Bold and Playful New Ad Campaign for Playtex Fresh + Sexy Intimate Wipes Is Awesome
Playtex introduces "Fresh + Sexy" intimate wipes, designed for men and women to freshen up before and after doing the deed. The ad campaign which is getting mixed reviews from the internet community is the work of ad agency Grey, NY., is actually pretty awesome and all of us at Great-Ads love it. From the "Clean Pecker Taps It" clip above to prints that feature taglines such as: "A hard working beaver always finds more wood" and "A Clean Peach Always Gets Picked."
Elaine McCormick, creative director at Grey said this "We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things." via: AdFreak
Creative Ad Agency: Grey, New York
Bold and Playful New Ad Campaign for Playtex Fresh + Sexy Intimate Wipes Is Awesome Reviewed by Sylvia G on Wednesday, February 06, 2013 Rating: