5!1sAF1QipO3oaHAa4Hu0y29HWUnPf6sBD_msn6WZPIaz4BV!2e10!3e12!7i7680!8i3840?entry=ttu" rel="noopener" style="border: 0px; color: black; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">Paris</a>, in a business district in<span>&nbsp;</span><a href="https://www.google.com/maps/@50.6349484,3.0764589,3a,75y,276.01h,72.96t/data=!3m8!1e1!3m6!1sAF1QipOH-ZhAnQX04oFttu22PfRyksRK9d7-3ccA2QDE!2e10!3e11!6shttps:%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipOH-ZhAnQX04oFttu22PfRyksRK9d7-3ccA2QDE%3Dw203-h100-k-no-pi-0.11254019-ya179.88747-ro0-fo100!7i7680!8i3840?entry=ttu" rel="noopener" style="border: 0px; color: black; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">Lille</a>,&nbsp;<span style="border: 0px; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: 400; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">on a village square in the</span>&nbsp;<a href="https://www.google.com/maps/@43.567746,5.353134,3a,75y,54.31h,76.24t/data=!3m8!1e1!3m6!1sAF1QipMksxvl_6Rb3f-4YLjdQHC4iog1M35z9bEMWFp9!2e10!3e12!6shttps:%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipMksxvl_6Rb3f-4YLjdQHC4iog1M35z9bEMWFp9%3Dw365-h260-k-no-pi-20-ya300-ro0-fo100!7i7680!8i3840?hl=fr&amp;entry=ttu" rel="noopener" style="border: 0px; color: black; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">south of France</a>&nbsp;<span style="border: 0px; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: 400; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">or at a bus stop in the</span>&nbsp;<a href="https://www.google.com/maps/@43.494378,5.140677,3a,90y,233.09h,90.85t/data=!3m7!1e1!3m5!1sAF1QipPMC35SjgFspEy4dHZNplQ2lnxXGtEo2CJLzZDl!2e10!3e12!7i7680!8i3840?entry=ttu" rel="noopener" style="border: 0px; color: black; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">countryside</a>…<p></p><p style="-webkit-text-stroke-width: 0px; border: 0px; color: black; font-family: Lato, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: medium; font-stretch: inherit; font-style: normal; font-variant-alternates: inherit; font-variant-caps: normal; font-variant-east-asian: inherit; font-variant-ligatures: normal; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 400; letter-spacing: normal; line-height: 1.8em; margin: 0px; orphans: 2; padding: 10px 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; color: black; display: inline !important; float: none; font-family: Lato, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; text-align: center; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">This poster campaign by <a href="https://press.buzzman.eu/en/" target="_blank">Buzzman</a>, visible from November 15,</span> can be seen on 8,000 billboard faces nationwide, as well as on social networks.</p><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3gW4Gt8P7YQe9vVwRIxJt9RjON9UB0ttl1s3JlOQTd7rGt5xcpQW5D62JelojD9P1AfuSWWBhdKwwzmtayOCHCzF8KUHptD8lkHY9_ma6amZK_VnkwunmZwOND6pKU32A5kFHjWaSIPKsXcUAf3Ac-dUv3QInBrOid7tgwPgBnuCvQDobo6FwrmWQ92QP/s2000/CELIO_SEEN-IN-THE-STREET_VISUAL_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="2000" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3gW4Gt8P7YQe9vVwRIxJt9RjON9UB0ttl1s3JlOQTd7rGt5xcpQW5D62JelojD9P1AfuSWWBhdKwwzmtayOCHCzF8KUHptD8lkHY9_ma6amZK_VnkwunmZwOND6pKU32A5kFHjWaSIPKsXcUAf3Ac-dUv3QInBrOid7tgwPgBnuCvQDobo6FwrmWQ92QP/w640-h480/CELIO_SEEN-IN-THE-STREET_VISUAL_3.jpg" width="640" /></a></div><br /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3675261091861003002/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/11/celio-celebrates-normal-men-with-brand.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3675261091861003002'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3675261091861003002'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/11/celio-celebrates-normal-men-with-brand.html' title='Celio Celebrates Normal Men with a Brand New Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQJpeIiUh69_OP42n-5sp2IU1PvldrjzKyBfiHCuTMWJSPwvQ0-uxd5VeqPoDMnhPtsCGZAvmXeQqb2yJ8fqkJAEqv2wzmsK0QZtmYvV2z1r5_VqVNIpnxmiWrm8YqaUDVkAFnlcvJsUuam_N2_AKeBCzaPTsn82A_4ki12eNjNgOLAWqe_t9-QS8ARfo_/s72-w640-h480-c/CELIO_SEEN-IN-THE-STREET_VISUAL_1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-96019366034787229</id><published>2023-11-20T06:25:00.006-08:00</published><updated>2024-02-23T12:40:10.823-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Burger King"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="FILA"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>The Fire-Infused Fusion: FILA and Burger King®'s Unique Collaboration</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRgVS7uqbsMOXOUShJDV_93iEq3kuyEF7P8m5QAv9W7_Y_S7SzUw8Z0qOwyrtMN2ixzJTFSIa9EdMk48kHWpf3VJbfR0msGyX9oWDTGv4yP-1Pa5d2B4Lgee-vogKjgsYPwVH-fIstRnwjHo8OFDot8AzlMJ6lJWRrqWnhaXcgrnVnYedmlOKI5v5iC0Be/s1920/BK_FILA_montagem_frame3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRgVS7uqbsMOXOUShJDV_93iEq3kuyEF7P8m5QAv9W7_Y_S7SzUw8Z0qOwyrtMN2ixzJTFSIa9EdMk48kHWpf3VJbfR0msGyX9oWDTGv4yP-1Pa5d2B4Lgee-vogKjgsYPwVH-fIstRnwjHo8OFDot8AzlMJ6lJWRrqWnhaXcgrnVnYedmlOKI5v5iC0Be/w640-h360/BK_FILA_montagem_frame3.jpg" width="640" /></a></div><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;"><span class="il"></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/POM4dqFORtY" width="730" youtube-src-id="POM4dqFORtY"></iframe></span></div><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;"><span class="il"><a href="https://www.fila.com/" target="_blank">FILA</a></span><span>&nbsp;</span>and <a href="https://www.bk.com/" target="_blank">Burger King</a>® unveil an unprecedented collaboration inspired by urban lifestyle, a shared characteristic of both brands. At the heart of the collection's creation lies the element of fire, which, just like it changed the world's history, revolutionized the global fast-food industry: when<span>&nbsp;</span><span class="il">BK</span><span>&nbsp;</span>was born, it introduced its most significant competitive advantage with the unique flavor of flame-grilled, adding even more taste to its sandwiches. This collab is a milestone, marking<span>&nbsp;</span><span class="il">FILA</span>'s debut in the fast-food universe and Burger King's® first venture into fashion.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;"><span class="il">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;"><span class="il">BK</span>'s debut on the runways comes through the "Flame-Grilled" concept in an unprecedented collaboration in the brand's history in Brazil. It features pieces that reflect the innovative spirit, a characteristic of Burger King®, and capture<span>&nbsp;</span><span class="il">FILA</span>'s unique essence, known for its influence in streetwear culture and its multisport legacy. The star of the collab is the FX-33 sneaker. Inspired by basketball shoes, this model boasts a structured upper crafted from premium microfiber with material overlays and stitched details for authenticity.</span><span style="font-family: georgia;"></span><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">With a mid-cut silhouette, this newcomer presents a mix of colors derived from Burger King®'s traditional palette (orange and brown) and<span>&nbsp;</span><span class="il">FILA</span>'s classic off-white. Another standout feature is the tag on the shoelace, enhancing the originality with crackled leather details and a texture that mimics the fast-food chain's grill. Additionally, the sneaker comes with a removable flag that allows for model customization. The collection also includes a cap, bucket hat, socks, and a shoulder bag (with personalized logo) inspired by Burger King®'s famous "flame-grilled" meat.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">&nbsp;</span><span style="font-family: georgia; line-height: 15.4px;">"We are excited about the launch of the<span>&nbsp;</span><span class="il">FILA</span><span>&nbsp;</span>x Burger King® collab, and I believe it is one of the most remarkable collaborations of recent times. We managed to creatively and originally unite two iconic brands and develop exclusive products that combine characteristic elements of two great stories," comments Adriana Magalhães David, Head of Marketing at<span>&nbsp;</span><span class="il">FILA</span><span>&nbsp;</span>Brazil.</span><span style="font-family: georgia;"></span><span style="font-family: georgia; line-height: 15.4px;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia; line-height: 15.4px;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia; line-height: 15.4px;">The campaign “<span style="color: #0f0f0f;">The Collab Born from Fire”</span><span>&nbsp;</span>was created by the DAVID São Paulo and revolves around the concept of fire, telling a narrative in which a character seeks to transform Burger King®'s iconic Whopper into an exclusive collection through new experiments. After extensive research involving exposing the sandwich to extremely high temperatures, the result is astonishing: the creation of the FX-33 sneaker.</span><span style="font-family: georgia;"></span><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">Known for their collaborations related to the world of entertainment, such as partnerships with Barbie, Stranger Things, and Netflix, for example, Burger King® in Brazil is participating for the first time in a collaboration with a fashion brand, incorporating the fire element, so present in its sandwiches, so that customers of both brands can live - and wear - this experience.</span><span style="font-family: georgia;"></span><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">"We managed to translate<span>&nbsp;</span><span class="il">BK</span>'s fire in a fun and stylish way into every detail of the collection we developed together with<span>&nbsp;</span><span class="il">FILA</span>. We want to continue surprising our consumers creatively, taking our brand to the hearts of the young audience. Working with collabs is already a trademark of<span>&nbsp;</span><span class="il">BK</span>. Still, the products developed with<span>&nbsp;</span><span class="il">FILA</span><span>&nbsp;</span>will certainly surprise our customers even more," says Juliana Cury, Vice President of Marketing and Sales at ZAMP, the master franchisee of the Burger King® and Popeyes® brands in Brazil.</span><span style="font-family: georgia;"></span><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: georgia;">The<span>&nbsp;</span><span class="il">FILA</span><span>&nbsp;</span>x Burger King® collab is available for sale on<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=http://fila.com.br&amp;source=gmail&amp;ust=1700576418094000&amp;usg=AOvVaw1-ltQr9P8sJM6NpkfGl9xV" href="http://fila.com.br/" style="color: #1155cc;" target="_blank"><span class="il">fila</span>.com.br</a><span>&nbsp;</span>and in stores in Brazil.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">CREDITS</span><u><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;"><br /></span></u></b></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Agency:&nbsp;</span></b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">DAVID São Paulo</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Campanha:<span>&nbsp;</span></span></b><span style="color: #0f0f0f; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">The Collab Born from Fire</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Client:&nbsp;</span></b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Burger King Brazil</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Partner and Global CCO:</span></b><span style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">&nbsp;Pancho Cassis</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Global COO:</span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">&nbsp;Sylvia Panico</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">ECD</span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">:&nbsp;Edgard Gianesi, Renata Leão</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">DC:</span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;"><span>&nbsp;</span>Fabrício Pretto, Rogério Chaves</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 13.65px; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt; line-height: 15.4px;">Criative Team:</span></b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt; line-height: 15.4px;"><span>&nbsp;</span>Renato Simon, João Cunico, João Siqueira, Letícia Ventura</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Account:</span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">&nbsp;Tom Gil, Cacá Franklin, Malu Figueiredo, Laís Barbara</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Producer:<span>&nbsp;</span></span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Fernanda Peixoto, Ariama Pereira, Ana Marques, Letícia Brito</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Editor:<span>&nbsp;</span></span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Silvio Figueira, Victor Folha</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Plannning:</span></b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;"><span>&nbsp;</span>Carolina Silva, Daniela Altenfelder, Barbara Pires</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Media:</span></b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">&nbsp;Marcia Mendonça, Karina Takara, Jefferson Souza, Brenda Cunha, Yuri Bohn, Fabiana Rentes</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Innovation and Tech:<span>&nbsp;</span></span></b><span lang="PT-BR" style="font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Toni Ferreira<br /><b>Social Media:<span>&nbsp;</span></b>Maike Maio, Marcelo Reis, Ully Correa, Bruno Portela<br /><b>Data Intelligence:</b><span>&nbsp;</span>Ana Veiga, Bruno Moura</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Global PR Director:<span>&nbsp;</span></span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt;">Sandra Azedo</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 13.65px; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt; line-height: 15.4px;"><span class="il">BK</span><span>&nbsp;</span>Approval:</span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt; line-height: 15.4px;"><span>&nbsp;</span><span style="background: white;">Ariel Grunkraut, Juliana Cury, Pedro Laguárdia, Larissa Zanardi, Juliana Monteiro</span></span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 13.65px; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt; line-height: 15.4px;"><span class="il">Fila</span><span>&nbsp;</span>Approval:</span></b><span lang="PT-BR" style="color: black; font-family: &quot;Segoe UI&quot;, sans-serif; font-size: 11pt; line-height: 15.4px;"><span>&nbsp;</span>Adriana David, Bruno Mourão, Leonardo Stern, Andre Alegre, Raphael Fernandes</span><u></u><u></u></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="color: #191616; font-family: &quot;Segoe UI&quot;, sans-serif;">Production Company:</span></b><span style="color: #191616; font-family: &quot;Segoe UI&quot;, sans-serif;"><span>&nbsp;</span>ICONOCLAST</span><u></u><u></u></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="color: #191616; font-family: &quot;Segoe UI&quot;, sans-serif;">Director:</span></b><span style="color: #191616; font-family: &quot;Segoe UI&quot;, sans-serif;"><span>&nbsp;</span>Ed Raw</span><u></u><u></u></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: &quot;Segoe UI&quot;, sans-serif;">Pós-production:</span></b><span style="font-family: &quot;Segoe UI&quot;, sans-serif;"><span>&nbsp;</span>Iconoclast</span><u></u><u></u></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: &quot;Segoe UI&quot;, sans-serif;">Sound Production:</span></b><span style="font-family: &quot;Segoe UI&quot;, sans-serif;"><span>&nbsp;</span><span style="color: black;">HEFTY</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/96019366034787229/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/11/the-fire-infused-fusion-fila-and-burger.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/96019366034787229'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/96019366034787229'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/11/the-fire-infused-fusion-fila-and-burger.html' title='The Fire-Infused Fusion: FILA and Burger King®'s Unique Collaboration'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRgVS7uqbsMOXOUShJDV_93iEq3kuyEF7P8m5QAv9W7_Y_S7SzUw8Z0qOwyrtMN2ixzJTFSIa9EdMk48kHWpf3VJbfR0msGyX9oWDTGv4yP-1Pa5d2B4Lgee-vogKjgsYPwVH-fIstRnwjHo8OFDot8AzlMJ6lJWRrqWnhaXcgrnVnYedmlOKI5v5iC0Be/s72-w640-h360-c/BK_FILA_montagem_frame3.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2566815786451024824</id><published>2023-10-13T06:46:00.007-07:00</published><updated>2023-10-13T06:51:12.403-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="KURU"/><title type='text'>Footwear Forecast: AI Visualizes Each U.S. State as Shoes for KURU Footwear</title><content type='html'><p>&nbsp;</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_I-kKzpmvAkEk1oSwB0yploES7aZtbk99vHzzF3_J8Gg366Z1VvsvDBp7moRJ9PiLi_SbNbeXczbsZF35JXYoFnJwaAe5J8nMwQ-v4WM6_XsYtfDT9cDhgwzK1J5pbTMSNw9u-HuK0yaahlh-qtIN3m7edgzxAPTdMURGndC-B17lVUTWiJ8IDv-hjUI/s991/AI%20EMAIL%20ASSET%20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="639" data-original-width="991" height="412" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_I-kKzpmvAkEk1oSwB0yploES7aZtbk99vHzzF3_J8Gg366Z1VvsvDBp7moRJ9PiLi_SbNbeXczbsZF35JXYoFnJwaAe5J8nMwQ-v4WM6_XsYtfDT9cDhgwzK1J5pbTMSNw9u-HuK0yaahlh-qtIN3m7edgzxAPTdMURGndC-B17lVUTWiJ8IDv-hjUI/w640-h412/AI%20EMAIL%20ASSET%20.png" width="640" /></a></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; line-height: 1.2; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="sans-serif" style="color: black; font-size: medium;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><a href="https://www.kurufootwear.com" target="_blank">KURU Footwear</a> couldn’t resist diving into the excitement and fun of AI. With that, they published a new report showcasing<span>&nbsp;</span></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">what AI thinks every state looks like as a stylish shoe.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="sans-serif" style="background-color: transparent; color: black; font-size: medium; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The results? Well, they range from surprisingly intuitive to delightful unexpected, offering fresh perspectives on how we might view states.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; line-height: 1.2; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="sans-serif" style="color: black; font-size: medium;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">KURU is thrilled to unveil the results and we can't wait to see how each state responds to AI's interpretation of a shoe that represents them.<span style="font-weight: bold;"> </span></span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Their report blends technology, fashion, and regional identity in a unique and fun way!</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; line-height: 1.2; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><span face="sans-serif" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Curious to see what KURU has come up with? </span><span face="sans-serif" style="-webkit-text-stroke-width: 0px; background-color: transparent; color: black; font-style: normal; font-variant: normal; letter-spacing: normal; orphans: 2; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">You can see the full list of visualizations here:&nbsp;<a href="https://www.kurufootwear.com/a/blog/ai-visualizes-each-state-as-shoes">https://www.kurufootwear.com/a/blog/ai-visualizes-each-state-as-shoes</a></span></span><strong style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="sans-serif" style="background-color: transparent; color: black; font-size: 10pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: underline;"></span></span></strong></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><strong style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="sans-serif" style="background-color: transparent; color: black; font-size: 10pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><br /></span></strong></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2566815786451024824/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/10/footwear-forecast-ai-visualizes-each-us-state.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2566815786451024824'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2566815786451024824'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/10/footwear-forecast-ai-visualizes-each-us-state.html' title='Footwear Forecast: AI Visualizes Each U.S. State as Shoes for KURU Footwear'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_I-kKzpmvAkEk1oSwB0yploES7aZtbk99vHzzF3_J8Gg366Z1VvsvDBp7moRJ9PiLi_SbNbeXczbsZF35JXYoFnJwaAe5J8nMwQ-v4WM6_XsYtfDT9cDhgwzK1J5pbTMSNw9u-HuK0yaahlh-qtIN3m7edgzxAPTdMURGndC-B17lVUTWiJ8IDv-hjUI/s72-w640-h412-c/AI%20EMAIL%20ASSET%20.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2947956901943963166</id><published>2023-09-19T06:04:00.001-07:00</published><updated>2023-10-26T06:14:47.207-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BBH"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Le Pub"/><category scheme="http://www.blogger.com/atom/ns#" term="Tiger Beer"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Tiger Beer Creates the First Puffer Jacket that Literally Keeps You Cool in the Heat</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6sVb5U1jydz4hHc6_qjk7jy7TmlYZykvvDGqRgeo2gGdF8-7w7KRspRESBaB-XFRqfZXKtOXLUvpvmCySkHq--lN7LkNKsQ6eCKOThwGoNhZSYz3hBRLCH0_o8RPAuDvTuMhU4Rdb558VAz46qQ_ZbjnRgJ70eFiHWf3_-nIqUYYhbZKhJvJ_YB05sM/s1280/01_TIGER%20Summer%20Puffer_HERO.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="854" data-original-width="1280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6sVb5U1jydz4hHc6_qjk7jy7TmlYZykvvDGqRgeo2gGdF8-7w7KRspRESBaB-XFRqfZXKtOXLUvpvmCySkHq--lN7LkNKsQ6eCKOThwGoNhZSYz3hBRLCH0_o8RPAuDvTuMhU4Rdb558VAz46qQ_ZbjnRgJ70eFiHWf3_-nIqUYYhbZKhJvJ_YB05sM/s600/01_TIGER%20Summer%20Puffer_HERO.jpg" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/R-JK203d08o" width="730" youtube-src-id="R-JK203d08o"></iframe></div><p></p><p><span style="font-family: helvetica; font-size: medium;"><a href="https://www.tigerbeer.com/" target="_blank">Tiger Beer</a> has announced its collaboration with fashion designer <a href="https://izzydu.co/" target="_blank">Izzy Du</a>, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of <a href="https://www.bartleboglehegarty.com/singapore" target="_blank">BBH Singapore</a> and <a href="https://www.le.pub/" target="_blank">LePub APAC</a>, now people all over the world, regardless of the weather, can enjoy this fashion staple!&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go.&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun.&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">To engineer the tech behind the TIGER Summer Puffer, Tiger Beer and Du worked with a creative studio in Japan, Whatever Co. Masashi Kawamura, Chief Creative Officer at Whatever Co. said, “Inspired by the same tech that keeps astronauts cool in extreme temperatures, we tried a variety of cooling system designs, each making the jacket more effective at keeping the wearer cool for as long as possible. We tested various tube placements, tube materials, water tank designs and electronic wiring before landing on the final mechanism. We even had a trial run where the jacket became too cold to wear, and we had to tune it down to get it to the right temperature.”</span></p><p><span style="font-family: helvetica; font-size: medium;">In terms of design, Du captured the boldness of Tiger Beer and incorporated a number of design cues inspired by the brand, paying homage to a tiger with design elements like a bold and bright orange hue, tiger ears, a pair of fangs, and a subtle striped pattern.&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">“Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colours of the brand, before imbuing the aesthetics of the puffer with a new function,” said Du. The Chinese-Canadian designer has been making waves in the world of puffer fashion with voluminous forms and unrepeatable originality. Her bold vision makes her a perfect fit for Tiger Beer, a brand that believes in defying the odds and attempting the unthinkable.&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">“This idea is highly innovative and links to Tiger Crystal’s refreshment proposition to resonate with our target consumers in a new and exciting way,” said Sean O’Donnell, Global Brand Director at Tiger Beer. “The puffer jacket is one of fashion’s hottest items amongst Gen Z and millennials across Asia but there’s one challenge: it can’t be worn in the heat of the tropics. At Tiger we have been defying the odds since 1932 by brewing beer in tropical weather when others said it couldn’t be done. Tiger Crystal refreshes you when you’re on fire, so why not make a puffer jacket with a beer-powered cooling system that does just that?”&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">The TIGER Summer Puffer follows the brand’s recent Brewed For Your Fire campaign for Tiger Crystal which brought to life on-fire moments and crystal-cold refreshment together through a dynamic mash-up of fun live-action footage and Gen-Z-inspired animations.&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">Sascha Kuntze, Chief Creative Officer of BBH Singapore said, “It's always a joy to work with brands bold enough to play in pop culture. And with refreshment so intrinsic to Tiger Beer, it's only natural for them to refresh puffer jackets for drinkers in Asia.”</span></p><p><span style="font-family: helvetica; font-size: medium;">Cyril Louis, Regional Executive Creative Director at LePub APAC, said: “At LePub, we believe the only way for brands to win is to resonate in culture at scale, and it is a pleasure to work with the Tiger Beer global team in bringing this piece to APAC and the rest of the world. Izzy has also been an amazing collaborator, uniting the worlds of Tiger Beer and fashion in the most stunning, memorable way.”&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">The TIGER Summer Puffer statement jacket, featuring the world’s first beer-powered cooling system, can be experienced first-hand during Paris Fashion Week.&nbsp;</span></p><p><span style="font-family: helvetica; font-size: medium;">After its debut in Paris, Tiger Beer is bringing the TIGER Summer Puffer to Asia for ZoukOut, Asia's longest running dance music festival. Taking place in the tropical heat of Singapore in December 2023, festival goers will have the opportunity to witness the TIGER Summer Puffer in action, combining fashion with music. </span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2947956901943963166/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/tiger-beer-creates-first-puffer-jacket.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2947956901943963166'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2947956901943963166'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/tiger-beer-creates-first-puffer-jacket.html' title='Tiger Beer Creates the First Puffer Jacket that Literally Keeps You Cool in the Heat'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6sVb5U1jydz4hHc6_qjk7jy7TmlYZykvvDGqRgeo2gGdF8-7w7KRspRESBaB-XFRqfZXKtOXLUvpvmCySkHq--lN7LkNKsQ6eCKOThwGoNhZSYz3hBRLCH0_o8RPAuDvTuMhU4Rdb558VAz46qQ_ZbjnRgJ70eFiHWf3_-nIqUYYhbZKhJvJ_YB05sM/s72-c/01_TIGER%20Summer%20Puffer_HERO.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3539118643002501617</id><published>2023-07-12T07:07:00.002-07:00</published><updated>2023-09-06T06:28:48.651-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Heineken"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Heineken Partners with Fashion House MSGM to Celebrate 150th Anniversary</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTo1NDqTlENYO9T-vWr6ulQt-OCl6-MWrg5N7zBLTA9SElBieYOQrnfaI6hZC9NVl3v4rETL3YCW_XgX6Ady9Sxl7IwWdfTNbzQfWkLxv_Y9tvTDp8-JLaTe6WFhbuTuUDBbO-fvn8HWE6zEF5Ub2b-NCDZPcaGYbjbhOssJyOCaX74qvfbwBv14Ui-Ng/s1920/16x9_1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTo1NDqTlENYO9T-vWr6ulQt-OCl6-MWrg5N7zBLTA9SElBieYOQrnfaI6hZC9NVl3v4rETL3YCW_XgX6Ady9Sxl7IwWdfTNbzQfWkLxv_Y9tvTDp8-JLaTe6WFhbuTuUDBbO-fvn8HWE6zEF5Ub2b-NCDZPcaGYbjbhOssJyOCaX74qvfbwBv14Ui-Ng/w640-h360/16x9_1.png" width="640" /></a><div><br /></div><div><span style="font-family: helvetica; font-size: medium;"><a href="https://www.heineken.com/" target="_blank">Heineken</a>&nbsp;celebrates its 150 years by honoring the passions of its loyal customers worldwide. Through a global campaign centered around conviviality and the playful misspelling of its brand, Heineken embraces the various ways in which consumers refer to it.&nbsp;</span><span style="font-size: medium;"><div class="separator" style="clear: both; text-align: center;"><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">In Italy, the "Good Times" brand forms an exclusive partnership with <a href="https://www.shop-msgm.com/en-row" target="_blank">MSGM</a>, one of the most prominent fashion brands of the Italian landscape, resulting in a limited-edition capsule collection consisting of 150 pieces. This collaboration allows Heineken to tangibly celebrate its claim of "150 years of good times, one way or another." The highlight of this partnership is a creative interpretation in the form of a jersey polo shirt, bearing the signature MSGMxHeineken®. It humorously captures the unique pronunciation with which millions of Italian consumers call the brand: "Ainechen."</span></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDU4_iA8-z5uYzTzZ9oOPSZ99i5RZLsJbPf37bTfaFYx_IlQEFzVuFdu8rI685nPHosBW6oP01Mtf_7jgyqkiLsPCx1mwNBNP662MUMzH6LBEO5qxHz607KiEVC58COx0q9rbdBzJo1GpyAemgCi8bMOp3NM7xOfZuoPaHLnv6KgAFYFJ9gN61xCXJs1w/s1920/16x9_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDU4_iA8-z5uYzTzZ9oOPSZ99i5RZLsJbPf37bTfaFYx_IlQEFzVuFdu8rI685nPHosBW6oP01Mtf_7jgyqkiLsPCx1mwNBNP662MUMzH6LBEO5qxHz607KiEVC58COx0q9rbdBzJo1GpyAemgCi8bMOp3NM7xOfZuoPaHLnv6KgAFYFJ9gN61xCXJs1w/w640-h360/16x9_2.png" width="640" /></a></div><p></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">This merging of two worlds—beer, synonym of conviviality, and fashion, a chosen language of self-expression—takes shape in a campaign ideated and developed by the creative agency Publicis Italy/LePub. The campaign was shot by the renowned fashion photographer Brett Lloyd, who artfully captured the essence of the collaboration through six exclusive images and a video, showcasing his distinctive and unique style.</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">"With great enthusiasm, we announce today a new partnership with the most innovative and established fashion brand on the national and international scene, MSGM, to celebrate the 150-year history of our iconic brand. – declares Jan Bosselears Marketing Director Heineken Italia – Young Italians, especially Gen Z, demonstrate an infectious passion for clothing, style and the latest trends, transforming fashion into an authentic and unprejudiced form of artistic expression that celebrates being yourself always beyond any barrier. This is why we decided to create a limited edition collectible polo together, to celebrate our important milestone and our consumers by giving a strong message of inclusiveness".</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: helvetica; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhskfT-cf3YaH94ILJNuduCDIY0JSnqxJfRCsMMmMEJ4KDFsX2Q2T84Ig603SLEJZcJM92Bpp85yGJDv_Xnl9EstaeGvBZSw1yqcbkwuirPM4CvI6Gd0IGKAV2PaltXSgRE6UeVOWWhw0Y_3Nq6re1sgJUwu1jO7o6H6rOlzwvPHNh4z9AcVL0q7wpuD1Q/s1920/16x9_5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhskfT-cf3YaH94ILJNuduCDIY0JSnqxJfRCsMMmMEJ4KDFsX2Q2T84Ig603SLEJZcJM92Bpp85yGJDv_Xnl9EstaeGvBZSw1yqcbkwuirPM4CvI6Gd0IGKAV2PaltXSgRE6UeVOWWhw0Y_3Nq6re1sgJUwu1jO7o6H6rOlzwvPHNh4z9AcVL0q7wpuD1Q/w640-h360/16x9_5.png" width="640" /></a></span></div><p></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">"We are incredibly proud to contribute with our creativity and Made in Italy expertise to such a momentous celebration," says Massimo Giorgetti, Creative Director of MSGM. "The polo shirt created for Heineken's 150th anniversary reflects our DNA: a contemporary vision, positivity, and lightness."&nbsp;</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">Bruno Bertelli, Global CEO LePub, Global CCO Publicis Worldwide, CCO Publicis Groupe Italy, adds, "The blend of these seemingly distant worlds gives birth to something unexpected and culturally significant. We are proud of bringing this innovative collaboration between Heineken and MSGM to life—the first partnership between the brand of 'good times' and one of the fashion industry's most innovative players. It is no coincidence that this collaboration was born in Italy, the epitome of fashion's highest expression."&nbsp;</span></p><p style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">A limited quantity of MSGMxHeineken® fashion items will be available to the brand's community through a drop on Heineken’s social media channels, starting from July 17th, 2023.</span></p><p style="text-align: left;"><br /></p></div></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3539118643002501617/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/07/heineken-partners-with-fashion-house.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3539118643002501617'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3539118643002501617'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/07/heineken-partners-with-fashion-house.html' title='Heineken Partners with Fashion House MSGM to Celebrate 150th Anniversary'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTo1NDqTlENYO9T-vWr6ulQt-OCl6-MWrg5N7zBLTA9SElBieYOQrnfaI6hZC9NVl3v4rETL3YCW_XgX6Ady9Sxl7IwWdfTNbzQfWkLxv_Y9tvTDp8-JLaTe6WFhbuTuUDBbO-fvn8HWE6zEF5Ub2b-NCDZPcaGYbjbhOssJyOCaX74qvfbwBv14Ui-Ng/s72-w640-h360-c/16x9_1.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1281661809316370413</id><published>2023-05-31T06:23:00.003-07:00</published><updated>2023-07-20T05:56:06.566-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Revlon"/><category scheme="http://www.blogger.com/atom/ns#" term="Sakari Lerkkanen"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Revlon US Releases ’See Where it Takes You’ Fragrance Commercial Film</title><content type='html'><div aria-controls=":2re" aria-label="Viestin leipäteksti" aria-multiline="true" id="m_-5727379360673419641m_-1070542671590542403gmail-:2ol" role="textbox" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; direction: ltr; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; min-height: 277px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRrG3MBJHN0XYhMqkR0LVU5W7e62LF4qfesIsTsheDpI2_XvrW2bRWrftmhd5WFl5X8_yjHkEMmTicuKU9UOjiTcK7A6fyuKCiGRAhgOtyuDxoXF38awIP3ePQMhqyYq79Qf_uQDVhrFvkpfFEDp5-tYWF52-sKSlFapIH-51CHPVW7q3SuBP95ri1RA/s3360/Screenshot-2022-11-08-at-12.16.35.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2100" data-original-width="3360" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRrG3MBJHN0XYhMqkR0LVU5W7e62LF4qfesIsTsheDpI2_XvrW2bRWrftmhd5WFl5X8_yjHkEMmTicuKU9UOjiTcK7A6fyuKCiGRAhgOtyuDxoXF38awIP3ePQMhqyYq79Qf_uQDVhrFvkpfFEDp5-tYWF52-sKSlFapIH-51CHPVW7q3SuBP95ri1RA/w640-h400/Screenshot-2022-11-08-at-12.16.35.png" width="640" /></a></div><iframe src="https://player.vimeo.com/video/829324200?h=4669dd44e9&title=0&byline=0&portrait=0" width="730" height="411" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe><br /><a href="https://www.revlon.com/" target="_blank">Revlon</a> releases a new US campaign ‘See Where it Takes You’ which pays homage to the sense of freedom in a world full of endless possibilities.<br /><br />The campaign focuses on depicting an elegant portrait of a man on a journey. While we emotionally feel his free-spirited voyage unfolding amidst gorgeous locations, we gain a sense of his exciting personality through his characteristics, traits and authentic charm. Rather than revealing his final destination, the story focuses on celebrating his journey, personality and viewpoint capturing the brand attributes unique to the scent. The fragrance for those uninhibited, passionate spirits who make their own destiny.<br /><br />The campaign is directed by London-based <a href="http://sakarilerkkanen.com/" target="_blank">Sakari Lerkkanen</a>, shot by cinematographer Radim Strelka and edited by Charlie Reddie from the Stitch. Meanwhile, the atmospheric audio landscapes are built by the sound designer Sefi Carmel and the music composer James O’Connell from Rebel Music &amp; Sound. The final grade is created by colourist Doychin Margoevski from Company 3.<br /><br /><br /><br /></span></div><div aria-controls=":2re" aria-label="Viestin leipäteksti" aria-multiline="true" id="m_-5727379360673419641m_-1070542671590542403gmail-:2ol" role="textbox" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; min-height: 277px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>CREDITS</b><br />Advertised Brand: Revlon<br />Advert Title: See Where It Takes You<br />Advert Type: Online campaign<br />Agency: &amp;Friends, London, United Kingdom<br />Agency Website:<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://andfriends.world/&amp;source=gmail&amp;ust=1685625018912000&amp;usg=AOvVaw0iv4r3sSR3rIK8H7CmBTI-" href="https://andfriends.world/" style="color: #1155cc;" target="_blank">https://andfriends.world/</a><br />Starring: Ivan Noda, Olivia Tosco, Federica Telf, Malcom Sey<br />ECD: Matt Carroll<br />Creative Director: Mark Jewitt<br />Creative: Harry Woulds<br />Junior Creative: Amber Sargent<br />Executive Producer: Alessandra Peretti<br />Director: Sakari Lerkkanen<br />DOP: Radim Strelka<br />Line Producer: Lucie Lerkkanen<br />Local Producer: Gadi Cimand<br />Location Manager: Michele Polimeno<br />1st AC: Héctor Antonio Quintero Domínguez<br />2nd AC: Jordy Michael Vélez Elizalde<br />MUAH: Christina Jimenez Ortega<br />Stills: Daniel Pothecary<br />PA: Vicente Jonat Sanchez Garcia<br />Runner: Leonardo Esteban Perez Rivero<br />Edit House: Stitch Editing<br />Edit Producer: Angela Hart @ Stitch<br />Editor: Charlie Reddie @ Stitch<br />Assistant Editor: Chris Wilson @ Stitch<br />Assistant Editor: Laura Zvaríková @ Stitch<br />Sound Company: Soundtrack Creation<br />Sound Producer: Sefi Carmel @ Soundtrack Creation<br />Sound Designer: Steve Russell @ Soundtrack Creation<br />Music Composer: James O'Connell @ Rebel Music &amp; Sound<br />Grade &amp; Online: Company 3<br />Executive Post Producer: Jon Gray @ Company 3<br />Post Producer: Chris Foster @ Company 3<br />Grade: Doychin Margoevski @ Company 3<br /></span></div><div aria-controls=":2re" aria-label="Viestin leipäteksti" aria-multiline="true" id="m_-5727379360673419641m_-1070542671590542403gmail-:2ol" role="textbox" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; direction: ltr; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; min-height: 277px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Published: 23rd May 2023</span></div><span style="font-size: medium;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script></span> <span style="font-size: medium;"><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins></span> <span style="font-size: medium;"><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1281661809316370413/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/05/revlon-us-releases-see-where-it-takes.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1281661809316370413'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1281661809316370413'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/05/revlon-us-releases-see-where-it-takes.html' title='Revlon US Releases ’See Where it Takes You’ Fragrance Commercial Film'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRrG3MBJHN0XYhMqkR0LVU5W7e62LF4qfesIsTsheDpI2_XvrW2bRWrftmhd5WFl5X8_yjHkEMmTicuKU9UOjiTcK7A6fyuKCiGRAhgOtyuDxoXF38awIP3ePQMhqyYq79Qf_uQDVhrFvkpfFEDp5-tYWF52-sKSlFapIH-51CHPVW7q3SuBP95ri1RA/s72-w640-h400-c/Screenshot-2022-11-08-at-12.16.35.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3741195545209455045</id><published>2023-05-26T06:24:00.003-07:00</published><updated>2023-07-17T06:43:20.984-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="GlassesUSA"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>FILA x Revel Tune Smart Audio Glasses Brings Together Style, Creativity & Cool Tech </title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2gI3UnKH0Ux6yLFwJKgf5-6qSL59CSr5LrT1f7Bnkxw0PwwkSavIAiz3-klKEiy84a5fJkP15uWXq7CVqtQOpXbLWHSns3AbluPMStzQcRwsGazCQErw2CodhtmTyLZR9WRnx4CRn-S9FBRA933RTXzf1jAGbbnzP3sNmieZmGJ_VvXTs6UE8hdaK/s1550/Fila%20X%20Revel%20Header.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2gI3UnKH0Ux6yLFwJKgf5-6qSL59CSr5LrT1f7Bnkxw0PwwkSavIAiz3-klKEiy84a5fJkP15uWXq7CVqtQOpXbLWHSns3AbluPMStzQcRwsGazCQErw2CodhtmTyLZR9WRnx4CRn-S9FBRA933RTXzf1jAGbbnzP3sNmieZmGJ_VvXTs6UE8hdaK/w640-h360/Fila%20X%20Revel%20Header.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='730' height='411' src='https://www.blogger.com/video.g?token=AD6v5dwzrF4Gq9vDMOKUbMEmmlBgxkOSt_iqVE9wyEp9Hk6Q7syUYgd0zdQ38kOgnakSbJGqAW65_7PODvaBq7GMQQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">GlassesUSA.com introduces&nbsp;<a href="https://www.glassesusa.com/fila-revel-smart-audio-glasses" target="_blank">FILA&nbsp;x Revel Tune smart audio glasses</a>&nbsp;in their first exclusive&nbsp;brand collaboration.&nbsp;</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><span style="font-family: arial; font-size: medium;"><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">Integrating&nbsp;</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">FILA</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">'s iconic celebration of beauty in performance with the advanced Revel Tune technology,&nbsp;</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">FILA</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">&nbsp;x Revel Tune smart audio glasses are engineered to deliver a flawless combination of comfort and sound.</span></span><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">This collaboration comes forth with two new frame styles that are available as eyeglasses or sunglasses. For a further tailor made experience, they are also eligible with Rx lenses, lens coatings and upgrades including blue light, polarized, colored lenses, photochromic and many more.</span></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222;"><span style="font-size: medium;"><span style="font-family: arial;">FILA&nbsp;x Revel Tune smart bluetooth audio glasses with high-quality open-ear sound are easy to use, easy to wear and carry around anywhere.&nbsp;</span><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><b><u><span style="font-size: medium;">Design Features:</span></u></b></div><div style="background-color: white;"><ul style="color: #222222; font-family: Arial, Helvetica, sans-serif;"><li style="margin-left: 15px;"><span style="font-size: medium;">Bluetooth Connection: Pairs with any device for music and calls with effortless control of a tap.</span></li><li style="margin-left: 15px;"><span style="font-size: medium;">Long-Listening: Up to 8+ hours of talk time or music listening&nbsp;on a full charge.&nbsp;</span></li><li style="margin-left: 15px;"><span style="font-size: medium;">Open-Ear Audio: Allows you to listen while staying connected to your surroundings.&nbsp;</span></li><li style="margin-left: 15px;"><span style="font-size: medium;">Lightweight: A lightweight frame for all day comfort.</span></li></ul><div><span style="color: #1d1c1d; font-family: arial, sans-serif; font-size: medium;"><span style="font-variant-ligatures: common-ligatures;">On top of the cool tech and plethora of options to customize your glasses, the Fila X Revel collaboration presents a clear and clean design language with a specific purpose.&nbsp; &nbsp;</span></span></div><div style="color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><span style="color: #1d1c1d; font-family: arial, sans-serif; font-variant-ligatures: common-ligatures;"><br /></span></span></div><div style="color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><span style="color: #1d1c1d; font-family: arial, sans-serif; font-variant-ligatures: common-ligatures;">Michal Yohanan, Creative Director,&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=http://glassesusa.com/&amp;source=gmail&amp;ust=1685703377530000&amp;usg=AOvVaw2WjI9UAx57Ucle_zGqXQbP" href="https://glassesusa.com/" rel="noopener noreferrer noreferrer" style="box-sizing: inherit; color: #4285f4; font-family: arial, sans-serif; font-variant-ligatures: common-ligatures; text-decoration-line: none;" target="_blank">GlassesUSA.com</a><span style="color: black; font-family: sans-serif;">, explains,&nbsp;</span><span style="color: #1d1c1d; font-family: sans-serif; font-variant-ligatures: common-ligatures;"><span style="font-family: arial, sans-serif;">"I had a very clear objective in mind when conceptualizing the Fila x Revel Tune packaging concept. My primary focus was to craft a design that exuded elegance and sophistication while staying true to the established Fila brand principles. The aim was to fashion a package that would captivate and inspire, elevating the act of unboxing into a delightful and one-of-a-kind experience. A design that would perfectly complement the exceptional product it encases, resulting in a truly remarkable offering.”</span></span></span></div><div style="color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><br /></span></div><span style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: medium;">Discover the style and sound of the new&nbsp;FILA&nbsp;x Revel Tune Smart Glasses. Sold exclusively at <a href="https://www.glassesusa.com/" target="_blank">GlassesUSA.com</a>.&nbsp;</span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><br /></div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3741195545209455045/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/05/fila-x-revel-tune-smart-audio-glasses.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3741195545209455045'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3741195545209455045'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/05/fila-x-revel-tune-smart-audio-glasses.html' title='FILA x Revel Tune Smart Audio Glasses Brings Together Style, Creativity & Cool Tech '/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2gI3UnKH0Ux6yLFwJKgf5-6qSL59CSr5LrT1f7Bnkxw0PwwkSavIAiz3-klKEiy84a5fJkP15uWXq7CVqtQOpXbLWHSns3AbluPMStzQcRwsGazCQErw2CodhtmTyLZR9WRnx4CRn-S9FBRA933RTXzf1jAGbbnzP3sNmieZmGJ_VvXTs6UE8hdaK/s72-w640-h360-c/Fila%20X%20Revel%20Header.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3840725551196360943</id><published>2023-05-21T07:01:00.005-07:00</published><updated>2023-07-12T07:08:03.012-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="GlassesUSA"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>GlassesUSA.com Launches Limited Edition 'Save The Tortoise Collection' for World Turtle Day 2023</title><content type='html'><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE3aYJylAkyQcZ4W6dMK1u5Grjf677FfLJnFXelpwkEzH2-JEjtpo4E6TBA9PhWSbjFkAAAzGTk_yNuoNCvAJaOrVxsQfbUPqKma_4bI_ZHW4qqYA3VHEl8ONfad_OPktqf1YMzfW199xc6kLaRB40DrHnrf_ByMpDNBRKAedY79HJKqa7bt3jdqHpWg/s1550/We%20Love%20Tortoises.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE3aYJylAkyQcZ4W6dMK1u5Grjf677FfLJnFXelpwkEzH2-JEjtpo4E6TBA9PhWSbjFkAAAzGTk_yNuoNCvAJaOrVxsQfbUPqKma_4bI_ZHW4qqYA3VHEl8ONfad_OPktqf1YMzfW199xc6kLaRB40DrHnrf_ByMpDNBRKAedY79HJKqa7bt3jdqHpWg/w640-h360/We%20Love%20Tortoises.jpg" width="640" /></a></div><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: arial; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://GlassesUSA.com">GlassesUSA.com</a></span><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, the largest online eyewear retailer, announces the launch of its limited edition </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.glassesusa.com/save-the-tortoise-glasses">Save the Tortoise Collection</a></span><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> in honor of World Turtle Day 2023 on May 23rd. This new collection features 13 unique tortoiseshell frames, each one directly inspired by a specific tortoise facing extinction.</span></span></p><span style="font-family: arial; font-size: medium;"><br style="background-color: white; color: #222222;" /></span><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;">With over 1 million pairs of tortoiseshell frames sold at GlassesUSA.com, they are committed to helping protect, preserve and raise awareness for the beloved animals inspiring this popular style. The Save The Tortoise Collection comes forth in partnership with The American Tortoise Rescue in Malibu with up to 10% of proceeds being donated to the foundation.</span></span></p><span style="font-family: arial; font-size: medium;"><div><span style="font-family: arial; font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdgz3PDc0QgPy3zNJKRhYqePtN4DsrJQo1GViMmi7c7mruxLRnBrbK2iCi2penhnq7uib3cw3EFTiiJC3FHgvlnTof1d23t4gLUzQcuwNyQ_SQiduGq6d15wcmDH78fl21-f3WZuhwizl40wOBvf1ax47PXyztuWEhDai8Ma3f7O5d1t2BN8wxzKCW/s5472/Save%20The%20Tortoise_35-002912%2035%2035002916%20002913.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3648" data-original-width="5472" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdgz3PDc0QgPy3zNJKRhYqePtN4DsrJQo1GViMmi7c7mruxLRnBrbK2iCi2penhnq7uib3cw3EFTiiJC3FHgvlnTof1d23t4gLUzQcuwNyQ_SQiduGq6d15wcmDH78fl21-f3WZuhwizl40wOBvf1ax47PXyztuWEhDai8Ma3f7O5d1t2BN8wxzKCW/w640-h426/Save%20The%20Tortoise_35-002912%2035%2035002916%20002913.jpeg" width="640" /></a></div><br /></div></span><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;">Each pair of glasses in the collection pays artistic homage to a specific tortoise, sharing the same name and taking inspiration from the most intricate details and translating them through the frames. All frames are made from 100% plant-based acetate and are available as eyeglasses or sunglasses with fully customizable lens options.</span></span></p><span style="font-family: arial; font-size: medium;"><br style="background-color: white; color: #222222;" /></span><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;">Join GlassesUSA.com to support a truly worthy cause and make a stylish statement with the limited edition Save The Tortoise Collection.&nbsp;</span></span></p><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;"><br /></span></span></p><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;">Each frame in this exquisite collection displays engraving on the inner temple arms that mirror the intricate pattern and texture of tortoiseshell, while the tip of each arm has been crafted into the shape of a tortoise’s foreleg.</span></span></p><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;"><br /></span></span></p><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;">Check out some of the limited edition frames here: </span></span></p><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><ul style="text-align: left;"><li><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: arial; font-size: medium;"><a href="https://www.glassesusa.com/tortoisegreenblack-medium/western-pond-tortoise/green/black/35-002918.html" target="_blank">The Western Pond frame</a>, just as the shell of the tortoise itself, is lower and broader in shape, with extending end pieces that represent the tortoise’s prominent head and tail.</span></span></li><li><span style="font-family: arial; font-size: medium;"><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.glassesusa.com/green-small/african-sideneck-green/35-002920.html" target="_blank">The African Side Neck</a> is a round frame with a smooth, block color finish, illustrating the </span>tortoise’s same characteristics and body shape. The transparent arms are a nod to the light color of its distinctive face.</span></li><li><span style="font-family: arial; font-size: medium;"><a href="https://www.glassesusa.com/greenbrown-medium/volcan-darwin-giant-green/brown/35-002911.html" style="white-space: pre-wrap;" target="_blank">The Volcan Darwin Giant</a><span style="color: #1f1f1f; white-space: pre-wrap;"> has a specific character of its own. Its dark green top and brown </span>patterned bottom shares a wonderful likeness to the tortoise with its dark green shell and patterned under body.</span></li><li><span style="font-family: arial; font-size: medium;"><a href="https://www.glassesusa.com/cleargray-medium/parrot-beaked-clear/gray/32-002121.html" style="white-space: pre-wrap;">The Parrot Beaked frame</a><span style="color: #1f1f1f; white-space: pre-wrap;"> has what can only be described as adorable red nose pads that </span>perfectly celebrate the noses of the dominant males that become bright red or orange during breeding season.</span></li><li><span style="font-family: arial; font-size: medium;"><a href="https://www.glassesusa.com/shiny-black-large/geometric-shiny-black/32-002123.html" style="white-space: pre-wrap;" target="_blank">The Geometric</a><span style="color: #1f1f1f; white-space: pre-wrap;"> boasts a sleek, angular shape, and a strong black and yellow appearance like </span>the distinguished tortoise shell. This particular frame has the collection's signature engraving on the outer temple, highlighting the eye-catching scales on the tortoise’s legs.</span></li><li><span style="font-family: arial; font-size: medium;"><a href="https://www.glassesusa.com/tortoisebeigegreen-medium/angonoka-tortoise/beige/green/35-002922.html" target="_blank">The Angonoka frame</a>, when turned upside down, mimics the highly domed, oval shape of this impressive tortoise.</span></li></ul><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: arial; font-size: medium;"><span style="color: #1f1f1f; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">See the entire </span>&nbsp;</span><a href="https://www.glassesusa.com/save-the-tortoise-glasses" style="font-family: arial; font-size: large; white-space: pre-wrap;">Save the Tortoise Collection</a>&nbsp;<span style="font-family: arial; font-size: large;">on <a href="http://GlassesUSA.com">GlassesUSA.com</a>.</span><span style="color: #1f1f1f; font-family: arial; font-size: large; white-space: pre-wrap;"> </span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #1f1f1f; font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p></div> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3840725551196360943/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/05/glassesusa-save-the-tortoise-collection.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3840725551196360943'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3840725551196360943'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/05/glassesusa-save-the-tortoise-collection.html' title='GlassesUSA.com Launches Limited Edition 'Save The Tortoise Collection' for World Turtle Day 2023'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE3aYJylAkyQcZ4W6dMK1u5Grjf677FfLJnFXelpwkEzH2-JEjtpo4E6TBA9PhWSbjFkAAAzGTk_yNuoNCvAJaOrVxsQfbUPqKma_4bI_ZHW4qqYA3VHEl8ONfad_OPktqf1YMzfW199xc6kLaRB40DrHnrf_ByMpDNBRKAedY79HJKqa7bt3jdqHpWg/s72-w640-h360-c/We%20Love%20Tortoises.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5407556498116749327</id><published>2023-05-11T05:22:00.005-07:00</published><updated>2023-07-05T19:27:29.498-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="Open Swim"/><category scheme="http://www.blogger.com/atom/ns#" term="PEDRO"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Open Swim Brings Latest PEDRO x Buzz Lightyear Collaboration to Life</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTSeE1i6sEcBHNZAxUZPAcW0DP-A5jocmP5xPjt1o4ilfU1Rs8ZpaeradoHt3fj_dHExQkig4G3PrIz9jmOpwUpy1bL4dNbfYcgqqnLkcFwDsAp0bnVG_DGy5mnJ6_v3eCQHvmlMEj1Fsjwa6HBoYaLbU-tyMewfEgS8IwZ4qMRUDqmBHClAB8pRrv/s1307/Open%20Swim.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTSeE1i6sEcBHNZAxUZPAcW0DP-A5jocmP5xPjt1o4ilfU1Rs8ZpaeradoHt3fj_dHExQkig4G3PrIz9jmOpwUpy1bL4dNbfYcgqqnLkcFwDsAp0bnVG_DGy5mnJ6_v3eCQHvmlMEj1Fsjwa6HBoYaLbU-tyMewfEgS8IwZ4qMRUDqmBHClAB8pRrv/w640-h426/Open%20Swim.jpg" width="640" /></a></div><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><a data-saferedirecturl="https://www.google.com/url?q=https://openswim.com&amp;source=gmail&amp;ust=1683893401880000&amp;usg=AOvVaw1O3KdvC8jFKu06FY4KMGPH" href="https://openswim.com/" style="color: #1155cc;" target="_blank">Open Swim</a>&nbsp;teams up with footwear company PEDRO in Singapore for their latest collection featuring Disney’s beloved Toy Story characters. With VFX by the Open Swim team, Direction by Bradley J. Ross, Creative Direction by Ariana Nehmad Ross, and Unreal Engine Consulting by Romeo615videos, Open Swim contributed the creation of environments, human models and product animation, bringing<a data-saferedirecturl="https://www.google.com/url?q=https://www.pedroshoes.com/sg/thejournal/editorial/a-new-frontier.html&amp;source=gmail&amp;ust=1683893401880000&amp;usg=AOvVaw3F05qRzy3BNcTwfu_zoR5c" href="https://www.pedroshoes.com/sg/thejournal/editorial/a-new-frontier.html" style="color: #1155cc;" target="_blank">&nbsp;the nostalgic campaign to life</a>.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><i></i><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“Their team was professional, responsive, and incredibly knowledgeable. They truly understood our needs and provided creative solutions that exceeded our expectations. We look forward to working with them again in the future,” said a representative from PEDRO.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">The project highlights a connection of friendship through the lens of toys featuring the well-known and beloved Buzz Lightyear characters. With PIXAR known for bringing joy to their audience and existing in the digital world, the PEDRO campaign combines the digital world with the real while focusing on the connection between humans and objects. The Buzz Lightyear collection of shoes and accessories is designed to reflect that connection, where magic meets effortless urban style sophistication. Behind the scenes of the campaign, the Open Swim team was tasked with modeling PEDRO’s Buzz Lightyear collection to create a teaser video and AR filter along with using MetaHuman &amp; Unreal Engine to show them being worn in editorial videos and stills.&nbsp;</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“We take a bespoke approach to every project we do, and this project showcases the breadth and depth of the talent at Open Swim,” shares Executive Producer, Amyliz Pera. “Creating humans and stitching clothing for them certainly requires a unique touch. Everyone came together to push the software to its limits to both find the fashion we needed and remain streamlined without body scans or a more complex VFX approach.”</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“Stepping out of the live action world and utilizing gaming technology for commercial storytelling, opened our creative universe. We had to keep the teaser short, but we had so many cool ideas, it could've been a feature,” adds Owner / Creative Director, Bradley J. Ross, “What’s crazy about this medium is that it requires<b>&nbsp;</b>us to be one part artist, one part tech nerd, one part storyteller, and even one part osteologist!”&nbsp;</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><br /></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5407556498116749327/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/05/open-swim-brings-latest-pedro-x-buzz.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5407556498116749327'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5407556498116749327'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/05/open-swim-brings-latest-pedro-x-buzz.html' title='Open Swim Brings Latest PEDRO x Buzz Lightyear Collaboration to Life'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTSeE1i6sEcBHNZAxUZPAcW0DP-A5jocmP5xPjt1o4ilfU1Rs8ZpaeradoHt3fj_dHExQkig4G3PrIz9jmOpwUpy1bL4dNbfYcgqqnLkcFwDsAp0bnVG_DGy5mnJ6_v3eCQHvmlMEj1Fsjwa6HBoYaLbU-tyMewfEgS8IwZ4qMRUDqmBHClAB8pRrv/s72-w640-h426-c/Open%20Swim.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8530783251202601880</id><published>2023-05-02T20:19:00.004-07:00</published><updated>2023-05-02T20:19:59.408-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="House 337"/><category scheme="http://www.blogger.com/atom/ns#" term="Simply Be"/><title type='text'>House 337 Puts Issue of Fitting at the Heart of Simply Be’s New 'Serious About Shape' Campaign</title><content type='html'><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span></span></span></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_L2jCm7jOW9dvw-a4F-VJnEnGc3JvDHOHYnPESSnUQAKr_mnYQpGVQEOCOzwUVwSQ8RI0_NCxm9Y9DXH0Hdplx3HFz2Pgi9UjbJNH49aLFjNLBDeAzEBwzXr3lcoqKjC2NVCfOY6ispv6XhijIgmVmgKKTPVw0t-II8ODOTbTN_vGiRbLBzKiIfLaLg/s3504/SimplyBe-ShoreditchCanvas-Insitu.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1722" data-original-width="3504" height="314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_L2jCm7jOW9dvw-a4F-VJnEnGc3JvDHOHYnPESSnUQAKr_mnYQpGVQEOCOzwUVwSQ8RI0_NCxm9Y9DXH0Hdplx3HFz2Pgi9UjbJNH49aLFjNLBDeAzEBwzXr3lcoqKjC2NVCfOY6ispv6XhijIgmVmgKKTPVw0t-II8ODOTbTN_vGiRbLBzKiIfLaLg/w640-h314/SimplyBe-ShoreditchCanvas-Insitu.jpg" width="640" /></a></span></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/zbNydq7Pxf0" width="730" youtube-src-id="zbNydq7Pxf0"></iframe></span></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Inclusive fashion brand <a>Simply Be</a> is calling time on clothes which make women feel like their bodies are “wrong” and instead focusing on the real enemy – bad fit – with its new brand platform “Serious About Shape”, developed by creative collective <a href="House 337">House 337</a>.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>That message is at the heart of a new film breaking on Monday 1 May, also created by House 337, which shows how Simply Be is the style ally for every woman and every kind of body, no matter her shape or size.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>The 30-second ad opens with an audio montage of self-shaming messages women have internalised after years of trying on clothes which don’t fit. A clear voice then breaks through the babble, announcing: “Your bodies have never been the problem.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>“Everybody deserves fashion that fits,” the voiceover continues, as a diverse cast of models showcase Simply Be products including a knee-high boot available in three calf sizes; a bodycon dress that’s actually conscious that bodies come in different shapes; and the brand’s denim range, designed so women of all shapes can easily find jeans that perfectly fit from waist to ankle.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>It ends with the new Simply Be brand line: “Serious About Shape.” This reflects Simply Be’s vast experience designing well-fitted clothes, its breadth of size architecture, using hundreds of body scans for reference, and fittings with live models to ensure garments are comfortable for the wearer.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>‘Serious about Shape’ is more than a tagline— it positions Simply Be as a womenswear brand that puts women first and serves as an attitudinal, galvanising intention to always do better for their customer and the industry.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Sinead Donohoe, Head of Marketing at Simply Be, said: “Once again, House 337 have delivered a powerful campaign that speaks directly to consumers’ hearts. House 337 has helped us to articulate how much we understand what is important to our customers.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>The predominantly female team ran an open casting call and sourced a diverse range of women of all shapes and sizes, beyond the classic hourglass shape most commonly found on agency books. At its heart, the team structure and casting ensured the campaign tapped into real insight that resonated with the consumer's understanding of the problems women face when it comes to finding fashion that fits.&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Zara Ineson, Executive Creative Director at House 337, said: “Clothing that actually fits is a subject that seems frivolous, but when you dig deeper, it’s incredibly important to self-confidence and wellbeing. For too long, the fashion industry has fuelled a culture where women shame themselves when something doesn’t fit right. Instead of “the cut is wrong”, we’ll go “my bum is too big”. Enough! Through diverse casting and a fresh brand POV, Simply Be want to lead the change - the fashion brand that encourages women to blame the clothing, not themselves.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>The campaign which will air on All4, ITV Hub and Sky, evolves into the next phase of the Simply Be’s mission from the AW22 message with a rallying cry to break up with badly fitting clothing and empowering women to find emotional liberation – once and for all.&nbsp;</span></span></p><p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></p><p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span>CREDITS</span></b></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Executive Creative Director Zara Ineson&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Creative Director Turhan Osman</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Senior Art Director Laura Liggins</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Creative Team Poppy Cumming-Spain &amp; Christina Worman</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Strategy Director Laura Sammarco</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Senior Strategist Abbey Gaunt</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Account Management Sarah Johnston, Dom Kocur &amp; Jessica Muhl</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Agency Producer Lawrie McLintock&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Photographer Emily Lipson</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Director/Production Co SportsCar/Object &amp; Animal&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Producer Jen Gelin</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Editor Laura Cairney-Keize/Trim&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Post Production No.8</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>Sound Design James E @ No.8</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span>DoP João De Botelho</span></span></p><span style="font-size: medium;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script></span> <span style="font-size: medium;"><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins></span> <span style="font-size: medium;"><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8530783251202601880/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/05/house-337-puts-issue-of-fitting-at.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8530783251202601880'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8530783251202601880'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/05/house-337-puts-issue-of-fitting-at.html' title='House 337 Puts Issue of Fitting at the Heart of Simply Be’s New 'Serious About Shape' Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_L2jCm7jOW9dvw-a4F-VJnEnGc3JvDHOHYnPESSnUQAKr_mnYQpGVQEOCOzwUVwSQ8RI0_NCxm9Y9DXH0Hdplx3HFz2Pgi9UjbJNH49aLFjNLBDeAzEBwzXr3lcoqKjC2NVCfOY6ispv6XhijIgmVmgKKTPVw0t-II8ODOTbTN_vGiRbLBzKiIfLaLg/s72-w640-h314-c/SimplyBe-ShoreditchCanvas-Insitu.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6207099684592500399</id><published>2023-04-08T06:20:00.001-07:00</published><updated>2023-05-24T12:24:22.135-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="Joe Fresh"/><category scheme="http://www.blogger.com/atom/ns#" term="Loblaw"/><category scheme="http://www.blogger.com/atom/ns#" term="Roxy Earle"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Joe Fresh and Roxy Earle Launch Vacation-Inspired Capsule Collection</title><content type='html'><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtJglHR3lp5zU6g3Y7lsND1rQmlcln7D4xRZjkDPP8fvESGAivRtlv1pdqDSughzUi-c4SvvsFgdobU_BnsYPw__te-mTcIMtT1bIdromTywxLxDvNzfnAf1AZVw2YcgEvWgNqa-VFAhR9lGiCfLJkfbBUjgdYtaLw56p7c9bhUo4FyYbdlVvsRL0C8Q/s2048/52779377001_fb4c7e483a_k.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1366" data-original-width="2048" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtJglHR3lp5zU6g3Y7lsND1rQmlcln7D4xRZjkDPP8fvESGAivRtlv1pdqDSughzUi-c4SvvsFgdobU_BnsYPw__te-mTcIMtT1bIdromTywxLxDvNzfnAf1AZVw2YcgEvWgNqa-VFAhR9lGiCfLJkfbBUjgdYtaLw56p7c9bhUo4FyYbdlVvsRL0C8Q/w640-h426/52779377001_fb4c7e483a_k.jpg" width="640" /></a></div><span style="font-size: medium;"><a href="https://www.joefresh.com/" target="_blank">Joe Fresh</a> is excited to announce a limited edition spring vacation capsule collection with Roxy Earle. The Hotel Roxy collection will feature 17 getaway essentials including swimwear, dresses, sleepwear, and accessories. It will be available online April 12th and in select stores April 13th, 2023.<br /><br />"I'm so excited to be partnering with Joe Fresh for the third time to bring people of all shapes and sizes a collection that makes them feel fabulous," says <a href="https://luxuriousroxy.com/" target="_blank">Roxy Earle</a>. "For many, it's not easy finding great vacation wear that is size inclusive and a great price point. I have always found "girls trips" and bachelorettes difficult. Whether it was looking for a fun bikini for a pool day, a nice robe to get ready in, or the perfect beach cover up, I could never find anything that came in my size and made me feel good – those experiences inspired this collection. I have worked hand-in-hand with Joe Fresh so you don't have to feel that way, and created a collection that has everything you need to pack for a getaway with family or friends."</span><p></p><p><span style="font-size: medium;">&nbsp;</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipGBZKJJKyCsHVgHpFU46REiAhGgNNHVJv0rRFRafDVAZE14HuEoMNFLyAbLeWN05nncfdHYOTgW_qq5T07IGHaJRLB1UTyrw70iHwsWQd6YeizW3pdqsnvdkerJJWC0IIYXl6dpq-FgIG2iEyw4fnI1rW7Ilj_qm9IUO1hr00cG6moXrNvEb_a6HVNw/s2047/52779855713_46607a0d47_k.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1408" data-original-width="2047" height="440" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipGBZKJJKyCsHVgHpFU46REiAhGgNNHVJv0rRFRafDVAZE14HuEoMNFLyAbLeWN05nncfdHYOTgW_qq5T07IGHaJRLB1UTyrw70iHwsWQd6YeizW3pdqsnvdkerJJWC0IIYXl6dpq-FgIG2iEyw4fnI1rW7Ilj_qm9IUO1hr00cG6moXrNvEb_a6HVNw/w640-h440/52779855713_46607a0d47_k.jpg" width="640" /></a></span></div><span style="font-size: medium;"><br /><br />Since launching their first collection together in 2019, Joe Fresh and Roxy continue to offer collections that are designed for a diverse range of body types, with thoughtful and inclusive details woven throughout. The Hotel Roxy collection provides customers with a one-stop-shop for all their vacation needs, including the return of swimwear, sportswear, accessories, and sandals up to a women's size 11, a size extension that is a first for the brand. Joe Fresh continues to work to provide customers with more size inclusive options across all categories.<br /><br />"Being able to leverage the feedback from Roxy and her community has helped us to design something not only beautiful but also with an amazing fit," says Jade Degraff, Joe Fresh Designer. "We're so excited to finally see this collection come to life that has everything customers need, whether they are heading out of town for a summer weekend, or to a warm-weather destination with friends. It has been great to work alongside Roxy to design a fulsome collection where you can get everything you need in one place, making it so easy to shop."<br /></span><p></p><span style="font-size: medium;"><br /><br /></span><p><span style="font-size: medium;"><b><br />About Joe Fresh</b><br />Essential Style. Exceptional Value. Founded in 2006, <a href="https://www.joefresh.com/" target="_blank">Joe Fresh</a> offers accessible, modern design in lifestyle collections for women, men, and children. Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish, and thoughtful details. In categories spanning apparel, accessories, and footwear, Joe Fresh provides quality and style for the entire family. In Canada, Joe Fresh products are available in more than 1,450 retail locations; including over 350 Loblaw locations, 1,300 Shoppers Drug Mart locations, 7 freestanding Joe Fresh stores and JoeFresh.com. For more information, please visit joefresh.com.<br /><br /><b>About Roxy Earle</b><br />Born and raised in Toronto, <a href="https://luxuriousroxy.com/" target="_blank">Roxy Earle</a> is a celebrated fashion and women empowerment icon. After a decorated marketing career winning multiple awards including a Cannes Lion, and becoming Director of European Advertising at American Express in London, she was cast on The Real Housewives of Toronto. Becoming the breakout star of the series, she utilized her platform to launch the #MySizeRox body confidence movement. Through her size inclusive collaborations and promotion of body confidence and positivity, she has broken down social barriers and given a voice to women long unheard in the fashion world. She continues her work to lift women up in her app Ana which bridges positive mindset practices with health and menstrual cycle-based insights, and brings together the best in confidence leadership, mental wellness, and women's health technology.</span><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> </p><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6207099684592500399/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/04/joe-fresh-and-roxy-earle-launch.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6207099684592500399'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6207099684592500399'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/04/joe-fresh-and-roxy-earle-launch.html' title='Joe Fresh and Roxy Earle Launch Vacation-Inspired Capsule Collection'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtJglHR3lp5zU6g3Y7lsND1rQmlcln7D4xRZjkDPP8fvESGAivRtlv1pdqDSughzUi-c4SvvsFgdobU_BnsYPw__te-mTcIMtT1bIdromTywxLxDvNzfnAf1AZVw2YcgEvWgNqa-VFAhR9lGiCfLJkfbBUjgdYtaLw56p7c9bhUo4FyYbdlVvsRL0C8Q/s72-w640-h426-c/52779377001_fb4c7e483a_k.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2401462853279293057</id><published>2023-04-01T11:36:00.002-07:00</published><updated>2023-11-30T06:00:18.064-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Both&"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Both& Apparel marks Trans Day of Visibility with Empowering Campaign</title><content type='html'><p><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA8wcQBLs1tMGLOW3_qNhiE0LnLgRGzRrJzgqc2IEoQJ8rv4GLk5u96s5eeySK8GApUZEybVzcNHJTSPiq5vAUowGL0SIIf27zycICBJFNU0nVVae-3xdQOHeIR3QGen5xqcDPZqXEibWaxh6BM7Y8U_XJ-PV5dUusURGPlEfAVQ0F-mRextJXtTNFXw/s1307/Woody%20Collage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA8wcQBLs1tMGLOW3_qNhiE0LnLgRGzRrJzgqc2IEoQJ8rv4GLk5u96s5eeySK8GApUZEybVzcNHJTSPiq5vAUowGL0SIIf27zycICBJFNU0nVVae-3xdQOHeIR3QGen5xqcDPZqXEibWaxh6BM7Y8U_XJ-PV5dUusURGPlEfAVQ0F-mRextJXtTNFXw/w640-h426/Woody%20Collage.jpg" width="640" /></a></span></div><p></p><p><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.bothandapparel.com/" target="_blank">Both&amp; Apparel</a>, the trans masc fashion label, is launching an empowering ad campaign to coincide with Trans Day of Visibility on Friday 31 March, created by the human experience agency WongDoody.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Breaking on high-profile OOH sites in New York, London and Paris to promote Both&amp;’s new denim range, the campaign pays homage to Calvin Klein’s iconic 1990s ads featuring Kate Moss and Mark Wahlberg, shot by Herb Ritts.&nbsp;</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">For Both&amp; Apparel, however, it’s three trans masc men – models Tai Hattingh, Arthur Macnair and Ethan Denadai – who feature front and centre. Wearing the brand’s jeans and appearing both topless and in classic Both&amp; white tees, the models pose for a series of stills, as well as a film.</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">The campaign was shot by </span><span style="font-size: medium;"><a data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/lydia_garnett/&amp;source=gmail&amp;ust=1680364946760000&amp;usg=AOvVaw3c6kZvazXeH_qvgVC2EWB0" href="https://www.instagram.com/lydia_garnett/" style="color: #1155cc; text-decoration: none;" target="_blank"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-ligatures: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Lydia Garnett</span></a><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">, a non-binary photographer based in London who has worked for brands including Nike, Stonewall and England’s Lionesses. WongDoody also collaborated with trans icon </span><a data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/danielsea_&amp;source=gmail&amp;ust=1680364946760000&amp;usg=AOvVaw1O6274ZUoZYbqPwfnMTp2f" href="https://www.instagram.com/danielsea_" style="color: #1155cc; text-decoration: none;" target="_blank"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-ligatures: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Daniel Sea</span></a><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">, known internationally for playing Max on </span><span style="font-family: Arial; font-style: italic; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">The L Word</span><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">, who acted as Executive Creative Director of the shoot.</span></span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Finn Shepard, Founder &amp; CEO of Both&amp; Apparel, said: “Sure, we could have talked about all the fit details that go into making clothes which fit trans bodies – but WongDoody’s take was that you know your jeans fit when you put them on and you feel 100. Daniel Sea, Lydia Garnett and our models took that idea and really ran with it, creating this incredible, sexy celebration of hot-as-hell trans masc bodies.”&nbsp;&nbsp;</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Grace Francis, Global Chief Creative &amp; Design Officer at WongDoody, said: “We wanted to let the world know that Finn and Both&amp; are doing the Lord’s work, and what better way than by paying homage to an iconic aesthetic with a cast of sexy trans masc men. It’s even more special that we get to do this on an internationally recognised holiday, and let the trans community know that we don’t just see you, we love you (and we also think you look hot).”</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">The posters can be seen in New York, London and Paris on 27 March in the run up to Trans Day of Visibility on 31 March. Along with the OOH element, the Both&amp; Denim creative will be featured on social channels owned by Both&amp; and the talent who contributed.</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Shepard, himself a trans man, launched Both&amp; in 2020 after struggling to find clothing that fit his body well. The label is focused on making high-quality, stylish essentials in proportions that fit trans men’s bodies, designed to create a masculine silhouette and inspire a sense of gender joy.&nbsp;</span></p><p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Credits</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Client</span><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Brand Both&amp; Apparel</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Founder and CEO Finn Shephard</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Creative Agency Team</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Agency WongDoody</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Global Chief Creative &amp; Design Officer Grace Francis</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Executive Creative Director Jamie Mancini</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Head of Strategy Kim Abbott</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Senior Producer Amy Wise</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Head of Design Valentina Proietti&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Art Director Tom Benford</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Production Assistant Harry Butler</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Talent + Stakeholders</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Executive Creative Director Daniel Sea</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Photographer Lydia Garnett</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Models Tai Hattingh, Arthur Macnair &amp; Ethan Denadai </span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Videographer Karolina Papp</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Photography Assistant Jody Evans</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Stylist Honor Barber</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Make Up Chie Fujimoto</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Hair Zara Toppin</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Studio Producer Sandra Ebert </span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Media planning/buying</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial; font-size: medium; font-variant-east-asian: normal; font-variant-ligatures: normal; vertical-align: baseline; white-space: pre-wrap;">Giant Posters (NY), Pop Art (London), Paper Trails Europe (Paris)</span></p><br class="Apple-interchange-newline" /><br /><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2401462853279293057/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/04/both-apparel-marks-trans-day-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2401462853279293057'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2401462853279293057'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/04/both-apparel-marks-trans-day-of.html' title='Both& Apparel marks Trans Day of Visibility with Empowering Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA8wcQBLs1tMGLOW3_qNhiE0LnLgRGzRrJzgqc2IEoQJ8rv4GLk5u96s5eeySK8GApUZEybVzcNHJTSPiq5vAUowGL0SIIf27zycICBJFNU0nVVae-3xdQOHeIR3QGen5xqcDPZqXEibWaxh6BM7Y8U_XJ-PV5dUusURGPlEfAVQ0F-mRextJXtTNFXw/s72-w640-h426-c/Woody%20Collage.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6805134215491135571</id><published>2023-03-31T05:47:00.006-07:00</published><updated>2023-03-31T05:49:02.343-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Golden LA"/><category scheme="http://www.blogger.com/atom/ns#" term="nike"/><title type='text'>Golden’s Jimmy Marble Drops Exuberant Spot for Nike Kids Shoe Launch </title><content type='html'><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: 15px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVvL66tws8cz2NfoZsZ3VyPD0Ww_MK1h3B1DMdCsQGYXIK4FBwZiUQrYsHPndgt-Vpi_01uSwOQXzzRi01JBrXke55w22SQyQ_AALuu4l_NWtN0gJ-Ot17d_HPU1kHPY_rx_9LC-4CBRdVgE3PpCAl8bRgETLa4MGfqcqpS5jJahQ4jLzQqiD2CyfCNA/s1550/Nike%20Kids%20Max.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVvL66tws8cz2NfoZsZ3VyPD0Ww_MK1h3B1DMdCsQGYXIK4FBwZiUQrYsHPndgt-Vpi_01uSwOQXzzRi01JBrXke55w22SQyQ_AALuu4l_NWtN0gJ-Ot17d_HPU1kHPY_rx_9LC-4CBRdVgE3PpCAl8bRgETLa4MGfqcqpS5jJahQ4jLzQqiD2CyfCNA/w640-h360/Nike%20Kids%20Max.jpg" width="640" /></a></div><span style="color: #0e101a; text-indent: 0.505997pt; white-space: pre-wrap;"></span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: 15px;"><span style="color: #0e101a; text-indent: 0.505997pt; white-space: pre-wrap;">Director <a href="https://www.golden.la/director-posts/jimmy-marble" target="_blank">Jimmy Marble</a>, a maelstrom of style and irreverence, recently released his first project as a member of the Golden LA family: A lighthearted, action-packed spot for the launch of the&nbsp; NIKE KIDS “Air Max 270 Go” shoe. He adds this shoe launch spot to an expansive and versatile portfolio, which includes commercial shorts for Target, Pinterest, and Marc Jacobs, photography of celebrities like Ariana Grande, and several Vimeo Staff Pick-ed short films.&nbsp;</span><br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: 15px;"><span style="color: #0e101a; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-indent: 0.858002pt; vertical-align: baseline; white-space: pre-wrap;">Framed within the context of the dad asking the child what she did that day, the&nbsp;</span><a href="https://www.youtube.com/shorts/ZXyMewQ0Nf4" target="_blank">Nike Kids Air Max spo</a>t&nbsp;</span><span style="color: #0e101a; font-size: 15px; text-indent: 0.858002pt; white-space: pre-wrap;">follows a little girl from sun-up to sun-down, joyfully riding her bike, kicking a soccer ball, and gliding along on a skateboard toboggan. While highlighting the vibrant kid’s shoe in a&nbsp; variety of different playful contexts, Marble also seamlessly blends his colorful sense of surrealism and design with genuine, relatable emotion.&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; text-indent: 0.252998pt; white-space: pre-wrap;"><br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; text-indent: 0.252998pt; white-space: pre-wrap;">“There’s a mix I’m always aiming for between design and naturalness. Everyone is shot so specifically and accompanied by a distinct camera move. As a result, every performance from&nbsp; the kid feels authentic and natural, blending the design’s feel with realism.”&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; text-indent: 0.693001pt; white-space: pre-wrap;"><br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; text-indent: 0.693001pt; white-space: pre-wrap;">His second project and first full shoot with the global brand, the spot was also personal for&nbsp; Marble, who, as a four-year-old’s father, sought to capture the tenderness of his father-daughter relationship on-screen. He also highlights the maximalist lifestyle of a kid using marked camera moves, graphic matching, and a choice soundtrack, Mozart’s “The Marriage of Figaro,” which&nbsp; Marble associates with his own childhood and listened to non-stop in the studio while creating the ad.&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: 15px;"><span style="color: #0e101a; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">“I remember really connecting to certain classical music pieces as a kid, and “The Marriage of&nbsp; Figaro” was one of those,” said Marble. “I remember dancing to it, almost possessed by its upbeat energy. I feel like the song embodies the </span><span style="color: #0e101a; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">joie de vivre </span><span style="color: #0e101a; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">of being a kid.”&nbsp;</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; white-space: pre-wrap;">The circumstances of the shoot only augmented the ad’s maximalist energy and tempo. They shot in L.A. during an unusual October heatwave. </span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; white-space: pre-wrap;"><br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; white-space: pre-wrap;">“It was crazy hot, but there was a kid wrangler on set keeping them focused, energetic, and positive, so thankfully, we moved quickly,” said Marble.</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; white-space: pre-wrap;"><br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; white-space: pre-wrap;">At the ad’s close, after spending the day gleefully engaged in countless fun activities, the little&nbsp; girl finally replies about what she did that day with a hilariously apt,’ Nothing.’ It’s the perfect absurdist kid response and a tongue-in-cheek summation of such an impactful and successful campaign.&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #0e101a; font-size: 15px; text-indent: 0.417999pt; white-space: pre-wrap;"><br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-right: 43.103pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: 15px;"><span style="color: #0e101a; text-indent: 0.417999pt; white-space: pre-wrap;">“I loved working with Golden on this project. They elevated the experience every step of the way,” said Marble. “It was great working brand-direct with Nike, too. It went so smoothly&nbsp;</span><span style="color: #0e101a; text-indent: 0.626999pt; white-space: pre-wrap;">because they’re a brand that knows who they are and who understood and supported my&nbsp;vision.”&nbsp;</span></span></div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6805134215491135571/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/03/goldens-jimmy-marble-drops-exuberant.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6805134215491135571'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6805134215491135571'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/03/goldens-jimmy-marble-drops-exuberant.html' title='Golden’s Jimmy Marble Drops Exuberant Spot for Nike Kids Shoe Launch '/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVvL66tws8cz2NfoZsZ3VyPD0Ww_MK1h3B1DMdCsQGYXIK4FBwZiUQrYsHPndgt-Vpi_01uSwOQXzzRi01JBrXke55w22SQyQ_AALuu4l_NWtN0gJ-Ot17d_HPU1kHPY_rx_9LC-4CBRdVgE3PpCAl8bRgETLa4MGfqcqpS5jJahQ4jLzQqiD2CyfCNA/s72-w640-h360-c/Nike%20Kids%20Max.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8774791489165899060</id><published>2023-03-24T07:21:00.002-07:00</published><updated>2023-05-02T20:46:53.792-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="Merchant"/><category scheme="http://www.blogger.com/atom/ns#" term="Steff Eleoff"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Allie Yonick Unveils Otherworldly Jewellery Campaign for Steff Eleoff </title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheh8amCULQXEu-G8OFvpdFXS6l6j25SU43NfMwW5VX82ugqjL72A1dFftPEpSzsQLwc-ovQ4dtKtKWnXY0yMARPERTAMlx_pbpQZnUAewNqx1pnTi20J71y4gcmEyXTQo6sPJhy0v-KlJkqaYD4G1Fb7j1ivLYHrgHvXCw7uFI0aDzLYQR7nMpge9o/s1550/bLAH.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="871" data-original-width="1550" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheh8amCULQXEu-G8OFvpdFXS6l6j25SU43NfMwW5VX82ugqjL72A1dFftPEpSzsQLwc-ovQ4dtKtKWnXY0yMARPERTAMlx_pbpQZnUAewNqx1pnTi20J71y4gcmEyXTQo6sPJhy0v-KlJkqaYD4G1Fb7j1ivLYHrgHvXCw7uFI0aDzLYQR7nMpge9o/s600/bLAH.jpg" width="600" /></a></div> <p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/RzJDnrLHloo" width="730" youtube-src-id="RzJDnrLHloo"></iframe></div><p></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; text-align: left;"><span style="color: black; font-family: Arial; font-size: 11pt; text-align: justify; white-space: pre-wrap;">Sustainable luxury jewellery brand <a href="https://www.steffeleoff.com/" target="_blank">Steff Eleoff</a> unveils its latest collection with an ethereal campaign film directed by Canadian filmmaker Allie Yonick.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; text-align: left;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; white-space: pre-wrap;"><span style="font-family: Arial;"><span style="color: black;">Represented in Canada by production company Merchant, Allie’s film was inspired by jewellery designer Steff’s creative processes - an idea that was quite literally plucked from thin air. Set during a ferocious rainstorm, the 30” cinematic spot shows a woman speeding down a highway. As the storm intensifies, the rain turns to molten drops that pelt her windscreen and echo the forms of the pieces that adorn her ears and fingers. Adopting a futuristic, yet nostalgic aesthetic, the contrasting elements are reminiscent of Ridley Scott’s ‘Blade Runner’ (1982).</span></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; text-align: left;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; white-space: pre-wrap;"><span style="font-family: Arial;"><span style="color: black;">For her SS/23 metallic collection, Steff was inspired by a similar drive home that she experienced during a storm. Leveraging the natural beauty of the shapes and forms that surround us, the designer often takes inspiration from nature, architecture and art history and this particular collection is directly inspired by abstract shapes of rain that fell onto her windshield that day.</span></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; text-align: left;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; white-space: pre-wrap;"><span style="font-family: Arial;"><span style="color: black;">Often associated with warning, caution but also transformation, the orange colour palette is yet another nod to the futuristic and otherworldly theme of the campaign, further emphasised through model Vanessa Campana’s styling and burnt orange hair colour. Drawing inspiration from Rachael, the Nexus-6 replicant from ‘Blade Runner’, Vanessa looks perfectly ethereal dripping in distinctive silver jewellery from Steff’s latest SS23 collection.&nbsp;</span></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; text-align: left;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; white-space: pre-wrap;"><span style="font-family: Arial;"><span style="color: black;">Working closely with cinematographer Julian Loaga and virtual production house VP House, Allie used a volume wall to achieve an ‘otherworldly’ aesthetic, ensuring that the cameras and resolution used perfectly complemented the natural lighting provided. Allie overcame the camera movement limitations of the virtual set, by incorporating heavy VFX to create the surreal world. The electrifying orange and pink hues of the sunset and chrome raindrops were all achieved in post-production.&nbsp;&nbsp;</span></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; text-align: left;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; white-space: pre-wrap;"><span style="font-family: Arial;"><span style="color: black;">Allie Yonick, director at Merchant, speaks on the project: </span></span></span><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; white-space: pre-wrap;"><span style="font-family: Arial;"><span style="color: black;">“I could totally relate to Steff’s whole creative process in the sense that it can come from anywhere - that's the beauty in creation, it’s not preconceived, but through the doing that the universe kind of brought to us. The most enjoyable part was the energy around it and the support. We all really came together and that alchemy is the best feeling ever. We all wanted the best idea to win, it wasn’t about a specific idea, it just built and grew in this infectious way. Pure joy!”</span></span></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8774791489165899060/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/03/allie-yonick-unveils-otherworldly.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8774791489165899060'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8774791489165899060'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/03/allie-yonick-unveils-otherworldly.html' title='Allie Yonick Unveils Otherworldly Jewellery Campaign for Steff Eleoff '/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheh8amCULQXEu-G8OFvpdFXS6l6j25SU43NfMwW5VX82ugqjL72A1dFftPEpSzsQLwc-ovQ4dtKtKWnXY0yMARPERTAMlx_pbpQZnUAewNqx1pnTi20J71y4gcmEyXTQo6sPJhy0v-KlJkqaYD4G1Fb7j1ivLYHrgHvXCw7uFI0aDzLYQR7nMpge9o/s72-c/bLAH.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1489071871683040376</id><published>2023-03-09T05:47:00.000-08:00</published><updated>2023-04-14T06:43:05.638-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="C41"/><category scheme="http://www.blogger.com/atom/ns#" term="Dr. Martens"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Dr. Martens Nu Souls Campaign Celebrates Ten Years of the Jadon Platform</title><content type='html'><span id="docs-internal-guid-8fc482ea-7fff-b42b-6a22-97e0f33e6fcc"><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOOTwcETV84scg4FeUTi1qHDJI-_l2aAozeMVrz4T-7S-IMOAp7BNoP72FSS8Kt52vIEdg4WnJlb01tnqg_XkorXmQMIJ_9ytgR3y5noi9IWFJTlMkjurPpO3_UJX4mFx_nogfBvMB6uA7fK7s6av1pu1-JH2lP0gosnvFFh3LavnX0u960KhvfZqC/s1550/Dr.%20Martens.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOOTwcETV84scg4FeUTi1qHDJI-_l2aAozeMVrz4T-7S-IMOAp7BNoP72FSS8Kt52vIEdg4WnJlb01tnqg_XkorXmQMIJ_9ytgR3y5noi9IWFJTlMkjurPpO3_UJX4mFx_nogfBvMB6uA7fK7s6av1pu1-JH2lP0gosnvFFh3LavnX0u960KhvfZqC/w640-h360/Dr.%20Martens.jpg" width="640" /></a></div><span style="font-family: Verdana; white-space: pre-wrap;"><span style="font-size: medium;"><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://player.vimeo.com/video/803871792?h=3c8626f857&amp;title=0&amp;byline=0&amp;portrait=0" width="730"></iframe>How does an icon become an icon? This is the story of the Nu Souls, those who are preparing to become icons, but still do so much far from the spotlight.</span></span></span><div><span><span style="font-family: Verdana; font-size: medium;"><span style="white-space: pre-wrap;"><br /></span></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.c-41.it/" target="_blank">C41</a> created and produced a new editorial campaign for Dr. Martens, launched through a video teaser that recounts and reconstructs the steps every artist takes to get to the big stages. From the uncertainty of the zero point to feeling that everything is finally possible.</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Celebrating the 10 years of the Jadon Platform, <a href="https://www.drmartens.com/" target="_blank">Dr. Martens</a> aims, once again, to establish itself as an iconic brand for an entire generation of style leaders. From Millennials to Generation Z, Dr. Martens is able to cross time gaps and be an eternal reference point, far beyond the passing fashions. A symbol of rebellion and freedom, of diversity and self-expression, which find full manifestation in the musical context. Every artist, sooner or later, has defined himself through a pair of Dr. Martens, at the same time redefining the identity of the boot itself. The Jadon is the shoe for those who want to go further while remaining true to themselves, and not relegating all self-expression to clothing. It is a shoe that claims to be there, turning the spotlight on the wearer. Timeless. Trendsetting. Unique. Just as the Nu Souls.</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Making their way through suburban stages and rehearsal halls, the Nu Souls are preparing to conquer the main scene. Exponents of a new genre, born from the reinterpretation of 70s R&amp;B and soul in a contemporary key, through pop and electronic sounds. But they also represent the return of an interiority (in the lyrics and the mood) that was gradually disappearing in the latest commercial drifts of pop and trap music.&nbsp;</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">C41 went in search of the emerging young icons from Milan who characterize this world and who will soon conquer it. Wearing a pair of Dr. Martens, they can finally express themselves. Visualizing the stories of Ethan (voice), Julie Ant (saxophone), Andrea Dissimile (drummer), and Evissimax (DJ), the video teaser recounts the journey of an icon.</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Step 1 - THINK IT</b></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">First of all, an idea needs to be explored and experimented. In this first step, we get to know the artists in the place of reference for their creative process: from the bedroom to the rehearsal room, passing through any other place that is significant in the process of conception and composition, like a Chinese restaurant or a car park.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><br /></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Step 2 - MAKE IT</b></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Once conceived, an idea has to be realized. The artists are called to become who they really are, and we follow them in this important process, together with the people they feel closest to. Hair, clothes, and shoes: everything participates in the definition of an increasingly defined and personal identity. And finally, they can also wear their Jadon.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><br /></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Step 3 - SHOW IT</b></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now, at the end of this journey, it’s their turn. The last step is when they can finally share with the audience what they have created: the performance, as well as themselves. The artists are portrayed during the moment when they show us all that they created and what they really can be. There it is the public itself that will determine the success of the project. To decide, in the end, what could really become an icon.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><br /></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Each of them had the opportunity to build his own myth, through the most classic of heroes’ journeys. And within these contemporary mythologies, every rule is subverted. Thus the stage, together with the parterre, becomes a perimeter within which to begin writing one’s own story, with no more fear of the spotlights. And they became, ultimately, icons.</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium;"><span style="white-space: pre-wrap;"><b>CREDITS</b></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Produced by @c41.eu</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Client: Dr.Martens @drmartensofficial</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Ilaria Bonfiglioli @ilarianut, Elisa Ramella @magiceli, Matteo Di Donato @mprospettiva</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creative Direction by C41 Magazine @c41magazine</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creative Directors: LEONE @leonedirector, Luca A. Caizzi @luca.caizzi</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creative &amp; Editor: Robin Sara Stauder @stdrns</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creatives: Simona Gentile @__simonagentile, Sofia Michaud @marmellotta</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Director: Filippo Raineri @raineri_filippo</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">DoP: Giorgio Melgrati</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Camera Op: Luca del Torre @luca_deltorre</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">2nd Unit Camera: Sofia Michaud @marmellotta</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Photographer: LEONE @leonedirector</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Digital Assistant: Simona Gentile @__simonagentile</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Producer: Riccardo Calvi @richard_karamazov</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Project Manager: Elena Rebecca Rivolta @elena.rebecca.rivolta</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Junior Producer &amp; Casting Director: Kevin Ferretti @de.terrente</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Production Assistant: Riccardo Pagano @a_richard_p, Leonardo Ferro @donferro14</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Writer: Claudio Biazzetti @claudiobiuz</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Stylist: Yaya Zeng @yayazeng_, Paolo Vecchies @polycromist</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Assistant Stylist: Yueqi Deng @ooo_dyq</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">MUA: Gaia Dellaquila @gaiadellaquilamua</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Photo Editor: Simona Gentile @__simonagentile</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Post Audio: Vincenzo Pizzi @vincenzopizzi</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Color Correction: Cecilia Barbuti @ciccibuum</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Main Talent: Ethan @ethanlaraa, Andrea Dissimile @andreadissimile, Julie Ant @julietteant, Evissimax @evissimax</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Talent: Memento @m3ment0, Prev @preverywhere_, Arturo @artu10000000</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Verdana; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Special Thanks: @ceraunavolta.unre, @labrutepoque, @funclab.collective, @funclab.records, @yumanity, Gipsoteca Milano</span></p><div><br /></div></span><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1489071871683040376/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/03/dr-martens-nu-souls-campaign-celebrates.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1489071871683040376'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1489071871683040376'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/03/dr-martens-nu-souls-campaign-celebrates.html' title='Dr. Martens Nu Souls Campaign Celebrates Ten Years of the Jadon Platform'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOOTwcETV84scg4FeUTi1qHDJI-_l2aAozeMVrz4T-7S-IMOAp7BNoP72FSS8Kt52vIEdg4WnJlb01tnqg_XkorXmQMIJ_9ytgR3y5noi9IWFJTlMkjurPpO3_UJX4mFx_nogfBvMB6uA7fK7s6av1pu1-JH2lP0gosnvFFh3LavnX0u960KhvfZqC/s72-w640-h360-c/Dr.%20Martens.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6766654778889957288</id><published>2023-03-01T06:07:00.008-08:00</published><updated>2023-03-01T06:07:59.513-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="Men's Wearhouse"/><title type='text'>Men's Wearhouse Celebrates Prom Season with a New Campaign Celebrating Diversity and Giving Back</title><content type='html'><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: small; margin: 0in; text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2laAP6BGtJbMDrmbCAgWM34pNRXqr7CRrJTHiNLjSX6pz3WPoKROlAMknK6qDB5ZknghgV3jRW6O82oHZlNGejzUf5Vzw_UR_M3B3Ze57cgbir_cU-RuMt8_1ualYoSx-i4italJoXqIPBazwOdPhM85UusbfyrOsakU9vnwiR-4vecvOlZxJuHY6/s2700/Tailored_Shared_Services__Mens_Wearhouse_Prom_Campaign.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1801" data-original-width="2700" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2laAP6BGtJbMDrmbCAgWM34pNRXqr7CRrJTHiNLjSX6pz3WPoKROlAMknK6qDB5ZknghgV3jRW6O82oHZlNGejzUf5Vzw_UR_M3B3Ze57cgbir_cU-RuMt8_1ualYoSx-i4italJoXqIPBazwOdPhM85UusbfyrOsakU9vnwiR-4vecvOlZxJuHY6/w640-h426/Tailored_Shared_Services__Mens_Wearhouse_Prom_Campaign.jpg" width="640" /></a></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-family: times; font-size: large;"><a data-saferedirecturl="https://www.google.com/url?q=http://ec2-52-33-3-241.us-west-2.compute.amazonaws.com/x/d?c%3D29639489%26l%3D21f8142d-5c49-4863-9a39-0cbf1f1504c7%26r%3D892b21e0-e6a9-47bd-93bd-eaf5378ccb30&amp;source=gmail&amp;ust=1677765266806000&amp;usg=AOvVaw3d7FDptDZYm3HqBe5HIQaw" href="https://www.menswearhouse.com/" style="color: #1155cc;" target="_blank">Men's Wearhouse</a>, the largest specialty retailer of menswear and rental products in the U.S. with more than 630 stores nationwide, is pleased to reveal its Prom Your Way campaign, which continues the brand's support of schools across the country, includes new advertising creative, and a digital hub for high school students to start their fitting experience.</span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><span style="font-family: times;"><br /></span><span style="font-family: times;">"At Men's Wearhouse, we dress our customers for the most important moments in their lives. We are proud to serve as a longstanding resource for high school students preparing for prom and are excited to offer experiences in-store and online to meet them where they are. We're continuing to give back through our&nbsp;<b>Cash for Schools</b>&nbsp;program, which gives funds directly to participating schools. And our ongoing partnership with&nbsp;<b>Say Yes to Prom</b>&nbsp;dresses over 1,000 deserving students for their prom. Everyone deserves to look and feel their best on prom night," said John Tighe, President of Tailored Brands.</span><span style="font-family: times;"><br /></span><b><span style="font-family: times;"><br /></span></b></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><b><span style="font-family: times; font-size: large;"><br /></span></b></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><b><span style="font-family: times;">Giving Back to High Schools<br /></span></b><span style="font-family: times;">Continuing the theme of giving back, Men's Wearhouse has set a goal of donating $1 million this prom season through the&nbsp;<b>Cash for Schools</b>&nbsp;program.&nbsp;<b>Cash for Schools</b>&nbsp;provides Men's Wearhouse customers the opportunity to give back to their community by enrolling their school in this unique program with the ability to receive up to $2,000 in cash back for their respective schools. Each enrolled school will receive a unique code that parents and students can use when checking out at Men's Wearhouse locations.</span><span style="font-family: times;"><br /></span><span style="font-family: times;"><br /></span></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><span style="font-family: times;">The brand will also once again provide suits for the&nbsp;<b>Musicians On Call</b>&nbsp;prom initiative.&nbsp;<b>Musicians on Call&nbsp;</b>partners with musical talent to bring prom to young people who are in pediatric hospitals. Men's Wearhouse continues its partnership with this exceptional organization by providing Prom attire to a number of patients.</span><span style="font-family: times;"><br /></span><span style="font-family: times;">Men's Wearhouse will also relaunch its digital prom ambassador program this spring to engage over 40,000 ambassadors. Students can download a QR code that can be shared with their friends and used when shopping at Men's Wearhouse. Ambassadors will then receive $250 off their prom look for every six friends that use their QR code when shopping at Men's Wearhouse.</span><span style="font-family: times;"><br /></span><b><span style="font-family: times;"><br /></span></b></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><b><span style="font-family: times; font-size: large;"><br /></span></b></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><b><span style="font-family: times;">Say Yes to Prom Partnership<br /></span></b><span style="font-family: times;">Kicking off its prom initiatives, Men's Wearhouse partnered with Warner Bros Discovery on their Say Yes to Prom program to give 1,000 deserving students nationwide the perfect prom look. This educational and charitable initiative began in early February in Atlanta, GA, and will head to Los Angeles, CA, in March. Say Yes to Prom creates the ultimate prom shopping experience, complete with one-on-one styling sessions with Monte Durham of TLC's Say Yes to the Dress: Atlanta. All 1,000 students will be treated to a full day of shopping and will be fitted for a complete tuxedo rental from Men's Wearhouse.<br /></span><span style="font-family: times;"><br /></span></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><span style="font-family: times;">&nbsp;<br /></span><b><span style="font-family: times;">Getting Prom Ready is a Snap through New Partnership<br /></span></b><span style="font-family: times;">This season, Men's Wearhouse partnered with Snap's Magic Mirror to provide shoppers with an interactive and innovative shopping experience. The mirror uses augmented reality to enable shoppers to try on clothes and accessories before buying them and share imagery with their peers. The fit technology embedded in the mirror makes it easy for shoppers to see how the clothes will look and provides a fun and engaging experience.</span></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><span style="font-family: times;"><br /></span><span style="font-family: times;">Snap's 2D Try-on Technology is a new type of tech that will be introduced at select Men's Wearhouse locations. Powered by industry-leading AR Image technology, the apparel try-on solution repurposes existing product photography to render a try-on experience that visually moves on the customer to give them the feeling that the experience is realistic and personalized.</span><span style="font-family: times;"><br /></span><b><span style="font-family: times;"><br /></span></b></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><b><span style="font-family: times; font-size: large;"><br /></span></b></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><b><span style="font-family: times;">New Inclusive Video Campaign Launches on Twitch and YouTube<br /></span></b><span style="font-family: times;">Men's Wearhouse is also launching a new digital video campaign to engage young people as they head into prom season. The campaign features teens of all backgrounds getting ready for and enjoying prom in new looks, styles, and brands provided by Men's Wearhouse. The videos aim to connect and inspire high schoolers and their parents through the use of creative imagery and video. This year's campaign builds on last year's successful 90s-inspired prom campaign through the lens of nostalgia.</span><span style="font-family: times;"><br /></span><span style="font-family: times;"><br /></span></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><span style="font-family: times;">"The campaign aims to bring the emotional aspect of celebrating prom with friends to life," said Matt Repicky, SVP/Chief Brand Officer of Tailored Brands. "Men's Wearhouse understands the importance of inclusivity and has made it a pivotal aspect of our campaign. By rolling out the campaign across top social platforms including YouTube, Snap, and Twitch, we are connecting with a younger audience who are heavily influenced by social media and meeting them where they are."<br /></span><span style="font-family: times;"><br /></span></span></div><div style="background-color: white; color: #222222; margin: 0in; text-align: left;"><span style="font-size: large;"><span style="font-family: times;">&nbsp;</span><span style="font-family: times;"><br /></span><b><span style="font-family: times;">ABOUT MEN'S WEARHOUSE<br /></span></b><span style="font-family: times;">Founded in 1973 and a subsidiary of Tailored Brands, <a href="https://www.menswearhouse.com/" target="_blank">Men's Wearhouse</a> is the largest specialty retailer of menswear and rental product in the U.S., with more than 630 stores nationwide. Men's Wearhouse carries a full selection of formalwear, tailoring, casualwear, and accessories. We are proud to offer merchandise brands such as Joseph Abboud, AWEARNESS Kenneth Cole, BLACK by Vera Wang, Paisley &amp; Gray, and Michael Strahan.</span></span></div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6766654778889957288/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/03/mens-wearhouse-celebrates-prom-season.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6766654778889957288'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6766654778889957288'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/03/mens-wearhouse-celebrates-prom-season.html' title='Men's Wearhouse Celebrates Prom Season with a New Campaign Celebrating Diversity and Giving Back'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2laAP6BGtJbMDrmbCAgWM34pNRXqr7CRrJTHiNLjSX6pz3WPoKROlAMknK6qDB5ZknghgV3jRW6O82oHZlNGejzUf5Vzw_UR_M3B3Ze57cgbir_cU-RuMt8_1ualYoSx-i4italJoXqIPBazwOdPhM85UusbfyrOsakU9vnwiR-4vecvOlZxJuHY6/s72-w640-h426-c/Tailored_Shared_Services__Mens_Wearhouse_Prom_Campaign.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>