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Submit your work to get featured on our site!  </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/A9'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/A9'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-29446384537193532</id><published>2018-09-18T06:22:00.000-07:00</published><updated>2018-09-18T06:22:02.972-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="A9"/><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="GTB Brazil"/><category scheme="http://www.blogger.com/atom/ns#" term="Zombie Studio"/><title type='text'>Animation Film &#39;Gears&#39; Shows Emotional Life Moments Inside a Truck Engine</title><content type='html'>&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBR8zgBoHxJTF2k7uk-InbU-o2dCXvxZspjlKc2lS8ulsFKUX-pPgFR93_GV1jAM6aPFuvMc9Se0MZTzN1A__uTKkqdA4vdUGaAKxkcHi80L1gVDricfeM9HkizcuEZUxFqUih6hGKvI/s1600/FordTrucks_Gears+frame_1.jpg&quot; imageanchor=&quot;1&quot; &gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBR8zgBoHxJTF2k7uk-InbU-o2dCXvxZspjlKc2lS8ulsFKUX-pPgFR93_GV1jAM6aPFuvMc9Se0MZTzN1A__uTKkqdA4vdUGaAKxkcHi80L1gVDricfeM9HkizcuEZUxFqUih6hGKvI/s640/FordTrucks_Gears+frame_1.jpg&quot; width=&quot;640&quot; height=&quot;360&quot; data-original-width=&quot;1600&quot; data-original-height=&quot;900&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;div style=&quot;padding:56.25% 0 0 0;position:relative;&quot;&gt;&lt;iframe src=&quot;https://player.vimeo.com/video/290476120?title=0&amp;byline=0&amp;portrait=0&quot; style=&quot;position:absolute;top:0;left:0;width:100%;height:100%;&quot; frameborder=&quot;0&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;script src=&quot;https://player.vimeo.com/api/player.js&quot;&gt;&lt;/script&gt;&lt;br /&gt;
&lt;i&gt;Created by &lt;a href=&quot;https://www.gtb.com/&quot;&gt;GTB Brazil&lt;/a&gt;, the Ford Trucks animation highlights the relevance of the truck drivers in everyday life. &lt;a href=&quot;https://zombiestudio.com.br/&quot;&gt;Zombie Studio&lt;/a&gt; produced the animated film; A9 is the sound production company.&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
Following the communication concept, &quot;Your World Can Not Stop,&quot; Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear&#39;s parts interact with the characters, helping them.&lt;br /&gt;
&lt;br /&gt;
The film comes out with relevant themes of daily life, such as love, progress, dreams, memories, and relationships. In all those times, the truck is a keystone.&lt;br /&gt;
&lt;br /&gt;
Part of the gear delivers a wedding ring to a couple of grooms. A lamp is given to a little girl studying under candlelight. A boy who dreams of being a soccer player receives a football boot to fulfill his dream. A bored old couple gets a phonograph that motivates them to dance happily, reminding them of a great past. A grandfather missing his granddaughter receives a tablet from the gear to connect with her.&lt;br /&gt;
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At the end of the film, the camera zooms out and reveals that everything has passed inside the engine gear of a Ford truck. The signature concludes: “Stories to be unboxed.”&lt;br /&gt;
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&quot;This film is a big thank you for all that truckers do for people. Often, they do not even realize it. The job is 100% focused on this audience but has the potential to thrill everyone through its history and aesthetics,” says Rodrigo Strozenberg, Creative Director at GTB Brazil.&lt;br /&gt;
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&quot;It&#39;s a new language for the truck segment that usually does more technical and unemotional content. By using the language of animation, we can approach truckers in a more playful, warm, and emotional way, and the characters can live in harmony with the mechanical world,” adds Vico Benevides, Executive Creative Director at GTB.&lt;br /&gt;
&lt;br /&gt;
Zombie Studio produced the animated film. A9 signs the audio.&lt;br /&gt;
&lt;br /&gt;
&quot;It sure was one of the toughest technical and narrative challenges we&#39;ve ever had. Harmonizing emotional stories, and turning the gears of a truck&#39;s engine into a world of imagination, was a task that required a lot of talent and affection from the entire team. It was four months of work with a team of 60 dedicated people, a lot of research, and a lot of desire to make this script a beautiful story worth seeing,&quot; says Paulo Garcia, co-founder and Chief Creative of Zombie Studio.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;CREDITS:&lt;/b&gt;&lt;br /&gt;
Film title: Gears&lt;br /&gt;
Agency: GTB Brasil&lt;br /&gt;
Client:  Ford Motor Company &lt;br /&gt;
Product: Ford Trucks&lt;br /&gt;
Executive Creative Director: Vico Benevides&lt;br /&gt;
Creative Directors: Rodrigo Strozenberg and Daniel Leitão&lt;br /&gt;
Copywriter: Thiago Lins&lt;br /&gt;
Art director: Fernando Lyra&lt;br /&gt;
Account Service: Fernanda Santos, Robson Miguel, Simone Bastos, Rodolfo Luz&lt;br /&gt;
CRM Account Service: Paula Peres, Michele Merlucci, Rafaela Corner&lt;br /&gt;
Planning: Juliana Barbosa, Fernando Takey, Dorian Dack&lt;br /&gt;
Media: Leandro Fonseca, Rafael Vizoná, Rafael Amorim &lt;br /&gt;
Projects: Patricia Silvestre, André Tanoue&lt;br /&gt;
Social Media Content: Eliza Bianchezi&lt;br /&gt;
Social Media Monitoring: Raphael Ramos, Raphaela Rebouças, Wellington Souza&lt;br /&gt;
Social CRM: Erika Morais, Juliana Xavier, Tiago Viera&lt;br /&gt;
Client Approval: Oswaldo Ramos, Guilherme Teles, Mayara Algaba, Simone Barbosa&lt;br /&gt;
RTVC: Bruna Amorim, Luana Aghata&lt;br /&gt;
Production house: Zombie Studio&lt;br /&gt;
Film Director: Paulo Garcia&lt;br /&gt;
Director of Photography: Regis Fernandez&lt;br /&gt;
Executive Producer: Natália Gouvêa&lt;br /&gt;
Account Services: Fabricio Takahashi&lt;br /&gt;
Sound Production house: A9 Audio&lt;br /&gt;
Sound Production: A9 team&lt;br /&gt;
Account Services: Guta Lima and Renata Schincariol &lt;br /&gt;
&lt;br /&gt;
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&lt;/script&gt; </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/29446384537193532'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/29446384537193532'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/09/animation-film-gears-shows-emotional.html' title='Animation Film &#39;Gears&#39; Shows Emotional Life Moments Inside a Truck Engine'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBR8zgBoHxJTF2k7uk-InbU-o2dCXvxZspjlKc2lS8ulsFKUX-pPgFR93_GV1jAM6aPFuvMc9Se0MZTzN1A__uTKkqdA4vdUGaAKxkcHi80L1gVDricfeM9HkizcuEZUxFqUih6hGKvI/s72-c/FordTrucks_Gears+frame_1.jpg" height="72" width="72"/></entry></feed>