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Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/sports+ads'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/sports%20ads'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/sports+ads/-/sports+ads?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>797</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7450510161489584898</id><published>2024-11-13T05:38:00.006-08:00</published><updated>2024-11-13T05:38:50.132-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="afterhrs."/><category scheme="http://www.blogger.com/atom/ns#" term="nike"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'> Another Slam Dunk for Nike & Wu-Tang Clan with an Assist from Ben Solomon & afterhrs.</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5poI5vEdBDOK5PdPPJpuGLDobZRnvy9Jo83HsVeEdLRSrzZD0020Znn622swWr7mtiO0p2XBgsgMkcOrjEB75p4nUQFxqChis2f9yyxo-Rib3IFQ8WpHT0GnAvp3ZqlLglQ5XHv_8BJyzovQOhJH_VxQq7e9-DZNXTXUCy7iBr27eco4yeUcwg28IS4Q/s1400/Afterhrs_Nike_Wu-TangClan_IceCream.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="1400" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5poI5vEdBDOK5PdPPJpuGLDobZRnvy9Jo83HsVeEdLRSrzZD0020Znn622swWr7mtiO0p2XBgsgMkcOrjEB75p4nUQFxqChis2f9yyxo-Rib3IFQ8WpHT0GnAvp3ZqlLglQ5XHv_8BJyzovQOhJH_VxQq7e9-DZNXTXUCy7iBr27eco4yeUcwg28IS4Q/w640-h360/Afterhrs_Nike_Wu-TangClan_IceCream.jpg" width="640" /></a></div><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Twenty-five years after its original, limited release, a sneaker unicorn is returning. Nike and the Wu-Tang Clan have teamed up to re-release one of the most treasured sneaker collaborations of all time: the Nike x Wu-Tang Clan Dunk. To commemorate it, a new campaign Directed and Creative Directed by&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://afterhrs.tv/artists/4&amp;source=gmail&amp;ust=1731558601244000&amp;usg=AOvVaw19lGbPQ1HbPCt0YkjV906F" href="https://afterhrs.tv/artists/4" style="color: #1155cc;" target="_blank">Ben Solomon</a>&nbsp;in collaboration with Sr. Global Creative Director Nike energy Kimou Meyer and produced by&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://afterhrs.tv/&amp;source=gmail&amp;ust=1731558601244000&amp;usg=AOvVaw3dhW8j6Uo3RPmiDDjAg9Xd" href="https://afterhrs.tv/" style="color: #1155cc;" target="_blank"><b>afterhrs.</b></a>, pays homage to the iconic and enduring cultural imprint of both Wu-Tang Clan and Nike and the unexpected reunion that has captured the imagination of fans worldwide.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeF0TkrnqAX7VWm2pZtfXFVkVYeN9yhraRJaK_x9QA_9Kq7TpzmcK-OLpZcpsPgUSyEa7Xsqa3oWJdeYl295LI-96HZ6qpDGDIZbjtCFx3MixJ6tqG1-_M7ubduzGYFhzbB_qyHvKAX0SWKMDYXh_gMWXEl-4O8duP40fxjTosNk_C1tbWIGhEe3oezh8/s1400/Afterhrs_Nike_Wu-TangClan_BTS_4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="1400" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeF0TkrnqAX7VWm2pZtfXFVkVYeN9yhraRJaK_x9QA_9Kq7TpzmcK-OLpZcpsPgUSyEa7Xsqa3oWJdeYl295LI-96HZ6qpDGDIZbjtCFx3MixJ6tqG1-_M7ubduzGYFhzbB_qyHvKAX0SWKMDYXh_gMWXEl-4O8duP40fxjTosNk_C1tbWIGhEe3oezh8/w640-h360/Afterhrs_Nike_Wu-TangClan_BTS_4.jpg" width="640" /></a></div><p></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Born from the streets of Staten Island and Brooklyn, New York, the Wu-Tang Clan emerged in the early 1990s not only as a hip-hop group but as a cultural phenomenon. Their unique blend of gritty lyricism, kung-fu references and innovative production created a powerful sonic tapestry that transcended the genre, reaching far beyond music to influence fashion, film and art. That influence resonates today, both in the hip-hop and basketball mecca of New York and in communities across the world that continue to draw inspiration from the Wu-Tang Clan and their collaborators.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">All of that comes into play with the layered and multi-pronged campaign for the Dunk High (featuring Killa Beez color blocking and the Wu-Tang logo), which was designed with pure delight and a bounty of easter eggs that reverberates to the buzz of hundreds of thousands of bees. Among the many curated and crafted elements: a faux movie release poster, an custom designed ice cream truck (that appears in the films and rolled up at Madison Square Garden to deliver soft serve and tee shirts, digital billboards at MSG, a custom Nike bee suit designed by Grimes’ editorial stylist, and two branded films, “<a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/1023280603&amp;source=gmail&amp;ust=1731558601244000&amp;usg=AOvVaw3xWW-SDKhh5Q5isv7r_2hC" href="https://vimeo.com/1023280603" style="color: #1155cc;" target="_blank">Ice C.R.E.A.M.</a>” and “<a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/video/1027470777&amp;source=gmail&amp;ust=1731558601244000&amp;usg=AOvVaw0Nx5IWV3fySuCIrvVCk5hr" href="https://vimeo.com/video/1027470777" style="color: #1155cc;" target="_blank">The Hive</a>,” featuring Jalen Brunson, Josh Hart, Mikal Bridges (AKA The Nova Knicks), narrated by Raekwon, and featuring Wu-Tang Clan founder The RZA.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQBSvBJVKHifQIk568BXxGHyZK0UqPOaPtSJzkse1QYfPI02NtJeXFy_A27ySQznSB4FgNIeuMxoKGCyTVtid_dYsaTAbT6S28IYP8FF_xHMqMk0xvrxMgUas2n0ljQyaTVcVgaYOq_dYKFJYmhPgWEPFpK1l_My0qhNpXJ5Nn-meCN3wQkrREUrNp_s/s1400/Afterhrs_Nike_Wu-TangClan_BTS_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="1400" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQBSvBJVKHifQIk568BXxGHyZK0UqPOaPtSJzkse1QYfPI02NtJeXFy_A27ySQznSB4FgNIeuMxoKGCyTVtid_dYsaTAbT6S28IYP8FF_xHMqMk0xvrxMgUas2n0ljQyaTVcVgaYOq_dYKFJYmhPgWEPFpK1l_My0qhNpXJ5Nn-meCN3wQkrREUrNp_s/w640-h360/Afterhrs_Nike_Wu-TangClan_BTS_3.jpg" width="640" /></a></div><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><br /></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">At the center of the campaign is the branded film “The Hive,” for which Solomon and&nbsp;<b>afterhrs.</b>&nbsp;enlisted not only the help of VFX Luminaries Carbon, but of New York City’s most Legendary Apiary Andrew Cote who, along with his team, brought in six beehives, constituting nearly a million live bees.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">For Creative Director/Director Solomon and&nbsp;<b>afterhrs.</b>&nbsp;EP Thelonious Brooks, the campaign is creative wildfire born out of growing up in New York when the vibrancy of the city was steeped in hip-hop, basketball, streetwear and graffiti. It where play and imagination, memory sense and current zeitgeist converge.&nbsp;</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“For me as an artist and for so many of my generation, especially as a child in the 90s in NY, there’s no brand as significant impactful as Nike and no musical group as significant as Wu-Tang,” shares Solomon. “To be able to bring my creative vision and twist to two entities that have inspired and define the look, sound, and feel of what I aspire to create was a dream opportunity. The goal was turning that golden era into the present day without being a throwback. Yes, there was a significant moment in which they took over but the reign has remained a permanent force. There was, and still is, artistry, originality, and cinema that are unprecedented – and the goal was to bring in some of these foundational details back into play with this collaboration. Having a Knicks team that the New Yorkers and the world also connects with the magic of then and relevance now. It’s a triptych brought into the full spectrum that is Nike: culture, sport, and – of course – the shoe itself. With the total support of and collaboration with the team at Nike we have made something really special.”</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2ZD_bvJkT6cmrZh3mnXkFcrla4YR_oduU9mvj9qydR7VXnzvaUEBZVVQ4jHQLskgZI06dx8wqYFeHlcJgXjN5rnIJxuBPnEp0cGNthjj7H5FvOTEdJvUKDSb9BAApovh301Ovd2g64R-Jhyphenhyphen13e6CAQkoWKhi-vgfBCifArsYV_mmHcg0ltEOHu3QeOQ/s1400/Afterhrs_Nike_Wu-TangClan_BTS_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="1400" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2ZD_bvJkT6cmrZh3mnXkFcrla4YR_oduU9mvj9qydR7VXnzvaUEBZVVQ4jHQLskgZI06dx8wqYFeHlcJgXjN5rnIJxuBPnEp0cGNthjj7H5FvOTEdJvUKDSb9BAApovh301Ovd2g64R-Jhyphenhyphen13e6CAQkoWKhi-vgfBCifArsYV_mmHcg0ltEOHu3QeOQ/w640-h360/Afterhrs_Nike_Wu-TangClan_BTS_1.jpg" width="640" /></a></div><p></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“Showing up for these brands and creating this campaign meant getting to interact with some of the most treasured lore from our creative upbringing, and was almost like getting to put a jenga brick on top of that foundation. So every little detail had to be credible, and have some kind of meaning. This isn't just the music or the history at the garden, but also 40 years of communiques from Nike which this fan base took to heart and hung on to and cataloged,” says Brooks.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“It’s hard to think of another director who would have been ready to reference every detail in these three universes as encyclopedically,” Brooks continues. “But instead of making this a serious thing, Ben did such a great job of keeping this fun, accessible and interesting, which is ultimately how it needs to feel for fans and sneakerheads. I couldn’t imagine a better outcome, and the reaction we’re seeing already is a credit to his and Kimou’s work. It’s so rare that you can really feel that everyone is actually pulling in the same direction. That is something that has to be traceable from the crewmembers adding texture to little details up to the CMO of Nike. We were completely supported in that way, for which we also have to look to John’s (Radaza, Nike Global Marketing Director) immense talent and ability to keep the whole circus in line.”</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">The final film “The Hive” launched on November 9th – the day the legendary shoe was made available to those who have dreamed of this moment.&nbsp;</span></p><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: medium;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: medium;">CREDITS</span></b></div><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><b>Brand: Nike</b><b></b></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Global Sr. Creative Director| Kimou Meyer</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Global Marketing Director / Executive Producer | John Radaza</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Global Entertainment | Dawn Baxter</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Global Producer | Nicholas N.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Copywriter | Rebecca Russell</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><b>Production Co: Afterhrs</b><b></b></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Director / Creative Director | Ben Solomon</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Executive Producer: Thelonious Brooks</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Cinematography: Jay Swuen</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Production Designer: Luke Carr</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Stylist: Christina Turner</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Producer: Brendan McHugh</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Beemaster: Andrew Cote</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Photography: Anthony Blasko, Alain Levitt</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">‘HR Hiver’ Hive object designed by Dump.llc</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Editor: Adam 'Zuk’ Zuckerman</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-weight: bold;"><span style="font-size: medium;">VFX &amp; Color: Carbon</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Carbon Executive Creative Director/VFX Supervisor: Liam Chapple</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Head of CG: Frank Grecco</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">CG FX Artist: Francois Duchesneau</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Compositors: Tommy Smith, Blake Druery</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Flame Lead: Heidi Anderson</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Colorist: Julien Biard</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Color Assist: Zoë Rain Lambert</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Digital Matte Paintings: Carlos Nieto</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Executive Producer: Matthew McManus</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Senior Producer: Susan Q. McNamara</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">Executive Producer, Color: Natalie Westerfield</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 14px;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;"><b>Sound Mix &amp; Original Composition: Gavin Little @ Echolab</b><b></b></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“Triumph” courtesy of Universal Records.&nbsp;</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-feature-settings: normal; font-kerning: auto; font-size-adjust: none; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-size: medium;">“The Hive” movie poster design Scott Tepper</span></p><div><br /></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7450510161489584898/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/11/another-slam-dunk-for-nike-wu-tang-clan.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7450510161489584898'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7450510161489584898'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/11/another-slam-dunk-for-nike-wu-tang-clan.html' title=' Another Slam Dunk for Nike & Wu-Tang Clan with an Assist from Ben Solomon & afterhrs.'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5poI5vEdBDOK5PdPPJpuGLDobZRnvy9Jo83HsVeEdLRSrzZD0020Znn622swWr7mtiO0p2XBgsgMkcOrjEB75p4nUQFxqChis2f9yyxo-Rib3IFQ8WpHT0GnAvp3ZqlLglQ5XHv_8BJyzovQOhJH_VxQq7e9-DZNXTXUCy7iBr27eco4yeUcwg28IS4Q/s72-w640-h360-c/Afterhrs_Nike_Wu-TangClan_IceCream.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2566824345654076039</id><published>2024-10-31T15:26:00.001-07:00</published><updated>2024-10-31T15:26:00.227-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Craft Sportswear"/><category scheme="http://www.blogger.com/atom/ns#" term="Forsman & Bodenfors"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>This Running Brand is Turning Annoying NYC Stoplights into Discount</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRV-glLOgCWmsY3auCEOpTAxWKONfeACVL4Qdinkxueg5y8lXrIaYxS6m48cPf_qZkdr_gWsnRD4DMPJEDvH970XK0oGSkfksIkRu0T4cbh5l5dKWSzwaID13u3fERR55wtU8u4l-AHWTACNpeom1yBTqcYD-qk5D1LA76ncIPKGfUERtOZiWhVM9wmEA/s1920/1000005834.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRV-glLOgCWmsY3auCEOpTAxWKONfeACVL4Qdinkxueg5y8lXrIaYxS6m48cPf_qZkdr_gWsnRD4DMPJEDvH970XK0oGSkfksIkRu0T4cbh5l5dKWSzwaID13u3fERR55wtU8u4l-AHWTACNpeom1yBTqcYD-qk5D1LA76ncIPKGfUERtOZiWhVM9wmEA/w640-h360/1000005834.jpg" width="640" /></a></div><p><strong style="font-family: arial, helvetica, sans-serif;"><span style="font-size: medium;">If you're a dedicated city runner, you've likely faced one of urban running’s biggest frustrations: the dreaded stoplight. Whether you’re doing an awkward jog on the spot, or waiting with your watch paused, every red light throws off your pace, your rhythm, and your precious running data.</span></strong></p><span style="font-family: arial, helvetica, sans-serif;"><span style="font-size: medium;"><a href="https://www.craftsportswear.com/global" target="_blank">Craft Sportswear</a>, the Swedish running brand, understands these challenges all too well. For NYC marathon week, Craft wanted to bring something tailor-made for the local running community, opening an exclusive pop-up store at 437 Broadway. Throughout marathon week, Craft will turn all the time you spend waiting at stoplights while running into great discounts at their pop-up store.</span></span><div><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGGH9XWhKewspbxIubZNZiQe3h3RyShcLkkWgyfDh1jx2csMuImeW8lK-zVlDfoRE19XGSeUsy0GGkZKXjDoe3-JOriPdR0dh7GaB8DZ9FoHHVaskACLoO-p3yGi1ZRaVeD4wd4pTGAiKYajqqz01d682rQvRP5WMCm7We7PithuqhOuaD-x2o-J3FziA/s1920/1000005831.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGGH9XWhKewspbxIubZNZiQe3h3RyShcLkkWgyfDh1jx2csMuImeW8lK-zVlDfoRE19XGSeUsy0GGkZKXjDoe3-JOriPdR0dh7GaB8DZ9FoHHVaskACLoO-p3yGi1ZRaVeD4wd4pTGAiKYajqqz01d682rQvRP5WMCm7We7PithuqhOuaD-x2o-J3FziA/w640-h360/1000005831.jpg" width="640" /></a></div><div><span style="font-family: arial, helvetica, sans-serif;"><span style="font-size: medium;"><br /></span></span></div><div><span style="font-family: arial, helvetica, sans-serif; font-size: large;">How it works? Craft’s custom STRAVA plugin uses data for every single stoplight on Manhattan, and together with your running data it can calculate just how much time you had to spend waiting at a red light. Once you’ve completed your run, the app generates a personalized discount code for you to use at Craft’s pop-up store. The more stop lights you encounter, the bigger your discount.</span><br style="font-family: sans-serif;" /><span style="font-family: arial, helvetica, sans-serif; font-size: large;">&nbsp;</span><br style="font-family: sans-serif;" /><span style="font-family: arial, helvetica, sans-serif; font-size: large;">”Everything we do is always based on established truths and insights from the running community. We are talking as runners to runners. Running in a city like NYC is incredible, but the constant stopping can get frustrating. This is our way of turning what might be the only downside of running in Manhattan into a perk,” said Niklas Moberg, Head of Brand, Craft Sportswear</span><br style="font-family: sans-serif;" /><span style="font-family: arial, helvetica, sans-serif; font-size: large;">&nbsp;&nbsp;</span><br style="font-family: sans-serif;" /><span style="font-family: arial, helvetica, sans-serif; font-size: large;">The campaign is made by creative agency Forsman &amp; Bodenfors and the plugin is available for anyone who runs in Manhattan from October 25 through November 3, and you can find it here:&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://link.mediaoutreach.meltwater.com/ls/click?upn%3Du001.xvfTnPRBDPfa5B43iDYi-2BlrvyWcbm7Ck1RWK5Fd9EOBtDVhJg2JxXxZBeckaA7qggoUhsncMZYV-2FGkCloQVSWQ-3D-3DHkl4_FcebLxWVuSw7F16VSKM4snAdwZqU8labemvMkweAg5C4v0-2BI8OK9DXLGuop3ziFnwSLaivMGWxzY1Kg5D1-2FI-2FoX5wD8CkwDPFesGl2kVlw8yFbtewjlqaIw0nDJpoKuMLid7Ee7LUAQ0RDtp4JcrKNRX1ojHGt5siZIzW7vzD9o9SDTd85swZv1pvvCOvIYXEordrWRocXFdvgMq86lFlVf5DqEVGY3V6TINm9GvdpXrMTLvtibDO8BLdVQnLtcwTw2nuFBT2u2JA87F1fXehZH9BzesHQU8eWb-2BgZ24RDU2zLDlGTtM6NtwLXOj8aN3ATVaqxMjBN0LjACv6hqgxsPJpN4bSMdo4vyfYMlJ8yDqdjNCO3HweQIpjPxQn-2FDKHjlGkzbDeHekbha5OtQq5A-3D-3D&amp;source=gmail&amp;ust=1730296876282000&amp;usg=AOvVaw2L5P-yiNhzdBLQUa-_-tD9" href="https://link.mediaoutreach.meltwater.com/ls/click?upn=u001.xvfTnPRBDPfa5B43iDYi-2BlrvyWcbm7Ck1RWK5Fd9EOBtDVhJg2JxXxZBeckaA7qggoUhsncMZYV-2FGkCloQVSWQ-3D-3DHkl4_FcebLxWVuSw7F16VSKM4snAdwZqU8labemvMkweAg5C4v0-2BI8OK9DXLGuop3ziFnwSLaivMGWxzY1Kg5D1-2FI-2FoX5wD8CkwDPFesGl2kVlw8yFbtewjlqaIw0nDJpoKuMLid7Ee7LUAQ0RDtp4JcrKNRX1ojHGt5siZIzW7vzD9o9SDTd85swZv1pvvCOvIYXEordrWRocXFdvgMq86lFlVf5DqEVGY3V6TINm9GvdpXrMTLvtibDO8BLdVQnLtcwTw2nuFBT2u2JA87F1fXehZH9BzesHQU8eWb-2BgZ24RDU2zLDlGTtM6NtwLXOj8aN3ATVaqxMjBN0LjACv6hqgxsPJpN4bSMdo4vyfYMlJ8yDqdjNCO3HweQIpjPxQn-2FDKHjlGkzbDeHekbha5OtQq5A-3D-3D" rel="noreferrer" style="font-family: arial, helvetica, sans-serif; font-size: large; text-decoration-line: none;" target="_blank">https://nycstoplight.<wbr></wbr>craftsportswear.com</a></div><div><span style="font-size: medium;"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></span></div><div><span style="font-family: arial, helvetica, sans-serif; font-size: 12.8px;"><br /></span></div></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2566824345654076039/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/this-running-brand-is-turning-annoying.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2566824345654076039'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2566824345654076039'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/this-running-brand-is-turning-annoying.html' title='This Running Brand is Turning Annoying NYC Stoplights into Discount'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRV-glLOgCWmsY3auCEOpTAxWKONfeACVL4Qdinkxueg5y8lXrIaYxS6m48cPf_qZkdr_gWsnRD4DMPJEDvH970XK0oGSkfksIkRu0T4cbh5l5dKWSzwaID13u3fERR55wtU8u4l-AHWTACNpeom1yBTqcYD-qk5D1LA76ncIPKGfUERtOZiWhVM9wmEA/s72-w640-h360-c/1000005834.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8322090430115200512</id><published>2024-09-29T07:34:00.004-07:00</published><updated>2024-09-29T07:34:44.769-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BMB"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="GB Snowsport"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>BMB Launches New Ad Campaign for GB Snowsport</title><content type='html'><p><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/s1550/GB%20World%20Cup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil_dRqrER_YIctbcxPPF53MdSXrYOwI5mTX0y9eg0-z9mSWm6ribj7vgDVQGAN6L532ro32IHNPcbZP8bCvLWZgfAEqtvzNv67ACJmFRHjiXlg9pu5JqIATBFikpKBCgSv5QGPNPOZWIuZboU2Q-AEjvZX-YsmePjQpZh4QM3KIx5RLxVCBeH5YYT1VqdI/w640-h360/GB%20World%20Cup.jpg" width="640" /></a></span></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://gbsnowsport.com/" target="_blank">GB Snowsport</a>, the organisation responsible for managing Britain’s Olympic and Paralympic ski and snowboard athletes,launches a new print and digital campaign which highlights Britain’s iconic snowsport achievements.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Designed in collaboration with creative agency, <a href="https://bmbagency.com/" target="_blank">BMB</a>, the ads feature iconic imagery from photographer, Sam Mellish, and coach, Jamie Matthews of athletes of British snowsport athletes including Freestyle Snowboard World Champion Mia Brookes, showcasing the remarkable successes, heritage, achievements and longstanding history that Britain has in international skiing and snowboarding.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">A series of four print ads will appear across the Financial Times between now and early December. All the ads show British Athletes in motion and include a call to action to partner with GB Snowsports in the run up to and over the 2026 winter Olympic and Paralympic Games.&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Ted Smith, Head of Design at BMB said: “The department really enjoyed working on this one. We wanted the typography and art direction to reflect the adrenaline and energy of winter sports to help celebrate the remarkable athletes representing the UK.”</span></span></p><span style="font-size: medium;"><span style="font-family: arial;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Chris Scott, Head of External Relations at GB Snowsport, said: “We’re absolutely delighted to have the opportunity to bring Britain’s excellence in international skiing and snowboarding to the attention of the country through this campaign. Through BMB’s input, we’ve managed to convey the drama and skill of some of our nation’s most incredible athletes, in a way that brings new life to some of our most exhilarating sports.”</span></span></p><span style="font-size: medium;"><span style="font-family: arial;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The GB Snowsport x Financial Times partnership will gain further exposure through the FT’s presence on GB Snowsport’s Alpine World Cup team’s 2024/25 race suit from the start of the Alpine World Cup season.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; 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UnhideWhenUsed="true" Name="List Continue 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Continue 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="List Continue 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Message Header"/> <w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Salutation"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Date"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text First Indent"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text First Indent 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Note Heading"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text Indent 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Body Text Indent 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Block Text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hyperlink"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="FollowedHyperlink"/> <w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Document Map"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Plain Text"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="E-mail Signature"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Top of Form"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Bottom of Form"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Normal (Web)"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Acronym"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Address"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Cite"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Code"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Definition"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Keyboard"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Preformatted"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Sample"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Typewriter"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="HTML Variable"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Normal Table"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="annotation subject"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="No List"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Outline List 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Outline List 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Outline List 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Simple 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Simple 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Simple 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Classic 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Colorful 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Colorful 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Colorful 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Columns 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 7"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Grid 8"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 4"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 5"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 7"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table List 8"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table 3D effects 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table 3D effects 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table 3D effects 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Contemporary"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Elegant"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Professional"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Subtle 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Subtle 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Web 1"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Web 2"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Web 3"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Balloon Text"/> <w:LsdException Locked="false" Priority="39" Name="Table Grid"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Table Theme"/> <w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" Name="Light List"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" SemiHidden="true" Name="Revision"/> <w:LsdException Locked="false" Priority="34" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" SemiHidden="true" UnhideWhenUsed="true" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" SemiHidden="true" UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/> <w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/> <w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/> <w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/> <w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/> <w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/> <w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 1"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/> <w:LsdException Locked="false" Priority="51" Name="Grid 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Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 4"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 5"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 6"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 6"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 6"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 1"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 1"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 1"/> 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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-ansi-language:EN;} </style> <![endif]--> </p><p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><b style="font-family: arial;"><span lang="EN" style="color: #222222; line-height: 115%;">CREATIVE CREDITS</span></b></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Creative Director: Dave Beattie </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Head of design: Ted Smith </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Designer: Sam Hamer </span></span></p> <p class="MsoNormal" style="background: white;"><span style="font-size: medium;"><span lang="EN" style="color: #222222; font-family: arial; line-height: 115%;">Business Lead: Matthew Bonny</span></span></p> <p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; 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width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8653810384785736971</id><published>2024-08-09T06:01:00.001-07:00</published><updated>2024-09-12T05:53:55.114-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="On"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Refugee Runner Dominic Lobalu Chases his Olympic dream in On’s New Short Film</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSNoOvnhvvbgPMTtNmzEWisUyZK7OmjUylNr4BJGgNv1dcig2xClfsqKk_xHWE7k6_njb1vz8mlE_SvP0hxw0fqLDzfWvauohNSS-FVUhOashvB6SeC05dpx2KNJnOWJw4aucOC-VEBSxfIw5vA9rL46Iq0WtzEK8D4OmbhRIrjrsVELo5iRxYOPPgNWpb/s1024/Small%20JPEG-short_films-to_chase_a_dream-poster-july-2024-3-jpg.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="576" data-original-width="1024" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSNoOvnhvvbgPMTtNmzEWisUyZK7OmjUylNr4BJGgNv1dcig2xClfsqKk_xHWE7k6_njb1vz8mlE_SvP0hxw0fqLDzfWvauohNSS-FVUhOashvB6SeC05dpx2KNJnOWJw4aucOC-VEBSxfIw5vA9rL46Iq0WtzEK8D4OmbhRIrjrsVELo5iRxYOPPgNWpb/w640-h360/Small%20JPEG-short_films-to_chase_a_dream-poster-july-2024-3-jpg.jpg" width="640" /></a></div><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Ny_dsYaTruk" width="730" youtube-src-id="Ny_dsYaTruk"></iframe><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">As the world anticipates the legendary men’s 5,000m race at the<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Olympic Games in Paris on 10 August, <a href="https://www.on.com/" target="_blank">Swiss sportswear brand On</a> is launching<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">To Chase a Dream -<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">t</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">he final episode of On’s Olympic short film trilogy<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Dream Together.</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp; The 9-minute film<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">follows Dominic Lobalu’s inspiring and emotional journey as an orphaned refugee escaping the war-torn region of South Sudan, to a Gold medal at the European Championships in Rome. </span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 15pt; margin-top: 15pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">To Chase a Dream</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>p</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">icks up the action from<span>&nbsp;</span></span><span style="font-size: medium;"><a data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/watch?v%3D6fOmoaP_wEs&amp;source=gmail&amp;ust=1723294311341000&amp;usg=AOvVaw1M-4BkTIbB0HQ_RUjGwfdA" href="https://www.adstasher.com/2023/06/sportswear-brand-on-premieres-powerful.html" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span face="Arial, sans-serif" style="background-color: transparent; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">The</span><span face="Arial, sans-serif" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">Right to Race</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>- On’s critically-acclaimed 2023 documentary which premiered at Cannes Lions International Festival of Creativity in 2023.<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The new film</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>captures Lobalu’s perseverance and resilience through a fresh lens and a different perspective. Under the<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">sensitive direction of J.M. Harper and Hector Aponysus, the narrative</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>showcases the world-class runner’s relentless pursuit of his dream, as well as the depth of support he has found with his team and the people in Switzerland.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">After competing as an athlete with the Olympic Refugee team, Lobalu sought asylum in Switzerland, which ironically made him a ‘stateless athlete’ and prevented him from competing with either the Refugee team or the Swiss team. Lobalu’s running career had reached an impasse.<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #1d1c1d; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">To Chase a Dream</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>charts an exciting development that ultimately led to him racing for his adopted nation at the European Athletics Championships in Rome. Lobalu did his adopted country and the sports community proud by claiming the title of 10,000m European Champion on his very first attempt.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Dominic Lobalu states,<span> </span></span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">“</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The people here (in Switzerland) have so much love for me, even though what I am doing is too little to deserve their love for a stranger like me. When I am here, I feel like I am in my homeland and it’s a place I call home. Now, I feel like I want to do more and more and more. I want to go for the big medals.”</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Shot on location in Lobalu’s hometown of St. Gallen, Switzerland, and in Rome, the film chronicles the developments, setbacks, and ultimate climax of his story through a mix of<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">personal and professional moments. The directors mix archive and live competition footage with intimate interviews to capture Lobalu’s ambition, drive, charm</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">,</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>and humility as he</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>approaches the pinnacle of his sporting dreams - competing at the 2024 Olympic Games in Paris. </span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 15pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">J.M. Harper, director, says</span><span style="color: black;">,</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span> </span></span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">“It’s no secret that Dominic’s backstory has been covered in the previous 30-minute documentary ‘The Right to Race’. Profiling the same character again required that we approach with a fresh context, visual approach and thematic takeaway. The story vividly illustrates how being a top runner represents not just a competitive achievement, but also a deeply personal story of resilience and the support of many. We were aiming to reveal the layers of Dominic and his team’s collective dream as his story continues to evolve and his dreams come within reach.”</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">As the concluding episode in On’s<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Dream Together</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>series - which champions the power of collective dreams in the sports arena<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">-<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">To Chase a Dream</span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">follows two previous films, also directed by Harper:</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Beyond Number One,<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">in which viewers are invited into the world of 22-year-old Polish tennis sensation and World No.1 Iga Swiatek, and<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">The Heart to Race</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">, which explores the bond between OAC teammates, Kenyan runner Hellen Obiri and Italian Sinta Vissa.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><b>CREDITS</b></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Directors</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">J.M. HARPER&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">HECTOR APONYSUS</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Editors</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">BYRON LEON</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">GABRIELA TESSITORE</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Director of Photography</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">JAN METTLER</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Composer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">WILLIAM RYAN FRITCH</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Sound Designer/Mixer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">RAPHAËL AJUELOS</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Colorist</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">AYUMI ASHLEY</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Production</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">PARK PICTURES LONDON</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: black; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; 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text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/s1550/Spec%20Olympics.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/w640-h360/Spec%20Olympics.jpg" width="640" /></a></div> <p class="MsoNormal" style="line-height: 115%;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/7si2dLx1eRg" width="730" youtube-src-id="7si2dLx1eRg"></iframe></div><p></p><p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="Arial, sans-serif" style="font-family: helvetica; font-size: medium;"><a href="https://cargocollective.com/joeberkeleycreative" target="_blank">Joe Berkeley LLC</a> is pleased to announce four new commercials for <a href="https://www.arbella.com/" target="_blank">Arbella Insurance</a> and their partner <a href="https://www.specialolympicsma.org/" target="_blank">Special Olympics Massachusetts</a>. The commercials feature Lumene “Lightning” Montissol and other Special Olympians.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">Shot on location at Milton Academy’s track, in Milton, Massachusetts, the production consisted of three scout days at Special Olympics practice, one crew day at Special Olympics practice, and one crew day during a Special Olympics Qualifier competition.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">The voice of the campaign and the featured athlete is Lumene “Lighting” Montissol. A coach gave her the nickname “Lightning” when she was 14 years old because she was “wicked fast on the track.” Previously Lightning has won more than a dozen medals and appeared on camera on <i style="mso-bidi-font-style: normal;">GOOD MORNING AMERICA</i>.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">The Special Olympics athlete oath states, “Let me win. But if I cannot win let me be brave in the attempt.” The goal of the film crew was to document that gritty spirit.</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">The commercials which are airing during the Olympic trials and the Olympic Games conclude with the message, “Donate at specialolympicsma.org”</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">Writer/Director Joe Berkeley teamed up with Art Director/Creative Director Tim Foley on the assignment.<span style="mso-spacerun: yes;">&nbsp; </span>Berkeley said, “Everyone on the crew realized this assignment was a privilege and an honor. Our goal was to get the details right and show these athletes in the best possible light. The soft rain was a gift and we didn’t waste a drop.”</span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="font-family: helvetica; font-size: medium;">See more of the campaign videos here:&nbsp;</span></p> <p class="MsoNormal" style="text-align: left; vertical-align: baseline;"></p><p style="text-align: left;"></p><ul style="text-align: left;"><li><a href="https://www.youtube.com/watch?v=j_-Luo-_EYE" target="_blank"><span style="font-family: helvetica; font-size: medium;">Arbella "Alone"</span></a></li><li><a href="https://www.youtube.com/watch?v=6eHIUDmIYnQ" target="_blank"><span style="font-family: helvetica; font-size: medium;">Arbella "Oath"</span></a></li></ul><p></p><p style="text-align: left;"></p><p class="MsoNormal" style="text-align: left; vertical-align: baseline;"><br /></p> <p class="MsoNormal" style="text-align: left;"><span face="Arial, sans-serif" lang="EN-US" style="background: white; color: black; font-family: helvetica; font-size: medium;"><b>CREDITS:</b></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Arbella: Gayle O’Connell, Megan Glynn, and Kimberleigh Doherty</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Special Olympics Massachusetts: Lightning and friends, Mary Beth McMahon, Charles Hirsch, Emily Fitzgerald</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Art Director/Creative Director: Tim Foley</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Producer: Maria Sheehan </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Production Manager: Catharine Uyenoyama </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Director of Photography: Aaron Frutman </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">MOVI: Alex Lopez/Will McAulkiffe </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">AC: Kellan Ryan </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Gaffer: Danny White </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Grip: Ryan O'Donnell </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Swing: Mitch Severt </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Audio Tech: Nathan Bice </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Siobhan Burke </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Grayson Owens </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Brendan Hines </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">PA: Morgan Quigley </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Intern: Zoe Lydon </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Editor: Shondra Burke </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Color: Rob Bessette </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">VFX: Zero </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Conform: Shannon Carpino </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Audio: Tom Love </span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Writer/Director/EP/Stills: Joe Berkeley</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">Media: Jessica Carmona</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><b style="mso-bidi-font-weight: normal;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; color: black; mso-color-alt: windowtext; mso-fareast-font-family: &quot;Times New Roman&quot;;">ABOUT SPECIAL OLYMPICS</span></b><b style="mso-bidi-font-weight: normal;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></b></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #2a2a2a; mso-fareast-font-family: &quot;Times New Roman&quot;;">The mission of <a href="https://www.specialolympics.org/" target="_blank">Special Olympics</a> is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 115%; text-align: left;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="background: white; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 13.8pt; text-align: left;"><span style="font-family: helvetica; font-size: medium;"><b><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;">ABOUT BERKELEY</span></b><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height: 13.8pt; text-align: justify;"><span style="font-family: helvetica; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;">Founded in 2013, BERKELEY creates provocative content for clients who believe that creativity can make all the difference in the world. The firm wrote the “Roger That!” Super Bowl spot starring Tom Brady for Shields MRI and was proud to put just as much care and energy into an Arbella commercial featuring Captain Chad and his son James aboard the Fishing Vessel First Light who rescue a Golden Retriever in distress. BERKELEY has collaborated with President Clinton, President Bush, and President Obama on a commercial for The National Medal of Honor Museum. The three former Presidents changed one word of copy. The campaign created more than 124 million impressions.&nbsp;&nbsp;More information is at:&nbsp;</span><span lang="EN-US" style="mso-font-kerning: 1.0pt;"><a href="https://cargocollective.com/joeberkeleycreative"><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-bidi-font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-font-kerning: 0pt;">www.joeberkeley.com</span></a></span></span></p><p class="MsoNormal" style="line-height: 13.8pt; text-align: justify;"><br /></p> <p class="MsoNormal" style="line-height: 115%;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" style="line-height: 115%;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US"><o:p>&nbsp;</o:p></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3936951471062204710/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/07/joe-berkeley-and-arbella-team-up-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3936951471062204710'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3936951471062204710'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/07/joe-berkeley-and-arbella-team-up-for.html' title='Joe Berkeley and Arbella Team Up for Special Olympics Massachusetts and to Air New Commercials During Olympic Games'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS9w38Rphl3Y7WDF0hAWN8fcBDxkr1hMoXzrLZUGYWYx1yiN2F3S470tJ1ezXBdqJpi8vBkZnH-NSFlfp61Myx1LDqPzoP4Y1ToEtNhkEpcrRihjOgIyNQWLX7V-fyZqlPiFxHoi-ba8VYJvNGluPMGyjzwIuVWHNuAqKJhWtX9S-Lky1CanAjFypbte4/s72-w640-h360-c/Spec%20Olympics.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6765119938547760331</id><published>2024-06-20T05:44:00.010-07:00</published><updated>2024-06-20T05:44:00.225-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Decathlon"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Decathlon Unveils World's First Wetsuit Made from 100% Certified Natural Rubber</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdFPiLSbohxMIO6pLkBCB_dJfrKV9F5UxgUzK8yuD4fBfKchBwgBZV4FY14u3m7QC4Vvcfgishc45cdBrmVWUfzqhVyJ-BQt0SeWbuEJymviIgzlczfJUpJCNUdUsth3CN9-GRm6pKjxrBJAjBCY1-mevQrHgvqfSbinuXkDHSUtC8r4kbAMhCb5X7Yk6l/s1920/Decathlon_YULEX100_Still%203.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="1080" data-original-width="1920" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdFPiLSbohxMIO6pLkBCB_dJfrKV9F5UxgUzK8yuD4fBfKchBwgBZV4FY14u3m7QC4Vvcfgishc45cdBrmVWUfzqhVyJ-BQt0SeWbuEJymviIgzlczfJUpJCNUdUsth3CN9-GRm6pKjxrBJAjBCY1-mevQrHgvqfSbinuXkDHSUtC8r4kbAMhCb5X7Yk6l/w640-h361/Decathlon_YULEX100_Still%203.jpg" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/aL2eepiXNY8" width="730" youtube-src-id="aL2eepiXNY8"></iframe></span></div><p></p><p></p><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #222222; font-family: helvetica;"><a href="https://www.decathlon.com/" target="_blank">DECATHLON</a> has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the campaign “hacked surf cams” worldwide t</span><span style="color: #0e101a; font-family: helvetica;">o speak directly to the water sports community.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">The creative agency shot the majority of the campaign on existing cameras located at key surf spots across the world providing essential live information on tides and conditions to water sports enthusiasts. The 60’’ film opens with a series of live feeds from surf cams. Suddenly, people appear in the frames holding up signs to the cameras. Each sign was created from objects found on or associated with the beach, such as paddles, surfboards, driftwood, parasols, and big letters written in the sand. When stitched together, the signs announce the launch of the new Yulex100 wetsuit.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">For decades, watersports lovers had no alternative but to use neoprene wetsuits, despite their environmental impact. Alternatives to neoprene do exist on the market, such as wetsuits made from 85% natural rubber and 15% synthetic rubber, however DECATHLON partnered with American-based company, Yulex, to push those boundaries further.</span><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;<br /></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">After two years of rigorous research, including over 50 lab tests and 50 different formulas, the company has succeeded in producing the first neoprene alternative that is entirely free of synthetic rubber, sourced exclusively from PEFC® or FSC® certified forests.</span><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;<br /></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">The first and only alternative to neoprene made from 100% certified natural rubber, Yulex100 will be initially introduced in DECATHLON’s beginner junior shorty range, which accounted for 34% of the surf wetsuits sales in 2023, and in the snorkelling tops, representing 27% of the diving and snorkelling sales for the company.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;"><span style="color: black;">Anna Turrell, Chief Sustainability Officer at DECATHLON</span><b><span style="color: black;"><span> </span></span></b><span style="color: black;">states, “As the world's largest sporting goods brand and retailer, we believe in reshaping the way we do business to reduce the impact we have on the planet. To do this requires a rewiring of the way we think and act as a business. Today, we’re proud to launch Yulex100 which represents an industrial revolution in watersports equipment, demonstrating our unwavering commitment to environmental stewardship and innovation”.</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">This significant shift marks the beginning of a journey to eliminate neoprene from DECATHLON‘s entire wetsuit range. Future expansions are planned for adult ranges and technical solutions are actively being explored by our teams for other watersports like diving and open-water swimming that require specific technical solutions.</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Most of the production was carried out remotely with LA-based filmmaker Bob Partington, through OB42, directing the shoot via live surf cams liaising directly with teams in Portugal and France. The biggest challenge of shooting this way was getting close enough to the cameras to make the signs legible, which led to some creative moments with ladders, poles and people climbing on each other's shoulders.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;"><span style="color: #0e101a;">Jack Smedley and George Hackforth Jones, Creative Directors at AMV BBDO</span><span style="color: #0e101a;">, adds,<span>&nbsp;</span>“The surfing community is like no other. They have unique habits and customs, so we needed to speak to them in a way that felt authentic. ‘Hacking’ the surf cams they use every day allows us to speak to them in their own language”.</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">The creative will run in 17 markets, including the UK, Brazil, Malaysia and South Africa. The 360 campaign also includes 20” and 15” films, which will run online with supporting in-store, experiential, press and OOH work.</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;"><b><u>CREDITS</u></b></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Client: Decathlon</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Brand: Decathlon - Yulex100</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Campaign title: From tree to sea</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Client name: Raphael Goumain, Caroline Marien, Damien De Blignieres and Jean Chevalier</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Creative Agency: AMV BBDO</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">CCO: Nicholas Hulley and Nadja Lossgott</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Executive Creative Director:Laura Rogers</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Creative Directors: Jack Smedley and George Hackforth-Jones</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Creative Team: David Westland and Jeremy Tribe</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Planning Team: Alice Aldridge and Rebecca Brett</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Account Team: Bruna Bechelli, Pink Kitsawat and David Stokes</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Producer: Rhiannon Nicol (Photography) and Alex Warren (Film)</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Designer: Simon Dilks</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Production Company: OB42</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Director: Bob Partington</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Film Prod Co. Producer (Film): Julia Frost</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Post-production Company: Red Studios</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Sound studio: Creative Outpost</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Audio Post-production: Creative Outpost</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Photographer: Simon Winnall</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Photography Prod Co: Picture Club</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Retouching: Massive Face</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6765119938547760331/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/06/decathlon-unveils-worlds-first-wetsuit.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6765119938547760331'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6765119938547760331'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/06/decathlon-unveils-worlds-first-wetsuit.html' title='Decathlon Unveils World's First Wetsuit Made from 100% Certified Natural Rubber'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdFPiLSbohxMIO6pLkBCB_dJfrKV9F5UxgUzK8yuD4fBfKchBwgBZV4FY14u3m7QC4Vvcfgishc45cdBrmVWUfzqhVyJ-BQt0SeWbuEJymviIgzlczfJUpJCNUdUsth3CN9-GRm6pKjxrBJAjBCY1-mevQrHgvqfSbinuXkDHSUtC8r4kbAMhCb5X7Yk6l/s72-w640-h361-c/Decathlon_YULEX100_Still%203.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-192871517571872757</id><published>2024-06-05T04:56:00.000-07:00</published><updated>2024-07-22T05:33:29.779-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="On"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Iga Świątek Stars in ‘Dream Together’ Short Film Series for Sportswear Brand On</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGTjsxNKJyt0ciKf4FXXv2r4Bn-dSNAN5qTKbgYJIvpAOErV1qwl65CGhY-kUgbSivzijmiArF-JTv2lfh-A7G7R2PRGvtc7D9CQCXF2w6i9B6BVMVOMl7qZUSoHCbWdBzIlFfZXgudkhtX5UZlnCrXfMTkRmaBLEHtIliBlReGsHi4z0YqjePm3LzcQxq/s1550/Iga%20On.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="871" data-original-width="1550" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGTjsxNKJyt0ciKf4FXXv2r4Bn-dSNAN5qTKbgYJIvpAOErV1qwl65CGhY-kUgbSivzijmiArF-JTv2lfh-A7G7R2PRGvtc7D9CQCXF2w6i9B6BVMVOMl7qZUSoHCbWdBzIlFfZXgudkhtX5UZlnCrXfMTkRmaBLEHtIliBlReGsHi4z0YqjePm3LzcQxq/s600/Iga%20On.jpg" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/yvqRRACPpuk" width="730" youtube-src-id="yvqRRACPpuk"></iframe></div><p></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Ahead of the Olympic Games in Paris 2024, <a href="https://www.on.com/" target="_blank">Swiss sportswear brand On</a> is launching the first of an inspiring three-part short film series,<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Dream Together</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">, showcasing the unique situations, struggles and paths of On athletes united by the power of collective dreams.</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Featuring tennis World No. 1<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #202124; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Iga Świątek</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">and running stars<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Dominic Lobalu, Sintayehu Vissa<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">and</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"><span>&nbsp;</span>Hellen Obiri,<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">the trio of films shine a light on how the ‘teams behind the dreams’ have helped each aspiring Olympian in different ways on the road to the biggest sports stage in the world.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The film series continues On’s unconventional approach to sports documentaries with a character-driven and unique cinematic point-of-view. Written and directed by acclaimed filmmaker</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"><span>&nbsp;</span>J. M. Harper</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>in collaboration with London-based director<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Hector Aponysus,<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">and in association with Park Pictures, each episode of<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Dream Together</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>centres on a different On athlete and a truth about dreams embodied in their individual journey. The short films also collectively serve as chapters within a broader narrative and message: when dreams are shared, achievements exceed individual efforts.&nbsp; The film series also introduces a new tagline ‘Dream Together’, which will be specifically used around the 2024 Olympics.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">In the first film, viewers are invited into the world of 23 -year-old Polish tennis sensation and World No.1 Iga Swiatek, while the second episode spotlights the special relationship between Kenyan runner Hellen Obiri and Italian Sinta Vissa as they train together in Boulder, Colorado, as part of the On Athletics Club team. The final film continues the inspiring story of Dominic Lobalu, a refugee turned top-tier runner, whose remarkable journey was first revealed in On’s much-lauded 2023 film</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/watch?v%3D6fOmoaP_wEs&amp;source=gmail&amp;ust=1717629678558000&amp;usg=AOvVaw1xfwYhlPfae7Fll2Q8a-w6" href="https://www.youtube.com/watch?v=6fOmoaP_wEs" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; font-size: 12pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">The</span><span face="Arial, sans-serif" style="background-color: transparent; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; font-size: 12pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">Right to Race</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">, which premiered at Cannes Lions last year.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Iga Swiatek states,</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp; “I’d like to inspire the younger generation to believe in themselves and in their dreams while also accepting defeats and vulnerability as part of the process. Making<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Beyond Number One<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">offered me the chance to speak about this topic and offer fans a deeper insight into my journey to this point. It was a great experience for me and also for my entire team who I loved having together with me.”</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">On worked with Academy Award-winning production house Park Pictures to bring its vision to life. Shot in Colorado, Palm Springs, Warsaw, and Switzerland’s St. Gallen, the series intercuts personal archival and live competition footage with intimate interviews and human moments to create a transcendent, impressionistic style. Known for compelling storytelling and his character-driven approach to filmmaking, 2022 Emmy Award nominee Harper put his experience with projects distributed on all major streaming platforms to use to craft a unique cinematic point-of-view that breaks the confines of typical sports documentaries.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The first episode of the series - titled<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Beyond Number One</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>-</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>offers a rare glimpse into the world of enigmatic tennis champion Iga Swiatek, shining a light beyond her on-court persona and laser-focused talent. Following the 22-year-old sports star around the world, from Palm Springs, USA to her Warsaw home, the eight-and-a-half-minute short portrays Iga both</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"><span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">as a top athlete and as a person, reflecting on the triumphs but also tensions and expectations of being the world's</span><span face="Arial, sans-serif" style="background-color: transparent; color: #1d1c1d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>number one.<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Through intimate interviews with Swiatek and her team - sports psychologist D</span><span face="Arial, sans-serif" style="background-color: transparent; color: #29302b; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">aria Abramowicz</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">, coach<span>&nbsp;</span></span><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Tomasz Wiktorowski</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>and physiotherapist Maciej Ryszczuk - it highlights the importance of a support system in grounding her amidst the pressures of elite competition as she approaches the 2024 Olympics in Paris.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="-webkit-text-stroke-width: 0px; background-color: transparent; color: #0d0d0d; font-size: 12pt; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; word-spacing: 0px;">J.M. Harper, director, adds,</span><span face="Arial, sans-serif" style="-webkit-text-stroke-width: 0px; background-color: transparent; color: #0d0d0d; font-size: 12pt; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;"><span> </span>“The short films focus on four extraordinary athletes, but they take time to also show the ordinary parts of their humanity that make them relatable. We extracted the captivating narratives of their dreams that transcend boundaries and unite communities and their silent but powerful teams—family, coaches, friends, teammates, and loved ones who collectively dream alongside them. Unfolding not in the glare of live television but in the quieter spaces…the warm-ups, the workouts, the practice…as well as in all of the mundane, human, non-sports moments in between.”</span><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"> <br /></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The following two episodes of the series, centering on running stars Dominic Lobalu, Sintayehu Vissa and Hellen Obiri will be released later this summer. <br /></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">CREDITS</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; vertical-align: baseline;">Brand - On&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Producers - Gessica Giulini, Rachel Doctors, Lucy Dang, Pierre Robichaud</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Executive Producer - Michael Paul Stephenson</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="color: black; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; vertical-align: baseline;">Production Company - Park Pictures London</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Directors - J.M. Harper, Hector Aponysus</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Directors of Photography - Natalie Kingston, Michal Dymek</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Executive Producer - Fran Thompson</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Head of Talent - Simone Sebastian</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Producers - Kareem Adeshina, Fred Deedes</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Production Manager - Lucy Tate</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Post Supervising Producer - Jeffrey Elizabeth Copeland</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Editors - Gabriela Tessitore, Byron Leon</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Sound Designer/Mixer - Raphaël Ajuelos</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Colorist - Ayumi Ashley</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Composer - William Ryan Fritch</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; padding: 0pt 0pt 15pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="background-color: transparent; color: #0d0d0d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/192871517571872757/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/06/iga-swiatek-stars-in-dream-together.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/192871517571872757'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/192871517571872757'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/06/iga-swiatek-stars-in-dream-together.html' title='Iga Świątek Stars in ‘Dream Together’ Short Film Series for Sportswear Brand On'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGTjsxNKJyt0ciKf4FXXv2r4Bn-dSNAN5qTKbgYJIvpAOErV1qwl65CGhY-kUgbSivzijmiArF-JTv2lfh-A7G7R2PRGvtc7D9CQCXF2w6i9B6BVMVOMl7qZUSoHCbWdBzIlFfZXgudkhtX5UZlnCrXfMTkRmaBLEHtIliBlReGsHi4z0YqjePm3LzcQxq/s72-c/Iga%20On.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4148989501944526033</id><published>2024-05-26T06:01:00.001-07:00</published><updated>2024-05-26T06:01:00.128-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="adam&eveDDB"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Olympics"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>adam&eveDDB’s new campaign Challenges Perceptions of the 2024 Paralympic Games</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFvyx4nffJnU1P9dvvBRH2gGljWHqgi98Thv8bz9cp6MQrsdYM6c10mUjsSRKEAeFdzjdTL0h52lmE0QdQMroTxBUCKQ8jS0Dh_1sU0P-6mj1h9aOyMJYHm6gAHnOgcfEwKLN8yTycwMnewc-lnQRavX6HK-uk_6YFH6Qk9L09p-qwVCft4jME6LtXQ6cy/s1917/Paralympic%20Games.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1007" data-original-width="1917" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFvyx4nffJnU1P9dvvBRH2gGljWHqgi98Thv8bz9cp6MQrsdYM6c10mUjsSRKEAeFdzjdTL0h52lmE0QdQMroTxBUCKQ8jS0Dh_1sU0P-6mj1h9aOyMJYHm6gAHnOgcfEwKLN8yTycwMnewc-lnQRavX6HK-uk_6YFH6Qk9L09p-qwVCft4jME6LtXQ6cy/s600/Paralympic%20Games.png" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/dqMkLoutk1o" width="730" youtube-src-id="dqMkLoutk1o"></iframe></div><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><a href="https://www.adamandeveddb.com/" target="_blank">adam&amp;eveDDB</a> dispel harmful misconceptions about the Paralympic Games in their empowering new campaign for the International Paralympic Committee titled, ‘The Paralympic Dream’. In an effort to drive global viewership for the <a href="https://www.paralympic.org/paris-2024" target="_blank">Paris 2024 Paralympic Games</a>, the new campaign dismisses the conventional idea that the Paralympics is primarily about bringing together persons with disabilities to participate in joyous sporting harmony, instead emphasising all the impressive athleticism and edge-of-your-seat competition that takes place during the event.</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">The striking :60 TV spot - a collaborative effort between adam&amp;eveDDB New York and London - cuts through the condescending tropes, showcasing the Paralympic Games for what it truly is: a high-performance sporting event, serving as an arena for preeminent athletes to exhibit their fierce sporting talent and compete against the best.</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="Arial, sans-serif" style="font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Starting in a dream-like animated world where athletes run, jump, fence, and paddle, we see loveable characters travelling hand-in-hand through a fantastical Paris. They frolic among fluffy clouds, flowers, and bright colours, all set to the sound of Paul McCartney’s anthem, “We All Stand Together”.</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">&nbsp;</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">This saccharine picture of the Paralympics is then suddenly shattered as British Paralympic taekwondo athlete Amy Truesdale is kicked in the chest and crashes to the mat - the message comes across loud and clear, “They’re not playing games”. The animated world is then juxtaposed with the harsh reality of competitive sports as we experience the grunts, clashes, sweat, and triumphs of the true athletes that the Paralympians really are.</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">&nbsp;</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #212121;">Craig Spence, Chief Brand and Communications from&nbsp;</span>the International Paralympic Committee&nbsp;<span style="color: #212121;">states, “</span>Over the last 75 years, Para sport has grown from a small gathering of injured war veterans to the Paralympic Games becoming the world’s third largest sporting event watched by billions of TV viewers. But despite its stratospheric growth there are many who still see the Paralympics as first and foremost an idyllic event where the athletes are just carefree and happy to be there. Adam&amp;eveDDB’s new film debunks this myth in the most fun and creative way possible.” <br /></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">&nbsp;</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">The campaign breaks on 20<sup>th</sup>&nbsp;May to mark the 100-day countdown to the Paris 2024 Paralympic Games. It launches online on the International Paralympic Committee’s owned channels, and will roll out globally in<span style="color: magenta;">&nbsp;</span>up to 185 countries and territories, across TV, online, and social, thanks to the support of Paris 2024 Paralympic Games Media Rights Holders, National Paralympic Committees and International Federations.</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">&nbsp;</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">The film was directed by Sam Gainsborough via <a href="https://www.blinkink.co.uk/" target="_blank">BlinkInk</a>.</p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 12pt; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">&nbsp;</p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4148989501944526033/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/05/adam-new-campaign-challenges.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4148989501944526033'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4148989501944526033'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/05/adam-new-campaign-challenges.html' title='adam&eveDDB’s new campaign Challenges Perceptions of the 2024 Paralympic Games'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFvyx4nffJnU1P9dvvBRH2gGljWHqgi98Thv8bz9cp6MQrsdYM6c10mUjsSRKEAeFdzjdTL0h52lmE0QdQMroTxBUCKQ8jS0Dh_1sU0P-6mj1h9aOyMJYHm6gAHnOgcfEwKLN8yTycwMnewc-lnQRavX6HK-uk_6YFH6Qk9L09p-qwVCft4jME6LtXQ6cy/s72-c/Paralympic%20Games.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4637513059616294284</id><published>2024-05-13T05:43:00.003-07:00</published><updated>2024-05-13T05:43:50.170-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="MIRIMAR"/><category scheme="http://www.blogger.com/atom/ns#" term="Speedo"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>MIRIMAR Goes Full Speedo to Relaunch Iconic Swimwear Brand</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC0szEx1Mu4VWZVezEchVXSq9dZqszDOgbcK8toIcyFU3qoXIRlvE7EzaXmMFpkVLVXF-HJgQMSK63xvlJfwKRxEVuRNAyecohXvUe9WPGyMoelHYNP9yaFBF7RTa03RlPLu6_XW-69dAB5cJvNBXEgyBwC7frNEQj9QjOYQje__8sWsSTuJ_3wdaP7Ec/s1067/Full%20Speedo.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="606" data-original-width="1067" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC0szEx1Mu4VWZVezEchVXSq9dZqszDOgbcK8toIcyFU3qoXIRlvE7EzaXmMFpkVLVXF-HJgQMSK63xvlJfwKRxEVuRNAyecohXvUe9WPGyMoelHYNP9yaFBF7RTa03RlPLu6_XW-69dAB5cJvNBXEgyBwC7frNEQj9QjOYQje__8sWsSTuJ_3wdaP7Ec/s600/Full%20Speedo.png" width="600" /></a></div> <span style="background-color: white; font-family: Arial; font-size: 13px; white-space-collapse: preserve;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/5Ryxd6cjruI" width="730" youtube-src-id="5Ryxd6cjruI"></iframe></div> </span><p style="text-align: left;"><span style="font-size: medium;"><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"><a href="https://speedo.com/" target="_blank">Speedo</a>, has partnered with independent creative agency <a href="https://www.mirimarus.com/" target="_blank">MIRIMAR</a> to create “Go Full Speedo,” a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year. The objective is to reclaim the Aussie brand’s heritage and status as a global icon.<br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">Go Full Speedo is a rallying cry for swimmers worldwide. It's a mindset that represents total commitment in and out of the water. <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">The aspirational work—which comprises film, an original song, still photography, and social videos—launches May 6 and will run through October. <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">Ads will run in the USA, UK, Germany, France and Australia with media focusing on paid online video, influencer channels such as Meta and TikTok, and athlete-owned social channels. Mirimar produced three films—the “Go Full Speedo” launch film, “Towel Change,” and “What Do You Call Them”—along with various cutdowns.<br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">Additionally, the project will include PR launch stunts, social activations, athlete endorsements, and an original song “Go Full Speedo,” by the band The Beefs, which plays in the films. The song is being released as a single and as a track on their new album.<br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">The “Go Full Speedo” hero film is directed by Australian Scottie Cameron, who lives and works in L.A. It features “Stranger Things” star and Aussie icon Dacre Montgomery, Californian skateboarding legend Peggy Oki, and the stars of the TV show Bondi Rescue.<br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">Speedo is in Australia’s DNA. The brand is iconic, nostalgic, and dripping with Aussie charm. But after years of focusing on speed and performance, it has drifted away from its original bold Aussie attitude. The new brand platform helps Speedo reclaim its spot in the hearts of the bronzed Bondi Beachgoers who made it famous as well as anyone with the attitude and cheekiness to identify with it. It captures where the brand has come from and the commitment of where it’s going. <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">Simon Breckon SVP of Speedo International, says “Go Full Speedo embodies the indomitable spirit that resides within us all - an unwavering determination to seize every opportunity, both in and out of the water, and take commitment to the next level. We’re incredibly excited to be launching the new campaign alongside a star such as Dacre and all our athlete partners.”</span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> </span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> “Go Full Speedo is a mindset that can transcend the pool and live in culture to celebrate anyone that’s giving it a red hot go,” added Nick Morrsiey ECD, MIRIMAR.<br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;"> <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">“Growing up in Bondi before moving to the US, Speedo was always more than just a swimwear brand—it was iconic for the people and the lifestyle it represented,” said <br /></span><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">Luke McKelvey, Co-founder at MIRIMAR “We love that this new platform can encompass everything from a kid jumping from the high board for the first time to an Olympic athlete breaking a world record.”</span></span></p><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;"><br /></span><div><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;"> <b>CREDITS</b></span></div><div><ul style="text-align: left;"><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Client: Speedo</span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Global SVP Simon Breckon</span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Content &amp; Community Manager Anna Stevenson</span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Global Head of Content &amp; Community Daniela Trece</span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Global Content &amp; Community Manager Cindelle Gouin</span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">SVP Content &amp; Creative Paisley Wright</span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Head of Art Dana Brej</span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Junior Producer Lucy Fairbanks </span></li><li><span style="background-color: white; font-family: Arial; font-size: medium; white-space-collapse: preserve;">Campaign Title: Go Full Speedo</span></li></ul><ul style="text-align: left;"><li><span style="background-color: white; font-family: Arial; font-size: large; white-space-collapse: preserve;">Agency: MIRIMAR Creative Group • Chief Creative Officer: John McKelvey • Co-founder &amp; Managing Director: Luke McKelvey • Executive Creative Director: Nick Morrissey • Senior Art Director: Alex Polglase • Senior Copywriter: Jake Ausburn • Senior Account Director: Holly Sloofman • Executive Producer: Bill Berg • Creative Producer: Jacqui Walker • Agency Producer/Post: Margot Fitzpatrick</span></li></ul><ul style="text-align: left;"><li><span style="background-color: white; font-family: Arial; font-size: large; white-space-collapse: preserve;">Production Company: Collider, Sydney • Director: Scottie Cameron • Executive Producer: Rachael Ford-Davies • Producer: Melissa Weinman • Production Manager: Kate Rule • Production/Cast Co-ordinator: Natasha Brockmeier • Director of Photography: Ryan Camody • Camera Operator B Cam: Jordan Maddocks • Art Director: Elisa Baker</span></li></ul><ul style="text-align: left;"><li><span style="background-color: white; font-family: Arial; font-size: large; white-space-collapse: preserve;">Editorial Company: The Editors, Sydney • Editor: Grace O’Connell • Executive Producer/MD: Nicoletta Rousianos • Editorial Producer: Isabella Key • Flame Operator: Stu Cadzow • Colourist: Matt Fezz </span></li></ul><span style="background-color: white; font-family: Arial; font-size: large; white-space-collapse: preserve;"><ul style="text-align: left;"><li><span style="background-color: white; font-family: Arial; font-size: large; white-space-collapse: preserve;">Music • Original track: “Go Full Speedo” The Beefs. • Original Music and Lyrics - The Beefs • Production - Sammy Smith</span></li></ul><ul style="text-align: left;"><li><span style="background-color: white; font-family: Arial; font-size: large; white-space-collapse: preserve;">Sound Design and Music Post: Sonar Music, Sydney • Senior Sound Designer: Andy Stewart • Additional Music Production: Josh Pearson • Additional SFX &amp; Foley: Joel Dias and Liam Del Prete • Head of Production: Haylee Poppi</span></li></ul></span><br /></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4637513059616294284/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/05/mirimar-goes-full-speedo-to-relaunch.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4637513059616294284'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4637513059616294284'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/05/mirimar-goes-full-speedo-to-relaunch.html' title='MIRIMAR Goes Full Speedo to Relaunch Iconic Swimwear Brand'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC0szEx1Mu4VWZVezEchVXSq9dZqszDOgbcK8toIcyFU3qoXIRlvE7EzaXmMFpkVLVXF-HJgQMSK63xvlJfwKRxEVuRNAyecohXvUe9WPGyMoelHYNP9yaFBF7RTa03RlPLu6_XW-69dAB5cJvNBXEgyBwC7frNEQj9QjOYQje__8sWsSTuJ_3wdaP7Ec/s72-c/Full%20Speedo.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6049115943389911668</id><published>2024-04-25T06:02:00.002-07:00</published><updated>2024-04-25T06:02:00.245-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="CBC"/><category scheme="http://www.blogger.com/atom/ns#" term="Olympics"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'> Canadian Olympic Committee and CBC Team Up to Showcase the Inspiring Journeys of Olympic Athletes</title><content type='html'><p><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-IOupC1KfZKM6_YTvIei83rmzQqFPsx_FVNLhokKTL877odU0ePJqaRfVl2fTeTXFjf-hvQjz6xA4LBkwJ8iw72aqgMO_GU5N-IADPLLrZv1rLQ3ruMTrZQv_pEqZAJxFQt9bUPtyQs5h_gLUUlJvABiuwWW70Bev3K1Mb4hzKRtBtuUCbwDjnNoZDT5s/s1550/COC%20-%20CBC.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-IOupC1KfZKM6_YTvIei83rmzQqFPsx_FVNLhokKTL877odU0ePJqaRfVl2fTeTXFjf-hvQjz6xA4LBkwJ8iw72aqgMO_GU5N-IADPLLrZv1rLQ3ruMTrZQv_pEqZAJxFQt9bUPtyQs5h_gLUUlJvABiuwWW70Bev3K1Mb4hzKRtBtuUCbwDjnNoZDT5s/w640-h360/COC%20-%20CBC.jpg" width="640" /></a></span></div><p></p><p><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/AzdOO8C-5ZM" width="730" youtube-src-id="AzdOO8C-5ZM"></iframe></span></div><p></p><p><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">At a time when Canadians increasingly feel it’s becoming harder than ever to attain their goals, a new campaign from The <a href="https://olympic.ca/canadian-olympic-committee/" target="_blank">Canadian Olympic Committee (COC)</a> and <a href="https://cbc.radio-canada.ca/" target="_blank">CBC/Radio-Canada</a> is showing what’s possible through hard work and perseverance to inspire them and rally support for Team Canada ahead of the Paris 2024 Olympic Games.<br />&nbsp;<br />“Brave is Unbeatable,” is the first work for the COC and CBC/Radio-Canada by agency The Hive since winning the assignment in October.&nbsp; It focuses on the human side of the Olympic journey and shines a light on the things that happen behind the scenes when athletes are preparing for the greatest sporting event in the world. The creative strategy is based on research which found that Canadians feel achieving their goals seems increasingly out of reach in the current climate, with a goal of delivering a message that celebrates overcoming adversity.<br />&nbsp;<br />“We’re so used to hearing people on TV say how easy athletes make it look,” said Mike Albrecht, Creative Director at The Hive. “I always smile when I hear that, because world-class athletes must go through so much that we don’t see. When we started talking about this everything just clicked, and we knew we had an impactful way to showcase Team Canada athletes like never before.”<br />&nbsp;<br />The campaign is led by the inspirational 60-second film “What We Don’t See,” directed by Academy Award-nominated Canadian filmmaker Hubert Davis. Using a blend of archival footage from previous international competitions along with new footage of select high-profile Team Canada athletes, it depicts the incredible journeys these athletes have taken to reach the Paris Games, from basketball player Shai Gilgeous-Alexander being cut by his high school team, to swimmer Maggie Mac Neil’s struggles with anxiety, to gymnast Ellie Black being told she’s too old to compete. It’s supported by a series of supplementary shorts featuring the nine athletes.<br /><br />“The use of archival footage was a core conceptual element of these films,” said Ryan Speziale, Creative Director at The Hive. “We wanted to really contrast the way we typically see these athletes by using existing broadcast footage, then mixing those shots with more emotive and introspective moments that peek behind the scenes.”<br />&nbsp;<br />Michael J. Fox narrates the English version of the film while Celine Dion offers her voice to the French version. These beloved Canadian superstars are also dealing with their own highly public struggles in the face of life-altering medical conditions.<br />&nbsp;</span></p><p><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">See more videos here: <br /></span></p><ul style="text-align: left;"><li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Andre (15s):<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/935103004&amp;source=gmail&amp;ust=1713923897171000&amp;usg=AOvVaw0KT18ZkbhDYUO52aIEGCH5" href="https://vimeo.com/935103004" style="color: #1155cc;" target="_blank">https://vimeo.com/935103004</a></span></li><li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Shai (10s):<span>&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/935101466&amp;source=gmail&amp;ust=1713923897171000&amp;usg=AOvVaw3pDg7Yow7N2V8sWCXrWkeZ" href="https://vimeo.com/935101466" style="color: #1155cc;" target="_blank">https://vimeo.com/935101466</a><span>&nbsp;</span>&nbsp;</span></li><li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Skylar (10s):<a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/935104207&amp;source=gmail&amp;ust=1713923897171000&amp;usg=AOvVaw0A7qOc5eNeM-f_zhydaM6X" href="https://vimeo.com/935104207" style="color: #1155cc;" target="_blank">https://vimeo.com/<wbr></wbr>935104207</a></span></li></ul><p><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">&nbsp;<br />"This campaign shines a light on a different side of Team Canada athletes, one we don't usually get to see," said Colin Freeman, Senior Director, Brand and Digital Marketing at the Canadian Olympic Committee. "Team Canada athletes are so inspiring, not just for their performances on the field of play, but for their passion and perseverance off of it. We are grateful to each of the featured athletes for sharing their stories and hope they resonate with Canadians as the whole country gathers together to cheer on Team Canada this summer.&nbsp; And to have two Canadian icons like Celine Dion and Michael J. Fox lend their voices to the campaign take it to a whole new level.”"<br />&nbsp;<br />“This campaign is a natural extension of our ongoing commitment to following the journeys and sharing the stories of high-performance athletes with audiences across the country,” said Chris Wilson, CBC/Radio-Canada’s General Manager of Olympics, Paris 2024. “By profiling these nine elite athletes from diverse communities and sports, and featuring national icons Celine Dion and Michael J Fox, we hope the campaign will unite Canadians in their excitement for Paris 2024.”<br /><br />“I’m so proud to have been part of this campaign,” adds Michael J. Fox, the five-time Emmy Award-winner and Officer of the Order of Canada. “It’s amazing to see what these athletes have overcome in order to achieve greatness. I think that story is so important, and we can all relate to that struggle to persevere despite the odds. I consider myself part of Team Canada, and I’ll be cheering them all on as they compete in Paris this summer.”<br /><br />The campaign will live across a host of channels in the lead up to and during the Games in Paris. The video elements will be shared across CBC/Radio-Canada and COC channels and will air throughout the NHL’s Stanley Cup Playoffs on CBC. The campaign also will utilize out-of-home, digital, social media, and traditional print executions, including placements at flagship COC experiences at Canada Olympic House in Paris and Fan Festivals across the country.<br /><br />“The stories of these athletes inspire me,” said Celine Dion, the five-time Grammy Award-winning singer and Companion of the Order of Canada. “I cannot wait to see what each of them accomplishes when they go for it in Paris this summer, where I hope they will also inspire the world. It was an honour to be part of this campaign, and to help tell their stories.”<br /><br />The COC will also extend the campaign to the Canadian Olympic School Program through downloadable resources and posters in select schools across the nation. Select OOH placements will also include a scannable code that launches an immersive audio experience where people can listen to the story of the featured athlete narrated by the athlete themself, turning traditional placements into a nationwide gallery tour of Team Canada and giving fans the chance to get closer to these world-class athletes than ever before. National media planning for the campaign was done by OMD, IPG Mediabrands agency Initiative, and PHD.<br /><br />The “Brave Is Unbeatable” campaign launche<span class="gmail_default">d</span>&nbsp;across the country on April 19, running through the end of the Olympic Games Paris 2024, which run from July 26 to Aug. 11.</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6049115943389911668/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/04/canadian-olympic-committee-and-cbc-team.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6049115943389911668'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6049115943389911668'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/04/canadian-olympic-committee-and-cbc-team.html' title=' Canadian Olympic Committee and CBC Team Up to Showcase the Inspiring Journeys of Olympic Athletes'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-IOupC1KfZKM6_YTvIei83rmzQqFPsx_FVNLhokKTL877odU0ePJqaRfVl2fTeTXFjf-hvQjz6xA4LBkwJ8iw72aqgMO_GU5N-IADPLLrZv1rLQ3ruMTrZQv_pEqZAJxFQt9bUPtyQs5h_gLUUlJvABiuwWW70Bev3K1Mb4hzKRtBtuUCbwDjnNoZDT5s/s72-w640-h360-c/COC%20-%20CBC.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3576642183432222572</id><published>2024-04-05T05:34:00.000-07:00</published><updated>2024-04-05T05:34:05.247-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Frito-Lays"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Lay’s Changes Commentator’s Voice Using Ai In Social Experiment Against Machism In Football</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAidsaogwMN2-u5StSYkns0A4oOkXAMgsYz3Lyc8iAIVkzz5PAhyM7AIbVUYMc4oRTaqVtNKLywIT3M4kfXzS_ORUZPpRDnHEnvf3QN1RhNIDMHA032wdegtlsR_Pxelbu0OB01H-OevtfSnjnW3DpS891e58XLugPXQepePl-H_OPVyg5h-x5vTjYmm-c/s2048/image001.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1447" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAidsaogwMN2-u5StSYkns0A4oOkXAMgsYz3Lyc8iAIVkzz5PAhyM7AIbVUYMc4oRTaqVtNKLywIT3M4kfXzS_ORUZPpRDnHEnvf3QN1RhNIDMHA032wdegtlsR_Pxelbu0OB01H-OevtfSnjnW3DpS891e58XLugPXQepePl-H_OPVyg5h-x5vTjYmm-c/s600/image001.png" width="600" /></a></div> <iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://player.vimeo.com/video/928585446?h=23adb45910&amp;title=0&amp;byline=0&amp;portrait=0" width="730"></iframe> <p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US">We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind,<span>&nbsp;</span><a href="https://www.lays.com/" target="_blank">LAY’S</a>, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US">In the action, created by <a href="https://www.almapbbdo.com.br/en" target="_blank">AlmapBBDO</a> agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><i><span face="Tahoma, sans-serif" lang="EN-US">&nbsp;</span></i></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><i><span face="Tahoma, sans-serif" lang="EN-US">“I am not Elias. I’m Elaine Trevisan, a journalist for 14 years, and LAY’S® invited me to do a social experiment at a soccer match this week. Analyzing the comments on social media about Elias' broadcast, I noticed that there weren't many people criticizing, as usually happens when I'm a commentator. We are here today to defend that this is how we, women, are treated in sports broadcasts and, of course, also outside of them. Without being invalidated because we are women talking about soccer. Because we know a lot, okay?”</span></i><span face="Tahoma, sans-serif" lang="EN-US">, explained Elaine.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><i><span face="Tahoma, sans-serif" lang="EN-US">“LAY’S® suggested this action together with Elaine to give a more tangible dimension to a problem that women face every day, inside and outside of soccer. We chose Brazil's favorite sport, which should be inclusive for everyone, to promote, above all, a conversation about respect for all people”</span></i><span face="Tahoma, sans-serif" lang="EN-US">, explains Simone Simões, Marketing Director at PepsiCo”.</span></span></p><br /><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US"><br /></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Tahoma, sans-serif" lang="EN-US"><br /></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><u><span face="Tahoma, sans-serif" lang="EN-US">CREDITS</span></u></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Agency:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif" lang="EN-US">AlmapBBDO</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Advertiser:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif" lang="EN-US">PepsiCo</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Title: Undercover commentator</span></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Product:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif" lang="EN-US">LAY’S®</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">President e CEO</span></b><span face="Tahoma, sans-serif" lang="EN-US">: Filipe Bartholomeu</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">CCO:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Luiz Sanches e Marco Giannelli (Pernil)</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Executive Creative Directors:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Fernando Duarte, Henrique Del Lama, Pedro Corbett.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Creation:</span></b><span face="Tahoma, sans-serif"><span>&nbsp;</span>Ingryd Cruz e Pedro Ximenes</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Account Executives:</span></b><span face="Tahoma, sans-serif"><span>&nbsp;</span>Fernanda Tedde, Tatiana Vidonscky, Marcus Avena, Shedia Marzouk, Gisella Oyola</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Planning:</span></b><span face="Tahoma, sans-serif"><span>&nbsp;</span>João Gabriel Fernandes, Erika Moulin</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Special projects:</span></b><span face="Tahoma, sans-serif"><span>&nbsp;</span>Julia Newman, Carol Anjos e Júlia Cunha</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Producer A.I.:</span></b><span face="Tahoma, sans-serif" lang="EN-US"><span>&nbsp;</span>SoundThinkers</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Head of Strategy and Innovation:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif" lang="EN-US">Paulo Dytz</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Projects manager:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Saulo Baumgartner Mosna</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Developer:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Rodrigo Roglio</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Social Listening:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Gustavo Arakawa</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Client’s approval:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Simone Simões, Daniella Lopes, Giovanna Miranda<span style="background: red;"></span><span style="background: white;"></span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" style="background: white;">Offline media:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif" style="background: white;">Adriana Roza e Gabriel Ezequiel</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" style="background: white;">Digital media:</span></b><span face="Tahoma, sans-serif" style="background: white;"><span>&nbsp;</span>Ampfy</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" style="background: white;">Radio:</span></b><span face="Tahoma, sans-serif" style="background: white;"><span>&nbsp;</span>Bandeirantes</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" style="background: white;">Audiovisual production:</span></b><b><span face="Tahoma, sans-serif"><span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Diego Villas Bôas e Charles Nobili</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" style="background: white;">Image Producer:</span></b><span face="Tahoma, sans-serif"><span>&nbsp;</span>Compañia</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Audio producer:</span></b><span face="Tahoma, sans-serif"><span>&nbsp;</span>Cabaret</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Cast:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Elaine Trevisan,<span>&nbsp;</span><span style="background: white;">Ricardo Capriotti, Ulisses Costa, Claudio Zaidan</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">PR: InPress Porter Novelli</span></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif">Account Director:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif">Thais Szpigel</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Account Manager:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif" lang="EN-US">Vivian Fróes</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><b><span face="Tahoma, sans-serif" lang="EN-US">Account Executives:<span>&nbsp;</span></span></b><span face="Tahoma, sans-serif" lang="EN-US">Barbara Crivelaro, Thais Benica e Vinicius Redaelli</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3576642183432222572/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/04/lays-changes-commentators-voice-using.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3576642183432222572'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3576642183432222572'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/04/lays-changes-commentators-voice-using.html' title='Lay’s Changes Commentator’s Voice Using Ai In Social Experiment Against Machism In Football'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAidsaogwMN2-u5StSYkns0A4oOkXAMgsYz3Lyc8iAIVkzz5PAhyM7AIbVUYMc4oRTaqVtNKLywIT3M4kfXzS_ORUZPpRDnHEnvf3QN1RhNIDMHA032wdegtlsR_Pxelbu0OB01H-OevtfSnjnW3DpS891e58XLugPXQepePl-H_OPVyg5h-x5vTjYmm-c/s72-c/image001.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4764495625201196110</id><published>2024-03-19T06:12:00.001-07:00</published><updated>2024-05-13T05:44:47.891-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Decathlon"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="Wolff Olins"/><title type='text'>Decathlon's Brand Relaunch Transforms the French Retailer to a Global Sports Brand</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0jUXOmJD77zUDLU3IOfrMDNJgGNEBhzhTXhJs8OSixur2I4v0PjIYqAWgQQqjp-mPhuSSyygp5J6hN5h28lt2IARdCnOFYFnv1Vltqqn40JAbl0TXRz5_hhXMXfzwhGTD7LNjCEvR6bufMUDQC8bX4jjmyCsj-tIhI4oLhPk0teVNslEgTFwswzVpaqI/s1550/DEcathlon.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="871" data-original-width="1550" height="359" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0jUXOmJD77zUDLU3IOfrMDNJgGNEBhzhTXhJs8OSixur2I4v0PjIYqAWgQQqjp-mPhuSSyygp5J6hN5h28lt2IARdCnOFYFnv1Vltqqn40JAbl0TXRz5_hhXMXfzwhGTD7LNjCEvR6bufMUDQC8bX4jjmyCsj-tIhI4oLhPk0teVNslEgTFwswzVpaqI/w640-h359/DEcathlon.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Y64DYiyDlUk" width="730" youtube-src-id="Y64DYiyDlUk"></iframe></span></div><p></p><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.decathlon.fr/" target="_blank">Decathlon</a>, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio and the omnichannel experience.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Since its creation in 1976, Decathlon has catered to pros and beginners alike - the company designs for all sports, all people and all levels. But despite the scale of the business, its brand voice wasn’t carrying it well enough into the hearts of customers or future audiences.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With the appointment of Barbara Martin Coppola as Global Chief Executive Officer of Decathlon in 2022, Wolff Olins was briefed as trusted brand transformation partner to support the new business strategy of shifting Decathlon from a French retailer to a future-fit global sports brand.&nbsp;&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Move people through the wonders of sport </span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With the Sports category changing rapidly in line with consumer trends, the question at the centre of the strategic approach was: what role does sport play in our lives? Insights showed that people's love for sport is not tied into the winning, but in the enjoyment and wellness it brings.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This led to the development of a new purpose for the organisation: ‘to move people through the wonders of sport’, with the entire brand strategy anchored around the idea of wonder. Wonder as the promise of amplifying all the emotions of sport; enjoyment, connection, adventure. Celebrating movement, participation and progress. An invitation for people to play their way, on their terms.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The new Decathlon brand platform is rooted in its new positioning ‘make sport yours’; enabling everyone to embrace sport on their own terms and live happier, healthier lives. Breaking away from the category’s traditional focus on perfection and injecting a sense of play and enjoyment back into sport.&nbsp;&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Design for Wonder&nbsp;</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The Wolff Olins team streamlined a portfolio of 85 brands into one unified brand: Decathlon. This supported the design of a desirable, expressive visual identity that positions Decathlon as a maker, not just a retailer. This included revitalising the iconic blue, celebrating the iconic, heritage wordmark and introducing the new brand icon: L’Orbit.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">L’Orbit is an expression of the brand’s purpose; conveying movement and circularity, with a strong angle inspired by the iconic wordmark and a peak representing its connection to outdoor sporting activities. It will now feature prominently on all products, from play to pro, signalling a new narrative for sport.&nbsp;</span></span></div><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></span></p><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The wider identity system is designed to work effortlessly across all channels. A new voice, art direction, motion, iconography is brought together with a bespoke typeface: Decathlon Sans. Inspired by the iconic Avant Garde wordmark of the 1970s, Decathlon Sans is both expressive and technical in its details and design, making it impactful wherever it is met.</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Barbara Martin Coppola, Global Chief Executive Officer at Decathlon,</span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">says, “Today marks a very special moment in both the history and future of Decathlon. Now more than ever, business needs to be a force for good and we hope that by moving people through the wonders of sport, we can do that while building a new narrative for the category. From day one, the Wolff Olins team has been a close partner in driving this transformative vision forward with us, navigating the brief with considered detail and aplomb. We are overjoyed to reintroduce Decathlon to our customers, our teammates, our partners and our communities today, and really celebrate the start of a new era for our global business.”</span></span></div><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A motion system brings the Orbit to life, working across animated type, imagery, layouts and cinematography with a signature orbital movement. The approach to art direction aims to redefine sport, with a focus on emotion and authenticity as well as showcasing a spectrum of narratives that embrace the diversity of ages, abilities and sports that makes Decathlon unique.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Ready to Play?&nbsp;</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">To launch the new Decathlon brand to the world, Wolff Olins’ sister creative agency AMV BBDO has developed a campaign centred on the concept of play. At the heart of the creative work lies a profound human insight: regardless of age, skill or sport, the joy of play lives in every single one of us. Decathlon invites everyone, everywhere to rediscover the joy of play. In a world where stress and perfectionism hold so many people back from enjoying sport, Decathlon simply asks, "Ready to Play?". This bold question serves as an invitation and rallying cry to experience the sheer delight of movement and spontaneity, fostering a deeper connection between individuals and the world of sports.</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></span></div><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Celine Del Genes, Global Chief Customer Officer at Decathlon</span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">, </span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">adds, “We understand that the role of sports to people worldwide is evolving, and our new brand directly reflects this changing dynamic. It unites all of Decathlon’s customer initiatives and elevates how we go to market in a fresh and playful way. Wolff Olins’ customer-centric approach to the development and design of the brand will help connect people of all levels with Decathlon and enable them to make sport theirs, on their terms. AMV BBDO have done a fantastic job heroing this through the concept of play in the launch creative. Huge congratulations to all involved, it’s been a real ‘dream team’ collaboration.”</span></span></div><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span></div><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></span></p><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The integrated campaign will launch with a hero 60-second film directed by Hector Dockrill, through Magna Studios. The film mixes original footage and found footage and celebrates sport, not as we’re used to seeing it, but as it truly occurs with real people around the world. From children to older people, from beginners to professionals, everyone in this film is united by the spirit of play. The out of home campaign, featuring stills shot by Tom Sloan, also captures the joy of real people at play across a range of sports. Versions of the film will also run in 30, 15, and 6 second formats, across TV, digital and social media.&nbsp;</span></span></div><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span><div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A full 360-campaign, it will first air during Decathlon’s official launch event in Paris and across its global markets on 12th March, and broadcast across 70 markets throughout the month.&nbsp;</span></span></div><span style="font-size: medium;"><br class="Apple-interchange-newline" /><br /></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4764495625201196110/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/03/decathlons-brand-relaunch-transforms.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4764495625201196110'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4764495625201196110'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/03/decathlons-brand-relaunch-transforms.html' title='Decathlon's Brand Relaunch Transforms the French Retailer to a Global Sports Brand'/><author><name>Staff Writer</name><uri>http://www.blogger.com/profile/16915817594786363920</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0jUXOmJD77zUDLU3IOfrMDNJgGNEBhzhTXhJs8OSixur2I4v0PjIYqAWgQQqjp-mPhuSSyygp5J6hN5h28lt2IARdCnOFYFnv1Vltqqn40JAbl0TXRz5_hhXMXfzwhGTD7LNjCEvR6bufMUDQC8bX4jjmyCsj-tIhI4oLhPk0teVNslEgTFwswzVpaqI/s72-w640-h359-c/DEcathlon.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8026195501875829761</id><published>2024-03-15T06:44:00.001-07:00</published><updated>2024-03-25T05:26:21.680-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="MLB"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Tune In for Bobby Bobbly’s Baseball Bobbleheads in Kansas City Royals Campaign</title><content type='html'><p><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ9-2hKatDEmiC-ynBNY0bGOZaAOH5Nqwct-manFD-8S7G-3KWYmu7DX2t5NJiZ-jkagL2t7gG1Cj3pXbHADMEiMtpqg66RauaCihCt-Txk1aieO39Z8JQa11sBCIC2icz6mJOQdhG3Dc6pE1gToV7KizUkHYqYZxgTfzpUfcKGA6FJvPxQBeT_J3r9KVO/s852/Bobby%20Witt%20Jr.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="647" data-original-width="852" height="486" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ9-2hKatDEmiC-ynBNY0bGOZaAOH5Nqwct-manFD-8S7G-3KWYmu7DX2t5NJiZ-jkagL2t7gG1Cj3pXbHADMEiMtpqg66RauaCihCt-Txk1aieO39Z8JQa11sBCIC2icz6mJOQdhG3Dc6pE1gToV7KizUkHYqYZxgTfzpUfcKGA6FJvPxQBeT_J3r9KVO/w640-h486/Bobby%20Witt%20Jr.png" width="640" /></a></div><p></p><p><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">In a series of spots fit for late nite--if that late nite were sometime in the 80’s--the Kansas City Royals released an ad campaign to release the Opening Day MLB exclusive “Bobby Baseball's Bobblehead”-a one-day only bobblehead recreation of fan-favorite shortstop Bobby Witt Jr.</span></p><p><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">With original music by<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.gimmebutter.com/&amp;source=gmail&amp;ust=1710552090826000&amp;usg=AOvVaw1UoIGopEz0dkAogAWypjIw" href="https://www.gimmebutter.com/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">BUTTER Music and Sound</span></a><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>composers Nat Jenkins and Founder Andrew Sherman, respectively, the ads recreate the title cards and commercial breaks you might have enjoyed during a childhood Saturday afternoon--right down to the catchy thematic jungles evocative of<span>&nbsp;</span></span><span style="background-color: transparent; font-family: Arial, sans-serif; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Cheers</span><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">,<span>&nbsp;</span></span><span style="background-color: transparent; font-family: Arial, sans-serif; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Full House,</span><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>and other classics.&nbsp;</span></p><ul style="text-align: left;"><li><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Click<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/watch?v%3Dlsycy6j6U_A&amp;source=gmail&amp;ust=1710552090826000&amp;usg=AOvVaw2q3xHlTysrRwHzFZ6JmMbS" href="https://www.youtube.com/watch?v=lsycy6j6U_A" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">HERE</span></a><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>to watch “Bobby Baseball”.</span></li><li><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Click<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/watch?v%3DILV7oC0gcJ4&amp;source=gmail&amp;ust=1710552090826000&amp;usg=AOvVaw3Ttj7375p5SbIArLyx7aYV" href="https://www.youtube.com/watch?v=ILV7oC0gcJ4" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">HERE</span></a><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>to watch “Base Stealing Action!”. Base Stealing Action! was produced and edited by Outrider.</span></li></ul><p><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The toy joins the latest in a line of Kansas City Royals bobbleheads by the team, joining the decades-long craze in 2002. View the entire catalog<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.mlb.com/royals/hall-of-fame/exhibits/gallery-exhibits/bobbleheads&amp;source=gmail&amp;ust=1710552090827000&amp;usg=AOvVaw278TFjNDWxeP2ZR5mXr1ZA" href="https://www.mlb.com/royals/hall-of-fame/exhibits/gallery-exhibits/bobbleheads" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">HERE</span></a><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">.</span></p><p></p><p><br class="Apple-interchange-newline" /></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">CREDITS:</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">“Bobby Baseball”</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">Kansas City Royals</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Sarah Tourville EVP, Chief Commercial &amp; Community Impact Officer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Tony Snethen – VP, Brand Innovation &amp; Agency Lead – Pine Tar Collective</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Scott Lichtenauer – Group Director, Branded Content &amp; Innovation</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Jeff Piper – Executive Producer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Sam Lutz – Editor, Senior Producer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Brandon Todd – Senior Motion Graphics Designer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Jonathan Hanes – Video Producer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Melanie Roberts – Video Producer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Steven Funke – Senior Director, Content Creation &amp; Game Entertainment</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Jana Patton – Director of Content Creation</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Music: Butter Music and Sound&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">CCO : Andrew Sherman&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">ECD : Dan Zank&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">EP : Renée Massé</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Producer : Becky Mathai&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Composer(s) : Andrew Sherman &amp; Nat Jenkins&nbsp;</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">“Base Stealing Action!”</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">Kansas City Royals</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Sarah Tourville EVP, Chief Commercial &amp; Community Impact Officer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Tony Snethen – VP, Brand Innovation &amp; Agency Lead – Pine Tar Collective</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Scott Lichtenauer – Group Director, Branded Content &amp; Innovation</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Jeff Piper – Executive Producer</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">Outrider</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Dan Gedman - Director</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Frankie Oviedo - Executive Creative Director</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Chris Weaver - Executive Producer</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">David Kaufman -&nbsp; Director of Photography</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Austin Evans - Editor</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Patrick Morgan - Motion Graphics/Animation&nbsp;</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Music: Butter Music and Sound&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">CCO : Andrew Sherman&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">ECD : Dan Zank&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">EP : Renée Massé</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Producer : Becky Mathai&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Composer(s) : Andrew Sherman &amp; Nat Jenkins <br /></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8026195501875829761/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/03/tune-in-for-bobby-bobblys-baseball.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8026195501875829761'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8026195501875829761'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/03/tune-in-for-bobby-bobblys-baseball.html' title='Tune In for Bobby Bobbly’s Baseball Bobbleheads in Kansas City Royals Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ9-2hKatDEmiC-ynBNY0bGOZaAOH5Nqwct-manFD-8S7G-3KWYmu7DX2t5NJiZ-jkagL2t7gG1Cj3pXbHADMEiMtpqg66RauaCihCt-Txk1aieO39Z8JQa11sBCIC2icz6mJOQdhG3Dc6pE1gToV7KizUkHYqYZxgTfzpUfcKGA6FJvPxQBeT_J3r9KVO/s72-w640-h486-c/Bobby%20Witt%20Jr.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3370274544915710475</id><published>2024-03-15T06:30:00.002-07:00</published><updated>2024-04-21T06:52:54.523-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BUNTIN"/><category scheme="http://www.blogger.com/atom/ns#" term="SERVPRO"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Golfers Take A Mulligan, While SERVPRO Do-Overs Make Disasters ‘Like it never even happened’ in BUNTIN Campaign</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqIIVllH2Z0y4w-3zqHiq2gUw-Yl6IpxEBkUhmi9setf7abXrl3FZ7xVpI6KNELDI8SVNB13J_z18FHgnVkazHXyOhPjfTCnCGgOF_yVQGv3Jyn3uhIhzCLdwFIsWoAHMouJUeFEVNe2zKPKrpczeQ1_ML8gXhvBLX3ghwvI8eIUhghQEsSZKIYuK4YNxv/s1184/ServPro.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="671" data-original-width="1184" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqIIVllH2Z0y4w-3zqHiq2gUw-Yl6IpxEBkUhmi9setf7abXrl3FZ7xVpI6KNELDI8SVNB13J_z18FHgnVkazHXyOhPjfTCnCGgOF_yVQGv3Jyn3uhIhzCLdwFIsWoAHMouJUeFEVNe2zKPKrpczeQ1_ML8gXhvBLX3ghwvI8eIUhghQEsSZKIYuK4YNxv/w640-h362/ServPro.png" width="640" /></a></div><br /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Nashville-based idea-driven agency<span>&nbsp;</span></span><a href="https://buntingroup.com/" target="_blank"><span style="color: #1155cc; text-decoration-line: none;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;"><span class="il">BUNTIN</span></span></span></a><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>announces “Mulligan”, a hilarious new golf-themed campaign for cleaning and restoration leader <a href="https://www.servpro.com/" target="_blank">SERVPRO</a> in conjunction with the brand’s sponsorship of the PGA TOUR and LPGA.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The mulligan – an unofficial but frequently allowed do-over in golf – is the centerpiece of three spots in the campaign, all of which comically present situations where less-than-expert golfers choose to ‘take a mulligan,’ while disaster do-overs require the cleanup and restoration experts at SERVPRO to make property damage “Like it never even happened.” SERVPRO is the Official Mulligan Partner and Official Cleanup and Restoration Company of the LPGA. The new integrated campaign, launching on March 11, features national broadcast TV, paid social media, online video (OTV), and CTV.</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Directed by MAMA of World War Seven, two new commercials entitled “Cave” and “Sand Trap” illustrate the value of taking a mulligan when a casual round of golf takes a turn for the worse. In “Cave,” a female golfer chases her ball into the rough – a cave to be precise – and while preparing to swing is confronted by an angry bear. “Sand Trap” finds a less-than-expert golfer failing to land a good shot in a sand trap, only to find himself rapidly sinking into quicksand. Both hazardous rounds are saved when the golfer proclaims their choice to “take a mulligan,” and calmly sets up another shot at the tee. SERVPRO’s beloved spokesman concludes, “When a bad shot happens, you should take a mulligan. When fire, water, or property damage happens, you should call SERVPRO.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Click<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/919654998/4c6dd21d37?share%3Dcopy&amp;source=gmail&amp;ust=1710530235577000&amp;usg=AOvVaw2_L2KzTMZ76Eurs3qNJ7Pv" href="https://vimeo.com/919654998/4c6dd21d37?share=copy" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; color: blue; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">HERE</span></a><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>to view “Cave.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Click</span><span style="background-color: transparent; color: blue; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/919654738/4b305ee9cb?share%3Dcopy&amp;source=gmail&amp;ust=1710530235577000&amp;usg=AOvVaw0Wv7cNrnoapYmUI7KatoCL" href="https://vimeo.com/919654738/4b305ee9cb?share=copy" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; color: blue; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">HERE</span></a><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span>&nbsp;</span>to view “Sand Trap.”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">A digital video entitled “</span><a data-saferedirecturl="https://www.google.com/url?q=https://vimeo.com/919654437/4fde014630?share%3Dcopy&amp;source=gmail&amp;ust=1710530235577000&amp;usg=AOvVaw2iGP3etv52TixmgQSp8H0o" href="https://vimeo.com/919654437/4fde014630?share=copy" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; color: blue; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">Parody</span></a><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">” opens on the sprawling beauty of a verdant golf green, as a voiceover hails the precision and “every detail matters” nature of the game. Juxtaposed against this is a sloppy-looking novice, whose shots fly into tree trunks and the windshield of an unwitting bystander’s car. SERVPRO’s spokesman steps in to save the day by introducing the bright orange SERVPRO Mulligan golf ball, “made with SERVPRO’s patented, state of the art, ‘Like it never even happened’ technology.” The parody spot concludes with the spokesperson explaining that this ball will help all fumbling amateurs make it onto the green, “making any bad shot ‘Like it never even happened.’”</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Notes<span>&nbsp;</span><span class="il">BUNTIN</span><span>&nbsp;</span>EVP, Managing Partner &amp; Chief Creative Officer Dave Damman, “SERVPRO and the mulligan ball share one extremely important purpose: When bad stuff happens, they both make it ‘Like it never even happened.’ Now, as a result of this harmonious partnership, SERVPRO has doubled its ability to overcome adversity both on and off the green. Hey – it may not improve your golf score, but it just might give you a little peace of mind.”</span></span></p><br /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">As SERVPRO’s lead brand and advertising partner since 2003,<span>&nbsp;</span><span class="il">BUNTIN</span><span>&nbsp;</span>has been instrumental in developing and implementing the brand’s successful “Like it never even happened” brand promise. Since partnering with<span>&nbsp;</span><span class="il">BUNTIN</span>, SERVPRO — offering a variety of services to both residential and commercial properties that have been affected by water, fire, smoke, and mold damage — has remained a #1 category leader for 20 years running and doubled its franchise locations.<span>&nbsp;</span><span class="il">BUNTIN</span>’s campaigns for the brand have earned numerous industry accolades, including award wins and shortlists from the Clio Awards, One Show, Art Directors Club Awards and ADDY Awards.</span></span></p><p></p><p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></p><p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">CREDITS:</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Client: SERVPRO</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VP, Marketing Services: Chad Lewis</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Director of Marketing: Chris Layfield</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Agency:<span>&nbsp;</span><span class="il">BUNTIN</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">EVP, Managing Director &amp; Chief Creative Officer: Dave Damman</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Senior Creative Lead / Writer: Frank Bertino / Jay Brockmeier</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Senior Creative Lead / Art Director: Jayden Harmse / Aaron Branch</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Art Director: Maddie Gosson</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VP, Executive Producer: Danielle Keenan</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Senior Producer: Patrick Haertel</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VP, Director of Social: Morgan Murray</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Social Specialist: Sam Pinsly</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Content Maker: Zack Gregory</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VP, Group Brand Director: Tara Zottola</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Brand Director/Senior Brand Lead: Courtney Improta</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Associate Brand Director: Heather Melrose</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Associate Brand Manager: Maya Lozada</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Production Company: WW7 (World War Seven)</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Director: MAMA</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Managing Partner: Josh Ferrazzano</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Executive Producer: Sloane Skala</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Head of Production: Kat Garelli</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Production Coordinator: Nathan Villatoro</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Producer: Jon Dawes</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Post Production: Open Water Post</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Post Producer: Matt Olson</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Editor: Andy Peters</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VFX Lead: Matt Perry</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VFX Artists: Cary Graham, Adrian Martinez</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Flame Artist: Tim Moore</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Color: Jimmy Cadenas (Crooked Hat Color)</span></p><p><br /></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3370274544915710475/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/03/golfers-take-mulligan-while-servpro-do.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3370274544915710475'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3370274544915710475'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/03/golfers-take-mulligan-while-servpro-do.html' title='Golfers Take A Mulligan, While SERVPRO Do-Overs Make Disasters ‘Like it never even happened’ in BUNTIN Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqIIVllH2Z0y4w-3zqHiq2gUw-Yl6IpxEBkUhmi9setf7abXrl3FZ7xVpI6KNELDI8SVNB13J_z18FHgnVkazHXyOhPjfTCnCGgOF_yVQGv3Jyn3uhIhzCLdwFIsWoAHMouJUeFEVNe2zKPKrpczeQ1_ML8gXhvBLX3ghwvI8eIUhghQEsSZKIYuK4YNxv/s72-w640-h362-c/ServPro.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-995037196308094334</id><published>2024-02-27T06:25:00.003-08:00</published><updated>2024-03-25T05:26:21.674-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Betclic"/><category scheme="http://www.blogger.com/atom/ns#" term="Marcel"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>A World First for French Basketball with Betclic and Marcel</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFgzXDxxdd9Ku5Q3XAmQd95_xJ1y9uqK4xpJgktujQrDqSyQt_CVaGk-NG5rmu5uChn_MKVFsPG5ufzkNa1Yc4oJtpesDktvW_Dkj9zx8N5qiFOFrOO6NCfQRQA55Ehysk8ojJWZJF8a3MCuyFHkSbjtvWr4rBde020wV6oMBnDn_5bgZR7ZjBaeLW0r4/s1500/unnamed.png" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="844" data-original-width="1500" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFgzXDxxdd9Ku5Q3XAmQd95_xJ1y9uqK4xpJgktujQrDqSyQt_CVaGk-NG5rmu5uChn_MKVFsPG5ufzkNa1Yc4oJtpesDktvW_Dkj9zx8N5qiFOFrOO6NCfQRQA55Ehysk8ojJWZJF8a3MCuyFHkSbjtvWr4rBde020wV6oMBnDn_5bgZR7ZjBaeLW0r4/s600/unnamed.png"/></a></div> <p><span style="font-family: arial; font-size: medium;"><span style="-webkit-text-stroke-width: 0px; display: inline !important; float: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial; font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/4f6h8ZIfJ4o" width="730" youtube-src-id="4f6h8ZIfJ4o"></iframe></span></div><p></p><p><span style="font-family: arial; font-size: medium;"><span style="-webkit-text-stroke-width: 0px; display: inline !important; float: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quentin Basketball on Sunday, February 11, featured unprecedented and immersive additional footage: one player and two referees were equipped with a mounted camera, the "Betclic Cam," throughout the match. These images were broadcast live by the official broadcasters of the event, L'Équipe channel and SKWEEK. This has never been seen before in an official match, across all sports and countries. An idea conceived by Marcel agency.</span><span style="-webkit-text-stroke-width: 0px; display: inline !important; float: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">&nbsp;</span></span></p><p><span style="font-family: arial; font-size: medium;"><span style="-webkit-text-stroke-width: 0px; display: inline !important; float: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Behind this immersive revolution is<span>&nbsp;</span></span><strong style="-webkit-text-stroke-width: 0px; border: 0px; box-sizing: border-box; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; margin: 0px; outline: 0px; padding: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; word-spacing: 0px;">Betclic</strong><span style="-webkit-text-stroke-width: 0px; display: inline !important; float: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">. As the title partner of the National Basketball League since 2021, Betclic's promise is to constantly innovate to offer the most intense, entertaining, and immersive experiences to sports fans. Bringing the sport to life from the inside, closer to the action, has never been done during an official competition. For this purpose, Betclic surrounded itself with experts: the company MINDFLY developed the "Betclic Cam" mounted camera, adapted here for basketball players. The National Basketball League, impressed by the initiative of its title partner, as well as the clubs involved, subsequently gave their approval to use the device during official matches.</span>&nbsp;</span></p><p><span style="font-family: arial; font-size: medium;">One player from the match, Bandja Sy (Paris Basketball), as well as two referees, were equipped with the "Betclic Cam" mounted camera, placed on their chest. This equipment allowed basketball fans (watching on their screens and/or in the stands) to follow the match, live, from the players' perspective on the court on the L'Équipe channel and SKWEEK.</span></p><p><span style="font-family: arial; font-size: medium;"><span style="border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Laurent BUREL, Betclic CMO states, </span>"<span style="border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Betclic Cam will make the broadcast of this match even more intense, immersive, and spectacular. This initiative perfectly summarizes what our mission is at Betclic: to innovate to offer the best possible experience to our players, and to make the sports experience even stronger for all fans.</span>"</span></p><p><span style="font-family: arial; font-size: medium;"><span style="border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Fabrice JOUHAUD, General Manager of the National Basketball League adds,&nbsp;</span><span> </span>"<span style="border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">We are delighted with this global initiative from our partner Betclic, which will allow us to experience our sport through a completely unique in-venue and viewing experience. I am particularly pleased because the entire professional basketball ecosystem has mobilized to propose this experiment during an official match: from our clubs to players, coaches, referees, naming partner, and broadcasters.</span>"</span></p><p><span style="font-family: arial; font-size: medium;"><span style="-webkit-text-stroke-width: 0px; display: inline !important; float: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">&nbsp;</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/995037196308094334/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/02/a-world-first-for-french-basketball.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/995037196308094334'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/995037196308094334'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/02/a-world-first-for-french-basketball.html' title='A World First for French Basketball with Betclic and Marcel'/><author><name>Staff Writer</name><uri>http://www.blogger.com/profile/16915817594786363920</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFgzXDxxdd9Ku5Q3XAmQd95_xJ1y9uqK4xpJgktujQrDqSyQt_CVaGk-NG5rmu5uChn_MKVFsPG5ufzkNa1Yc4oJtpesDktvW_Dkj9zx8N5qiFOFrOO6NCfQRQA55Ehysk8ojJWZJF8a3MCuyFHkSbjtvWr4rBde020wV6oMBnDn_5bgZR7ZjBaeLW0r4/s72-c/unnamed.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5257740701872477351</id><published>2024-01-22T05:47:00.000-08:00</published><updated>2024-03-25T05:26:21.679-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="ParticipACTION"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="Zulu Alpha Kilo"/><title type='text'>ParticipACTION Wants People to Get Moving By “Falling In with an Active Crowd”</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb_xm0IJPvh0Lp_5bD1HElcbJ54RG3iKQ1FNLR6UYd1DernJAy1cl4pDXxqba3Ilus_3ykW-dfvHvhpbPYOwgQPjJjngBKIBtrVKEoIDBf8aTUBiey6c1SzMgbc9S33q4H9lpXljdmvEqg27jiFYA3O-eaBJkASbAu541_7Y3YXqWsHz_qVoYFe3Z8wvxG/s1062/Mall%20WAlker.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="607" data-original-width="1062" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb_xm0IJPvh0Lp_5bD1HElcbJ54RG3iKQ1FNLR6UYd1DernJAy1cl4pDXxqba3Ilus_3ykW-dfvHvhpbPYOwgQPjJjngBKIBtrVKEoIDBf8aTUBiey6c1SzMgbc9S33q4H9lpXljdmvEqg27jiFYA3O-eaBJkASbAu541_7Y3YXqWsHz_qVoYFe3Z8wvxG/s600/Mall%20WAlker.png" width="600" /></a></div> <p><span style="font-family: times; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times; font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/K2ZwXrgZtWc" width="730" youtube-src-id="K2ZwXrgZtWc"></iframe></span></div><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Growing up, we’re always warned about the dangers of peer pressure and falling in with a bad crowd. In a satirical twist on PSA tropes, <a href="https://www.participaction.com/" target="_blank">ParticipACTION</a>’s latest campaign is demonstrating that some groups are worth falling into.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Using the tagline “Fall in with an active crowd.,” the campaign shows the health and social benefits of joining different exercise, sport and activity-based groups by parodying familiar peer pressure tropes. The launch TV spot features a distraught woman talking about how her husband hasn’t been the same ever since joining the Mall Walkers, lamenting how he started dressing like them and worrying he might even be “doing stairs.” The video ends with the woman warning, “once you become a Mall Walker, there’s no way out.”</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Recent research conducted by ParticipACTION revealed a prevalent misperception: most people underestimate how many of those around them - their friends, family members and neighbours - are getting enough physical activity. This new campaign aims to correct this misperception by showcasing the physical activity that is happening all around us and positioning movement as the “in thing” that people want to be a part of.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">“Building on previous education campaigns that focused on increasing awareness of the benefits of physical activity, Fall in with an active crowd aims to shift social norms related to physical activity," said Rebecca Jones, Senior Director of Marketing and Communications at ParticipACTION. “Falling in with an active crowd can create a sense of belonging and connection with others, and help people make physical activity a part of their everyday life.”</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Studies have shown it’s not for a lack of desire to get active, it’s that many find getting started to be intimidating, but it’s much easier and more fun when you have like-minded people to get active with. Fall in with an active crowd, a campaign developed by long time AOR <a href="https://www.zulualphakilo.com/" target="_blank">Zulu Alpha Kilo</a>, showcases how physical activity is taking hold of those closer to them than they might think.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">The national campaign includes Connected TV and linear broadcast spots, with placements on Youtube and Meta. In addition, the campaign also features social videos where someone is troubled by their partner becoming “one of those Pilates people” or a friend being “recruited by yogis”. In other executions, a group of jovial senior road pacers with the phrase “We run these streets.” plays at the faux toughness of these groups.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">“We wanted to bring a fresh approach to communication around physical activity for ParticipACTION. We had an opportunity to bring more meaning to the lives of Canadians by injecting humour and opening up the aperture for what physical activity can look like for Canadians,” says Jenny Glover, Chief Creative Officer at Zulu Alpha Kilo.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">The national campaign will run until March 2024 and was developed in partnership with M&amp;K Media with consultation and French-adapt by The French Shop.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">About ParticipACTION</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">ParticipACTION is a national non-profit charitable organization that envisions a Canada where physical activity is a vital part of everyday life for everyone. As Canada’s leading physical activity organization, ParticipACTION works with its partners, which include organizations in the sport, physical activity and recreation sectors, alongside government and corporate sponsors, to help people move more where they live, learn, work and play. ParticipACTION is generously supported by the Government of Canada. Learn how ParticipACTION has been moving Canadians for over 50 years at ParticipACTION.com.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;"><b>Credits</b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Client: ParticipACTION</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Agency: Zulu Alpha Kilo</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Creative Chairman: Zak Mroueh</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Chief Creative Officer: Jenny Glover, Brian Murray</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Creative Director/Writer: Jonah Flynn</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Creative Director/Art Director: Michael Siegers</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Clients: Elio Atunes Shauna Pichosky Rebecca Jones, Alison Carruthers</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Account Team: &nbsp;Robyn Morrissey, Jaya Rizzi, Sabrina Zavarise</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Chief Strategy Officer: Heather Segal</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Strategy Team: Cameron Fleming, Kiana Ohori</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Producer: Francesca Marchese, Lena Hamady</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Media Agency: M&amp;K Media</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Media Team: Julie McIlroy, Jill McDonald, Ron Bijl, Jennifer Young,&nbsp;Anthony Scattolon,</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">French Agency: The French Shop</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">French Agency Team: Mélanie Duguay, Jennifer Lankry,&nbsp;Catherine Renaud</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Production House: Partners Film</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Executive Producer: Aerin Barnes</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Line Producer: Jeff Schwartz</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Director: &nbsp;Michael Downing</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Post Production: Rooster Post</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Editor: Paul Proulx</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Assistant Editor: Audrey Crunkleton</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Editorial Producer: Sam McLaren</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Colour &amp; VFX / Finishing: Fort York VFX</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Senior Colourist: Jason Zukowski</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Colour Assistant: Jose Salinas</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Lead Flame Artist: Marco Polsinelli</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Flame Assistants: Parker Nugent / Serina Choi</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Post Producer: Valerie Moss</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Audio House: Eggplant Music + Sound</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Director / Composer: Adam Damelin</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Executive Producer: Nicola Treadgold</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Studio Producer: Andrew Sekine</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;">Mac Artists: Cecilia Bernasch, Pavel Petrycki</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: times; font-size: medium;"> <br /></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5257740701872477351/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/01/participaction-wants-people-to-get.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5257740701872477351'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5257740701872477351'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/01/participaction-wants-people-to-get.html' title='ParticipACTION Wants People to Get Moving By “Falling In with an Active Crowd”'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb_xm0IJPvh0Lp_5bD1HElcbJ54RG3iKQ1FNLR6UYd1DernJAy1cl4pDXxqba3Ilus_3ykW-dfvHvhpbPYOwgQPjJjngBKIBtrVKEoIDBf8aTUBiey6c1SzMgbc9S33q4H9lpXljdmvEqg27jiFYA3O-eaBJkASbAu541_7Y3YXqWsHz_qVoYFe3Z8wvxG/s72-c/Mall%20WAlker.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8049445049274842436</id><published>2023-12-19T06:38:00.002-08:00</published><updated>2024-02-23T12:41:36.093-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Articles & Press Releases"/><category scheme="http://www.blogger.com/atom/ns#" term="Hotels.com"/><category scheme="http://www.blogger.com/atom/ns#" term="nba"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Tourism"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>NBA All-Stars Nikola Jokić and Jimmy Butler Reveal their NBA Life on the Road in New Hotels.com Campaign</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYaSlZ1Dsd_NjdPP4KBiQZO0-AWr4_c_gcyFglnRio89D5IHGwx-mql5C7w6l0musxyG_VCNLPAEhNki0ccL1h8MjWM4xUjDH6U9meO2_roeL_UMJNd1753zXWk1JbbubCNbTWO_bwtXWBlVd38vr-KjN8bRGIPjoCy5hwoURBvTeZlKx07RQH94PiXl8/s1920/PonyFriendly.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYaSlZ1Dsd_NjdPP4KBiQZO0-AWr4_c_gcyFglnRio89D5IHGwx-mql5C7w6l0musxyG_VCNLPAEhNki0ccL1h8MjWM4xUjDH6U9meO2_roeL_UMJNd1753zXWk1JbbubCNbTWO_bwtXWBlVd38vr-KjN8bRGIPjoCy5hwoURBvTeZlKx07RQH94PiXl8/s600/PonyFriendly.jpg" width="600" /></a></div> <iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/9HKgWApYRVc" width="730" youtube-src-id="9HKgWApYRVc"></iframe> <span style="font-size: medium;">As the Official Travel Partner of the NBA, <a href="https://Hotels.com">Hotels.com</a> unveiled today a campaign spotlighting the ultimate road warriors — NBA players — who spend half of the season traveling and staying in hotel rooms.&nbsp; The campaign, Hotel like a Pro™, is headlined by two of the league’s biggest stars: two-time Kia NBA MVP Nikola Jokić and 2023 Eastern Conference Finals MVP Jimmy Butler.&nbsp;</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Set to premiere during the marquee Christmas Day games, the Hotel like a Pro™ films feature Jokić and Butler as they share their own personal and peculiar hotel hacks with their up and-coming teammates, guard Peyton Watson and rookie Jaime Jaquez Jr.&nbsp; The spots also showcase Hotels.com’s newly launched rewards program, One Key, and the app’s smart shopping feature that helps travelers more easily compare and narrow down hotels in the app.&nbsp;</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Known as “The Joker,” Jokić brings a touch of whimsy to the campaign as he combines his love for horses with hotel scouting on the Hotels.com app. A pony stars alongside the Serbian player and his teammate Watson as they search for pet-friendly hotels.*</span><span style="font-size: medium;">&nbsp; In another spot, Jokić uses OneKeyCash to plan a trip home to his beloved Serbia — tune in to see if Watson is invited.&nbsp;</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Meanwhile, coffee connoisseur Butler, famous for starting a $20-a-cup coffee shop during the 2020 NBA Restart in Orlando, guides Jaquez through the art of comparing coffee, just like Hotels.com lets travelers compare hotels side by side in the app.</span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/uFrV0Z6VhY0" width="730" youtube-src-id="uFrV0Z6VhY0"></iframe></div></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">“This campaign is rooted in the insight that being on the road for over 40 games and 40,000 miles every season makes NBA players quite the hotel experts,” said Expedia Group’s Senior Vice President of Global Marketing Michele Rousseau. “Teaming up with last season’s NBA conference MVPs adds that winning touch, inspiring fans to find their perfect somewhere and make the most of their hotel stay.”</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">This season marks Hotels.com’s fourth as the Official Travel Partner of the NBA. Filmed at the <a href="https://ca.hotels.com/ho126110/the-hollywood-roosevelt-los-angeles-united-states-of-america/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002" target="_blank">Roosevelt Hotel</a> and <a href="https://ca.hotels.com/ho105304/fairmont-century-plaza-los-angeles-united-states-of-america/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002" target="_blank">Fairmont Centry Plaza</a> in Los Angeles, the 10-, 15- and 30-second films in this season’s campaign will air throughout the season in the U.S. and Canada. Fans will also see branding and campaign elements at arenas around the country and in the NBA2K video game.&nbsp;</span></div><div><br /></div><div><span style="font-size: xx-small;"><i>*Hotel pet policy is on a horse-by-horse basis. Check before you book.</i></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8049445049274842436/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/12/nba-all-stars-nikola-jokic-and-jimmy.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8049445049274842436'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8049445049274842436'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/12/nba-all-stars-nikola-jokic-and-jimmy.html' title='NBA All-Stars Nikola Jokić and Jimmy Butler Reveal their NBA Life on the Road in New Hotels.com Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYaSlZ1Dsd_NjdPP4KBiQZO0-AWr4_c_gcyFglnRio89D5IHGwx-mql5C7w6l0musxyG_VCNLPAEhNki0ccL1h8MjWM4xUjDH6U9meO2_roeL_UMJNd1753zXWk1JbbubCNbTWO_bwtXWBlVd38vr-KjN8bRGIPjoCy5hwoURBvTeZlKx07RQH94PiXl8/s72-c/PonyFriendly.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6232487977089020195</id><published>2023-12-01T06:00:00.008-08:00</published><updated>2024-02-23T12:40:10.835-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Craft Sportswear"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Forsman & Bodenfors"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Running brand Craft Creates the Ultimate Beer for Runners</title><content type='html'><p><span style="font-family: georgia; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: georgia; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Z-KpLijdq1svl1SS892RFVQpF7C0Vxl2ZnqdxBCKBkaJxhwBFJeB1hFSXNEoc3YBEqb0uyJyXSNzxQ0HbqkQVRCEhaa8SS5mjNLPvRD0t3l9LUzXcHh8JH6bdoZ5jlN3sO7fEF_WNUiIZDlwMmpF6h3-8PCt6r8bkUyjUF4g9sWVIvmfJ0e4JeG_sRw/s1920/CraftBeerMain.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Z-KpLijdq1svl1SS892RFVQpF7C0Vxl2ZnqdxBCKBkaJxhwBFJeB1hFSXNEoc3YBEqb0uyJyXSNzxQ0HbqkQVRCEhaa8SS5mjNLPvRD0t3l9LUzXcHh8JH6bdoZ5jlN3sO7fEF_WNUiIZDlwMmpF6h3-8PCt6r8bkUyjUF4g9sWVIvmfJ0e4JeG_sRw/w640-h360/CraftBeerMain.jpg" width="640" /></a></span></div><span style="font-family: georgia; font-size: medium;"><span style="background-color: white; color: #222222;">If you’re a dedicated runner, you’re no stranger to the post-run beer. A way to celebrate after a tough race, relax with friends after a training session or just wind down after your weekend long run. Making it an established ritual of running culture.</span></span><p></p><p style="background-color: white; color: #222222; margin: 0cm;"><span style="font-family: georgia; font-size: medium;">That’s why <a href="https://www.craftsportswear.com/global/" target="_blank">Craft</a> decided to team up with the Swedish brewery Spike, to make the ultimate post run beer. By optimizing it with all the extra nutritions, minerals and vitamins that your body need to recover in the best possible way.<br /><br />The beer was created together with creative agency <a href="https://www.forsman.com/" target="_blank">Forsman &amp; Bodenfors</a> and launched during UTMB, the world’s biggest trail-running event. It will tour other future running races and events.</span></p><p style="background-color: white; color: #222222; margin: 0cm;"><span style="font-family: georgia; font-size: medium;">&nbsp;</span></p><p style="background-color: white; color: #222222; margin: 0cm;"><span style="font-family: georgia; font-size: medium;"><span style="color: black;">Mimmi Kotka, (MsC Molecular Nutrition, Sports Nutritionist, Ultra Runner, explains, "</span><span style="color: black;">Is beer a good recovery drink after a run? Alcohol is not ideal for recovery or athletic performance, as it offers no nutritional value in that regard. However, beer is relatively low in alcohol and packed with lots of nutrition. This, together with the calories might be precisely what the body needs as they are essential for supporting training adaptations and recovery. Moreover, the social aspect of sharing a beer, along with the camaraderie of friends, good times, and delicious food, should not be underestimated in terms of its contribution to recovery. Nourishing the soul is just as vital as nourishing the body."</span></span></p><p style="background-color: white; color: #222222; margin: 0cm;"><span style="font-family: georgia; font-size: medium;">&nbsp;</span></p><p style="background-color: white; color: #222222; margin: 0cm;"><span style="color: black;"><span style="font-family: georgia; font-size: medium;">The beer, suitably named Craft Beer is packed with extra B vitamins (such as B6, niacin, riboflavin and folate), minerals (including potassium, magnesium and phosphorus), and dietary fiber. It also contains antioxidants like flavonoids and polyphenols which contribute to overall well-being.</span></span></p><p style="background-color: white; color: #222222; margin: 0cm;"><span style="font-family: georgia; font-size: medium;">&nbsp;</span></p><p style="background-color: white; color: #222222; margin: 0cm;"><span style="font-family: georgia; font-size: medium;"><span style="color: black;">Niklas Moberg, Head of Brand at Craft Sportswear, adds, "</span><span style="color: black;">We’re all about supporting runners and running culture as much as possible. Sometimes it’s by making the best possible shoes and gear, sometimes it’s about sponsoring great athletes, and sometimes it’s about maximizing the experience for the ones who enjoy a post run beer."</span></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: georgia; font-size: medium;"><br /></span></div><p></p><p class="MsoNormal"><span lang="SV"><b><span style="font-family: georgia; font-size: medium;">&nbsp;CREDITS</span></b></span></p><p class="MsoNormal"><b><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Client: Craft Sportswear<o:p></o:p></span></span></b></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Head of Brand: Niklas Moberg<o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Global Creative Director: Daniel Högling<o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Creative Director: Nicolas Peyrau <o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Creative Director: Niklas Ericsson <o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Go To Market Manager: Michaela Winckler <o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">&nbsp;</span></span></p><p class="MsoNormal"><b><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Agency: Forsman &amp; Bodenfors<o:p></o:p></span></span></b></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Art Director: Karl Risenfors<o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Art Director: Julia Holtback Yeter<o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Art Director / Designer: Martin Joelsson <o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Account Director: Ewa Edlund<o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Photographer: Rasmus Brandin<o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">Retouch: Peter Walther<o:p></o:p></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">&nbsp;</span></span></p><p> </p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: georgia; font-size: medium;">&nbsp;</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6232487977089020195/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/12/running-brand-craft-creates-ultimate.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6232487977089020195'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6232487977089020195'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/12/running-brand-craft-creates-ultimate.html' title='Running brand Craft Creates the Ultimate Beer for Runners'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Z-KpLijdq1svl1SS892RFVQpF7C0Vxl2ZnqdxBCKBkaJxhwBFJeB1hFSXNEoc3YBEqb0uyJyXSNzxQ0HbqkQVRCEhaa8SS5mjNLPvRD0t3l9LUzXcHh8JH6bdoZ5jlN3sO7fEF_WNUiIZDlwMmpF6h3-8PCt6r8bkUyjUF4g9sWVIvmfJ0e4JeG_sRw/s72-w640-h360-c/CraftBeerMain.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4200567008887512652</id><published>2023-10-13T06:28:00.003-07:00</published><updated>2023-11-16T06:49:15.675-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Fox Sports"/><category scheme="http://www.blogger.com/atom/ns#" term="Special U.S."/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Special U.S. Leverages Comedic Skills of FOX Sports Broadcast Team in New NFL Promo </title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_5ufyfK8KuPWt5btI3NhmBlflPykS7EPH8YYVndOeMd_7ghh5bwW52e9EHtGTqv5S377SNVlgI-iMvLRVh_HX_e-nh1k7ZcwboIJhpElJeTvEYZad11wGG5Gkn5x4qGifFGqlkLH_3Bjwc4YjUeCyIEw3r5BtNKmTrODlDTR7GpEHtZnCkq_PWHjJ-ic/s1336/image%20%281%29.png" style="display: block; 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font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Special U.S.</span></a>&nbsp;has created<span style="color: #222222; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;a trilogy of comedic spots featuring FOX NFL’s star broadcasters–Erin Andrews, Kevin Burkhardt, Greg Olsen and Tom Rinaldi–with a humorous look at what happens when they’re not on camera Sunday calling Fox’s “America’s Game of the Week,” the #1 program on television for 14 straight seasons.&nbsp;&nbsp;</span></span></p><div style="background-color: white; color: #222222; margin-bottom: 15pt; margin-top: 15pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;">The first promo spot, “<a data-saferedirecturl="https://www.google.com/url?q=https://em2comms.mxmagnoilia.com/60c90e76070ed94b22ae9d92/l/aheSpO8lIfSviFxgu?rn%3DIychdmcHBSYpZHb5NlI%26re%3Di02bj5CbpFWbnBUYpZHb5NnLzRWY0FWZydmI%26sc%3Dfalse&amp;source=gmail&amp;ust=1697289729981000&amp;usg=AOvVaw2HmNX9SrFKDg9wDEPM2WQh" href="https://em2comms.mxmagnoilia.com/60c90e76070ed94b22ae9d92/l/aheSpO8lIfSviFxgu?rn=IychdmcHBSYpZHb5NlI&amp;re=i02bj5CbpFWbnBUYpZHb5NnLzRWY0FWZydmI&amp;sc=false" style="color: #1155cc;" target="_blank">Catchphrase</a>,” launched at the beginning of FOX NFL’s 30th season in September, with “<a data-saferedirecturl="https://www.google.com/url?q=https://em2comms.mxmagnoilia.com/60c90e76070ed94b22ae9d92/l/Do5nzNBvPTzCmr4lR?rn%3DIychdmcHBSYpZHb5NlI%26re%3Di02bj5CbpFWbnBUYpZHb5NnLzRWY0FWZydmI%26sc%3Dfalse&amp;source=gmail&amp;ust=1697289729981000&amp;usg=AOvVaw2--TDsWg4s9H248m7HRbOO" href="https://em2comms.mxmagnoilia.com/60c90e76070ed94b22ae9d92/l/Do5nzNBvPTzCmr4lR?rn=IychdmcHBSYpZHb5NlI&amp;re=i02bj5CbpFWbnBUYpZHb5NnLzRWY0FWZydmI&amp;sc=false" style="color: #1155cc;" target="_blank">Team Jackets</a>” set to launch Sunday, October 15th. The third spot “Full Bradshaw” will debut in November.</span></span></div><div style="background-color: white; color: #222222; margin-bottom: 15pt; margin-top: 15pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span style="color: black;">“To celebrate our 30th anniversary season of the NFL on FOX, we created a promo campaign that spotlights our standout broadcast team and their unique camaraderie,” said&nbsp;Robert Gottlieb, President, Marketing, Fox Sports. “They definitely brought the fun in these comedic spots, and it was great working with our creative partners at Special US and O Positive.”</span></span></span></div><div style="background-color: white; color: #222222; margin-bottom: 15pt; margin-top: 15pt;"></div><div style="background-color: white; color: #222222;"><span style="font-family: arial; font-size: medium;">The campaign recognizes that for NFL fans, the viewing experience is more than what’s happening on the field. The chemistry in the broadcast booth and sidelines matters a lot, especially as media partners seek to elevate their teams along with audience preference and favorability of their programming. Each of the spots play up the natural warmth and camaraderie of their on-air personalities:&nbsp;<br /></span></div><div style="background-color: white; color: #222222;"></div><ul style="background-color: white; color: #222222;"><li style="margin-left: 15px;"><p dir="ltr" style="margin-bottom: 0pt; margin-top: 15pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;">The “America’s Game of the Week” broadcast team is introduced in “Catchphrase” brainstorming funny catch phrases to use during their NFL coverage for the football term “sack” from Sack-a-Roni and Cheese to Sackity-Sack-don’t-Sack-back.</span></span></p></li><li style="margin-left: 15px;"><p dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;">The campaign continues with “Team Jackets” launching 10/15 where we see Olsen, Fox’s lead NFL analyst, distribute embroidered bomber jackets to the squad—his co-analyst, Burkhardt, objects to his ridiculous “L’il Baby Kay Kay” nickname.</span></span></p></li><li style="margin-left: 15px;"><div style="margin-bottom: 15pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;">The&nbsp; third spot plays up the Olsen/Burkhardt chemistry again in a hair-raising humorous spot to be unveiled in November.&nbsp;</span></span></div></li></ul><div style="background-color: white; color: #222222; margin-bottom: 15pt; margin-top: 15pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;">“The campaign was a dream to work on because we already had our starring cast in place,” said Dave Horton, ECD, Special U.S.&nbsp; “Greg Olsen and Kevin Burkhardt make a perfect comic team, Erin Andrews plays it smart and Tom Rinaldi is like a long-time friend to sports fans. Everything, from concepts to dialogue and the shoots themselves, felt natural, effortless and a joy to produce.”</span></span></div><div style="background-color: white; color: #222222; margin-bottom: 15pt; margin-top: 15pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><br /></span></span></div><div style="background-color: white; color: #222222; margin-bottom: 15pt; margin-top: 15pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><b><span style="font-family: arial; font-size: medium;">CREDITS</span></b></span></div><div style="background-color: white; color: #222222; margin-bottom: 15pt; margin-top: 15pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><div><b>Fox Sports NFL Campaign Credits</b><br /></div><div><br /></div><div style="margin-bottom: 0pt; margin-top: 0pt;"><b>CLIENT - FOX SPORTS</b></div><div style="margin-bottom: 0pt; margin-top: 0pt;">President, Marketing: Robert Gottlieb</div><div style="margin-bottom: 0pt; margin-top: 0pt;">SVP, On-Air Promotions: Bill Battin</div><div style="margin-bottom: 0pt; margin-top: 0pt;">VP, Marketing: Blake Danforth</div><div style="margin-bottom: 0pt; margin-top: 0pt;">VP, Marketing: Keith Hritz&nbsp;</div><div style="margin-bottom: 0pt; margin-top: 0pt;">VP, Brand Marketing: Keri Gajewski&nbsp;</div><div style="margin-bottom: 0pt; margin-top: 0pt;">VP, Production: Claudina Mercado&nbsp;</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Creative Director: Josh Nichols</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Director, On-Air Promotions: Meghan de Andrade</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Production Coordinator: Meghan Rock</div><div><br /></div><div style="margin-bottom: 0pt; margin-top: 0pt;"><b>AGENCY - SPECIAL U.S.</b><br />Partner / CEO: Cade Heyde<br />Partner / Executive Creative Director: Dave Horton<br />Partner / Executive Creative Director: Matthew Woodhams-Roberts<br />Partner / Chief Strategy Officer: Kelsey Hodgkin</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Partner / Chief Production Officer: Victor Palumbo<br />Creative Director: Phil Fattore<br />Associate Creative Director: Alyssa Cavanaugh<br />Senior Account Director: Lindsay Friedgood</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Strategy Director: Ravi Jayanath&nbsp;</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Producer: Dan Watson</div><div><br /></div><div style="margin-bottom: 0pt; margin-top: 0pt;"><b>PRODUCTION - O POSITIVE</b></div><div style="margin-bottom: 0pt; margin-top: 0pt;">Director: Brian Billow</div><div style="margin-bottom: 0pt; margin-top: 0pt;">DP: Bob Yeoman</div><div style="margin-bottom: 0pt; margin-top: 0pt;">EP: Ralph Laucella</div><div style="margin-bottom: 0pt; margin-top: 0pt;">EP: Marc Grill</div><div style="margin-bottom: 0pt; margin-top: 0pt;">EP: Ken Licata</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Producer: Eric Liney</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Production Designer: Maia Javan</div><div><br /></div><div style="margin-bottom: 0pt; margin-top: 0pt;"><b>EDIT - MACKCUT</b></div><div style="margin-bottom: 0pt; margin-top: 0pt;">Editor: Ryan Steele</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Asst: Devon Flint</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Executive Producer: Gina Pagano</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Producer: Kayla Robinson</div><div><br /></div><div style="margin-bottom: 0pt; margin-top: 0pt;"><b>VFX - The Mill</b></div><div style="margin-bottom: 0pt; margin-top: 0pt;">CD: Chris Knight</div><div style="margin-bottom: 0pt; margin-top: 0pt;">MD / EP:&nbsp; Anastasia Von Rahl</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Sr Prod: Katie Buckley</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Associate Prod: Spencer Ruehl</div><div style="margin-bottom: 0pt; margin-top: 0pt;">Compositing Lead: Chris Knight</div><div style="margin-bottom: 0pt; margin-top: 0pt;">CG Supervisor: Tim Kafka</div><div><br /><b>COLOR - The Mill</b><br /></div><div style="margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;">Colorist, Paul Yacono</div><div style="margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;">Senior Color Producer, Denise Brown</div><div><br /><b>SOUND DESIGN &amp; MIX - JSM Music/Eleven&nbsp;</b></div></span></span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4200567008887512652/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/10/special-us-leverages-comedic-skills-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4200567008887512652'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4200567008887512652'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/10/special-us-leverages-comedic-skills-of.html' title='Special U.S. Leverages Comedic Skills of FOX Sports Broadcast Team in New NFL Promo '/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_5ufyfK8KuPWt5btI3NhmBlflPykS7EPH8YYVndOeMd_7ghh5bwW52e9EHtGTqv5S377SNVlgI-iMvLRVh_HX_e-nh1k7ZcwboIJhpElJeTvEYZad11wGG5Gkn5x4qGifFGqlkLH_3Bjwc4YjUeCyIEw3r5BtNKmTrODlDTR7GpEHtZnCkq_PWHjJ-ic/s72-c/image%20%281%29.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3792090492080651962</id><published>2023-09-29T06:20:00.000-07:00</published><updated>2023-09-30T07:32:59.842-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="NFL"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Los Angeles Rams Run the Numbers in 'Numbers Game'</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghLbvIkrADHX7BR0IqlH43Jqv43YW3cdfjRPQAIvIwp56lF6wis88Eq9tHkrOxJF5GlNWDyd3fpdAxVWVL1LX_l0L0KrVz46dWOvGGmvos1t81iHid_7tlH6XClvJqWQmmPtopiQe00WjaQy2z73gv6mrr0CfmEba1yqdwIKQmI58YlVJ37IKrmKXqvEY/s1550/LA%20RAMS%20-%20Sleep%20Numbers.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="871" data-original-width="1550" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghLbvIkrADHX7BR0IqlH43Jqv43YW3cdfjRPQAIvIwp56lF6wis88Eq9tHkrOxJF5GlNWDyd3fpdAxVWVL1LX_l0L0KrVz46dWOvGGmvos1t81iHid_7tlH6XClvJqWQmmPtopiQe00WjaQy2z73gv6mrr0CfmEba1yqdwIKQmI58YlVJ37IKrmKXqvEY/s600/LA%20RAMS%20-%20Sleep%20Numbers.jpg" width="600" /></a></div><span face="Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif" id="m_-1049157881393358164x_x_docs-internal-guid-8ac764e2-7fff-8714-bac1-9d2acf2c9c2b" style="background-color: white;"><p dir="ltr" style="font-size: 16px; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span face="Arial, sans-serif" style="font-size: 11pt;">&nbsp;</span></p><p dir="ltr" style="font-size: 16px; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; font-size: 16px; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/ib3Hj1K1ZRk" width="730" youtube-src-id="ib3Hj1K1ZRk"></iframe></div><p style="font-size: 16px;"></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Arial, sans-serif">The Super Bowl LVI Champion<a href="https://www.therams.com/" target="_blank"> Los Angeles Rams</a></span><span face="Arial, sans-serif">&nbsp;and <a href="https://www.sleepnumber.com/" target="_blank">Sleep Number</a>, the Official Sleep + Wellness Partner of the NFL, debut “Numbers Game,” a short film featuring safety and team co-captain Jordan Fuller who suffered a season-ending injury in January of 2022. In the film, Fuller narrates the story of his career and “where it all stopped” with his season-ending ankle and&nbsp;</span><span face="Arial, sans-serif">hamstring injuries, “but it’s also where it began,” he says and then chronicles his road to recovery, citing an impressive aggregate of numbers. Fuller</span><span face="Arial, sans-serif">&nbsp;recounts everything from the number of his career tackles and assists to the number of weeks of rehab and hours of restorative sleep on his Sleep Number smart bed following his injury. “Recovery is a numbers game,” he says in the film, and the numbers add up to his successful recuperation and return to the Rams starting lineup this season. “Numbers Game” demonstrates how individualized sleep on a Sleep Number smart bed helps contribute to better performance on the field, and underscores the fact that 80% of NFL players have a Sleep Number smart bed.</span></span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">Patrick Campion, Sleep Number VP, Marketing, Planning &amp; Brand Partnerships, said: “We are proud of our work with Jordan and the LA Rams Sports Medicine and Performance staff on his recovery. Great example of how individualizing your sleep on a Sleep Number smart bed elevates your game to the next level and we are very excited to share his story with fans.”&nbsp;</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">“A good night’s sleep is critical for my recovery and my performance,” Fuller added. “Over the years, I’ve grown to realize how much more productive I can be throughout the hours I’m awake if I get the proper amount of rest. When you add Sleep Number to the mix, it’s a game changer.”</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">“Jordan’s story is one of hard work, resilience and determination and we are grateful to be able to showcase his journey in such an unprecedented way,”&nbsp; said Los Angeles Rams Chief Commercial Officer Jennifer Prince.&nbsp; “This collaboration with Sleep Number embodies everything we mean when we talk about partnering with purpose.&nbsp; While the authentic integration of Sleep Number’s technology into our recovery process is the foundation, this storytelling gives our fans a unique look into our partnership and the incredible commitment Jordan made to return to the field this season.”</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">&nbsp;</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Arial, sans-serif">Produced by Rams Studios, “Numbers Game” recreates Fuller’s compelling story through an inventive combination of live-action and animation created in collaboration with Director Aaron Rolo, known for his filmmaking work in sports and music, including a recent ESPN spot featuring LeBron James for the 2023 NBA Western Conference Finals and animated live-music films for Travis Scott's&nbsp;</span><span face="Arial, sans-serif" style="font-style: italic;">Utopia</span><span face="Arial, sans-serif">. The powerful soundtrack for “Numbers Game” is “Vengeance” by Zack Hemsey, who is widely known for his film and TV scores. The film’s unique storytelling and sound design bring to life a cascade of numbers, graphically illustrating the significance of rest on health and mental wellness in Fuller’s recovery.&nbsp;</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">&nbsp;</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">“I loved working with Aaron Rolo, Sleep Number and the Rams to create this film,” said Fuller. “They set a clear vision and made it really easy for me to do what needed to be done on camera. I liked it a lot because it was all just me being myself. Everyone was awesome and I was grateful we spent that time together. It’s something I’m going to remember for a long, long time.”&nbsp;</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">Fuller was drafted by the Rams in 2020 and was a starting safety during his rookie season. By 2021, he was voted a team captain for the first time as well as serving as the Rams’ on-field defensive signal caller. He was a key contributor to the Rams’ 2021 defense which culminated in their Super Bowl LVI win, but Fuller had an injury-shortened 2022 season. His hard work to get healthy, his consistency and commitment to teammates along with exemplary leadership abilities were acknowledged by his fellow players who voted him a captain again this year for the second time.&nbsp;</span></p><span style="font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium; font-weight: 700; text-decoration-line: underline;">CREDITS:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium; font-weight: 700; text-decoration-line: underline;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #242424; font-weight: 700;">Director, Editor, and Animator</span><span face="Arial, sans-serif" style="color: #242424;">: Aaron Rolo</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #242424; font-weight: 700;">Music</span><span face="Arial, sans-serif" style="color: #242424;">: Zack Hemsey</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">&nbsp;</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium; font-weight: 700;">Sleep Number</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">Vice President, Marketing, Planning, and Brand Partnerships:&nbsp; Patrick Campion</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">Senior Specialist, Partnerships:&nbsp; Lindsey Schumer</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">Senior Director, Public Relations:&nbsp; Julie Elepano</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">&nbsp;</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium; font-weight: 700;">Los Angeles Rams</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Chief Operating Officer:&nbsp; Kevin Demoff</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Chief Marketing Officer:&nbsp; Kathryn Kai-ling Frederick</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Chief Commercial Officer:&nbsp; Jennifer Prince</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Vice President, Brand Strategy:&nbsp; Lexi VonderLieth</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Vice President and General Manager, Rams Studios:&nbsp; Marissa Daly</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Vice President, Marketing Operations:&nbsp; Margaret Plouffe</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Vice President, Corporate Affairs:&nbsp; Joanna Hunter</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Vice President, Legal:&nbsp; Todd Davis</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Senior Director, Partnership Management:&nbsp; Brittany Ramos</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Senior Director, Creative:&nbsp; Cory Befort</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Director, Studios Operations:&nbsp; Michelle Runch</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Director, Video:&nbsp; Chris Williams</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Senior Producer:&nbsp; Solo Koo</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Senior Manager, Brand Strategy:&nbsp; Rachel Zisman</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Senior Manager, Partnership Design:&nbsp; Cate Howard</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: medium;"><span face="Arial, sans-serif" style="color: #242424;">Senior Manager, Partnership Management</span><span face="Arial, sans-serif">:&nbsp;&nbsp;</span><span face="Arial, sans-serif" style="color: #242424;">Jayla Winston</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Senior Manager, Marketing Operations:&nbsp; Brittany Cipolla</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Manager, Studio Operations:&nbsp; Melissa Park</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Manager, Player Partnerships:&nbsp; Emma McVay</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Photography Lead:&nbsp; Brevin Townsell</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Photographer:&nbsp; Travis Ellison</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Motion Graphics Designer:&nbsp; Jake Dunn</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Coordinator, Brand Strategy:&nbsp; Tiras Holifield</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="color: #242424; font-size: medium;">Coordinator, Studio Operations:&nbsp; Danielle Mandel</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: medium;">&nbsp;</span></p></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3792090492080651962/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/los-angeles-rams-run-numbers-in-numbers.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3792090492080651962'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3792090492080651962'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/los-angeles-rams-run-numbers-in-numbers.html' title='Los Angeles Rams Run the Numbers in 'Numbers Game''/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghLbvIkrADHX7BR0IqlH43Jqv43YW3cdfjRPQAIvIwp56lF6wis88Eq9tHkrOxJF5GlNWDyd3fpdAxVWVL1LX_l0L0KrVz46dWOvGGmvos1t81iHid_7tlH6XClvJqWQmmPtopiQe00WjaQy2z73gv6mrr0CfmEba1yqdwIKQmI58YlVJ37IKrmKXqvEY/s72-c/LA%20RAMS%20-%20Sleep%20Numbers.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8674774449606750839</id><published>2023-09-26T06:19:00.002-07:00</published><updated>2023-11-05T06:10:28.570-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="HeyLetsGo"/><category scheme="http://www.blogger.com/atom/ns#" term="Plymouth Rock"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>NHL Star Hampus Lindholm Features in Season 2 of HeyLet'sGo 'The Bostonians' Ad Campaign</title><content type='html'><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSkg-CMHyUy_csUY26XG3Dxj_CTXMZ8cagvQRhXqOmDyCvJ81LcHiZroEXjLACKA6N6oPtGvSisX-PefxN5EHFr5Xg7_Kr61XvNHUg3vBEyfTBsH7Our3MBQ0lrd_7Mk1ZSFVfb_REyVoOIKNt1bPt_q3o0E9IC1Wb-4OjDUeQgS7v5yut1j438iNAiHM/s1307/Hampus%20Plymouth.jpg" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: arial; font-size: medium;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSkg-CMHyUy_csUY26XG3Dxj_CTXMZ8cagvQRhXqOmDyCvJ81LcHiZroEXjLACKA6N6oPtGvSisX-PefxN5EHFr5Xg7_Kr61XvNHUg3vBEyfTBsH7Our3MBQ0lrd_7Mk1ZSFVfb_REyVoOIKNt1bPt_q3o0E9IC1Wb-4OjDUeQgS7v5yut1j438iNAiHM/w640-h426/Hampus%20Plymouth.jpg" width="640" /></span></a></div><span style="font-family: arial; font-size: medium;">Welcome to “Season 2” of <a href="https://www.adstasher.com/2022/07/plymouth-rock-launches-bostonians-ad.html" target="_blank">The Bostonians from Plymouth Rock Assurance</a>. While sports sponsorship TV campaigns frequently have “the baseball one,” “the hockey one,” and “the football one” separately, in a sports-crazy town like Boston, everyone is a fan of everything. So <a href="https://www.plymouthrock.com/" target="_blank">Plymouth Rock</a>, working with their agency, <a href="https://heyletsgo.co/" target="_blank">HeyLet’sGo</a>, decided to put every team under one roof in the “Bostonians,” explained agency Director/CCO Tim Cawley.&nbsp;</span><div><span style="font-family: arial; font-size: medium;"><br /></span></div><div><span style="font-family: arial; font-size: medium;">After a successful Season 1, the gang is back, this time featuring the Bruins’ Hampus Lindholm (one of the NHL’s leading vote-getters for the Norris Trophy for Best Defenseman) in his first advertising role. “Hampus is great on camera and a natural comedian. The ‘Roomies’ script was directly inspired by the fandom the agency’s biggest hockey fans had when they heard we’d be working with him”, added Cawley.&nbsp;</span></div><div><span style="font-family: arial; font-size: medium;"><br /></span></div><div><span style="font-family: arial; font-size: medium;">The campaign will run on games and sports programming throughout New England during the Bruins, Pats and Sox seasons, with the Lindholm work launching this week, in conjunction with NHL pre-season.&nbsp;</span></div><div><span style="font-family: arial; font-size: medium;"><br />New work can be seen here:</span></div><div><ul style="text-align: left;"><li><a href="https://vimeo.com/864150464/d6c9a05d5c?share=copy " target="_blank"><span style="font-family: arial; font-size: medium;">Hampus Intro</span></a></li><li><span style="font-family: arial; font-size: medium;"><a href="https://vimeo.com/864937484/1bb5a233ae?share=copy" target="_blank">Sleepy Time</a>&nbsp;</span></li><li><a href="https://vimeo.com/864149511/2802d3b915?share=copy" target="_blank"><span style="font-family: arial; font-size: medium;">Defensive&nbsp;</span></a></li><li><span style="font-family: arial; font-size: medium;"><a href="https://vimeo.com/864150108/6c5b404a6a?ts=0&amp;share=copy" target="_blank">Roomies</a>&nbsp;&nbsp;</span></li><li><a href="https://vimeo.com/864937984/85f7d81d8a?share=copy " target="_blank"><span style="font-family: arial; font-size: medium;">Wally's Uniform</span></a></li></ul></div><div><span style="font-family: arial; font-size: medium;"><br /></span></div><div><span style="font-family: arial; font-size: medium;"><br /></span></div><div><b><span style="font-family: arial; font-size: medium;">CREDITS:</span></b></div><div><p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Client: Plymouth Rock Assurance</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Agency / Production Company: HeyLet’sGo!<span class="apple-converted-space">&nbsp;</span></span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Director/CCO/Theme Song Composer - Tim Cawley&nbsp;</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">ECD’s – Mike Shaughnessy (AD on Sleepy Time), Dave Loew (CW on Sleepytime)<span class="apple-converted-space">&nbsp;</span></span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">ACD/Writer – Al Duggan</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Senior Art Director – Cat Wickham</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">DP - Patrick Ruth&nbsp;</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Executive Producer - Kaitlyn Wurtzburg</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Associate Producer - Olivia Leete&nbsp;</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Editor - Mary Grace Cronin&nbsp;</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm; vertical-align: baseline;"><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Color - Mike Grasela</span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm;"><span style="font-family: arial; font-size: medium;"><span class="xxcontentpasted0"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Mix - Mark Wong&nbsp;</span></span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xxmsonormal" style="margin: 0cm;"><span style="font-family: arial; font-size: medium;"><span class="xxcontentpasted0"><span lang="EN-US" style="border: 1pt none windowtext; color: #242424; padding: 0cm;">Music: Tom Polce</span></span><span lang="EN-US" style="color: #242424;"><o:p></o:p></span></span></p> <p class="xmsonormal" style="line-height: 115%; margin: 0cm;"><span lang="EN-US" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;"><br /></span></span></p><p class="xmsonormal" style="line-height: 115%; margin: 0cm;"><span lang="EN-US" style="line-height: 115%;"><span style="font-family: arial; font-size: medium;">&nbsp;</span></span></p> <span style="font-family: arial; font-size: medium;"><b><span lang="EN-US" style="line-height: 107%;">About Hey Let’s Go:</span></b></span></div><div><span style="font-family: arial; font-size: large;">Boston-based <a href="https://heyletsgo.co/" target="_blank">HeyLet’sGo</a> is an ad agency that behaves like a production company. Recent clients include Envestnet, Lawn Doctor, Google, Plymouth Rock Assurance, WPEngine, Computershare, Bent Water Beer and Travelers Insurance.</span></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8674774449606750839/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/nhl-star-hampus-lindholm-features-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8674774449606750839'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8674774449606750839'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/nhl-star-hampus-lindholm-features-in.html' title='NHL Star Hampus Lindholm Features in Season 2 of HeyLet'sGo 'The Bostonians' Ad Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSkg-CMHyUy_csUY26XG3Dxj_CTXMZ8cagvQRhXqOmDyCvJ81LcHiZroEXjLACKA6N6oPtGvSisX-PefxN5EHFr5Xg7_Kr61XvNHUg3vBEyfTBsH7Our3MBQ0lrd_7Mk1ZSFVfb_REyVoOIKNt1bPt_q3o0E9IC1Wb-4OjDUeQgS7v5yut1j438iNAiHM/s72-w640-h426-c/Hampus%20Plymouth.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3319063678053693267</id><published>2023-09-26T05:59:00.001-07:00</published><updated>2023-09-26T05:59:03.848-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="F1"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><category scheme="http://www.blogger.com/atom/ns#" term="xbox"/><title type='text'>XBox Reveals Formula 1 Partnership with BWT Alpine Formula 1 Racing Team</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0djPnU-ty2WloBwTMx5_1Iy0Qqunvw0odtYQdj6CRUGpOVUkW3nCXsfn2Qrvw-R5UFj3G2fz-GdrWdSoASFaIuC_jFQKH8-5uptOjFFcAz-HQqAbYVqWE_Ob3VKeJ2DPCCw_LXr8KuXoCxj1M_bsuBv8QmZxKyPS88Q3t_qEcV-PJ6nLnlGwmZq8tW031/s1550/BMW%20Alpine.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="871" data-original-width="1550" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0djPnU-ty2WloBwTMx5_1Iy0Qqunvw0odtYQdj6CRUGpOVUkW3nCXsfn2Qrvw-R5UFj3G2fz-GdrWdSoASFaIuC_jFQKH8-5uptOjFFcAz-HQqAbYVqWE_Ob3VKeJ2DPCCw_LXr8KuXoCxj1M_bsuBv8QmZxKyPS88Q3t_qEcV-PJ6nLnlGwmZq8tW031/s600/BMW%20Alpine.jpg" width="600" /></a></div><p> <iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/780QAkyO7aY" width="730" youtube-src-id="780QAkyO7aY"></iframe>&nbsp;</p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><a href="https://www.xbox.com/" target="_blank">Xbox</a> have announced they are the proud new Official Console Partner of the <a href="https://www.formula1.com/en/teams/Alpine.html" target="_blank">BWT Alpine Formula 1 racing team</a> with a global social media campaign.</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The launch film, which showcases the raw power of these two powerhouses, was created by <a href="https://cmnppl.com/" target="_blank">Common People Films</a>, directed by Ben Newbury, in collaboration with Miai Brand Partnerships. The campaign will run on Youtube and across all of Xbox’s social media channels.</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The film shows an Xbox Series X powering a wind tunnel facility, which triggers a rolling road the Alpine F1 car is sat on. Green smoke engulfs the car, simulating an aerodynamic test. The camera then moves to the back of the car to reveal an Xbox Nexus created by the smoke floating in mid-air.&nbsp;</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The piece was shot on a motion control rig using an Alexa LF camera. It was devised by Ben Newbury working alongside Taya Mai, Creative Lead at Miai Brand Partnerships and Ramy Dance, Founder and EP at Common People Films.</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Claudine Harris, CEO of Miai Brand Partnerships, said: “It was an absolute pleasure to work with the team at Common People Films, on the creation of the video to announce Xbox as The Official Console Partner for the BWT Alpine F1 Team.”</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Ben Newbury, Director at Common People Films, said: “</span><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">What could be more fun than working for Xbox and Alpine F1? Throw a motion control shoot and CG smoke into the mix and it got nerdy - but it was epic! Since the re-introduction of ground effect and the engine freeze in 2022, the most important element of a Formula 1 car today is its aerodynamics. It decides how it looks, how it drives and how fast it can go. It is what makes an Alpine, an Alpine. So the idea was, as we get round the back to our reveal, the car’s aerodynamics are carving the rushing green smoke into the green Xbox Nexus. Intrinsically binding the two brands together. Whilst showing off the power of the Series X and the Alpine F1 car. I'm really proud of the spot and all of the incredible people that worked on it.”</span><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /><br /></span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">CREDITS</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Director: Ben Newbury</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">EPs: Ramy Dance &amp; Tony Roberts</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Producer: Ghandi El-Chamaa</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">PM: Heba Elgamal</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">DOP: Tom English</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">1st AD: Matthew Lawson</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VFX supervisor: Matthew Fuller</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Gaffer: Krunal Saadrani</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">G6 Motion Control: Rammy Anwar</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Production Designer: Shaun Fenn</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">VFX: Matthew Fuller</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Flame / Nuke: Artist Building</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Grade: Rich Fearon @Black Kite&nbsp;&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Audio: 750</span></p><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Agency Miai: Claudine Harris &amp; Taya Mai</span></p><p>&nbsp;</p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3319063678053693267/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/xbox-reveals-formula-1-partnership-with.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3319063678053693267'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3319063678053693267'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/xbox-reveals-formula-1-partnership-with.html' title='XBox Reveals Formula 1 Partnership with BWT Alpine Formula 1 Racing Team'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0djPnU-ty2WloBwTMx5_1Iy0Qqunvw0odtYQdj6CRUGpOVUkW3nCXsfn2Qrvw-R5UFj3G2fz-GdrWdSoASFaIuC_jFQKH8-5uptOjFFcAz-HQqAbYVqWE_Ob3VKeJ2DPCCw_LXr8KuXoCxj1M_bsuBv8QmZxKyPS88Q3t_qEcV-PJ6nLnlGwmZq8tW031/s72-c/BMW%20Alpine.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5026215572410826073</id><published>2023-09-08T07:16:00.005-07:00</published><updated>2023-10-21T06:03:04.665-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="NBCUniversal"/><category scheme="http://www.blogger.com/atom/ns#" term="Olympics"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Peyton Manning Rides Giant Flying Baguette for NBCUniversal's 2024 Olympics Ad Campaign</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2jdGXsgouT-TpgfCSBQ1_T_bzxMY6GINREKp-r7Rjcw9T2xR_iE4JkOix5xVMNC9Y9LhS79RelpkbbrCvnjT2Qq8JpP-vUkOOJZ7a0InXy26H-rYjyLEL20BT0kVFY6CM_kqJCnCwoCcfV0Yb-21kkfHBVpy9zt3vpQVdoVPLDCHfuDgxtqQJzRVcsrs/s1106/Payton%20Baguette.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="516" data-original-width="1106" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2jdGXsgouT-TpgfCSBQ1_T_bzxMY6GINREKp-r7Rjcw9T2xR_iE4JkOix5xVMNC9Y9LhS79RelpkbbrCvnjT2Qq8JpP-vUkOOJZ7a0InXy26H-rYjyLEL20BT0kVFY6CM_kqJCnCwoCcfV0Yb-21kkfHBVpy9zt3vpQVdoVPLDCHfuDgxtqQJzRVcsrs/w640-h298/Payton%20Baguette.png" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Ap3yHQbZH4U" width="730" youtube-src-id="Ap3yHQbZH4U"></iframe></div><p><span style="font-family: georgia; font-size: medium;"><a href="https://www.adstasher.com/2022/08/nfl-campaign-for-youth-football-brings.html" target="_blank"><span style="margin: 0px; outline: none medium; padding: 0px;">P</span><span style="margin: 0px; outline: none medium; padding: 0px;">eyton Manning</span></a><span style="background-color: white;">&nbsp;</span><span style="background-color: white;">stars in a</span><span style="background-color: white;">&nbsp;</span><a href="https://www.youtube.com/watch?v=QOLv3qQNACM" style="color: black; margin: 0px; outline: none medium; padding: 0px; text-decoration-line: none;">promotional spot</a><span style="background-color: white;">&nbsp;</span><span style="background-color: white;">that will kick off NBCUniversal’s fall campaign to promote its coverage of the <a href="https://olympics.com/en/olympic-games/paris-2024" target="_blank">Games of the XXXIII Olympiad</a>, which begin July 26, 2024, in Paris, France. The promo debuted this morning on</span><span style="background-color: white;">&nbsp;</span><em style="margin: 0px; outline: none medium; padding: 0px;">TODAY</em><span style="background-color: white;">&nbsp;</span><span style="background-color: white;">and will air tonight during NBC Sports’ coverage of NFL Kickoff, featuring the Super Bowl champion Kansas City Chiefs hosting the Detroit Lions. Coverage begins at 7 p.m. ET, followed by kickoff at 8:20 p.m. ET on NBC, Peacock, and Universo.</span></span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">The spot begins with Manning riding in a giant baguette blimp that is flying high above Paris while holding a glass of red wine. “Welcome to Paris. Home to French bread, wine, and now, the Olympics,” says Manning, while sky divers leap from the blimp to form Olympic rings over the city. Viewers are then abruptly transitioned from Paris to a board room, where it’s revealed that Manning is merely pitching this fanciful idea to a group of perplexed marketing executives.</span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">“I am excited for the Paris&nbsp;Olympics in 2024,” said Manning, the Pro Football Hall of Fame quarterback and two-time Super Bowl champion. “I have always been a big fan of the Olympics and&nbsp;we root hard for Team USA competing against the best in the world.”</span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">“Peyton Manning was the perfect choice to begin our fall promotional campaign for next summer’s Paris 2024 Olympic Games given his appeal to the very large and passional football audience that is about to regather with friends and family,” said&nbsp;<span style="margin: 0px; outline: none medium; padding: 0px;">Jenny Storms</span>, CMO, Entertainment and Sports, NBCUniversal. “As we get closer to next summer’s Games, we look forward to evaluating Peyton’s marketing ideas along with those of other celebrities.”</span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">The promo will run across NBCU’s linear, social, and digital platforms throughout the fall and is part of a larger campaign that will feature additional versions with different talent in the months to come. This spot was produced in partnership with Omaha Productions.</span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">In Paris next summer, the world’s greatest athletes will compete against the backdrop of one of the most beautiful cities in the world where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.</span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">The Paris organizers are reimagining the Games to make them more accessible to the public and to showcase their city to the world. In a first, competitions will be held amidst iconic Parisian landmarks – beach volleyball at the Eiffel Tower, equestrian at the Palace of Versailles, and urban sports at Place de la Concorde. The surfing competition will take place nearly 10,000 miles from Paris in Tahiti, a part of French Polynesia.</span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">In May, <a href="https://www.nbcuniversal.com/" target="_blank">NBCUniversal</a> announced that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11, 2024. Click&nbsp;<a href="https://nbcsportsgrouppressbox.com/2023/05/11/nbc-and-peacock-to-lead-nbcuniversals-coverage-of-the-olympic-games-paris-2024/" style="color: black; margin: 0px; outline: none medium; padding: 0px; text-decoration-line: none;">here</a>&nbsp;for more programming information and&nbsp;<a href="https://nbcsportsgrouppressbox.com/2023/08/29/nbcuniversal-announces-record-setting-programming-one-year-out-from-paris-2024-paralympic-games/" style="color: black; margin: 0px; outline: none medium; padding: 0px; text-decoration-line: none;">here</a>&nbsp;for information about the Paralympics, which will take place Aug. 28-Sept. 8.</span></p><p style="background-color: white; margin: 0px 0px 10px; outline: none medium; overflow-wrap: break-word; padding: 0px;"><span style="font-family: georgia; font-size: medium;">NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5026215572410826073/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/peyton-manning-rides-giant-flying.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5026215572410826073'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5026215572410826073'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/peyton-manning-rides-giant-flying.html' title='Peyton Manning Rides Giant Flying Baguette for NBCUniversal's 2024 Olympics Ad Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2jdGXsgouT-TpgfCSBQ1_T_bzxMY6GINREKp-r7Rjcw9T2xR_iE4JkOix5xVMNC9Y9LhS79RelpkbbrCvnjT2Qq8JpP-vUkOOJZ7a0InXy26H-rYjyLEL20BT0kVFY6CM_kqJCnCwoCcfV0Yb-21kkfHBVpy9zt3vpQVdoVPLDCHfuDgxtqQJzRVcsrs/s72-w640-h298-c/Payton%20Baguette.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3081971709453529201</id><published>2023-09-07T07:00:00.003-07:00</published><updated>2023-09-07T07:00:49.248-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Ryan Reynolds"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="State"/><title type='text'> FX’s ‘Welcome To Wrexham’ Debuts Season 2 With Campaign and New Key Art By State</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyMSe_1ZmqomRerFSlDDf90GHc1X-pjPTKOBxB7pfH5kMbJSGvKdLa1SYTTNxWeR8Y_PgonYh-1k_GOSZ8MhpGMT0xWMQxhXKcVRI1y4JhO7J5IWzezy6nUZUiopk9zwhmibmytecMmN56BaUxjf0SwEBxHI7-8gGnGrZCaUfyxvCGDSIpOt6aETqgODc/s5760/State_FX_WelcomeToWrexham_03.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3240" data-original-width="5760" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyMSe_1ZmqomRerFSlDDf90GHc1X-pjPTKOBxB7pfH5kMbJSGvKdLa1SYTTNxWeR8Y_PgonYh-1k_GOSZ8MhpGMT0xWMQxhXKcVRI1y4JhO7J5IWzezy6nUZUiopk9zwhmibmytecMmN56BaUxjf0SwEBxHI7-8gGnGrZCaUfyxvCGDSIpOt6aETqgODc/w640-h360/State_FX_WelcomeToWrexham_03.png" width="640" /></a></div><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/yuiXCWk_TwQ" width="730" youtube-src-id="yuiXCWk_TwQ"></iframe></div><p></p><p><span style="font-size: medium;">Six-time Emmy nominated <a href="https://www.fxnetworks.com/shows/welcome-to-wrexham" target="_blank">‘Welcome To Wrexham’</a> will return with a second season. As part of the new season, the series has unveiled new key art by State that is making its debut across print, digital and television including bicoastal OOH billboards and the much-anticipated <a href="https://www.youtube.com/watch?v=yuiXCWk_TwQ" target="_blank">Season 2 trailer.</a></span></p><p><span style="font-size: medium;">The docuseries chronicles the purchase and stewardship of Wrexham AFC, the third oldest professional football club, by Hollywood actors, Ryan Reynolds (Free Guy, Deadpool) and Rob McElhenney (Mythic Quest, It's Always Sunny in Philadelphia). Season 2 will spotlight the Red Dragons’ promotion from the fifth tier of UK football and Ryan and Rob’s relentless bid to bring some serious hope and change to this Wales community.</span></p><p><span style="font-size: medium;">“So many in our company love soccer so stepping into a project that’s centered around the spirit and camaraderie of the game was a perfect storm of passion and perspective,” notes State ECD Marcel Ziul. “The show really captures the breadth of impact a club can have on a population and we are excited to support its reach.”</span></p><p><span style="font-size: medium;">The key art is adorned with the team’s iconic colors, highlighting the football club’s fiery dragon and impassioned owners Reynolds and McElhenney. Marking the rich history of the Welsh agricultural economy and idyllic rural countryside, State integrated a pair of voracious sheep to join the triumphant charge to victory. Creative Director Lucho Suarez, who’s still savoring his home team’s World Cup win (Argentina), worked closely with illustrators Helton Mattei and Jamie Givens to ensure the dragon embodied the mechanics and spirit of professional soccer players.</span></p><p><span style="font-size: medium;">“We wanted to bring dimensions to the red dragon to convey the evolution of Wrexham AFC – the determination, the character, and the struggle the team, the ownerships, and the community have gone through to create this powerful sports saga,” comments Suarez.</span></p><p><span style="font-size: medium;">As part of the series campaign, promotion has hit the US market across social media, transits ads, appearing in Times Square, and in experiential activations like FX's Welcome To Wrexham food truck at Snapdragon Stadium in San Diego, CA that served up free Welsh bites for the Wrexham AFC vs. Manchester United game.</span></p><p><span style="font-size: medium;">State and the marketing teams at FX have enjoyed long-standing collaborations including recent promotional work on DAVE and the series finale of Mayans M.C. ‘Welcome To Wrexham’ Season 2 premieres September 12th on FX and, the following day, will stream on Hulu and internationally on Disney+.</span></p><p><span style="font-size: medium;">“This project is historical for me,” concludes Ziul. “People are going to remember this story of Wrexham AFC for a long time and, for soccer fans, this story will be woven into the fabric of the sport.”</span></p><p><span style="font-size: medium;"><br /></span></p><p><span style="font-size: medium;"><br /></span></p><p><b><span style="font-size: medium;">CREDITS</span></b></p><p><b><span style="font-size: medium;">Design: FX</span></b></p><p><span style="font-size: medium;">Creative Director/President Strategy, Creative, and Digital Multiplatform Marketing: Stephanie Gibbons</span></p><p><span style="font-size: medium;">SVP, Design &amp; VFX: Steve Viola</span></p><p><span style="font-size: medium;">VP, Design &amp; VFX: Dara Barton</span></p><p><span style="font-size: medium;">VP, Motion Design: Synderela Peng</span></p><p><span style="font-size: medium;">Producer, Motion Design: Michael Perez</span></p><p><span style="font-size: medium;">Designer, Motion Design: Pia Alvendia</span></p><p><span style="font-size: medium;"><br /></span></p><p><b><span style="font-size: medium;">Print: FX</span></b></p><p><span style="font-size: medium;">Creative Director/President Strategy, Creative, and Digital Multiplatform Marketing: Stephanie Gibbons</span></p><p><span style="font-size: medium;">SVP, Print Design: Michael Brittain</span></p><p><span style="font-size: medium;">VP, Print Design: Todd Russell&nbsp;</span></p><p><span style="font-size: medium;">Project Manager, Print Design: Julia Panchenko</span></p><p><span style="font-size: medium;">Production Director, Print Design: Lisa Lejeune</span></p><p><span style="font-size: medium;"><br /></span></p><p><span style="font-size: medium;"><b>GFX &amp; Animation: State&nbsp;</b></span></p><p><span style="font-size: medium;">Executive Creative Director: Marcel Ziul&nbsp;</span></p><p><span style="font-size: medium;">Executive Producer: Alex Gorodetzki&nbsp;</span></p><p><span style="font-size: medium;">Creative Directors: Lucho Suarez&nbsp;</span></p><p><span style="font-size: medium;">Head of Production: Jennifer Chavarria&nbsp;</span></p><p><span style="font-size: medium;">Producers: Jennifer Chavarria &amp; Addie Stevenson</span></p><p><span style="font-size: medium;">Design: Jamie Givens, Helton Mattei &amp; Ian Jepson&nbsp;</span></p><p><span style="font-size: medium;">Illustration: Jamie Givens, Helton Mattei &amp; Ian Jepson</span></p><p><span style="font-size: medium;">Cel Animation: Andre Diaz, Leo Guimaraes, Giulherme Gurian, Deco Daviola, Julia Simas&nbsp;</span></p><p><span style="font-size: medium;">2D Animation: Fernando Jurado, Ricardo Perosa, Daniel Azevedo, Lucas Mariano, Anderson Alves&nbsp;</span></p><p><span style="font-size: medium;">Compositing: Fernando Jurado, Ricardo Perosa, Daniel Azevedo, Lucas Mariano, Anderson Alves</span></p><p><span style="font-size: medium;"><br /></span></p><p><b><span style="font-size: medium;">Print &amp; Key Art: State</span></b></p><p><span style="font-size: medium;">Executive Creative Director: Marcel Ziul&nbsp;</span></p><p><span style="font-size: medium;">Creative Directors: Lucho Suarez</span></p><p><span style="font-size: medium;">Design: Jamie Givens, Helton Mattei &amp; Siwan Seok</span></p><p><span style="font-size: medium;">Illustration: Jamie Givens, Helton Mattei &amp; Siwan Seok</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3081971709453529201/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/fxs-welcome-to-wrexham-debuts-season-2.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3081971709453529201'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3081971709453529201'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/fxs-welcome-to-wrexham-debuts-season-2.html' title=' FX’s ‘Welcome To Wrexham’ Debuts Season 2 With Campaign and New Key Art By State'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyMSe_1ZmqomRerFSlDDf90GHc1X-pjPTKOBxB7pfH5kMbJSGvKdLa1SYTTNxWeR8Y_PgonYh-1k_GOSZ8MhpGMT0xWMQxhXKcVRI1y4JhO7J5IWzezy6nUZUiopk9zwhmibmytecMmN56BaUxjf0SwEBxHI7-8gGnGrZCaUfyxvCGDSIpOt6aETqgODc/s72-w640-h360-c/State_FX_WelcomeToWrexham_03.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5444703275646172859</id><published>2023-08-28T05:23:00.000-07:00</published><updated>2023-10-17T05:22:30.313-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="72nd and Sunny"/><category scheme="http://www.blogger.com/atom/ns#" term="NFL"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>NFL Debuts Humorous Brand Campaign “You Can’t Make This Stuff Up” with Star-Studded Cast</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnDbpmyG4H71NRgVfdE4S-7cILxuJZKGb28e8Jkykbe3B9zSGv6eqdCtLe-CK_cFv7Mcc2o0XU-umrf_HSKjyqZZqFg_fwBFj1lawD0lOoIayZ5eu0tWbqCvlpVoGgdrJeB2ixNL9zfg0pVaD3ZJTOE1ppkRicfmbI-S2bZ-r7qTVuqmrIl2Ud0M9FWrdU/s2880/198%20Yard%20Touchdown.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1616" data-original-width="2880" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnDbpmyG4H71NRgVfdE4S-7cILxuJZKGb28e8Jkykbe3B9zSGv6eqdCtLe-CK_cFv7Mcc2o0XU-umrf_HSKjyqZZqFg_fwBFj1lawD0lOoIayZ5eu0tWbqCvlpVoGgdrJeB2ixNL9zfg0pVaD3ZJTOE1ppkRicfmbI-S2bZ-r7qTVuqmrIl2Ud0M9FWrdU/s600/198%20Yard%20Touchdown.jpg" width="600" /></a></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/JbyYK29-c60" width="730" youtube-src-id="JbyYK29-c60"></iframe></div><br /> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">To kick off the ’23 season, <a href="https://nfl.com" target="_blank">the NFL</a> debuted “You Can’t Make This Stuff Up,” the humorous campaign that features actor and comedian KEEGAN-MICHAEL KEY and some of the league’s biggest names, including PATRICK MAHOMES (Kansas City Chiefs), TRAVIS KELCE (Kansas City Chiefs), JASON KELCE (Philadelphia Eagles), JUSTIN FIELDS (Chicago Bears), KIRK COUSINS (Minnesota Vikings), DK METCALF (Seattle Seahawks), DEXTER LAWRENCE (New York Giants), JA’MARR CHASE (Cincinnati Bengals), JALEN RAMSEY (Miami Dolphins) and even DONNA KELCE, mother of the Kelce brothers. To excite fans for the official start of football, the brand campaign leans into meme and pop culture around the league being scripted while showcasing the NFL as the pinnacle of entertainment, <i>the</i> stage for unbelievable stories that are better than fiction. </span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">&nbsp;</span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">Set to a backdrop of the “NFL 104<sup>th</sup> season table read,” “You Can’t Make This Stuff Up” stars long-time Detroit Lions fan Key as the director. The comedian opens with the better-than-fiction stories from last year – the Kelce brothers in the Super Bowl LVII, Mr. Irrelevant saving the Bay and a halftime baby announcement – that were all ratings gold. </span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">&nbsp;</span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">But Key’s table read quickly gets out of hand, as the cast of star players reel off their own ideas and plot twists for the ’23 season. Metcalf volunteers to do no-handed, abs-only catch; some players agree the Mahomes “character” should get struck from the script; Mama Kelce dreams up a romantic storyline with Jimmy Garoppolo; and a shirtless Cousins wants to see a shirts vs skins game. The ideas for this season’s script become more and more outrageous by the second. With jokes by the dozen, “You Can’t Make This Stuff Up,” produced by <a href="https://www.72andsunny.com/" target="_blank">72andSunny</a>, aims to entertain fans everywhere and hype them up for what is to come in the 104<sup>th</sup> NFL season.</span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">&nbsp;</span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">“Our goal was to make this campaign tongue-in-cheek, humorous and clever in the way we tapped into popular memes and cultural conversations about the league and its incredible real-life storylines that are better than anything you could make up,” said Tim Ellis, Chief Marketing Officer at the NFL. “We really wanted to have fun with this and not take ourselves too seriously. We hope fans get a kick out of the campaign and are sitting on the edge of their seats to see what spectacles unfold this season.”</span></p><p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;">&nbsp;</span></p><p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;">“This campaign is a satirical response to the internet conspiracy that the NFL is scripted, but at the same time speaks to the sheer athleticism of its players and the entertainment value of the game itself. It’s so unbelievable, it has to be made up,” said Zach Hilder,&nbsp;Executive Creative Director at&nbsp;72andSunny.&nbsp;</span></p><p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;"><b>&nbsp;</b></span></p><p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">In anticipation of the narratives that will happen this year, “You Can’t Make This Stuff Up” is the league’s first campaign for the start of the season that will continue throughout the season. With a total of 16 pieces of content, the campaign will be timed to key moments throughout the year, such as Thanksgiving, Black Friday, Christmas and international games.</span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">&nbsp;</span></p> <p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">“You Can’t Make This Stuff Up” will air in the Thursday Night Football game on Amazon Prime Video, as the Philadelphia Eagles take on the Indianapolis Colts at home at 8PM EST on Thursday, August 24. The campaign will run on TV, digital and social.</span></p><p class="MsoNormal" style="border: medium; line-height: 150%; margin-bottom: 0cm; margin-top: 0cm; mso-add-space: auto; mso-border-shadow: yes; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0cm; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; line-height: 150%; mso-fareast-font-family: Arial;">&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; mso-fareast-font-family: Arial;"> <br /></span></p> <p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="font-size: medium;"><span style="font-family: helvetica;"><b><u><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;">CREDITS:</span></u></b></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;">Client: NFL&nbsp;</span><span lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;"></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;">Agency: 72andSunny</span><span lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;"></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;">Production Co:&nbsp; Biscuit</span><span lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;"></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 5pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;">Director: Aaron Stoller&nbsp;</span><span lang="EN-US" style="color: #222222; font-family: helvetica; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-GB;"></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-family: helvetica; font-size: medium;">&nbsp;</span></p> <p class="MsoNormal" style="border: medium; line-height: normal; margin-bottom: 0cm; mso-padding-alt: 0cm 31.0pt 31.0pt 31.0pt;"><span face="&quot;Arial&quot;,sans-serif" lang="EN-US" style="color: black; font-family: helvetica; font-size: medium; mso-fareast-font-family: Arial;">&nbsp;</span></p> </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5444703275646172859/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/08/nfl-debuts-humorous-brand-campaign-you.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5444703275646172859'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5444703275646172859'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/08/nfl-debuts-humorous-brand-campaign-you.html' title='NFL Debuts Humorous Brand Campaign “You Can’t Make This Stuff Up” with Star-Studded Cast'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnDbpmyG4H71NRgVfdE4S-7cILxuJZKGb28e8Jkykbe3B9zSGv6eqdCtLe-CK_cFv7Mcc2o0XU-umrf_HSKjyqZZqFg_fwBFj1lawD0lOoIayZ5eu0tWbqCvlpVoGgdrJeB2ixNL9zfg0pVaD3ZJTOE1ppkRicfmbI-S2bZ-r7qTVuqmrIl2Ud0M9FWrdU/s72-c/198%20Yard%20Touchdown.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>