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Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/ikea'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/ikea'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/ikea/-/ikea?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>52</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7681635736136439923</id><published>2020-11-27T00:00:00.000-08:00</published><updated>2020-12-24T06:20:39.250-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="Great Guns"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Giant Food Rains Down from Above in IKEA's Epic Warning to Wasteful Christmas Consumers</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCo7XrVg4mYPKQPYLlNuhdXkrXcIz2Un9zb-rbUE_md6DqLqwqe1Lx3MM9kW9NcDLgyfir5MhvKnalVvpokm5f200v1xWumZmVt-l6pomOMzNOhhOXZDDznBnzKgWybWFTjNBrg_bqGs/s1920/IKEA+-+Waste+-+4.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCo7XrVg4mYPKQPYLlNuhdXkrXcIz2Un9zb-rbUE_md6DqLqwqe1Lx3MM9kW9NcDLgyfir5MhvKnalVvpokm5f200v1xWumZmVt-l6pomOMzNOhhOXZDDznBnzKgWybWFTjNBrg_bqGs/s600/IKEA+-+Waste+-+4.jpg" width="600" /></a></div> <p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; text-align: justify;"></p><div class="separator" style="clear: both; text-align: center;"><iframe 7youtube-src-id="APDzlgzaSw4" allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/APDzlgzaSw4" width="730"></iframe></div><p></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; text-align: justify;"><span style="text-align: left;">Christmas is often a time of indulgence and extravagance - but that doesn’t mean we should be careless in our behaviour over the holiday season. After we’re done working away in the kitchen and have enjoyed our festive feasts, there’s the temptation to be wasteful - to simply throw away our leftovers as we turn our attention to presents and parlour games. In a bid to encourage a more sensible, considerate approach to Christmas consumption, IKEA Russia has launched a dramatic new spot that shows just what might happen if we carelessly discard our excess food - instead of storing it in plastic containers.&nbsp;</span></p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small;">Directed by <a href="https://greatguns.com/directors/uk/ilya-naishuller" target="_blank">Great Guns’ Ilya Naishuller</a>, the festive spot begins with a seemingly typical Christmas scene, as a young boy plays in the snow, surrounded by Christmas trees and fairy lights. As he goes to throw another snowball, however, his attention is drawn to the sky, watching in shock as a giant chunk of pineapple falls from above and crushes a nearby snowman. Suddenly, food begins to fall all over the neighbourhood, as the iconic Christmas song ‘Carol of the Bells’ plays dramatically over the action. We watch as the boy dodges a variety of festive foods, diving through Swiss cheese and evading a tangerine the size of a&nbsp;<span class="il">car</span>.&nbsp;</p><p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small;">When he finally reaches his apartment - which is adorned with a giant bunch of grapes - he discovers his mother carelessly throwing away the leftovers of their Christmas dinner, unaware of the destruction raining down outside. Once she turns to face out the window and realises, however, they decide to pack all their excess food into containers instead - as a voiceover notes that if nature chooses to return everything we’ve thrown away, we should have a holiday without any leftovers.&nbsp;</p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7681635736136439923/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/11/giant-food-rains-down-from-above-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7681635736136439923'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7681635736136439923'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/11/giant-food-rains-down-from-above-in.html' title='Giant Food Rains Down from Above in IKEA's Epic Warning to Wasteful Christmas Consumers'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCo7XrVg4mYPKQPYLlNuhdXkrXcIz2Un9zb-rbUE_md6DqLqwqe1Lx3MM9kW9NcDLgyfir5MhvKnalVvpokm5f200v1xWumZmVt-l6pomOMzNOhhOXZDDznBnzKgWybWFTjNBrg_bqGs/s72-c/IKEA+-+Waste+-+4.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5984922964216081161</id><published>2020-02-08T05:45:00.000-08:00</published><updated>2020-02-25T05:56:42.378-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>IKEA as You've Never Heard Before</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLmVVKF4fqjrJkW2pTUjCE0csoGxImKLGaS1OqNuRQoHS27zCannXp_WnVKIHJWau8IHezegHZX1GQEKqpcs8uFBi3nAa-CZyUXukxBOok47tayLSusLnUX_8X7bpRRWEOexRe780GE1OL/s1600/IKEA_SO+QUIET_VISUEL1.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLmVVKF4fqjrJkW2pTUjCE0csoGxImKLGaS1OqNuRQoHS27zCannXp_WnVKIHJWau8IHezegHZX1GQEKqpcs8uFBi3nAa-CZyUXukxBOok47tayLSusLnUX_8X7bpRRWEOexRe780GE1OL/s640/IKEA_SO+QUIET_VISUEL1.jpg" width="640" height="280" data-original-width="1600" data-original-height="700" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/fY4BuCasE3s" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br /> On 3rd February, <a href="http://www.ikea.com">IKEA</a> makes room in your life. Discover through a new TV and digital campaign, signed Buzzman, how combining the daily whirlwind of a family life and a tidy house has never been easier thanks to PLATSA solutions and other storage tips.<br /> <br /> After renewing links between a father and his son thanks to its functional accommodation solutions, IKEA highlights the “better life” at home, thanks to a whole range of PLATSA storage spaces, optimized, customizable and adaptable to every need and all lifestyles.<br /> <br /> Through this new film, IKEA gives the leading role to a home. Progressively, we witness the revival of furniture and accessories that deliver their interpretation of the iconic song “It’s so silent”. They come alive, take life, get impatient and gloat when their inhabitants arrive. Indeed, thanks to the different IKEA solutions, the house offers its family the opportunity to live life to the full at home, to play, to create and to gather there. Ultra-modular, they even adapt to places that seem impossible to furnish, to make more room for life.<br /> <br /> This new campaign will be broadcast on TV in 20” and 30” formats, and on the web in a 30” format from 3rd February, 2020.<br /> <br /> <b>CREDITS</b><br /> <br /> <b>IKEA</b><br /> Country Marketing Director Stéphanie Jourdain<br /> External Communication Manager Carole Feleppa<br /> Advertising & Visual Identity Manager Isabelle Denizou<br /> <br /> <b>BUZZMAN</b><br /> President and Executive Creative Director Georges Mohammed-Chérif<br /> Vice – President Thomas Granger<br /> Managing Director Julien Levilain<br /> Creative Directors Sébastien Partika, Tristan Daltroff & Louis Audard<br /> Art Director Louis Audard<br /> Copywriter Tristan Daltroff<br /> Associate Director Isaure Goetz<br /> Account Manager Clémence Gateau<br /> Account Executive Agathe Coquillon<br /> Head of Strategic Planning Clément Scherrer<br /> Social Media Consultant Félix Brunot<br /> Social Media Consultant Juliette Batte<br /> Head of PR & Communication Amélie Juillet<br /> PR & Communication Manager Paul Renaudineau<br /> Rights Management Dee Perryman<br /> Head of TV Production Vanessa Barbel<br /> <br /> Production Diplomats<br /> Sound Production Schmooze<br /> Director Canada<br /> Post Production Mathematics<br /> Music Supervisor Too Young<br /> <br /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5984922964216081161'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5984922964216081161'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/02/ikea-as-youve-never-heard-before.html' title='IKEA as You've Never Heard Before'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLmVVKF4fqjrJkW2pTUjCE0csoGxImKLGaS1OqNuRQoHS27zCannXp_WnVKIHJWau8IHezegHZX1GQEKqpcs8uFBi3nAa-CZyUXukxBOok47tayLSusLnUX_8X7bpRRWEOexRe780GE1OL/s72-c/IKEA_SO+QUIET_VISUEL1.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5769876706885754245</id><published>2019-04-12T06:02:00.001-07:00</published><updated>2019-05-13T07:17:24.426-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ANOMALY"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>IKEA's Accidental Environmentalists by Anomaly</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqW8UsUg3YLajL-80B5rbnBzLU4kPC_d3xUuFn0Lq6Hy2FpHuhgHrwAgAjOgfR-PIIpjOzW5zECzYD0POk9WrjBM_d6KkhnkjzaKJlxqEYA3r0QKpcLiU28VQyzfBc21PGvz4pSGPV3mBg/s1600/accidental+environ+-+ikea.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqW8UsUg3YLajL-80B5rbnBzLU4kPC_d3xUuFn0Lq6Hy2FpHuhgHrwAgAjOgfR-PIIpjOzW5zECzYD0POk9WrjBM_d6KkhnkjzaKJlxqEYA3r0QKpcLiU28VQyzfBc21PGvz4pSGPV3mBg/s640/accidental+environ+-+ikea.jpg" width="640" height="360" data-original-width="1280" data-original-height="720" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/cWAuRdoQ5HQ" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br /> <a href="http://www.ikea.com">IKEA</a> is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. In an effort to help reach its goal, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020.<br /> <br /> Anomaly developed IKEA’s new global sustainability platform ‘A Better World Starts at Home’ launching with a suite of assets across TVC, social, events, in-store and internal communication. In every touchpoint, the campaign celebrates the small changes that can make a big difference to people’s homes and to the world.<br /> <br /> The campaign features everyday sustainability heroes - the “accidental environmentalists” - with light- hearted communications that inspire more people to make better choices at home. With water-saving taps, kitchens made from recycled materials and all cotton products sourced sustainably, millions of IKEA customers are already doing good without even realising it. And with this campaign, IKEA aims to inspire and enable people to make even more climate friendly choices that will improve their lives at home.<br /> <br /> Christiana Figueres, Former Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC) tweeted: “We have the solutions, let’s figure out how to apply & scale them to address some of the world’s biggest challenges. What IKEA does influence’s the way people think.”<br /> <br /> <br /> <b>CREDITS</b><br /> <br /> IKEA “Accidental Environmentalist” Campaign: A Better World Starts at Home<br /> <br /> Production Credits<br /> Agency: Anomaly<br /> Production Company: Newland<br /> Director: Casper Balslev<br /> Director of Photography: Sebastian Winterø<br /> Executive Producer: Thor Brammer JacobsenProducer: Sandra Heavey<br /> Editing House: Littlemachine (agent Artoffical Agency), Copenhagen<br /> Editor: Peter Brandt<br /> Colorist: Sofie Borup / Company 3, NY<br /> Audio Mix: Alex Nicholls-Lee at WAVE Studios Amsterdam<br /> <br /> <b>About Anomaly:</b><br /> Founded nearly 15 years ago, <a href="http://anomaly.com/">Anomaly</a> is a difficult to define, but exciting to work at 'new model' agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Clients include: WW (Weight Watchers) Huawei, Unilever, YouTube, Facebook, Coty, Hershey’s, Rimowa, T-Mobile, Anheuser-Busch InBev, Diageo, Google, Lego, MINI, SONOS, The Coca-Cola Company and IKEA.<br /> <br /> Anomaly has been recognised for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies -- among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for Dosist, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns.<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5769876706885754245'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5769876706885754245'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/04/ikeas-accidental-environmentalists-by.html' title='IKEA's Accidental Environmentalists by Anomaly'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqW8UsUg3YLajL-80B5rbnBzLU4kPC_d3xUuFn0Lq6Hy2FpHuhgHrwAgAjOgfR-PIIpjOzW5zECzYD0POk9WrjBM_d6KkhnkjzaKJlxqEYA3r0QKpcLiU28VQyzfBc21PGvz4pSGPV3mBg/s72-c/accidental+environ+-+ikea.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-462720920993145713</id><published>2017-11-22T07:18:00.000-08:00</published><updated>2017-11-22T07:22:18.523-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Blinkink"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="Jonny & Will"/><title type='text'>IKEA Australia ‘The Best Day Is The Everyday’ Campaign by Blinkink's Jonny & Will</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPU9849B0CU-ePjixbn8EKhzklcmHUDKzrhJ1TbmZgZmXtXAvcvKQScVe5qb56ZeT_1zTu8c14tYf0pKKjF1BQ6V2__oK4WaVjr9qsHT3LkjFUrB4r3GRLIUrx_OIuNjNnd3MgcJ2ARmKI/s1600/Summer_Insta1.gif" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPU9849B0CU-ePjixbn8EKhzklcmHUDKzrhJ1TbmZgZmXtXAvcvKQScVe5qb56ZeT_1zTu8c14tYf0pKKjF1BQ6V2__oK4WaVjr9qsHT3LkjFUrB4r3GRLIUrx_OIuNjNnd3MgcJ2ARmKI/s640/Summer_Insta1.gif" width="640" height="361" data-original-width="600" data-original-height="338" /></a><br /> Using clever and inventive puppetry, Jonny & Will breath new life into everyday objects, creating endearingly playful product heroes across four different spots. Most recently their Summer ad follows a gaggle of MAMMUT stools playing hide and seek at the grandparents, whilst Spring see’s helpful houseplants spruce the place up with some GURLI cushion covers, EKET cabinets and a VIMLE two seater sofa. GULDLOK aprons steel the show in the second and The LUDDE sheepskin rug family are the stars of the first spot.<br /> <br /> <iframe src="https://player.vimeo.com/video/242590211?title=0&byline=0&portrait=0" width="730" height="411" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe><br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> <br /> <b>Credits List</b><br /> <br /> Agency The Monkeys<br /> EXECUTIVE CREATIVE DIRECTOR Scott Nowell<br /> CREATIVE DIRECTOR Barb Humphries<br /> COPYWRITER Renee Bryant<br /> ART DIRECTOR Katyana O’Neill<br /> GROUP ACCOUNT DIRECTOR Humphrey Taylor<br /> SENIOR CONTENT DIRECTOR Rebecca Tearle<br /> SENIOR CONTENT MANAGER Lauren Shelley<br /> SENIOR AGENCY PRODUCER Penny Brown<br /> <br /> Production Companies Blink Ink & FINCH<br /> EXECUTIVE PRODUCER Bart Yates & Corey Esse<br /> DIRECTOR Jonny + Will<br /> PRODUCER Josh Smith & Claire Thompson<br /> <br /> Edit House The Editors<br /> Snr Producer Daniel Fry<br /> Editor Ryan Boucher<br /> <br /> Post Company FINCH Post<br /> Head of VFX Andy Timms<br /> Post Producer Hazel Gibson<br /> Colourist Trish Cahill<br /> VFX Artists Jonte Wendt & Baran Bayburt<br /> <br /> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/462720920993145713'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/462720920993145713'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/11/ikea-australia-best-day-is-everyday.html' title='IKEA Australia ‘The Best Day Is The Everyday’ Campaign by Blinkink's Jonny & Will'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPU9849B0CU-ePjixbn8EKhzklcmHUDKzrhJ1TbmZgZmXtXAvcvKQScVe5qb56ZeT_1zTu8c14tYf0pKKjF1BQ6V2__oK4WaVjr9qsHT3LkjFUrB4r3GRLIUrx_OIuNjNnd3MgcJ2ARmKI/s72-c/Summer_Insta1.gif" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5175301984481941620</id><published>2017-07-15T12:55:00.000-07:00</published><updated>2017-07-28T16:19:31.740-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="UK ADVERTS"/><title type='text'>Ikea: The Lion Man Advert</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT-4DrQI9-zQf_Mc_uQkCOuEFfTfSYL6CNH1BpZTf_ROOSAVlFbJywZnnX0ifnN3JSxnTEIcK8bmATTfZ51kTWC7uLNgbtLvGHkDALybZoEWb3SbHj-L3pGiVGoQE_Kp567i0PgkUFfa15/s1600/Ikea+Lion+Man+Advert+Adstasher.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="411" data-original-width="827" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT-4DrQI9-zQf_Mc_uQkCOuEFfTfSYL6CNH1BpZTf_ROOSAVlFbJywZnnX0ifnN3JSxnTEIcK8bmATTfZ51kTWC7uLNgbtLvGHkDALybZoEWb3SbHj-L3pGiVGoQE_Kp567i0PgkUFfa15/s640/Ikea+Lion+Man+Advert+Adstasher.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/mVUdbNjuNqw?rel=0" width="730"></iframe><br /> <br /> The living room is where we prepare for life. But sometimes the best preparation is to quite simply do nothing at all. Because in order to achieve great things, we need to fully recharge our minds and bodies. It’s then, and only then, that we’re ready spring to life. In this installment of the Wonderful Everyday campaign, we learn how to relax into greatness with a wild and wonderful creature who happens to spend most of its day at rest.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Mother London, United Kingdom<br /> <br /> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><br /> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5175301984481941620/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/07/ikea-lion-man-advert.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5175301984481941620'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5175301984481941620'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/07/ikea-lion-man-advert.html' title='Ikea: The Lion Man Advert'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT-4DrQI9-zQf_Mc_uQkCOuEFfTfSYL6CNH1BpZTf_ROOSAVlFbJywZnnX0ifnN3JSxnTEIcK8bmATTfZ51kTWC7uLNgbtLvGHkDALybZoEWb3SbHj-L3pGiVGoQE_Kp567i0PgkUFfa15/s72-c/Ikea+Lion+Man+Advert+Adstasher.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7198639729538103829</id><published>2017-06-04T05:28:00.001-07:00</published><updated>2017-07-29T07:08:40.518-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Consumer Products"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA: The Blue Bag Commercial, It Just Might Be The Hardest Working Bag In The World</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Zel6fPghtGVNwwwQgBZidCEulOKvpawm_WP-zpoC0oQTKHb4FGCGfBddG-wpWKcIASrXV5uYxl3uBBgeyBHT5vFXkqMVpYaZwOOtNLnZJ3m7r2z8gE4aenChXvqDfoZt3UvXEPIp_Z0z/s1600/IKEA+The+Blue+Bag.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="328" data-original-width="838" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Zel6fPghtGVNwwwQgBZidCEulOKvpawm_WP-zpoC0oQTKHb4FGCGfBddG-wpWKcIASrXV5uYxl3uBBgeyBHT5vFXkqMVpYaZwOOtNLnZJ3m7r2z8gE4aenChXvqDfoZt3UvXEPIp_Z0z/s640/IKEA+The+Blue+Bag.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/GITR6O59TIo?rel=0" width="730"></iframe><br /> <br /> This simple plastic bag summarises everything IKEA believes in: That design, function, and quality shouldn’t be just for a few.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Ad Agency: Acne<br /> <br /> <center><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-format="fluid" data-ad-layout="in-article" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7198639729538103829/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/06/ikea-blue-bag-commercial-it-just-might.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7198639729538103829'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7198639729538103829'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/06/ikea-blue-bag-commercial-it-just-might.html' title='IKEA: The Blue Bag Commercial, It Just Might Be The Hardest Working Bag In The World'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Zel6fPghtGVNwwwQgBZidCEulOKvpawm_WP-zpoC0oQTKHb4FGCGfBddG-wpWKcIASrXV5uYxl3uBBgeyBHT5vFXkqMVpYaZwOOtNLnZJ3m7r2z8gE4aenChXvqDfoZt3UvXEPIp_Z0z/s72-c/IKEA+The+Blue+Bag.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1448957977212997604</id><published>2017-01-15T07:07:00.000-08:00</published><updated>2017-01-15T07:07:06.069-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="UK ADVERTS"/><title type='text'>IKEA Win At Sleeping Advert</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP7M4-qNU2tkhYY4W_c6ezVwbfNLnOio5miHVmjZ3aFjNTezQrDDPRdJeTGFx8CiWZD_Na_cXjKnCths8KQ2jUOA64BATLkTW6b1TP4i_069q2QfcoUp6wrl6M6bzFABTIWFVDzvmkWpPC/s1600/Ikea+Win+At+Sleeping.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP7M4-qNU2tkhYY4W_c6ezVwbfNLnOio5miHVmjZ3aFjNTezQrDDPRdJeTGFx8CiWZD_Na_cXjKnCths8KQ2jUOA64BATLkTW6b1TP4i_069q2QfcoUp6wrl6M6bzFABTIWFVDzvmkWpPC/s640/Ikea+Win+At+Sleeping.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/7YwmESPTZFM?rel=0" width="730"></iframe><br /> <br /> It’s strange to think of sleeping as something you can get better at. But in the latest IKEA advert, and this instalment of the #WonderfulEveryday, they are rallying the nation to raise their game at bedtime so you can win at sleeping.<br /> <br /> Just like an athlete can beat their personal best, you can improve your sleeping performance. Not only will you feel healthier and happier but you’ll also be on the ball. All it takes is the right kit, the right bed (one that’s big enough to stretch out in but cosy enough to snuggle up tight) and a little preparation. <br /> <br /> <b>CREATIVE CREDITS:</b><br /> Agency: Mother, London<br /> <br /> <center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1448957977212997604/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/01/ikea-win-at-sleeping-advert.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1448957977212997604'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1448957977212997604'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/01/ikea-win-at-sleeping-advert.html' title='IKEA Win At Sleeping Advert'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP7M4-qNU2tkhYY4W_c6ezVwbfNLnOio5miHVmjZ3aFjNTezQrDDPRdJeTGFx8CiWZD_Na_cXjKnCths8KQ2jUOA64BATLkTW6b1TP4i_069q2QfcoUp6wrl6M6bzFABTIWFVDzvmkWpPC/s72-c/Ikea+Win+At+Sleeping.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-613634456067401295</id><published>2016-11-20T05:47:00.000-08:00</published><updated>2016-11-20T05:47:01.770-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA Presents Operation Treenapping</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxnZnuctu0T-X0xnZOsVzBoamg1whwJRMF9wKQ2t-BbMXp_oARad1sVPcKCMDF-GQ2VoCGGYkrWQcsmTLmnJrWtwly2UoxNtYQ18wyeOgbhRUJblUbhyphenhyphenXaA3lRPu2Cs5muosGtQ9CnA2ER/s1600/IKEA+Tree+Napping.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxnZnuctu0T-X0xnZOsVzBoamg1whwJRMF9wKQ2t-BbMXp_oARad1sVPcKCMDF-GQ2VoCGGYkrWQcsmTLmnJrWtwly2UoxNtYQ18wyeOgbhRUJblUbhyphenhyphenXaA3lRPu2Cs5muosGtQ9CnA2ER/s640/IKEA+Tree+Napping.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/HFJ2PSujAeA?rel=0" width="730"></iframe><br /> <br /> What are these kids up to the night before Christmas? Follow them as they go on a night time adventure.<br /> <br /> <b>CREATIVE CREDITS:</b><br /> Advertising Agency: DDB, Brussels, Belgium<br /> Creative Directors: Peter Ampe, Odin Saillé<br /> Creation: Ralf De Houwer, Jonas Caluwé<br /> Strategy: Dominique Poncin<br /> Account Team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal<br /> PR: Kenn Van Lijsebeth<br /> TV Producer: Brigitte Verduyckt<br /> Production Company TVC: Caviar<br /> Director: Bruce St. Clair<br /> Executive Producer : Ilse Joye<br /> Producer: Thomas Hofman<br /> Music: Raygun<br /> <br /> <center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/613634456067401295/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/11/ikea-presents-operation-treenapping.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/613634456067401295'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/613634456067401295'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/11/ikea-presents-operation-treenapping.html' title='IKEA Presents Operation Treenapping'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxnZnuctu0T-X0xnZOsVzBoamg1whwJRMF9wKQ2t-BbMXp_oARad1sVPcKCMDF-GQ2VoCGGYkrWQcsmTLmnJrWtwly2UoxNtYQ18wyeOgbhRUJblUbhyphenhyphenXaA3lRPu2Cs5muosGtQ9CnA2ER/s72-c/IKEA+Tree+Napping.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4385376200266362488</id><published>2016-10-26T08:17:00.000-07:00</published><updated>2016-10-26T08:17:25.051-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="UK ADVERTS"/><title type='text'>LIDA Handcrafts New Campaign for IKEA, with Cross-Stitched Mailers for it's Team Members</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcEJhs8NUlIVlF8XJynUDeSsHgBZTaemzVrypkhzVBd-M1_aNVZZXEHOTTavFi3vtbb8IxzNlKUB7Ngdz-07THtXfNBQ6BLEM7mNQDwF31qMPvOw9aZSf3dUP3U4yH_oLiYPHC4yYG9cbZ/s1600/image001+%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcEJhs8NUlIVlF8XJynUDeSsHgBZTaemzVrypkhzVBd-M1_aNVZZXEHOTTavFi3vtbb8IxzNlKUB7Ngdz-07THtXfNBQ6BLEM7mNQDwF31qMPvOw9aZSf3dUP3U4yH_oLiYPHC4yYG9cbZ/s640/image001+%25281%2529.png" width="640" /></a></div><br /> Award-winning digital and direct marketing agency, LIDA today announces IKEA Handcrafted, its latest Direct Mail campaign, for Swedish Furniture retailer IKEA.<br /> <br /> Tasked with helping IKEA build a stronger relationship with members of the IKEA FAMILY, the campaign, created by LIDA, sees a cross-stitched ‘email’ sent in the post to a targeted group of the member base. <br /> <br /> Through a continuous test and learn process, LIDA discovered that members are more valuable when opted in to both direct mail and email communications, but there was one customer group in particular that created an opportunity not to be missed. The highest value segment within IKEA FAMILY members were seen to be significantly more valuable when they received direct mail in combination with timely, relevant and inspirational emails on a regular basis.<br /> <br /> As IKEA FAMILY’s most valuable members, LIDA wanted to create something extra special for them in exchange for their email address. Something that would show they are valued and appreciated customers, but also act as a reminder that IKEA aren’t like other retailers – and neither are their communications. So LIDA had to think outside the box in order to get IKEA FAMILY emails to the inbox of these members and came up with the first cross stitched email.<br /> <br /> The tactile cross stitched DM is a unique and memorable way to communicate an opt-in message. It featured a unique URL prompting recipients to go online, update their details and receive a £5 coupon to use in-store. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJzTvKQ8qwas4eKivtnd7Z3NL2pfslBUfYGmbOR56UQQiwpAGn_pQrkzeEhqZJoYRQJIuHb0rt7P9-TJHeSyRKw6XGnO0YL7wQmxSMxht0vCzNgTsSbkZbii2ypCv5H3x2abQjMGafStPV/s1600/image001+%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJzTvKQ8qwas4eKivtnd7Z3NL2pfslBUfYGmbOR56UQQiwpAGn_pQrkzeEhqZJoYRQJIuHb0rt7P9-TJHeSyRKw6XGnO0YL7wQmxSMxht0vCzNgTsSbkZbii2ypCv5H3x2abQjMGafStPV/s640/image001+%25281%2529.png" width="640" /></a></div><br /> <b><u>CREDITS:</u></b><br /> Agency <a href="http://www.lida.com/" target="_blank">LIDA</a><br /> Agency contact Zoe Mitchell<br /> Copywriter Dan Wright<br /> Art director Andy Preston<br /> Creative Director Vaughan Townsend<br /> Executive Creative Director Nicky Bullard<br /> Planner/CSU Director Mily Williamson<br /> Designer Mirjami Qin, Dan French<br /> <br /> <center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4385376200266362488/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/10/lida-handcrafts-new-campaign-ikea-cross-stitched-mailers.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4385376200266362488'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4385376200266362488'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/10/lida-handcrafts-new-campaign-ikea-cross-stitched-mailers.html' title='LIDA Handcrafts New Campaign for IKEA, with Cross-Stitched Mailers for it's Team Members'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcEJhs8NUlIVlF8XJynUDeSsHgBZTaemzVrypkhzVBd-M1_aNVZZXEHOTTavFi3vtbb8IxzNlKUB7Ngdz-07THtXfNBQ6BLEM7mNQDwF31qMPvOw9aZSf3dUP3U4yH_oLiYPHC4yYG9cbZ/s72-c/image001+%25281%2529.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4528706346539853422</id><published>2016-10-12T03:31:00.000-07:00</published><updated>2016-10-12T03:31:17.081-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA Italia Celebrates The Quirkiness In All of Us with "My Way" Commercial</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipDVexEMDKhQOXsmUyVkPuLxAOhK3qn4j6fmF0j9ws297WhjOLikh_7M9nlprEmYV4BAJc4Eb-JMqWeyBCBi51-r9yWwgYW1gzN5oBgun4r9VPF1TWq_0fRHUotAj0AKHB9rC0G8akWQhZ/s1600/Ikea+Italia+My+Way.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipDVexEMDKhQOXsmUyVkPuLxAOhK3qn4j6fmF0j9ws297WhjOLikh_7M9nlprEmYV4BAJc4Eb-JMqWeyBCBi51-r9yWwgYW1gzN5oBgun4r9VPF1TWq_0fRHUotAj0AKHB9rC0G8akWQhZ/s640/Ikea+Italia+My+Way.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/Fy23d6u7si4?rel=0" width="730"></iframe><br /> <br /> What happens at home stays at home is the new tagline in this fun new ad for IKEA Italy, the "My Way" spot was done by the Italian creative shop Auge Headquarter in Milan. The song is "Gotta get the World off my Back" by Bill Martin and Phil Coulter.<br /> <br /> <blockquote class="tr_bq">Vivi a modo tuo. Sentiti libero di fare quello che più ti piace. A casa tua puoi essere come vuoi.<br /> IKEA. MY WAY.<br /> Surprise yourself everyday: this is the claim of the new IKEA Italia campaign.<br /> This film wants to be an invitation to express ourselves, because when we’re at home we can do whatever we want. Ikea won’t tell anybody.</blockquote><br /> <b><u>Creative Credits:</u></b><br /> Advertising Agency: AUGE HEADQUARTER, Milan Italy <br /> Executive Creative Director: Giorgio Natale, Federica Ariagno <br /> Creative Director: Williams Tattoli, Angelo Pannofino <br /> Art Director: Williams Tattoli <br /> Copywriter: Niccolò Bossi, Angelo Pannofino <br /> Agency producer: Cecilia del Favero <br /> Director: Chris Balmond<br /> Production Company: H Film <br /> <br /> <center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4528706346539853422/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/10/ikea-italia-celebrates-quirkiness-in-all-of-us-my-way-commercial.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4528706346539853422'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4528706346539853422'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/10/ikea-italia-celebrates-quirkiness-in-all-of-us-my-way-commercial.html' title='IKEA Italia Celebrates The Quirkiness In All of Us with "My Way" Commercial'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipDVexEMDKhQOXsmUyVkPuLxAOhK3qn4j6fmF0j9ws297WhjOLikh_7M9nlprEmYV4BAJc4Eb-JMqWeyBCBi51-r9yWwgYW1gzN5oBgun4r9VPF1TWq_0fRHUotAj0AKHB9rC0G8akWQhZ/s72-c/Ikea+Italia+My+Way.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6918601246272171708</id><published>2016-10-10T07:02:00.000-07:00</published><updated>2016-10-10T07:02:27.748-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="UK ADVERTS"/><title type='text'>Ikea Welcome Home "Lights" Advert Featuring The Song Lighthouse by Patrick Watson</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLY-CfL-OiHTMvpwKksOwBmfp3YOh95A-9Z8Oz1-QbFJH3NGj9G-loCGEqeKGFAZnhXIwzBqP22U_wFIxfkHXdkKO04BzKqI9okS8zC9pGJKo_eJTWHd3QMawKnzeyXoxEJp-2h8C_21uV/s1600/Ikea+Welcome+Home+Ad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLY-CfL-OiHTMvpwKksOwBmfp3YOh95A-9Z8Oz1-QbFJH3NGj9G-loCGEqeKGFAZnhXIwzBqP22U_wFIxfkHXdkKO04BzKqI9okS8zC9pGJKo_eJTWHd3QMawKnzeyXoxEJp-2h8C_21uV/s640/Ikea+Welcome+Home+Ad.jpg" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/S2L5IE3LniY?rel=0" width="730"></iframe><br /> <br /> The latest Ikea ad from the Mother, London created Wonderful Everyday campaign features a charming young boy who lights up his mother's path home from work every night with lights.<br /> <br /> It’s funny how little we think about lighting, when it actually makes so much of a difference. Lights can change our surroundings and improve our moods. They can comfort your little ones when they go to sleep, help you focus when it’s late, or create a more intimate atmosphere in any room. In the next instalment of the Wonderful Everyday campaign we see a young boy transform his mother’s journey home with lights, showing that life really is better at the flick of a switch.<br /> <br /> <b><u>CREATIVE CREDITS:</u></b><br /> Agency: Mother, London<br /> Production: Academy Films<br /> Country: United Kingdom<br /> Director: Frederic Planchon<br /> DoP: Justin Brown<br /> Line Producer: Medb Riordan<br /> Editing Company: Work <br /> Editing Company: Assembly Rooms<br /> Editor: Sam Rice-Edwards<br /> Post House: MPC<br /> Sound House: 750 MPH<br /> <br /> <center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6918601246272171708/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/10/ikea-welcome-home-lights-advert-song-lighthouse-by-patrick-watson.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6918601246272171708'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6918601246272171708'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/10/ikea-welcome-home-lights-advert-song-lighthouse-by-patrick-watson.html' title='Ikea Welcome Home "Lights" Advert Featuring The Song Lighthouse by Patrick Watson'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLY-CfL-OiHTMvpwKksOwBmfp3YOh95A-9Z8Oz1-QbFJH3NGj9G-loCGEqeKGFAZnhXIwzBqP22U_wFIxfkHXdkKO04BzKqI9okS8zC9pGJKo_eJTWHd3QMawKnzeyXoxEJp-2h8C_21uV/s72-c/Ikea+Welcome+Home+Ad.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3583096937836895487</id><published>2016-09-29T09:30:00.000-07:00</published><updated>2016-09-29T09:30:08.072-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA "Kitchen Confessions" </title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpU3ZoCWo4iZ3kIDxx5ue_YqzC7ffkGrY59VI5ThY8N8rM3rrkRYOcZOdtBmt8QNQ6CFeu0UadFxW4vrc8dIH_TGWC0lPa6Bes5bsCGg6tvfiqM_H6xhhN8X8cO053AYhhyW0mHO77r432/s1600/Ikea+Kitchen+Confessions.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpU3ZoCWo4iZ3kIDxx5ue_YqzC7ffkGrY59VI5ThY8N8rM3rrkRYOcZOdtBmt8QNQ6CFeu0UadFxW4vrc8dIH_TGWC0lPa6Bes5bsCGg6tvfiqM_H6xhhN8X8cO053AYhhyW0mHO77r432/s640/Ikea+Kitchen+Confessions.png" width="640" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/1En0ZjoDtIo?rel=0" width="730"></iframe><br /> <br /> People share real short-cuts, cheats and secrets they have in their lives in and around the kitchen because the kitchen should be an open place, where it’s ok to do things the way you like and feel comfortable.<br /> <br /> <ul><li>[message]</li> <ul><li><b>CREATIVE CREDITS:</b></li> <ul><li>Ad Agency: Acne, Stockholm, Sweden </li> </ul></ul></ul><br /> <center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center><center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3583096937836895487/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/ikea-kitchen-confessions-commercial-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3583096937836895487'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3583096937836895487'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/ikea-kitchen-confessions-commercial-ad.html' title='IKEA "Kitchen Confessions" '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpU3ZoCWo4iZ3kIDxx5ue_YqzC7ffkGrY59VI5ThY8N8rM3rrkRYOcZOdtBmt8QNQ6CFeu0UadFxW4vrc8dIH_TGWC0lPa6Bes5bsCGg6tvfiqM_H6xhhN8X8cO053AYhhyW0mHO77r432/s72-c/Ikea+Kitchen+Confessions.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5986711984553046285</id><published>2016-09-26T07:21:00.000-07:00</published><updated>2016-09-26T07:54:02.806-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>Ikea France "My Son" - Latest Ad From Buzzman Will Bring Tears To Any Parents Eyes</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcGiAk7XwmkT5FQ9K2oqeuoj1JPbb1dTk-wvn277keOcX2V05CGRopO2YogsoYlKw0mEZrP4g7mvGuPvaTvq5QciEfU4Sh4Tta28FHlhiu6V2huxutLapfqGBEEenP3cNFj_QitAS3vhfM/s1600/Ikea+France+My+Son.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcGiAk7XwmkT5FQ9K2oqeuoj1JPbb1dTk-wvn277keOcX2V05CGRopO2YogsoYlKw0mEZrP4g7mvGuPvaTvq5QciEfU4Sh4Tta28FHlhiu6V2huxutLapfqGBEEenP3cNFj_QitAS3vhfM/s640/Ikea+France+My+Son.png" width="100%" /></a></div><br /> <div class="video-container"><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/H9ZtFCMX15Y?rel=0" width="730"></iframe></div><br /> <center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center><center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><br /> <b><u>The Credits:</u></b><br /> Client: Ikea France<br /> Country Marketing Director : Stépanie Jourdan<br /> External Communication Manager : Carole Feleppa<br /> House-Design Consultant: Karin Aubertin<br /> Ad Agency: Buzzman<br /> President and Creative Director: Georges Mohammed-Cherif<br /> Vice-President : Thomas Granger<br /> Associate Director : Julien Levilain<br /> Artistic Director: Philippe Boucheron<br /> Copywriter : Patrice Lucet<br /> Account Managers : Liliane Richard, Émilie Pellicer<br /> Head of TV Production : Vanessa Barbel<br /> Strategic Planner : Clément Scherrer<br /> TV Production : Katya Violi<br /> Director : Didier Barcelo<br /> Production: Henry<br /> Sound Production : Schmooze<br /> Head of Communication and P.R.: Amélie Juillet<br /> Communication and P.R. Manager : Clara Bascoul-Gauthier</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5986711984553046285/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/ikea-france-my-son-latest-ad-buzzman.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5986711984553046285'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5986711984553046285'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/ikea-france-my-son-latest-ad-buzzman.html' title='Ikea France "My Son" - Latest Ad From Buzzman Will Bring Tears To Any Parents Eyes'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcGiAk7XwmkT5FQ9K2oqeuoj1JPbb1dTk-wvn277keOcX2V05CGRopO2YogsoYlKw0mEZrP4g7mvGuPvaTvq5QciEfU4Sh4Tta28FHlhiu6V2huxutLapfqGBEEenP3cNFj_QitAS3vhfM/s72-c/Ikea+France+My+Son.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2000358911126162795</id><published>2016-09-20T09:51:00.004-07:00</published><updated>2016-09-20T09:51:52.998-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Canada"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA Canada: "The Allen Key" via Leo Burnett Toronto, Love it or Hate it, it started a revolution</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUzPE8dxCmqP5KpiphhUxzbbT4F5hvKa32aT1lTN7h4Eh3DMlpQxOUQrFbqcqN_4uQ2JF61Fp7Id2Z_xNFGeTfzJtU9xU72KCIF1IVVTWs1gcU4zcT8CTVkSrYBUSX9WPdbC65VJPtqyJb/s1600/Ikea+The+Allen+Key.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUzPE8dxCmqP5KpiphhUxzbbT4F5hvKa32aT1lTN7h4Eh3DMlpQxOUQrFbqcqN_4uQ2JF61Fp7Id2Z_xNFGeTfzJtU9xU72KCIF1IVVTWs1gcU4zcT8CTVkSrYBUSX9WPdbC65VJPtqyJb/s640/Ikea+The+Allen+Key.jpg" width="100%" /></a></div><br /> The Allen key might not look like much, but it has changed the way we live at home. This one little key unlocked designs that are beautiful, durable, sustainable, and functional - and best of all, affordable for everyone. <br /> <br /> <div class="video-container"><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/XDQ4OG2r2C8?rel=0" width="730"></iframe></div><br /> IKEA Canada, marks its 40th anniversary with a new brand commercial that celebrates IKEA's vision to create a better everyday life for the many people and its democratic design philosophy. IKEA, wants to make all of the great solutions, the desirable designs and make them accessible to the many. This philosophy unlocks a way of doing things differently that creates smart solutions with the right combination of form, function, quality, sustainability, all at a low price.<br /> <br /> "We took a small but symbolic icon, the Allen key to celebrate the way in which IKEA has democratized design. It is fitting to highlight our democratic design philosophy to commemorate our 40 years in Canada. At IKEA we believe that beautiful, well-designed home furnishings solutions should not be for the few, but accessible for the many," said Lauren MacDonald, Country Marketing Manager, IKEA Canada.<br /> <br /> <b><u>Ad Credits:</u></b><br /> Creative Agency: Leo Burnett Toronto<br /> via: Ikea Canada Press<br /> <br /> <center><span style="color: #999999;">-<span style="font-size: x-small;">ADVERTISEMENT</span>-</span></center><center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2000358911126162795/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/ikea-canada-allen-key-via-leo-burnett.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2000358911126162795'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2000358911126162795'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/ikea-canada-allen-key-via-leo-burnett.html' title='IKEA Canada: "The Allen Key" via Leo Burnett Toronto, Love it or Hate it, it started a revolution'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUzPE8dxCmqP5KpiphhUxzbbT4F5hvKa32aT1lTN7h4Eh3DMlpQxOUQrFbqcqN_4uQ2JF61Fp7Id2Z_xNFGeTfzJtU9xU72KCIF1IVVTWs1gcU4zcT8CTVkSrYBUSX9WPdbC65VJPtqyJb/s72-c/Ikea+The+Allen+Key.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1045726406626892095</id><published>2016-09-13T12:23:00.002-07:00</published><updated>2016-09-13T12:23:46.731-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>Ikea's New "Every Other Week" Ad Will Bring Any Divorced Parent To Tears</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSvt2OtoSDgTlEdhWXxYyLph53Lzr9laBr3bhnz3fwFBnYBRF1K7Mrd4L47kjKHKqE-j6Nw_kG1Vgiw9nCCQJYNO319vptlcJFKJfUHw5LZu56hfSfAZ7YB-2DgeVUGpucDleCR3LsXzJV/s1600/IKEA+Every+Other+Weekend.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="436" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSvt2OtoSDgTlEdhWXxYyLph53Lzr9laBr3bhnz3fwFBnYBRF1K7Mrd4L47kjKHKqE-j6Nw_kG1Vgiw9nCCQJYNO319vptlcJFKJfUHw5LZu56hfSfAZ7YB-2DgeVUGpucDleCR3LsXzJV/s640/IKEA+Every+Other+Weekend.jpg" width="100%" /></a></div><br /> Ikea just launched this sweet ad entitled "Every Other Week," the first from it's "Where life happens" campaign created by Sweden's Åkestam Holst ad agency. As <a href="http://www.adweek.com/adfreak/sweet-ad-ikea-joins-small-group-brands-willing-talk-about-divorce-173471" target="_blank">Adweeks Tim Nudd</a> mentions <i>"very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's also, of course, relatable to so many millions of people worldwide."</i> <br /> <br /> As a divorced father of three myself, this spot really hits home for me. I can remember doing my best to replicate my now grown kids rooms just as this father does, yup this one brought a lump to my throat and tears to my eyes.<br /> <br /> "'Where life happens' dramatizes various aspects of Ikea's genuine presence in peoples' everyday life," the agency tells Adweek. "Through this constant interaction, Ikea continuously learns about how people live and what they need. Their lifestyle sparks the inspiration to develop products and solutions that fit with everyday life in an even better way."<br /> <br /> "right there where life happens, whatever happens—and is not afraid to show it like it is," the agency adds. "Living in two homes with divorced parents is a reality for many children in Sweden. Ikea can ease this situation and perhaps also ease some bad conscience among single parents and help acknowledge the children."<br /> <br /> <div class="video-container"><iframe allowfullscreen="" frameborder="0" height="411" mozallowfullscreen="" src="https://player.vimeo.com/video/182557020?byline=0&amp;portrait=0" webkitallowfullscreen="" width="730"></iframe></div><br /> <center><span style="color: #999999;">-<span style="font-size: x-small;">-ADVERTISEMENT-</span>-</span></center><center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Great-Ads Text Resp. --> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center><br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Agency: Åkestam Holst, Stockholm, Sweden<br /> Art Director: Jesper Holst/Michal Sitkiewicz<br /> Copywriter: Mark Ardelius/Rickard Beskow<br /> Creative Director: Magnus Jakobsson<br /> Graphic Design: Sara Bellafesta<br /> Account Director: Kjell Mansson<br /> Planner: Jerker Winther<br /> Agency Producer: Leila Widgren<br /> Account Manager: Agneta Oppenheim<br /> Production Company: Bacon<br /> Director: Martin Werner, Bacon<br /> Executive Producer: Ylva Axel, Bacon<br /> Producer: Joel Rostmark<br /> DOP: Mattias Rudh<br /> Set design: Catharina Nyqvist Ehrnroot<br /> Costume design: Johanna Borggren<br /> Post Production: BaconX</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1045726406626892095/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/09/ikeas-new-every-other-week-ad-will.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1045726406626892095'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1045726406626892095'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/09/ikeas-new-every-other-week-ad-will.html' title='Ikea's New "Every Other Week" Ad Will Bring Any Divorced Parent To Tears'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSvt2OtoSDgTlEdhWXxYyLph53Lzr9laBr3bhnz3fwFBnYBRF1K7Mrd4L47kjKHKqE-j6Nw_kG1Vgiw9nCCQJYNO319vptlcJFKJfUHw5LZu56hfSfAZ7YB-2DgeVUGpucDleCR3LsXzJV/s72-c/IKEA+Every+Other+Weekend.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-183603342115096653</id><published>2016-08-25T07:27:00.002-07:00</published><updated>2016-08-28T18:26:52.328-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>IKEA Belgium: Meet the stars of the new IKEA 2017 catalogue</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqWVu3mUbzzAlNzCS4eHiHd-FR8ZkEvfsdp1p-n_1XOn1kbDTLkqNqvCtK92RwVNNF3l1-FiqbXAzwD6bMdZkGmgzEeMbTOxgX49pDCTnqmIhA8Gb-1NR2DL4uKhAj7LO4Q04c-tJ4SQ6c/s1600/IKEA+Belgium+Meet+the+stars+of+the+new+IKEA+2017+catalogue.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqWVu3mUbzzAlNzCS4eHiHd-FR8ZkEvfsdp1p-n_1XOn1kbDTLkqNqvCtK92RwVNNF3l1-FiqbXAzwD6bMdZkGmgzEeMbTOxgX49pDCTnqmIhA8Gb-1NR2DL4uKhAj7LO4Q04c-tJ4SQ6c/s640/IKEA+Belgium+Meet+the+stars+of+the+new+IKEA+2017+catalogue.jpg" width="640" /></a></div><br /> <div class="video-container"> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/2sf6xdR8OtI?rel=0" width="730"></iframe> <br /> </div><center><hr /><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <!-- Great-Ads Text Resp. --><br /> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><hr /></center>With over 220 million copies distributed worldwide, the IKEA catalogue is an absolute life changer for everyone in it. Watch the revealing behind the scenes interviews featuring 4 IKEA catalogue models. Listen in as they share their dreams and aspirations. <br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Agency : DDB Brussels<br /> CD : Peter Ampe &amp; Odin Saillé<br /> Creation : Ralf De Houwer &amp; Jonas Caluwé<br /> FR subtitles : Jonathan d’Oultremont<br /> Strategy : Dominique Poncin<br /> Account team : Francis Lippens, Annelies Nyns &amp; Maria-Laura Laubenthal<br /> PR – Press Coordinator : Kenn Van Lijsebeth<br /> TV Producer : Brigitte Verduyckt<br /> Production company TVC : Caviar<br /> Director : Amir Farhang<br /> Executive Producer : Ilse Joye<br /> Producer : Geert De Wachter<br /> Media : TV, Cinema, Web</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/183603342115096653/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/08/ikea-belgium-meet-stars-of-new-ikea.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/183603342115096653'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/183603342115096653'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/08/ikea-belgium-meet-stars-of-new-ikea.html' title='IKEA Belgium: Meet the stars of the new IKEA 2017 catalogue'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqWVu3mUbzzAlNzCS4eHiHd-FR8ZkEvfsdp1p-n_1XOn1kbDTLkqNqvCtK92RwVNNF3l1-FiqbXAzwD6bMdZkGmgzEeMbTOxgX49pDCTnqmIhA8Gb-1NR2DL4uKhAj7LO4Q04c-tJ4SQ6c/s72-c/IKEA+Belgium+Meet+the+stars+of+the+new+IKEA+2017+catalogue.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2997934779901948975</id><published>2016-08-24T08:35:00.002-07:00</published><updated>2016-08-28T21:50:37.105-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>Ikea: TORBJÖRN, The man behind the IKEA catalogue</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdxtf9njdwRNRn8CJYQRe_eT06TMA-sjUWMrn1nrHoRa1pYkM2k9ZXpOkSre6RQvgHCLHXXvUKAuQq5qKuF02z2-dtS_S3zR4dyy0r7lsaKRc74wtt9mrXtuZpbrBwYt64auWUZ5Ph6D0_/s1600/TORBJ%25C3%2596RN+The+man+behind+the+IKEA+catalogue.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdxtf9njdwRNRn8CJYQRe_eT06TMA-sjUWMrn1nrHoRa1pYkM2k9ZXpOkSre6RQvgHCLHXXvUKAuQq5qKuF02z2-dtS_S3zR4dyy0r7lsaKRc74wtt9mrXtuZpbrBwYt64auWUZ5Ph6D0_/s640/TORBJ%25C3%2596RN+The+man+behind+the+IKEA+catalogue.jpg" width="100%" /></a></div><br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/Ze1c34fCpWw?rel=0" width="730"></iframe><br /> <center><hr /><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <!-- Great-Ads Text Resp. --><br /> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="7856197741" style="display: block;"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><hr /></center>Every year, an immense amount of people take part in creating the new IKEA catalogue, the book with the largest edition in the world. One of the most essential is furniture impersonator Torbjorn Lundberg.<br /> <br /> <span style="background-color: black;"><span style="color: white;">Creative Credits:</span></span><br /> Advertising Agency: Wirz Werbung AG<br /> Production Company: Bigfish Film Production<br /> <center><span style="color: #444444; font-size: x-small;">-Sponsored Video-</span></center><center><script type="text/javascript"> document.write('<scr'+'ipt type="text/javascript" src="'+document.location.protocol+'//video.unrulymedia.com/wildfire_4608529.js"></scr'+'ipt>'); </script></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2997934779901948975/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/08/ikea-torbjorn-man-behind-ikea-catalogue.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2997934779901948975'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2997934779901948975'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/08/ikea-torbjorn-man-behind-ikea-catalogue.html' title='Ikea: TORBJÖRN, The man behind the IKEA catalogue'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdxtf9njdwRNRn8CJYQRe_eT06TMA-sjUWMrn1nrHoRa1pYkM2k9ZXpOkSre6RQvgHCLHXXvUKAuQq5qKuF02z2-dtS_S3zR4dyy0r7lsaKRc74wtt9mrXtuZpbrBwYt64auWUZ5Ph6D0_/s72-c/TORBJ%25C3%2596RN+The+man+behind+the+IKEA+catalogue.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4962612991573180786</id><published>2016-08-15T17:35:00.002-07:00</published><updated>2016-08-15T17:35:39.463-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>SLADDA, or “How IKEA ended up making a bike”</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/KCSNL3DPqp4" width="730"></iframe><br /> <center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <!-- great-ads-bottom --><br /> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-format="auto" data-ad-slot="6132035345" style="display: block;"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center>SLADDA is Ikea's take on a bicycle adapted to how you like to ride, creating a better everyday on the move. <br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Ikea<br /> Designer: Oskar Juhlin<br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuM0Ss3likVrF2mXWSKUVndUVsBfacK0fO2-pP2CNHsUgzh4pyZ1nTfnjup_8aDQ1z0EcbIB_uEShtcJoQ4V3FJFB_6i63bFXPeRR9FuHbmwu7RhoWbrLVt-BsPDO9hhaXBH99sOF1SAi2/s1600/Ikea+Sladda+Oskar+Juhlin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuM0Ss3likVrF2mXWSKUVndUVsBfacK0fO2-pP2CNHsUgzh4pyZ1nTfnjup_8aDQ1z0EcbIB_uEShtcJoQ4V3FJFB_6i63bFXPeRR9FuHbmwu7RhoWbrLVt-BsPDO9hhaXBH99sOF1SAi2/s640/Ikea+Sladda+Oskar+Juhlin.jpg" width="640" /></a></div><hr /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4962612991573180786/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/08/sladda-or-how-ikea-ended-up-making-bike.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4962612991573180786'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4962612991573180786'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/08/sladda-or-how-ikea-ended-up-making-bike.html' title='SLADDA, or “How IKEA ended up making a bike”'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/KCSNL3DPqp4/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7921864206895709913</id><published>2016-07-17T19:28:00.000-07:00</published><updated>2016-07-17T19:28:48.581-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA + HAY - a teaser for the collaboration via Nikextension</title><content type='html'><iframe width="730" height="411" src="https://www.youtube.com/embed/4QY507PiEx8?rel=0" frameborder="0" allowfullscreen></iframe><br /> <br /> The first look into the collaboration "YPPERLIG" between IKEA and danish furniture design company HAY. The film abstractly shows the materials that eventually will go into the collection in 2017.<br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Client: IKEA<br /> Agency: Nikextension<br /> Creative Direction: Nikolaj Fremming<br /> Concept: Barkas, Morten Kühl Christensen &amp; Nikextension<br /> Art Directors: Morten Kühl Christensen &amp; Mike WIttrup<br /> Design &amp; Animation: Morten Kühl Christensen of Kuhl &amp; Solvstrom<br /> Sound Design: Kong Malthe &amp; Kasper Littauer<br /> <center><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br /> <!-- GreatAds Post 336 --><br /> <ins class="adsbygoogle" data-ad-client="ca-pub-3148242781005930" data-ad-slot="2878685341" style="display: inline-block; height: 280px; width: 336px;"></ins><br /> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></center></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7921864206895709913/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/07/ikea-hay-teaser-for-collaboration-via.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7921864206895709913'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7921864206895709913'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/07/ikea-hay-teaser-for-collaboration-via.html' title='IKEA + HAY - a teaser for the collaboration via Nikextension'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/4QY507PiEx8/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3777515893245853801</id><published>2016-05-31T10:52:00.002-07:00</published><updated>2016-05-31T10:52:55.154-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>New IKEA Italy Spot: Oggi è il giorno giusto per coltivare nuove idee</title><content type='html'><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/v1avp4_gh5E?rel=0" width="730"></iframe><br /> <br /> Latest work from Italian ad agency, Auge for Ikea Italia: Oggi è il giorno giusto per coltivare nuove idee which translates in English to "today is the day to cultivate new ideas." The ad features the song "Don't touch me tomato" by George Symonette.<br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Advertising Agency: Auge Headquarter, Milan, Italy<br /> Executive Creative Director: Federica Ariagno, Giorgio Natale<br /> Creative Director: Federica Ariagno, Williams Tattoli<br /> Copywriter: Niccolò Bossi<br /> Art Director: Veronica Ciceri<br /> Agency Senior Producer: Cecilia Del Favero<br /> Production Company: (H)Films<br /> Director: Pensacola<br /> Post Production: Edi</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3777515893245853801/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/05/new-ikea-italy-spot-oggi-e-il-giorno.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3777515893245853801'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3777515893245853801'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/05/new-ikea-italy-spot-oggi-e-il-giorno.html' title='New IKEA Italy Spot: Oggi è il giorno giusto per coltivare nuove idee'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/v1avp4_gh5E/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4264515055594662792</id><published>2016-04-24T05:14:00.000-07:00</published><updated>2016-04-24T05:14:01.898-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><category scheme="http://www.blogger.com/atom/ns#" term="UK ADVERTS"/><title type='text'>IKEA UK: "Wonderful Life" TV Advert </title><content type='html'><iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/1KwfxOfNJXY?rel=0" width="730"></iframe><br /> <br /> "It was our first opportunity to talk about what we mean by 'The Wonderful Everyday'—Ikea's philosophy," Mother creative director Tim McNaughton tells AdFreak. "As we explored different ideas to bring it to life, we came to feel that if you're asking someone to connect with this kind of life philosophy, you can't really do it in a glib or tricksy way. Visual metaphors felt a little hollow when we wanted people to genuinely reflect on their own lives, and speaking to their emotions felt like the only way we could really do that."<br /> <br /> <span style="background-color: black; color: white;">Creative Credits:</span><br /> Advertising Agency: Mother London<br /> <i><span style="color: #444444;">Discovered via: Adfreak</span></i><br /> <br /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4264515055594662792/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/04/ikea-uk-wonderful-life-tv-advert.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4264515055594662792'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4264515055594662792'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/04/ikea-uk-wonderful-life-tv-advert.html' title='IKEA UK: "Wonderful Life" TV Advert '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/1KwfxOfNJXY/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7893002622598911027</id><published>2015-11-06T16:16:00.001-08:00</published><updated>2015-11-06T16:16:42.316-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA Malaysia's Awesome Music Video "Get Cheras to IKEA Cheras" To Celebrate New Store Opening</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyd8TN-jDXCn5gUuRuD18_-drVLEVA62zp5U4d6n72Do75_KeN84zLFsAQ73HPI4tt1QEZqCnrUBgdAecHoXBsw9_n574UzJ-y55wS85-LBTT2nKX7Fok5THmH4mptYA7yHlfPrbdpRQXW/s1600/Get+Cheras+to+IKEA+Cheras.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyd8TN-jDXCn5gUuRuD18_-drVLEVA62zp5U4d6n72Do75_KeN84zLFsAQ73HPI4tt1QEZqCnrUBgdAecHoXBsw9_n574UzJ-y55wS85-LBTT2nKX7Fok5THmH4mptYA7yHlfPrbdpRQXW/s640/Get+Cheras+to+IKEA+Cheras.png" width="640" /></a></div> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/zrMrlb-zHWw?rel=0" width="730"></iframe><br /> <br /> Creative Credits:<br /> Ad Agency: BBH Asia Pacific<br /> Creative Directors: Tinus Strydom, and Maurice Wee<br /> Executive Creative Director: Scott Mcclelland<br /> Art Director: Marcus Yuen<br /> Copywriter: KC Hong, and Ross Fowler<br /> Business Director: Bibiana Lee<br /> Project Director: Lesley Chelvan<br /> Account Managers: Jade Cheng, and Cheryl Cheong<br /> Social Strategist: Josie Khng<br /> Producer: Wendi Chong<br /> Director: Nieto<br /> Production Company: Stink Shanghai<br /> Executive Producers: Desmond Loh and Louis Kwan<br /> Producer: Charles Renard<br /> Music: Fuse Adventures in Audio</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7893002622598911027/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/11/ikea-malaysias-awesome-music-video-get.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7893002622598911027'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7893002622598911027'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/11/ikea-malaysias-awesome-music-video-get.html' title='IKEA Malaysia's Awesome Music Video "Get Cheras to IKEA Cheras" To Celebrate New Store Opening'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyd8TN-jDXCn5gUuRuD18_-drVLEVA62zp5U4d6n72Do75_KeN84zLFsAQ73HPI4tt1QEZqCnrUBgdAecHoXBsw9_n574UzJ-y55wS85-LBTT2nKX7Fok5THmH4mptYA7yHlfPrbdpRQXW/s72-c/Get+Cheras+to+IKEA+Cheras.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7931089943173623837</id><published>2015-10-20T16:20:00.001-07:00</published><updated>2015-10-20T16:20:09.697-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="funny commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA's Newest Campaign is a Manifesto for Fun by Children</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUzb2Iten1wAgiJm4RozZ4VIBCMyQ_HiTTMUZkyJqo-Bj-sS5lG4IraesZMgp1ev36L7lVJH_O6Bi5bCLP5TFudb0ysphB0Vj8kqpClYM6deHNlLAjGUEaklVRo5ihcSTytq17FVjUyaq8/s1600/Ikea+five+rules.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUzb2Iten1wAgiJm4RozZ4VIBCMyQ_HiTTMUZkyJqo-Bj-sS5lG4IraesZMgp1ev36L7lVJH_O6Bi5bCLP5TFudb0ysphB0Vj8kqpClYM6deHNlLAjGUEaklVRo5ihcSTytq17FVjUyaq8/s640/Ikea+five+rules.png" width="640" /></a></div> <br /> IKEA presents "Cooking With Parents" - a manifesto from children to parents with a campaign video called "5 Rules". According to the IKEA's Life At Home Report, watching TV has become the most common family activity (82%), particularly in the UK (88%), the USA (88%), Spain (86%) and the Netherlands (86%). In an attempt to change this, IKEA has made it their aim to bring the kids back into the kitchen. <br /> <br /> It is all about making out the do's and don'ts, and instead focusing on five rules that will make cooking fun for kids, as well as manageable for the parents.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/4jg7OtBUcW4?rel=0" width="730"></iframe><br /> <br /> Sometimes it sucks to be a kid in the kitchen. Oftentimes kids are not even allowed to be part of the cooking, and when they are, it's all regulated and focused on dull tasks like washing lettuce or tidying up.<br /> <br /> “Cooking With Parents” is a manifesto from children to parents. It presents five rules that can bring fun back into cooking – but more importantly bring kids back into the kitchen.<br /> <br /> A room filled with dos and don'ts<br /> The five rules are simple but important. Comments like “Don't touch that, it's hot!” and “Follow the recipe!” is something most parents have heard themselves say at some point. But instead of being a place run by rules, the kitchen should be a place for coming together – without fear of mess and scolding.<br /> <br /> IKEA’s Life At Home Report finds that nearly half of all parents feel a lack of time to play with their children. Naturally, most feel guilty about this. Simultaneously, most children lack basic food knowledge and cooking skills, simply because parents fear the mess and stress that comes from letting them into the kitchen. <br /> <br /> · As many as two of three parents believe it is important to involve their children in the kitchen.<br /> · As many as nine in ten parents say they already involve their kids in the activities around food.<br /> · Kids are however mostly helping out with clearing plates and doing other things connected to cleaning. In other words, just the boring bits...<br /> <br /> With so much time spent cooking every day, why not use it for being together? Because if you think about it from a kid's perspective, the kitchen could actually be the funnest room of all.<br /> <br /> IKEA believes that children are the most important people in the world, and that there is a lot to learn by listening to them. So we think it's time to let kids into the kitchen. Letting them in for real. It's time for cooking with parents.<br /> <br /> Credits:<br /> Project: Cooking with Parents<br /> Client: IKEA<br /> Directors: Rene Villar-Rios, Daniel Skoglund<br /> Creative Agency: IKEA Creative Hub<br /> Creative Directors: Fredrik Edling, Fredrik Preisler<br /> Agency Contact: Mia Malmström<br /> Production Company: Acne, Redloop</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7931089943173623837/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/10/ikeas-newest-campaign-is-manifesto-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7931089943173623837'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7931089943173623837'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/10/ikeas-newest-campaign-is-manifesto-for.html' title='IKEA's Newest Campaign is a Manifesto for Fun by Children'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUzb2Iten1wAgiJm4RozZ4VIBCMyQ_HiTTMUZkyJqo-Bj-sS5lG4IraesZMgp1ev36L7lVJH_O6Bi5bCLP5TFudb0ysphB0Vj8kqpClYM6deHNlLAjGUEaklVRo5ihcSTytq17FVjUyaq8/s72-c/Ikea+five+rules.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4336853570527888140</id><published>2015-09-06T04:10:00.001-07:00</published><updated>2015-09-06T04:10:27.248-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>IKEA France Funny New Ad Campaign - Naturists, Summer Camp, Gunther</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghwGZG6U1F4i2BRMTIVipu1rzQqrqRiZqQv6gMiubHwmEbL-GXkn-P5K1f3-Isdv-8H_1XwaTVcHLD2WSxqs923mp88V9reu1SPP7H1w8r3pobE4PwL0pDonyYASErpm_AJNE7ZJclj_Nb/s1600/Ikea+France+Nude.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghwGZG6U1F4i2BRMTIVipu1rzQqrqRiZqQv6gMiubHwmEbL-GXkn-P5K1f3-Isdv-8H_1XwaTVcHLD2WSxqs923mp88V9reu1SPP7H1w8r3pobE4PwL0pDonyYASErpm_AJNE7ZJclj_Nb/s640/Ikea+France+Nude.png" width="640" /></a></div> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/073Stf68tSQ?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/zoPV_WnJ-Jc?rel=0" width="730"></iframe><br /> <br /> <iframe allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/ShLha2xc-hQ?rel=0" width="730"></iframe><br /> <br /> Credits:<br /> IKEA: Marketing director IKEA France : Stéphanie Jourdan<br /> External Communication Manager IKEA France : Carole Feleppa <br /> Consultant House-Design IKEA France : Karin Aubertin<br /> BUZZMAN: C.E.O &amp; Creative Director : Georges Mohammed-Chérif <br /> Vice-President : Thomas Granger<br /> Associate Director : Julien Levilain<br /> Art director : Stéphane Santana<br /> Copywriter : Benjamin Dessagne<br /> Account manager : Bénédicte Muller, Emilie Pellicer<br /> Planner : Clément Scherrer<br /> TV Production: Vanessa Barbel, Katya Violi<br /> P.R. : Clara Bascoul-Gauthier, Bastien Bonnet<br /> Production : Big Production<br /> Director : Martin Kalina<br /> Sound Production: Schmooze<br /> <br /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4336853570527888140/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/09/ikea-france-funny-new-ad-campaign.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4336853570527888140'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4336853570527888140'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/09/ikea-france-funny-new-ad-campaign.html' title='IKEA France Funny New Ad Campaign - Naturists, Summer Camp, Gunther'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghwGZG6U1F4i2BRMTIVipu1rzQqrqRiZqQv6gMiubHwmEbL-GXkn-P5K1f3-Isdv-8H_1XwaTVcHLD2WSxqs923mp88V9reu1SPP7H1w8r3pobE4PwL0pDonyYASErpm_AJNE7ZJclj_Nb/s72-c/Ikea+France+Nude.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9057474095670123416</id><published>2015-08-25T15:13:00.001-07:00</published><updated>2015-08-25T15:13:38.225-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="funny commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="ikea"/><title type='text'>Simon Gilmore And His Girlfriend Create A Brilliant Ad for IKEA Totally By Mistake</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg26yu_MTwDKOq0576ob3vyUqNPVa-rOsWDznum0hxUEdaBK5Y2nMbatESxdJPHaN3Bg0zu7_SSbXv9p9mIwzKQmvUVMeL9aRrfuaJMD5CVpZLq89IlGDN8ybS7jCi5LAZfM4z7G_cTLgu/s1600/ikea+puns.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg26yu_MTwDKOq0576ob3vyUqNPVa-rOsWDznum0hxUEdaBK5Y2nMbatESxdJPHaN3Bg0zu7_SSbXv9p9mIwzKQmvUVMeL9aRrfuaJMD5CVpZLq89IlGDN8ybS7jCi5LAZfM4z7G_cTLgu/s640/ikea+puns.png" width="640" /></a></div><br /> Simon Gilmore just figured out how to make every guys trip IKEA with his wife or girlfriend that much more enjoyable, what Simon didn't realize is that not only did he create a brilliantly entertaining video (that has already been viewed 3 million+ times) but it's pretty darn good ad by mistake.<br /> <br /> <blockquote class="tr_bq"><span style="font-size: large;">"</span>We moved in together recently so had to make the unavoidable trip to IKEA; I figured out how to get through there as quickly as possible.<br /> Yeah, yeah I know, vertical video and all that. I filmed it in Snapchat, you'll survive."<br /> - Simon Gilmore via <a href="https://www.youtube.com/user/simonstube" target="_blank">YouTube</a></blockquote><br /> <iframe allowfullscreen="" frameborder="0" height="548" src="https://www.youtube.com/embed/7T2oje4cYxw?rel=0" width="730"></iframe></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9057474095670123416/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/08/simon-gilmore-and-his-girlfriend-create.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9057474095670123416'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9057474095670123416'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/08/simon-gilmore-and-his-girlfriend-create.html' title='Simon Gilmore And His Girlfriend Create A Brilliant Ad for IKEA Totally By Mistake'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg26yu_MTwDKOq0576ob3vyUqNPVa-rOsWDznum0hxUEdaBK5Y2nMbatESxdJPHaN3Bg0zu7_SSbXv9p9mIwzKQmvUVMeL9aRrfuaJMD5CVpZLq89IlGDN8ybS7jCi5LAZfM4z7G_cTLgu/s72-c/ikea+puns.png" height="72" width="72"/><thr:total>0</thr:total></entry></feed>