Guiness Beer TV Ad "Dark Life"

Guinness's latest TV commercial for the UK market is a cinematic beauty, as it feature dark clouds representing a pint Guinness dark beer foam spreading over the cities of New York and Hong Kong. As the slogan says, there is more life in the dark.

Director: Frederic Planchon
Production: Academy Films
Creative: Irish International
Diageo head of marketing communications: Garbhan O'Bric
Music: 10 Mile Stereo by the band Beach House
Guiness Beer TV Ad "Dark Life" Guiness Beer TV Ad "Dark Life" Reviewed by P. Savo on Friday, December 17, 2010 Rating: 5


Anonymous said...

Am I the only one who instantly thought of 9/11?

Anonymous said...

You are not the only to think of 9/11, I have just seen the advert and it really disturbed me. How shameful to stoop so low. Put me off Guinness forever.

Anonymous said...

I just saw it and my immediate first thought was of Tokyo, the idea of smoke rising/falling on to a city I find really distasteful. Not a Guinness drinker, but usually I'm a bigger fan of their adverts!