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term="axe impact"/><category term="banner ads"/><category term="beIN Sports"/><category term="blandwiches"/><category term="bubly"/><category term="butlins holidays"/><category term="bwin"/><category term="change for a dollar"/><category term="chocolate bar ad"/><category term="cinemagraphs"/><category term="civilrights.org"/><category term="cosmote"/><category term="deodorant"/><category term="detergent ad"/><category term="digitas"/><category term="dontpayfull.com"/><category term="du"/><category term="easyJet"/><category term="eir"/><category term="ekWateur"/><category term="ellen"/><category term="eva Mendes"/><category term="fantasy night"/><category term="field.io"/><category term="film ads"/><category term="foam studio"/><category term="free yourself campaign"/><category term="fundi"/><category term="galaxy s7"/><category term="genesis effect"/><category term="golf"/><category term="google+"/><category term="guitar hero"/><category term="gyro"/><category term="hardee's"/><category term="hersheys. rascal flatts"/><category term="hockey"/><category term="home furnishings"/><category term="home insurance"/><category term="honda jazz"/><category term="hummel"/><category term="iAds"/><category term="iPhone 3G"/><category term="iPhone 8 plus"/><category term="iPod Nano"/><category term="image mapping"/><category term="intu"/><category term="iris Jakarta"/><category term="isobel"/><category term="jobs"/><category term="just like you"/><category term="kelly slater"/><category term="kevin bacon"/><category term="kids!"/><category term="kleenex"/><category term="kohl's black friday"/><category term="kwiff"/><category term="laptop"/><category term="littleBits"/><category term="live action"/><category term="logitech"/><category term="lynx Excite"/><category term="made by blah"/><category term="marketing campaign"/><category term="matchmaking"/><category term="mattel"/><category term="meltin pot"/><category term="miata rf"/><category term="mixed martial arts"/><category term="much music"/><category term="nineteentwenty"/><category term="nokia N8"/><category term="norte beer"/><category term="oberlo"/><category term="office politics"/><category term="opera"/><category term="ornage"/><category term="paper-cutting"/><category term="pasdepubmerci"/><category term="podcast"/><category term="pollution"/><category term="press releases"/><category term="print adsclever ads"/><category term="professional bull riding"/><category term="quicksilver"/><category term="rebecca black friday"/><category term="recruitment campaign"/><category term="reetone"/><category term="retro ad"/><category term="rotisserie chicken sandwich"/><category term="sharpie"/><category term="siggi"/><category term="soft-drink ad"/><category term="solar energy"/><category term="spain ad"/><category term="sponsored"/><category term="steve jobs"/><category term="street art"/><category term="superfun"/><category term="technology Division of Labor"/><category term="teen skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/featured'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/featured'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/featured/-/featured?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1116</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5528940768224712232</id><published>2024-11-22T05:41:00.001-08:00</published><updated>2024-11-22T05:41:00.115-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="NAIL"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><category scheme="http://www.blogger.com/atom/ns#" term="WBUR"/><title type='text'>Nail Communications Puts the Spotlight On WBUR at a Critical Time in Media</title><content type='html'><p></p><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrvhYpVe5eeY__cSl1PaQeK4yoySadgN_51t7huUeG-XOzhM3BeFKzpn9tfZoH7LY-slW7Uf_4cR8UxxbVPGxRRRCjARF-VWm9rh5orpk6vbWGZrq8Nl3TKelrgEoKra_xgJO3aX2ciY7hV3SUdqnlrWIOnxCzYaR9FR1lZpnjxDjL7GtvMT5y_NvtFfM/s1512/WBUR%20Chalk%20Stencils.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="794" data-original-width="1512" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrvhYpVe5eeY__cSl1PaQeK4yoySadgN_51t7huUeG-XOzhM3BeFKzpn9tfZoH7LY-slW7Uf_4cR8UxxbVPGxRRRCjARF-VWm9rh5orpk6vbWGZrq8Nl3TKelrgEoKra_xgJO3aX2ciY7hV3SUdqnlrWIOnxCzYaR9FR1lZpnjxDjL7GtvMT5y_NvtFfM/w640-h336/WBUR%20Chalk%20Stencils.png" width="640" /></a></div></div><p></p><p><span style="font-size: medium;"><span lang="EN-US" style="font-family: Arial, sans-serif;">“Unconventional” isn’t usually a word associated with public media, but it’s exactly what <a href="https://www.wbur.org/" target="_blank">WBUR</a> hired <a href="https://www.nail.cc/" target="_blank">Nail Communications</a> to do. With Boston’s NPR approaching its 75th anniversary in 2025, WBUR&nbsp;</span><span lang="EN-US" style="font-family: Arial, sans-serif;">sought a creative partner to help expand its audience and unify offerings across audio, digital and in-person experiences with a brand reinvigoration.</span></span></p><p></p> <p class="MsoNormal"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;"><span style="font-size: medium;">To help WBUR stand out, Nail developed a new identity system built around a vibrant, welcoming yellow and designed an icon known as “the viewfinder.” It is a marriage of a square and a circle — the square representing the rigor of journalism, and the circle representing the art of storytelling, according to Alec Beckett, creative partner at Nail.</span></span></p><p class="MsoNormal"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;"> <!--[endif]--><o:p></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSqsxkH8MS0eaweIM-1uKMIBADAg2f0A7MLB4m1Yqnfsn9fbNERD8Onpa1BdDjDltd914zQRA-r8oq6SGipOZYYGM4kCQYT-CtCqbfvqCp8ReX8xRHIr7K3ANQ92bs5OG_kmeEoJiQYyATPg6abNrbrAYh_rRT1Tsft2yl-R6D7oe_jL-XgLu1k-v-t9g/s3640/WBUR%20Mural.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2426" data-original-width="3640" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSqsxkH8MS0eaweIM-1uKMIBADAg2f0A7MLB4m1Yqnfsn9fbNERD8Onpa1BdDjDltd914zQRA-r8oq6SGipOZYYGM4kCQYT-CtCqbfvqCp8ReX8xRHIr7K3ANQ92bs5OG_kmeEoJiQYyATPg6abNrbrAYh_rRT1Tsft2yl-R6D7oe_jL-XgLu1k-v-t9g/w640-h426/WBUR%20Mural.jpg" width="640" /></a></div><p></p> <p class="MsoNormal"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">The campaign includes transit, billboard, OTT video, digital and social placements, with guerrilla marketing placements like street signs, hand-painted wallscapes, bar coasters, sidewalk stencils and wild postings.</span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMkprC1xTF-A-sPQizCGUoACM1sGG6l3vt-eyvXWOo8VaIHHQ-R9Z-q-uu45grs7MsXlwhTOTpkBGmcwoZIMdjow0iE7aWT9JtJCBo3VNJS1leu1nNPJ0NYHBwWLqyCnjwEC72OGqNM-neUtdhPQg5-iiqbQyqs78Nbs4goXKT_lZV8Z6zLBbahLR4hMs/s4032/WBUR%20Subway.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3024" data-original-width="4032" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMkprC1xTF-A-sPQizCGUoACM1sGG6l3vt-eyvXWOo8VaIHHQ-R9Z-q-uu45grs7MsXlwhTOTpkBGmcwoZIMdjow0iE7aWT9JtJCBo3VNJS1leu1nNPJ0NYHBwWLqyCnjwEC72OGqNM-neUtdhPQg5-iiqbQyqs78Nbs4goXKT_lZV8Z6zLBbahLR4hMs/w640-h480/WBUR%20Subway.jpeg" width="640" /></a></div><p></p> <p class="MsoNormal"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">New video work can be seen here:</span></p> <p class="MsoNormal" style="vertical-align: baseline;"><span lang="EN-US" style="color: #242424; font-family: &quot;Arial&quot;,sans-serif;">Attention:<span class="apple-converted-space">&nbsp;</span><a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DwndHibNrHU0&amp;data=05%7C02%7C%7C0403aebbfdbc482645d608dd029e0459%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638669599891908496%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=FcZqjjDlWVq5lIcVZ4B0NIpA9WxAUgj7CQfBeRvCGXg%3D&amp;reserved=0" title="Protected by Outlook: https://www.youtube.com/watch?v=wndHibNrHU0. Click or tap to follow the link."><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">https://www.youtube.com/watch?v=wndHibNrHU0</span></a><br /> Focus:<span class="apple-converted-space">&nbsp;</span><a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DWDtPKDVr0Ys&amp;data=05%7C02%7C%7C0403aebbfdbc482645d608dd029e0459%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638669599891934217%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=oiww13%2FaSVOdLmlGzegRMUSFn6qLYk2szQ7qj10YikM%3D&amp;reserved=0" title="Protected by Outlook: https://www.youtube.com/watch?v=WDtPKDVr0Ys. Click or tap to follow the link."><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">https://www.youtube.com/watch?v=WDtPKDVr0Ys</span></a><br /> Truth:<span class="apple-converted-space">&nbsp;</span><a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqlRE613_Re4&amp;data=05%7C02%7C%7C0403aebbfdbc482645d608dd029e0459%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638669599891954568%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=XN%2BzjZEZI%2FelG4Cu559BGTtNZNYCvylLzCDJzylLUko%3D&amp;reserved=0" title="Protected by Outlook: https://www.youtube.com/watch?v=qlRE613_Re4. Click or tap to follow the link."><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">https://www.youtube.com/watch?v=qlRE613_Re4</span></a></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">“Public media is sometimes perceived as too earnest, but for anyone who knows WBUR, we’re anything but,” said Kristen Holgerson, director of marketing and communications at WBUR. “We’re still the radio people have loved for decades, and we’re so much more. This distinctive new brand expression captures both our legacy and our exciting path forward.”</span></p><p class="MsoNormal"><br /></p> <p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">CREDITS</span></b></p><p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;"> Strategy: Stephen Fitch<br /> Art Direction: Myles Dumas</span></p><p class="MsoNormal" style="line-height: 115%;"><span style="font-family: Arial, sans-serif;">Copywriter:&nbsp; Iman Richards, Alec Beckett</span></p> <p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">Creative Direction: Alec Beckett<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">Design: Meag Ducharme<br /> Animation: Erin Bradley<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">Producer: Cameron McCormack<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">Account Director: Brandon Smith<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">Account Manager: Lizzi Weinberg<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">Media Strategy: Jess Carmona<o:p></o:p></span></p> <p class="MsoNormal" style="background: white;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="background: white;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: black; font-family: &quot;Arial&quot;,sans-serif; mso-color-alt: windowtext; mso-fareast-font-family: Roboto;">ABOUT NAIL COMMUNICATIONS</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;"><o:p></o:p></span></b></p> <div style="border: none #D9D9E3 1.0pt; mso-border-alt: none #D9D9E3 0cm; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;"> <p class="MsoNormal" style="border: none; margin-bottom: 15.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 15.0pt; mso-border-alt: none #D9D9E3 0cm; mso-border-between: 0cm none #D9D9E3; mso-padding-alt: 0cm 0cm 0cm 0cm; mso-padding-between: 0cm; padding: 0cm;"><span lang="EN-US" style="color: #1a1a1a; font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">Nail Communications is where every brand finds its fascinating. </span><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">For 25 years, Nail has made award-winning advertising, design and branding work for regional, national and global brands. To learn more about Nail Communications, visit </span><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif;"><a href="https://www.nail.cc/"><span style="color: #1155cc; mso-fareast-font-family: Roboto;">nail.cc</span></a></span><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; mso-fareast-font-family: Roboto;">.</span></p></div> <p class="MsoNormal" style="line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif; font-size: 11.0pt; line-height: 115%; mso-fareast-font-family: Roboto;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-family: &quot;Arial&quot;,sans-serif;"><o:p>&nbsp;</o:p></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5528940768224712232/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/nail-communications-puts-spotlight-on.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5528940768224712232'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5528940768224712232'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/nail-communications-puts-spotlight-on.html' title='Nail Communications Puts the Spotlight On WBUR at a Critical Time in Media'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrvhYpVe5eeY__cSl1PaQeK4yoySadgN_51t7huUeG-XOzhM3BeFKzpn9tfZoH7LY-slW7Uf_4cR8UxxbVPGxRRRCjARF-VWm9rh5orpk6vbWGZrq8Nl3TKelrgEoKra_xgJO3aX2ciY7hV3SUdqnlrWIOnxCzYaR9FR1lZpnjxDjL7GtvMT5y_NvtFfM/s72-w640-h336-c/WBUR%20Chalk%20Stencils.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9202537933117892123</id><published>2024-11-21T06:27:00.002-08:00</published><updated>2024-11-21T06:27:19.578-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Sea-Eye"/><category scheme="http://www.blogger.com/atom/ns#" term="Simon & Paul"/><category scheme="http://www.blogger.com/atom/ns#" term="UNICEF"/><title type='text'>Sea-Eye Gives Us a Stark Reminder of the Dangers Facing Young Refugees at Sea</title><content type='html'><p><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMNXrlpOIDGZpyaWqqeIKc_aRFvyVYZHuXsKrzl4a-Jk2BC1FYdMMIneEu64hOV9U_Pkfz8Wjkw2tOKFnL3_5-Vwj8RnX_dv7k9XH3GqMohuRWrGfRnH8m-wKsZEMYOex9Z4rujtTKQE_5vd2B4vGSb3MZ0J3meeEAFwCT27c07ZIWBNKHr0Uaz2kW2yA/s1920/1_HERO_SA_Still_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMNXrlpOIDGZpyaWqqeIKc_aRFvyVYZHuXsKrzl4a-Jk2BC1FYdMMIneEu64hOV9U_Pkfz8Wjkw2tOKFnL3_5-Vwj8RnX_dv7k9XH3GqMohuRWrGfRnH8m-wKsZEMYOex9Z4rujtTKQE_5vd2B4vGSb3MZ0J3meeEAFwCT27c07ZIWBNKHr0Uaz2kW2yA/w640-h360/1_HERO_SA_Still_1.jpg" width="640" /></a></span></div><p></p><p><span style="font-size: medium;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">For most children, learning to swim is a fun pastime and a rite of passage. But for young refugees attempting the treacherous crossing of the Mediterranean Sea, ‘swimming like a fish’ is a literal life skill to be put to the ultimate test in a desperate struggle to survive. To highlight the dangers facing these children - and support its vital rescue missions - <a href="https://sea-eye.org/en/" target="_blank">NGO&nbsp;</a></span><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://sea-eye.org/en/" target="_blank">Sea-Eye</a>&nbsp;</span><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">has launched&nbsp;</span><span style="font-family: Arial, sans-serif; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Like a Fish,</span><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;a powerful new film directed by Oliver Bernotat and produced by <a href="https://www.simonundpaul.com/" target="_blank">Simon &amp; Paul</a>.</span></span></p><p><span style="font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Launched on UNICEF World Children’s Day [20 November],</span><span style="font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span><span style="font-family: Arial, sans-serif; font-size: large; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Like a Fish</span><span style="font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;was inspired by a shocking statistic: since 2018, over 1,500 children have drowned or gone missing in the Mediterranean Sea while fleeing to Europe.</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgotv5xtonbKrHJZfGW0zZ2C_vIdC6Bp_ApfaVFpE8lM4U8s9eyzZE8oqf3lu7IdvXxOE0nXQ17yACcHF3xLjp948fbEh0lcTBWaoz8DwkvlIC0jU0tSHAoyr9ezg1VHn0NQyOPVTvdZSyM8VS6rLdW2DkbHJ81Eps-SAkZ2S5ess52gzxK1G_KEY-deCg/s1920/Copy%20of%202.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgotv5xtonbKrHJZfGW0zZ2C_vIdC6Bp_ApfaVFpE8lM4U8s9eyzZE8oqf3lu7IdvXxOE0nXQ17yACcHF3xLjp948fbEh0lcTBWaoz8DwkvlIC0jU0tSHAoyr9ezg1VHn0NQyOPVTvdZSyM8VS6rLdW2DkbHJ81Eps-SAkZ2S5ess52gzxK1G_KEY-deCg/w640-h360/Copy%20of%202.png" width="640" /></a></div><p></p><p><span style="font-family: Arial, sans-serif; font-size: large;">In the film, which opens on a typical beach scene complete with giggling children, parasols and families frolicking in the water, a father is seen encouraging his son to swim ‘like a fish’ in the gentle waves. But the moment of joy when he swims off independently soon turns dark - as the scene shifts for the child who is now alone in a vast ocean wearing a life vest - desperately trying to reach land while repeating his dad’s mantra: ‘like a fish’.</span></p><p><span style="font-family: Arial, sans-serif; font-size: large;">Simple yet devastatingly effective, the film shines a spotlight on an issue that has all but disappeared from the headlines - with the powerful reminder that no child should have to swim for their lives. Adding a further sense of authenticity, the film was shot in Tunisia with a Tunisian cast, one of the major jumping off points on the deadly Mediterranean migrant route.</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbXXeLWoWjldGLByCYQso1COZ2vAEY0v03_QRS5pp4EaomgQ4oKVYJhAsLwPm2_Rz2SUpOv8yT3t6MRJYykDz3nQX087Zi7q913qNotMzhDH27wDHEzsSJJApT_BC-GgI5ey2U4ixYPHxukZAYZrdUg5-xbIc2gw_NUSOw1R2S0WkddxrqmpUym07sYX4/s1920/Copy%20of%206.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbXXeLWoWjldGLByCYQso1COZ2vAEY0v03_QRS5pp4EaomgQ4oKVYJhAsLwPm2_Rz2SUpOv8yT3t6MRJYykDz3nQX087Zi7q913qNotMzhDH27wDHEzsSJJApT_BC-GgI5ey2U4ixYPHxukZAYZrdUg5-xbIc2gw_NUSOw1R2S0WkddxrqmpUym07sYX4/w640-h360/Copy%20of%206.png" width="640" /></a></div><p></p><p><span style="font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><b>WATCH IT HERE </b>-&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/1030687466&amp;source=gmail&amp;ust=1732223451656000&amp;usg=AOvVaw0ALeYgqFCqN-Brs_zi8Uw9" href="https://vimeo.com/1030687466" style="background-color: white; color: #1155cc; font-family: Arial, Helvetica, sans-serif; font-size: large; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">https://vimeo.com/1030687466</span></a></p><p><span style="font-family: Arial, sans-serif; font-size: large;">Almost two years in the making, the film was created for Sea-Eye - an NGO dedicated to rescuing refugees in the Mediterranean, saving lives and offering hope - on an entirely pro-bono basis. As well as directing the film, Oliver Bernotat developed the creative concept alongside creative director Ibrahem Ghareib, while production was handled by Hamburg-based production and creative studio Simon &amp; Paul, with music by Thomas Muis from 2WEI Music.</span></p><p><span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Simon Fessler, Executive Producer and Managing Partner, Simon &amp; Paul, says,&nbsp;</span><span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">“</span><span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Almost a decade after the world was moved to tears by photos of a drowned Syrian toddler, the topic of child refugees is no longer grabbing headlines - despite the fact that, since&nbsp;</span><span style="font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">2018, over 1,500 children have drowned or gone missing in the Mediterranean.</span><span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;That’s why, for UNICEF’s World Children Day, we wanted to put a human face to the statistics as well as spotlighting the vital rescue work of SeaEye. This was a two-year labour of love with a straightforward message at its heart: no child should have to swim for their life."</span></p><p><span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Oliver Bernotat, Director, adds,&nbsp;</span><span style="background-color: white; color: #222222; font-family: Arial, sans-serif; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">“This project was really close to our hearts and quite a challenge to pull off, but we're really proud of the result and grateful for everyone who contributed to this important message. I wanted it to feel like a short film, a story that pulls you in without knowing where it's going to take you."</span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><b>DONATE HERE </b>-&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://sea-eye.org/donation/&amp;source=gmail&amp;ust=1732223451656000&amp;usg=AOvVaw23732u8E05FaQJX0WK2NuV" href="https://sea-eye.org/donation/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-family: Arial, sans-serif; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">https://sea-eye.org/donation/</span></a></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="font-size: medium;"><br /></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="font-size: medium;"><br /></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><b><span style="font-size: medium;">CREDITS</span></b></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><br /></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Production Company: Simon &amp; Paul</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Director: Oliver Bernotat</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Executive Producer: Simon Fessler, Tobias Paul</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Producer: Tobias Stiegler</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Script &amp; Concept: Oliver Bernotat &amp; Ibrahem Ghareib</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Director of Photography: Jan David Gunther</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Editor: Nik Kohler (Cabin Edit)</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Colorgrading: Joseph Bicknell (Company 3)</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Music: 2WEI Music</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">Composer: Thomas Muis</span></span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-size: medium;">VFX: Replayboys</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9202537933117892123/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/sea-eye-gives-us-stark-reminder-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9202537933117892123'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9202537933117892123'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/sea-eye-gives-us-stark-reminder-of.html' title='Sea-Eye Gives Us a Stark Reminder of the Dangers Facing Young Refugees at Sea'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMNXrlpOIDGZpyaWqqeIKc_aRFvyVYZHuXsKrzl4a-Jk2BC1FYdMMIneEu64hOV9U_Pkfz8Wjkw2tOKFnL3_5-Vwj8RnX_dv7k9XH3GqMohuRWrGfRnH8m-wKsZEMYOex9Z4rujtTKQE_5vd2B4vGSb3MZ0J3meeEAFwCT27c07ZIWBNKHr0Uaz2kW2yA/s72-w640-h360-c/1_HERO_SA_Still_1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8911728415024510435</id><published>2024-11-21T05:16:00.016-08:00</published><updated>2024-11-21T05:16:00.116-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="4 Hands Brewery"/><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Creatives"/><category scheme="http://www.blogger.com/atom/ns#" term="Moosylvania"/><title type='text'>Moosylvania Turns 21 and Crafts their Own Beer with 4 Hands Brewery</title><content type='html'><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuvPNyvvg9ghDwBcbtHX7f-1LZd1r59UwrzPOvFiL5RVo_SK18LSZopvaDqaFg6UFC-tvK6xrIVZC2kzvHI0-NEhHwtjPqMkmDNCebnk_IYMxjog1x55twNEJzhGwl6sLd82BzTAHbNYgoi-wdMchI_bQ6QFFdup3Vh4l5ZDPGwsneBQzVb0pKUIODSDI/s550/Moose%20Space.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="412" data-original-width="550" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuvPNyvvg9ghDwBcbtHX7f-1LZd1r59UwrzPOvFiL5RVo_SK18LSZopvaDqaFg6UFC-tvK6xrIVZC2kzvHI0-NEhHwtjPqMkmDNCebnk_IYMxjog1x55twNEJzhGwl6sLd82BzTAHbNYgoi-wdMchI_bQ6QFFdup3Vh4l5ZDPGwsneBQzVb0pKUIODSDI/w640-h480/Moose%20Space.jpg" width="640" /></a></div><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;"><br /></span></div><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;">In true celebratory fashion, one of St. Louis' leading advertising agencies is marking its 21st anniversary the way many do when they reach this milestone-by raising a glass and cracking open a cold beer with friends. Embracing a throwback to the early 2000s,&nbsp;<a href="https://moosylvania.com/" target="_blank">Moosylvania</a>,&nbsp;the creative agency founded in 2003, has partnered with <a href="https://www.4handsbrewery.com/" target="_blank">4 Hands Brewery</a>,&nbsp;the largest craft brewery in St. Louis, to debut a limited edition IPA, Moose Space. This nostalgic brew is a 6.5% India pale ale made with Galaxy hops, offering tropical notes of citrus, peach, and passion fruit.</span><div><span style="font-family: arial; font-size: medium;"><span style="color: #333333;"><br /></span><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; mso-bidi-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span><p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;">The<span class="apple-converted-space">&nbsp;</span><i>Moose Space</i><span class="apple-converted-space">&nbsp;</span>beer is more than just a drink; it's a celebration of milestones and memories. The beer commemorates Moosylvania's accomplishments and pays tribute to the early days of social media, with its retro packaging reflecting the Y2K era. Each can features a QR code linking to <a href="https://moosespacebeer.com/">MooseSpaceBeer.com</a>,&nbsp;</span><span style="color: #333333; font-family: arial; font-size: large; text-indent: -0.1pt;">where consumers can dive into a throwback experience inspired by Myspace. Visitors to the site can explore custom profiles, stream DJ-curated party playlists, and play a photo hunt game called MooseTouch, blending digital interactivity with the creativity of craft beer.</span></p><p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span style="color: #333333; font-family: arial; font-size: large; text-indent: -0.1pt;">"We knew turning 21 had to be more than just a celebration-it needed to embody our everyday approach to advertising," said Andrew Cohen, Chief Strategy Officer &amp; Partner of Moosylvania. "We help brands lean into trends constantly, so for this launch, we wanted to showcase our abilities while having a lot of fun doing it. 4 Hands Brewery's constant creativity heavily inspired us, and together, we've created a one-of-a-kind St. Louis campaign."</span></p><p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span style="color: #333333; font-family: arial; font-size: large; text-indent: -0.1pt;">This launch exemplifies a growing trend in marketing where brands leverage nostalgia and innovative collaborations to engage consumers. Over the last two decades, Moosylvania has built a reputation for creating buzz for notable alcohol brands such as High Noon, Pink Whitney, RumChata, Bud Light, Barefoot, and La Marca Prosecco, and this latest venture continues that tradition.</span></p><p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span style="color: #333333; font-family: arial; font-size: large; text-indent: -0.1pt;">"When Moosylvania approached us to create a beer for their 21st anniversary, we were excited from the start," Kevin Lemp, Owner of 4 Hands Brewing Co., shared. "The idea of pairing our craft beer expertise with a playful nod to early social media was too good to pass up. We can't wait for beer drinkers to enjoy a taste of their Myspace days while celebrating with both of us."</span></p><p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;"><br /></span></p><p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;"><br /></span></p> <p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;"><b>About Moosylvania:</b><br /><a href="https://moosylvania.com/" target="_blank">Moosylvania</a> is a full-service creative agency that specializes in branding and amplifying national portfolio brands. Best known for standout packaging design, retail programming, and social media campaigns/promotions, the team of 60 original thinkers has worked with legends from PayPal and Venmo to Pink Whitney, Bud Light, and beyond. All from a converted church in St. Louis, Missouri, since 2003.<o:p></o:p></span></p><p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;"><br /></span></p> <p style="margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 7.5pt; text-indent: -0.1pt;"><span face="&quot;Helvetica&quot;,sans-serif" lang="EN-US" style="color: #333333; font-family: arial; font-size: medium; mso-bidi-font-family: &quot;Times New Roman&quot;;"><b>About 4 Hands Brewery:</b><br /><a href="https://www.4handsbrewery.com/" target="_blank">4 Hands Brewery</a>, founded in 2011, is a St. Louis-based craft brewery committed to creating innovative beers that foster community connection and celebrate creativity. Known for pushing the boundaries of brewing, 4 Hands offers a range of distinctive beers, from hop-forward IPAs to rich stouts. Beyond brewing, the brewery is a vital part of the St. Louis community, engaging in charitable efforts through its City Wide Mission, collaborating with local artists, musicians, and community projects.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0cm; text-indent: -0.1pt;"><br /></p></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8911728415024510435/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/moosylvania-turns-21-and-crafts-their.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8911728415024510435'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8911728415024510435'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/moosylvania-turns-21-and-crafts-their.html' title='Moosylvania Turns 21 and Crafts their Own Beer with 4 Hands Brewery'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuvPNyvvg9ghDwBcbtHX7f-1LZd1r59UwrzPOvFiL5RVo_SK18LSZopvaDqaFg6UFC-tvK6xrIVZC2kzvHI0-NEhHwtjPqMkmDNCebnk_IYMxjog1x55twNEJzhGwl6sLd82BzTAHbNYgoi-wdMchI_bQ6QFFdup3Vh4l5ZDPGwsneBQzVb0pKUIODSDI/s72-w640-h480-c/Moose%20Space.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5656136644148801554</id><published>2024-11-20T05:25:00.000-08:00</published><updated>2024-11-20T05:25:00.116-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Blinkink"/><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="fashion industry"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Tekla"/><title type='text'>TEKLA Holiday Campaign x Jack Brown</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhID2vG3wEi5zbuigm310UNgSV97q9jyrTdGJhEMgY6iJZB4kq3xg0YTjl9VihecH2HJnPiUseKfqA_I9aJa9nk7QngDePZS7IiWfYh2Xmso_UZlnLCGXyatk45r9vPH2j9Y8CTIbcWDCarRtUq2FBDvgJD-auEKwlShVZylLgna4VBvVK7rkYsnjrI0e/s576/Jack_brown_tekla_1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="324" data-original-width="576" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhID2vG3wEi5zbuigm310UNgSV97q9jyrTdGJhEMgY6iJZB4kq3xg0YTjl9VihecH2HJnPiUseKfqA_I9aJa9nk7QngDePZS7IiWfYh2Xmso_UZlnLCGXyatk45r9vPH2j9Y8CTIbcWDCarRtUq2FBDvgJD-auEKwlShVZylLgna4VBvVK7rkYsnjrI0e/w640-h360/Jack_brown_tekla_1.gif" width="640" /></a></span></div><p><span style="font-size: medium;"><a href="https://www.blinkink.co.uk/" target="_blank">Blinkink</a> director Jack Brown creates a beautiful stop motion film to tell a handmade story for Tekla’s holiday campaign.<br /><br />Established in Copenhagen in 2017, <a href="https://teklafabrics.com/" target="_blank">Tekla</a> was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production.<br /><br />Jack’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and centre.</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBu5nLbk8rt5g-iIXrPaPn7whc0eafpZF3RGW_Vuup5TSCJNSMd79bgL5bAzcAbsWS9E4tbcSxikZ-4fICx6eMn7DfGlQxbUktsWZG90pOK2NRurK2xRZUOkuC-mpdZX5QCYEgeO3kx6jihaWOs73aVQRAvnCw4PthhynH6klnoZWYH49m98ssGECIosto/s499/Jack_brown_tekla_7.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="281" data-original-width="499" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBu5nLbk8rt5g-iIXrPaPn7whc0eafpZF3RGW_Vuup5TSCJNSMd79bgL5bAzcAbsWS9E4tbcSxikZ-4fICx6eMn7DfGlQxbUktsWZG90pOK2NRurK2xRZUOkuC-mpdZX5QCYEgeO3kx6jihaWOs73aVQRAvnCw4PthhynH6klnoZWYH49m98ssGECIosto/w640-h360/Jack_brown_tekla_7.gif" width="640" /></a></span></div><span style="font-size: medium;"><br />Known for crafting atmospheric, character-led 2D animation, Jack Brown has created music videos for global artists including Jorja Smith, Tom Misch, Yussef Dayes, the Weeknd and Ariana Grande. His music videos have amassed well over 300 million views and he has produced beautiful spots for the RSPCA and McDonald's.<br /><br />In classic Jack Brown fashion, the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea,the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.</span><p></p><p></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgprGvZ_wTz6CuO57prquM24Sia8_AcH_uDmPGCbELq8wfZh0boc3m877ZFJRAnQnuA8sOoXwl_-WRWqKgQC3cwBwO6BX31UgP6jLEagA-FYELxqIZdzaaKCtSW8oiPmPEf790oW9UIJJ49hvgEvFt7CtdUK9p9SkA1V-wp7kazYWAlinKULUcrv37Ags9o/s499/Jack_brown_tekla_10.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="281" data-original-width="499" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgprGvZ_wTz6CuO57prquM24Sia8_AcH_uDmPGCbELq8wfZh0boc3m877ZFJRAnQnuA8sOoXwl_-WRWqKgQC3cwBwO6BX31UgP6jLEagA-FYELxqIZdzaaKCtSW8oiPmPEf790oW9UIJJ49hvgEvFt7CtdUK9p9SkA1V-wp7kazYWAlinKULUcrv37Ags9o/w640-h360/Jack_brown_tekla_10.gif" width="640" /></a></span></div><span style="font-size: medium;"><br /><br />Here’s what Jack had to say about the process: <br /><br />"What an amazing little project this was, and for such a great brand.&nbsp; Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. &nbsp;<br /><br />Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people.&nbsp; Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world."<br /><br /><br /></span><p></p><span style="font-size: medium;"><br /><br /></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5656136644148801554/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/tekla-holiday-campaign-x-jack-brown.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5656136644148801554'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5656136644148801554'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/tekla-holiday-campaign-x-jack-brown.html' title='TEKLA Holiday Campaign x Jack Brown'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhID2vG3wEi5zbuigm310UNgSV97q9jyrTdGJhEMgY6iJZB4kq3xg0YTjl9VihecH2HJnPiUseKfqA_I9aJa9nk7QngDePZS7IiWfYh2Xmso_UZlnLCGXyatk45r9vPH2j9Y8CTIbcWDCarRtUq2FBDvgJD-auEKwlShVZylLgna4VBvVK7rkYsnjrI0e/s72-w640-h360-c/Jack_brown_tekla_1.gif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1622793948179904168</id><published>2024-11-16T07:01:00.009-08:00</published><updated>2024-11-22T06:23:53.536-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Leo Burnett"/><category scheme="http://www.blogger.com/atom/ns#" term="McDonald's"/><title type='text'>McDonald’s and Leo Burnett Light Up the Festive Season with the Gift of McDonald’s</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSZKk3tqomm3YnHghNLOEtZ1PNRPrb7PIQIYlGOBvSEMN7tHnjpyUWg04OY2YKFIKomZGNvLpvukjARXZlEhVTd0QTC_Mn7gd7Z8Lgv-noM7wtnoOy-WJDvllrOzH8SAyzF3_-s3mi0C00Q8yfOheFc19YzULCfiMhi5kQGxG7n5KHEVhXHtl9ct-bRStM/s1060/McDonalds%20%20Xmas.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="606" data-original-width="1060" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSZKk3tqomm3YnHghNLOEtZ1PNRPrb7PIQIYlGOBvSEMN7tHnjpyUWg04OY2YKFIKomZGNvLpvukjARXZlEhVTd0QTC_Mn7gd7Z8Lgv-noM7wtnoOy-WJDvllrOzH8SAyzF3_-s3mi0C00Q8yfOheFc19YzULCfiMhi5kQGxG7n5KHEVhXHtl9ct-bRStM/s600/McDonalds%20%20Xmas.png" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/LqRWfDbuOYg" width="730" youtube-src-id="LqRWfDbuOYg"></iframe></div><p><span face="Arial, sans-serif" style="color: #212121; font-size: medium;"><a href="https://www.mcdonalds.com/gb/en-gb.html" target="_blank">McDonald’s</a>, in partnership with <a href="https://leoburnett.co.uk/" target="_blank">Leo Burnett</a>, is lighting up the festive season with its Christmas offering,&nbsp;<i>The Gift of McDonald’s</i>.&nbsp;</span><span face="Arial, sans-serif" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-size: medium;">Part of the well-loved Fancy a McDonald's?<i>&nbsp;</i>brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s.</span></p><p><span style="color: #212121; font-size: medium;">The campaign leads with a 60” film, which follows two parents sitting in their car after a hectic day of checking off their Christmas to-do list and buying presents for their family. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald's is vividly realised through a larger-than-life light show, accompanied by the energetic and unexpected soundtrack of <a href="https://www.youtube.com/watch?v=a0fkNdPiIL4" target="_blank">Benny Benassi’s&nbsp;</a></span><span style="font-size: medium;"><i style="color: #212121;"><a href="https://www.youtube.com/watch?v=a0fkNdPiIL4" target="_blank">Satisfaction</a></i><span style="color: #212121;">.</span></span></p><p><span face="Arial, sans-serif" style="color: #212121; font-size: medium;">As the music crescendos, ribbons adorn the houses, signs point the way to McDonald’s with the phrase 'Go on, you deserve it’, inflatable Christmas characters line the path, while a tower block building unveils the layers of a Big Mac</span><span face="Arial, sans-serif" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #1f1f1f; font-size: medium;">®</span><span face="Arial, sans-serif" style="color: #212121; font-size: medium;">. Iconic McDonald’s characters make appearances throughout, lighting up the screen and guiding the parents toward an illuminated McDonald’s drive-thru, where they receive&nbsp;<i>The Gift of McDonald’s</i>, reminding everyone of the joy a well-deserved reward brings amidst the holiday chaos.</span></p><p><span face="Arial, sans-serif" style="color: #212121; font-size: medium;">The spot, directed by the award-winning Nicolai Fuglsig, renowned for ads such as Sony&nbsp;</span><span style="font-size: medium;"><i style="color: #212121;">Balls&nbsp;</i><span style="color: #212121;">and Coca-Cola&nbsp;</span><i style="color: #212121;">It’s Mine</i><span style="color: #212121;">, will make its debut on Sunday (17</span><sup style="color: #212121;">th</sup><span style="color: #212121;">&nbsp;November) during the highly anticipated premiere of&nbsp;</span><i style="color: #212121;">I’m a Celebrity... Get Me Out of Here!</i><span style="color: #212121;">&nbsp;on ITV at 9pm.</span></span></p><p><span style="font-size: medium;"><i><span face="Arial, sans-serif" style="color: #212121;">The Gift of McDonald’s</span></i><span face="Arial, sans-serif" style="color: #212121;">&nbsp;extends beyond the screen with a nationwide&nbsp;<i>McDonald’s Gift Drop&nbsp;</i>that invites the public to search for ‘hidden’ gift tags across the UK. The tags found everywhere, from bus stops – including LED-lit panels – to in-restaurant, and TV screens, will give lucky ‘finders’ the chance to unlock daily offers, and a chance to win free food and exclusive merchandise, only through the McDonald’s App. Accompanying&nbsp;<i>The McDonald’s Gift Drop</i>&nbsp;is a 20” AV spot features a nostalgic, bouncing gift tag screensaver illuminated in festive neon lights.</span></span></p><p><span style="color: #212121; font-size: medium;">In addition, McDonald’s is launching a limited-edition range of Christmas merchandise designed to bring some festive feel good into homes. From Grimace bucket hats, Birdie socks and McDonald’s Christmas lights, this exclusive gift collection offers both stocking fillers and collectibles. The merchandise will be available as part of the Gift Drop prize pool, as well as part of a limited drop on MyMcDonald’s Rewards tiers on the app, and available for purchase via the newly launched ecommerce site&nbsp;</span><span style="font-size: medium;"><i style="color: #212121;">Golden Arches Unlimited&nbsp;</i><span style="color: #212121;">ensuring fans can gift others a piece of McDonald’s magic this Christmas.</span></span></p><p><span style="color: #212121; font-size: medium;">Rounding out the celebrations, McDonald’s new festive menu features delicious goodies like the Big Tasty®, the new Cheesy McCrispy®, and the indulgent Terry’s Chocolate Orange Pie®. Accompanied by playful, 10” promotional spots, these seasonal items make McDonald's the perfect festive escape for those seeking a moment to unwind.</span></p><p><span face="Arial, sans-serif" style="color: #0e101a; font-size: medium;">Michelle Graham-Clare, Chief Marketing Officer, S.V.P at McDonald's, said</span><span face="Arial, sans-serif" style="color: #212121; font-size: medium;">:</span><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span></b><span face="Arial, sans-serif" style="color: #212121;">"Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops, and endless wrapping, it’s easy to forget to take a moment for yourself or with your loved ones. That’s why we’re reminding everyone that the perfect festive break is always just around the corner. With ‘The Gift of McDonald’s,’ we aim to capture those small moments of lightness and joy, from festive gift tags to our seasonal menu and exclusive merchandise."</span></span></p><p><span face="Arial, sans-serif" style="color: #212121; font-size: medium;">Andrew Long and James Millers, Executive Creative Directors at Leo Burnett added:</span><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: #212121;"> “</span></b><span face="Arial, sans-serif" style="color: #212121;">This Christmas, we’re celebrating the well-deserved gift of McDonald’s in all the moments our customers need it most. From showcasing the feeling of joy an invite to McDonald’s creates with an epic light show, to delighting fans with an epic gift drop, this campaign sets out to ensure everyone can enjoy some McDonald’s satisfaction."</span></span></p><p><span style="color: #212121; font-size: medium;">Creative and social were led by Leo Burnett, with RED Consultancy managing PR, social, and events, while OMD UK handled media planning and buying. tms led on the promotion, digital experience, ecommerce shop and prize pool. Linney supported BTL and POP communications, and Armadillo managed CRM.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: black;">&nbsp;</span></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: black;">&nbsp;</span></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: black;">CREDITS&nbsp;</span></b><span style="color: #212121;"></span></span></p><p align="center" class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: center; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">&nbsp;&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CAMPAIGN TITLE: The Gift of McDonald’s</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CLIENT: McDonald’s</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">ADVERTISING AGENCY: Leo Burnett</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><br /></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: black;">McDonald’s&nbsp;</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: black;">Brand&nbsp;</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CHIEF MARKETING OFFICER, S.V.P: Michelle Graham-Clare</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">MARKETING DIRECTOR: Matt Reischauer</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">HEAD OF MARKETING, BRAND: Chloe Bissell&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">MARKETING MANAGER: Emma O’Neill</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">SENIOR BRAND MANAGER: Harry Jessop</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">BRAND MANAGER: Emma Pellegrinelli</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CAMPAIGN ASSISTANT: Abi Campbell</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: #212121;">Digital</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CHIEF MARKETING OFFICER, S.V.P: Michelle Graham-Clare</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">DIRECTOR, DIGITAL &amp; MEDIA: Kat Howcroft</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">MARKETING MANAGER: Stephanie Pullen</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">SENIOR BRAND MANAGER: Harry Jessop</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">ASSISTANT BRAND MANAGER: Sam Hewitt&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CAMPAIGN ASSISTANT: Imogen Trower</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: #212121;">Food</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CHIEF MARKETING OFFICER, S.V.P: Michelle Graham-Clare</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">MARKETING DIRECTOR: Matt Reischauer</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">HEAD OF MARKETING, FOOD: Ben Sherburn</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">MARKETING MANAGER: Jo Conlon&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">SENIOR BRAND MANAGER: Harry Jessop</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">BRAND MANAGER: Nasia Vassiliou</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CAMPAIGN ASSISTANT: Dina Shalaby</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: black;">Agency (Brand)</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CCO: Mark Elwood</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">EXECUTIVE CREATIVE DIRECTORS: Andrew Long &amp; James Millers</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CREATIVES: Cicely Alderson &amp; Lisi Davis</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">HEAD OF DESIGN: David Allen&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DESIGNERS: Tomek Drozdowski (Design Lead), Matt Slater, Roxana Iriciuc, Carmen Perez Jimenez, Bey Redding-O'Brien, Danny Flint, Milan Mezi</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DEPUTY CSO: Tom Sussman</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PLANNING PARTNER: Hamish Cameron&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SENIOR PLANNER: Beth Mackenzie</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">BUSINESS LEAD: Layla Potter&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">BUSINESS DIRECTOR: Steph Bates</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">ACCOUNT DIRECTOR: Charlotte Crawley</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SENIOR ACCOUNT MANAGER: Sian Davidson&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">ACCOUNT EXECUTIVE: Dom Thomas&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">LEAD PROJECT DIRECTOR: Siobhan Mulcahy&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PROJECT DIRECTOR: Simon Jerome&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CHIEF PRODUCTION OFFICER: Emily Marr</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">AGENCY PRODUCER: Hector Murray</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">AGENCY ASSISTANT PRODUCER: Sara Gill</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 12pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: black;">Agency (Digital)</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CCO: Mark Elwood</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">EXECUTIVE CREATIVE DIRECTORS: Andrew Long &amp; James Millers</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CREATIVE DIRECTOR: Ben Hooper</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CREATIVES: Cicely Alderson &amp; Lisi Davis</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">HEAD OF DESIGN: David Allen&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DESIGNERS: Tomek Drozdowski (Design Lead), Matt Slater, Roxana Iriciuc, Carmen Perez Jimenez, Bey Redding-O'Brien, Danny Flint, Milan Mezi</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DEPUTY CSO: Tom Sussman</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PLANNING PARTNER: Hamish Cameron&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SENIOR PLANNER: Beth Mackenzie</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">BUSINESS LEAD: Layla Potter&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">BUSINESS DIRECTOR: Steph Bates</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">ACCOUNT DIRECTOR: Charlotte Crawley</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SENIOR ACCOUNT MANAGER: Sian Davidson&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">ACCOUNT EXECUTIVE: Dom Thomas&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">LEAD PROJECT DIRECTOR: Siobhan Mulcahy&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PROJECT DIRECTOR: Simon Jerome&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CHIEF PRODUCTION OFFICER: Emily Marr</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">AGENCY PRODUCER: Hector Murray</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">AGENCY ASSISTANT PRODUCER: Sara Gill</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: black;">Agency (Food)</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CCO: Mark Elwood</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">EXECUTIVE CREATIVE DIRECTORS: Andrew Long &amp; James Millers</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CREATIVE DIRECTOR: Hayley Power&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CREATIVES: Rory Hall &amp; Steph Ellis</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">HEAD OF DESIGN: David Allen&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DESIGNERS: Tomek Drozdowski (Design Lead), Matt Slater, Roxana Iriciuc, Carmen Perez Jimenez, Bey Redding-O'Brien, Danny Flint, Milan Mezi</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DEPUTY CSO: Tom Sussman</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PLANNING PARTNER: Hamish Cameron&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SENIOR PLANNER: Beth Mackenzie</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">BUSINESS LEAD: Layla Potter&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">BUSINESS DIRECTOR: Steph Bates</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">ACCOUNT DIRECTOR: Charlotte Crawley</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SENIOR ACCOUNT MANAGER: Natasha Meisel &amp; Sian Davidson</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">ACCOUNT EXECUTIVES: Dom Thomas &amp; Amy Neal</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">LEAD PROJECT DIRECTOR: Siobhan Mulcahy&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PROJECT MANAGER: Adrienne Lindeque</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">CHIEF PRODUCTION OFFICER: Emily Marr</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">AGENCY PRODUCER: Georgina Pearson</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: black;">PRODUCTION (BRAND &amp; DIGITAL)</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PRODUCTION COMPANY: MJZ</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DIRECTOR: Nicolai Fuglsig</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PRODUCER: Tim Wild</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">EDITOR: Rick Russell @ Final Cut</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">POST PRODUCTION COMPANY: Black Kite Studios</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">COLOURIST: Richard Fearon @ Black Kite Studios</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">POST PRODUCERS: Hannah Ruddleston, Olivia Donovan</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SOUND ENGINEER: Sam Ashwell @ 750mph</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">AUDIO PRODUCER: Olivia Ray</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><u><span face="Arial, sans-serif" style="color: black;">Production (Food)</span></u><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PRODUCTION COMPANY: Darling</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">DIRECTOR: Scott Grummett</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">PRODUCER: Kelly Doyle</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">EDITOR: Adam Rudd @Whitehouse Post</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">POST PRODUCTION COMPANY: Black Kite Studios</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">COLOURIST: George Kyriacou @ Black Kite&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">POST PRODUCERS: Hannah Ruddleston, Olivia Donovan</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">SOUND ENGINEER: Jake Ashwell @ 750mph</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: black;">AUDIO PRODUCER: Carla Thomas</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: black;">MEDIA BUYING AGENCY: OMD</span></b><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CLIENT DIRECTORS: Emma Gilmore, Holly Rosier, Elise Grimstone</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CLIENT MANAGERS: Lewis Michael, Eddie Fisher&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">STRATEGY DIRECTOR: Chris Mitchwell</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: #212121;">STRATEGIC, CREATIVE, TECHNOLOGY AND SOURCING AGENCY: tms</span></b><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">SVP, CLIENT ENGAGEMENT: Emma Maynard</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">STRATEGIC LEAD: John Viccars</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">BUSINESS DIRECTOR: Stephanie Storey&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">ACCOUNT TEAM: Alina Miculescu, Kristen Lane, Alex Hitchen, Yagna Carreno</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">VP DIGITAL DELIVERY: Rina Kennedy</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">DIGITAL DELIVERY DIRECTOR: Rob Bond</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">DIGITAL PROJECT MANAGER: Frankie Hitch</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">EXECUTIVE CREATIVE DIRECTOR: Stephen Bushe</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">SENIOR ART DIRECTOR: Anna O’Callaghan</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">COPYWRITER: Lydia D’Souza</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">DESIGN DIRECTOR: Chris Noone</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">SENIOR DESIGNER: Dan Fitzpatrick</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">DIGITAL DESIGNER: Phillipa Knight</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">JUNIOR UI DESIGNER: Ines Botequilha, Shardai Dawkins</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">UX DESIGNER: Alessandra Maccario</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">CREATIVE TECHNOLOGY DIRECTOR: Hils Jakison</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">GAMES OPERATIONS DIRECTOR: Jeanette Butler</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">GAMES OPERATIONS MANAGER: Chloe Gatrell</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">TECHNOLOGY DIRECTOR: Dimith De Alwis</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="background: white; color: #212121;">DEVELOPERS: Rowan McMahon, Sabrina Lamont, Eohan Moran, Mark Wong</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: black;">PR AGENCY: Red</span></b><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">MANAGING DIRECTOR: Barbara Watson</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">PR DIRECTORS: Lucy Hird &amp; Caitlin Hocking</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">PR Manager: Julianne Power</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Arial, sans-serif" style="color: black;">POP ACTIVATION AGENCY:</span></b><span face="Arial, sans-serif" style="color: black;">&nbsp;Linney</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">CREATIVES: James Reeves &amp; Hayley Hatfield</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">ACCOUNT MANGERS: Juliet Leah &amp; Lee Wardle&nbsp;</span><span style="color: #212121;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">ACCOUNT DIRECTOR: Stephanie Powney</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 12.65pt; margin: 0px 0px 14pt; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #212121;">&nbsp;</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1622793948179904168/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/mcdonalds-and-leo-burnett-light-up_02085413506.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1622793948179904168'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1622793948179904168'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/mcdonalds-and-leo-burnett-light-up_02085413506.html' title='McDonald’s and Leo Burnett Light Up the Festive Season with the Gift of McDonald’s'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSZKk3tqomm3YnHghNLOEtZ1PNRPrb7PIQIYlGOBvSEMN7tHnjpyUWg04OY2YKFIKomZGNvLpvukjARXZlEhVTd0QTC_Mn7gd7Z8Lgv-noM7wtnoOy-WJDvllrOzH8SAyzF3_-s3mi0C00Q8yfOheFc19YzULCfiMhi5kQGxG7n5KHEVhXHtl9ct-bRStM/s72-c/McDonalds%20%20Xmas.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6593872752550590289</id><published>2024-11-14T06:25:00.006-08:00</published><updated>2024-11-15T08:01:00.934-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Soapply"/><title type='text'>Decker Launches 'The Code We Live By' Campaign for Soapply</title><content type='html'><p><span style="font-family: arial; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: left;"><span style="font-family: arial; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQSGkPHYlBMTGjrZHeN8evmvsdqAC2xnWJvOL4msIjc17JP0wUDNKdN2Y5H_TEpjfs9wjz3QzbUJ2i6Q3jz-zKZuVtvNvxC_zhUl1FfGD1OTga_VM9TlFl1I5n4UqtFVsR1-v_xQuv4VtPZGxMZYeMIdcwyh09IcSVM0QTbdb2ibO3iqHhflFm6s63NRw/s2500/Soapply-code-we-live-by-billboard.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1406" data-original-width="2500" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQSGkPHYlBMTGjrZHeN8evmvsdqAC2xnWJvOL4msIjc17JP0wUDNKdN2Y5H_TEpjfs9wjz3QzbUJ2i6Q3jz-zKZuVtvNvxC_zhUl1FfGD1OTga_VM9TlFl1I5n4UqtFVsR1-v_xQuv4VtPZGxMZYeMIdcwyh09IcSVM0QTbdb2ibO3iqHhflFm6s63NRw/w640-h360/Soapply-code-we-live-by-billboard.jpg" width="640" /></a></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: arial; font-size: medium;"><span lang="EN" style="line-height: 115%; text-align: left;">Meet <a href="https://soapplybox.com/" target="_blank">Soapply</a>,&nbsp;an independent, mission-driven luxury soap company that always puts sustainability first.</span><span style="text-align: left;">&nbsp;</span></span></div><p></p> <p class="normal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">With the challenge of making a splash in a crowded market, Soapply tapped Decker as a partner to cut through and launch their first major out-of-home campaign. Many companies are capitalizing on words like "organic" and "natural" to connote safety and quality while still using synthetic ingredients and toxic fillers. Soapply is a pure, natural hand soap crafted using a 300-year-old method and a recipe updated to incorporate food-grade organic oils to keep your skin clean, balanced, and healthy. Seeing an opportunity to leverage the sustainability and philanthropic components that Soapply stands for, Decker’s creative team came up with “The Code We Live By” campaign.</span></span></p><p class="normal"><span lang="EN" style="line-height: 115%;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOFVo5qqFLRlh7TcYz8FPfLM1h0EVIcJ0ffj5WM-v7bkyVsAdhzGkqZ2KZzwa_TqXPMYhq0gDl-DxOZZTVrzF3xAfPHAvVpcFGtA6g66Pv4tad7zUijh_nFSPb0hOLvqR4Rg0fQKL-P-BC3K59AE9JSNE18sL7SyOMBJz2lOOc5Ky1yKedHA5OlLoeOBQ/s2500/SOAPPLY%20tear-offs-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1406" data-original-width="2500" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOFVo5qqFLRlh7TcYz8FPfLM1h0EVIcJ0ffj5WM-v7bkyVsAdhzGkqZ2KZzwa_TqXPMYhq0gDl-DxOZZTVrzF3xAfPHAvVpcFGtA6g66Pv4tad7zUijh_nFSPb0hOLvqR4Rg0fQKL-P-BC3K59AE9JSNE18sL7SyOMBJz2lOOc5Ky1yKedHA5OlLoeOBQ/w640-h360/SOAPPLY%20tear-offs-1.jpg" width="640" /></a></div><p></p> <p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><span lang="EN" style="line-height: 115%;">The campaign can be seen here: </span><span lang="EN-US" style="line-height: 115%;"><a href="https://vimeo.com/1016287069/9ed34a60e6"><span style="border: 1pt windowtext; mso-border-alt: none windowtext 0cm; padding: 0cm;">https://vimeo.com/1016287069/9ed34a60e6</span></a></span></span></p> <p class="normal"><span lang="EN" style="font-size: medium; line-height: 115%;"><span style="font-family: arial;">“The Code We Live By” campaign crammed Soapply’s brand manifesto into the world’s longest discount code. Literally. It went live in Times Square on an animated billboard featuring a QR code, allowing hundreds of thousands of people passing through to easily apply. The code not only allowed consumers to get 20% off their purchases, it used every single one of the 255-character count limits that Shopify allows – letting people know what Soapply stands for while also providing a discount.</span></span></p> <p class="normal"><span lang="EN" style="font-size: medium; line-height: 115%;"><span style="font-family: arial;">Mera McGrew, Soapply Founder, states,&nbsp;</span><span style="font-family: arial;">“At Soapply, we boldly state that we’re more than soap—our soap embodies our commitment to quality, health and safety, sustainability, and global impact. Communicating our approach and educating consumers on the industry and global challenges we’re working to overcome can be lengthy and challenging. That’s why partnering with a team that shares our values, understands our vision, and brings fresh, innovative ideas to the table was essential for the success of this campaign. Their approach helped us translate the code to make a splash, get eyeballs, resonate, and grow our community.”</span></span></p><p class="normal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0zvemBEo99hKmMgq4e8HMkiV2em7oiruKHaVrgnVk8M6knkCLZ9IOTfBSwl4ojMvB52Jvomvg_BERTZiniDEmKvGLAcsUK00SwkY-IapaFhhbw6iZwh-Kw_1Dk04kUxZZVGE6JvzJReGi8CsIVWxSP02oOYipN8b5OZQZlpUT2rfMW385pfsV9fp2c8k/s1920/Soapply-code-we-live-by-site.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0zvemBEo99hKmMgq4e8HMkiV2em7oiruKHaVrgnVk8M6knkCLZ9IOTfBSwl4ojMvB52Jvomvg_BERTZiniDEmKvGLAcsUK00SwkY-IapaFhhbw6iZwh-Kw_1Dk04kUxZZVGE6JvzJReGi8CsIVWxSP02oOYipN8b5OZQZlpUT2rfMW385pfsV9fp2c8k/w640-h360/Soapply-code-we-live-by-site.jpg" width="640" /></a></span></div><p></p><p class="normal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">“When you’re trying to cut through, the idea needs to be locktight. Using a brand manifesto as a code that also gets their consumers a discount felt like a smart and simple way to make a splash and gain attention. ” - Dom DeLoya, Creative Director</span></span></p> <p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><span lang="EN" style="line-height: 115%;">“The Code We Live By” campaign leveraged social media, direct mail, influencers, posters, and a Times Square OOH placement to tell the story of Soapply.</span></span></p><p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><span lang="EN" style="line-height: 115%;"><br /></span></span></p> <p class="normal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;"><b>CREDITS</b><br /> Creative Director/Copywriter: Dom DeLoya<br /> SVP Strategy &amp; Development: Andrew Kesin<br /> Business Development Lead: Alexis Matsas<br /> ACD/Art Director: Alan Duda<br /> Editor: Adrienne Sullivan<br /> Project Manager: Kara Murphy<br /> Billboard Photography: Brian Agamie</span></span></p><p class="normal"><br /></p> <p class="MsoNormal" style="line-height: 17pt;"><span style="font-family: arial; font-size: medium;"><b style="mso-bidi-font-weight: normal;"><span lang="EN" style="color: #262626;">ABOUT DECKER</span></b><span lang="EN" style="color: #262626;"><br /> </span><span lang="EN" style="color: black;">Decker crafts distinct and powerful marketing campaigns for brands that connects them with consumers in meaningful ways to stand out from the competition by creating impact that makes a positive difference. For more information, visit <u><a href="https://deckerct.com/">www.deckerct.com</a></u>. </span><span lang="EN"><o:p></o:p></span></span></p> <p class="normal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;">&nbsp;</span></o:p></span></p> <p class="normal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;">&nbsp;</span></o:p></span></p><p class="normal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;"><br /></span></o:p></span></p><p class="normal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;"><br /></span></o:p></span></p><p class="normal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;"><br /></span></o:p></span></p><p class="normal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;"><br /></span></o:p></span></p><p class="normal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;"><br /></span></o:p></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6593872752550590289/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/decker-launches-code-we-live-by.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6593872752550590289'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6593872752550590289'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/decker-launches-code-we-live-by.html' title='Decker Launches 'The Code We Live By' Campaign for Soapply'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQSGkPHYlBMTGjrZHeN8evmvsdqAC2xnWJvOL4msIjc17JP0wUDNKdN2Y5H_TEpjfs9wjz3QzbUJ2i6Q3jz-zKZuVtvNvxC_zhUl1FfGD1OTga_VM9TlFl1I5n4UqtFVsR1-v_xQuv4VtPZGxMZYeMIdcwyh09IcSVM0QTbdb2ibO3iqHhflFm6s63NRw/s72-w640-h360-c/Soapply-code-we-live-by-billboard.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6288383886002730344</id><published>2024-11-12T06:49:00.001-08:00</published><updated>2024-11-12T06:49:04.413-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Forsman & Bodenfors"/><category scheme="http://www.blogger.com/atom/ns#" term="Tourism"/><category scheme="http://www.blogger.com/atom/ns#" term="Visit Sweden"/><title type='text'>Sweden Wants to Become the First Country in the World to Apply for Trademark</title><content type='html'><p><span style="font-size: medium;"><span style="font-family: helvetica;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG21Pzadk6tRYuz_E5Pm3Nm8Rms0L-lf93XdmgpFBCDL7eGMK8zTMcH9Lfr6PiG0Y5RU5uTx5CtCOERodeDFr2wRXvH6kbW6mUNilIUhQsKYFZJdGKEENthantS31so92YKv0WFxrO6X0Yw1q3aiWdqL8UbdiLshohZVpFiE95NxrueIBoWUHNYlNvO0cv/s3840/unnamed%20(9).jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2160" data-original-width="3840" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG21Pzadk6tRYuz_E5Pm3Nm8Rms0L-lf93XdmgpFBCDL7eGMK8zTMcH9Lfr6PiG0Y5RU5uTx5CtCOERodeDFr2wRXvH6kbW6mUNilIUhQsKYFZJdGKEENthantS31so92YKv0WFxrO6X0Yw1q3aiWdqL8UbdiLshohZVpFiE95NxrueIBoWUHNYlNvO0cv/w640-h360/unnamed%20(9).jpg" width="640" /></a></span></div><p></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/dOuj8a4GLHU" width="730" youtube-src-id="dOuj8a4GLHU"></iframe></span></div><span style="font-size: medium;"></span><p></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">In 2024, “dupes” has been a trending topic. But while fashion brands can protect their names through trademarking, countries can’t. Something that Sweden now wants to change.</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">This is not the first time <a href="https://visitsweden.com/" target="_blank">Visit Sweden</a> has taken a playful approach to clear up international confusion. Following the success of past campaigns – like their humorous plea to Switzerland to finally settle the "Sweden or Switzerland" mix-up – Visit Sweden once again attempts to clear up a potential mix-up.</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">“This campaign is our latest step in presenting Sweden as a truly unique destination under the concept ‘A destination of a different nature.’ It’s flattering to see Sweden’s name used globally – it speaks to the strength of our brand. But with every ‘Sweden’ out there, it gets a little tougher for travelers to find the real one. With this campaign, we hope to make it easier for the world to recognize the original,” said Nils Persson, Chief Marketing Officer at Visit Sweden.&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">The trademark application addresses a common problem travellers face with name-alike locations – with eight places around the world called "Sweden", multiple Germanys, dozens of Americas, and 34 Londons globally, it’s not hard to see why a little brand clarity might be in order.</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">If successful, Sweden’s trademark could lead to clearer travel planning and fewer mix-ups in the future. With the<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://link.mediaoutreach.meltwater.com/ls/click?upn%3Du001.xvfTnPRBDPfa5B43iDYi-2BvoQMeeO6-2B09-2FCmJAICQMphubeWHKWbANjYG1DAkr4kG4Cz5Rv9rKIv79N9q3LMfBw-3D-3DIKe-_FcebLxWVuSw7F16VSKM4snAdwZqU8labemvMkweAg5C4v0-2BI8OK9DXLGuop3ziFnwSLaivMGWxzY1Kg5D1-2FI-2FoX5wD8CkwDPFesGl2kVlw8yFbtewjlqaIw0nDJpoKuM5Naw0V4vn-2BnBt6NYK4RBzT-2F-2BDhG2WQCfhZldrStc6lpQFePayulX28yphRIJDMFdPRowWO94Bz6j9VvgUKU9U5UBk-2FVMJugIZU-2Bpr2yZHmSqUtiDQUUXcxMuYJq1pEssSMrMaxMEun5JaLLawQAmNyjHclgMESD9U4Rv7rZPhtjaFOjKi-2Flb46S1Am-2FgZU1KLfLI0zNTPX84LDTBj05GhKAL6K9RzGyTNVUiRqdt8IMhheo8-2BiAvdP4NfV9VhSZy&amp;source=gmail&amp;ust=1731505698186000&amp;usg=AOvVaw222HaI7zqGcsjPgIWnolDb" href="https://visitsweden.com/visit-the-original-sweden/" style="color: #0086f0; text-decoration-line: underline;" target="_blank" title="https://visitsweden.com/visit-the-original-sweden/">online petition</a><span>&nbsp;</span>now live, Visit Sweden is calling on everyone’s support to help create travel harmony.</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">The campaign is developed together with the creative collective <a href="https://www.forsman.com/" target="_blank">Forsman &amp; Bodenfors</a> and will be launched globally.</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">“We hope that this initiative will solve two issues in one blow: getting more people interested in visiting our country – and preventing further use of the name Sweden. With the current legislation, we could end up in a world where all countries are called Sweden, and that would be extremely confusing,” said Agnes Stenberg-Schentz and Marcus Hägglöf, creatives at Forsman &amp; Bodenfors.</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">The application reflects recent trends in protecting brand authenticity as people become more alert to “dupes” in fashion, products – and now, destinations.</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6288383886002730344/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/sweden-wants-to-become-first-country-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6288383886002730344'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6288383886002730344'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/sweden-wants-to-become-first-country-in.html' title='Sweden Wants to Become the First Country in the World to Apply for Trademark'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG21Pzadk6tRYuz_E5Pm3Nm8Rms0L-lf93XdmgpFBCDL7eGMK8zTMcH9Lfr6PiG0Y5RU5uTx5CtCOERodeDFr2wRXvH6kbW6mUNilIUhQsKYFZJdGKEENthantS31so92YKv0WFxrO6X0Yw1q3aiWdqL8UbdiLshohZVpFiE95NxrueIBoWUHNYlNvO0cv/s72-w640-h360-c/unnamed%20(9).jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2296786340934092053</id><published>2024-11-08T05:32:00.000-08:00</published><updated>2024-11-08T05:32:00.228-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BBH"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Singapore Tourism Board"/><title type='text'>Singapore Tourism Board Invites the Internet to Celebrate Singapore’s Vibrant Culinary Adventures Through Song</title><content type='html'><p><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj02yklEH38yySIdTlVMkpH5TRvhQjGhXM3-A3-69g-tBOij2DasZkmwBmn5KSuVAvv7l6g4H2Z1cyPYHxt40pNPMOX2Yx69Vj8ICTsXWwzGOoNo69D7E_1GSCC6UaSdO1Gy-JEvmGnf6s8tWOeU1g7t0mZIvedt24fWEm5Y7UNPykCPoc1mH3yyPQFgArN/s1920/STB_What%20Do%20I%20Eat%20First_Launch.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj02yklEH38yySIdTlVMkpH5TRvhQjGhXM3-A3-69g-tBOij2DasZkmwBmn5KSuVAvv7l6g4H2Z1cyPYHxt40pNPMOX2Yx69Vj8ICTsXWwzGOoNo69D7E_1GSCC6UaSdO1Gy-JEvmGnf6s8tWOeU1g7t0mZIvedt24fWEm5Y7UNPykCPoc1mH3yyPQFgArN/w640-h360/STB_What%20Do%20I%20Eat%20First_Launch.png" width="640" /></a></span></div><p></p><p><span style="font-size: medium;"><span style="color: #222222; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><a href="https://www.stb.gov.sg/content/stb/en.html" target="_blank">The Singapore Tourism Board (STB)</a> has launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a </span><span style="color: #222222; font-family: Garamond, serif; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Culinary Capital</span><span style="color: #222222; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global audience, aiming to boost awareness, rekindle interest, and drive demand. It invites visitors to experience Singapore's unique gastronomic offerings.</span></span></p><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The campaign, </span><span style="color: #0d0d0d; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">created with BBH Singapore, Zenith Media, and Digitas of The Shophouse @ Publicis, aims to </span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">showcase Singapore’s dynamic and diverse culinary landscape, targeting travellers from key markets including Australia, the US, Indonesia, India and China who are adventurous and eager to expand their palates.&nbsp;</span></span></div><span style="font-size: medium;"><br style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;" /></span><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">It begins with a</span><span style="color: #674ea7; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> </span><a data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/VisitSingaporeOfficial/videos/886743926446816/?rdid%3DbMJnrLoA8j2hQAcZ&amp;source=gmail&amp;ust=1729599993306000&amp;usg=AOvVaw1p-emdMqqFmJf6jJ8axDIh" href="https://www.youtube.com/shorts/-WVkHj5gA2E" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space-collapse: preserve;">30-second video</span></a><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">, with a song titled “What Do I Eat First?”, featuring popular local artist Paddy Ong, the lead vocalist of one of Singapore’s indie-pop bands Club Mild, and written and composed by audio production house FVSE. The catchy original song captures the challenge of being spoiled for choice with food in Singapore, posing the question, "What do I eat first?"</span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The song’s infectious rhythms blend with vibrant visuals to take audiences on a culinary adventure through Singapore’s rich culinary tapestry, from traditional local favourites to cutting-edge fusion cuisine.&nbsp;</span></span></div><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="color: #0d0d0d; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">&nbsp;</span></span></p><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span style="color: #0d0d0d; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Running on Facebook, YouTube, TikTok and Instagram, t</span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">he 30-second introductory video will also be followed by several 15-second social clips showcasing different facets of Singapore’s culinary scene. Crafted in partnership with Abundant Productions, </span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">and content creator, Thomas Goh (</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/gottagoh&amp;source=gmail&amp;ust=1729599993306000&amp;usg=AOvVaw2bNEM5OGbmzeCh2eUQaQjX" href="https://www.instagram.com/gottagoh" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space-collapse: preserve;">@gottagoh</span></a><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">), the series of videos capture the sensory experience of being overwhelmed by the sheer variety on offer in Singapore. </span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /><br /></span></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The videos are also accompanied by easy-to-use templates from TikTok’s CapCut and Instagram Reels, which will allow content creators</span><span style="color: #0563c1; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> </span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">to</span><span style="color: #0d0d0d; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> create their own user-generated content (UGC) using the song as a soundtrack for their culinary adventures in Singapore.</span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #0d0d0d; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #0d0d0d; font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><div style="color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-size: medium;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Khairul Mondzi, Executive Creative Director, BBH Singapore, The Shophouse @ Publicis</span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">, explains: “Social media platforms and UGC have transformed the way food trends develop, giving everyone the ability to share their dining experiences, reviews, and recipes. This democratisation of food content shapes modern eating habits and brings culinary culture into the daily lives of millions. Through the campaign, we aim to join this conversation by showcasing Singapore’s dynamic food scene in a way that naturally resonates with how people engage with and create food content. This approach not only spotlights Singapore’s culinary diversity but also seamlessly integrates it into the broader global food landscape.”</span></span></div><span style="font-size: medium;"><br style="color: #222222; font-family: Arial, Helvetica, sans-serif; white-space-collapse: collapse;" /></span><div style="color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">A survey conducted by STB with 6400 respondents across 8 international markets showed that nearly 80% of foodie travellers considered “being able to try different flavours they have not had before” as important when they travel. This does not mean it must only be local flavours — 7 in 10 respondents shared that they indulge in both local and international flavours when they travel.</span></span></div><span style="font-size: medium;"><br style="color: #222222; font-family: Arial, Helvetica, sans-serif; white-space-collapse: collapse;" /></span><div style="color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">For these foodies, the ultimate thrill lies in expanding their palate. While destinations typically market their local flavours, the opportunity for Singapore was to showcase its varied, innovative and dynamic gastronomic scene.&nbsp;</span></span></div><span style="font-size: medium;"><br style="color: #222222; font-family: Arial, Helvetica, sans-serif; white-space-collapse: collapse;" /></span><div style="color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;">The campaign was created in response to this, showcasing how Singapore’s culinary landscape offers an unparalleled feast for foodies, satisfying their craving for diverse flavours with a high-quality, award-winning culinary scene that reflects both local talent and global influences. It is a destination where foodies do not just get to indulge in culinary experiences, they get to embark on a thrilling culinary adventure.</span></span></div><div style="color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><br /></span></span></div><div style="color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: medium;"><div style="font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Kenneth Lim, Assistant Chief Executive, Marketing Group, Singapore Tourism Board,</span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> said, “In today’s social-first environment, content creators wield significant power in creating awareness and shaping perceptions. Recognising this, our campaign harnesses their reach to position Singapore as a global </span><span style="font-family: Garamond, serif; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Culinary Capital,</span><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> inspiring foodies to explore our endless possibilities curated by both homegrown and international culinary talents. Their passion and commitment to pushing cultural and creative boundaries continue to enrich our vibrant food scene. Through this approach, we aim to drive greater awareness of Singapore’s diverse food and beverage offerings, by inviting foodies to explore and share their culinary discoveries.”</span></div><br style="font-family: Arial, Helvetica, sans-serif; white-space-collapse: collapse;" /><div style="font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">From the end of January 2025, STB will also launch a series of video assets on its Visit Singapore social media accounts. These will continue to spotlight Singapore’s unique interpretation of culinary trends worldwide, such as ‘Mukbang’ or ‘Coffee Culture’.&nbsp;</span></div><br style="font-family: Arial, Helvetica, sans-serif; white-space-collapse: collapse;" /><div style="font-family: Arial, Helvetica, sans-serif; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; white-space-collapse: collapse;"><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">This campaign is part of a series of global activations from STB and The Shophouse @ Publicis extending its master brand campaign, “Made in Singapore”. Publicis Groupe Singapore was first appointed by STB in January 2022, after The Shophouse @ Publicis was assembled to respond to integrated briefs as a consortium. This multi-disciplinary solution incorporates best-in-class creative (BBH), media (Zenith Media), digital, data (Digitas) and production (Prodigious).</span></div></span></span></div><div><span style="font-family: Garamond, serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2296786340934092053/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/singapore-tourism-board-invites.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2296786340934092053'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2296786340934092053'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/singapore-tourism-board-invites.html' title='Singapore Tourism Board Invites the Internet to Celebrate Singapore’s Vibrant Culinary Adventures Through Song'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj02yklEH38yySIdTlVMkpH5TRvhQjGhXM3-A3-69g-tBOij2DasZkmwBmn5KSuVAvv7l6g4H2Z1cyPYHxt40pNPMOX2Yx69Vj8ICTsXWwzGOoNo69D7E_1GSCC6UaSdO1Gy-JEvmGnf6s8tWOeU1g7t0mZIvedt24fWEm5Y7UNPykCPoc1mH3yyPQFgArN/s72-w640-h360-c/STB_What%20Do%20I%20Eat%20First_Launch.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1314680184545779799</id><published>2024-11-02T05:48:00.001-07:00</published><updated>2024-11-02T05:48:00.112-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Broken Heart Love Affair"/><category scheme="http://www.blogger.com/atom/ns#" term="Cineplex"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Tourism"/><title type='text'>The Rec Room's New Campaign Taps Into the Joy of Play</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-qT6P-IG4Bh18psH-VfBGHNxDaqC4Zq2N3bqEUQcbOkw41tpwwT4XOeKUelKiXIkJT1YNKyeZ5X-MAwVRKTMIYgowaY77qlksfkcX_tWL8RzATdnI9QjcMcuiEkkxHlHtJ7G5gmOD2LGxHzKlaAOHWwuJQQGI9l35wOme7Bkhso2ED0rPWZOKn7NC4vY6/s2000/REC_ROOM_HI_RES_STILL_E.jpg" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="1055" data-original-width="2000" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-qT6P-IG4Bh18psH-VfBGHNxDaqC4Zq2N3bqEUQcbOkw41tpwwT4XOeKUelKiXIkJT1YNKyeZ5X-MAwVRKTMIYgowaY77qlksfkcX_tWL8RzATdnI9QjcMcuiEkkxHlHtJ7G5gmOD2LGxHzKlaAOHWwuJQQGI9l35wOme7Bkhso2ED0rPWZOKn7NC4vY6/s600/REC_ROOM_HI_RES_STILL_E.jpg"/></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/nbsUGpdRA5k" width="730" youtube-src-id="nbsUGpdRA5k"></iframe></div><br /><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: verdana, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">In a world where the pressures of life often overshadow simple pleasures, <a href="https://therecroom.com/" target="_blank">The Rec Room</a>—a premier destination for fun with great games, delicious food and live entertainment—is launching a new brand platform and campaign in which a symbol of childhood can help seize hold of something far more elusive: the carefree joy of play.<br />&nbsp;<br />“Make Room for Play” is designed to reconnect older Gen Z and younger millennials with the freedom to let loose, offering a much-needed escape from the daily grind. The campaign’s hero video, “Claw Game,” uses the arcade staple as a metaphor for The Rec Room’s unmatched ability to pluck people away from the mundanity of the day-to-day and plunk them into a world of fun and excitement.<br />&nbsp;<br /><span class="gmail_default"></span>Directed by Academy Award winner Joachim Back, the 60-second spot combines the fantastical with the ordinary to portray The Rec Room as a place where the burdens and problems of everyday life can be temporarily forgotten.</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;<br />The spot opens with people aimlessly going about their days—scrolling through social media, doing laundry, grocery shopping, and more—when suddenly, a giant mechanical claw, like those in arcades worldwide, lifts them out of their routine. Hundreds of oversized claws whisk them across the city before gently depositing them outside a Rec Room location. In this world, play reigns supreme, perfectly capturing The Rec Room’s mission to rewrite the rules of adulthood.</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: verdana, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;<br />“The idea of ‘make room for play’ came out of the notion that we need to carve out more time in our lives to simply have fun and visiting a Rec Room is just that,” said Sara Moore, Chief Marketing Officer, Cineplex. “It’s a one stop destination for gaming, fun food and drinks, friendly competition and entertainment, it’s the place you go with friends to really let loose.”<br /><br />“With the claw concept, we took this iconic, playful device and used it to rescue people from the playless moments in their daily life," said Marty Hoefkes, Creative Director, Broken Heart Love Affair. "Hopefully, it will inspire people to reprioritize play in their lives.”<br />&nbsp;<br />Launching October 17, the spot is part of a robust campaign that includes social, digital, out-of-home and in-venue ads at Cineplex locations. With 10 locations across Canada and new openings planned for Vancouver and Montreal in late Fall, The Rec Room is a premier destination for young adults looking to relax, connect with friends and make more room for play.</span></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1314680184545779799/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/the-rec-rooms-new-campaign-taps-into.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1314680184545779799'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1314680184545779799'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/the-rec-rooms-new-campaign-taps-into.html' title='The Rec Room's New Campaign Taps Into the Joy of Play'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-qT6P-IG4Bh18psH-VfBGHNxDaqC4Zq2N3bqEUQcbOkw41tpwwT4XOeKUelKiXIkJT1YNKyeZ5X-MAwVRKTMIYgowaY77qlksfkcX_tWL8RzATdnI9QjcMcuiEkkxHlHtJ7G5gmOD2LGxHzKlaAOHWwuJQQGI9l35wOme7Bkhso2ED0rPWZOKn7NC4vY6/s72-c/REC_ROOM_HI_RES_STILL_E.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9177385168383209481</id><published>2024-10-30T13:35:00.000-07:00</published><updated>2024-10-30T13:35:01.125-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Doe-Anderson"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Georgia Aquarium"/><title type='text'>Georgia Aquarium Gets Spooky Thanks to Creative Ad Campaign by Doe-Anderson </title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV6UNjPXC414dDtQwH7ohRUdJfsRggfzt7EmvWZnE1Q8aXIJMG58sv4eTTSv6vcC6LtL49Qr9CbG4gUerMN87C0HGR40kSFmAKZyZ8IOmPeSo-jaz99daiZs9qNWmYZGkdUzeKqs_xb0k3qdNaZQAxcrgU_i1mA8bchQ4jg_UKdVYOQ3ZHRv26NTLlpVU/s2620/1000005819.jpg" style="display: block; padding: 1em 0px; text-align: center;"><span style="color: black; font-family: georgia; font-size: medium;"><img alt="" border="0" data-original-height="1710" data-original-width="2620" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV6UNjPXC414dDtQwH7ohRUdJfsRggfzt7EmvWZnE1Q8aXIJMG58sv4eTTSv6vcC6LtL49Qr9CbG4gUerMN87C0HGR40kSFmAKZyZ8IOmPeSo-jaz99daiZs9qNWmYZGkdUzeKqs_xb0k3qdNaZQAxcrgU_i1mA8bchQ4jg_UKdVYOQ3ZHRv26NTLlpVU/s600/1000005819.jpg" width="600" /></span></a></div> <div class="separator" style="clear: both; text-align: center;"><span style="font-family: georgia; font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/rOfDSRmZuog" width="730" youtube-src-id="rOfDSRmZuog"></iframe></span></div><p><span style="font-family: georgia; font-size: medium;"><span face="Aptos, sans-serif">This year,&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.georgiaaquarium.org/haunted-seas/&amp;source=gmail&amp;ust=1730320979846000&amp;usg=AOvVaw0X7T0rHsNYlznfIBbUpGSh" href="https://www.georgiaaquarium.org/haunted-seas/" rel="noreferrer" style="text-decoration-line: none;" target="_blank">Georgia Aquarium</a><span face="Aptos, sans-serif">&nbsp;has expanded its Halloween spirit with a completely revamped atrium featuring Halloween decor.&nbsp; Visitors are invited&nbsp;to explore the haunted&nbsp;depths of Ocean Voyager with roaming pirates, dive into the Tropical Diver Gallery, transformed into a Mermaids Grotto, or perhaps take the River Scout's Haunted Jungle Cruise where eerie sounds, ghostly&nbsp;sights&nbsp;and many surprises&nbsp;await.</span></span></p><p><span face="Aptos, sans-serif" style="font-family: georgia; font-size: medium;">The adventure&nbsp;ramps up with an enhanced&nbsp;trick or treat experience, featuring new routes and more goodies stations.</span></p><p class="MsoNormal" style="background-clip: initial; background-image: url(&quot;ia&quot;); background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin: 0in 0in 8pt;"><span face="Aptos, sans-serif" style="font-family: georgia; font-size: medium;">To get the word out, Georgia Aquarium set sail this year with an updated seasonal Haunted Seas campaign.</span></p><p class="MsoNormal" style="background-clip: initial; background-image: url(&quot;ia&quot;); background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin: 0in 0in 8pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnqANS0c3xZ01ajxS6nCLu6_6S3EzvkJzjC2RA4pdPCIhRLEZ4jQGRlyvIuS4DJFuK-n6qChte9mctrYZF67NEW86nEbmi6Af9OFrXk0TXChFSFQstW9c8mxZ1IcybWXpo9kU19ffkh5ROXpuvsWa4Vu_QoFhxmn15U-NcAiAXxV73ThKbXX-tCngM4z4/s600/1000005826.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="600" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnqANS0c3xZ01ajxS6nCLu6_6S3EzvkJzjC2RA4pdPCIhRLEZ4jQGRlyvIuS4DJFuK-n6qChte9mctrYZF67NEW86nEbmi6Af9OFrXk0TXChFSFQstW9c8mxZ1IcybWXpo9kU19ffkh5ROXpuvsWa4Vu_QoFhxmn15U-NcAiAXxV73ThKbXX-tCngM4z4/w640-h512/1000005826.jpg" width="640" /></a></div><p></p><p class="MsoNormal" style="background-clip: initial; background-image: url(&quot;ia&quot;); background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin: 0in 0in 8pt;"><span style="font-family: georgia; font-size: medium;"><span face="Aptos, sans-serif">Created by indie agency&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.doeanderson.com/&amp;source=gmail&amp;ust=1730320979846000&amp;usg=AOvVaw2BoyrI9-fYmMVW2pS_5MnW" href="https://www.doeanderson.com/" rel="noreferrer" style="text-decoration-line: none;" target="_blank">Doe-Anderson</a><span face="Aptos, sans-serif">, the work includes an expansive&nbsp; range&nbsp; of media spanning CTV/YouTube to streaming audio/radio, digital display, search, TV, OOH, print and social.</span></span></p><p class="MsoNormal" style="background-clip: initial; background-image: url(&quot;ia&quot;); background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin: 0in 0in 8pt;"><span face="Aptos, sans-serif" style="font-family: georgia; font-size: medium;">The campaign is running in key media such as: CTV&nbsp;on Disney, Hulu, Scripps, CBS, ESPN&nbsp; etc; linear TV, including&nbsp; cable spots on Halloween programming on the&nbsp; Hallmark Channel and Lifetime as well as on NFL, College Football and NBA games,&nbsp; plus print ads in&nbsp; magazines like TravelGirl, Atlanta Parent and the Atlanta Jewish Times.&nbsp; There are also streaming audio ad units&nbsp;on Pandora, Spotify, iHeart, Podcasts and others as well as radio spots in multiple markets along with programmatic display ads, DOOH ads via video, and billboards, banners and paid search via Google Ads. Rounding out the media presence are Adara display and video platforms&nbsp;targeting travelers to Atlanta as well as paid social media on Facebook, Instagram and TikTok.</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9177385168383209481/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/georgia-aquarium-gets-spooky-thanks-to.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9177385168383209481'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9177385168383209481'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/georgia-aquarium-gets-spooky-thanks-to.html' title='Georgia Aquarium Gets Spooky Thanks to Creative Ad Campaign by Doe-Anderson '/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV6UNjPXC414dDtQwH7ohRUdJfsRggfzt7EmvWZnE1Q8aXIJMG58sv4eTTSv6vcC6LtL49Qr9CbG4gUerMN87C0HGR40kSFmAKZyZ8IOmPeSo-jaz99daiZs9qNWmYZGkdUzeKqs_xb0k3qdNaZQAxcrgU_i1mA8bchQ4jg_UKdVYOQ3ZHRv26NTLlpVU/s72-c/1000005819.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7495039988085826277</id><published>2024-10-27T05:31:00.011-07:00</published><updated>2024-10-27T05:31:00.114-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Clash Royale"/><category scheme="http://www.blogger.com/atom/ns#" term="DAVID"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><title type='text'>Clash Royale is a Cursed Mobile Game in the Brand’s 2024 Halloween Horror Film</title><content type='html'><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5D67FuNn9ptV5O9-LjAUzVjOT_QClQO8hZ730ubVve3CLFO_3AXzuZgoPo-_J64BF4CkUM_tdoBLwAAcaTQOt3fp6RmZMhyphenhyphenVBj9pMIdk0weo12NNIIEJGkX7xZjfAZcgCNDtX9InOClmPGAOWR-f9mde4UOFLWR1k-0UrrcraPi98mS0Qk7flOW_cJRzk/s1920/FR2_FULL.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="810" data-original-width="1920" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5D67FuNn9ptV5O9-LjAUzVjOT_QClQO8hZ730ubVve3CLFO_3AXzuZgoPo-_J64BF4CkUM_tdoBLwAAcaTQOt3fp6RmZMhyphenhyphenVBj9pMIdk0weo12NNIIEJGkX7xZjfAZcgCNDtX9InOClmPGAOWR-f9mde4UOFLWR1k-0UrrcraPi98mS0Qk7flOW_cJRzk/w640-h270/FR2_FULL.png" width="640" /></a></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/iTYdNIGwKx8" width="730" youtube-src-id="iTYdNIGwKx8"></iframe></div></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><a href="https://www.davidtheagency.com/" target="_blank">DAVID New York</a> draws inspiration from the horror movie trope of haunted technology in a new short film for <a href="https://supercell.com/" target="_blank">SUPERCELL</a> called “The Royale Curse”.</span><br /></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">&nbsp;</div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">In this terrifying Halloween tale, players of the mobile game Clash Royale are confronted with a new threat, “Lose if you dare”, to horrifying consequences.&nbsp; Directed by Eleanor’s Kelsey Taylor, the film comes out just in time for spooky season as Clash Royale rolls out a series of updates and Halloween in-game events.</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZmuIiaavt1ky3Y1NKcUXFcNEM47sRs5GWv_3EiCzVM0UHbQKKarVYwIV0I85kK104yGbXaELj6j97gl8atj18PKm0A9ay_LLcQA6FMFdrvgguelRflm5Kgh6ovtaY7NuB1zjFikPMLsjrp6osFUzQYng-_qmjgRyb5WGqM3-7zHecAE0F5P1E_VrglMg/s1920/FR3_FULL.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="810" data-original-width="1920" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZmuIiaavt1ky3Y1NKcUXFcNEM47sRs5GWv_3EiCzVM0UHbQKKarVYwIV0I85kK104yGbXaELj6j97gl8atj18PKm0A9ay_LLcQA6FMFdrvgguelRflm5Kgh6ovtaY7NuB1zjFikPMLsjrp6osFUzQYng-_qmjgRyb5WGqM3-7zHecAE0F5P1E_VrglMg/w640-h270/FR3_FULL.png" width="640" /></a></div></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">"A cursed item is a classic horror film trope. So, we thought, what if the cursed item was our iconic game, Clash Royale? Our partners at Supercell saw the entertainment potential in this and encouraged us to commit to the horror genre and deliver the chills and thrills to their millions of fans this Halloween season. We are very excited to ask gamers to lose... if they dare." – André Toledo, CCO, DAVID New York.&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp; <br /></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Back in August, DAVID New York and Supercell collaborated on an Olympics themed campaign called&nbsp;<span style="color: #467886;"><u><a data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/watch?v%3DnMad8SgT-Wo&amp;source=gmail&amp;ust=1729081264895000&amp;usg=AOvVaw1lFoREyIesy-HsdP7q46jE" href="https://www.youtube.com/watch?v=nMad8SgT-Wo" id="m_4867575328068423239m_6286424485339283719m_4768924633005143326OWAfe3fa72a-767b-9c0f-57d6-26a1009a5d2a" style="color: #467886;" target="_blank">#BringHomeTheGold</a></u></span>. Most recently, they launched&nbsp;<span style="color: #467886;"><u><a data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/watch?v%3DirFRoGLrN60&amp;source=gmail&amp;ust=1729081264895000&amp;usg=AOvVaw0zkgVVoMnZPKSiQw72aX9F" href="https://www.youtube.com/watch?v=irFRoGLrN60" id="m_4867575328068423239m_6286424485339283719m_4768924633005143326OWAbdeb4ef9-f8e5-616b-92bf-de79d8213529" style="color: #467886;" target="_blank">The Heavyweight Case</a></u></span>, a unique physical challenge for mobile gamers featuring strongman Eddie Hall.</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>CREDITS <br /></b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u>CLIENT</u>: Supercell Oy - Clash Royale</b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>&nbsp;</b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Head of Live Games Marketing: Iwo Zakowski</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Brand Marketing Manager: Erol Tekkanat</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Marketing Producer: Freddy Herneoja</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u>AGENCY:</u>&nbsp;DAVID New York</b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>&nbsp;</b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Partner &amp; Global CCO: Pancho Cassis</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Global COO: Sylvia Panico</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">North America MD: Carolina Vieira</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">North America CCO: Daniel Lobatón<br />CCO: André Toledo</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Creative Director: Pedro Sattin, Sebastien Rouviere<br />Sr. Art Director: Carmen Fenech</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Global Chief Strategy Officer: Paula Vampre</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Group Strategy Director: James Mitchell</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Associate Strategy Director: Vanessa Amaral</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Strategist: Brooklyn Carey</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Group Account Director: Brett Niebling</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Account Supervisor: Luisa Prado</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Head of Production: Brenda Morrison Fell</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Executive Producer: Debi Rubbiani</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Associate Producer: Sophie Freid</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Director of Business Affairs: Barbara Karalis</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Business Affairs Manager: Catalina Peña<br />Global PR Director: Sandra Azedo</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u><br /></u></b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u>Production Company: Eleanor</u></b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Director: Kelsey Taylor</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">EP / President: Sophie Gold</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Head of Production: Rochelle Savory</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Producer: Rita Le Roux</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Line Producer: Luis Valderrama - Utopia Films</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Fixer: Michael Araya&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Production Manager: Tavo Jimenez</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Production Coordinator: Cherie Melaniuk</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Production Coordinator: Roger Hidalgo&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">DP: Adam Lee</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">1st AD: Valeria Perucci</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">1st AC: Juan Quesada</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">2nd AC : Jose Moreira</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">DIT: Saul Garcia</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Gaffer: Pablo Guevara</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Best Boy Electric: Carlos Solano</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Key Grip: David Friedlander</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Best Grip: Jordan Sequeira</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Art Director: Eric Viquez</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Set Decorator: Jason Fallas</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Practical SFX: Alvaro Elizondo</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Production Assistant: Ana Lucia Arias</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Stylist: Annabella Prins</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Stylist Assistant: Ale Freer</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Hair &amp; Makeup: Andrea Seas</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Sound Mixer Mauricio Vindas</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Locations: Mauricio Cortes</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Medic: Oscar Salas</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Script Supervisor: Carlos Benavides</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u>Edit: Eleanor</u></b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Editor: Dawson Taylor</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Editor: Luke Thorpe</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Post Producer: Rochelle Savory</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Post Producer: Jennifer Gee</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u>VFX: Noise Studios</u></b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">CD/VFX Sup: Michael Gregory</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Head of CG: Corinne DeOrsay</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Lighter: Ca Chau</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">CG Modeler: Will Moody&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Sr Nuke Compositor: Chung-Pu (Duff) Hsiao</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Sr Nuke Compositor: Jim Spratling</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Sr Nuke Compositor: Oliver Caiden</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Exe Prod: Karen Anderson&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">VFX Prod: Stefani Na</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in 0in 12pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u>Color: Trafik</u></b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Colorist: Dimitri Zola</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Color Assist: Jacob Suffern</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Producer: Hugh Copeland</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u>Music &amp; Sound: Yessian&nbsp;</u></b></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">CCO: Brian Yessian</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Head of Production: Michael Yessian&nbsp;</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Executive Creative Producer:&nbsp; Matt Nelson<br />Director of Sound Design: Jeff Dittenber<br />Sound Designer/Engineer: Mike Baluha</span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Composer: Andy Grush</span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7495039988085826277/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/clash-royale-is-cursed-mobile-game-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7495039988085826277'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7495039988085826277'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/clash-royale-is-cursed-mobile-game-in.html' title='Clash Royale is a Cursed Mobile Game in the Brand’s 2024 Halloween Horror Film'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5D67FuNn9ptV5O9-LjAUzVjOT_QClQO8hZ730ubVve3CLFO_3AXzuZgoPo-_J64BF4CkUM_tdoBLwAAcaTQOt3fp6RmZMhyphenhyphenVBj9pMIdk0weo12NNIIEJGkX7xZjfAZcgCNDtX9InOClmPGAOWR-f9mde4UOFLWR1k-0UrrcraPi98mS0Qk7flOW_cJRzk/s72-w640-h270-c/FR2_FULL.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4667746618367287638</id><published>2024-10-25T06:15:00.001-07:00</published><updated>2024-10-25T06:15:00.117-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Hors Circuit"/><category scheme="http://www.blogger.com/atom/ns#" term="Ogilvy"/><title type='text'>Ogilvy Paris Announces the Launch of its 4rd Edition of 'Hors Circuit' for Equal opportunities in the comms sector</title><content type='html'><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1lErKHKxteOnvJbe2ZI-IQh1qLNwxVXoiZb7UhQ3vYo0sxd6vb90WsqkG-YPqfnH4vc3oVC2GlLVJQt5iLSmvoTH_GXILGN5Kkwmw8WjpgEwlronB0RFZFTVYCrUAr_QUvK5BITR4NZwVHxq2gWpQZDCKOFcMLUd0SQ60-v8PcdJC86movsDXund5roR2/s1307/Hors%20Circuit.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1lErKHKxteOnvJbe2ZI-IQh1qLNwxVXoiZb7UhQ3vYo0sxd6vb90WsqkG-YPqfnH4vc3oVC2GlLVJQt5iLSmvoTH_GXILGN5Kkwmw8WjpgEwlronB0RFZFTVYCrUAr_QUvK5BITR4NZwVHxq2gWpQZDCKOFcMLUd0SQ60-v8PcdJC86movsDXund5roR2/w640-h426/Hors%20Circuit.jpg" width="640" /></a></b></div><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;"><a data-saferedirecturl="https://www.google.com/url?q=https://adsofbrands.net/en/agencies/ogilvy-paris/1273&amp;source=gmail&amp;ust=1729692691819000&amp;usg=AOvVaw3Pvhb6wWY7-7CWbb5dbS1s" href="https://adsofbrands.net/en/agencies/ogilvy-paris/1273" style="color: #1155cc;" target="_blank"><b><i>Ogilvy Paris</i></b></a>&nbsp;launched&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=http://www.horscircuit-ogilvy.com/&amp;source=gmail&amp;ust=1729692691819000&amp;usg=AOvVaw328zdI1rO-mwhsiq7siqS4" href="http://www.horscircuit-ogilvy.com/" style="color: #1155cc;" target="_blank"><b><i>Hors Circuit</i></b></a>&nbsp;in 2021,</span><span style="font-family: Aptos, sans-serif; font-size: 11pt;"> convinced that talent has no origins, neighborhoods or limits, Ogilvy Paris joins forces with its partners Mediawan, Instagram, Society, Les Déterminés &amp;</span><span style="font-family: Aptos, sans-serif; font-size: 11pt;"><span>&nbsp;</span>Hogarth</span><span lang="EN-US" style="font-family: Aptos, sans-serif; font-size: 11pt;">,</span><span style="font-family: Aptos, sans-serif; font-size: 11pt;"><span>&nbsp;</span>for the<span>&nbsp;</span></span><span lang="EN-US" style="font-family: Aptos, sans-serif; font-size: 11pt;">forth</span><span style="font-family: Aptos, sans-serif; font-size: 11pt;"><span>&nbsp;</span>edition of its Hors Circuit competition.</span><span lang="EN-US" style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;<span>&nbsp;</span></span><span style="font-family: Aptos, sans-serif; font-size: 11pt;">The winner will benefit from all the expertise of an agency like Ogilvy and its network, as well as material and financial assistance to bring his or her personal project to fruition.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp; <br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">This year, the contest aims to emphasize the need for light-heartedness in a particularly anxiety-induced climate. It’s all about humour and comedy! And we know there’s no shortage of it among our target audience. The competition is open to anyone between the ages of 18 and 35, living in France and planning to make a short film or humorous miniseries. To enter, all you have to do is send a mock-up of your project, filmed on a smartphone, to the Hors Circuit website before November 29, 2024. The winner will be supported by Ogilvy Paris and its partners in the professional production of his/her short film or miniseries.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">Despite numerous efforts and initiatives, the communications sector in France still suffers from an imbalance in the social representation of those who comprise it. That’s why, in 2021, the employees of Ogilvy Paris, via its Diversity, Equity &amp; Inclusion committee, imagined Hors Circuit: a free springboard competition to help talented artists emerge without a network. The competition is open to young artists residing in France between the ages of 18 and 35. It is open to directors, illustrators, sound designers and graphic artists. Last year, content creator Djenaba Diame won the 3rd edition of the competition, and Ogilvy Paris has been supporting her ever since in the development of « Déclic », a social media site promoting talented women from all walks of life.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;</span><span lang="FR" style="font-family: Aptos, sans-serif; font-size: 11pt;"> <br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="font-family: Aptos, sans-serif; font-size: 11pt;">Shared<span>&nbsp;</span></span><span style="font-family: Aptos, sans-serif; font-size: 11pt;">Matthieu Elkaim, President &amp;&nbsp;Chief Creative Officer of Ogilvy Paris states, "</span><span style="font-family: Aptos, sans-serif; font-size: 11pt;">The three previous seasons have taught us that Hors Circuit is more than just a competition. It’s become a mission, one that consists in showing all these young talents that they have a place to take, that it’s possible, and that we’re interested in them. For this fourth edition, we want to laugh. Because we all need it, and because we believe that humour is certainly the most powerful and accessible weapon capable of easing many a tension. Whether it’s through a short film, a miniseries or a sketch, we’re convinced that the results will, as every year, be surprising, charming and up to our expectations</span><span style="font-family: Aptos, sans-serif; font-size: 11pt;">."</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;</span></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ9auwGZv5KcYh2uxnEQe3JKnvGmWDT35qOPegnXBuIYmAN_D1DEPDkzNiO-nHBYm9kNZaSVocba_dreFL-oXc4zbDewo9gzQl26-eS6A4LVtFrhjTkrGvgVNKdDpCsq-cHDQNv_VEp68-kGcNb49a6ndd7dgFfwf3GcafTCFxVB7PPVAMH05-ulCpzq21/s1000/Ide%E2%95%A0%C3%BCes_site.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="667" data-original-width="1000" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ9auwGZv5KcYh2uxnEQe3JKnvGmWDT35qOPegnXBuIYmAN_D1DEPDkzNiO-nHBYm9kNZaSVocba_dreFL-oXc4zbDewo9gzQl26-eS6A4LVtFrhjTkrGvgVNKdDpCsq-cHDQNv_VEp68-kGcNb49a6ndd7dgFfwf3GcafTCFxVB7PPVAMH05-ulCpzq21/w640-h426/Ide%E2%95%A0%C3%BCes_site.png" width="640" /></a></div><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;</span></b></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Aptos, sans-serif; font-size: 11pt;">THE JURY&nbsp;</span></b><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">Ogilvy Paris has brought together 10 profiles from a variety of backgrounds: artists, communications</span><span lang="EN-US" style="font-family: Aptos, sans-serif; font-size: 11pt;">,<span>&nbsp;</span></span><span style="font-family: Aptos, sans-serif; font-size: 11pt;">production experts</span><span lang="EN-US" style="font-family: Aptos, sans-serif; font-size: 11pt;">,<span>&nbsp;</span></span><span style="font-family: Aptos, sans-serif; font-size: 11pt;">committed entrepreneurs…</span><span lang="EN-US" style="font-family: Aptos, sans-serif; font-size: 11pt;"><span>&nbsp;</span>who a</span><span style="font-family: Aptos, sans-serif; font-size: 11pt;">ll share the Hors Circuit values of equal opportunity, boundless creativity and diversity.&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;"><br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Aptos, sans-serif; font-size: 11pt;">WHAT IS HORS CIRCUIT?&nbsp;</span></b><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">Hors Circuit is an initiative dreamed up by the employees of Ogilvy Paris via its Diversity, Equity &amp; Inclusion committee. Launched in September 2021, the first edition of the Hors Circuit competition revealed illustrator Mélanie Gilloury (<a href="https://www.instagram.com/fulminestudio/?hl=en">@studio.fulmine</a>), in 2022 director Eugène Bolengu won the second edition and content creator Djenaba Diame was the winner of the third edition in 2023.&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Aptos, sans-serif; font-size: 11pt;">For whom:&nbsp;</span></b><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">Hors Circuit is a free competition aimed at young artists without privilege: those who can’t afford to study at a recognized school, those who don’t have a network, but who have talent. This year, the competition is open to young writers, directors between the ages of 18 and 35 residing in France.&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Aptos, sans-serif; font-size: 11pt;">How to enter:&nbsp;</span></b><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">The competition is open from October 15 to midnight November 29, 2024. All you have to do is submit your project on <span><a href="https://www.horscircuit-ogilvy.com/" target="_blank">https://www.horscircuit-ogilvy.com/ </a></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Aptos, sans-serif; font-size: 11pt;">The commitment:&nbsp;</span></b><u></u><u></u></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Aptos, sans-serif; font-size: 11pt;">The winner will be able to benefit from all the expertise of an agency like Ogilvy and its network, as well as material and financial support to carry out their personal project. It is hand in hand, and with the desire for true collaboration, that this competition takes on its full meaning. <br /></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4667746618367287638/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/ogilvy-paris-announces-launch-of-its.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4667746618367287638'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4667746618367287638'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/ogilvy-paris-announces-launch-of-its.html' title='Ogilvy Paris Announces the Launch of its 4rd Edition of 'Hors Circuit' for Equal opportunities in the comms sector'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1lErKHKxteOnvJbe2ZI-IQh1qLNwxVXoiZb7UhQ3vYo0sxd6vb90WsqkG-YPqfnH4vc3oVC2GlLVJQt5iLSmvoTH_GXILGN5Kkwmw8WjpgEwlronB0RFZFTVYCrUAr_QUvK5BITR4NZwVHxq2gWpQZDCKOFcMLUd0SQ60-v8PcdJC86movsDXund5roR2/s72-w640-h426-c/Hors%20Circuit.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-656974879813500995</id><published>2024-10-24T05:38:00.001-07:00</published><updated>2024-10-24T05:38:01.157-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Decker"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="The Connecticut Lottery Corporation"/><title type='text'>Decker Launches the Joy of KENOohh YEAH! For The CT Lottery</title><content type='html'><div class="separator" style="clear: both; text-align: center;"></div><p></p> <p class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr48mbpJUMkoPRMNDwufN6eHCRx3ykHjmtUT9b9mt7XLYQ7rHhBhE77loVJxbX6sbaTVcrsgCO9FdiCLUZTPk7JQ3IZV7eYLysrO05DgZV-LhHuRh69PZkMLPmqo_zW6Agvuo-e-w01yhJBYUBh-4YL1vRMjiQMFlBbdLACH-3QcgZZqdC_3yO4Uggrrk/s3584/Kenoohh-yeah_still7.jpg" style="display: block; padding: 1em 0px; text-align: center;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOE_P_lr9WWjGfHrHSoJEl1idfL_jFoWoeMLAiQ1IkHFrH5fMsftIsF9-zWaJlwAF4K714rXxLEwdP4g2yOZAoozejGUKmwcMzyx-TD_mub8ZqC2N-ib74-ZKLn-zXEz_3-Ht5PknSlocxeQ27uRhUos_BhZKELPJhBCJWl83LZASYXCMh9-shL34Lg8Y/s1920/Kenoohh-yeah%20Billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOE_P_lr9WWjGfHrHSoJEl1idfL_jFoWoeMLAiQ1IkHFrH5fMsftIsF9-zWaJlwAF4K714rXxLEwdP4g2yOZAoozejGUKmwcMzyx-TD_mub8ZqC2N-ib74-ZKLn-zXEz_3-Ht5PknSlocxeQ27uRhUos_BhZKELPJhBCJWl83LZASYXCMh9-shL34Lg8Y/w640-h360/Kenoohh-yeah%20Billboard.jpg" width="640" /></a><span style="font-family: arial; font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Lj3GK3GpF5c" width="730" youtube-src-id="Lj3GK3GpF5c"></iframe></span><span style="font-family: arial; font-size: medium;">The <a href="https://www.ctlottery.org/" target="_blank">CT Lottery</a> and longtime agency <a href="https://deckerct.com/" target="_blank">Decker</a> have launched a new campaign, “KENOohh YEAH!” to promote KENO.</span></p><p></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">The idea was born from real life experiences. That wave of joy when you win is something we’ve all experienced. Jumping up and down, yelling at the top of your lungs. This campaign aims to personify that emotion and bring it to life in a shockwave of happiness and fun.<span style="mso-spacerun: yes;">&nbsp; </span>The best part is, you've got the chance to do it all over again every four minutes. KENOOOOOOOOOHHHH YEAH!, according to the agency.</span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;"><img alt="" border="0" data-original-height="1785" data-original-width="3584" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr48mbpJUMkoPRMNDwufN6eHCRx3ykHjmtUT9b9mt7XLYQ7rHhBhE77loVJxbX6sbaTVcrsgCO9FdiCLUZTPk7JQ3IZV7eYLysrO05DgZV-LhHuRh69PZkMLPmqo_zW6Agvuo-e-w01yhJBYUBh-4YL1vRMjiQMFlBbdLACH-3QcgZZqdC_3yO4Uggrrk/s600/Kenoohh-yeah_still7.jpg" width="600" /></span></span></p><p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">“This was a really fun one to bring to life. We wanted to identify an experience that people actually have when they win and bring a little absurdity to it. Because that’s what winning really feels like, an uncontained shockwave of bliss,” adds<span style="mso-spacerun: yes;">&nbsp; </span>Decker Creative Director Dom DeLoya.</span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">The “KENOohh YEAH!” campaign launched this month in both English and Spanish versions on Broadcast and Connected TV, Radio, Social, OOH, Digital, and point-of-sale across Connecticut. <o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;">&nbsp;</span></o:p></span></p><p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><o:p><span style="font-family: arial; font-size: medium;"><br /></span></o:p></span></p> <p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><b>CREDITS:</b></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Ad Agency: Decker<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Production Companies: Plural Films, Vagrants<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Creative Director: Dom DeLoya<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">SVP Strategy &amp; Development: Andrew Kesin<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">ACD/Art Director: Alan Duda<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Producer: Liza Near<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Sr. Designer/AD: Brighid Docherty<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Production Designer: Chris Gunderson<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Executive Producer: Steve Holm<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Director: Michael Fagan<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">DP: Quinton Brogan<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">SFX: Jonah Kaplan<br /> Sound Engineer/Sound Design: Matt Berky / Massive Productions<br /> Color: Rob Bessette<o:p></o:p></span></span></p> <p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">Editor: Michael Fagan<br /> Conform Editor: Adrienne Sullivan<br /> Spanish: Maria Lino / The Latino Way</span></span></p><p class="MsoNormal"><span lang="EN" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;"><br /></span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/656974879813500995/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/decker-launches-joy-of-kenoohh-yeah-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/656974879813500995'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/656974879813500995'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/decker-launches-joy-of-kenoohh-yeah-for.html' title='Decker Launches the Joy of KENOohh YEAH! For The CT Lottery'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOE_P_lr9WWjGfHrHSoJEl1idfL_jFoWoeMLAiQ1IkHFrH5fMsftIsF9-zWaJlwAF4K714rXxLEwdP4g2yOZAoozejGUKmwcMzyx-TD_mub8ZqC2N-ib74-ZKLn-zXEz_3-Ht5PknSlocxeQ27uRhUos_BhZKELPJhBCJWl83LZASYXCMh9-shL34Lg8Y/s72-w640-h360-c/Kenoohh-yeah%20Billboard.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4673190467646728270</id><published>2024-10-23T05:38:00.001-07:00</published><updated>2024-10-23T05:38:00.118-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Artesano"/><category scheme="http://www.blogger.com/atom/ns#" term="BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><title type='text'>Bimbo Brasil releases 'It’s next level. It’s Artesano level' Ad Campaign</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN4oi2WQwWmg-32Wdxu5xImMRsb504gM0i2wq9UBMZ-cH2mPOYRDhIeVVCP7Qy5__ZbtNcaemgbROPWJTIJSPLz-4WYO86NP8m5keVX2QcxfSkrJ6kiLfXR6UegONbXA9wSgwYR9Qq9YVDfqLaLDbk-s7rFA6DH9ij-60uC2eP7aPvTt9W92j0k9HgTrM/s1300/image001%20%281%29.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="731" data-original-width="1300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN4oi2WQwWmg-32Wdxu5xImMRsb504gM0i2wq9UBMZ-cH2mPOYRDhIeVVCP7Qy5__ZbtNcaemgbROPWJTIJSPLz-4WYO86NP8m5keVX2QcxfSkrJ6kiLfXR6UegONbXA9wSgwYR9Qq9YVDfqLaLDbk-s7rFA6DH9ij-60uC2eP7aPvTt9W92j0k9HgTrM/s600/image001%20%281%29.png" width="600" /></a></div> <p style="text-align: left;"><span style="font-size: medium;"></span></p><p style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/LP4tyBEgFaM" width="730" youtube-src-id="LP4tyBEgFaM"></iframe></span></p><p></p><p style="text-align: left;"><span style="font-size: medium;"><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">A pioneer in delivering the taste of homemade bread to consumers in an easy, delicious, and versatile form,</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">&nbsp;</span><b style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><a href="https://www.grupobimbo.com/en/brands/south-america" target="_blank">Artesano</a></b><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">&nbsp;</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">has raised the bar for the bread category in Brazil. And to celebrate that feat, the Brazilian arm of Bimbo, the world’s largest baking company, is rolling out a new campaign, created by</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">&nbsp;</span><b style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><a href="http://www.energybbdo.com.br/" rel="nofollow" target="_blank">Energy BBDO São Paulo</a></b><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">, which reinforces its innovative DNA.</span></span></p><p style="text-align: left;"><span style="font-size: medium;"><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">With the slogan</span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">&nbsp;</span><b style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><i>“It’s next level. It’s Artesano level,”&nbsp;</i></b><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;">the film highlights the brand’s attributes –&nbsp;thicker slices, a unique aroma and flavor, the rustic crust, and, of course, select ingredients –&nbsp;in order to show that Artesano breads transform a simple meal into an experience. The production includes a variety of scenes bursting with appetite appeal, in which a young woman is faced with a challenge in the kitchen. She lifts her hands, as if about to conduct an orchestra. And with that, her choice of breads, the preparation of the ingredients, and each pinch of seasoning begins to fall into harmony with the music.&nbsp;</span></span></p><p style="text-align: left;"><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #222222;"><span style="font-size: medium;"><br /></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: left;"><b><span lang="EN-US"><span style="font-size: medium;">Pop Culture Easter Egg&nbsp;</span></span></b></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: left;"><span lang="EN-US"><span style="font-size: medium;">One fun fact is that the campaign’s soundtrack, the iconic 19th-century opera&nbsp;<i>The Barber of Seville</i>, made its way into pop culture thanks to the classic episode “Rabbit of Seville,” in which Bugs Bunny moves to the notes of the Rossini piece, as in the film created by Energy BBDO São Paulo. A nostalgic Easter egg for the true fans.</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: left;"><span style="font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: left;"><span style="font-size: medium;">The campaign was designed to convey the full sensory experience that Artesano provides, in an audiovisual translation of the brand’s premium quality. With a robust media plan focused on the digital environment, the videos will be focused on final consumers. “All of our choices in the execution of this campaign demonstrate the next-level experience that Artesano has to offer,” says Romero Cavalcanti, creative director at Energy BBDO. “Preparing a recipe with the product, combining ingredients and falvors, is just like conducting an orchestra,&nbsp;a work of art, just like the Barber of Seville.”</span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: left;"><span lang="EN-US"><span style="font-size: medium;"><br /></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: left;"><span lang="EN-US"><span style="font-size: medium;">“Artesano was born visionary, in its combination of practicality, flavor, and the texture of artisanal bread. We want to reinforce that trajectory with this campaign and celebrate just how much our recipes have raised the bar in the bread category,” emphasizes André Ramello, vice president of marketing, innovation, research, and development for Bimbo Brasil. “We’re always attuned to consumers and proud to offer such a well-rounded portfolio for their day-to-day needs.”</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span lang="EN-US"><span style="font-size: medium;"><br /></span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4673190467646728270/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/bimbo-brasil-releases-its-next-level.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4673190467646728270'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4673190467646728270'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/bimbo-brasil-releases-its-next-level.html' title='Bimbo Brasil releases 'It’s next level. It’s Artesano level' Ad Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN4oi2WQwWmg-32Wdxu5xImMRsb504gM0i2wq9UBMZ-cH2mPOYRDhIeVVCP7Qy5__ZbtNcaemgbROPWJTIJSPLz-4WYO86NP8m5keVX2QcxfSkrJ6kiLfXR6UegONbXA9wSgwYR9Qq9YVDfqLaLDbk-s7rFA6DH9ij-60uC2eP7aPvTt9W92j0k9HgTrM/s72-c/image001%20%281%29.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3749989114024398462</id><published>2024-10-21T06:03:00.001-07:00</published><updated>2024-10-21T06:03:55.778-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Envato"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><title type='text'>Envato Launches New Brand Campaign that Isn't Quite Finished</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhDYJF1PIbPU3ID2Wwl_cZsYNgZfXzewPtO0PFtPMvx7OrC4JuHqKFyHR2afrYkAB0ijsU22I39qY7KIE2RlsmdL9eFwfEdJqOKpQsRvH_P4aP4AlvBUo2fLK0SzKqg_svRZBXK817XuwSpBpDrYbwrmaAPrngrXkRFlJ-CqR8LtEfu-WkvQ1o2mHzQJY/s1400/siren_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="784" data-original-width="1400" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhDYJF1PIbPU3ID2Wwl_cZsYNgZfXzewPtO0PFtPMvx7OrC4JuHqKFyHR2afrYkAB0ijsU22I39qY7KIE2RlsmdL9eFwfEdJqOKpQsRvH_P4aP4AlvBUo2fLK0SzKqg_svRZBXK817XuwSpBpDrYbwrmaAPrngrXkRFlJ-CqR8LtEfu-WkvQ1o2mHzQJY/w640-h358/siren_1.jpg" width="640" /></a></div><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Have you ever caught yourself picking apart a menu’s font instead of the food, or zoning out of a conversation because that billboard’s kerning is driving you mad? If you consider yourself ‘creatively obsessed,’ you’re not alone. Envato launched ‘<a data-saferedirecturl="https://www.google.com/url?q=https://elements.envato.com/lp/creatively-obsessed/&amp;source=gmail&amp;ust=1729600690064000&amp;usg=AOvVaw1qjo3T7RmpLgnueGu6olO7" href="https://elements.envato.com/lp/creatively-obsessed/" style="color: #1155cc;" target="_blank">For the creatively obsessed</a>,’ their first major brand campaign, and it’s an homage to creatives who are unapologetically consumed by their craft.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">In August, Envato launched a rebrand with the “creative spark” as a logomark made with a brush stroke punctuated with a dot. The dot represents the audience making their mark on the world.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Envato’s Chief Marketing Officer, Noelle Kim, explains, “Our campaign taps into the relentless creative obsession that enables our audience to make their mark. They see the world differently—constantly in edit-mode, even in everyday moments—and we wanted to celebrate this passion.”</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_1zDZTYwqqZc7YpUmQ4LCRz0U_NK6rO-EsFn5cfsy5WBFvybyNFEU-RWAZn4tv0bNXpvzAYmgJT4fuYog7qs1cUeNP1iGaebqqy77We4txIq4U0MxCEKl9xlVZYuX7adxyDoUmAgaMOwWSWagj67HSyx3_PxMskJvMN4n6zFJvdN4nI1WRHzd-etVz_o/s1400/Remix_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="784" data-original-width="1400" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_1zDZTYwqqZc7YpUmQ4LCRz0U_NK6rO-EsFn5cfsy5WBFvybyNFEU-RWAZn4tv0bNXpvzAYmgJT4fuYog7qs1cUeNP1iGaebqqy77We4txIq4U0MxCEKl9xlVZYuX7adxyDoUmAgaMOwWSWagj67HSyx3_PxMskJvMN4n6zFJvdN4nI1WRHzd-etVz_o/w640-h358/Remix_1.jpg" width="640" /></a></div><br /><p></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">With a collection of (almost) true stories, the campaign features creatives in high-stakes moments where their drive for perfection takes center stage, leaving those non-creatives around them feeling incredulous. From a sound designer fixated on the pitch of a&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/1019996781&amp;source=gmail&amp;ust=1729600690064000&amp;usg=AOvVaw3u9px-copofB8_LPR3GSUE" href="https://vimeo.com/1019996781" style="color: #1155cc;" target="_blank">siren</a>&nbsp;to a lover distracted by the typeface of a condom pack, the scenarios capture the hyper-focus of the creative mind. The campaign, a co-creation between Envato’s in-house creative team, agency&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=http://forcecarrier.co&amp;source=gmail&amp;ust=1729600690064000&amp;usg=AOvVaw05lEVqCyEQ9tUGf_t2JT8i" href="http://forcecarrier.co/" style="color: #1155cc;" target="_blank">Force Carrier</a>&nbsp;and production company&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://supaflr.com/&amp;source=gmail&amp;ust=1729600690064000&amp;usg=AOvVaw2x8H6V8on9WTxg8aTdnmNx" href="https://supaflr.com/" style="color: #1155cc;" target="_blank">Supaflr</a>, reflects that very passion and attention to detail the campaign celebrates.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“We knew we needed a partner to bring our ideas to life who would feel like an extension of our own brilliant in-house team—and Force Carrier was the perfect fit,“ says Noelle. “They challenged our thinking and helped push the idea of ‘making your mark’ into a more captivating territory. Their obsession with every tiny detail mirrored our own, and that’s rare in a partnership—it’s why this campaign is something truly special.”</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Says Armand de Saint-Salvy, Director at Supaflr, “We love creativity as much as we do radical collaboration, so working with the Envato team has been a treat. Having a shared ambition, we knew when we landed on a creative platform that would allow us to not only connect with our audience at a deeper level, but also with culture.”</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Naturally, Envato used a mixture of its assets and shot footage to bring the campaign to life. Leveraging the broadest range of categories in the market—integrating illustrative flourishes, fonts, photos and templates throughout the campaign.&nbsp;</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">In a tongue-in-cheek meta-twist, Envato is also&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/1019999188&amp;source=gmail&amp;ust=1729600690064000&amp;usg=AOvVaw3Qe_M0YCGJ7QonVVi1jRO3" href="https://vimeo.com/1019999188" style="color: #1155cc;" target="_blank">remixing its own ads</a>, applying the subtle tweaks only a designer’s discerning eye could catch, all while seamlessly showcasing the Envato product and vast library of assets. “We loved the ‘campaign-ability’ of the idea platform—it gave us a perfect foundation for spin-offs where we could continue to obsess over the creative,” says Luke Hawkins, Envato’s Creative Director.</span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi48O1ophHRPWhw1zFPlRCY26Q9wh2OPCaL-KvP5FBmPH69b1DNZGS4Y6U5OA1mzQXdU-h_YNy80J78owoaFjotqqQa5UDZFkwxcRcI8tufo5wd4MYQZwZo_rqpYFIPcuzGXNw2BDMb-zfyofGhoTHcs3f7PUFxwRpFDn2w58y6bogu8LByUijW-MLmBsU/s1000/Envato%20Liveboards_82.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="626" data-original-width="1000" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi48O1ophHRPWhw1zFPlRCY26Q9wh2OPCaL-KvP5FBmPH69b1DNZGS4Y6U5OA1mzQXdU-h_YNy80J78owoaFjotqqQa5UDZFkwxcRcI8tufo5wd4MYQZwZo_rqpYFIPcuzGXNw2BDMb-zfyofGhoTHcs3f7PUFxwRpFDn2w58y6bogu8LByUijW-MLmBsU/w640-h400/Envato%20Liveboards_82.jpeg" width="640" /></a></span></div><p></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Going a step further, Envato will set about commentating real-world creative, offering snappy constructive edits—always in the signature Envato green marker, never red—to show how an Envato asset could make it even better. This will be brought to life in an out of home campaign, in wild postings across LA and NY and across the MTA network.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">‘For the creatively obsessed’ will run across a mix of platforms—Instagram, YouTube, Reddit, LinkedIn, Pinterest, streaming TV, and out-of-home placements—zeroing in on the US market and partnering with influencers to help spread the word.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">This is more than just a marketing campaign—it’s a celebration of the passion, energy, and obsession that drive creative professionals to push boundaries and make the world a more creative place.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“One of our goals with this campaign was to forge a deeper connection with our audience,” says Arlyn Panopio, Head of Brand and Creative. “It’s this blend of perfectionism and passion that fuels our creative community. It’s what gives us purpose—to help creatives turn their ideas into reality.”</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Envato’s broad library of digital assets and templates, all in one place, provides creatives with the tools to bring their (obsessive) ideas to life.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3749989114024398462/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/envato-launches-new-brand-campaign-that.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3749989114024398462'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3749989114024398462'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/envato-launches-new-brand-campaign-that.html' title='Envato Launches New Brand Campaign that Isn't Quite Finished'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhDYJF1PIbPU3ID2Wwl_cZsYNgZfXzewPtO0PFtPMvx7OrC4JuHqKFyHR2afrYkAB0ijsU22I39qY7KIE2RlsmdL9eFwfEdJqOKpQsRvH_P4aP4AlvBUo2fLK0SzKqg_svRZBXK817XuwSpBpDrYbwrmaAPrngrXkRFlJ-CqR8LtEfu-WkvQ1o2mHzQJY/s72-w640-h358-c/siren_1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4235988328966722158</id><published>2024-10-17T06:33:00.000-07:00</published><updated>2024-10-17T06:33:01.270-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Leo Burnett"/><category scheme="http://www.blogger.com/atom/ns#" term="McDonald's"/><title type='text'> McDonald’s and Leo Burnett Confirm the McRib is Returning, For Real</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp7JjBB73zkvCDzmPLL8n_sVwz0TqoRD0mKzWaW8fEAhpUqIufEwTn36Xi8bZr6zSrXu84DH_9EqGVHE5xksgrXhu7XDDBXV7D8bmNnJJiPoVrIOtvwxKxS2WzFLRAOPEkvomCOftO6gasEHF_dygor6w4HgPbKHmZYH9jzyF6qBLELLDx-10V8SnOkQ8/s3840/McRib_PR_Image_03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2160" data-original-width="3840" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp7JjBB73zkvCDzmPLL8n_sVwz0TqoRD0mKzWaW8fEAhpUqIufEwTn36Xi8bZr6zSrXu84DH_9EqGVHE5xksgrXhu7XDDBXV7D8bmNnJJiPoVrIOtvwxKxS2WzFLRAOPEkvomCOftO6gasEHF_dygor6w4HgPbKHmZYH9jzyF6qBLELLDx-10V8SnOkQ8/w640-h360/McRib_PR_Image_03.jpg" width="640" /></a></div><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 11.5pt; margin: 0px; text-align: justify;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/bAyfCyndK58" width="730" youtube-src-id="bAyfCyndK58"></iframe></div><br /><span face="Arial, sans-serif" style="color: #212121; font-size: large;"><div>After weeks of fanning the flames of speculation and several ‘accidental’ hints, <a href="https://www.mcdonalds.com/gb/en-gb.html" target="_blank">McDonald’s</a> is officially confirming what fans have been eagerly hoping for - the McRib is back. Actually, totally, properly back.</div><div>&nbsp;</div><div>Fans were quick to pick up on a series of ‘mistakes’ McDonald’s made over the past few weeks, from glitchy app notifications to cryptic ads. Today, McDonald’s is finally owning up to them - as it turns out, these weren’t mistakes at all, but part of its strategy to build the legend of the McRib before today’s big reveal.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiY9rAnHg-rU2F8jfzQRk_bIGGzBuzRX2uagCVhLdaFjB59DT6wH2B24lIUUXJ-jhjYmqB8LpECjHjEGTcrMnkgFDhJLgIvqt3kAw1iv_zP_h-3ZmIq9uJ6wa_w0EtzpKWNqoqtwJs7qeKyPdQwbTjidqcTGRkgnZbdz8WGqaKW7dh95QGBgGjm6clHrg/s3840/McRib_PR_Image_01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2160" data-original-width="3840" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiY9rAnHg-rU2F8jfzQRk_bIGGzBuzRX2uagCVhLdaFjB59DT6wH2B24lIUUXJ-jhjYmqB8LpECjHjEGTcrMnkgFDhJLgIvqt3kAw1iv_zP_h-3ZmIq9uJ6wa_w0EtzpKWNqoqtwJs7qeKyPdQwbTjidqcTGRkgnZbdz8WGqaKW7dh95QGBgGjm6clHrg/w640-h360/McRib_PR_Image_01.jpg" width="640" /></a></div><div>&nbsp;</div><div>The campaign, McRib Returns? kicked off with a push notification sent to McDonald’s 1.82 million app users, which simply read: “McRib_Test.notification_16.10.24 [TEST]”. From there, the teases only grew bolder. A broken email sent to McDonald’s CRM base followed shortly after, setting social media alight with questions about whether the McRib was truly coming back. Glitchy appearances of the McRib popped up in ads across London, leaving fans guessing whether they were seeing things—or seeing the future.</div><div>&nbsp;</div><div>Alongside the infamous app notification and broken email, Leo Burnett created a custom track titled ‘McRib FM’, which was ‘accidentally’ played in McDonald’s restaurants every two hours and launched on Spotify on 3rd October. Then on 7th October, OOH placements with the cryptic message ‘The McRib isn’t not back’ further fuelled the anticipation. McDonald’s responded to the McRib teases with playful captions like, ‘To be clear, it's almost definitely probably not not not coming back.’</div><div>&nbsp;</div><div>To ignite fan anticipation, Red Consultancy unleashed glitch-themed assets to key influencers and media outlets, setting the stage for a tantalising teaser campaign. They organised a mysterious Dark Tasting event and hosted top content creators at Thorpe Park's infamous Fright Night, where lucky attendees at both events became the first to savour the McRib, served fresh from McDonald's brand-new burger van. By collaborating with influential personalities, Red Consultancy curated exciting, shareable content that quickly fuelled the buzz, sparking even more excitement across social platforms and building momentum with media for the McRib’s return.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwcsLfi3S5Wqe8Nf7PQs_4MRY4z49K_ionBtl_uOrAgFb8dF9Qei4eiZ0qywtSbePRE-uKDKwhpR2W94OUWXwchX_vzH68v7K0esL2qB1mwxyLFZQdbKYnH_i386hTVXqDCk42a5nKGbV3k65hTs1quKxem52GnmHjNbOxI-ynFWNGXfDRNDxi-1Bs8d4/s3840/McRib_PR_Image_02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2160" data-original-width="3840" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwcsLfi3S5Wqe8Nf7PQs_4MRY4z49K_ionBtl_uOrAgFb8dF9Qei4eiZ0qywtSbePRE-uKDKwhpR2W94OUWXwchX_vzH68v7K0esL2qB1mwxyLFZQdbKYnH_i386hTVXqDCk42a5nKGbV3k65hTs1quKxem52GnmHjNbOxI-ynFWNGXfDRNDxi-1Bs8d4/w640-h360/McRib_PR_Image_02.jpg" width="640" /></a></div><div>&nbsp;</div><div>Today, with the official announcement, McDonald’s and <a href="https://leoburnett.com/" target="_blank">Leo Burnett</a> are delivering on the hype in emphatic style with a bold 10-second AV film. Set to the iconic beat of ‘Party Up (Up in Here)’ by DMX, the spot played on the mystery has led up to this announcement, confirming in big, bold impactful text: ‘The McRib is back’.&nbsp;</div><div>&nbsp;</div><div>The film is supported by radio, OOH, in-restaurant, and CRM promotions that play on the myth-like status of the McRib, which returns to the UK after nearly a decade. The campaign amplifies the anticipation with playful messaging such as ‘This is not a drill’ and ‘Available until it isn’t’, reminding fans to grab their McRib while they can.</div><div>&nbsp;</div><div>McDonald’s and Leo Burnett are inviting customers to commemorate the McRib’s return. Before the McRib disappears from menus, fans who tag @McDonaldsUK on Instagram with their McRib will get the chance to win this moment immortalised forever on a crystal photo cube, as the ultimate McRib memento.</div><div>&nbsp;</div><div>The campaign was a cross-agency collaboration: Leo Burnett led creative, digital and social, RED Consultancy handled PR, events and social, OMD UK managed all media buying and planning, Linneymanaged all BTL/POP communications and CRM was handled by Armadillo.</div><div>&nbsp;</div><div>Alexandra Martin, Senior Brand Manager at McDonald's, said: “We’ve been having a bit of fun with McRib fans - accidental notifications, glitchy ads, and plenty of hints dropped along the way. But now the secret’s out! This is not a drill. The McRib is officially backity back back. We couldn’t be more excited to see everyone’s reactions. It’s time for fans to finally get stuck in.”</div><div>&nbsp;</div><div>Andrew Long and James Millers, Executive Creative Directors at Leo Burnett UK, added: “The McRib is a cultural icon, so it was important to make sure this campaign didn’t just celebrate that, but actually leveraged and built on its legendary status. By understanding how the brand lives in the real world, we have been able to build hype in a playful and culturally relevant way, which fans have loved.”</div></span><p></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; line-height: 11.5pt; margin: 0px; text-align: justify;"><br /></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4235988328966722158/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/mcdonalds-and-leo-burnett-confirm-mcrib.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4235988328966722158'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4235988328966722158'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/mcdonalds-and-leo-burnett-confirm-mcrib.html' title=' McDonald’s and Leo Burnett Confirm the McRib is Returning, For Real'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp7JjBB73zkvCDzmPLL8n_sVwz0TqoRD0mKzWaW8fEAhpUqIufEwTn36Xi8bZr6zSrXu84DH_9EqGVHE5xksgrXhu7XDDBXV7D8bmNnJJiPoVrIOtvwxKxS2WzFLRAOPEkvomCOftO6gasEHF_dygor6w4HgPbKHmZYH9jzyF6qBLELLDx-10V8SnOkQ8/s72-w640-h360-c/McRib_PR_Image_03.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3559555502773717686</id><published>2024-10-13T07:31:00.002-07:00</published><updated>2024-11-21T06:27:57.421-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="One Club for Creativity"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>The One Club and WPP Launch Second Year of ONE School UK for Black Creatives</title><content type='html'><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaksv__iJNFQ01xVU0ckC0UBpyFZI_rNnJPvhv3LTAaDJPcJjDENiJN9xk-DAXW8QQ-pKKbXClC4cANF8ZdT9IMSFNUm8mRONtv9ACaANy-yDQLMVoXJcK4pyYFkvg3dVibLypv6i-I1YWzczDkO2QhPVC69VoVRYkvb6us_skqvXNZL053S1SHi1rx2Kd/s1307/oneschool%20uk.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaksv__iJNFQ01xVU0ckC0UBpyFZI_rNnJPvhv3LTAaDJPcJjDENiJN9xk-DAXW8QQ-pKKbXClC4cANF8ZdT9IMSFNUm8mRONtv9ACaANy-yDQLMVoXJcK4pyYFkvg3dVibLypv6i-I1YWzczDkO2QhPVC69VoVRYkvb6us_skqvXNZL053S1SHi1rx2Kd/w640-h426/oneschool%20uk.jpg" width="640" /></a></div><p></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>The One Club for Creativity</b><span>&nbsp;</span>and<span>&nbsp;</span><b>WPP</b><span>&nbsp;</span>will continue their successful partnership for the second year of<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://oneschooluk.org/&amp;source=gmail&amp;ust=1728829833197000&amp;usg=AOvVaw0HyMcaiwMgw7w7jSJM6HQB" href="https://oneschooluk.org/" style="color: #1155cc;" target="_blank"><span style="color: #103cc0;"><b>ONE School UK</b></span></a>, a free16-week online portfolio program designed to open doors to a career in advertising and marketing services for talented UK-based Black creatives.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">ONE School launched in the US in 2020 and in the UK in 2022 as a free alternative to ad schools to provide new career opportunities for creative Black individuals, and help make agency and brand creative departments more diverse.&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><br /></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">The results-oriented school has already made a tangible difference: an 80% hire rate at top agencies and brands to date for its 250 UK and US graduates, 60% of whom are women.&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">The virtual ONE School UK returns for its second cohort on 5 November, 2024.<span>&nbsp;<span>&nbsp;</span></span>Black creatives from all walks of life can<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://oneschooluk.org/&amp;source=gmail&amp;ust=1728829833197000&amp;usg=AOvVaw0HyMcaiwMgw7w7jSJM6HQB" href="https://oneschooluk.org/" style="color: #1155cc;" target="_blank"><span style="color: #103cc0;">apply</span></a><span>&nbsp;</span>by 25 October for one of the 15 highly sought-after places. No prior knowledge of advertising or marketing is required.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW9gqxIcPAEKPRPVTILVD6e3xPO9FC4Xuc60YwWXTo6vFzMxZ8P0SQNN_JCd8Mbwra4WeVkYwcr0nU_rqinkX9gaB_h5hGjtM7R-szIonG0rY4xmfDWfI6bnDeQwsXt6YHh3k1tNA8YB9fHJwJbmUzTDW6-y3M33sETmKSWiYF99MRgnnFHUbwFOTr_Tmf/s1200/Sherina%20Florence.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="475" data-original-width="1200" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW9gqxIcPAEKPRPVTILVD6e3xPO9FC4Xuc60YwWXTo6vFzMxZ8P0SQNN_JCd8Mbwra4WeVkYwcr0nU_rqinkX9gaB_h5hGjtM7R-szIonG0rY4xmfDWfI6bnDeQwsXt6YHh3k1tNA8YB9fHJwJbmUzTDW6-y3M33sETmKSWiYF99MRgnnFHUbwFOTr_Tmf/w640-h254/Sherina%20Florence.jpeg" width="640" /></a></span></div><p></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">ONE School UK will be run by<span>&nbsp;</span><b>Sherina Florence</b>, a multi-talented creative leader who is an accomplished executive creative director and known for leading AI conversations and influencing the world’s best brands. She has held senior creative positions at Ogilvy, 72andSunny, Apple, Beats by Dre, and others, serves on The One Club Board of Directors and donates time outside of work to organizations that are passionate about democratizing equal rights and access.&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">“ONE School continues to create opportunities globally, demonstrating that The One Club is truly<span>&nbsp;</span><i>for</i><span>&nbsp;</span>creativity.&nbsp;It’s an honor to participate in building an inclusive future for the creative industry,” said Florence. “Considering the shifts in our current cultural landscape, paired with our new AI tools, I will bring my passion for new media and high concepts to continue elevating and liberating Black creative scholars. Here’s to an army of diverse creators building the future.”</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">ONE School teaches students how to navigate the industry while Black. Courses are taught by Black tutors – including some from WPP agencies – and designed to help students bring their authentic voice into their work.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">The partnership aligns with WPP’s set of<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.wpp.com/news/2020/06/wpp-announces-commitments-to-fight-racism--and-invest-in-black-talent&amp;source=gmail&amp;ust=1728829833197000&amp;usg=AOvVaw2AdP_LCIgkt6GKxhVpHkWV" href="https://www.wpp.com/news/2020/06/wpp-announces-commitments-to-fight-racism--and-invest-in-black-talent" style="color: #1155cc;" target="_blank"><span style="color: #103cc0;">anti-racism commitments</span></a><span>&nbsp;</span>and actions from 2020, which aim to advance racial equity and support Black and minority ethnic talent. It forms part of<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.wpp.com/news/2021/09/wpp-announces-first-successful-applications-to-its-racial-equity-programme&amp;source=gmail&amp;ust=1728829833197000&amp;usg=AOvVaw0ccM-MZYmp6peunxZFGpik" href="https://www.wpp.com/news/2021/09/wpp-announces-first-successful-applications-to-its-racial-equity-programme" style="color: #1155cc;" target="_blank"><span style="color: #103cc0;">WPP’s Racial Equity Program</span></a>.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>Rob Reilly</b>, Chief Creative Officer, WPP, said “The ONE School program is more than education, it’s about empowering the next generation of creative talent and giving them the tools to revolutionize the industry.<span>&nbsp;<span>&nbsp;</span></span>To create the best work, our teams must reflect the dynamism and diversity of the world we live in. Talent is everywhere, but opportunity isn’t. The expansion of ONE School in the UK is how we continue to change that. I can't wait to see these graduates bring their full selves to the industry and blow us all away.”</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">“We’re proud to continue this meaningful partnership with an organization that shares our commitment to supporting the next generation of Black creatives in the UK in unlocking their full potential,” added<span>&nbsp;</span><b>Dr. Stacie Graham</b>, Global Director of WPP’s Racial Equity Program.<span>&nbsp;<span>&nbsp;</span></span>“With Sherina at the helm, we can ensure that the talented cohort members are equipped with the know-how to utilize tools that are rapidly advancing and amplifying creative transformation while also embedding their craft in tried and tested creative practice. ONE School UK has an opportunity to shape the industry’s landscape, so that it can meet the diverse needs of the consumers that make up this market.”</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>Ru Guramatunhu</b><span>&nbsp;</span>graduated with class honors from the first cohort of ONE School UK, and now serves as a Junior Copywriter at Ogilvy UK.<span>&nbsp;</span><span>&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; min-height: 16px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><br /></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">”ONE School was an intense and rewarding experience that pushed me further than I thought possible,” Guramatunhu said.<span>&nbsp;<span>&nbsp;</span></span>“It gave me the confidence and skills to land my dream job at Ogilvy. If you're ready to challenge yourself and build an incredible portfolio, ONE School is the place to be.”</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; min-height: 16px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><br /></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">Black creatives wanting to make the leap into advertising can find more details<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://oneschooluk.org/&amp;source=gmail&amp;ust=1728829833197000&amp;usg=AOvVaw0HyMcaiwMgw7w7jSJM6HQB" href="https://oneschooluk.org/" style="color: #1155cc;" target="_blank"><span style="color: #103cc0;">here</span></a><span>&nbsp;</span>about ONE School UK, including information on how to apply by 25 October.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>ABOUT WPP<br /></b></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit<a data-saferedirecturl="https://www.google.com/url?q=https://urldefense.proofpoint.com/v2/url?u%3Dhttp-3A__www.wpp.com%26d%3DDwMGaQ%26c%3D24Pv9SDmf15C3K1GQEblf0-dR4hG0m_5jejOBrkAV6M%26r%3DZCy6eidBMumnJnhkT7D6KCdKEUHyzf0zs367QDuvU_E%26m%3Dcu086a2L_tS7E-UHyDr2K0Kr9pPvRt5pq0zFEkshfKKhb7RBwAXk9ObR08bQKZcR%26s%3DoiyE8UYt_CoCwLOFsvgkxPQzhV1PQAimb5N2MaYRza4%26e%3D&amp;source=gmail&amp;ust=1728829833198000&amp;usg=AOvVaw20KCamlAGaPRTOYvpKp9O_" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.wpp.com&amp;d=DwMGaQ&amp;c=24Pv9SDmf15C3K1GQEblf0-dR4hG0m_5jejOBrkAV6M&amp;r=ZCy6eidBMumnJnhkT7D6KCdKEUHyzf0zs367QDuvU_E&amp;m=cu086a2L_tS7E-UHyDr2K0Kr9pPvRt5pq0zFEkshfKKhb7RBwAXk9ObR08bQKZcR&amp;s=oiyE8UYt_CoCwLOFsvgkxPQzhV1PQAimb5N2MaYRza4&amp;e=" style="color: #1155cc;" target="_blank"><span style="color: #103cc0;"><span>&nbsp;</span>www.wpp.com</span></a>.&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b>ABOUT ONE SCHOOL UK</b></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">ONE School UK is a free, intensive portfolio program where students work through 10 briefs tailored to UK culture that are designed to get them thinking beyond traditional advertising.&nbsp; The focus is on developing the conceptual thinking skills needed to come up with big, modern, exciting ideas at the intersection of advertising, culture and technology.</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #1a1a1a; font-family: Arial; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; line-height: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">The US program was co-founded with The One Club by Mother NY CCO<span>&nbsp;</span><b>Oriel Davis-Lyons</b>, who worked with industry veteran and One Club head of Creative Development<span>&nbsp;</span><b>Bob Isherwood</b><span>&nbsp;</span>to develop the school shortly after the death of George Floyd. The initiative aims to ensure that the high cost of portfolio schools does not get in the way of giving world-class Black creative talent a route into the industry. <br /></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3559555502773717686/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/the-one-club-and-wpp-launch-second-year.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3559555502773717686'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3559555502773717686'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/the-one-club-and-wpp-launch-second-year.html' title='The One Club and WPP Launch Second Year of ONE School UK for Black Creatives'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaksv__iJNFQ01xVU0ckC0UBpyFZI_rNnJPvhv3LTAaDJPcJjDENiJN9xk-DAXW8QQ-pKKbXClC4cANF8ZdT9IMSFNUm8mRONtv9ACaANy-yDQLMVoXJcK4pyYFkvg3dVibLypv6i-I1YWzczDkO2QhPVC69VoVRYkvb6us_skqvXNZL053S1SHi1rx2Kd/s72-w640-h426-c/oneschool%20uk.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5043570042320733965</id><published>2024-10-09T05:03:00.002-07:00</published><updated>2024-11-18T06:46:10.565-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Refuge"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Refuge’s ‘Make The World A Refuge’ Campaign Featuring Billie Piper</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikJemZLcxV8wC_J6Tj2RVAvnNgLcuQ6NjNPJzhPX3LbflVzleP7SkzcOXLw1QzYrdcAPqvEyVWYXWnG3JBiwxSsAzGDZYpwy61RvLzKDF5J_SFTy2B9hQaoKA0cj36A_XDPEDgDgVx08_qae5DhuxmBXQKm0Zuqv8luc1hAaKPOIx134KS9npLv4g1MJk/s1550/REfuge.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="871" data-original-width="1550" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikJemZLcxV8wC_J6Tj2RVAvnNgLcuQ6NjNPJzhPX3LbflVzleP7SkzcOXLw1QzYrdcAPqvEyVWYXWnG3JBiwxSsAzGDZYpwy61RvLzKDF5J_SFTy2B9hQaoKA0cj36A_XDPEDgDgVx08_qae5DhuxmBXQKm0Zuqv8luc1hAaKPOIx134KS9npLv4g1MJk/s600/REfuge.jpg" width="600" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white; color: #222222;"><span style="font-family: georgia; font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/qiGgq94MRW4" width="730" youtube-src-id="qiGgq94MRW4"></iframe></span></span></div><p></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Renowned actor Billie Piper has partnered with <a href="https://refuge.org.uk/" target="_blank">Refuge</a> for&nbsp;<i>‘Make the world a Refuge’,</i>&nbsp;a campaign that explores many different forms that domestic abuse can take and the impact on survivors.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Having starred in a host of films and TV shows, Refuge ambassador Billie will now feature in a new campaign developed by <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a> to highlight the many subtle and insidious ways that abuse can manifest in relationships.&nbsp;These are stories that can’t be told and often aren’t told — and that Billie Piper lends her voice to, giving them a platform whilst protecting their anonymity.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Central to the campaign is a two-minute film directed by BAFTA winning 'I Hate Suzie' director Georgi Banks-Davies, which depicts Billie Piper performing real-life testimonies from survivors of domestic abuse. These are the stories that so often cannot be told––it is too difficult or too dangerous. So they go unheard. But through Piper’s performance, these women’s words and stories can be shared, and given a real platform, breaking the silence, whilst protecting their anonymity.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">The film demonstrates how abuse can present itself in a multitude of ways, beyond physical abuse, such as tracking a survivor’s phone or isolating them from their family and friends.&nbsp;Abuse has evolved, becoming more insidious, harder to name––from coercive control to financial abuse, to tech abuse. But also, in other ways louder: from headlines calling femicide a “crime of passion”, to memes about Amber Heard’s testimonial, to AI generated images as tools for abuse. Violence and abuse against women show up in so many ways. But so does Refuge. As abuse evolves, so does Refuge––this film brings to light the forms of abuse that we should all know about but often don’t, but also shows the widening scope of Refuge’s work to support survivors.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">One in four women in England and Wales will experience domestic abuse in their lifetime. While all forms of abuse can have a devastating impact on the wellbeing of survivors, Refuge will continue to support as many women as possible in helping them to rebuild their lives.&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Abigail Ampofo, interim CEO of Refuge, says,&nbsp;“We are thrilled to be collaborating with Billie for this awareness raising film. Coercive control is a highly prevalent form of domestic abuse, but is often not talked about, meaning that perpetrators are not held accountable while survivors are unable to access the support that they deserve. This type of abuse is insidious, and a perpetrator’s actions may appear subtle at first, which means some of the warning signs can be hard to spot. It is a pattern of behaviours that escalates over time, and the impact on survivors should not be underestimated. Billie’s invaluable work with Refuge will help us to show survivors of coercive control that they are not alone, and we hope it will allow more women to be able to spot the signs. For all the ways in which coercive control can show up, Refuge will show up for survivors.”&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Speaking about the new film, Billie Piper adds,&nbsp;“Domestic abuse can happen to anybody. It does not discriminate, and it can leave survivors questioning themselves and their reality. Reading the words of survivors who have experienced such sinister forms of abuse was truly harrowing, but it is vital that more people are made aware of the many signs of abuse so that abusers can be held responsible. While it is horrific to know just how common domestic abuse is, speaking up is crucial in helping survivors realise that it is never their fault, and that Refuge is here to offer support.”&nbsp;</span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">The creative work follows AMV BBDO’s impactful 2020 collaboration with Refuge,&nbsp;<i>The Naked Threat</i>. That campaign urged the UK government to make threatening to share explicit images of others an illegal offence—a form of abuse often used to control and manipulate women. As a result, the government introduced legislation making such threats a crime.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">To support the short film, versions of 60, 30, 15 and 6 seconds will run in social media and cinemas across the UK for the next four weeks.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><b>CREDITS:</b><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><b>&nbsp;</b><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Client: Refuge<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Brand: Refuge<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Campaign title: Make the world a Refuge<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Client name: Laura Burnell and Avril Wilson-George<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Creative Agency: AMV BBDO<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">CCO: Nicholas Hulley and Nadja Lossgott<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Creative Director: Jack Smedley and George Hackforth-Jones<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Creative Team: Lauren Peters and Augustine Cerf<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Agency Account Team: Anna Covell, Elana Murphy, Helen Limbrey<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Agency Planning Team: Margaux Revol, Summer Taylor and Cris Artiz<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Agency Production Team: Rebecca Sharf<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Production Company: Rogue Films<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Director: Georgi Banks-Davies<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Film Prod Co. Producer (Film):&nbsp;Toby Courlander<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Exec producer: Kate Taylor and James Howland<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">DOP/Photographer:&nbsp;Patrick Meller&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Offline Editor: Leo King @ Stitch<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Post-production Company:&nbsp;Coffee and TV<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Colourist: Simone Grattarola @ TBA<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Audio Post-production:&nbsp;Phil Bolland @ Sine<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><b>ABOUT REFUGE</b><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Refuge supports thousands of survivors on any given day, and every two minutes someone looks to Refuge for help. Refuge runs the National Domestic Abuse Helpline, which is the gateway to accessing specialist support across the country. More than one in four women in England and Wales experiences domestic abuse at some point in their lifetime, and on average every five days a woman is killed by a current or former partner. &nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Please signpost to Refuge’s National Domestic Abuse Helpline 0808 2000 247, available 24 hours a day 7 days a week for free, confidential specialist support. Or visit<a data-saferedirecturl="https://www.google.com/url?q=http://www.nationaldahelpline.org.uk/&amp;source=gmail&amp;ust=1728561160182000&amp;usg=AOvVaw15scZkRCE4VyZ59ruyBZG1" href="http://www.nationaldahelpline.org.uk/" style="color: #1155cc;" target="_blank">&nbsp;www.nationaldahelpline.org.uk</a>&nbsp;to fill in a webform and request a safe time to be contacted or to access live chat (live chat available 10am-10pm, Monday to Friday). For support with tech-facilitated abuse visit<a data-saferedirecturl="https://www.google.com/url?q=http://refugetechsafety.org/&amp;source=gmail&amp;ust=1728561160182000&amp;usg=AOvVaw0_1hWQl5Y4BQxU790O-sY6" href="http://refugetechsafety.org/" style="color: #1155cc;" target="_blank">&nbsp;refugetechsafety.org</a>.&nbsp;</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5043570042320733965/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/refuges-make-world-refuge-campaign.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5043570042320733965'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5043570042320733965'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/refuges-make-world-refuge-campaign.html' title='Refuge’s ‘Make The World A Refuge’ Campaign Featuring Billie Piper'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikJemZLcxV8wC_J6Tj2RVAvnNgLcuQ6NjNPJzhPX3LbflVzleP7SkzcOXLw1QzYrdcAPqvEyVWYXWnG3JBiwxSsAzGDZYpwy61RvLzKDF5J_SFTy2B9hQaoKA0cj36A_XDPEDgDgVx08_qae5DhuxmBXQKm0Zuqv8luc1hAaKPOIx134KS9npLv4g1MJk/s72-c/REfuge.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7757854479298979829</id><published>2024-10-04T06:53:00.001-07:00</published><updated>2024-10-04T06:58:26.342-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="72nd and Sunny"/><category scheme="http://www.blogger.com/atom/ns#" term="Blizzard"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><title type='text'>72andSunny Taps Camila Cabello + Jon Watts for Cinematic Diablo Game Campaign</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbqCEVBhc57y82xXCNnfIAnTteLTT9ng9ZvvOs_nAUPl1ELWYcDMhyphenhyphenRVRuKqruNG90Rr9LJa2U0PeppHJ4mgg3_2sF2ZgOT0phABuuLMMoSIsOBi6bKhuYJvoxVVD2VsYBg1VTmSqGzM8rZUc4Etb90KXR2T035JcMpmj_zN3OcqEz1To8rnfXiOVsqZbS/s1081/Diablo%20Game%20Screen.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="479" data-original-width="1081" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbqCEVBhc57y82xXCNnfIAnTteLTT9ng9ZvvOs_nAUPl1ELWYcDMhyphenhyphenRVRuKqruNG90Rr9LJa2U0PeppHJ4mgg3_2sF2ZgOT0phABuuLMMoSIsOBi6bKhuYJvoxVVD2VsYBg1VTmSqGzM8rZUc4Etb90KXR2T035JcMpmj_zN3OcqEz1To8rnfXiOVsqZbS/s600/Diablo%20Game%20Screen.png" width="600" /></a></div><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/JDVnG-eXALM" width="730" youtube-src-id="JDVnG-eXALM"></iframe></span></div><span style="font-size: medium;">&nbsp;</span><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">A new cinematic campaign has been released from creative agency <a href="https://www.72andsunny.com/" target="_blank">72andSunny</a>. <br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">The acclaimed action role-playing game, <a href="https://diablo4.blizzard.com/en-us/" target="_blank">Diablo</a>, and one of Blizzard’s fastest selling franchises in history selling over $666M when it originally launched, is back and poised to immerse fans into the new world of the Spiritborn. Introducing a villainous new class, powers and battles, the new game, Diablo IV Vessels of Hatred, comes out on October 8.&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">In a new cinematic focused campaign from Blizzard and agency 72andSunny, “Ballad of the Blood,” viewers follow the journey of the game’s protagonist, Nyrelle as she struggles to fight off the influence of Mephisto, the Lord of Hatred. Through a single longform blockbuster film, the work elevates the narrative of the game by centering Nyrelle’s struggle.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">To lean into the entertainment element of the work, the team tapped Hollywood Director, Jon Watts renowned for his work on the last two Spidermans and recent movie, Wolves with Brad Pitt and George Clooney. Shot on site in Thailand, the campaign has the feel of the next big Hollywood blockbuster.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">The campaign also features pop star <a href="https://www.rollingstone.com/culture/rs-gaming/camila-cabello-the-who-behind-blue-eyes-diablo-iv-1235117064/" target="_blank">Camila Cabello with a re-record of “Behind Blue Eyes,”</a> amplifying the juxtaposition of the struggle and intense action to bring more meaning to the conflict in the story.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">With a priority on longform entertainment, the new Diablo campaign bucks the recent ad industry trend of telling the shortest stories possible. “Ballad of the Blood” is a 2-minute spot that will grab the attention of both diehard fans and lapsed gamers through its cinematic quality. In that time, viewers can see the set-up for the game as Nyrelle is being corrupted by Mephisto via the Soul Stone and the Spiritborn class work to fight off Hatred’s influence across the jungle in the form of various demons.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;">“We've been partners and fans of Diablo for a long time, and we always love the chance to pull the depth and detail out of its traditional overhead view and give it the full, cinematic treatment so fans can really soak it in," said<span>&nbsp;</span>Tim Wolfe, Group Creative Director of 72andSunny.<span>&nbsp;</span>“This film lets us create a personal and filmic interpretation of the story that contrasts Neyrelle's emotional battle and the destruction it brings to Sanctuary with the new class - the Spiritborn - and their awesome new powers that they use to try and save it.”</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b>CREDITS:</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b>Client:<span>&nbsp;</span></b>Blizzard Entertainment</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b>Agency:<span>&nbsp;</span></b>72andsunny&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b>Director:<span>&nbsp;</span></b>Jon Watts</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b>Production Company:<span>&nbsp;</span></b>Park Pictures</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b>VFX:<span>&nbsp;</span></b>Blacksmith&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><b>Edit:<span>&nbsp;</span></b>Union </span><br /></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7757854479298979829/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/72andsunny-taps-camila-cabello-jon.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7757854479298979829'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7757854479298979829'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/72andsunny-taps-camila-cabello-jon.html' title='72andSunny Taps Camila Cabello + Jon Watts for Cinematic Diablo Game Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbqCEVBhc57y82xXCNnfIAnTteLTT9ng9ZvvOs_nAUPl1ELWYcDMhyphenhyphenRVRuKqruNG90Rr9LJa2U0PeppHJ4mgg3_2sF2ZgOT0phABuuLMMoSIsOBi6bKhuYJvoxVVD2VsYBg1VTmSqGzM8rZUc4Etb90KXR2T035JcMpmj_zN3OcqEz1To8rnfXiOVsqZbS/s72-c/Diablo%20Game%20Screen.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2251057114267068812</id><published>2024-10-01T05:00:00.002-07:00</published><updated>2024-10-01T05:00:00.113-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Creatives"/><category scheme="http://www.blogger.com/atom/ns#" term="Manas Paradkar"/><title type='text'>Manas Paradkar is a Creative Professional with a Passion for Translation</title><content type='html'><p style="background-color: white; max-width: 100%; overflow-wrap: break-word !important;"><span style="max-width: 100%; overflow-wrap: break-word !important;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ1SNQvCHPwrWHvbYN3nfndO6w_7fWG6-1CKweITORPlFQhLPHiyPn0n8EwRXB1CrHotY4kYcCJxUEPgPm2eXdWRDGF9sryzq1CR9sbtimtyJjNE80pocEg3fWeNVb9ehMHBllSmUqArviEIvz4pZWMV-xEdrPAc1UfKo0buRcH36aLYRJ3ec-8enGoRE/s1152/Manas%20P%20Headshot%209.267.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="741" data-original-width="1152" height="412" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ1SNQvCHPwrWHvbYN3nfndO6w_7fWG6-1CKweITORPlFQhLPHiyPn0n8EwRXB1CrHotY4kYcCJxUEPgPm2eXdWRDGF9sryzq1CR9sbtimtyJjNE80pocEg3fWeNVb9ehMHBllSmUqArviEIvz4pZWMV-xEdrPAc1UfKo0buRcH36aLYRJ3ec-8enGoRE/w640-h412/Manas%20P%20Headshot%209.267.JPG" width="640" /></a></div><p></p><p style="background-color: white; max-width: 100%; overflow-wrap: break-word !important;"><span style="max-width: 100%; overflow-wrap: break-word !important;"><span style="font-weight: 700; max-width: 100%; overflow-wrap: break-word !important;"><span style="font-family: arial; font-size: medium;">Manas Paradkar is a talented, but humble Copywriter and Associate Creative Director in Brooklyn, New York.&nbsp; Fueled by his passion for translation, Manas is endlessly inspired by the alchemy of words to create meanings and connections for people.&nbsp;&nbsp;</span></span></span></p><p><span style="font-family: arial; font-size: medium;"><span style="background-color: white; font-weight: 700;">Learn more about how Manas has found his path as a creative professional in his Featured Creative Q&amp;A below:&nbsp;&nbsp;</span>&nbsp;</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">Tell us a little bit about yourself.&nbsp; What do you do and where do you work?</span></b></p><p><span style="font-family: arial; font-size: medium;">I’m Manas and I'm a copywriter from Mumbai, India. I've been a creative for almost 8 years now. Presently, I am an Associate Creative Director at an independent creative agency called The BAM Connection in Brooklyn.&nbsp;</span></p><p><span style="font-family: arial; font-size: medium;">In my current role, I write for brands, work on creative strategy, do social media marketing, craft big campaign ideas, suffer from imposter syndrome, write, curse at blank pages, write a little more, curse some more...&nbsp;</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">What drew or motivated you to do the work that you do now?</span></b></p><p><span style="font-family: arial; font-size: medium;">I grew up listening to a lot of stories. Somewhere between the folk tales, morality anecdotes, fairytales, I started imagining and telling stories of my own. Deep down I knew I wanted to do something with storytelling. And I absolutely loved the challenge advertising presents— tell stories while trying to sell something, influence people, create culture.</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">Tell us about some creative work that inspire you?&nbsp; Whose work do you admire?&nbsp;&nbsp;</span></b></p><p><span style="font-family: arial; font-size: medium;">I’m really inspired by work that goes beyond the confines of conventional media. Ads that are not ads. I feel lucky to be a working right now because we’re all grappling with the changing meaning of advertising and communication. There’s no limit to how you can reach an audience. Bold is the new black. So, it’s all about experimenting and doing weird, unexpected sh*t. A lot of new-age agencies are leading the charge. Mischief, Uncommon Studio, Gut to name a few. Everything they do is just envy-inducing.</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">What’s the biggest creative challenge and/or accomplishment in your career to date?</span></b></p><p><span style="font-family: arial; font-size: medium;">The biggest challenge recently has been dwindling client budgets. Brands are moving more and more toward project work rather than the conventional long-term brand building. So, playing within the restrictions of tight budgets and tighter timelines, while still trying to break through is pretty challenging.</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">What most excites you about working in your industry?&nbsp;&nbsp;</span></b></p><p><span style="font-family: arial; font-size: medium;">The pace at which culture is getting shaped and reshaped every single day. You have to be a sponge with binoculars. Keep looking around, but also be able to absorb everything around you. I'm constantly consuming culture, which can be daunting, but also exciting. And then to have the agility to think on your feet and make connections, to see what clicks for a brand that you're working on. But when the dots connect, it's a magical moment.</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">Translation seems to have been a big influence in your decision to pursue copywriting as a profession. Can you speak more about your experience translating and how that inspired and shaped you both professionally and personally?&nbsp;&nbsp;</span></b></p><p><span style="font-family: arial; font-size: medium;">I grew up in a multilingual household where switching between languages was the norm. My earliest memories of my grandmother are her telling me Indian stories in Marathi and in return me translating stories from English for her. Later in life I developed a fascination for languages and studied French and Spanish, and then after college, I went on to study translation in Paris. For me, translation doesn’t mean that each word has to be understood. Translation is about giving meaning to what needs to be communicated in a way that’s right for the person at the receiving end. So, it’s really about understanding people, being curious about them, being thoughtful about their place and where they’re coming from. And that is what advertising requires, too. Or at least good advertising. It is about translating brand messaging into emotions that people can connect with. My passion for translation fuels my empathy and makes me inquisitive about people. It is translation that helps me become a better copywriter.</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">What drew you to pursue copywriting as a profession?&nbsp; You mentioned being fascinated by the alchemy of words. What do you mean by that?&nbsp;</span></b></p><p><span style="font-family: arial; font-size: medium;">Words for me are powerful tools. They can motivate and empower but also hurt and impair. It’s all about how we choose to use them. Words also change meaning depending on the context you use them in, how you enunciate, what you put before and after them. Words are magical, and I believe you can use them in different ways to create magic. And since we have to be pithy in copywriting, the choice of words is crucial. I really do believe copywriting lets me have the most fun with words by putting the most number of restrictions on me.</span></p><p><b><span style="font-family: arial; font-size: medium;"><br /></span></b></p><p><b><span style="font-family: arial; font-size: medium;">Everyone needs time out.&nbsp; What do you do in your spare time to help re-energize your creative side?</span></b></p><p><span style="font-family: arial; font-size: medium;">I do two things- firstly travel when I have the money and time. I’ve been to 25 countries in the last 10 years. Hoping to get to 50 by the end of this decade. Secondly, I cook to decompress. This is more of an everyday thing than traveling. For obvious reasons. I love to try out new recipes, experiment with dishes. Love cooking spicy food from different countries.</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">What advice would you give to those who are just starting out in your industry?</span></b></p><p><span style="font-family: arial; font-size: medium;">Firstly, keep looking at great work. Scour the net. Find creatives whose work you find intriguing—be it artists, writers, ad peeps, influencers. Follow them. You can’t just keep waiting for the muse to appear out of thin air. You have to search for her.</span></p><p><span style="font-family: arial; font-size: medium;">Secondly, talk to different people. Listen to them. Collaborate with them. Exposing yourself to as many voices as possible will add countless colors to your palette of creativity.</span></p><p><span style="font-family: arial; font-size: medium;"><br /></span></p><p><b><span style="font-family: arial; font-size: medium;">How can people learn more about your work and/or get in contact with you?&nbsp;</span></b></p><p><span style="font-family: arial; font-size: medium;">I’ve had a very interesting journey across countries, finding my path as a creative. So, I am always happy to talk new people who are struggling to find themselves or want to move or are just curious about advertising. You can find my work at my portfolio: <a href="https://www.manasparadkar.com/">manasparadkar.com</a>.</span></p><p><span style="font-family: arial; font-size: medium;">People can also find me on Instagram <a href="https://www.instagram.com/manasparadkar23/" target="_blank">@manasparadkar23 </a>or on Twitter/X&nbsp;<a href="https://x.com/manasparadkar" target="_blank">@manasparadkar</a></span></p><p><br /></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2251057114267068812/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/manas-paradkar-is-creative-professional.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2251057114267068812'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2251057114267068812'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/manas-paradkar-is-creative-professional.html' title='Manas Paradkar is a Creative Professional with a Passion for Translation'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ1SNQvCHPwrWHvbYN3nfndO6w_7fWG6-1CKweITORPlFQhLPHiyPn0n8EwRXB1CrHotY4kYcCJxUEPgPm2eXdWRDGF9sryzq1CR9sbtimtyJjNE80pocEg3fWeNVb9ehMHBllSmUqArviEIvz4pZWMV-xEdrPAc1UfKo0buRcH36aLYRJ3ec-8enGoRE/s72-w640-h412-c/Manas%20P%20Headshot%209.267.JPG" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8322090430115200512</id><published>2024-09-29T07:34:00.004-07:00</published><updated>2024-09-29T07:34:44.769-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="GB Snowsport"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>BMB Launches New Ad Campaign for GB Snowsport</title><content type='html'><p><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/s1550/GB%20World%20Cup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/w640-h360/GB%20World%20Cup.jpg" width="640" /></a></span></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://gbsnowsport.com/" target="_blank">GB Snowsport</a>, the organisation responsible for managing Britain’s Olympic and Paralympic ski and snowboard athletes,launches a new print and digital campaign which highlights Britain’s iconic snowsport achievements.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Designed in collaboration with creative agency, <a href="https://bmbagency.com/" target="_blank">BMB</a>, the ads feature iconic imagery from photographer, Sam Mellish, and coach, Jamie Matthews of athletes of British snowsport athletes including Freestyle Snowboard World Champion Mia Brookes, showcasing the remarkable successes, heritage, achievements and longstanding history that Britain has in international skiing and snowboarding.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">A series of four print ads will appear across the Financial Times between now and early December. All the ads show British Athletes in motion and include a call to action to partner with GB Snowsports in the run up to and over the 2026 winter Olympic and Paralympic Games.&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Ted Smith, Head of Design at BMB said: “The department really enjoyed working on this one. We wanted the typography and art direction to reflect the adrenaline and energy of winter sports to help celebrate the remarkable athletes representing the UK.”</span></span></p><span style="font-size: medium;"><span style="font-family: arial;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Chris Scott, Head of External Relations at GB Snowsport, said: “We’re absolutely delighted to have the opportunity to bring Britain’s excellence in international skiing and snowboarding to the attention of the country through this campaign. Through BMB’s input, we’ve managed to convey the drama and skill of some of our nation’s most incredible athletes, in a way that brings new life to some of our most exhilarating sports.”</span></span></p><span style="font-size: medium;"><span style="font-family: arial;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The GB Snowsport x Financial Times partnership will gain further exposure through the FT’s presence on GB Snowsport’s Alpine World Cup team’s 2024/25 race suit from the start of the Alpine World Cup season.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; 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Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Normal Indent"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="footnote text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="annotation text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="header"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="footer"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="index heading"/> <w:LsdException Locked="false" Priority="35" SemiHidden="true" UnhideWhenUsed="true" QFormat="true" Name="caption"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="table of figures"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="envelope address"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="envelope return"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="footnote reference"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="annotation reference"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="line number"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="page number"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="endnote reference"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="endnote text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="table of authorities"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="macro"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="toa heading"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Bullet"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Number"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Bullet 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Bullet 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Bullet 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Bullet 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Number 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Number 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Number 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Number 5"/> <w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Closing"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Signature"/> <w:LsdException Locked="false" Priority="1" SemiHidden="true" UnhideWhenUsed="true" Name="Default Paragraph Font"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text Indent"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Continue"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Continue 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Continue 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Continue 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Continue 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Message Header"/> <w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Salutation"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Date"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text First Indent"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text First Indent 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Note Heading"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text Indent 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text Indent 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Block Text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hyperlink"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="FollowedHyperlink"/> <w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Document Map"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Plain Text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="E-mail Signature"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Top of Form"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Bottom of Form"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Normal (Web)"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Acronym"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Address"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Cite"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Code"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Definition"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Keyboard"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Preformatted"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Sample"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Typewriter"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Variable"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Normal Table"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="annotation subject"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="No List"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Outline List 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Outline List 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Outline List 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Simple 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Simple 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Simple 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Colorful 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Colorful 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Colorful 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 7"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 8"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 7"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 8"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table 3D effects 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table 3D effects 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table 3D effects 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Contemporary"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Elegant"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Professional"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Subtle 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Subtle 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Web 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Web 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Web 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Balloon Text"/> <w:LsdException Locked="false" Priority="39" Name="Table Grid"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Theme"/> <w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" Name="Light List"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" SemiHidden="true" Name="Revision"/> <w:LsdException Locked="false" Priority="34" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" SemiHidden="true" UnhideWhenUsed="true" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" SemiHidden="true" UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/> <w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/> <w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/> <w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/> <w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/> <w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/> <w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 1"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/> <w:LsdException Locked="false" Priority="51" Name="Grid 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Name="List Table 6 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 4"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 5"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/> 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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-ansi-language:EN;} </style> <![endif]--> </p><p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><b style="font-family: arial;"><span lang="EN" style="color: #222222; line-height: 115%;">CREATIVE CREDITS</span></b></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Creative Director: Dave Beattie </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Head of design: Ted Smith </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Designer: Sam Hamer </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Business Lead: Matthew Bonny</span></span></p> <p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8322090430115200512/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/09/bmb-launches-new-ad-campaign-for-gb.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8322090430115200512'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8322090430115200512'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/09/bmb-launches-new-ad-campaign-for-gb.html' title='BMB Launches New Ad Campaign for GB Snowsport'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/s72-w640-h360-c/GB%20World%20Cup.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5334321660120295920</id><published>2024-09-27T06:53:00.001-07:00</published><updated>2024-11-05T13:59:35.801-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Creatives"/><category scheme="http://www.blogger.com/atom/ns#" term="Manas Paradkar"/><category scheme="http://www.blogger.com/atom/ns#" term="Rohto"/><category scheme="http://www.blogger.com/atom/ns#" term="The BAM Connection"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Fear No Light Ad Campaign for Rohto Targets Gen Z Millenials</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizR3UjKA4Sc4q2ky20FV8VOzwFIbMW2piMNnckhP9QLVTBcgG32WTtqn-lFk5U6aIGlTC7Wokbzn6eTKewJmR8bJ23jyk6MHpO_-gqQbaj1EaHT8LO-FJL10oInd6c44QH_xsm8MtupgYqnuROkG68HD98A2EhHD7F-WypFP8vUQP1dGMNq9yQfur7uKI/s1754/Fear%20No%20Light.png" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="827" data-original-width="1754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizR3UjKA4Sc4q2ky20FV8VOzwFIbMW2piMNnckhP9QLVTBcgG32WTtqn-lFk5U6aIGlTC7Wokbzn6eTKewJmR8bJ23jyk6MHpO_-gqQbaj1EaHT8LO-FJL10oInd6c44QH_xsm8MtupgYqnuROkG68HD98A2EhHD7F-WypFP8vUQP1dGMNq9yQfur7uKI/s600/Fear%20No%20Light.png"/></a></div> <div style="padding:56.25% 0 0 0;position:relative;"><iframe src=https://player.vimeo.com/video/1007541872?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479 frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Fear No Light Anthem"></iframe></div><script src=https://player.vimeo.com/api/player.js></script> <p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: arial; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">What do you do when you're trying to catch the eyes of younger audiences to check out your new eyedrops?&nbsp; You focus on what they like and get creative!&nbsp;</span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><span><a href="https://rohtoeyedrops.com/" target="_blank">Rohto</a> was launching a new eyedrop, the first-ever that protects eyes from both sunlight and screen light.&nbsp;&nbsp;</span><span>To introduce this new product, </span><a href="https://www.manasparadkar.com/" target="_blank">Manas Paradkar</a><span>&nbsp;and The BAM Connection wanted to do something to breakthrough. Instead of just showcasing eyes like every other eyedrop commercial, they focused on something the Gen Z and Millennial target really enjoys— horror.</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><u></u>&nbsp;<u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">As Paradkar notes, "We’ve been conditioned to be scared of the dark, but when it comes to our eyes, it’s really the light that we need to be afraid of. We launched the new drop with humorously dark aesthetics that turn to horror tropes. We made light the real terror, the scariest thing there is for your eyes."&nbsp;</span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">The campaign launched on Facebook, Instagram, TikTok and YouTube.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><u></u>&nbsp;<u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><b><span style="font-family: arial; font-size: medium;">CREDITS:<u></u><u></u></span></b></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Chief Creative Officer: Rob Baiocco<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Creative Director: Gary Ennis<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Associate Creative Director/ Copywriter: <a href="https://www.manasparadkar.com/" target="_blank">Manas Paradkar</a><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Art Director: Julia Granger, Renata Baiocco<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Editor: Renata Baiocco<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">DOP: Will Nellis<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Social Media Director: Mike Crocker<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Social Media Manager: Katrina Culp<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Account Executive: Maria Keddis<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;">Sound: Stephen Davies</span></p></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5334321660120295920/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/09/fear-no-light-ad-campaign-for-rohto.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5334321660120295920'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5334321660120295920'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/09/fear-no-light-ad-campaign-for-rohto.html' title='Fear No Light Ad Campaign for Rohto Targets Gen Z Millenials'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizR3UjKA4Sc4q2ky20FV8VOzwFIbMW2piMNnckhP9QLVTBcgG32WTtqn-lFk5U6aIGlTC7Wokbzn6eTKewJmR8bJ23jyk6MHpO_-gqQbaj1EaHT8LO-FJL10oInd6c44QH_xsm8MtupgYqnuROkG68HD98A2EhHD7F-WypFP8vUQP1dGMNq9yQfur7uKI/s72-c/Fear%20No%20Light.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4224996855561760111</id><published>2024-09-26T07:11:00.008-07:00</published><updated>2024-10-30T13:35:49.502-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Beers with Friends"/><category scheme="http://www.blogger.com/atom/ns#" term="DIG"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Beers With Friends Seeks to Disrupt Existing Behavior with New Campaign for DIG</title><content type='html'><p class="MsoNormal"><span style="font-size: large;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1eOkX_UvdGU515engtYKJz7bcJtVxPyCsYbIOrfokOdtoccG5r84V9DQ1mcjQMevq0Hp0KsI1BAh1SPFhOhzHlSnVB3tFNUcdHbci7B9DFbjgLPOAY4-3MbkLe5aC3mJqXKqxH0Crdcw9YvxZHJszf3HHdXjcL-OYOgv6KkhCG9GMKI7n44tcgnfYtrg/s1550/DIG%201.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1eOkX_UvdGU515engtYKJz7bcJtVxPyCsYbIOrfokOdtoccG5r84V9DQ1mcjQMevq0Hp0KsI1BAh1SPFhOhzHlSnVB3tFNUcdHbci7B9DFbjgLPOAY4-3MbkLe5aC3mJqXKqxH0Crdcw9YvxZHJszf3HHdXjcL-OYOgv6KkhCG9GMKI7n44tcgnfYtrg/w640-h360/DIG%201.jpg" width="640" /></a></span></div><p></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: arial; font-size: medium;"><b><span face="Calibri, sans-serif" lang="EN" style="line-height: 25.68px;"><a href="https://www.diginn.com/fall-dinner-menu">DIG</a></span></b><span face="Calibri, sans-serif" lang="EN" style="line-height: 25.68px;">, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, furthers its vision to reinvent American home cooking for the 21st century by launching a new brand campaign along with a recipe from its new dinner menu.</span></span></p><p class="MsoNormal"><span face="Calibri, sans-serif" lang="EN" style="font-size: medium; line-height: 25.68px;"><br /></span></p><p class="MsoNormal"><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV6TXzvekl9ntNLR9fk-UIlJKtDBzASHd6CBOIRgS9kq-ERhkNCuUf0lnuXYeQIs6qGMokeqd_p4VT1y8AQEZCkTZQ2vgIXgghs5yYEo63DqI2sgSgMmEKX5umOsr3sQXGwGoWnEk0Pz_PEa7FT56DQVLSNL7vsqZSRrSRFfompnWY_g_EIToINSFs2jE/s4500/DIG%202%20Sheeter_Stack.PNG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3450" data-original-width="4500" height="490" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV6TXzvekl9ntNLR9fk-UIlJKtDBzASHd6CBOIRgS9kq-ERhkNCuUf0lnuXYeQIs6qGMokeqd_p4VT1y8AQEZCkTZQ2vgIXgghs5yYEo63DqI2sgSgMmEKX5umOsr3sQXGwGoWnEk0Pz_PEa7FT56DQVLSNL7vsqZSRrSRFfompnWY_g_EIToINSFs2jE/w640-h490/DIG%202%20Sheeter_Stack.PNG" width="640" /></a></span></div><p class="MsoNormal"><span face="Calibri, sans-serif" style="font-size: medium;"><br /></span></p><p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><span face="Calibri, sans-serif">Created by&nbsp;</span><a href="https://www.bwfagency.com/"><b>Beers With Friends</b></a><span face="Calibri, sans-serif"> during a 5-day ideation sprint called a “Beer Run,” the work is a salute to dinner headlined “Dinner deserves dinner” born from cultural conversations around being unsatisfied by dinners like “girl dinner” and “sad dinner.” It also celebrates the small wins that make a satisfying dinner a worthy punctuation to the day, like calling your mom back or actually making it into&nbsp;</span><span face="Calibri, sans-serif">the office.</span></span></p><p class="MsoNormal"><span face="Calibri, sans-serif" style="font-family: arial; font-size: medium;">“Whether it’s ‘girl dinner’ or just defaulting to something easy like cereal because we’re tired, it’s clear we aren’t really respecting dinner. Especially mid-week dinner, which plays a critical role in the story arc of our week. So the campaign is a call to arms to make dinner a worthy punctuation to the day,” notes Dana Hork, Co-Founder &amp; CEO at Beers With Friends.</span></p><p class="MsoNormal"><span face="Calibri, sans-serif" style="font-size: medium;"><br /></span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC1Bcs_QzbV_uLBvATTubfEq9IQf5sMM6s2FcZ-YoJctCAzdQV4FA9T9_6bu2Fd6BZiwK5k9FaWTGAlNVALkzNIAejYM2q9TYWuWVFf_yStJTV7N3nV0h0Y4sq3Q_X5NhtJPF06Ty1MzqdmHjY_7-a4rRF3Le7qnYs_8OhHjpYivRYOqqIO0MPj1GUv7k/s1550/DIG%202.jpg" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC1Bcs_QzbV_uLBvATTubfEq9IQf5sMM6s2FcZ-YoJctCAzdQV4FA9T9_6bu2Fd6BZiwK5k9FaWTGAlNVALkzNIAejYM2q9TYWuWVFf_yStJTV7N3nV0h0Y4sq3Q_X5NhtJPF06Ty1MzqdmHjY_7-a4rRF3Le7qnYs_8OhHjpYivRYOqqIO0MPj1GUv7k/w640-h360/DIG%202.jpg" width="640" /></span></a></div><p class="MsoNormal"><span face="Calibri, sans-serif" style="font-size: medium;"><br /></span></p><p class="MsoNormal"><span face="Calibri, sans-serif" style="font-size: medium;">The campaign launches this week across CTV, OOH, In-store + event activations along with an influencer component including dinner packages with apron, dinner-scented candles, a link to a curated dinner playlist on Spotify, etc.</span></p><p class="MsoNormal"><span face="Calibri, sans-serif" style="font-size: medium;">“We wanted to make a satisfying mid-week dinner feel achievable in an authentic way. Like, just because you’re wearing pajamas doesn’t mean you can’t eat off a plate. It’s totally doable. And you deserve it,”&nbsp;adds Beers With Friends Co-Founder Chief Creative Officer James Wood.</span></p><p class="MsoNormal"><span face="Calibri, sans-serif" style="font-size: medium;">Disrupting existing behaviors by calling out things that are “Not Dinner” like cereal, smoothies, and baby carrot,&nbsp;the DIG campaign also introduces a new dinner menu featuring dishes developed to support the campaign.</span></p><p class="MsoNormal"><b style="font-family: Calibri, sans-serif;"><span style="font-size: medium;"><br /></span></b></p><p class="MsoNormal"><b style="font-family: Calibri, sans-serif;"><span style="font-size: medium;"><br /></span></b></p><h2 style="text-align: left;"><b style="font-family: Calibri, sans-serif;"><span style="font-size: medium;">ABOUT DIG</span></b></h2><p class="MsoNormal"><span style="font-size: medium;"><span face="Calibri, sans-serif">DIG is a fast-casual restaurant focused on elevating home cooking, doing things right and building a business around good food and great people. The brand serves seasonal, scratch-cooked plates, salads, sides and take-home family dinners in its more than 30 locations across the Northeast, with plans for expansion. DIG is committed to sourcing, cooking and serving delicious, made-to-order, seasonal dishes that are prepared by a chef and culinary team in each restaurant daily. For more information, visit </span><a href="https://www.diginn.com/" style="font-family: Calibri, sans-serif;">diginn.com</a><span face="Calibri, sans-serif"> and follow on Instagram </span><a href="https://www.instagram.com/diginn/" style="font-family: Calibri, sans-serif;">@diginn</a><span face="Calibri, sans-serif">.</span></span></p><p class="MsoNormal"><b style="font-family: Calibri, sans-serif;"><span style="font-size: medium;"><br /></span></b></p><p class="MsoNormal"><b style="font-family: Calibri, sans-serif;"><span style="font-size: medium;">ABOUT BEERS WITH FRIENDS</span></b></p><p class="MsoNormal"><span style="font-size: medium;"><span face="Calibri, sans-serif">Fueled by good vibes and a passion for true partnership and collaboration, Beers With Friends (BWF) is a woman-owned creative agency from former Walmart client/agency team Dana Hork and James Wood. Based in New York City, BWF offers an innovative alternative to traditional agency models through its "Beer Run" sprint approdiginn.com&nbsp;ach, focusing on agile brand building and marketing activation. The agency brings together hand-picked teams of experts for each project, ensuring tailored, high-impact solutions for clients of all sizes. Visit </span><a href="https://www.bwfagency.com/" style="font-family: Calibri, sans-serif;">bwfagency.com</a><span face="Calibri, sans-serif">.</span></span></p> <p class="MsoNormal"><span face="Calibri, sans-serif" style="line-height: 107%;"><o:p><span style="font-size: medium;">&nbsp;</span></o:p></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4224996855561760111/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/09/beers-with-friends-seeks-to-disrupt.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4224996855561760111'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4224996855561760111'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/09/beers-with-friends-seeks-to-disrupt.html' title='Beers With Friends Seeks to Disrupt Existing Behavior with New Campaign for DIG'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1eOkX_UvdGU515engtYKJz7bcJtVxPyCsYbIOrfokOdtoccG5r84V9DQ1mcjQMevq0Hp0KsI1BAh1SPFhOhzHlSnVB3tFNUcdHbci7B9DFbjgLPOAY4-3MbkLe5aC3mJqXKqxH0Crdcw9YvxZHJszf3HHdXjcL-OYOgv6KkhCG9GMKI7n44tcgnfYtrg/s72-w640-h360-c/DIG%201.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3911455937981620383</id><published>2024-09-21T06:11:00.001-07:00</published><updated>2024-11-12T06:49:19.912-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Alfa Romeo"/><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Migrante Content"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Alfa Romeo Junior Launches with Enigmatic film 'Learn to Love Again' created by Migrante Content</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMR6n9XWlogOR9DziPFpmebzEMt9BlvtSJIDLitZxZsgeflVovkvCvo_DVm1mOLaZLShcXRNmcEBPFwgqb1OAqBBzT34cbkdJx16Qy7zr5ZhrMrtXZCXXpwtxVPlD1VXw0-XO0h5R-d8voyj7Kspua26rnwNKfu5KwpHfFgw6_-0yf9UHTt2QIV4PP8yow/s3543/JuniorMadrid1964.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2362" data-original-width="3543" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMR6n9XWlogOR9DziPFpmebzEMt9BlvtSJIDLitZxZsgeflVovkvCvo_DVm1mOLaZLShcXRNmcEBPFwgqb1OAqBBzT34cbkdJx16Qy7zr5ZhrMrtXZCXXpwtxVPlD1VXw0-XO0h5R-d8voyj7Kspua26rnwNKfu5KwpHfFgw6_-0yf9UHTt2QIV4PP8yow/w640-h426/JuniorMadrid1964.jpg" width="640" /></a></div><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/rBYchRm6k5w" width="730" youtube-src-id="rBYchRm6k5w"></iframe></span></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://migrantecontent.com/" target="_blank">Alfa Romeo</a> has unveiled its all-new Junior model, the compact sports car that redefines its category, with an enigmatic film created by <a href="https://migrantecontent.com/" target="_blank">Migrante Content</a>, featuring the acclaimed Spanish actor Pedro Alonso.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">In keeping with the Alfa Romeo philosophy, Migrante’s film is not about selling features but about evoking the powerful emotions that the brand embodies, as well as showcasing the exceptional driving experience of the all-electric Alfa Romeo Junior, a balance between head, heart, and soul.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">In it, Alonso, who is famous around the world for his roles in the Netflix series “Money Heist” and “Berlin,” stars as The Salesman, a mysterious but charismatic figure who believes in the power of passion, not logic.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_E48isnub8ICk8ubI1mw51D5ih47zxCPOv8Y597y7A_MIeLGJFyj71p1BVFkCrEwcL7DBRxmUBHkK2qkVxSDcU7ogLJ65ah3S0ALl_d0-FKUIaNU6nU6sdU1DnOkeGlPGKC2aYnsYqG8Gnp2_jRXKWERXb1GQajutAU88bDy07EaaR1NtT_UmyjRULq0-/s3543/_MSB5176.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2362" data-original-width="3543" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_E48isnub8ICk8ubI1mw51D5ih47zxCPOv8Y597y7A_MIeLGJFyj71p1BVFkCrEwcL7DBRxmUBHkK2qkVxSDcU7ogLJ65ah3S0ALl_d0-FKUIaNU6nU6sdU1DnOkeGlPGKC2aYnsYqG8Gnp2_jRXKWERXb1GQajutAU88bDy07EaaR1NtT_UmyjRULq0-/w640-h426/_MSB5176.jpg" width="640" /></a></span></span></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The 60-second flagship film opens with a glimpse of a car shrouded in red silk. The Salesman makes his entrance and surveys his audience of acolytes, eager to learn the secrets of his success. Instead of lecturing them, however, The Salesman makes a simple request: “Sell me this car.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The first two students respond by listing various tech specs and are quickly dismissed. But the third student shifts the focus from logic to emotion, asking, “When was the last time you fell in love?” The Salesman nods in recognition, and the woman smiles and says, “You should try it.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">It’s clear she has impressed The Salesman. We then see the shroud peeled back to reveal the all-new Alfa Romeo Junior. The film ends with the woman driving the Junior around city streets, taking pleasure at every turn. A voiceover urges us to, “Learn to love again,” accompanied by</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #1a1a1a; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>the voice of Loredana Fadda (Red Rose Productions).</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>It was directed by Sébastien Grousset through AKITA Film.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">“The launch of the Alfa Romeo Junior required a campaign with a character who reminded everyone what Alfa Romeo has always been about – feeling and emotion,” said Leonardo Ricagni, Executive Creative Director &amp; Founder of Migrante Content.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">“It’s an impressive car with a sleek design, but it brings something to the table that other electric vehicles don’t – passion. And who better to convey this feeling of falling in love with your car than Pedro Alonso?”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">This film is part of a larger, multi-channel campaign for the Alfa Romeo Junior, set to roll out across Europe and Turkey in September, encompassing OOH, digital, and print activations.</span></span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">CREDITS</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Creative Agency</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Migrante Content</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Executive Creative Director</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Leonardo Ricagni</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Creative Director</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Sol Ricagni&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Agency Producer</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Edoardo Rossi&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Content Producer</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Joe Di Maio</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Associate Creative:</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>Franco Machado</span></span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Production House</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: AKITA Film</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Director</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Sébastien Grousset</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">DoP</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Román Martinez de Bujo / Diego Indraccolo</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Executive Producer</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Davide Rizzi</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Producer:</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>Desirée Castelli / Valeria Biondolillo</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Post producer</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Diana Passoni</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Color correction</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Color en movimiento Madridja;fja;lsdkfjalfjlf</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Post-production</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Exchanges VFX</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Audio post-production</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Top Digital</span></span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Music | Part 1</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: Flavio Ibba – Marco Gualdi (publishing and mastering: Red Rose Productions)</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Music | Part 2</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">: “I Feel Love” (P. Bellotte / G. Moroder / D. Summer), Warner Chappel Music Publishing, mastered by Flavio Ibba – Carlo Palmas, feat. Loredana Fadda (Red Rose Productions)</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">ABOUT MIGRANTE CONTENT:</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://migrantecontent.com/" target="_blank">Migrante Content</a> is a nimble and reliable content house that creates engaging, high-quality film solutions and assets that people don't want to skip. This is because Migrante works in and speaks the language of film and storytelling, not advertising.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.39; margin-bottom: 8pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Migrante is based in Venice, California, with additional offices in South America. They collaborate with a highly diverse team worldwide. </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /></span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3911455937981620383/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/09/alfa-romeo-junior-launches-with.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3911455937981620383'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3911455937981620383'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/09/alfa-romeo-junior-launches-with.html' title='Alfa Romeo Junior Launches with Enigmatic film 'Learn to Love Again' created by Migrante Content'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMR6n9XWlogOR9DziPFpmebzEMt9BlvtSJIDLitZxZsgeflVovkvCvo_DVm1mOLaZLShcXRNmcEBPFwgqb1OAqBBzT34cbkdJx16Qy7zr5ZhrMrtXZCXXpwtxVPlD1VXw0-XO0h5R-d8voyj7Kspua26rnwNKfu5KwpHfFgw6_-0yf9UHTt2QIV4PP8yow/s72-w640-h426-c/JuniorMadrid1964.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-868181461011070722</id><published>2024-09-18T21:59:00.001-07:00</published><updated>2024-09-18T22:14:47.944-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="Connecticut Department of Transportation"/><category scheme="http://www.blogger.com/atom/ns#" term="Decker"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><title type='text'>Decker Paves the Way for a Connecticut Department of Transportation Brand Refresh</title><content type='html'><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii_4PbfbVauUknZElfoairE577q0I6iehrx0onWi2N72EAzaS_L8j3NY3kG-3g1IFBb4cg467pZ-sLhUH2sTVEniAPluWGop4iTMeoVjwEQv06cfFpnUubHjtb3nFhowFG_WSzZDGVmqDay8FZgdwFXatxSWwu_Ia6zpFAYPJegbfEzxTqXJxl5wIspks/s1550/CT%20Dot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: arial; font-size: medium;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii_4PbfbVauUknZElfoairE577q0I6iehrx0onWi2N72EAzaS_L8j3NY3kG-3g1IFBb4cg467pZ-sLhUH2sTVEniAPluWGop4iTMeoVjwEQv06cfFpnUubHjtb3nFhowFG_WSzZDGVmqDay8FZgdwFXatxSWwu_Ia6zpFAYPJegbfEzxTqXJxl5wIspks/w640-h360/CT%20Dot.jpg" width="640" /></span></a></div><p class="MsoNormal"><b><span lang="EN-US"><span style="font-family: arial; font-size: medium;"><o:p></o:p></span></span></b></p> <p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="color: #262626;">Working with long time client, <a href="https://portal.ct.gov/dot?language=en_US" target="_blank">Connecticut Department of Transportation(CTDOT)</a>, </span><span lang="EN-US"><a href="https://deckerct.com/" target="_blank">Decker</a> was tapped for a branding refresh for the department, according to SVP, Strategy &amp; development, Andrew Kesin.</span></span></p> <p class="MsoNormal"><span lang="EN-US"><span style="font-family: arial; font-size: medium;"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><span lang="EN-US">Kesin explains, “</span><span lang="EN-US" style="background: white; color: #1b1b1b;">Over the past year, the Decker team has dedicated countless hours working closely with leadership at CTDOT to define a new mission and mission system, dynamic brand voice, and fresh visual identity complete with a revamped logo and comprehensive set of branding guidelines.</span></span></p><p class="MsoNormal"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="background: white; color: #1b1b1b;"><br /></span></span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXmIr7Z_y42-7uu0QFQO_5CrwC6v7-x_QTJCx1y1NJ3xwUij4mVmzVrmCN4s9o1Nlrjlhi05dSyhQxSU-n9kbmMEv6K8eE0dHVT_MCMpTyBWk33IIebi7keTbJkt8OUqgGlN2dcSOG2NF3HLstOn-wg3q8VCFtDFwjWi250NpME10JzqK-F1_9AvzPXgI/s1920/CT%20DOT%20construction-ooh-_site.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: arial; font-size: medium;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXmIr7Z_y42-7uu0QFQO_5CrwC6v7-x_QTJCx1y1NJ3xwUij4mVmzVrmCN4s9o1Nlrjlhi05dSyhQxSU-n9kbmMEv6K8eE0dHVT_MCMpTyBWk33IIebi7keTbJkt8OUqgGlN2dcSOG2NF3HLstOn-wg3q8VCFtDFwjWi250NpME10JzqK-F1_9AvzPXgI/w640-h360/CT%20DOT%20construction-ooh-_site.jpg" width="640" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="background: white; color: #1b1b1b;">“This refresh is not just about a new logo or colors; it's about evolving, staying relevant in a dynamic market, and enhancing the brand story. Sprawling, but focused, and all squarely aimed at the mission: Improving Lives Through Transportation, “ adds </span><span lang="EN-US">agency Creative Director, Dom DeLoya.<br /> <!--[endif]--></span><span lang="EN-US"><o:p></o:p></span></span><p></p> <p class="MsoNormal"><span lang="EN-US"><span style="font-family: arial; font-size: medium;">The brand refresh will roll out in late summer and early fall throughout all branches of the CTDOT.</span></span></p><p class="MsoNormal"><br /></p><p class="MsoNormal"><span lang="EN-US"><b><span style="font-family: arial; font-size: medium;">CREDITS:</span></b></span></p><p class="MsoNormal"><span style="font-family: arial; font-size: medium;">SVP/Strategy: Andrew Kesin</span></p><p class="MsoNormal"><span style="font-family: arial; font-size: medium;">CD/Copy: Dom DeLoya</span></p><p class="MsoNormal"><span style="font-family: arial; font-size: medium;">ACD/Art: Alan Duda</span></p><p class="MsoNormal"><span style="font-family: arial; font-size: medium;">Art Director/Senior Designer: Brighid Docherty</span></p><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>&nbsp;<p></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/868181461011070722/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/09/decker-paves-way-for-connecticut.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/868181461011070722'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/868181461011070722'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/09/decker-paves-way-for-connecticut.html' title='Decker Paves the Way for a Connecticut Department of Transportation Brand Refresh'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii_4PbfbVauUknZElfoairE577q0I6iehrx0onWi2N72EAzaS_L8j3NY3kG-3g1IFBb4cg467pZ-sLhUH2sTVEniAPluWGop4iTMeoVjwEQv06cfFpnUubHjtb3nFhowFG_WSzZDGVmqDay8FZgdwFXatxSWwu_Ia6zpFAYPJegbfEzxTqXJxl5wIspks/s72-w640-h360-c/CT%20Dot.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>