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martial arts"/><category term="much music"/><category term="nineteentwenty"/><category term="nokia N8"/><category term="norte beer"/><category term="oberlo"/><category term="office politics"/><category term="opera"/><category term="ornage"/><category term="paper-cutting"/><category term="pasdepubmerci"/><category term="podcast"/><category term="pollution"/><category term="press releases"/><category term="print adsclever ads"/><category term="professional bull riding"/><category term="quicksilver"/><category term="rebecca black friday"/><category term="recruitment campaign"/><category term="reetone"/><category term="retro ad"/><category term="rotisserie chicken sandwich"/><category term="sharpie"/><category term="siggi"/><category term="soft-drink ad"/><category term="solar energy"/><category term="spain ad"/><category term="sponsored"/><category term="steve jobs"/><category term="street art"/><category term="superfun"/><category term="technology Division of Labor"/><category term="teen skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/AMV+BBDO'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/AMV%20BBDO'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>11</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5043570042320733965</id><published>2024-10-09T05:03:00.002-07:00</published><updated>2024-11-18T06:46:10.565-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Refuge"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Refuge’s ‘Make The World A Refuge’ Campaign Featuring Billie Piper</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikJemZLcxV8wC_J6Tj2RVAvnNgLcuQ6NjNPJzhPX3LbflVzleP7SkzcOXLw1QzYrdcAPqvEyVWYXWnG3JBiwxSsAzGDZYpwy61RvLzKDF5J_SFTy2B9hQaoKA0cj36A_XDPEDgDgVx08_qae5DhuxmBXQKm0Zuqv8luc1hAaKPOIx134KS9npLv4g1MJk/s1550/REfuge.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="871" data-original-width="1550" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikJemZLcxV8wC_J6Tj2RVAvnNgLcuQ6NjNPJzhPX3LbflVzleP7SkzcOXLw1QzYrdcAPqvEyVWYXWnG3JBiwxSsAzGDZYpwy61RvLzKDF5J_SFTy2B9hQaoKA0cj36A_XDPEDgDgVx08_qae5DhuxmBXQKm0Zuqv8luc1hAaKPOIx134KS9npLv4g1MJk/s600/REfuge.jpg" width="600" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white; color: #222222;"><span style="font-family: georgia; font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/qiGgq94MRW4" width="730" youtube-src-id="qiGgq94MRW4"></iframe></span></span></div><p></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Renowned actor Billie Piper has partnered with <a href="https://refuge.org.uk/" target="_blank">Refuge</a> for&nbsp;<i>‘Make the world a Refuge’,</i>&nbsp;a campaign that explores many different forms that domestic abuse can take and the impact on survivors.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Having starred in a host of films and TV shows, Refuge ambassador Billie will now feature in a new campaign developed by <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a> to highlight the many subtle and insidious ways that abuse can manifest in relationships.&nbsp;These are stories that can’t be told and often aren’t told — and that Billie Piper lends her voice to, giving them a platform whilst protecting their anonymity.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Central to the campaign is a two-minute film directed by BAFTA winning 'I Hate Suzie' director Georgi Banks-Davies, which depicts Billie Piper performing real-life testimonies from survivors of domestic abuse. These are the stories that so often cannot be told––it is too difficult or too dangerous. So they go unheard. But through Piper’s performance, these women’s words and stories can be shared, and given a real platform, breaking the silence, whilst protecting their anonymity.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">The film demonstrates how abuse can present itself in a multitude of ways, beyond physical abuse, such as tracking a survivor’s phone or isolating them from their family and friends.&nbsp;Abuse has evolved, becoming more insidious, harder to name––from coercive control to financial abuse, to tech abuse. But also, in other ways louder: from headlines calling femicide a “crime of passion”, to memes about Amber Heard’s testimonial, to AI generated images as tools for abuse. Violence and abuse against women show up in so many ways. But so does Refuge. As abuse evolves, so does Refuge––this film brings to light the forms of abuse that we should all know about but often don’t, but also shows the widening scope of Refuge’s work to support survivors.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">One in four women in England and Wales will experience domestic abuse in their lifetime. While all forms of abuse can have a devastating impact on the wellbeing of survivors, Refuge will continue to support as many women as possible in helping them to rebuild their lives.&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Abigail Ampofo, interim CEO of Refuge, says,&nbsp;“We are thrilled to be collaborating with Billie for this awareness raising film. Coercive control is a highly prevalent form of domestic abuse, but is often not talked about, meaning that perpetrators are not held accountable while survivors are unable to access the support that they deserve. This type of abuse is insidious, and a perpetrator’s actions may appear subtle at first, which means some of the warning signs can be hard to spot. It is a pattern of behaviours that escalates over time, and the impact on survivors should not be underestimated. Billie’s invaluable work with Refuge will help us to show survivors of coercive control that they are not alone, and we hope it will allow more women to be able to spot the signs. For all the ways in which coercive control can show up, Refuge will show up for survivors.”&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Speaking about the new film, Billie Piper adds,&nbsp;“Domestic abuse can happen to anybody. It does not discriminate, and it can leave survivors questioning themselves and their reality. Reading the words of survivors who have experienced such sinister forms of abuse was truly harrowing, but it is vital that more people are made aware of the many signs of abuse so that abusers can be held responsible. While it is horrific to know just how common domestic abuse is, speaking up is crucial in helping survivors realise that it is never their fault, and that Refuge is here to offer support.”&nbsp;</span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">The creative work follows AMV BBDO’s impactful 2020 collaboration with Refuge,&nbsp;<i>The Naked Threat</i>. That campaign urged the UK government to make threatening to share explicit images of others an illegal offence—a form of abuse often used to control and manipulate women. As a result, the government introduced legislation making such threats a crime.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">To support the short film, versions of 60, 30, 15 and 6 seconds will run in social media and cinemas across the UK for the next four weeks.<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><b>CREDITS:</b><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><b>&nbsp;</b><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Client: Refuge<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Brand: Refuge<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Campaign title: Make the world a Refuge<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Client name: Laura Burnell and Avril Wilson-George<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Creative Agency: AMV BBDO<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">CCO: Nicholas Hulley and Nadja Lossgott<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Creative Director: Jack Smedley and George Hackforth-Jones<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Creative Team: Lauren Peters and Augustine Cerf<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Agency Account Team: Anna Covell, Elana Murphy, Helen Limbrey<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Agency Planning Team: Margaux Revol, Summer Taylor and Cris Artiz<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Agency Production Team: Rebecca Sharf<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Production Company: Rogue Films<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Director: Georgi Banks-Davies<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Film Prod Co. Producer (Film):&nbsp;Toby Courlander<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Exec producer: Kate Taylor and James Howland<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">DOP/Photographer:&nbsp;Patrick Meller&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Offline Editor: Leo King @ Stitch<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Post-production Company:&nbsp;Coffee and TV<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Colourist: Simone Grattarola @ TBA<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Audio Post-production:&nbsp;Phil Bolland @ Sine<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;"><b>ABOUT REFUGE</b><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Refuge supports thousands of survivors on any given day, and every two minutes someone looks to Refuge for help. Refuge runs the National Domestic Abuse Helpline, which is the gateway to accessing specialist support across the country. More than one in four women in England and Wales experiences domestic abuse at some point in their lifetime, and on average every five days a woman is killed by a current or former partner. &nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">&nbsp;<u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: georgia; font-size: medium;">Please signpost to Refuge’s National Domestic Abuse Helpline 0808 2000 247, available 24 hours a day 7 days a week for free, confidential specialist support. Or visit<a data-saferedirecturl="https://www.google.com/url?q=http://www.nationaldahelpline.org.uk/&amp;source=gmail&amp;ust=1728561160182000&amp;usg=AOvVaw15scZkRCE4VyZ59ruyBZG1" href="http://www.nationaldahelpline.org.uk/" style="color: #1155cc;" target="_blank">&nbsp;www.nationaldahelpline.org.uk</a>&nbsp;to fill in a webform and request a safe time to be contacted or to access live chat (live chat available 10am-10pm, Monday to Friday). For support with tech-facilitated abuse visit<a data-saferedirecturl="https://www.google.com/url?q=http://refugetechsafety.org/&amp;source=gmail&amp;ust=1728561160182000&amp;usg=AOvVaw0_1hWQl5Y4BQxU790O-sY6" href="http://refugetechsafety.org/" style="color: #1155cc;" target="_blank">&nbsp;refugetechsafety.org</a>.&nbsp;</span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5043570042320733965/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/10/refuges-make-world-refuge-campaign.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5043570042320733965'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5043570042320733965'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/10/refuges-make-world-refuge-campaign.html' title='Refuge’s ‘Make The World A Refuge’ Campaign Featuring Billie Piper'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikJemZLcxV8wC_J6Tj2RVAvnNgLcuQ6NjNPJzhPX3LbflVzleP7SkzcOXLw1QzYrdcAPqvEyVWYXWnG3JBiwxSsAzGDZYpwy61RvLzKDF5J_SFTy2B9hQaoKA0cj36A_XDPEDgDgVx08_qae5DhuxmBXQKm0Zuqv8luc1hAaKPOIx134KS9npLv4g1MJk/s72-c/REfuge.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5150836641055109738</id><published>2024-07-08T07:11:00.003-07:00</published><updated>2024-08-12T06:24:11.037-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="vodafone"/><title type='text'> OXI Turns Chicken Boxes into Phone Stands to Beat Greasy Screens</title><content type='html'> <p align="center" class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; text-align: center;"><span style="font-family: &quot;Vodafone Lt&quot;; font-size: 11pt;"></span></p><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNxt5ZxdTDI6iRyhLE-tNBqnKuZAzCerFk5SWE9j7zi1-k2MTXEZBWCbui3dUbeoVsTop0pgdx4oGuoCTXOhu-kEm2oeF5W1Rvlw2QFbL2CpalUCkaAFW4vF6FJTRFu9GPAbxftVvNdHtArXX2C_4zBCCpntG9a1xouJKtDsTvPM4Sq9HYxzWReDwSJXU/s7227/PR3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="5419" data-original-width="7227" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNxt5ZxdTDI6iRyhLE-tNBqnKuZAzCerFk5SWE9j7zi1-k2MTXEZBWCbui3dUbeoVsTop0pgdx4oGuoCTXOhu-kEm2oeF5W1Rvlw2QFbL2CpalUCkaAFW4vF6FJTRFu9GPAbxftVvNdHtArXX2C_4zBCCpntG9a1xouJKtDsTvPM4Sq9HYxzWReDwSJXU/w640-h480/PR3.jpg" width="640" /><iframe allowfullscreen="" class="BLOG_video_class" height="383" src="https://www.youtube.com/embed/gGV_My1TlsU" width="461" youtube-src-id="gGV_My1TlsU"></iframe></a></div></div><p></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"></p><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;"><a href="https://www.voxi.co.uk/" target="_blank">VOXI Mobile</a>, the mobile network for social media lovers, has turned 50,000 fried chicken boxes into mobile phone stands to ensure Gen Z's chicken stays in their mouth rather than on their phone in its latest creative campaign.</span></span><div><span style="font-size: medium;"><u><br /></u></span><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"></p><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">Inspired by the popularity of chicken shops and the number of young people who use social media while eating in them at any time of the day or night, VOXI, alongside creative agency <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a> set out to tackle the biggest problem faced by those having a munch while they meme: grease.<div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKmjK4nUmUqrkjxlaHZaK4yHLEzWKki-Bfj9oftwj69cSuWH2-xusRMJAT9mnAlicRAmLOkUiWYvxfxCo_rYnEW-CKPyr5xbhy8o9-mrWd0VFWVjumbvNLMh7epizay-71vNquzrePA-2bk5EYGO4EIZGQmxLIB-SHRv3a_PH-OD3kao3i-QI-BH7jbGA/s7227/PR2.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="5419" data-original-width="7227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKmjK4nUmUqrkjxlaHZaK4yHLEzWKki-Bfj9oftwj69cSuWH2-xusRMJAT9mnAlicRAmLOkUiWYvxfxCo_rYnEW-CKPyr5xbhy8o9-mrWd0VFWVjumbvNLMh7epizay-71vNquzrePA-2bk5EYGO4EIZGQmxLIB-SHRv3a_PH-OD3kao3i-QI-BH7jbGA/s600/PR2.jpg" width="600" /></a></div></span></span><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">So, to avoid the screen smears caused by greasy, spicy, un-licked fingers, the&nbsp;<b><a href="https://www.vodafone.co.uk/newscentre/press-release/phone-hack-alert-introducing-the-voxi-boxi/" target="_blank">VOXI Boxi</a></b>&nbsp;was born – an ‘inventive’ cardboard fried chicken box with a revolutionary design that hacks the humble fried chicken box into a clever phone stand.</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;"><br /></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">Maria Koutsoudakis, Brand Director, Vodafone UK and VOXI, notes,</span><span style="font-family: &quot;Vodafone Lt&quot;;">&nbsp;“We strive to ensure that whatever we do with VOXI we are part of cultural conversation.&nbsp; How better than to do that than with a super fun campaign that solves an everyday problem for customers.”</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">Through following the instructions printed on the inside lid of chicken boxes, which feature VOXI branding, customers can fold the lid in three places to create their own phone stand. They can then watch as much as they want whilst eating their chicken, without having to worry about a grease-covered phone afterwards. To launch the activation, VOXI enlisted the help of a chicken shop Bossman to promote the innovative functionality on social media.</span>&nbsp;<span style="font-family: &quot;Vodafone Lt&quot;;">The VOXI Boxi chicken boxes are available across 51 chicken shops nationwide, including branches of Morley’s, Chicken Cottage and Chicken Valley.</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;"><br /></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">AMV BBDO Creative Directors Michael Hughes and Dalatando Almeida</span><span style="font-family: &quot;Vodafone Lt&quot;;">&nbsp;adds,&nbsp;“VOXI’s hunger for fame is matched only by Gen Z’s appetite for fried chicken, and we are proud to support its ongoing efforts to find it and disrupt in a category in which disruption is long overdue.”</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">The activation is part of a wider summer campaign that also includes OOH and three 20-second social media films starring best friends Frank and Syd, VOXI’s brains-in-jars brand mascots.</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-size: medium;"><span style="font-family: &quot;Vodafone Lt&quot;;">&nbsp;</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px;"><span style="font-family: &quot;Vodafone Lt&quot;;"><span style="font-size: medium;">VOXI’s 2023 spot in which brains in jars attempt viral TikTok dances was AMV BBDO’s first work for the brand. The agency was appointed as VOXI’s lead creative agency in March that year.</span></span></p></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5150836641055109738/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/07/oxi-turns-chicken-boxes-into-phone.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5150836641055109738'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5150836641055109738'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/07/oxi-turns-chicken-boxes-into-phone.html' title=' OXI Turns Chicken Boxes into Phone Stands to Beat Greasy Screens'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNxt5ZxdTDI6iRyhLE-tNBqnKuZAzCerFk5SWE9j7zi1-k2MTXEZBWCbui3dUbeoVsTop0pgdx4oGuoCTXOhu-kEm2oeF5W1Rvlw2QFbL2CpalUCkaAFW4vF6FJTRFu9GPAbxftVvNdHtArXX2C_4zBCCpntG9a1xouJKtDsTvPM4Sq9HYxzWReDwSJXU/s72-w640-h480-c/PR3.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6765119938547760331</id><published>2024-06-20T05:44:00.010-07:00</published><updated>2024-06-20T05:44:00.225-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Decathlon"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Decathlon Unveils World's First Wetsuit Made from 100% Certified Natural Rubber</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdFPiLSbohxMIO6pLkBCB_dJfrKV9F5UxgUzK8yuD4fBfKchBwgBZV4FY14u3m7QC4Vvcfgishc45cdBrmVWUfzqhVyJ-BQt0SeWbuEJymviIgzlczfJUpJCNUdUsth3CN9-GRm6pKjxrBJAjBCY1-mevQrHgvqfSbinuXkDHSUtC8r4kbAMhCb5X7Yk6l/s1920/Decathlon_YULEX100_Still%203.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="1080" data-original-width="1920" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdFPiLSbohxMIO6pLkBCB_dJfrKV9F5UxgUzK8yuD4fBfKchBwgBZV4FY14u3m7QC4Vvcfgishc45cdBrmVWUfzqhVyJ-BQt0SeWbuEJymviIgzlczfJUpJCNUdUsth3CN9-GRm6pKjxrBJAjBCY1-mevQrHgvqfSbinuXkDHSUtC8r4kbAMhCb5X7Yk6l/w640-h361/Decathlon_YULEX100_Still%203.jpg" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/aL2eepiXNY8" width="730" youtube-src-id="aL2eepiXNY8"></iframe></span></div><p></p><p></p><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #222222; font-family: helvetica;"><a href="https://www.decathlon.com/" target="_blank">DECATHLON</a> has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the campaign “hacked surf cams” worldwide t</span><span style="color: #0e101a; font-family: helvetica;">o speak directly to the water sports community.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">The creative agency shot the majority of the campaign on existing cameras located at key surf spots across the world providing essential live information on tides and conditions to water sports enthusiasts. The 60’’ film opens with a series of live feeds from surf cams. Suddenly, people appear in the frames holding up signs to the cameras. Each sign was created from objects found on or associated with the beach, such as paddles, surfboards, driftwood, parasols, and big letters written in the sand. When stitched together, the signs announce the launch of the new Yulex100 wetsuit.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">For decades, watersports lovers had no alternative but to use neoprene wetsuits, despite their environmental impact. Alternatives to neoprene do exist on the market, such as wetsuits made from 85% natural rubber and 15% synthetic rubber, however DECATHLON partnered with American-based company, Yulex, to push those boundaries further.</span><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;<br /></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">After two years of rigorous research, including over 50 lab tests and 50 different formulas, the company has succeeded in producing the first neoprene alternative that is entirely free of synthetic rubber, sourced exclusively from PEFC® or FSC® certified forests.</span><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;<br /></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">The first and only alternative to neoprene made from 100% certified natural rubber, Yulex100 will be initially introduced in DECATHLON’s beginner junior shorty range, which accounted for 34% of the surf wetsuits sales in 2023, and in the snorkelling tops, representing 27% of the diving and snorkelling sales for the company.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;"><span style="color: black;">Anna Turrell, Chief Sustainability Officer at DECATHLON</span><b><span style="color: black;"><span> </span></span></b><span style="color: black;">states, “As the world's largest sporting goods brand and retailer, we believe in reshaping the way we do business to reduce the impact we have on the planet. To do this requires a rewiring of the way we think and act as a business. Today, we’re proud to launch Yulex100 which represents an industrial revolution in watersports equipment, demonstrating our unwavering commitment to environmental stewardship and innovation”.</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">This significant shift marks the beginning of a journey to eliminate neoprene from DECATHLON‘s entire wetsuit range. Future expansions are planned for adult ranges and technical solutions are actively being explored by our teams for other watersports like diving and open-water swimming that require specific technical solutions.</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Most of the production was carried out remotely with LA-based filmmaker Bob Partington, through OB42, directing the shoot via live surf cams liaising directly with teams in Portugal and France. The biggest challenge of shooting this way was getting close enough to the cameras to make the signs legible, which led to some creative moments with ladders, poles and people climbing on each other's shoulders.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;"><span style="color: #0e101a;">Jack Smedley and George Hackforth Jones, Creative Directors at AMV BBDO</span><span style="color: #0e101a;">, adds,<span>&nbsp;</span>“The surfing community is like no other. They have unique habits and customs, so we needed to speak to them in a way that felt authentic. ‘Hacking’ the surf cams they use every day allows us to speak to them in their own language”.</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">The creative will run in 17 markets, including the UK, Brazil, Malaysia and South Africa. The 360 campaign also includes 20” and 15” films, which will run online with supporting in-store, experiential, press and OOH work.</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: helvetica;"><b><u>CREDITS</u></b></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Client: Decathlon</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Brand: Decathlon - Yulex100</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Campaign title: From tree to sea</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Client name: Raphael Goumain, Caroline Marien, Damien De Blignieres and Jean Chevalier</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Creative Agency: AMV BBDO</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">CCO: Nicholas Hulley and Nadja Lossgott</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Executive Creative Director:Laura Rogers</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Creative Directors: Jack Smedley and George Hackforth-Jones</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Creative Team: David Westland and Jeremy Tribe</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Planning Team: Alice Aldridge and Rebecca Brett</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Account Team: Bruna Bechelli, Pink Kitsawat and David Stokes</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Producer: Rhiannon Nicol (Photography) and Alex Warren (Film)</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Agency Designer: Simon Dilks</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Production Company: OB42</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Director: Bob Partington</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Film Prod Co. Producer (Film): Julia Frost</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Post-production Company: Red Studios</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Sound studio: Creative Outpost</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Audio Post-production: Creative Outpost</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Photographer: Simon Winnall</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Photography Prod Co: Picture Club</span><span style="font-family: helvetica;"></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #0e101a; font-family: helvetica;">Retouching: Massive Face</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6765119938547760331/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/06/decathlon-unveils-worlds-first-wetsuit.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6765119938547760331'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6765119938547760331'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/06/decathlon-unveils-worlds-first-wetsuit.html' title='Decathlon Unveils World's First Wetsuit Made from 100% Certified Natural Rubber'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdFPiLSbohxMIO6pLkBCB_dJfrKV9F5UxgUzK8yuD4fBfKchBwgBZV4FY14u3m7QC4Vvcfgishc45cdBrmVWUfzqhVyJ-BQt0SeWbuEJymviIgzlczfJUpJCNUdUsth3CN9-GRm6pKjxrBJAjBCY1-mevQrHgvqfSbinuXkDHSUtC8r4kbAMhCb5X7Yk6l/s72-w640-h361-c/Decathlon_YULEX100_Still%203.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6560650769269510673</id><published>2023-09-03T06:54:00.005-07:00</published><updated>2023-09-03T06:54:54.488-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Guiness"/><title type='text'>Guinness Embrace Fans’ Superstition and Launches Campaign to Not Jinx The Irish Rugby Team</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTIUIh-5OtOJZ2PFZHWYl36HPQNzv0jxNPibUHWOqQj7-7xrdi1b6WP4J9YJop1u0BEGteZC0KV6NlBHm-rJyn-KuMeirK60JCH3LvGvlzllWEBgxUZhzM2wFPF-fegQybzAGJmF9XjL192FAqCUMiSkim8M2AtxglGzDBkzuEhuCKAuBUgkb_IJfpwww/s2854/Flat.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1596" data-original-width="2854" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTIUIh-5OtOJZ2PFZHWYl36HPQNzv0jxNPibUHWOqQj7-7xrdi1b6WP4J9YJop1u0BEGteZC0KV6NlBHm-rJyn-KuMeirK60JCH3LvGvlzllWEBgxUZhzM2wFPF-fegQybzAGJmF9XjL192FAqCUMiSkim8M2AtxglGzDBkzuEhuCKAuBUgkb_IJfpwww/s600/Flat.png" width="600" /></a></div> <p><b style="text-align: center;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">&nbsp;</span></b></p><div class="separator" style="clear: both; text-align: center;"><b style="text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/SCaQ7c0zncE" width="730" youtube-src-id="SCaQ7c0zncE"></iframe></b></div><p></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">As fans look forward to an exciting few weeks of rugby <a href="https://www.guinness.com/" target="_blank">GUINNESS</a> launches a new campaign to galvanise the country and show its support to the Irish Rugby Football Union (IRFU), the number 1 ranked male team in the world, crowned GUINNESS Six Nations Grand Slam Champions.</span><span face="Arial, sans-serif" style="color: #222222;">&nbsp;</span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">The new integrated campaign, developed by <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a>, was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">this year,&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">as they&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">balance the excitement and expectation that comes with being the top ranked side.&nbsp;</span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">in fact&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better,&nbsp;<b>Don’t Jinx It.</b></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">year ahead&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement.</span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; font-family: arial; font-size: medium; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Directed by James Rouse through Biscuit, the film in versions of 30 and 60 seconds will run on TV and social media. As part of the campaign, OOH reminding rugby fans to “not jinx it” will be placed near pubs nationwide. A series of activations across the country will also highlight past wrongdoings and get everyone supporting the Irish team in the right way this time.</span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Speaking about the campaign,&nbsp;Alan McAleenan, Brand Director, Guinness Ireland says, “As a long-standing&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">and proud&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">partner of the IRFU, we wanted to launch a campaign that truly relates to Irish&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: black; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">rugby fans. All of Ireland will be supporting the team with every fibre, but our campaign urges fans to remember that their actions are as important as the team on the pitch, they need to play their part too, don’t jinx it.”</span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 12pt;"><span style="font-family: arial; font-size: medium;"><b><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">AMV BBDO creatives Will Brookwell and Louis Prenaud</span></b><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">&nbsp;adds, “No matter what your sport or who your team is, we’ve all got too carried away and jinxed things - it’s a universal superstition that even the most sceptical of us believe to be true when it comes to sport. Heading into another enormous tournament with their team ranked #1 and previous years heartbreaks fresh in their minds, this insight has never been truer for Ireland fans. GUINNESS too is a huge fan of the national team, so our campaign aims to get ahead of the loose lips and remind everyone to support safely, and to never say that one forbidden thing.”<br /> <br /> <br style="mso-special-character: line-break;" /> <!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" /> <!--[endif]--></span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><b><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">CREDITS:</span></b><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Client: Diageo</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Brand: GUINNESS</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Campaign title: Don’t Jinx It</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Client name: Alan McAleenan, Anne Zahan, Lauren McKay and Liam ElSibai</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Creative Agency: AMV BBDO</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">CCO: Nicholas Hulley and Nadja Lossgott</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Creative Director: Nicholas Hulley</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Creative Team: Will Brookwell and Louis Prenaud</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Agency Planning Team: Joe Smith</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Agency Account Team: Nick Andrew, Elana Murphy and Harry Frohlich</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Agency Producer: Nick Godden</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Agency Assistant Producer: Kieran O’Malley</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Media Agency: PHD</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">PR Agency: WHPR</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Production Company: Biscuit</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Director: James Rouse</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Production Co. Producer: Benji Howell</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Post-production Company: We Are Covert</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Sound studio: Factory Studios</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Audio Post-production: Mark Hills</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">Photographer: Linda Brownlee</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm;"><span style="font-family: arial; font-size: medium;"><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;">&nbsp;</span><span face="&quot;Arial&quot;,sans-serif" style="color: #222222; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-CA;"><o:p></o:p></span></span></p> <p class="MsoNormal"><o:p><span style="font-family: arial; font-size: medium;">&nbsp;</span></o:p></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6560650769269510673/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/09/guinness-embrace-fans-superstition-and.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6560650769269510673'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6560650769269510673'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/09/guinness-embrace-fans-superstition-and.html' title='Guinness Embrace Fans’ Superstition and Launches Campaign to Not Jinx The Irish Rugby Team'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTIUIh-5OtOJZ2PFZHWYl36HPQNzv0jxNPibUHWOqQj7-7xrdi1b6WP4J9YJop1u0BEGteZC0KV6NlBHm-rJyn-KuMeirK60JCH3LvGvlzllWEBgxUZhzM2wFPF-fegQybzAGJmF9XjL192FAqCUMiSkim8M2AtxglGzDBkzuEhuCKAuBUgkb_IJfpwww/s72-c/Flat.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1932680271685105310</id><published>2023-01-24T07:00:00.004-08:00</published><updated>2023-01-24T07:00:58.502-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Ford and AMV BBDO Launch New Ford Ranger By Covering it in Mud</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwRUEF4v27NuNjsjUZ-78uRkh3OPH-Mw2HysfcJyRvO0PHo5EIlR3FpPm4pbPG53QFUX3VnslDmlUwJT6uqqZy2y13q3kFrZSSiroEgS0ToW_8Hll8d2xlmrt6KKfSimb-xVsHNmaaSdTbGqEty04JF8pEPtnhUZeGh0QN2C2APa0T5V8bt2o0lgw/s7200/764452-9_AFD_Ranger_Hero_Pan_Euro_48_Sheet_RGB.jpg" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="3600" data-original-width="7200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwRUEF4v27NuNjsjUZ-78uRkh3OPH-Mw2HysfcJyRvO0PHo5EIlR3FpPm4pbPG53QFUX3VnslDmlUwJT6uqqZy2y13q3kFrZSSiroEgS0ToW_8Hll8d2xlmrt6KKfSimb-xVsHNmaaSdTbGqEty04JF8pEPtnhUZeGh0QN2C2APa0T5V8bt2o0lgw/s600/764452-9_AFD_Ranger_Hero_Pan_Euro_48_Sheet_RGB.jpg"/></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Z-mHs_1CgHw" width="730" youtube-src-id="Z-mHs_1CgHw"></iframe></div><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;"><a href="https://www.fordpro.com/" target="_blank">Ford&nbsp;Pro</a>&nbsp;is launching a Pan-European campaign for the all-new&nbsp;2023&nbsp;Ranger pickup truck,&nbsp;created in partnership with AMV BBDO.&nbsp;&nbsp;The all-new model replaces a vehicle that has been Europe’s best-selling pickup now for eight consecutive years.</span><u></u><u></u></span><p></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">Entitled “Go Break It In”, the creative work subverts automotive category conventions&nbsp;by eschewing&nbsp;beauty shots of gleaming vehicles. The idea is that,&nbsp;rather&nbsp;like a new pair of jeans, a boxfresh Ranger needs to be broken in before it feels&nbsp;just&nbsp;right. In the film, a rugged guy takes delivery of&nbsp;his&nbsp;brand-new pickup, and then spends his first days working with it, deliberately punishing it and dirtying it, whilst showcasing the new features of the vehicle.</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">The campaign comprises a film in long and short formats for TV, VOD, YouTube and social media,&nbsp;as well as a suite of bespoke digital and social ads, digital OOH, and print.&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">Richard Beard, Marketing and Communications Manager at Ford Pro, says: “Ranger is an iconic vehicle within the European pickup landscape,&nbsp;with a loyal customer base who value what the product brings to both their work and personal lives. This campaign shows a brief glimpse of just some of the arduous tasks that owners might subject their Rangers to and the inevitable bond that builds between&nbsp;the customer and their vehicle.”</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;"><a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a> creatives David Westland and Jeremy Tribe, who wrote the campaign, say:&nbsp;"Our audience are the opposite of posers. They love Ranger for being tough and hard-wearing, like a battered pair of jeans. Ford were fully on board with us and the director Marcus&nbsp;Söderlund&nbsp;launching their brand-new model&nbsp;by&nbsp;scratching it, scraping it and&nbsp;generally&nbsp;giving it a real beating.”</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px; text-align: justify;"><span style="font-family: times; font-size: medium;"><span lang="EN-US" style="color: black;">Directed by Marcus Söderlund at Academy Films, the film was shot on location in Slovenia in October 2022. The campaign’s print and digital out of home feature stunning images shot by photographer Sebastien Staub. The work will be running in&nbsp;over&nbsp;20&nbsp;markets over the next 12 months.</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></span></p><p class="MsoNormal" style="background: white; color: #222222; margin: 0px;"><span face="Arial, sans-serif" style="color: black; font-family: times; font-size: medium;"><br /></span></p><p class="MsoNormal" style="background-color: white; margin: 0px;"><span style="font-family: times; font-size: medium;"><b>CREDITS</b></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">&nbsp;</span></b><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Client:&nbsp;</span></b><span style="color: black;">Ford Pro</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Brand:&nbsp;</span></b><span style="color: black;">Ranger</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Campaign title:&nbsp;</span></b><span style="color: black;">Go Break It In</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Client name:&nbsp;</span></b><span style="color: black;">Hans Schep, General Manager, Europe, Ford Pro</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Client name:&nbsp;</span></b><span style="color: black;">Brendan Lyne, Director, Vehicles, Ford Pro</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Client name:&nbsp;</span></b><span style="color: black;">Richard Beard,<b>&nbsp;</b>Marketing and Communications Manager, Ford Pro</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Client name:&nbsp;</span></b><span style="color: black;">Pushi Jaswant, Brand Content Manager, Ford Pro</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Creative Agency:</span></b><span>&nbsp;AMV BBDO</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>CCOs:</span></b><span>&nbsp;Nadja Lossgott and Nicholas Hulley</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>ECD:</span></b><span>&nbsp;Martin Loraine</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Creative team:&nbsp;</span></b><span>David Westland and<b>&nbsp;</b>Jeremy Tribe</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Strategy team:</span></b><span>&nbsp;Stephen Wallace</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Account team:</span></b><span>&nbsp;Tom Shattock, Kate Harris, Giselle Tooth and Richard Emanuel</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Film Producer:</span></b><span>&nbsp;Rory Elms</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Art Producer:</span></b><span>&nbsp;Kirstie Johnstone</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Project Manager:</span></b><span>&nbsp;Vaishali Vaghela</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Production Company:</span></b><span>&nbsp;Academy Films</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Director:</span></b><span>&nbsp;</span><span lang="EN-US" style="color: black;">Marcus Söderlund</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span lang="EN-US" style="color: black;">Production Company EP:&nbsp;</span></b><span lang="EN-US" style="color: black;">Medb Riordan</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Production Company Producer:</span></b><span>&nbsp;Ash Lockmun</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Sound Design:</span></b><span>&nbsp;Parv Thind</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Sound Studio:</span></b><span>&nbsp;Wave</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Sound Studio Executive Producer:</span></b><span>&nbsp;Eleanor Brandwood</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Music Supervision:</span></b><span>&nbsp;Eclectic</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Post-Production:</span></b><span>&nbsp;Ninetween Twenty</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Post-Production Producer:</span></b><span>&nbsp;Chee Yen Wang</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Editor:</span></b><span>&nbsp;Thomas Grove Carter</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Editor Producer:</span></b><span>&nbsp;Noreen Khan</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Photographer:</span></b><span>&nbsp;Sebastian Staub</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Photography Agent &amp; Production:</span></b><span>&nbsp;&nbsp;<span style="color: black;">Staub Studios Gmbh</span></span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Media agency:</span></b><span>&nbsp;<span style="color: black;">&nbsp;</span></span><span style="color: black;">Mindshare</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Activation agency:</span></b><span style="color: black;">&nbsp;VMLY&amp;R</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Social/Digital agency:</span></b><span style="color: black;">&nbsp;RAPP</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span>Senior Project Manager:&nbsp;</span></b><span>R</span><span style="color: black;">osie Atherfold</span><span></span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Motion Design Lead:</span></b><span style="color: black;">&nbsp;Rob Dewell</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Creative (Digital):</span></b><span style="color: black;">&nbsp;Ruby Randall Cutler</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="color: black;">Copywriter (Digital):</span></b><span style="color: black;">&nbsp;Lily Barclay</span><u></u><u></u></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0px;"><span style="font-family: times; font-size: medium;"><b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black;">Senior Creative Artworker:&nbsp;</span></b><span style="color: black;">Steve Hopkins<br /><b>Senior Designer:</b>&nbsp;Ian Mills</span></span></p><span style="font-family: times; font-size: medium;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> </span><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <span style="font-family: times; font-size: medium;"><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script><br /></span><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times; font-size: medium;"><br /></span></div><br /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1932680271685105310/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/01/ford-and-amv-bbdo-launch-new-ford.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1932680271685105310'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1932680271685105310'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/01/ford-and-amv-bbdo-launch-new-ford.html' title='Ford and AMV BBDO Launch New Ford Ranger By Covering it in Mud'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwRUEF4v27NuNjsjUZ-78uRkh3OPH-Mw2HysfcJyRvO0PHo5EIlR3FpPm4pbPG53QFUX3VnslDmlUwJT6uqqZy2y13q3kFrZSSiroEgS0ToW_8Hll8d2xlmrt6KKfSimb-xVsHNmaaSdTbGqEty04JF8pEPtnhUZeGh0QN2C2APa0T5V8bt2o0lgw/s72-c/764452-9_AFD_Ranger_Hero_Pan_Euro_48_Sheet_RGB.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2670879901786963188</id><published>2023-01-06T06:39:00.001-08:00</published><updated>2023-06-13T07:00:15.730-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Gymbox"/><category scheme="http://www.blogger.com/atom/ns#" term="sports ads"/><title type='text'>Gymbox Looks to Cut Through the Bullsh**t in New Campaign from AMV BBDO</title><content type='html'><p><span style="font-family: arial;"><span style="font-size: medium;"><i><span style="color: black;"></span></i><span style="color: black;"></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8UyTdwgP7tPWk5FPCzlMoJgLUDzLPlX8yeu6-sE6RQu3x585nFIN7mWwRUHq5j0XeZpEJyw32GVdZK8gTmfQLm2WuVplL-2dV30aIaC0FfTjwtf37iiQpRPNPS2ejZIwKgLY3gRuH-P_mtkNHjlDGFlJKc-RWaETk9xDe2iYNLQlrROWX166-VYTFmA/s1307/Gymbox%20.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1307" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8UyTdwgP7tPWk5FPCzlMoJgLUDzLPlX8yeu6-sE6RQu3x585nFIN7mWwRUHq5j0XeZpEJyw32GVdZK8gTmfQLm2WuVplL-2dV30aIaC0FfTjwtf37iiQpRPNPS2ejZIwKgLY3gRuH-P_mtkNHjlDGFlJKc-RWaETk9xDe2iYNLQlrROWX166-VYTFmA/w640-h426/Gymbox%20.jpg" width="640" /></a></span></div><p></p><p><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;"><a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a> has created a new campaign for <a href="https://www.gymbox.com/" target="_blank">Gymbox</a>, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the “antidote to boring gyms”.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">The campaign follows a survey with over 2,500&nbsp;Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as their biggest turn off, followed by intimidating environments&nbsp;(21%) and body transformation images (16%). Gymbox has responded with their own take on fitness quotes as they&nbsp;cut through the nonsense and motivational commandments and positions them as the lively alternative to the serious approach of many big gym chains.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">Gymbox provides high quality training facilities and fitness classes in an inclusive and fun atmosphere that contrasts to the grunt and grind environment of other gyms. AMV’s work builds on the existing Gymbox “Anything goes” campaign using the same endline.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">The new out-of-home creative mimics graffiti, with clicheì motivational quotes about working out scribbled over and phrases that sum up the Gymbox fun and bold spirit. In one execution, the phrase “You can’t cheat on the gym,” is scribbled out and the words “which is lucky given your track record” are scrawled underneath.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">Launching this week, the campaign will run on London out-of-home sites and be supported with significant digital and social activity across Meta, TikTok &amp; YouTube.</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">Rory McEntee, brand and marketing director at Gymbox, said: “When did gym culture get so serious and weird? AMV have done a great job at helping us cut through the bulls**t because there’s no right way or wrong way to work out. Working out should be as fun as going out and at Gymbox, we are about pure, unadulterated fun and self-confidence.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">With this attention-grabbing campaign, we wanted to get across Gymbox’s unique approach to keeping fit and it really brings our messages to life, raising a smile and demonstrating a positive Gymbox attitude”.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">Prabhu Wignarajah, Creative Director at AMV BBDO, said: “Getting to work with a brand like Gymbox is a gift – they have built an alternative to the typical dour, humourless gym chains and have created a fun, inclusive atmosphere. A fantastic brief like this deserves a great creative treatment”.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">AMV BBDO won the account in a competitive pitch against several other agencies at the end of last year.<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">&nbsp;</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><b><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: #1e1e1e;"><br /></span></span></span></b></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;"><b>CREDITS: </b><br /></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: #1e1e1e;">Client: Gymbox<br />Campaign title:<span class="m_1188862509167944216apple-converted-space">&nbsp;</span>CUTTING THROUGH THE BULLS**T<br />Client name:<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span><span style="color: black;">Rory McEntee, Fiona Trinder-Rose and Marc Diaper<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: #1e1e1e;">Creative Agency: AMV BBDO<br />CCOs: Nadja Lossgott and Nicholas Hulley<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: #1e1e1e;">Creative Director: Prabhu Wignarajah<br />Creative Team: Alex Duckworth, Jamie Chang and Prabhu Wignarajah</span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: #1e1e1e;">Design Team: Daniel Mead<br />Agency planner: Tom White<br />Agency account team: Alexandra Sandford Smith<br />Media agency: 7 Stars, Jack Media<span class="m_1188862509167944216apple-converted-space">&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: arial;"><span style="font-size: medium;"><span style="color: black;">&nbsp;</span></span></span></p><span style="font-family: arial;"><span style="font-size: medium;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2670879901786963188/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/01/gymbox-looks-to-cut-through-bullsht-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2670879901786963188'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2670879901786963188'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/01/gymbox-looks-to-cut-through-bullsht-in.html' title='Gymbox Looks to Cut Through the Bullsh**t in New Campaign from AMV BBDO'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8UyTdwgP7tPWk5FPCzlMoJgLUDzLPlX8yeu6-sE6RQu3x585nFIN7mWwRUHq5j0XeZpEJyw32GVdZK8gTmfQLm2WuVplL-2dV30aIaC0FfTjwtf37iiQpRPNPS2ejZIwKgLY3gRuH-P_mtkNHjlDGFlJKc-RWaETk9xDe2iYNLQlrROWX166-VYTFmA/s72-w640-h426-c/Gymbox%20.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-362935930543428970</id><published>2022-05-14T06:44:00.002-07:00</published><updated>2022-06-19T05:45:19.607-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="Guiness"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Guinness Declares Start of the Sunny Season with New OOH Campaign</title><content type='html'><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: black; font-size: 11pt;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqkUWVMQoZGaTNTtF44Tj-UTNTKlB8FqfZ3FsrhJeR9Dges9lZlD8xX-TqDNYo7mL3dNKwzWQEVllD2wFuKxcQ7-49O8DjSyrWcW7BpxsIVn0FjfTwCyYTHgBEe3WDNsnp1HGS6deUeM-SIpmyS13CHhy0TEPoKtXTrk9kqS11-p2AwbppXViSGjGTTQ/s1550/Guinness%20Summer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqkUWVMQoZGaTNTtF44Tj-UTNTKlB8FqfZ3FsrhJeR9Dges9lZlD8xX-TqDNYo7mL3dNKwzWQEVllD2wFuKxcQ7-49O8DjSyrWcW7BpxsIVn0FjfTwCyYTHgBEe3WDNsnp1HGS6deUeM-SIpmyS13CHhy0TEPoKtXTrk9kqS11-p2AwbppXViSGjGTTQ/w640-h360/Guinness%20Summer.jpg" width="640" /></a></div><p></p><p></p><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white none repeat scroll 0% 0%; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">In anticipation for the summer months and long bank holiday weekends, <a href="https://www.guinness.com" target="_blank">Guinness</a> has unveiled a new OOH campaign evoking iconic pints of the black stuff in classic summer scenes. Created in partnership with <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a>, the new work builds on the success of the previous #LooksLikeGuinness campaign, which was launched in summer 2021 to celebrate the reopening of pubs and bars welcoming customers back and led to Guinness being the most talked about beer brand on social media in the UK.</span></span></p><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white none repeat scroll 0% 0%; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white none repeat scroll 0% 0%; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">Waves crashing against a rock, people relaxing on a deck chair on a sandy beach, surfboards glistening in the summer sun. At a certain angle, in a certain light they all make you think of a cool, refreshing pint of ice-cold Guinness.<span>&nbsp;</span></span><span style="color: #212121;">With that in mind, the<span>&nbsp;</span></span><span style="color: black;">brand worked with photographer Catherine Hyland to capture each moment, shot from an observer's perspective where the much recognisable black and white pint could be naturally inserted into the environment. Each execution perfectly provides that anticipation for summer and that refreshing Guinness moment. Catherine’s work, known for capturing epic, beautiful landscapes, helped the team make the pint-play both incidental and grand at the same time.</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white none repeat scroll 0% 0%; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">&nbsp;&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">This campaign is live with national OOH, located no more than 500m from pubs and bars across Great Britain, alongside running on social media and BTL assets in certain outlets.&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white none repeat scroll 0% 0%; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">John Burns, Head of Guinness in Great Britain, said,&nbsp;“Our new campaign celebrates all those sunny moments that are almost in our grasp and puts Guinness at the heart of the British summer.”</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white none repeat scroll 0% 0%; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white none repeat scroll 0% 0%; color: #222222; font-family: Arial, Helvetica, sans-serif; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: black;">Ricardo Porto and Victor Bustani, creatives at AMV BBDO, added,&nbsp;“To be able to evoke a cool, refreshing, ice-cold pint of Guinness without even showing it, is proof that it is one of the most recognisable and iconic beer brands in the world”.</span></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/362935930543428970/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/05/guinness-declares-start-of-sunny-season.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/362935930543428970'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/362935930543428970'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/05/guinness-declares-start-of-sunny-season.html' title='Guinness Declares Start of the Sunny Season with New OOH Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqkUWVMQoZGaTNTtF44Tj-UTNTKlB8FqfZ3FsrhJeR9Dges9lZlD8xX-TqDNYo7mL3dNKwzWQEVllD2wFuKxcQ7-49O8DjSyrWcW7BpxsIVn0FjfTwCyYTHgBEe3WDNsnp1HGS6deUeM-SIpmyS13CHhy0TEPoKtXTrk9kqS11-p2AwbppXViSGjGTTQ/s72-w640-h360-c/Guinness%20Summer.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-252019880432407976</id><published>2021-10-23T08:39:00.003-07:00</published><updated>2021-10-23T08:40:25.661-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Facebook"/><category scheme="http://www.blogger.com/atom/ns#" term="technology"/><title type='text'>Facebook Portal Unlocks Moments of Real Connection in New Campaign</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYFKHnnWXWVJkMZ_y6LDpqvxvxSgIMfITDSTQy5qF8Pl_80QQnA7_XS8nJMUH60D63Ti-KO2qtMGYay5jiGlFd3XP5_HuMDJ-NVVTdQCQVHDaCdkOY2IS5AAWtcNpa9msew08VdTKT5TY/s2048/Krisha1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1063" data-original-width="2048" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYFKHnnWXWVJkMZ_y6LDpqvxvxSgIMfITDSTQy5qF8Pl_80QQnA7_XS8nJMUH60D63Ti-KO2qtMGYay5jiGlFd3XP5_HuMDJ-NVVTdQCQVHDaCdkOY2IS5AAWtcNpa9msew08VdTKT5TY/w640-h332/Krisha1.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/KXDREJosjX4" width="730" youtube-src-id="KXDREJosjX4"></iframe></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><a href="https://portal.facebook.com/" target="_blank">Facebook Portal</a> is today launching an integrated campaign to promote its two new video calling devices - Portal Go and Portal+. The campaign will focus on the important connection between grandparents and grandchildren across TV, digital, social and OOH encouraging families to take advantage of the many benefits that come with sharing experiences through video calling.<u></u><u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">The campaign also marks the start of a partnership between Portal and YoungMinds, extending through 2022, to reach and recognise the vital role that trusted adults like parents as grandparents can play in supporting the mental health of young people.<u></u><u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">Developed with <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a>, the work was driven by research that found that nearly 2 million UK grandparents only see their grandchildren once a year<sup>[1]</sup>. So, whilst many families have been able to reconnect in person, the reality is most British families remain separated by geography, especially grandparents from their grandchildren. The campaign sets out to show that Portal allows these two generations to share more real moments together - even when separated - and have more meaningful conversations without worrying about the tech getting in the way, while inspiring parents to connect them more often.<u></u><u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">A multi-channel strategy covers e-commerce, digital and social media ads and OOH across the country. The campaign will also include a hyper-local activation in Bournemouth. Messages of love from grandchildren will pop up in DOOH placements all over the town, home to more grandparents than anywhere else in the UK.<s><u></u><u></u></s></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">The films for TV and social were directed by multi-award-winning film director Joanna Nordahl. The 15” 30” and 60’’ films feature real British families having heart-warming interactions over Portal. In one of the AVs, “Gold Star”, a grandpa waits the whole day until he receives a call from his granddaughter after school to tell him she’s won a gold star for spelling cucumber. The grandfather then reveals he also has something real to share: he’s keeping track of all her daily achievements.&nbsp;<u></u><u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">The campaign will be further brought to life across Facebook’s owned and organic social channels with a collection of short films developed by VMLY&amp;R. The creative focuses on the important role of shared experiences with our grandparents, connecting the dots between the paid campaign and what the community will see in their feeds throughout the campaign period.<u></u><u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">Aaron Hoffman, Director International Marketing at Facebook Reality Labs, said:&nbsp;<i>“As we prepare to launch our newest video-calling devices, Portal Go and Portal+, this campaign shines a light on how important the relationship between grandparents and grandchildren really is. There are incredible mental and physical benefits the bond between these two generations can unlock when they’re able to connect more often.”<u></u><u></u></i></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">AMV BBDO creative directors Neil Clarke and Jay Phillips, said:&nbsp;<i>“Portal is all about sharing something real and having those meaningful moments of connection regardless of where you are. Simply by sharing a school accolade over a Portal call or connecting with a distant grandson to read them a bedtime story, the campaign demonstrates that our connections and relationships grow stronger on Portal”.<u></u><u></u></i></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><b><span style="font-size: medium;">&nbsp;</span></b></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm; text-align: justify;"><span style="font-size: medium;">The creative work follows a media partnership with ITV, which saw the brand taking over the channel program on Grandparents Day in early October. Spots co-produced by Facebook and ITV featured talent from the channel, including Ferne McCann, Ashley Banjo and their families sharing how Portal keeps their kids and grandparents in touch and encouraging people to celebrate Grandparents Day with their families.</span><span style="font-size: 11pt;"><u></u><u></u></span></div><div style="background-color: white; color: #222222; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: justify;"><b>&nbsp;</b></div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/252019880432407976/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/10/facebook-portal-unlocks-moments-of-real.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/252019880432407976'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/252019880432407976'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/10/facebook-portal-unlocks-moments-of-real.html' title='Facebook Portal Unlocks Moments of Real Connection in New Campaign'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYFKHnnWXWVJkMZ_y6LDpqvxvxSgIMfITDSTQy5qF8Pl_80QQnA7_XS8nJMUH60D63Ti-KO2qtMGYay5jiGlFd3XP5_HuMDJ-NVVTdQCQVHDaCdkOY2IS5AAWtcNpa9msew08VdTKT5TY/s72-w640-h332-c/Krisha1.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1560307742167753586</id><published>2021-03-22T06:25:00.004-07:00</published><updated>2021-04-23T05:45:29.859-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Heartbeat is the New Campaign by AMV BBDO for Ford</title><content type='html'><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKS9OdE6AScHdfb8ZBzsvwOxqLKn1rN8ZXn925TE9Sw3u2nsmELMXPpn9Dr370bT-IRwLYPMnIPmq4FsWaGNi_s1f9U598HRYbt9iEPYMUk57tQj33A5WYYhm_qErWSII11uK2QsaAA44/s1920/Heartbeat.tif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKS9OdE6AScHdfb8ZBzsvwOxqLKn1rN8ZXn925TE9Sw3u2nsmELMXPpn9Dr370bT-IRwLYPMnIPmq4FsWaGNi_s1f9U598HRYbt9iEPYMUk57tQj33A5WYYhm_qErWSII11uK2QsaAA44/w640-h360/Heartbeat.tif" width="640" /></a></p><p></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><span face="Arial, sans-serif" style="color: black;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/4DiqUcm_R6k" width="730" youtube-src-id="4DiqUcm_R6k"></iframe></span></div><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><p></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;"><a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a>’s new pan-European campaign for <a href="https://ford.com" target="_blank">FORD</a> centres on a spellbinding film that draws a visually stunning analogy between the automaker’s FORDLiive vehicle maintenance service and the human circulatory system.&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">The film compares a business to the human heart and courier vans to the circulation of blood. When the red vans arrive on time the heart beats normally - when vans are reduced to a trickle, it slows and stops. But because FORDLiive keeps vans constantly on the road, the heartbeat of the business is soon beating healthier than ever when the vans return.&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">We move inside the building, where the perfectly synchronised&nbsp;vans interweave in the aisles, while workers load them up and send them off, demonstrating FORDLiive in action.</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">FORDLiive marks a step change for fleet customers, introducing a world where vehicle health data can be used to predict and schedule maintenance so that vans don’t break down in the first place, keeping them on the road and working.&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">The service brings together the connected vehicle, the customer, the dealer and Ford to identify, diagnose and quickly resolve any issues that may result in downtime – the third highest cost for running any fleet of vehicles.&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">AMV BBDO’s campaign is targeted at businesses who run fleets of vans and will run across YouTube, Facebook and LinkedIn. The social films are supported by personalised digital communications that target fleet managers at different stages of the customer journey.&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">Martin Loraine, the film’s writer and Creative Director of Ford at AMV BBDO said: “Ford wanted to communicate the simple, human benefit of FORDLiive and bring to life how constantly moving vans are vital to making businesses thrive.”</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">Peter Zillig, Marketing Director, Ford of Europe, said: ‘We think of our vans as vital in the delivery mechanism of any healthy business. We were convinced by the creative as soon as we saw it and further engaged with Nikolai’s vision for the production.&nbsp; This is the start of a completely new phase in our commercial vehicle communications; and we hope our customers enjoy the journey with us’.</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">Directed by Nicolai Fuglsig, from MJZ, the film was tightly choreographed, using toy vans to work out how the synchronised movement should work. The campaign was then shot in Madrid during lockdown in December 2020, filmed entirely by drone or helicopter to create dynamic scenes, with no static shots in the entire film. A bespoke composition by Mint Royale&nbsp;provides the soundtrack.&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;">&nbsp;</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><span face="Arial, sans-serif" style="color: black;"><br /></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; text-align: justify;"><b><span face="Arial, sans-serif" style="color: black;">CREDITS:</span></b></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif" style="color: black;">Client:&nbsp;</span></b><span face="Arial, sans-serif" style="color: black;">Ford of Europe</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif" style="color: black;">Brand:&nbsp;</span></b><span face="Arial, sans-serif" style="color: black;">FORDLiive</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif" style="color: black;">Campaign title:&nbsp;</span></b><span face="Arial, sans-serif" style="color: black;">Heartbeat</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif" style="color: black;">Client name:&nbsp;</span></b><span face="Arial, sans-serif" style="color: black;">Peter Zillig, Director of Marketing</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif" style="color: black;">Client name:&nbsp;</span></b><span face="Arial, sans-serif" style="color: black;">Richard Beard, CV Content &amp; Brand Experience Lead</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif" style="color: black;">Client name:&nbsp;</span></b><span face="Arial, sans-serif" style="color: black;">Steve Fletcher, CV Brand Content Manager</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif" style="color: black;">Client name:&nbsp;</span></b><span face="Arial, sans-serif" style="color: black;">Owen Gregory, Director, Commercial Vehicle Aftersales</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Creative Agency:</span></b><span face="Arial, sans-serif">&nbsp;AMV BBDO</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">CCO:</span></b><span face="Arial, sans-serif">&nbsp;Alex Grieve</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">ECDs:</span></b><span face="Arial, sans-serif">&nbsp;Nadja Lossgott, Nicholas Hulley</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Creative Director&nbsp;&amp; Writer:</span></b><span face="Arial, sans-serif">&nbsp;Martin Loraine</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Agency planner:</span></b><span face="Arial, sans-serif">&nbsp;David Murray, Stephen Wallace</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Agency account team:</span></b><span face="Arial, sans-serif">&nbsp;Tom Shattock, Roberto Ghidini, Catherine Stalker, Matt Thomas, Elliot Falconer</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Agency producer:</span></b><span face="Arial, sans-serif">&nbsp;Romila Sanassy</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Media agency:</span></b><span face="Arial, sans-serif">&nbsp;GTB/Mindshare</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Production company:</span></b><span face="Arial, sans-serif">&nbsp;MJZ</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Director:</span></b><span face="Arial, sans-serif">&nbsp;Nicolai Fuglsig</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Production Co. Producer:</span></b><span face="Arial, sans-serif">&nbsp;Tim Wild</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Post-production Company:</span></b><span face="Arial, sans-serif">&nbsp;nineteentwenty</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Sound studio:</span></b><span face="Arial, sans-serif">&nbsp;750mph</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Audio Post-production:</span></b><span face="Arial, sans-serif">&nbsp;Sam Ashwell</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Digital Design Company:</span></b><span face="Arial, sans-serif">&nbsp;RAPP</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Digital &amp; Social Art Director:</span></b><span face="Arial, sans-serif">&nbsp;Will Clark</span><u></u><u></u></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;"><b><span face="Arial, sans-serif">Digital &amp; Social Copywriter:</span></b><span face="Arial, sans-serif">&nbsp;Ryan Albuino</span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1560307742167753586/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/03/heartbeat-is-new-campaign-by-amv-bbdo.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1560307742167753586'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1560307742167753586'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/03/heartbeat-is-new-campaign-by-amv-bbdo.html' title='Heartbeat is the New Campaign by AMV BBDO for Ford'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKS9OdE6AScHdfb8ZBzsvwOxqLKn1rN8ZXn925TE9Sw3u2nsmELMXPpn9Dr370bT-IRwLYPMnIPmq4FsWaGNi_s1f9U598HRYbt9iEPYMUk57tQj33A5WYYhm_qErWSII11uK2QsaAA44/s72-w640-h360-c/Heartbeat.tif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6453711242604009162</id><published>2020-08-14T06:30:00.003-07:00</published><updated>2020-09-11T06:44:13.853-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Smart Energy GB"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Smart Energy GB Releases ‘The Quiet Revolution’ PR Campaign</title><content type='html'><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><p></p><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi614DrFqhjkOj_-tsCUk5h6fknp_VU8Tqv6YC0pSGtizKabSlOhTeWzluWZeyRR9Q4d-xcpibdwV98l1bgeqn0fPlIVNvVA4a0VN5KQoRaKl4ab6fAKSh7scYV4tLFwoLLFB1ijZIfzanE/s1920/40_Infrastructure_METER_WIDE.tif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi614DrFqhjkOj_-tsCUk5h6fknp_VU8Tqv6YC0pSGtizKabSlOhTeWzluWZeyRR9Q4d-xcpibdwV98l1bgeqn0fPlIVNvVA4a0VN5KQoRaKl4ab6fAKSh7scYV4tLFwoLLFB1ijZIfzanE/s640/40_Infrastructure_METER_WIDE.tif" width="640" /></a></b></div><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Roboto; font-size: 13pt;"></span></b><span style="font-family: Roboto; font-size: 13pt;"></span></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/fo8Bqcj_XFs" width="730" youtube-src-id="fo8Bqcj_XFs"></iframe></div>&nbsp;<p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Following the pandemic, <a href="https://www.smartenergygb.org/en" target="_blank">Smart Energy GB</a> re-introduces smart meters by showing people the big benefits this piece of tech can bring to the nation from behind cupboard doors in ‘The Quiet Revolution’ campaign created by <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a>.</span></p><p></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">The idea behind the campaign is that there’s a digital revolution happening across the nation. Like other revolutions it will change things for the better – but in the most uniquely British way, everyday life will pretty much carry on as normal, without fuss or fanfare.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">The hero films open with a voiceover that tells us a quiet revolution is afoot. But as we start to see quiet and observed moments from homes up and down Britain, we realise this is a different type of revolution. These homes are the setting of ‘the quiet revolution’, as we discover that they all have a humble smart meter working away in the background, hidden under stairs or tucked behind some clutter in a cupboard. While they may not be front and centre of our daily lives, the films reveal the dramatic ways that these boxes are upgrading our energy system, helping to achieve carbon neutral status by 2050 and change the future of the country.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">The hero film breaks on television and online starting August 13, backed by activity in the national press, magazines, radio, Youtube and on social.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">AMV has also made four shorter films to appear in digital channels. These develop ‘The Quiet Revolution’ concept, each focusing on a different way smart meters are changing things – including how they can save us money and help us adapt our energy needs as technology changes.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;"><span style="font-family: Roboto; font-size: 13pt;">Chris Taggart, Director of Marketing at Smart Energy GB, notes, “We are in the early years of a British household revolution in our use of energy; like the electrification of our heating and charging electric cars from our homes. So, we are excited to launch this campaign that dramatises how smart meters are quietly helping to enable this future, and proud that AMV and Pulse films successfully created such beautiful and powerful work, all the while keeping Covid safe.”</span> <br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Alongside the above-the-line activity, Gravity Road has developed social content to amplify the campaign. This includes meme-like posts and cinemagraphs featuring real-life smart meter advocates. The aim is to use the content to target as many different audience categories, including people with pre-pay meters, with the right message, at the right time and in the right place as possible.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">A PR campaign by H+K Strategies will also launch in September, highlighting the role that individuals can play in supporting ‘The Quiet Revolution’ and the collective impact that small actions can have on helping our country reduce its carbon footprint.&nbsp;&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Media spend for the campaign, which runs through until November, is £6 million and is planned by and bought through PHD.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;"><br /></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">&nbsp;</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br /></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b><span style="font-family: Roboto; font-size: 13pt;">Credits</span></b><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Project: The Quiet Revolution</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Client name: Smart Energy GB</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Creative Agency: AMV BBDO</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Creative Director: Alex Grieve</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Copywriter: Ben Smith</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Art Director: Dan Kennard</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Agency Planners: Joe Smith, Mike Alhadeff</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Agency Account Team: Katy Talikowska, Amy Tippen, Tony Kovachev, Dan Sanderson</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Agency Producer: Darapen Vongsa-Nga</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Media Agency: PHD</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Media Planners: Rachel Jones, David White</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Production Company: Pulse Films</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Director: 32</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Production Co. Producer: David French</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Editor: Ellie Johnson @ tenthree</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Post-production Company: Time Based Arts</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Colourist: Simone Grattarola @ Time Based Arts</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Audio Post-production: Parv Thind @ Wave</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Music composition: Mr Pape</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Business Affairs: Maxine Thompson</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Art Production: Kirstie Johnstone, Sophie Alliott</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Print Typography: Sawdust</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Print Design: Dan Mead</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Social Agency: Gravity Road</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Account Management: Jacinta Szuman, Claire Petzal, Martha Robertson</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Strategy: Ruairi Curran, Duncan Snowden, Ronak Mokhtassi</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Creative Director: Peggy Nuttall</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Creative: Tom Reynolds</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Production: Joanna Osborn, Kate Pirouet, Mara Rotarus</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Design: Anoushka Schellekens, Curtis Reeve</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Editor: Dom Lashley</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Director (Listen Closely): The Queen</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Post Production: Envy</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: Roboto; font-size: 13pt;">Photographer: Aleksandra Kingo</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 13pt;"></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="PT-BR" style="font-family: Roboto; font-size: 13pt;">PR Agency: H+K Strategies <br /></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6453711242604009162/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/08/smart-energy-gb-releases-quiet.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6453711242604009162'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6453711242604009162'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/08/smart-energy-gb-releases-quiet.html' title='Smart Energy GB Releases ‘The Quiet Revolution’ PR Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi614DrFqhjkOj_-tsCUk5h6fknp_VU8Tqv6YC0pSGtizKabSlOhTeWzluWZeyRR9Q4d-xcpibdwV98l1bgeqn0fPlIVNvVA4a0VN5KQoRaKl4ab6fAKSh7scYV4tLFwoLLFB1ijZIfzanE/s72-c/40_Infrastructure_METER_WIDE.tif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2848666154970574866</id><published>2019-08-23T06:54:00.000-07:00</published><updated>2019-10-07T09:37:06.049-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Food and Drink"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="Walkers Family Snacks"/><title type='text'>AMV BBDO Creates Major New Campaign for Walkers Family Snacks</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ8HAJx_19kGpcJwTENH8pYYOH7_ruAMgick8xQaU2yutSC5Wzt_e8bLCOUea3KbHmV66DdS6cACiwLEU4aK8PNxyC_CeWRs03Z8uIRG88E8cqmGRhoHjc8G6-_lv-w8ic2eicZL9br5o/s1600/ToiletDolly00000001.tif" imageanchor="1"><img border="0" data-original-height="1029" data-original-width="1600" height="412" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ8HAJx_19kGpcJwTENH8pYYOH7_ruAMgick8xQaU2yutSC5Wzt_e8bLCOUea3KbHmV66DdS6cACiwLEU4aK8PNxyC_CeWRs03Z8uIRG88E8cqmGRhoHjc8G6-_lv-w8ic2eicZL9br5o/s640/ToiletDolly00000001.tif" width="640" /></a><br /> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/A0LLLeK0cLA" width="730"></iframe><br /> After being off air for more than 10 years, Walkers is launching the biggest snacks campaign ever, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are.<br /> <br /> The campaign aims to reignite the latent love that parents have for these brands. It is inspired by the insight that parents across the nation are hiding snacks (64%!) to avoid having to share them. <br /> <br /> Walkers understand that parents’ need to time enjoy themselves and reconnect with their inner-child. <br /> <br /> The campaign, created by AMV BBDO, working alongside Splendid Communications (PR) and OMD (Media), is a 360-campaign featuring a hero TVC, competition, interactive social and partnership. <br /> <br /> The 30-second TVC shows parents across the nation stashing their Walkers Snacks in hiding places around the house. The TV ad will launch on key shows over the weekend including Coronation Street, The Latish show with Mo Gilligan and Celebs go dating. <br /> <br /> The campaign also features a competition asking the nation to share their snack hiding methods and an interactive version of the ad on social media with extra packs hidden. The public will be challenged to find all the hidden packs and share their guess. <br /> <br /> In addition to this, Walkers have partnered with YouTube star, stuntman and inventor Colin Furze to create four inventions for hiding snacks. He will post a video for each invention on his owned channel.<br /> <br /> <script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2848666154970574866'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2848666154970574866'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2019/08/amv-bbdo-creates-major-new-campaign-for.html' title='AMV BBDO Creates Major New Campaign for Walkers Family Snacks'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ8HAJx_19kGpcJwTENH8pYYOH7_ruAMgick8xQaU2yutSC5Wzt_e8bLCOUea3KbHmV66DdS6cACiwLEU4aK8PNxyC_CeWRs03Z8uIRG88E8cqmGRhoHjc8G6-_lv-w8ic2eicZL9br5o/s72-c/ToiletDolly00000001.tif" height="72" width="72"/></entry></feed>