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Submit your work to get featured on our site!  </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Ford'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/Ford'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Ford/-/Ford?start-index=26&amp;max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>30</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1932680271685105310</id><published>2023-01-24T07:00:00.004-08:00</published><updated>2023-01-24T07:00:58.502-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="AMV BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Ford and AMV BBDO Launch New Ford Ranger By Covering it in Mud</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwRUEF4v27NuNjsjUZ-78uRkh3OPH-Mw2HysfcJyRvO0PHo5EIlR3FpPm4pbPG53QFUX3VnslDmlUwJT6uqqZy2y13q3kFrZSSiroEgS0ToW_8Hll8d2xlmrt6KKfSimb-xVsHNmaaSdTbGqEty04JF8pEPtnhUZeGh0QN2C2APa0T5V8bt2o0lgw/s7200/764452-9_AFD_Ranger_Hero_Pan_Euro_48_Sheet_RGB.jpg&quot; style=&quot;display: block; padding: 1em 0; text-align: center; &quot;&gt;&lt;img alt=&quot;&quot; border=&quot;0&quot; width=&quot;600&quot; data-original-height=&quot;3600&quot; data-original-width=&quot;7200&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwRUEF4v27NuNjsjUZ-78uRkh3OPH-Mw2HysfcJyRvO0PHo5EIlR3FpPm4pbPG53QFUX3VnslDmlUwJT6uqqZy2y13q3kFrZSSiroEgS0ToW_8Hll8d2xlmrt6KKfSimb-xVsHNmaaSdTbGqEty04JF8pEPtnhUZeGh0QN2C2APa0T5V8bt2o0lgw/s600/764452-9_AFD_Ranger_Hero_Pan_Euro_48_Sheet_RGB.jpg&quot;/&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;BLOG_video_class&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/Z-mHs_1CgHw&quot; width=&quot;730&quot; youtube-src-id=&quot;Z-mHs_1CgHw&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;&lt;a href=&quot;https://www.fordpro.com/&quot; target=&quot;_blank&quot;&gt;Ford&amp;nbsp;Pro&lt;/a&gt;&amp;nbsp;is launching a Pan-European campaign for the all-new&amp;nbsp;2023&amp;nbsp;Ranger pickup truck,&amp;nbsp;created in partnership with AMV BBDO.&amp;nbsp;&amp;nbsp;The all-new model replaces a vehicle that has been Europe’s best-selling pickup now for eight consecutive years.&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;Entitled “Go Break It In”, the creative work subverts automotive category conventions&amp;nbsp;by eschewing&amp;nbsp;beauty shots of gleaming vehicles. The idea is that,&amp;nbsp;rather&amp;nbsp;like a new pair of jeans, a boxfresh Ranger needs to be broken in before it feels&amp;nbsp;just&amp;nbsp;right. In the film, a rugged guy takes delivery of&amp;nbsp;his&amp;nbsp;brand-new pickup, and then spends his first days working with it, deliberately punishing it and dirtying it, whilst showcasing the new features of the vehicle.&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;The campaign comprises a film in long and short formats for TV, VOD, YouTube and social media,&amp;nbsp;as well as a suite of bespoke digital and social ads, digital OOH, and print.&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;Richard Beard, Marketing and Communications Manager at Ford Pro, says: “Ranger is an iconic vehicle within the European pickup landscape,&amp;nbsp;with a loyal customer base who value what the product brings to both their work and personal lives. This campaign shows a brief glimpse of just some of the arduous tasks that owners might subject their Rangers to and the inevitable bond that builds between&amp;nbsp;the customer and their vehicle.”&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;&lt;a href=&quot;https://www.amvbbdo.com/&quot; target=&quot;_blank&quot;&gt;AMV BBDO&lt;/a&gt; creatives David Westland and Jeremy Tribe, who wrote the campaign, say:&amp;nbsp;&quot;Our audience are the opposite of posers. They love Ranger for being tough and hard-wearing, like a battered pair of jeans. Ford were fully on board with us and the director Marcus&amp;nbsp;Söderlund&amp;nbsp;launching their brand-new model&amp;nbsp;by&amp;nbsp;scratching it, scraping it and&amp;nbsp;generally&amp;nbsp;giving it a real beating.”&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;Directed by Marcus Söderlund at Academy Films, the film was shot on location in Slovenia in October 2022. The campaign’s print and digital out of home feature stunning images shot by photographer Sebastien Staub. The work will be running in&amp;nbsp;over&amp;nbsp;20&amp;nbsp;markets over the next 12 months.&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background: white; color: #222222; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black; font-family: times; font-size: medium;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;CREDITS&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Client:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Ford Pro&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Brand:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Ranger&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Campaign title:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Go Break It In&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Hans Schep, General Manager, Europe, Ford Pro&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Brendan Lyne, Director, Vehicles, Ford Pro&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Richard Beard,&lt;b&gt;&amp;nbsp;&lt;/b&gt;Marketing and Communications Manager, Ford Pro&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Pushi Jaswant, Brand Content Manager, Ford Pro&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Creative Agency:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;AMV BBDO&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;CCOs:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Nadja Lossgott and Nicholas Hulley&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;ECD:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Martin Loraine&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Creative team:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span&gt;David Westland and&lt;b&gt;&amp;nbsp;&lt;/b&gt;Jeremy Tribe&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Strategy team:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Stephen Wallace&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Account team:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Tom Shattock, Kate Harris, Giselle Tooth and Richard Emanuel&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Film Producer:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Rory Elms&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Art Producer:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Kirstie Johnstone&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Project Manager:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Vaishali Vaghela&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Production Company:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Academy Films&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Director:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;Marcus Söderlund&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;Production Company EP:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;color: black;&quot;&gt;Medb Riordan&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Production Company Producer:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Ash Lockmun&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Sound Design:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Parv Thind&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Sound Studio:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Wave&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Sound Studio Executive Producer:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Eleanor Brandwood&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Music Supervision:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Eclectic&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Post-Production:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Ninetween Twenty&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Post-Production Producer:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Chee Yen Wang&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Editor:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Thomas Grove Carter&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Editor Producer:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Noreen Khan&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Photographer:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;Sebastian Staub&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Photography Agent &amp;amp; Production:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;&amp;nbsp;&lt;span style=&quot;color: black;&quot;&gt;Staub Studios Gmbh&lt;/span&gt;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Media agency:&lt;/span&gt;&lt;/b&gt;&lt;span&gt;&amp;nbsp;&lt;span style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: black;&quot;&gt;Mindshare&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Activation agency:&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;&amp;nbsp;VMLY&amp;amp;R&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Social/Digital agency:&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;&amp;nbsp;RAPP&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span&gt;Senior Project Manager:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span&gt;R&lt;/span&gt;&lt;span style=&quot;color: black;&quot;&gt;osie Atherfold&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Motion Design Lead:&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;&amp;nbsp;Rob Dewell&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Creative (Digital):&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;&amp;nbsp;Ruby Randall Cutler&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: black;&quot;&gt;Copywriter (Digital):&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;&amp;nbsp;Lily Barclay&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; margin: 0px;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;b&gt;&lt;span style=&quot;background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black;&quot;&gt;Senior Creative Artworker:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;color: black;&quot;&gt;Steve Hopkins&lt;br /&gt;&lt;b&gt;Senior Designer:&lt;/b&gt;&amp;nbsp;Ian Mills&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style=&quot;font-family: times; 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&lt;/script&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;span style=&quot;font-family: times; font-size: medium;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1932680271685105310/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/01/ford-and-amv-bbdo-launch-new-ford.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1932680271685105310'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1932680271685105310'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/01/ford-and-amv-bbdo-launch-new-ford.html' title='Ford and AMV BBDO Launch New Ford Ranger By Covering it in Mud'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEwRUEF4v27NuNjsjUZ-78uRkh3OPH-Mw2HysfcJyRvO0PHo5EIlR3FpPm4pbPG53QFUX3VnslDmlUwJT6uqqZy2y13q3kFrZSSiroEgS0ToW_8Hll8d2xlmrt6KKfSimb-xVsHNmaaSdTbGqEty04JF8pEPtnhUZeGh0QN2C2APa0T5V8bt2o0lgw/s72-c/764452-9_AFD_Ranger_Hero_Pan_Euro_48_Sheet_RGB.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6854516194585333762</id><published>2022-10-20T06:09:00.001-07:00</published><updated>2022-10-20T06:09:05.711-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'></title><content type='html'>&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoNJdQ_XcfHzYdZ0_O_E7r9Y8_pIHd8rUhag_2r93Vz5JcOkYrGnqo8tKUjcA9VLP93Mx2CfuLYdnfcVjpk8SWrLA1yYkoyg_CKfoBqQH-QWlP51gtgaF9Fqtnj3pTBjtcazQigRL-E1Ga9TVmYo-a5W5rdtNKH6Ia5OYD_jGJ-8Oqvnj-ySAh3Q8F/s1550/Ford%20Mushroom.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;871&quot; data-original-width=&quot;1550&quot; height=&quot;360&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoNJdQ_XcfHzYdZ0_O_E7r9Y8_pIHd8rUhag_2r93Vz5JcOkYrGnqo8tKUjcA9VLP93Mx2CfuLYdnfcVjpk8SWrLA1yYkoyg_CKfoBqQH-QWlP51gtgaF9Fqtnj3pTBjtcazQigRL-E1Ga9TVmYo-a5W5rdtNKH6Ia5OYD_jGJ-8Oqvnj-ySAh3Q8F/w640-h360/Ford%20Mushroom.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;BLOG_video_class&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/Gkyq71JYz-8&quot; width=&quot;730&quot; youtube-src-id=&quot;Gkyq71JYz-8&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&lt;a href=&quot;https://ford.ca&quot; target=&quot;_blank&quot;&gt;Ford Canada&lt;/a&gt; wants to bring its ongoing efforts to be a leader in the fast-growing EV space into the light, and is using a captivating and highly distinctive film focused on something that grows in the dark to accomplish its goal.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;Working with agency partner&amp;nbsp;&lt;a data-saferedirecturl=&quot;https://www.google.com/url?q=https://www.bbdo.ca/&amp;amp;source=gmail&amp;amp;ust=1666356654828000&amp;amp;usg=AOvVaw3r_dpORo34l1uXo473L_S9&quot; href=&quot;https://www.bbdo.ca/&quot; style=&quot;color: #1155cc;&quot; target=&quot;_blank&quot;&gt;BBDO Canada&lt;/a&gt;&amp;nbsp;and acclaimed director Danilo Parra—a Chilean American filmmaker who has helmed commercial work for brands including Nordstrom and Apple, as well as videos for artists such as A$AP Rocky and Weezer—the auto brand has created a short film called “&lt;a data-saferedirecturl=&quot;https://www.google.com/url?q=https://www.youtube.com/watch?v%3DGkyq71JYz-8%26t%3D1s&amp;amp;source=gmail&amp;amp;ust=1666356654828000&amp;amp;usg=AOvVaw3oHzLLlqKRy7D1T2iz1t0e&quot; href=&quot;https://www.youtube.com/watch?v=Gkyq71JYz-8&amp;amp;t=1s&quot; style=&quot;color: #1155cc;&quot; target=&quot;_blank&quot;&gt;Mushroom&lt;/a&gt;” that is airing on both Bell Media’s streaming service Crave, and YouTube.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;No Ford vehicles are shown in the nearly seven-and-a-half-minute film, but the nighttime shoot was powered entirely by Ford Electrified Vehicles, including the F-150 Lightning® and two E-Transits. “It’s pretty liberating, allowing us to film wherever we want,” says Parra.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;Using power from the F-150 Lightning and E-Transit, Ford was able to power the production—from coffee makers to lights, camera batteries and wind machines. The automaker is also running a “&lt;a data-saferedirecturl=&quot;https://www.google.com/url?q=https://www.youtube.com/watch?v%3DHua2fjJZ8WQ&amp;amp;source=gmail&amp;amp;ust=1666356654828000&amp;amp;usg=AOvVaw34qH0m25HqOgzBm-YApCA1&quot; href=&quot;https://www.youtube.com/watch?v=Hua2fjJZ8WQ&quot; style=&quot;color: #1155cc;&quot; target=&quot;_blank&quot;&gt;Making Of&lt;/a&gt;” film on Crave that shows how its vehicles powered the shoot.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;Shot in a remote wooded location, “Mushroom” tells the story of a grizzled old forager who stumbles upon a one-of-a-kind Matsutake mushroom. Unfortunately, a younger, better-equipped forager has also discovered the prize, setting up a showdown between the two men as they wait for the giant mushroom to grow larger before harvesting it.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;“The ability to plug in and power electric items from the F-150 Lightning® and E-Transit vehicles unlocks vast possibilities for what you can do with an electric vehicle and where you can do it,” says Gemma Giovinazzo, Director, Marketing Communications.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;The Pro Power Onboard&lt;sup&gt;TM&lt;/sup&gt;&amp;nbsp;system allows F-150 Lightning® owners to use the vehicle as a portable power supply in places where access to electricity might be lacking or completely absent. From plugging in an amp and playing music, to setting up a TV and playing video games, or even powering a campsite, it provides owners with the ability to enjoy those experiences everywhere.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;“To truly help showcase how Ford is a leader in electric vehicles and stand out from the competition we felt it was necessary to do something that had never been done before and electrify unexpectedly,” says Max Geraldo, Chief Creative Officer, BBDO Canada&lt;span class=&quot;gmail_default&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0cm;&quot;&gt;&lt;span face=&quot;verdana, sans-serif&quot;&gt;&lt;a data-saferedirecturl=&quot;https://www.google.com/url?q=https://media.ford.com/content/fordmedia/fna/us/en/news/2022/07/21/ford-battery-capacity-raw-materials-scale-evs.html%23:~:text%3DDriving%2520to%2520more%2520than%25202,million%2520EVs%2520by%2520late%25202026.&amp;amp;source=gmail&amp;amp;ust=1666356654828000&amp;amp;usg=AOvVaw30aTEDjyJIwpd1P2qQL_j0&quot; href=&quot;https://media.ford.com/content/fordmedia/fna/us/en/news/2022/07/21/ford-battery-capacity-raw-materials-scale-evs.html#:~:text=Driving%20to%20more%20than%202,million%20EVs%20by%20late%202026.&quot; style=&quot;color: blue;&quot; target=&quot;_blank&quot;&gt;Ford plans to produce more than 600,000 EVs globally by late 2023&lt;/a&gt;, growing to more than 2 million by 2026. Earlier this year, the company said that it has sourced approximately 70% of the necessary battery cell capacity necessary to support its targets.&lt;/span&gt;&lt;/p&gt;&lt;script async=&quot;&quot; src=&quot;https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js&quot;&gt;&lt;/script&gt;
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&lt;/script&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6854516194585333762/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/10/ford-canada-wants-to-bring-its-ongoing.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6854516194585333762'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6854516194585333762'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/10/ford-canada-wants-to-bring-its-ongoing.html' title=''/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoNJdQ_XcfHzYdZ0_O_E7r9Y8_pIHd8rUhag_2r93Vz5JcOkYrGnqo8tKUjcA9VLP93Mx2CfuLYdnfcVjpk8SWrLA1yYkoyg_CKfoBqQH-QWlP51gtgaF9Fqtnj3pTBjtcazQigRL-E1Ga9TVmYo-a5W5rdtNKH6Ia5OYD_jGJ-8Oqvnj-ySAh3Q8F/s72-w640-h360-c/Ford%20Mushroom.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4159432010044782843</id><published>2022-03-08T06:35:00.003-08:00</published><updated>2022-03-08T06:35:17.848-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="Freeda"/><title type='text'>Ford Italia Creates Racing Game to Highlight Barriers Women Face in Motorsport</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEiMRIqvoZrOmwElDPCZTgJoiV3TfxMkRmNn3YwjmwSgFAin5NmOZ34dTnrKnYD8-xftj4gcj8LQgtgRdIxOLT6W9P7s8ZU6FMQecXV24MYKNXQP9soqnE6KuHA0l_hgZuCTqf73MzEBGi-Ag7Rf9Q_AA8HYm2rAZbyRnnHmSkmCCTYtPA1o-9EsuSWo=s1158&quot; style=&quot;display: block; padding: 1em 0px; text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; border=&quot;0&quot; data-original-height=&quot;649&quot; data-original-width=&quot;1158&quot; src=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEiMRIqvoZrOmwElDPCZTgJoiV3TfxMkRmNn3YwjmwSgFAin5NmOZ34dTnrKnYD8-xftj4gcj8LQgtgRdIxOLT6W9P7s8ZU6FMQecXV24MYKNXQP9soqnE6KuHA0l_hgZuCTqf73MzEBGi-Ag7Rf9Q_AA8HYm2rAZbyRnnHmSkmCCTYtPA1o-9EsuSWo=s600&quot; width=&quot;600&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; font-family: Calibri, sans-serif; margin: 0cm;&quot;&gt;&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;BLOG_video_class&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/lxp7IWo_Kdg&quot; width=&quot;730&quot; youtube-src-id=&quot;lxp7IWo_Kdg&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;span face=&quot;&amp;quot;Calibri Light&amp;quot;, sans-serif&quot; style=&quot;color: black; font-family: arial; font-size: medium;&quot;&gt;On &lt;a href=&quot;https://www.internationalwomensday.com/&quot; target=&quot;_blank&quot;&gt;International Women&#39;s Day&lt;/a&gt;, &lt;a href=&quot;https://ford.com&quot; target=&quot;_blank&quot;&gt;Ford&lt;/a&gt; launches The W Track, a virtual racing track that allows drivers to experience how hard it is for women to get into motorsports. The W Track, which was created in partnership with brand and customer experience agency VMLY&amp;amp;R, adds the word WOMAN to the historic Monza circuit. It makes the racetrack longer and more challenging and symbolises the difficult path aspiring women racers face in real-world and virtual racing.&lt;/span&gt;&lt;div&gt;&lt;span style=&quot;background-color: white; font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span style=&quot;background-color: white; font-family: arial; font-size: large;&quot;&gt;&quot;I hope The W Track sends out a strong message of inclusivity and gender equality in eSports and helps open this competitive and entertaining world to more women. We need to look harder for future women pro-gamers and help level the playing field,” says Fabrizio Faltoni, President and CEO of Ford Italia.&lt;/span&gt;&lt;div&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;The new track can be experienced in the Assetto Corsa videogame, by Kunos Simulazioni, one of the most realistic and popular racing games. The W Track launches today at the Monza Circuit with a media partnership with Freeda and a real-life event, created in partnership with BCW and Mindshare, including Pro Players&#39; performances, live driving sessions, and a panel conversation moderated by the renowned journalist, Maria Latella.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;Ford also announces today the opening of W Driving University, a high-performance programme part of the Ford Performance Driving University aiming to recruit and train the next generation of women racing champions, both in real and virtual worlds. Ford, who competes in esports with Team Fordzilla and real-life races with Ford Performance, hopes to encourage more women to consider racing careers.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&quot;Women are trying to make their way in a world that has never been theirs. And it&#39;s been hard to find more women for Team Fordzilla. We found only one, Sandra, in Spain in the last few years. W Driving University will encourage women to try sim and real-life racing and become a great talent pipeline for our team,&quot; said Sara Stefanizzi, aka Kurolily, Ambassador for Italy of Fordzilla, Ford&#39;s eSport team.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;Ford has a long history of fostering a more equal and inclusive motor industry. In 2022, Ford was recognised as a leader on the Bloomberg Gender-Equality Index in 45 countries and regions for the fourth year running. In 2020, Jim Hackett (former President and CEO of Ford Motor Company) shared and signed the UN Women&#39;s Empowerment Principles on behalf of Ford Motor Company.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&quot;We are lucky to work with clients who share our values. Diversity is our greatest strength, so The W Track project was designed to help change the inequal reality we&#39;re still seeing today in the world of motorsports,&quot; said Federico Russo, Executive Creative Director VMLY&amp;amp;R Italy.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;Ford has focused on creating a culture of belongings and equal opportunities regardless of race, gender, ability, sexual orientation and social class, rooted in diversity as a driver of innovation and change.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span face=&quot;&amp;quot;Calibri Light&amp;quot;, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: arial; font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;m_-1710670169249796917xmsonormal&quot; style=&quot;background-color: white; color: #222222; margin: 0cm;&quot;&gt;&lt;span face=&quot;&amp;quot;Calibri Light&amp;quot;, sans-serif&quot; lang=&quot;EN-US&quot; style=&quot;font-family: arial; font-size: large;&quot;&gt;Ford worked with &lt;a href=&quot;http://www.freedamedia.com/&quot; target=&quot;_blank&quot;&gt;Freeda&lt;/a&gt;, an iconic media brand on diversity and inclusion issues, to promote The W track game and the W Driving University through live experiences and infotainment. Additional media planning from Mindshare, will bring the initiatives to life on social with a cross-channel multimedia campaign&lt;/span&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: large;&quot;&gt;.&lt;/span&gt;&lt;/p&gt;&lt;script async=&quot;&quot; src=&quot;https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js&quot;&gt;&lt;/script&gt;
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style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKS9OdE6AScHdfb8ZBzsvwOxqLKn1rN8ZXn925TE9Sw3u2nsmELMXPpn9Dr370bT-IRwLYPMnIPmq4FsWaGNi_s1f9U598HRYbt9iEPYMUk57tQj33A5WYYhm_qErWSII11uK2QsaAA44/s1920/Heartbeat.tif&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1080&quot; data-original-width=&quot;1920&quot; height=&quot;360&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKS9OdE6AScHdfb8ZBzsvwOxqLKn1rN8ZXn925TE9Sw3u2nsmELMXPpn9Dr370bT-IRwLYPMnIPmq4FsWaGNi_s1f9U598HRYbt9iEPYMUk57tQj33A5WYYhm_qErWSII11uK2QsaAA44/w640-h360/Heartbeat.tif&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;BLOG_video_class&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/4DiqUcm_R6k&quot; width=&quot;730&quot; youtube-src-id=&quot;4DiqUcm_R6k&quot;&gt;&lt;/iframe&gt;&lt;/span&gt;&lt;/div&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&lt;a href=&quot;https://www.amvbbdo.com/&quot; target=&quot;_blank&quot;&gt;AMV BBDO&lt;/a&gt;’s new pan-European campaign for &lt;a href=&quot;https://ford.com&quot; target=&quot;_blank&quot;&gt;FORD&lt;/a&gt; centres on a spellbinding film that draws a visually stunning analogy between the automaker’s FORDLiive vehicle maintenance service and the human circulatory system.&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;The film compares a business to the human heart and courier vans to the circulation of blood. When the red vans arrive on time the heart beats normally - when vans are reduced to a trickle, it slows and stops. But because FORDLiive keeps vans constantly on the road, the heartbeat of the business is soon beating healthier than ever when the vans return.&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;We move inside the building, where the perfectly synchronised&amp;nbsp;vans interweave in the aisles, while workers load them up and send them off, demonstrating FORDLiive in action.&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;FORDLiive marks a step change for fleet customers, introducing a world where vehicle health data can be used to predict and schedule maintenance so that vans don’t break down in the first place, keeping them on the road and working.&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;The service brings together the connected vehicle, the customer, the dealer and Ford to identify, diagnose and quickly resolve any issues that may result in downtime – the third highest cost for running any fleet of vehicles.&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;AMV BBDO’s campaign is targeted at businesses who run fleets of vans and will run across YouTube, Facebook and LinkedIn. The social films are supported by personalised digital communications that target fleet managers at different stages of the customer journey.&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Martin Loraine, the film’s writer and Creative Director of Ford at AMV BBDO said: “Ford wanted to communicate the simple, human benefit of FORDLiive and bring to life how constantly moving vans are vital to making businesses thrive.”&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Peter Zillig, Marketing Director, Ford of Europe, said: ‘We think of our vans as vital in the delivery mechanism of any healthy business. We were convinced by the creative as soon as we saw it and further engaged with Nikolai’s vision for the production.&amp;nbsp; This is the start of a completely new phase in our commercial vehicle communications; and we hope our customers enjoy the journey with us’.&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Directed by Nicolai Fuglsig, from MJZ, the film was tightly choreographed, using toy vans to work out how the synchronised movement should work. The campaign was then shot in Madrid during lockdown in December 2020, filmed entirely by drone or helicopter to create dynamic scenes, with no static shots in the entire film. A bespoke composition by Mint Royale&amp;nbsp;provides the soundtrack.&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; text-align: justify;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;CREDITS:&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Client:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Ford of Europe&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Brand:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;FORDLiive&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Campaign title:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Heartbeat&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Peter Zillig, Director of Marketing&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Richard Beard, CV Content &amp;amp; Brand Experience Lead&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Steve Fletcher, CV Brand Content Manager&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Client name:&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot; style=&quot;color: black;&quot;&gt;Owen Gregory, Director, Commercial Vehicle Aftersales&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Creative Agency:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;AMV BBDO&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;CCO:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Alex Grieve&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;ECDs:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Nadja Lossgott, Nicholas Hulley&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Creative Director&amp;nbsp;&amp;amp; Writer:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Martin Loraine&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Agency planner:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;David Murray, Stephen Wallace&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Agency account team:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Tom Shattock, Roberto Ghidini, Catherine Stalker, Matt Thomas, Elliot Falconer&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Agency producer:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Romila Sanassy&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Media agency:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;GTB/Mindshare&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Production company:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;MJZ&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Director:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Nicolai Fuglsig&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Production Co. Producer:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Tim Wild&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Post-production Company:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;nineteentwenty&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Sound studio:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;750mph&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Audio Post-production:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Sam Ashwell&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Digital Design Company:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;RAPP&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Digital &amp;amp; Social Art Director:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Will Clark&lt;/span&gt;&lt;u&gt;&lt;/u&gt;&lt;u&gt;&lt;/u&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px;&quot;&gt;&lt;b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;Digital &amp;amp; Social Copywriter:&lt;/span&gt;&lt;/b&gt;&lt;span face=&quot;Arial, sans-serif&quot;&gt;&amp;nbsp;Ryan Albuino&lt;/span&gt;&lt;/p&gt;&lt;script async=&quot;&quot; src=&quot;https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js&quot;&gt;&lt;/script&gt;
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&lt;/script&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1560307742167753586/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/03/heartbeat-is-new-campaign-by-amv-bbdo.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1560307742167753586'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1560307742167753586'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/03/heartbeat-is-new-campaign-by-amv-bbdo.html' title='Heartbeat is the New Campaign by AMV BBDO for Ford'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKS9OdE6AScHdfb8ZBzsvwOxqLKn1rN8ZXn925TE9Sw3u2nsmELMXPpn9Dr370bT-IRwLYPMnIPmq4FsWaGNi_s1f9U598HRYbt9iEPYMUk57tQj33A5WYYhm_qErWSII11uK2QsaAA44/s72-w640-h360-c/Heartbeat.tif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9185817030613017849</id><published>2021-01-01T07:09:00.005-08:00</published><updated>2021-01-25T05:45:38.190-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Ford Urges Nation to #FINISHSTRONG in Battle Against COVID-19</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_36ySAnyZyLy_y4GPe1fCH1Trp8R-KgJp_ABoDgE0U0Kd7JVOxv4RcoC336EfVdNIKnb_d2oGY0eTz8uc_SoQAManIMhH4f7uMlDIGb7O1nYsUuHOwnzAedu8zu4bIUdqppjjOVWEvRs/s1920/Ford_FinishStrong_Family.jpg&quot; style=&quot;display: block; padding: 1em 0; text-align: center; &quot;&gt;&lt;img alt=&quot;&quot; border=&quot;0&quot; width=&quot;600&quot; data-original-height=&quot;1080&quot; data-original-width=&quot;1920&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_36ySAnyZyLy_y4GPe1fCH1Trp8R-KgJp_ABoDgE0U0Kd7JVOxv4RcoC336EfVdNIKnb_d2oGY0eTz8uc_SoQAManIMhH4f7uMlDIGb7O1nYsUuHOwnzAedu8zu4bIUdqppjjOVWEvRs/s600/Ford_FinishStrong_Family.jpg&quot;/&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;BLOG_video_class&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/fKwk8mfI6G8&quot; width=&quot;730&quot; youtube-src-id=&quot;fKwk8mfI6G8&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;br /&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;As Americans welcome 2021, Ford is kicking off a new initiative to encourage people to come together, protect each other and help save lives in the months ahead until COVID-19 vaccines become more widely distributed.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;“We’re in this together and Ford’s goal since the pandemic started has been to try to help save lives,” said Kumar Galhotra, president, Americas &amp;amp; International Markets Group. “While many are weary from the challenges 2020 has thrown at us, now is the time for us to pull together, protect each other and finish strong until COVID-19 vaccines arrive more broadly. Lives are on the line.”&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;If more Americans embraced COVID mitigation protocols, such as wearing masks, 50,000 or more lives could be saved between now and the end of March when vaccines are more readily available, according to officials at the IHME, University of Washington’s School of Medicine*.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;The cornerstone of Ford’s public call to action is a 30-second commercial&amp;nbsp; – #&lt;span style=&quot;box-sizing: border-box; font-weight: 700;&quot;&gt;&lt;i style=&quot;box-sizing: border-box;&quot;&gt;FinishStrong&lt;/i&gt;&lt;/span&gt;&amp;nbsp;– which was created by acclaimed filmmaker Peter Berg, known for “Friday Night Lights,” “Patriots Day,” and “Lone Survivor.” The spot is narrated by award-winning actor Bryan Cranston.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;Berg and Ford approached the storytelling as an appeal to Americans’ shared sense of patriotism and what’s right – rather than preaching at people or using fear as a motivator. Woven within the video are brief portraits of front-line workers and people affected by COVID, like survivor John Williams, 68, from Kansas City, who beat COVID-19 after 20 days on and off a ventilator. He’s shown leaving the hospital in his wheelchair as doctors and nurses line the halls to cheer him on.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;According to Berg, it was critical to show the strength and spirit of the country in troubled times – and to offer inspiration to Americans to stay vigilant about protecting themselves and others.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;“The COVID pandemic has tested us all in ways we could not have imagined a year ago,” Berg said. “People are weary, beat down, and it would be easy to let our guard down now. But we have to keep fighting for each other; we’re almost there. As we enter 2021, we wanted to help inspire Americans to come together and save lives until the vaccines arrive in numbers. We need to finish strong. We got this.”&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;The #&lt;span style=&quot;box-sizing: border-box; font-weight: 700;&quot;&gt;&lt;i style=&quot;box-sizing: border-box;&quot;&gt;FinishStrong&lt;/i&gt;&lt;/span&gt;&amp;nbsp;initiative is the latest effort by Ford to support those affected by the COVID-19 pandemic. Ford has been a leader in COVID mitigation efforts since April and one of the first manufacturers to pivot toward making personal protective equipment (PPE). To date, Ford has manufactured 55 million masks and will hit 100 million masks for donations by mid-2021.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;The company, in partnership with the UAW, has produced tens of millions of pieces of&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;personal protective equipment (PPE) to meet the strong demand. These include:&lt;/p&gt;&lt;ul style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; margin-bottom: 10px; margin-top: 0px; padding-left: 3rem;&quot;&gt;&lt;li style=&quot;box-sizing: border-box; line-height: 1.5; padding: 5px;&quot;&gt;20 million face shields&lt;/li&gt;&lt;li style=&quot;box-sizing: border-box; line-height: 1.5; padding: 5px;&quot;&gt;50,000 patient ventilators&lt;/li&gt;&lt;li style=&quot;box-sizing: border-box; line-height: 1.5; padding: 5px;&quot;&gt;More than 32,000 powered air-purifying respirators in collaboration with 3M&lt;/li&gt;&lt;li style=&quot;box-sizing: border-box; line-height: 1.5; padding: 5px;&quot;&gt;1.4 million washable isolation gowns&lt;/li&gt;&lt;/ul&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;Throughout its 117-year history, Ford has stepped up in moments of global crisis:&amp;nbsp;creating Iron Lungs in the polio epidemic and leading the Arsenal of Democracy in WWII. Ford’s latest effort builds on the company’s support for those affected by the pandemic – from creating programs allowing customers to defer car payments to transforming its plants to make ventilators.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;In collaboration with the UAW and Ford Motor Company Fund, Ford also has donated more than 50 million face masks to nonprofit organizations, state and local officials, first responders, schools and underserved communities in all 50 states. The next round of masks, including masks for children, will be available on Jan. 12 in six states across the eastern U.S., from New York to Virginia at local Ford dealers. Details are available at&amp;nbsp;&lt;a href=&quot;https://fordfund.org/&quot; style=&quot;background-color: transparent; box-sizing: border-box; color: #337ab7; line-height: 1.5; outline: 0px; text-decoration-line: none;&quot;&gt;FordFund.org.&lt;/a&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;“At Ford, serving people is a long-held tradition,” says Galhotra. “We’re proud to earn our customers’ trust – and we’ll always step up when people need us.”&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;&lt;i style=&quot;box-sizing: border-box;&quot;&gt;*Institute for Health Metrics and Evaluation (IHME) at the University of Washington’s School of Medicine&lt;/i&gt;&lt;/p&gt;&lt;script async=&quot;&quot; src=&quot;https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js&quot;&gt;&lt;/script&gt;
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&lt;/script&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9185817030613017849/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/01/ford-urges-nation-to-finishstrong-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9185817030613017849'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9185817030613017849'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/01/ford-urges-nation-to-finishstrong-in.html' title='Ford Urges Nation to #FINISHSTRONG in Battle Against COVID-19'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_36ySAnyZyLy_y4GPe1fCH1Trp8R-KgJp_ABoDgE0U0Kd7JVOxv4RcoC336EfVdNIKnb_d2oGY0eTz8uc_SoQAManIMhH4f7uMlDIGb7O1nYsUuHOwnzAedu8zu4bIUdqppjjOVWEvRs/s72-c/Ford_FinishStrong_Family.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2330878623804321179</id><published>2020-12-21T07:30:00.002-08:00</published><updated>2021-01-15T06:11:45.321-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Christmas Commercials"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>Chevy Chase and Beverly D&#39;Angelo Return as the Griswolds for Ford&#39;s Mustang Mach-E TV Spot</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH9qXTprVL6jxrZIavTcwEL7xGJrmGnfb5KjuC5hWbpWNyJt9K5u5vZykadtWRFfwq46Cx7Ij3Svxh9D81TEveyGIXXxhPDfbiukLbuCI1v54m24u0-YL3xnxli76-jE1VQ9RSlTo3-hM/s1620/HopefulChevy2.jpg&quot; style=&quot;display: block; padding: 1em 0px; text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; border=&quot;0&quot; data-original-height=&quot;1078&quot; data-original-width=&quot;1620&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH9qXTprVL6jxrZIavTcwEL7xGJrmGnfb5KjuC5hWbpWNyJt9K5u5vZykadtWRFfwq46Cx7Ij3Svxh9D81TEveyGIXXxhPDfbiukLbuCI1v54m24u0-YL3xnxli76-jE1VQ9RSlTo3-hM/s600/HopefulChevy2.jpg&quot; width=&quot;600&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;BLOG_video_class&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/gmAU8MJoJU4&quot; width=&quot;730&quot; youtube-src-id=&quot;gmAU8MJoJU4&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;You wouldn’t be more surprised about this latest Mustang Mach-E TV spot even if you woke up tomorrow with your head sewn to the carpet.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;Chevy Chase and Beverly D&#39;Angelo reprise their&amp;nbsp;&lt;i style=&quot;box-sizing: border-box;&quot;&gt;National Lampoon’s Christmas Vacation&lt;/i&gt;&amp;nbsp;roles as CLARK and ELLEN GRISWOLD in an updated take on one of the 1989 holiday classic’s most iconic scenes – starring Mustang Mach-E.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;“It’s great to be back for another Christmas with my on-screen family and its rotating assortment of kids – and I have Ford and Mustang Mach-E to thank for paying me to do it,” said Chase. “I suppose you’re expecting some sort of riff on electric cars, but I can say with 85% certainty that this thing probably won’t cause any blackouts in your neighborhood when you plug it in.”&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;“My favorite side kick role is playing ELLEN GRISWOLD to Chevy&#39;s CLARK, my one and only Sparky,” D’Angelo said. “But this year, the brightest spark is the Mustang Mach-E in the driveway! Please don&#39;t tell him I said that. I&#39;m already in trouble for bringing a different set of kids every time we go on a vacation.”&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;Catch the new short featuring Mustang Mach-E on the SNL Christmas Special Dec. 22.&lt;/p&gt;&lt;p style=&quot;background-color: white; box-sizing: border-box; color: #333333; font-family: Antenna, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 1.5; margin: 0px 0px 10px;&quot;&gt;Order your Mustang Mach-E in time for the new year&amp;nbsp;&lt;a href=&quot;https://www.ford.com/buy/mach-e/order.html?catalogId=WANAB-CGW-2021-CX727&amp;amp;forwardUrl=%2Fbuy%2Fmach-e%2Fbuild-and-price.html&amp;amp;backUrl=%2Fsuvs%2Fmach-e%2F2021?gnav=header-electrified-si&quot; style=&quot;background-color: transparent; box-sizing: border-box; color: #337ab7; line-height: 1.5; outline: 0px; text-decoration-line: none;&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;script async=&quot;&quot; src=&quot;https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js&quot;&gt;&lt;/script&gt;
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&lt;/script&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2330878623804321179/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/12/chevy-chase-and-beverly-dangelo-return.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2330878623804321179'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2330878623804321179'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/12/chevy-chase-and-beverly-dangelo-return.html' title='Chevy Chase and Beverly D&#39;Angelo Return as the Griswolds for Ford&#39;s Mustang Mach-E TV Spot'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH9qXTprVL6jxrZIavTcwEL7xGJrmGnfb5KjuC5hWbpWNyJt9K5u5vZykadtWRFfwq46Cx7Ij3Svxh9D81TEveyGIXXxhPDfbiukLbuCI1v54m24u0-YL3xnxli76-jE1VQ9RSlTo3-hM/s72-c/HopefulChevy2.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-29446384537193532</id><published>2018-09-18T06:22:00.000-07:00</published><updated>2018-09-18T06:22:02.972-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="A9"/><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="GTB Brazil"/><category scheme="http://www.blogger.com/atom/ns#" term="Zombie Studio"/><title type='text'>Animation Film &#39;Gears&#39; Shows Emotional Life Moments Inside a Truck Engine</title><content type='html'>&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBR8zgBoHxJTF2k7uk-InbU-o2dCXvxZspjlKc2lS8ulsFKUX-pPgFR93_GV1jAM6aPFuvMc9Se0MZTzN1A__uTKkqdA4vdUGaAKxkcHi80L1gVDricfeM9HkizcuEZUxFqUih6hGKvI/s1600/FordTrucks_Gears+frame_1.jpg&quot; imageanchor=&quot;1&quot; &gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBR8zgBoHxJTF2k7uk-InbU-o2dCXvxZspjlKc2lS8ulsFKUX-pPgFR93_GV1jAM6aPFuvMc9Se0MZTzN1A__uTKkqdA4vdUGaAKxkcHi80L1gVDricfeM9HkizcuEZUxFqUih6hGKvI/s640/FordTrucks_Gears+frame_1.jpg&quot; width=&quot;640&quot; height=&quot;360&quot; data-original-width=&quot;1600&quot; data-original-height=&quot;900&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;div style=&quot;padding:56.25% 0 0 0;position:relative;&quot;&gt;&lt;iframe src=&quot;https://player.vimeo.com/video/290476120?title=0&amp;byline=0&amp;portrait=0&quot; style=&quot;position:absolute;top:0;left:0;width:100%;height:100%;&quot; frameborder=&quot;0&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;script src=&quot;https://player.vimeo.com/api/player.js&quot;&gt;&lt;/script&gt;&lt;br /&gt;
&lt;i&gt;Created by &lt;a href=&quot;https://www.gtb.com/&quot;&gt;GTB Brazil&lt;/a&gt;, the Ford Trucks animation highlights the relevance of the truck drivers in everyday life. &lt;a href=&quot;https://zombiestudio.com.br/&quot;&gt;Zombie Studio&lt;/a&gt; produced the animated film; A9 is the sound production company.&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
Following the communication concept, &quot;Your World Can Not Stop,&quot; Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear&#39;s parts interact with the characters, helping them.&lt;br /&gt;
&lt;br /&gt;
The film comes out with relevant themes of daily life, such as love, progress, dreams, memories, and relationships. In all those times, the truck is a keystone.&lt;br /&gt;
&lt;br /&gt;
Part of the gear delivers a wedding ring to a couple of grooms. A lamp is given to a little girl studying under candlelight. A boy who dreams of being a soccer player receives a football boot to fulfill his dream. A bored old couple gets a phonograph that motivates them to dance happily, reminding them of a great past. A grandfather missing his granddaughter receives a tablet from the gear to connect with her.&lt;br /&gt;
&lt;br /&gt;
At the end of the film, the camera zooms out and reveals that everything has passed inside the engine gear of a Ford truck. The signature concludes: “Stories to be unboxed.”&lt;br /&gt;
&lt;br /&gt;
&quot;This film is a big thank you for all that truckers do for people. Often, they do not even realize it. The job is 100% focused on this audience but has the potential to thrill everyone through its history and aesthetics,” says Rodrigo Strozenberg, Creative Director at GTB Brazil.&lt;br /&gt;
&lt;br /&gt;
&quot;It&#39;s a new language for the truck segment that usually does more technical and unemotional content. By using the language of animation, we can approach truckers in a more playful, warm, and emotional way, and the characters can live in harmony with the mechanical world,” adds Vico Benevides, Executive Creative Director at GTB.&lt;br /&gt;
&lt;br /&gt;
Zombie Studio produced the animated film. A9 signs the audio.&lt;br /&gt;
&lt;br /&gt;
&quot;It sure was one of the toughest technical and narrative challenges we&#39;ve ever had. Harmonizing emotional stories, and turning the gears of a truck&#39;s engine into a world of imagination, was a task that required a lot of talent and affection from the entire team. It was four months of work with a team of 60 dedicated people, a lot of research, and a lot of desire to make this script a beautiful story worth seeing,&quot; says Paulo Garcia, co-founder and Chief Creative of Zombie Studio.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;CREDITS:&lt;/b&gt;&lt;br /&gt;
Film title: Gears&lt;br /&gt;
Agency: GTB Brasil&lt;br /&gt;
Client:  Ford Motor Company &lt;br /&gt;
Product: Ford Trucks&lt;br /&gt;
Executive Creative Director: Vico Benevides&lt;br /&gt;
Creative Directors: Rodrigo Strozenberg and Daniel Leitão&lt;br /&gt;
Copywriter: Thiago Lins&lt;br /&gt;
Art director: Fernando Lyra&lt;br /&gt;
Account Service: Fernanda Santos, Robson Miguel, Simone Bastos, Rodolfo Luz&lt;br /&gt;
CRM Account Service: Paula Peres, Michele Merlucci, Rafaela Corner&lt;br /&gt;
Planning: Juliana Barbosa, Fernando Takey, Dorian Dack&lt;br /&gt;
Media: Leandro Fonseca, Rafael Vizoná, Rafael Amorim &lt;br /&gt;
Projects: Patricia Silvestre, André Tanoue&lt;br /&gt;
Social Media Content: Eliza Bianchezi&lt;br /&gt;
Social Media Monitoring: Raphael Ramos, Raphaela Rebouças, Wellington Souza&lt;br /&gt;
Social CRM: Erika Morais, Juliana Xavier, Tiago Viera&lt;br /&gt;
Client Approval: Oswaldo Ramos, Guilherme Teles, Mayara Algaba, Simone Barbosa&lt;br /&gt;
RTVC: Bruna Amorim, Luana Aghata&lt;br /&gt;
Production house: Zombie Studio&lt;br /&gt;
Film Director: Paulo Garcia&lt;br /&gt;
Director of Photography: Regis Fernandez&lt;br /&gt;
Executive Producer: Natália Gouvêa&lt;br /&gt;
Account Services: Fabricio Takahashi&lt;br /&gt;
Sound Production house: A9 Audio&lt;br /&gt;
Sound Production: A9 team&lt;br /&gt;
Account Services: Guta Lima and Renata Schincariol &lt;br /&gt;
&lt;br /&gt;
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&lt;/script&gt; </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/29446384537193532'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/29446384537193532'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/09/animation-film-gears-shows-emotional.html' title='Animation Film &#39;Gears&#39; Shows Emotional Life Moments Inside a Truck Engine'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBR8zgBoHxJTF2k7uk-InbU-o2dCXvxZspjlKc2lS8ulsFKUX-pPgFR93_GV1jAM6aPFuvMc9Se0MZTzN1A__uTKkqdA4vdUGaAKxkcHi80L1gVDricfeM9HkizcuEZUxFqUih6hGKvI/s72-c/FordTrucks_Gears+frame_1.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4190310587946200148</id><published>2018-05-05T08:48:00.000-07:00</published><updated>2018-05-05T08:48:13.282-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Feel the View"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="GTB Roma"/><title type='text'> Ford Italia and GTB Roma present Feel The View</title><content type='html'>&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNR_RwHbq-lMlkMBLltWt3KCVMHPHxdbS10Tnc3XKY6SiTB5raHCb9B_YjjmpUl3EgqN2vWV87J8O6HU8hAZpHuouAQf9YdVvj8QrueEmYWmwA9d-bNDZvSKd7mUSaJO25EjjbjbEeaKUJ/s1600/1.jpg&quot; imageanchor=&quot;1&quot; &gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNR_RwHbq-lMlkMBLltWt3KCVMHPHxdbS10Tnc3XKY6SiTB5raHCb9B_YjjmpUl3EgqN2vWV87J8O6HU8hAZpHuouAQf9YdVvj8QrueEmYWmwA9d-bNDZvSKd7mUSaJO25EjjbjbEeaKUJ/s640/1.jpg&quot; width=&quot;640&quot; height=&quot;270&quot; data-original-width=&quot;1600&quot; data-original-height=&quot;676&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;iframe src=&quot;https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fforditalia%2Fvideos%2F1886773821353363%2F&amp;show_text=0&amp;width=560&quot; width=&quot;560&quot; height=&quot;315&quot; style=&quot;border:none;overflow:hidden&quot; scrolling=&quot;no&quot; frameborder=&quot;0&quot; allowTransparency=&quot;true&quot; allowFullScreen=&quot;true&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
Highways opened to everybody. This was Henry Ford’s dream over a 100 years ago. That dream is now evolving, day by day, to improve people’s lives, changing the way they travel: From sharing mobility services to those of collaborative parking, from solutions to revolutionize logistics in the cities of the future, to imagine a world where streets will be reconstructed according to people needs and traffic flows.&lt;br /&gt;
&lt;br /&gt;
A process of evolution that wants to be as inclusive as possible and meet the needs of all people, even and especially those with disabilities.&lt;br /&gt;
&lt;br /&gt;
For this reason, today, Ford of Italy and GTB Roma want to bring Feel The View to life: a new innovative device, that when applied on a car window is able to decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.&lt;br /&gt;
&lt;br /&gt;
The device is able to transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, perceptible through touch and hearing.&lt;br /&gt;
&lt;br /&gt;
The photo taken from the device is converted from the internal software into a greyscale image. This image is then reproduced across the glass window by special LEDs. The device causes vibrations of 255 different intensity at the point of touch: The lower the intensity of gray, the greater is the intensity of the vibration. The blind user is in this way able to sense the different vibrations exploring the window with his fingers and will be able to visualize and reconstruct the view into his mind.&lt;br /&gt;
&lt;br /&gt;
The prototype, connected to the internet, integrates a system of artificial intelligence and vocal synthesis that completes the experience: a vocal assistant connected to the Ford car’s audio system, helps the blind person to contextualize the image captured by the built-in camera, allowing them to explore all shapes of the surrounding areas autonomously, simply and intuitively.&lt;br /&gt;
&lt;br /&gt;
The video was made by the production company Whyworry, directed by Mauro Mancini. Special thanks to the protagonist of the video, Anna Rita De Bonis, CEO of Views International.&lt;br /&gt;
&lt;br /&gt;
“When the idea was at its first stage, we looked for suppliers all around the world to understand what was the best way to make it come to life” says Federico Russo, Executive Creative Director of GTB Rome. “During the last Maker Fair held in Rome we met Aedo Project, an Italian start-up from Rome specialized in devices for visually impaired people. The haptic interface implemented on some of their projects has opened up an all new world for us, allowing us to think like blind people would do. As the prototype started taking shape, we realized we were giving birth to a complete new language that would give visually impaired people a new chance to visualize and experience travelling like never before. An innovation that today is designed to use in a car, but that tomorrow could be implemented in schools and institutions for blind people as a tool that could be used in multiple ways.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;CREDITS &lt;/b&gt;&lt;br /&gt;
Agency: GTB Roma&lt;br /&gt;
Executive Creative Director: Federico Russo&lt;br /&gt;
Art Director: Stefania Esposito&lt;br /&gt;
Copywriter: Leonardo Pastacaldi&lt;br /&gt;
Client Service Director: Andrea Manfredonia&lt;br /&gt;
Business Director: Chiara Di Loreto&lt;br /&gt;
Account Executive: Marta Vagnarelli&lt;br /&gt;
IT Manager, Data Administrator and Analyst: Massimiliano Pacilio&lt;br /&gt;
Head of production: Mara Bruschetti&lt;br /&gt;
&lt;br /&gt;
Production and post production Company: Why Worry Production&lt;br /&gt;
Director: Mauro Mancini&lt;br /&gt;
DoP: Agostino Vertucci&lt;br /&gt;
Executive producer: Diego Panadisi&lt;br /&gt;
Line producer: Francesca Esposito&lt;br /&gt;
Editor: Julien Panzarasa&lt;br /&gt;
&lt;br /&gt;
Music: Emotional Piano Crescendo, author: GentleJammers Envato Marketplace. &lt;br /&gt;
&lt;br /&gt;
Sound design: SUONI LAB - Rome&lt;br /&gt;
Editing: Claudio Bresciani&lt;br /&gt;
Spk ENG: Clive Riche&lt;br /&gt;
Spk ITA: Francesco Pezzulli&lt;br /&gt;
&lt;br /&gt;
Special thanks to:&lt;br /&gt;
Anna Rita De Bonis, CEO of Views International&lt;br /&gt;
Antonio Bruno&lt;br /&gt;
Emilia Fares&lt;br /&gt;
Federico Bassani&lt;br /&gt;
Mario Loreti&lt;br /&gt;
Veronica Cosimelli&lt;br /&gt;
&lt;br /&gt;
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&lt;/script&gt; </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4190310587946200148'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4190310587946200148'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/05/ford-italia-and-gtb-roma-present-feel.html' title=' Ford Italia and GTB Roma present Feel The View'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNR_RwHbq-lMlkMBLltWt3KCVMHPHxdbS10Tnc3XKY6SiTB5raHCb9B_YjjmpUl3EgqN2vWV87J8O6HU8hAZpHuouAQf9YdVvj8QrueEmYWmwA9d-bNDZvSKd7mUSaJO25EjjbjbEeaKUJ/s72-c/1.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5823860201294723951</id><published>2018-01-21T06:23:00.000-08:00</published><updated>2018-01-21T06:24:06.887-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="EcoSport"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="GTB"/><category scheme="http://www.blogger.com/atom/ns#" term="LS Productions"/><category scheme="http://www.blogger.com/atom/ns#" term="Radical Media"/><title type='text'>LS Productions Scout Stunning Scottish Settings to Promote Ford Eco Sport SUV</title><content type='html'>&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX9sVHHqc_1OReg80NWT02NTAfc5O4Ro6ICRpsnNiq4yeGo_ujh0eIzOOB1Of8D9YNi_qz3Ilt3Wpr3QxWB93XEK1KD6az38eqHGPURUfYwcXXtvydzYKfO12XwYq9Kzu_QNUh-1PyC9s/s1600/Ford+EcoSport.png&quot; imageanchor=&quot;1&quot; &gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX9sVHHqc_1OReg80NWT02NTAfc5O4Ro6ICRpsnNiq4yeGo_ujh0eIzOOB1Of8D9YNi_qz3Ilt3Wpr3QxWB93XEK1KD6az38eqHGPURUfYwcXXtvydzYKfO12XwYq9Kzu_QNUh-1PyC9s/s640/Ford+EcoSport.png&quot; width=&quot;640&quot; height=&quot;355&quot; data-original-width=&quot;926&quot; data-original-height=&quot;514&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;b&gt;The Eco Sport is built for your next steps in new ad by GTB and Radical Media.&lt;/b&gt; &lt;br /&gt;
&lt;br /&gt;
Ford take to Scotland to shoot cinematic new ad &#39;Built For Your Next Steps&#39; to promote the EcoSport model. Created by GTB and produced by Radical Media and LS Productions, the 30&quot; spot puts us in the shoes of the British public. &lt;br /&gt;
&lt;br /&gt;
Directed by Josh &amp; Xander, the cinematic advert pays tribute to the narrative device used in classic movie scenes as the shot focuses on a character&#39;s foot as they step out of a vehicle to confront a challenge. In the advert the dramatic camera technique is adapted to introduce us to a cast of everyday British individuals. Identified only by their footwear, we see each anonymous character step gallantly out of their Ford EcoSport cars. As each character takes their next steps, the commercial shows a range of unique but sentimentally British journeys. &lt;br /&gt;
&lt;br /&gt;
LS Productions worked with Radical Media to source the stunning backdrops for each character&#39;s scenario. To visually articulate the unique, yet classically British storylines, LS Productions sourced a range of central, rural and coastal locations for the commercial from its wealth of Scottish locations. The film was shot entirely in Scotland over three-day tour of Glasgow&#39;s urban landscapes and Argyll&#39;s rural and coastal spots.&lt;br /&gt;
&lt;br /&gt;
Deva Smith, Producer at LS Productions comments: &quot;It was great to be able to put together a nice, talented Scottish crew and to show our American directors the most diverse Scottish landscapes, from urban designs to rolling countryside and rugged terrain.&quot;&lt;br /&gt;
&lt;br /&gt;
The settings included the country&#39;s iconic rolling hills at Rest and be Thankful in the Scottish Highlands, scenes of the idyllic coastline were captured at Crinan Harbour and Glasgow&#39;s The Gorbals provided urban environments for inner-city shots. &lt;br /&gt;
&lt;br /&gt;
The production service company used a drone to film the ferry and coastal scenes. To pull off the shoot, LS Productions ensured full cooperation from Crinan Harbour&#39;s boatyard and its workers by halting boats from entering the area. &lt;br /&gt;
&lt;br /&gt;
Whilst the task of capturing scenes at sea presented some challenges for flying the drone, LS Productions helped to turn the location&#39;s unpredictable weather into a benefit for the film. Deva adds: &quot;We took advantage of the changing weather, it added beautiful drama to the scene and the director was able to capture spray from the ocean waves.&quot; &lt;br /&gt;
&lt;br /&gt;
LS Productions sourced the use of a Scorpio Arm to capture the breath-taking shots of the vehicle driving down Rest and be Thankful - The A83 road which divides Glen Kinglas from Glen Croe.&lt;br /&gt;
&lt;br /&gt;
Commenting on working with Radical Media, Executive Producer at LS Productions, Sarah Drummond says: &quot;We really enjoyed having Josh and Xander back over to Scotland. They love the diverse landscapes that Scotland has to offer, and they were super excited to get the chance to shoot here again. They really engaged with Scotland, it&#39;s people and its&#39; landscapes, and for me it&#39;s always good to shoot something that doesn&#39;t have to be based specifically in Scotland.  Our locations are stunning and can fit with most narratives, and even some you wouldn&#39;t expect.&quot;&lt;br /&gt;
&lt;br /&gt;
The film airs on TV and social channels from 18th January 2018.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe width=&quot;730&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/zMQjuvfgzNw?rel=0&amp;amp;showinfo=0&quot; frameborder=&quot;0&quot; allow=&quot;autoplay; encrypted-media&quot; allowfullscreen&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
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&lt;b&gt;Credits&lt;/b&gt;&lt;br /&gt;
Brand: Ford&lt;br /&gt;
Agency: GTB&lt;br /&gt;
Production Company: Radical Media&lt;br /&gt;
Director: Josh Melnick and Xander Charity&lt;br /&gt;
Production Service: LS Productions&lt;br /&gt;
Executive Producer: Sarah Drummond&lt;br /&gt;
Producer: Deva Smith</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5823860201294723951'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5823860201294723951'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2018/01/ls-productions-scottish-ford-ecosport.html' title='LS Productions Scout Stunning Scottish Settings to Promote Ford Eco Sport SUV'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX9sVHHqc_1OReg80NWT02NTAfc5O4Ro6ICRpsnNiq4yeGo_ujh0eIzOOB1Of8D9YNi_qz3Ilt3Wpr3QxWB93XEK1KD6az38eqHGPURUfYwcXXtvydzYKfO12XwYq9Kzu_QNUh-1PyC9s/s72-c/Ford+EcoSport.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2886175372975247532</id><published>2017-08-04T07:20:00.001-07:00</published><updated>2017-08-04T07:20:15.034-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="Mustang GT"/><title type='text'>Ford Gets Neighborly With Hush Mode on Mustang GT</title><content type='html'>&lt;br /&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGY3GNc0QHFX1ewicXFeT76LbVRdxDEJw8vXzl8dc6SUmPLhkZtkvqs5SUe8w6YMI0yOVi4_smW8HGv6CZH67kXhfBOW9GRc8tXe38HZ3bwvLw7xmLL0zy0sYC-QkbL-D7vLwq0Bs1yhUm/s1600/For+Annoying+Neighbors.jpg&quot; imageanchor=&quot;1&quot; &gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGY3GNc0QHFX1ewicXFeT76LbVRdxDEJw8vXzl8dc6SUmPLhkZtkvqs5SUe8w6YMI0yOVi4_smW8HGv6CZH67kXhfBOW9GRc8tXe38HZ3bwvLw7xmLL0zy0sYC-QkbL-D7vLwq0Bs1yhUm/s640/For+Annoying+Neighbors.jpg&quot; width=&quot;640&quot; height=&quot;332&quot; data-original-width=&quot;1600&quot; data-original-height=&quot;830&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;New Mustang GT Owners Can Now Hush the V8 Growl to be Good Neighbors; Brush with the Law Gave Engineer the Idea &lt;/b&gt;&lt;br /&gt;
&lt;br /&gt;
Someone called the cops on Steve von Foerster. The former head of vehicle engineering for Ford Motor Company wasn’t thrilled, but he understood why.  &lt;br /&gt;
 &lt;br /&gt;
On an otherwise peaceful morning in his suburban Detroit neighborhood, von Foerster had just backed a Shelby GT350 Mustang out of his driveway. As the car’s V8 engine thundered, an annoyed neighbor set aside their coffee cup and dialed 911.  &lt;br /&gt;
 &lt;br /&gt;
Von Foerster had left before the officers arrived, and he didn’t end up with a ticket. Nor did he get angry. What he got was an idea for the new Mustang. &lt;br /&gt;
 &lt;br /&gt;
“I love the sound of the V8, but it can be loud, and you can’t annoy people like that in your neighborhood,” said von Foerster, who now leads Ford’s user experience team in product development. “It sounds so cool, but I thought, ‘There has to be a way to give people more control over the engine’s sound.’” &lt;br /&gt;
 &lt;br /&gt;
The experience fueled a discussion between von Foerster and fellow Mustang program team members that led to development of Quiet Exhaust mode and industry-first Quiet Start, known as “​Good Neighbor Mode​” among Mustang engineers. The new features on properly equipped 2018 Mustang GT vehicles allow drivers to keep engine sound at a minimum if they wish and to program quiet start-up times in advance. &lt;br /&gt;
 &lt;br /&gt;
While some sports cars offer active exhaust systems with on/off functionality, Mustang’s Quiet Start is the first to allow scheduling of times. Using steering wheel-mounted thumb controls, drivers toggle through a menu in the instrument cluster to select when they want to fire up their Mustang GT without sharing the event with neighbors. For example, between 8 p.m. and 7 a.m., drivers can keep the peace by scheduling their car to start, minus the roar.  &lt;br /&gt;
 &lt;br /&gt;
 &lt;br /&gt;
 &lt;br /&gt;
For news releases, related materials and high-resolution photos and video, visit ​www.media.ford.com​.  &lt;br /&gt;
 &lt;br /&gt;
Both new Quiet Exhaust mode and Quiet Start features will be part of the available active valve performance exhaust system on the new Mustang GT, along with different exhaust volumes for Normal, Sport and Track modes, giving customers more choice than ever before. &lt;br /&gt;
 &lt;br /&gt;
“Active valve performance exhaust gives Mustang owners the best of both worlds – that classic Mustang sound, and the ability to not wake up your neighbors when you leave the house early in the morning or arrive home late at night,” said Matt Flis, Ford exhaust development engineer.  &lt;br /&gt;
 Neighborhoods across the country should be thrilled. According to a recent poll by ​Ranker.com​, loud engine revving ranks among the most annoying noises neighbors make, alongside other common nuisances including power tools, barking dogs and band practice. Only early-morning lawn mowing is more robustly despised. With new Quiet Exhaust mode and Quiet Start, Ford is doing its part to keep the peace. &lt;br /&gt;
 &lt;br /&gt;
“When sounds get up into the upper-70-decibel range, that’s typically about when they start to bother people,” said Flis. “With quiet start activated, the decibel level of the new Mustang GT drops by about 10 decibels, to a much more comfortable 72 decibels – about the level of a household dishwasher.” &lt;br /&gt;
 &lt;br /&gt;
On Mustang GT equipped with the available all-digital 12-inch instrument cluster, the exhaust mode menu appears within the pony menu. With the standard 4-inch cluster, exhaust mode is found within the settings menu. &lt;br /&gt;
 &lt;br /&gt;
Active valve performance exhaust is one of many changes Mustang fans will see when cars reach showrooms later this year. In addition to its restyled exterior design and refined interior, Mustang will offer an all-digital 12-inch instrument cluster, a 10-speed automatic transmission, MagneRide​™​ damping system and SYNC​®​ Connect with FordPass​™​.  &lt;br /&gt;
 With its new Drag Strip mode, Mustang GT now reaches 60 mph in under four seconds – faster than a $94,000 Porsche 911 Carrera – setting a new standard as the ​quickest Mustang GT ever​. &lt;br /&gt;
&lt;br /&gt;
&lt;iframe width=&quot;730&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/l1q0ivrhPto?rel=0&amp;amp;showinfo=0&quot; frameborder=&quot;0&quot; allowfullscreen&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;CREDITS&lt;/b&gt;&lt;br /&gt;
Brand: Ford &lt;br /&gt;
&lt;br /&gt;
Production: Donut Brand Studio &lt;br /&gt;
&lt;br /&gt;
Director - Andy Laputka&lt;br /&gt;
Creative Director - James Kirkham &lt;br /&gt;
Executive Producer - Jacob Agajanian &lt;br /&gt;
Producer - O.Z. Ozmen &lt;br /&gt;
&lt;br /&gt;
Production Coordinator - Drew Warren &lt;br /&gt;
Production Assistant - John Hume &lt;br /&gt;
Production Assistant - Josh Dancu &lt;br /&gt;
Production Assistant - Derek Scully &lt;br /&gt;
Production Assistant - Nolan J.Skyes&lt;br /&gt;
&lt;br /&gt;
Art Director - Daniel Fox &lt;br /&gt;
&lt;br /&gt;
Director of Photography - John Note&lt;br /&gt;
Camera Operator - Chris Ray &lt;br /&gt;
Assistant Camera - Misael Audelo &lt;br /&gt;
Gaffer - Jason Brewer&lt;br /&gt;
Best Boy G&amp;E - Zachariah Dalton &lt;br /&gt;
&lt;br /&gt;
Sound Mixer - Dennis Schweitzer &lt;br /&gt;
&lt;br /&gt;
Key Makeup &amp; Hair - Cheyanne Armstrong &lt;br /&gt;
&lt;br /&gt;
Motor Bike Owner - Pete Eldrigde &lt;br /&gt;
Dog Trainer - Sheri Aparicio &lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
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&lt;/script&gt; </content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2886175372975247532/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/08/ford-gets-neighborly-with-hush-mode-on.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2886175372975247532'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2886175372975247532'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/08/ford-gets-neighborly-with-hush-mode-on.html' title='Ford Gets Neighborly With Hush Mode on Mustang GT'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGY3GNc0QHFX1ewicXFeT76LbVRdxDEJw8vXzl8dc6SUmPLhkZtkvqs5SUe8w6YMI0yOVi4_smW8HGv6CZH67kXhfBOW9GRc8tXe38HZ3bwvLw7xmLL0zy0sYC-QkbL-D7vLwq0Bs1yhUm/s72-c/For+Annoying+Neighbors.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5171407978509126670</id><published>2017-07-21T13:48:00.000-07:00</published><updated>2017-07-28T16:14:29.248-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><category scheme="http://www.blogger.com/atom/ns#" term="UK ADVERTS"/><title type='text'>See Keeley Hawes in the New Ford Fiesta &quot;How Far We&#39;ve Come&quot; Ad</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH1BqJ-9h5Ngnv3Y38Oy_uW0zdsx7IPnl10EI48qU3rL1VbsHdT0cm-I5qcTtGXa5fRcbqQDjBRUzMPw2D7o-I837b_5b40IgfXGQNKpfRL2i9kgDmW05FlA2_M3d_3r_EybDbOnuYEDDg/s1600/Keeley+Hawes+Ford+Fiesta+Advert.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;273&quot; data-original-width=&quot;781&quot; height=&quot;222&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH1BqJ-9h5Ngnv3Y38Oy_uW0zdsx7IPnl10EI48qU3rL1VbsHdT0cm-I5qcTtGXa5fRcbqQDjBRUzMPw2D7o-I837b_5b40IgfXGQNKpfRL2i9kgDmW05FlA2_M3d_3r_EybDbOnuYEDDg/s640/Keeley+Hawes+Ford+Fiesta+Advert.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/IB4O_bjAt5I?rel=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
A new nostalgic ad for the Ford Fiesta features British actor Keeley Hawes driving around the city to the song Loaded by Primal Scream, she passes several classic old Fiesta models - showcasing how society, people and technology have evolved since the first ever Fiesta hit the road in 1965.&lt;br /&gt;
&lt;br /&gt;
The commercial also stars two-time British Olympic gold medalist Matt Whitlock, and team Sky cyclist, Geraint Thomas.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;CREATIVE CREDITS:&lt;/b&gt;&lt;br /&gt;
Ad Agency: GTB UK&lt;br /&gt;
Production Company: Outsider&lt;br /&gt;
Directors: Dom and Nic&lt;br /&gt;
&lt;br /&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5171407978509126670/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2017/07/keeley-hawes-new-ford-fiesta-how-far-weve-come-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5171407978509126670'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5171407978509126670'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2017/07/keeley-hawes-new-ford-fiesta-how-far-weve-come-ad.html' title='See Keeley Hawes in the New Ford Fiesta &quot;How Far We&#39;ve Come&quot; Ad'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH1BqJ-9h5Ngnv3Y38Oy_uW0zdsx7IPnl10EI48qU3rL1VbsHdT0cm-I5qcTtGXa5fRcbqQDjBRUzMPw2D7o-I837b_5b40IgfXGQNKpfRL2i9kgDmW05FlA2_M3d_3r_EybDbOnuYEDDg/s72-c/Keeley+Hawes+Ford+Fiesta+Advert.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3782104862920442406</id><published>2016-05-23T16:28:00.001-07:00</published><updated>2016-05-23T16:28:38.574-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Raptor Attacks Desert in Thrilling 2017 Ford F-150 Raptor Showcase from Flavor via Global Team Blue</title><content type='html'>&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/QF3HJuFOaso?rel=0&amp;amp;showinfo=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
Creative production studio Flavor recently partnered with Global Team Blue (GTB) and their clients at Ford Motor Company to promote the all-new 2017 Ford F-150 Raptor. The result is a thrilling :90 spot that uses advanced CGI storytelling to showcase the Raptor&#39;s exciting new features as they&#39;re put to the test in an extreme desert environment. The project has recently debuted across the brand&#39;s social media channels, and can be viewed here: http://www.ford.com/trucks/f150raptor/&lt;br /&gt;
&lt;br /&gt;
For GTB, the campaign was led by executive creative director Brad Hensen, creative director Beth Hambly, senior art director Mychael Metcalf, associate creative director Todd Hostettler, executive producer Christian Colasuonno, senior producer Michael Johnston, account management supervisor Paul Wright and senior project manager Elaine Krupp. According to Johnston, news on the latest F-150 Raptor updates is widely celebrated by legions of die-hard fans.&lt;br /&gt;
&lt;br /&gt;
From LA, Flavor&#39;s Jason Cook directed a team of producers and artists that also included Flavor&#39;s studios in Chicago and Detroit. &quot;We saw first-hand how the passion and vigor of the Raptor&#39;s fan-base extends to everyone at Global Team Blue,&quot; he said. &quot;On our side, we dug in to create a balls-to-the-wall cinematic experience showcasing the Raptor in full-on beast mode... playing up its incredible new technologies in mind-blowing ways, using every trick at our disposal.&quot;&lt;br /&gt;
&lt;br /&gt;
In the finished spot, the Raptor launches off huge dirt berms, rockets across desert roads and moguls, and races up impossibly rocky terrain. At key moments, the action freezes in bullet-time to present exploded views of the entire vehicle assembly amidst flying chunks of broken earth.  Dynamic, in-camera graphics call out features like the high-strength, military-grade aluminum alloy body; the fully boxed steel frame; the 3.5 liter Ecoboost(R) engine; TORSEN(R) front differential; and FOX Racing Shox(TM) with custom internal bypass technology.&lt;br /&gt;
&lt;br /&gt;
To tap into the passionate culture of off-road enthusiasts with this effort, Cook and his colleagues did a vast amount of research that impacted their storytelling approach. &quot;We started by asking, if we were shooting this truck in the wild, what would that production be, and what cameras would we use,&quot; he began. &quot;We pitched it by explaining that we would simulate footage captured from camera cars, drones, GoPro cameras, and hand-held shots. We knew that cutting all of this together in a cohesive narrative would powerfully tap into the consumer experience.&quot;&lt;br /&gt;
&lt;br /&gt;
Flavor&#39;s executive producer Darren Jaffe talked through the workflow that was custom-designed around this unique project&#39;s creative and VFX needs. &quot;For a number of reasons, this project was not so linear,&quot; he said. &quot;With a team of more than 30 artists working across four offices and three time zones, everyone worked together splendidly and embodied the collaborative spirit of our clients.&quot;&lt;br /&gt;
&lt;br /&gt;
With Maya and VRay as the backbone, other main tools included Fume, Phoenix, Houdini, Nuke, Flame, Cinema 4D, Mudbox and Turbulence FD, along with a few proprietary tricks. From his office in LA, Cook ensured everything blended together seamlessly.&lt;br /&gt;
&lt;br /&gt;
&quot;The three explosive moments where the truck deconstructs to showcase new features are really important dramatic moments of this film,&quot; Cook added. &quot;To heighten their impact, rather than just superimposing explanatory text on the picture, we designed these graphics to live in-camera. As such, they feature the same lighting, shadows and depth-of-field as all other elements in the frame. The goal was to emphasize these important new features that Raptor fans have been waiting for.&quot;&lt;br /&gt;
&lt;br /&gt;
The spot&#39;s custom music track, sound design and mix are courtesy of RingSide Creative. Complete project credits are available upon request.&lt;br /&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5WPsZlJs6o4E8wB9xElKL2OdPpfcsvwEqP5FrGXZoU30Lw_Trv5-7aV6etc8-Gq5iKPeJ15qbqE8c0EbunbdAqigAK0vrrAZUP_uWbc8AnieW5IX6Y0rzoR5B5dZCHKBns6Do5kbUy6dh/s1600/2017+ford+raptor+great+ads.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;360&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5WPsZlJs6o4E8wB9xElKL2OdPpfcsvwEqP5FrGXZoU30Lw_Trv5-7aV6etc8-Gq5iKPeJ15qbqE8c0EbunbdAqigAK0vrrAZUP_uWbc8AnieW5IX6Y0rzoR5B5dZCHKBns6Do5kbUy6dh/s640/2017+ford+raptor+great+ads.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;span style=&quot;background-color: black; color: white;&quot;&gt;Creative Credits:&lt;/span&gt;&lt;br /&gt;
Advertising Agency: Global Team Blue&lt;br /&gt;
Executive Creative Director: Brad Hensen&lt;br /&gt;
Creative Director: Beth Hambly&lt;br /&gt;
Senior Art Director: Mychael Metcalf&lt;br /&gt;
Associate Creative Director: Todd Hostettler&lt;br /&gt;
Executive Producer: Christian Colasuonno&lt;br /&gt;
Senior Producer: Michael Johnston&lt;br /&gt;
Account Management Supervisor: Paul Wright&lt;br /&gt;
Senior Project Manager: Elaine Krupp&lt;br /&gt;
&lt;br /&gt;
Design, Animation, Post Production: Flavor &lt;br /&gt;
Director/Editor: Jason Cook&lt;br /&gt;
Designers: Andy Kim, James Levy, Michael Tello, Ella Yoon&lt;br /&gt;
Matte Painting: James Levy&lt;br /&gt;
CG Lead/Technical Director: Brad Hayes&lt;br /&gt;
3D Animation: Dimitri Bourdos, Billy Maloney&lt;br /&gt;
3D Generalist: Erin Clark, Billy Maloney, Josh Studebaker&lt;br /&gt;
3D Modeling: Thuc Nguyen&lt;br /&gt;
3D Lighting/Texture: Brian Gustafson, Paul Hargrave, Josh Kohlmeier, Nicholas Mouhot, Josh Studebaker, Paul Williams&lt;br /&gt;
VFX: Ardy Ala, Emily Breveiler, Sam Cividanis, Matt Johnson, Cameron Walser&lt;br /&gt;
2D Animation: Sam Cividanis, David Do&lt;br /&gt;
Storyboard Artist: Dakota Warren &lt;br /&gt;
Flame Artists: Ann Allen, Tyler Engle, Blake Huber, Patrick Kujawski, Mat Mieras, Tricia Mitzelfeld&lt;br /&gt;
Compositor: Travis Button &lt;br /&gt;
Executive Producer: Darren Jaffe &lt;br /&gt;
Senior Producers: Sarah Casillas, Antonia Scorzelli&lt;br /&gt;
Original Music, Sound Design and Mix: RingSide Creative&lt;br /&gt;
Original Music: Joe Philips&lt;br /&gt;
Sound Design: Jeremy Schemm, Joe Philips&lt;br /&gt;
Final Mix: Jeremy Schemm</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3782104862920442406/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/05/raptor-attacks-desert-in-thrilling-2017.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3782104862920442406'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3782104862920442406'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/05/raptor-attacks-desert-in-thrilling-2017.html' title='Raptor Attacks Desert in Thrilling 2017 Ford F-150 Raptor Showcase from Flavor via Global Team Blue'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/QF3HJuFOaso/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1255405916162253743</id><published>2016-03-10T17:48:00.001-08:00</published><updated>2016-03-10T17:48:15.645-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Ford Performance, XDubai and Hoonigan Present Ken Block&#39;s Gymkhana EIGHT: Ultimate Exotic Playground; Dubai</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1lrjWDWHv3hQVu2E09h6OG4FD5_JtEcsb5IDD5nnFMAZnRrM_cd29TT1qsqmpdx4Cp6W9rxjlcPvaTEhYx5sPQ7AmUWbeoqVj1ElZkM1NN99YtJfEx5MObi-cRALOTQoUlCZ16M4TEvqZ/s1600/Larry_Chen_Speedhunters_Ken_Block_Gymkhana_8_Dubai_79.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;426&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1lrjWDWHv3hQVu2E09h6OG4FD5_JtEcsb5IDD5nnFMAZnRrM_cd29TT1qsqmpdx4Cp6W9rxjlcPvaTEhYx5sPQ7AmUWbeoqVj1ElZkM1NN99YtJfEx5MObi-cRALOTQoUlCZ16M4TEvqZ/s640/Larry_Chen_Speedhunters_Ken_Block_Gymkhana_8_Dubai_79.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;span id=&quot;goog_1208474306&quot;&gt;&lt;/span&gt;&lt;span id=&quot;goog_1208474307&quot;&gt;&lt;/span&gt;&lt;br /&gt;
Director Ben Conrad unleashes the eighth installment in the viral Gymkhana series with rally driver Ken Block, proudly presented by Ford Performance, XDubai and Hoonigan. This time Ben captures Block pushing the limits of what a car should be able to do in the ultimate exotic playground of Dubai. The pace is relentless, the direction dynamic, leaving the viewer in a perpetual white-knuckle state for the duration of the nine-minute film.&lt;br /&gt;
&lt;br /&gt;
Hailed as the “most watched and most shared branded web franchise of all time” by Adweek, Gymkhana has racked up a view count of 200-million-plus and won numerous accolades including two Gold Pencils from The One Show.&lt;br /&gt;
&lt;br /&gt;
“The goal with each Gymkhana is to outdo the last one, which is becoming increasingly difficult to do, but it’s a welcome challenge,” says Ben. “With Gymkhana 8, we wanted to have a more cinematic approach, which Dubai certainly lends itself to.”&lt;br /&gt;
With the epic desert background, we&#39;re transported right into the driver&#39;s seat of an adrenaline-fueled race through macadam mayhem as Block busts through berms, shreds concrete, and stuns the senses with insane theatricality. Heart palpitations ensue as Block threads the needle in one stunning stunt after another.&lt;br /&gt;
&lt;br /&gt;
Faced with capturing automotive tricks on different locations including remote desert roads surrounded by dunes, a cheetah inside a race car, a park underneath the tallest building in the world, the Burgh Khalifa, and an airport runway with a 747, Ben and his production team jumped in headfirst. The most difficult segment to plan, coordinate, and shoot was Sheikh Zayed Road – a 12-lane highway considered one of the busiest roads in Dubai.  On top of that, Ben and his crew captured the astounding visual of the Ford Raptor on two wheels, with only three hours to shoot that whole scene.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/_hf6ke1-i3E?rel=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
A feat in itself, Gymkhana 8 as a whole is a rousing demonstration of what can be achieved when creative partners get behind the wheel to defy constraints and create a never seen before experience – no magic, no visual effects. Conrad worked with his team months in advance creating innovative systems to capture dynamic shots, such as an array outfitted with 50 GoPros to shoot a stunning shot that takes the viewer from inside the car to the exterior in one seamless move.&lt;br /&gt;
&lt;br /&gt;
Conrad is no stranger to this process. &quot; I want people to understand that what they are seeing in these films is Ken doing it for the first time. Any so-called rehearsal happens at that moment. For whatever reason it always ends up that the most difficult scene ends up being the first one we shoot.”&lt;br /&gt;
&lt;br /&gt;
This is the fifth Gymkhana installment directed by Ben Conrad, and the first project to be released out of Ben’s just-launched multidisciplinary film studio GenPop. The ante is upped once again with the GenPop debut, solidifying Ben’s enviable ability to capture the raw power of car and driver no matter the challenges. With Conrad’s other automotive work, which includes the groundbreaking viral films for Castrol and the Recoil series featuring off-road champion BJ Baldwin, it’s safe to say Conrad is on the forefront of automotive filmmaking.&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4HDrGzWhFZHm0MT5TK81T4a1VJ7VRvXFzy8xcyJJuDKD0tVwyRM6kpCszp8jy62xT-YC5p8ReJZj2zBo0RrYv0lNihXRxK5kDB9li8moEHP99rgUmzyqVrLFhn5JFmEzJP_HWJZrFvhF3/s1600/gymkhana-8.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;426&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4HDrGzWhFZHm0MT5TK81T4a1VJ7VRvXFzy8xcyJJuDKD0tVwyRM6kpCszp8jy62xT-YC5p8ReJZj2zBo0RrYv0lNihXRxK5kDB9li8moEHP99rgUmzyqVrLFhn5JFmEzJP_HWJZrFvhF3/s640/gymkhana-8.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
&lt;span style=&quot;background-color: black; color: white;&quot;&gt;Creative Credits:&lt;/span&gt;&lt;br /&gt;
Concept Director, Script Writer and Driver: KEN BLOCK&lt;br /&gt;
Director: BEN CONRAD&lt;br /&gt;
Creative Director: BRIAN SCOTTO&lt;br /&gt;
Production Company: GENPOP&lt;br /&gt;
Executive Producer: MATT TUCCILLO, NICK MOCERI, PIERRE NOBILE&lt;br /&gt;
Producer: RICK BROWN, KAREN COETZEE&lt;br /&gt;
Director of Photography: JORDAN VALENTI&lt;br /&gt;
POV Director of Photography: RON ZARAS&lt;br /&gt;
Editor: VOLKERT BESSELING&lt;br /&gt;
&lt;hr /&gt;&lt;br /&gt;
&lt;br /&gt;
</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1255405916162253743/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/03/ford-performance-xdubai-and-hoonigan.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1255405916162253743'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1255405916162253743'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/03/ford-performance-xdubai-and-hoonigan.html' title='Ford Performance, XDubai and Hoonigan Present Ken Block&#39;s Gymkhana EIGHT: Ultimate Exotic Playground; Dubai'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1lrjWDWHv3hQVu2E09h6OG4FD5_JtEcsb5IDD5nnFMAZnRrM_cd29TT1qsqmpdx4Cp6W9rxjlcPvaTEhYx5sPQ7AmUWbeoqVj1ElZkM1NN99YtJfEx5MObi-cRALOTQoUlCZ16M4TEvqZ/s72-c/Larry_Chen_Speedhunters_Ken_Block_Gymkhana_8_Dubai_79.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5764066493868245561</id><published>2016-02-23T16:44:00.002-08:00</published><updated>2016-02-23T16:44:10.161-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Ford Denmark launches new commercial format about real life situations with &quot;The Family&quot;</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsqjDY5RvMVcBqR3KLeDQY1Nbf0uS2bkCfoQwmlOwrtfjGHdPm5JySE4hHc6yoZ9ggq7qTQyCmQCL0Tqu5d0O_ZCvRHTBCgbwzmjZ3kTrCqat8Tng1aX_vNAgeGFy1IaGSCBJxNskCpLVY/s1600/Ford+Denmark+The+Family.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;282&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsqjDY5RvMVcBqR3KLeDQY1Nbf0uS2bkCfoQwmlOwrtfjGHdPm5JySE4hHc6yoZ9ggq7qTQyCmQCL0Tqu5d0O_ZCvRHTBCgbwzmjZ3kTrCqat8Tng1aX_vNAgeGFy1IaGSCBJxNskCpLVY/s640/Ford+Denmark+The+Family.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
Functionality has often been the focus of Ford&#39;s communication, but with a completely new approach, Ford is exploring difficult emotions in a brand new setting. Ford Denmark has created an alternative to the more traditional commercials by making a short film in three parts about the everyday drama of a family.&lt;br /&gt;
&lt;br /&gt;
“The Family” is launched as a short film telling the story of a struggling family going through a divorce. With Denmark currently experiencing a higher amount of people getting divorced than in the last 10 years Ford Denmark addresses a range of difficult emotions that many Danish families can recognize. Despite the new family pattern, there is hope at the end of the tunnel.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/5sd7CPtGhKY?rel=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
“The Family” has been developed in collaboration with Ford Denmark who, with this unconventional theme, wants to challenge the glamorous images that car commercials typically paint of the happy family on the road to new adventures. Instead the film focuses on everyday life, where extra energy can be in short supply in a family where the familiar life is disrupting.&lt;br /&gt;
&lt;br /&gt;
Kristine Dam Jensen, Marketing &amp;amp; Communications Supervisor at Ford Denmark explains: &quot;Ford wants to challenge the way people think and experience advertising. We want to engage consumers in a different way by talking to their feelings - both the positive and the negative. By creating a film that is based on one fragmenting family, we tell the story that new family structures can result in positive new ways of living.” The film is a new variation of the theme &quot;Success Against the Odds&quot; that Ford Denmark introduced with the films about the Danish surf collective Oh Dawn, photographer Kenneth Nguyen and Noma chef Søren Westh.&lt;br /&gt;
&lt;br /&gt;
Lene Dahlquist, Communication and Public Affairs, Ford Denmark adds: “At Ford Denmark we believe that people and their needs come first. If people are to succeed, the right conditions must be present - and although things may be about to fall apart, Ford would like to position itself as a backbone in family life, that you can always count on.” And continues: “The car is a gathering point for the family. This is where we meet and part and where we have time to talk – it facilitates everyday challenges.&quot;&lt;br /&gt;
&lt;br /&gt;
Very has been excited to be part of this short film for Ford.&lt;br /&gt;
The Family represents a unique opportunity to really be able to tell a story and it is extremely brave of a brand to take the time. Typically you only have 15-30 seconds to get the message through. &quot;We believe that there is a huge potential in this format, and we are proud to help Ford Denmark take this big step,&quot; says Thomas Bjerg, CEO of Very. He adds: &quot;We are very excited to work with Ford Denmark who has had the courage to take on an issue as important as this one. Ford has had confidence in the insight and strategy behind this project.&quot;&lt;br /&gt;
&lt;br /&gt;
Film director Daniel Kragh-Jacobsen examines how to get everyday life to function when the familiar life is changing. &lt;br /&gt;
&quot;My ambition with the short film was to tell a story about making it through the challenges. There have never been so many families disrupting, as is the case in Denmark in recent years. But the new family structures can also result in positive new ways of living. My film serves as a voice in the debate on family constellations and I believe that we are going to see many different constellations of families in the future,&quot; says Daniel Kragh-Jacobsen and continues: &quot;I am proud to be working with Ford Denmark, who has had the courage to get involved in this project where other brands would pass.&quot;&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;background-color: black; color: white;&quot;&gt;Creative Credits:&lt;/span&gt;&lt;br /&gt;
Instruktør: Daniel Kragh-Jacobsen&lt;br /&gt;
Skuespiller: Laura Bach, Peder Pedersen, Bebiane Ivalo Kreutzmann, Pelle Falk Krusbæk og Noah Nielsen&lt;br /&gt;
Advertising Agency: Very &lt;br /&gt;
Production Company: New Land&lt;br /&gt;
Seeding Partner: Be On&lt;br /&gt;
&lt;hr /&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5764066493868245561/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2016/02/ford-denmark-launches-new-commercial.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5764066493868245561'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5764066493868245561'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2016/02/ford-denmark-launches-new-commercial.html' title='Ford Denmark launches new commercial format about real life situations with &quot;The Family&quot;'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsqjDY5RvMVcBqR3KLeDQY1Nbf0uS2bkCfoQwmlOwrtfjGHdPm5JySE4hHc6yoZ9ggq7qTQyCmQCL0Tqu5d0O_ZCvRHTBCgbwzmjZ3kTrCqat8Tng1aX_vNAgeGFy1IaGSCBJxNskCpLVY/s72-c/Ford+Denmark+The+Family.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7990632575308928666</id><published>2015-10-31T13:17:00.001-07:00</published><updated>2015-10-31T13:17:50.290-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="European Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>FORD ITALIA: DON’T EMOJI AND DRIVE Ad Campaign</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSzAIrnjhyphenhyphenBIklJDMiKliu9_kPDg_511Xeznm9VeqR3r2g8ziL4sek9XHtUDkLuqNqhLXkbx_hASuueUxXVp4YgLcXSgxxLu_S_LkomumBtc3bb26xMtKLhW4l8dkhN0PhdfJVKdNIA9TY/s1600/Emoji+Runner.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;432&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSzAIrnjhyphenhyphenBIklJDMiKliu9_kPDg_511Xeznm9VeqR3r2g8ziL4sek9XHtUDkLuqNqhLXkbx_hASuueUxXVp4YgLcXSgxxLu_S_LkomumBtc3bb26xMtKLhW4l8dkhN0PhdfJVKdNIA9TY/s640/Emoji+Runner.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
In Italy the number of road accidents related to the use of new technologies is increasing. Only in 2014, of a total 175,000 accidents, 20% were caused by the use of smartphones while driving. A few years ago, texting on the phone would quadruplicate the chance of accidents. Today the use of applications and Internet browsers on smartphones multiplies this risk factor times 23.&lt;br /&gt;
&lt;br /&gt;
Ford Italia launched a campaign targeting those who use the latest technologies while driving, to create awareness about this growing phenomenon.The first step was on the occasion of the “Leap Second Day”on June 30th with&quot;Don’t Scroll and Drive&quot;, an operation on Instagram with a scroll of a second showing the latest 24 photos published on the App. In the title, the creative concept: just one second of distraction to see a lot whole life ahead.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/gFbeq-uc6Ug?rel=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
DON’T EMOJI AND DRIVE. &lt;br /&gt;
FORD ITALIA PER LA RESPONSABILITA’ ALLA GUIDA.&lt;br /&gt;
&lt;br /&gt;
In Italia il numero degli incidenti stradali legati all’utilizzo delle nuove tecnologie è in costante crescita. Solo nel 2014, su circa 175.000 incidenti, il 20% è stato causato dall’utilizzo di smartphone alla guida. Un tempo scrivere messaggi quadruplicava la possibilità di fare incidenti. Oggi l’utilizzo di app e di browser internet su smartphone moltiplicano questo fattore di rischio di 23 volte.&lt;br /&gt;
&lt;br /&gt;
Per creare consapevolezza su questo fenomeno in continua crescita, Ford Italia ha lanciato una campagna indirizzata a chi utilizza le più recenti tecnologie alla guida. Il primo passo è stato “Don’t Scroll and Drive”, un’operazione su Instagram che con uno scroll di un secondo mostrava le ultime 24 foto postate sul social. Nella headline, il concept creativo: basta un secondo di distrazione per vedersi passare tutta la vita davanti.&lt;br /&gt;
&lt;br /&gt;
Il secondo passo è stato invece fatto in occasione del WorldEmojiDay, sui canali social di Ford Italia, dove sono state pubblicate tre immagini - un bambino, un anziano e un cane - realizzate interamente di emoticons, le faccine e i simboli che usiamo tutti i giorni nei nostri messaggi. Accompagnate dal messaggio “Don’t emoji and drive”, a sottolineare quanto sia grande il rischio di adottare comportamenti sbagliati alla guida.&lt;br /&gt;
&lt;br /&gt;
Da agosto a ottobre è stata pianificata la campagna anche sui quotidiani, per raggiungere un pubblico ancora più esteso.&lt;br /&gt;
Tre soggetti – padre e figlio in bicicletta, un anziano e una runner - realizzati ancora una volta interamente di emoticons, hanno veicolato il messaggio “Don’t Emoji and Drive” per dimostrare che mentre si scrivono messaggi alla guida si rischia di non vedere chi attraversa la strada, perché anche l’invio di una sola ‘faccina’ mentre si è al volante rappresenta una pericolosa distrazione.&lt;br /&gt;
&lt;br /&gt;
In occasione della Games Week di Milano (23-25 ottobre 2015), Ford Italia parla ancora una volta di sicurezza alla guida e di uso responsabile dello smartphone, anche al pubblico dei più giovani, neopatentati e non, che sono sempre concentrati quando giocano, ma non altrettanto quando guidano.&lt;br /&gt;
&lt;br /&gt;
Nel corso della fiera dedicata ai fan dei videogiochi, tutti potranno farsi scattare una foto per poi vedersi “emojizzati” sul maxi schermo all’interno dell’area Ford e sui principali canali social. Se vorranno potranno condividere l’immagine fatta di emoticon sui loro profili, con tanto di messaggio “Don’t emoji and drive”. &lt;br /&gt;
&lt;br /&gt;
Completa l’attività alla Games Week il lancio di un video realizzato interamente in emoji, che mostra le estreme conseguenze di un errato comportamento alla guida.&lt;br /&gt;
&lt;br /&gt;
Creative Credits:&lt;br /&gt;
Advertising Agency:Blue Hive, Rome, Italy&lt;br /&gt;
Creative Director:Federico Russo&lt;br /&gt;
Client Service Director:Andrea Manfredonia&lt;br /&gt;
Digital Business Director:Chiara Di Loreto&lt;br /&gt;
Illustration:Illusion, Illusion, Blue Hive Roma&lt;br /&gt;
Production:Why Worry&lt;br /&gt;
Sound:Suoni&lt;br /&gt;
Motiongrapher:Claudio Lamperti</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7990632575308928666/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/10/ford-italia-dont-emoji-and-drive-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7990632575308928666'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7990632575308928666'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/10/ford-italia-dont-emoji-and-drive-ad.html' title='FORD ITALIA: DON’T EMOJI AND DRIVE Ad Campaign'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSzAIrnjhyphenhyphenBIklJDMiKliu9_kPDg_511Xeznm9VeqR3r2g8ziL4sek9XHtUDkLuqNqhLXkbx_hASuueUxXVp4YgLcXSgxxLu_S_LkomumBtc3bb26xMtKLhW4l8dkhN0PhdfJVKdNIA9TY/s72-c/Emoji+Runner.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8326019560096915136</id><published>2015-10-08T17:08:00.002-07:00</published><updated>2015-10-13T14:27:42.752-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Mac Premo brings his high energy all in-camera practical approach to Ford&#39;s new F-150 ad campaign</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs9V-iSaffMxkQJkZD_5XAAmF8qJiFDqv6k4o8gBAK_cxqXNJm69-rVvgP1Nmj1GXk6_0VZ5yK3KAGRGSggNQaMzk4QxVvvDvVem4R8jYddFFS9-ktM5dnQ6B1xtsLH9NoRogj7qCyaqVj/s1600/Ford+150+5+star.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;366&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs9V-iSaffMxkQJkZD_5XAAmF8qJiFDqv6k4o8gBAK_cxqXNJm69-rVvgP1Nmj1GXk6_0VZ5yK3KAGRGSggNQaMzk4QxVvvDvVem4R8jYddFFS9-ktM5dnQ6B1xtsLH9NoRogj7qCyaqVj/s640/Ford+150+5+star.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
Supply&amp;amp;Demand director Mac Premo partners with Team Detroit to carve out compelling new work for Ford to advertise its 2016 F-150 Pickup Truck. The campaign features inventive in-camera effects built on location, props used to highlight the many benefits of purchasing Ford’s top selling truck.&lt;br /&gt;
&lt;br /&gt;
The work was a joint collaboration between S&amp;amp;D [live action] and ODD [post production], completed as an all-in 360 package with Premo acting as both director and creative director from production through post.&lt;br /&gt;
&lt;br /&gt;
“Wake Up Call” and “Battle Tested” are the first two spots rolled out. They feature an energetic flow of gung-ho images and sound, all designed to inform as well as impress.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe src=&quot;https://player.vimeo.com/video/139249807?color=ff9933&amp;title=0&amp;byline=0&amp;portrait=0&quot; width=&quot;730&quot; height=&quot;411&quot; frameborder=&quot;0&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;iframe src=&quot;https://player.vimeo.com/video/139256415?color=ff9933&amp;title=0&amp;byline=0&amp;portrait=0&quot; width=&quot;730&quot; height=&quot;411&quot; frameborder=&quot;0&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
Creative Credits:&lt;br /&gt;
Ad Agency: Team Detroit&lt;br /&gt;
Creative Director / Art Director: Beth Hambly&lt;br /&gt;
Creative Director / Copywriter: Dan Weber&lt;br /&gt;
SVP, Group Creative Director: Brad Hensen&lt;br /&gt;
Producer: Bob Rashid&lt;br /&gt;
Account Manager: Maria McAvoy, Erica Martin, Michele Good&lt;br /&gt;
&lt;br /&gt;
Production Company: Supply&amp;amp;Demand&lt;br /&gt;
Director: Mac Premo&lt;br /&gt;
Founder / Managing Partner: Tim Case&lt;br /&gt;
President / Managing Partner: Charles Salice&lt;br /&gt;
Executive Producer / Managing Director: Jeff Scruton&lt;br /&gt;
Co-Head of Production: Alexis Kaplan&lt;br /&gt;
Line Producer: Franny Freiberger&lt;br /&gt;
DP: Chris Soos&lt;br /&gt;
Production Designer: Lauryn Leclere&lt;br /&gt;
&lt;br /&gt;
Post Production Company: ODD&lt;br /&gt;
Executive Producer(s): Charles Salice, Tim Case&lt;br /&gt;
Creative Director: Mac Premo&lt;br /&gt;
Editor: Ann Lupo&lt;br /&gt;
Assistant Editor: Esteban Pedraza&lt;br /&gt;
Head of Production: Matthew Turke&lt;br /&gt;
Producer: Bennett Lieber&lt;br /&gt;
VFX Supervisor: Joe Laffey&lt;br /&gt;
Color: Sal Malfitano, Nice Shoes&lt;br /&gt;
SFX: Marshall Grupp, Sound Lounge&lt;br /&gt;
Mix: Rob Sayers, Sound Loung&lt;br /&gt;
&lt;br /&gt;
</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8326019560096915136/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/10/mac-premo-brings-his-high-energy-all-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8326019560096915136'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8326019560096915136'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/10/mac-premo-brings-his-high-energy-all-in.html' title='Mac Premo brings his high energy all in-camera practical approach to Ford&#39;s new F-150 ad campaign'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs9V-iSaffMxkQJkZD_5XAAmF8qJiFDqv6k4o8gBAK_cxqXNJm69-rVvgP1Nmj1GXk6_0VZ5yK3KAGRGSggNQaMzk4QxVvvDvVem4R8jYddFFS9-ktM5dnQ6B1xtsLH9NoRogj7qCyaqVj/s72-c/Ford+150+5+star.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3145729557740477987</id><published>2015-10-03T05:19:00.000-07:00</published><updated>2015-10-03T05:19:03.517-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Featured Ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Ring The Alarm Creates Original Composition and Sound Design for New Lincoln “More Human” Campaign</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge2tBVRxH709YLidGQgc-YdreN0mMuIS1FbbimFh7zz4ikyFG6PxlS9gBmWzlJEDUr7mZHMC-kZZ8J4jcm5T-YVZut0KZZjvSB9zwmVoiCvbO0YnNZV2UC7FLrRU4hpWoKJBJeivEy8hQa/s1600/LINCOLNPAINT.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;356&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge2tBVRxH709YLidGQgc-YdreN0mMuIS1FbbimFh7zz4ikyFG6PxlS9gBmWzlJEDUr7mZHMC-kZZ8J4jcm5T-YVZut0KZZjvSB9zwmVoiCvbO0YnNZV2UC7FLrRU4hpWoKJBJeivEy8hQa/s640/LINCOLNPAINT.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
Music production house and record label Ring The Alarm creates the original composition and sound design for the all-new Lincoln “More Human” campaign helmed by Furlined director Saam Farahmand for Hudson Rouge. The four spots - “Paint,” “Perspective,” “Blink,” and “Manifesto” – extol the human side of Lincoln engineering, highlighting a number of innovations born out of a new blueprint: rather than thinking of what a car can do, what can it do for its driver?&lt;br /&gt;
&lt;br /&gt;
Ring The Alarm composed a range of music to encompass the distinct themes of each  video and create a sonic atmosphere that would deepen the impact of the Lincoln&#39;s simple yet revelatory new capabilities. This is a softer, more thoughtful side of technology. With a cinematic score that is affecting on an emotional level, every moment is filled with varying notes of wonder and content.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/6uNPRqDlYT4?list=PLAEESfiI93W_e_nI7RGNzFzl26umbsEmD&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
“Blink” supplies a delicate, lilting piece that underscores the mood of the spot, with organic plucked strings that deliver an addicting pulse. The sound of “Perspective” is decidedly confident and full of swagger, featuring a pulsating heavy-bottomed beat that underpins the seductive feel of the strings and keys, creating a modern yet classy fusion.&lt;br /&gt;
&lt;br /&gt;
“Paint” lauds Lincoln’s available audio system with a vibrant display of color and sound. Ring The Alarm’s orchestral score crescendos to perfectly accentuate the action of paint firing out from speakers, allowing every note to flaunt the vehicle&#39;s immersive audio capabilities. “Manifesto,” a culmination of the three spots, showcases the myriad ways that Lincoln technology senses and memorizes the lifestyle of the driver. The uplifting piano composition is joined by a swell of strings that move the action with a steady thrum, as the narrator guides us through each thrilling detail.&lt;br /&gt;
&lt;br /&gt;
Ring The Alarm is a music production company and independent record label with studios in Los Angeles and Brooklyn. Founders Daron and Jenny Hollowell and Brent Nichols launched the company in 2014 on the ethos of linking independent artists to a broader audience and delivering quality music through experimental processes. Ring The Alarm has since worked on significant projects for Lincoln, Visa, Bud Light, Audi, Schick, Nikon, and more.&lt;br /&gt;
&lt;br /&gt;
Creative Credits:&lt;br /&gt;
Agency: Hudson Rouge&lt;br /&gt;
Client: Lincoln&lt;br /&gt;
Components of Campaign: Lincoln MKX, MKC, MKZ&lt;br /&gt;
Title(s): Manifesto, Blink, Paint, Perspective&lt;br /&gt;
Chief Creative Officer: Jon Pearce&lt;br /&gt;
ACD/Art Director: Adam Flanagan&lt;br /&gt;
Sr. Copywriter: Scott Hanson&lt;br /&gt;
Head of Integrated Production: Sherri Levy&lt;br /&gt;
Sr. Producer: Jess Griffeth&lt;br /&gt;
&lt;br /&gt;
Production Company: Furlined&lt;br /&gt;
Director: Saam Farahmand&lt;br /&gt;
&lt;br /&gt;
Editorial: Trim Edit&lt;br /&gt;
Editor: Tom Lindsay&lt;br /&gt;
&lt;br /&gt;
Music: Ring the Alarm&lt;br /&gt;
Creative Directors: Brent Nichols, Daron Hollowell&lt;br /&gt;
Executive Producer: Jenny Hollowell&lt;br /&gt;
Producer: Jack Catlin&lt;br /&gt;
&lt;br /&gt;
Post Production: The Mill</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3145729557740477987/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/10/ring-alarm-creates-original-composition.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3145729557740477987'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3145729557740477987'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/10/ring-alarm-creates-original-composition.html' title='Ring The Alarm Creates Original Composition and Sound Design for New Lincoln “More Human” Campaign'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge2tBVRxH709YLidGQgc-YdreN0mMuIS1FbbimFh7zz4ikyFG6PxlS9gBmWzlJEDUr7mZHMC-kZZ8J4jcm5T-YVZut0KZZjvSB9zwmVoiCvbO0YnNZV2UC7FLrRU4hpWoKJBJeivEy8hQa/s72-c/LINCOLNPAINT.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8974968023579304543</id><published>2015-07-27T15:02:00.002-07:00</published><updated>2015-07-27T15:02:34.957-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="automotive"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="funny commercials"/><title type='text'>Comedian Kate McKinnon Brings Ford into Focus in New Web Series Directed by Caviar’s Matt &amp; Oz</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU58nclX91B04FWLBfNzNTTda5SvW8B9iuXUP3g3X5mjF6ImORxvD1r11pqFF7eac6Cfj5-DQc5P-v_V3klrxZdzHXtdPSDV_OSOb17w2kE261uBq36d8OR7qRg0vXOE1QSlk4WeYIjV4w/s1600/Ford3.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;350&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU58nclX91B04FWLBfNzNTTda5SvW8B9iuXUP3g3X5mjF6ImORxvD1r11pqFF7eac6Cfj5-DQc5P-v_V3klrxZdzHXtdPSDV_OSOb17w2kE261uBq36d8OR7qRg0vXOE1QSlk4WeYIjV4w/s640/Ford3.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
Jean-Paul Michelle Baguette’s fashions are no match for the stylish new 2015 Ford Focus as comedian Kate McKinnon proves in five hilarious new web video ads called “The More Experiments” created by Team Detroit.&lt;br /&gt;
&lt;br /&gt;
Matt &amp;amp; Oz of Caviar LA shot the offbeat web series. The directing duo frequently helm segments for Saturday Night Live, making them the perfect fit for the collaboration with SNL cast member McKinnon, an improv pro who came up with a lot of the material on the fly.  &lt;br /&gt;
Each clip opens with an introduction from McKinnon playing Dr. Genevieve St. Jermaine, a socially inept anthropologist who sets out to investigate the new 2015 Focus and its features by visiting a Ford dealership undercover in different disguises. &lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;411&quot; src=&quot;https://www.youtube.com/embed/e5ASocC6Zfg?list=PLCFM1h5Oz66h5ZdkJaYmcYvTDndR4AEUr&amp;amp;showinfo=0&quot; width=&quot;730&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
Ford salesman Dan plays the straight man to McKinnon’s troop of zany personas, which include a high fashion model, a ballerina, a hedge fund manager, a glam rocker, and a Lara Croft-type archaeologist, as each character explores the various features of the Focus to see if it suits their specific interests. &lt;br /&gt;
&lt;br /&gt;
Together McKinnon’s alter egos deliver the laughs while driving home the message that the new 2015 Focus has great style, technology and performance.&lt;br /&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtf_DhpKcXmXbB1ws-gRCsnM9UhlVBIav67ufRkQ44QTKNB7c9BUtMrKD4_H5g-NHIyQWETCuMw9JvQhtAFqfBz58A3Vg8xVVjsK6rtLYIDrcu9GP1sb6av0TMfCS4Xvl-pYBVLBU7D2SJ/s1600/Ford2.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;348&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtf_DhpKcXmXbB1ws-gRCsnM9UhlVBIav67ufRkQ44QTKNB7c9BUtMrKD4_H5g-NHIyQWETCuMw9JvQhtAFqfBz58A3Vg8xVVjsK6rtLYIDrcu9GP1sb6av0TMfCS4Xvl-pYBVLBU7D2SJ/s640/Ford2.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
Creative Credits:&lt;br /&gt;
Agency: Team Detroit&lt;br /&gt;
Chief Creative Officer: Toby Barlow&lt;br /&gt;
Executive Creative Director: Matt Soldan&lt;br /&gt;
Group Creative Director: Doug Patterson&lt;br /&gt;
ACD, Copywriter: Greg Mills&lt;br /&gt;
ACD, Art Director: John Stoll&lt;br /&gt;
Senior Producer: Michael Olk&lt;br /&gt;
&lt;br /&gt;
Production Company: Caviar Content&lt;br /&gt;
Director: Matt &amp;amp; Oz&lt;br /&gt;
Executive Producer: Michael Sagol&lt;br /&gt;
Executive Producer:  Jasper Thomlinson&lt;br /&gt;
Executive Producer: Darren Foldes&lt;br /&gt;
Head of Production: Kelly Bowen&lt;br /&gt;
Line Producer: Christina Donahue&lt;br /&gt;
DP: Anthony Wohlberg&lt;br /&gt;
Production Designer: Kristen Vallow</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8974968023579304543/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2015/07/comedian-kate-mckinnon-brings-ford-into.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8974968023579304543'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8974968023579304543'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2015/07/comedian-kate-mckinnon-brings-ford-into.html' title='Comedian Kate McKinnon Brings Ford into Focus in New Web Series Directed by Caviar’s Matt &amp; Oz'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU58nclX91B04FWLBfNzNTTda5SvW8B9iuXUP3g3X5mjF6ImORxvD1r11pqFF7eac6Cfj5-DQc5P-v_V3klrxZdzHXtdPSDV_OSOb17w2kE261uBq36d8OR7qRg0vXOE1QSlk4WeYIjV4w/s72-c/Ford3.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6378904460844985465</id><published>2014-09-18T15:36:00.001-07:00</published><updated>2014-09-18T15:36:37.348-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="car advertising"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="NFL"/><title type='text'>Brand New School Revamps Ford Campaign for the NFL Season</title><content type='html'>&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;388&quot; mozallowfullscreen=&quot;&quot; src=&quot;//player.vimeo.com/video/105281134?title=0&amp;amp;byline=0&amp;amp;portrait=0&amp;amp;color=ffffff&quot; webkitallowfullscreen=&quot;&quot; width=&quot;690&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZS5fl4PF941LSisyLZGcQir4O7ygQhfg5uZ98knEXvlCl1yKm49zZgFEtqZVvAKqKSl4ZTfW9CiwmxfMnP9jVLe9fZhlbJDjzyrvw-yeVvLpMLknL5kLGhXSJtkGqfC_5AvpNweEJuhUn/s1600/bns-ford1.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: right; float: right; margin-bottom: 1em; margin-left: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZS5fl4PF941LSisyLZGcQir4O7ygQhfg5uZ98knEXvlCl1yKm49zZgFEtqZVvAKqKSl4ZTfW9CiwmxfMnP9jVLe9fZhlbJDjzyrvw-yeVvLpMLknL5kLGhXSJtkGqfC_5AvpNweEJuhUn/s1600/bns-ford1.jpg&quot; height=&quot;179&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
Integrated creative company Brand New School recently completed a national campaign for Ford via Team Detroit to help launch its annual Built Ford Tough Sales Event. Directed by Jonathan Notaro, the series of four commercials is a new take on the auto manufacturer’s popular spots for their best selling line of trucks.&lt;br /&gt;
&lt;br /&gt;
Taking center stage in the campaign is a spot that showcases the versatile lifestyle options of the Ford F-150 with a mix of heavy live action elements and bold animation. Also included are three more animation-focused spots, all of which hit the air during the opening week of the NFL regular season. Taking inspiration from the iconic graphic design work of Saul Bass, these football-centric spots offer a fresh visual approach to this widespread campaign.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;388&quot; mozallowfullscreen=&quot;&quot; src=&quot;//player.vimeo.com/video/105281132?title=0&amp;amp;byline=0&amp;amp;portrait=0&amp;amp;color=ffffff&quot; webkitallowfullscreen=&quot;&quot; width=&quot;690&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;388&quot; mozallowfullscreen=&quot;&quot; src=&quot;//player.vimeo.com/video/105281135?title=0&amp;amp;byline=0&amp;amp;portrait=0&amp;amp;color=ffffff&quot; webkitallowfullscreen=&quot;&quot; width=&quot;690&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
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&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;388&quot; mozallowfullscreen=&quot;&quot; src=&quot;//player.vimeo.com/video/105281133?title=0&amp;amp;byline=0&amp;amp;portrait=0&amp;amp;color=ffffff&quot; webkitallowfullscreen=&quot;&quot; width=&quot;690&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
“We’re honored to have contributed on this campaign for Ford,” says Brand New School Managing Partner Devin Brook. “The collaboration with Team Detroit was an ideal fit because of the diverse nature of the job, requiring strong live action and design to put a unique spin on this instantly recognizable campaign.”&lt;br /&gt;
&lt;br /&gt;
Creative Credits:&lt;br /&gt;
Client: Ford&lt;br /&gt;
Title: Built Ford Tough Sales Event Spots&lt;br /&gt;
Agency: Team Detroit&lt;br /&gt;
Production Company: Brand New School&lt;br /&gt;
Director: Jonathan Notaro&lt;br /&gt;
Art Director: Kris Wong&lt;br /&gt;
Producers: Steiner Kierce, Johnna MacArthur&lt;br /&gt;
Flame Artists: Mark French, Greg Cutler&lt;br /&gt;
CG Leads: Marcus Stokes, Russ Wootten&lt;br /&gt;
3D Animators: Val Sinlao, Mike Cahill, Danka Chiang, Garrett O’Neill, Billy Maloney, Kim Im&lt;br /&gt;
2D Animators: Scott Uyeshima, Brian Do, Phil Guthrie, Nhi Vho, Ken Quemuel, Kyle Anderson, Mike Milyavsky, Nate Mulliken&lt;br /&gt;
Tracking: Bogdan Mihajlovic&lt;br /&gt;
Designers: Kris Wong, Sakona Kong, Waka Ichinose, Brandon Smith, David Chen, Joel Watkins&lt;br /&gt;
Editor: Erik Barnes&lt;br /&gt;
Assistant Editor: Sterling Robertson&lt;br /&gt;
Storyboards: Max Forward&lt;br /&gt;
Colorist: Tom Poole (Company 3)</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6378904460844985465/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/09/brand-new-school-revamps-ford-campaign.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6378904460844985465'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6378904460844985465'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/09/brand-new-school-revamps-ford-campaign.html' title='Brand New School Revamps Ford Campaign for the NFL Season'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZS5fl4PF941LSisyLZGcQir4O7ygQhfg5uZ98knEXvlCl1yKm49zZgFEtqZVvAKqKSl4ZTfW9CiwmxfMnP9jVLe9fZhlbJDjzyrvw-yeVvLpMLknL5kLGhXSJtkGqfC_5AvpNweEJuhUn/s72-c/bns-ford1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1851687299494421426</id><published>2014-08-26T17:18:00.000-07:00</published><updated>2014-08-26T17:18:12.653-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="animation"/><category scheme="http://www.blogger.com/atom/ns#" term="car advertising"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>New Ford 2015 Super Duty &quot;Front of your Truck&quot; Ad </title><content type='html'>&lt;iframe allowfullscreen=&quot;&quot; frameborder=&quot;0&quot; height=&quot;388&quot; mozallowfullscreen=&quot;&quot; src=&quot;//player.vimeo.com/video/103737645?title=0&amp;amp;byline=0&amp;amp;portrait=0&amp;amp;color=a7e7d7&quot; webkitallowfullscreen=&quot;&quot; width=&quot;690&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films share their recent Ford Trucks project created through Team Detroit.  Entitled &quot;Front and Back,&quot; the :30 spot extends the long-running Ford Trucks &quot;Rant&quot; campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.  &lt;br /&gt;
&lt;br /&gt;
The spot debuted nationally in the U.S. earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.&lt;br /&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN3k8HUxpy-AZLim3SupzNLfhAE5mGO23YbbmDrVyaUMy-D0q3D7c2XTMv2GX8icpZqiZnnG7mhGp6zOx_iBIf5tqx1UNMZ1YMJdA-OE6UY3AhxnGnFn_WVJ4_UvqicZL5xtCuGz-79Npp/s1600/Ford+150.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN3k8HUxpy-AZLim3SupzNLfhAE5mGO23YbbmDrVyaUMy-D0q3D7c2XTMv2GX8icpZqiZnnG7mhGp6zOx_iBIf5tqx1UNMZ1YMJdA-OE6UY3AhxnGnFn_WVJ4_UvqicZL5xtCuGz-79Npp/s1600/Ford+150.jpg&quot; height=&quot;354&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;span style=&quot;background-color: black; color: white;&quot;&gt;Creative Credits: &amp;nbsp;&lt;/span&gt;&lt;br /&gt;
Ad Agency: Team Detroit&lt;br /&gt;
Group Creative Director: Brad Hensen&lt;br /&gt;
Creative Director: Beth Hambly&lt;br /&gt;
Executive Producer: Bob Rashid&lt;br /&gt;
&lt;br /&gt;
Production Company: Dictionary Films&lt;br /&gt;
Executive Producer: Megan Maples&lt;br /&gt;
Managing Director: Chris Rossiter&lt;br /&gt;
Line Producer: Richard Kaylor&lt;br /&gt;
Director of Photography: Jordan Valenti&lt;br /&gt;
&lt;br /&gt;
Design Company: Flavor&lt;br /&gt;
Executive Creative Director: Brad Tucker&lt;br /&gt;
Executive Producer: Darren Jaffe&lt;br /&gt;
Animator: Chris Anderson&lt;br /&gt;
&lt;br /&gt;
VFX and Finishing Company: RingSide Creative &lt;br /&gt;
Executive Producer: Dave Peyton&lt;br /&gt;
Producer: Katie Thompson&lt;br /&gt;
Lead Creative: Keith Slawinski&lt;br /&gt;
Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams&lt;br /&gt;
Colorist: Rick Unger&lt;br /&gt;
Finish Editor: Mat Mieras&lt;br /&gt;
Finish Assistant Editor: Brian Kearns&lt;br /&gt;
&lt;br /&gt;
Editorial Company: Cutters&lt;br /&gt;
Editor: Chris Moore&lt;br /&gt;
Assistant Editors: Justin Grosjean, Mike Moore, &lt;br /&gt;
Executive Producer: Mary Connolly&lt;br /&gt;
&lt;br /&gt;
Final Mix Company: Sound Lounge</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1851687299494421426/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2014/08/new-ford-2015-super-duty-front-of-your.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1851687299494421426'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1851687299494421426'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2014/08/new-ford-2015-super-duty-front-of-your.html' title='New Ford 2015 Super Duty &quot;Front of your Truck&quot; Ad '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN3k8HUxpy-AZLim3SupzNLfhAE5mGO23YbbmDrVyaUMy-D0q3D7c2XTMv2GX8icpZqiZnnG7mhGp6zOx_iBIf5tqx1UNMZ1YMJdA-OE6UY3AhxnGnFn_WVJ4_UvqicZL5xtCuGz-79Npp/s72-c/Ford+150.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-966245309932990131</id><published>2012-12-03T07:44:00.002-08:00</published><updated>2012-12-03T07:44:39.848-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="car advertising"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="great ads"/><title type='text'>Ford Re-Introduces The 2013 Lincoln MKZ With New Ad Campaign</title><content type='html'>&lt;iframe allowfullscreen=&quot;allowfullscreen&quot; frameborder=&quot;0&quot; height=&quot;343&quot; src=&quot;http://www.youtube.com/embed/L5_xFBcAab0?rel=0&quot; width=&quot;610&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
Ford re-introduces the Lincoln Motor Companies 2013 Lincoln MKZ and celebrates ninety years of doing what they&#39;ve always done with this new ad campaign, &quot;Introducing&quot;. The first commercial briefly features the Lincoln namesake &quot;Abraham Lincoln&quot; as it strolls through a visual history of the car. Other ads will are said to include: James Dean, NFL great Emmitt Smith and other historical figures. Below is the teaser spot, &quot;Get Ready&quot; and &quot;Introducing The Ford Motor Company - Journey.&quot;&lt;br /&gt;
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&lt;iframe allowfullscreen=&quot;allowfullscreen&quot; frameborder=&quot;0&quot; height=&quot;343&quot; src=&quot;http://www.youtube.com/embed/Iz2pJCEtCjo?rel=0&quot; width=&quot;610&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
&quot;The [TV] spots evoke what has historically made Lincoln stand apart in the luxury category,&quot; the company&#39;s press release said, &quot;while using the new MKZ as the face of the reinvented brand.&quot;&lt;br /&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhREVuGfsqaynOBNr8Z3LIAW07tmVrbT-ydUkO1n-xsdAxnSaje4rlX1hupjMiImu7QKVKDUvt5Z2T0FmVDkkQxUDR4x9KelykqNBXC8mLGsIhROpANKVX23BGIs5TbV50jHruyXeH9U2Pl/s1600/2013+Lincoln+MKZ+Ad.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;217&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhREVuGfsqaynOBNr8Z3LIAW07tmVrbT-ydUkO1n-xsdAxnSaje4rlX1hupjMiImu7QKVKDUvt5Z2T0FmVDkkQxUDR4x9KelykqNBXC8mLGsIhROpANKVX23BGIs5TbV50jHruyXeH9U2Pl/s400/2013+Lincoln+MKZ+Ad.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
&quot;The campaign captures the founding principles of the [Lincoln Motor] company and brings them forward to a new generation of progressive luxury buyers,&quot; Ford says in  press release today, adding Edsel Ford made Lincoln &quot;one of the most distinctive luxury brands in the industry, with motorcars that were urbane, sleek and elegant — the epitome of understated luxury.&quot;&lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen=&quot;allowfullscreen&quot; frameborder=&quot;0&quot; height=&quot;343&quot; src=&quot;http://www.youtube.com/embed/ZIGL_Mxn0NU?rel=0&quot; width=&quot;610&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
This is the first Lincoln ad campaign from HudsonRouge, the new WPP-owned Lincoln agency based in New York that was created to promote the brand. Lincoln also recently opened its own dedicated design studio in Dearborn.</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/966245309932990131/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/12/ford-re-introduces-2013-lincoln-mkz.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/966245309932990131'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/966245309932990131'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/12/ford-re-introduces-2013-lincoln-mkz.html' title='Ford Re-Introduces The 2013 Lincoln MKZ With New Ad Campaign'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/L5_xFBcAab0/default.jpg" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-8978842845132715214</id><published>2012-08-23T09:18:00.000-07:00</published><updated>2012-08-23T09:18:50.710-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="car advertising"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="print ads"/><title type='text'>Ford Poke&#39;s Fun Of Men Who Drive Minivans </title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiUDw2sgRd-vg4RcaL5p49puVXJuia7QDeVoOFo8OkdnvPS47BHh6ZyH7UcrZonbRXKIpJz6OyNdtIiN0xyoEJMg9RcVUDEJsS6HexwQ0DaCwIZ8bErX9sxtG7uOLCndAWSUz11_7N0Ni_/s1600/Ford+S-Max+Don%2527t+Be+The+Minivan+Guy.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;640&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiUDw2sgRd-vg4RcaL5p49puVXJuia7QDeVoOFo8OkdnvPS47BHh6ZyH7UcrZonbRXKIpJz6OyNdtIiN0xyoEJMg9RcVUDEJsS6HexwQ0DaCwIZ8bErX9sxtG7uOLCndAWSUz11_7N0Ni_/s640/Ford+S-Max+Don%2527t+Be+The+Minivan+Guy.jpg&quot; width=&quot;449&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB_eMXnr8c1F20THjhNhIjh4tX-ohnCG8Mp3KQnKwdygYc2m7hnIqkMUZLDc8tSsEJgQWkxJYDUvU1b4_CalQ7kLXFFKMrupV0pA5O2oNv3IEwofJt9UBQXInIPIS-mOhJ44I7XR9LSU9M/s1600/Ford+S-Max+Don%2527t+Be+The+Minivan+Guy+1.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;640&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB_eMXnr8c1F20THjhNhIjh4tX-ohnCG8Mp3KQnKwdygYc2m7hnIqkMUZLDc8tSsEJgQWkxJYDUvU1b4_CalQ7kLXFFKMrupV0pA5O2oNv3IEwofJt9UBQXInIPIS-mOhJ44I7XR9LSU9M/s640/Ford+S-Max+Don%2527t+Be+The+Minivan+Guy+1.jpg&quot; width=&quot;450&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
A new print ad campaign for the automotive giant Ford makes fun of the everyday minivan man, and suggests they &quot;Don&#39;t Be The Minivan Guy.&quot; Ford appears to be implying that if you drive the new sporty Ford S-Max Minivan you&#39;ll be cool. Correct me if I&#39;m wrong but, isn&#39;t the S-Max still a minivan?&lt;br /&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggNYmgA71j-YlAleUekKgGziYLF6aUWXGgLHbu2w8dVjLojjfxQN1iVofSs7rTM3Bt7xoQMGbf9uvpXAVd4SI-Efltdu4lFccgtQZ9o1iHhxLjj5pe8SZ6igFqomSvK5t7yOwsluutNqAb/s1600/Ford+Print+ads.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: right; float: right; margin-bottom: 1em; margin-left: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;320&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggNYmgA71j-YlAleUekKgGziYLF6aUWXGgLHbu2w8dVjLojjfxQN1iVofSs7rTM3Bt7xoQMGbf9uvpXAVd4SI-Efltdu4lFccgtQZ9o1iHhxLjj5pe8SZ6igFqomSvK5t7yOwsluutNqAb/s320/Ford+Print+ads.jpg&quot; width=&quot;225&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
Credits:&lt;br /&gt;
Advertising Agency: BBR Saatchi &amp;amp; Saatchi, Israel&lt;br /&gt;
Agency CEO: Yossi Lubaton&lt;br /&gt;
Deputy Agency ECD: Yoram Levi&lt;br /&gt;
Chief Creative Officer: Nadav Pressman&lt;br /&gt;
Creative Director: Eran Nir&lt;br /&gt;
Copywriter: Ronen Levin&lt;br /&gt;
Art Director: Kamil Mekhti&lt;br /&gt;
Account group head: Nir Federbush&lt;br /&gt;
Account supervisor: Yogev Weiss&lt;br /&gt;
Account executive: Aiv Mishan&lt;br /&gt;
VP Planning: Gilly Sasson&lt;br /&gt;
Planner: Gilad Kremer&lt;br /&gt;
Photoshop: Yaniv Shahar&lt;br /&gt;
VP Production: Dorit Gvili&lt;br /&gt;
Producer: Bosmat Marmarely</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/8978842845132715214/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2012/08/ford-pokes-fun-of-men-who-drive-minivans.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8978842845132715214'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/8978842845132715214'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2012/08/ford-pokes-fun-of-men-who-drive-minivans.html' title='Ford Poke&#39;s Fun Of Men Who Drive Minivans '/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiUDw2sgRd-vg4RcaL5p49puVXJuia7QDeVoOFo8OkdnvPS47BHh6ZyH7UcrZonbRXKIpJz6OyNdtIiN0xyoEJMg9RcVUDEJsS6HexwQ0DaCwIZ8bErX9sxtG7uOLCndAWSUz11_7N0Ni_/s72-c/Ford+S-Max+Don%2527t+Be+The+Minivan+Guy.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3453366843728863347</id><published>2011-09-29T09:38:00.001-07:00</published><updated>2011-09-29T09:40:01.965-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="car advertising"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>LEGOLAND Florida Ford Explorer Built From 380,000 Lego Bricks</title><content type='html'>380,000 Lego blocks/bricks...&lt;br /&gt;
2,500 people... &lt;br /&gt;
22 hours...&lt;br /&gt;
That&#39;s what it took to construct the Ford Explorer made ​​entirely out of LEGO bricks. &lt;br /&gt;
The Explorer replica was built to mark the opening of the second Legoland in the United States, Florida,(the fifth in the world) The replica also marks the beginning of a long-term alliance between Ford and LEGOLAND® Florida theme park.&lt;br /&gt;
&lt;center&gt;&lt;embed src=&#39;http://www.suchablog.com/wp-content/uploads/jw-player-plugin-for-wordpress/player/player.swf&#39; height=&#39;400&#39; width=&#39;640&#39; bgcolor=&#39;0x000000&#39; allowscriptaccess=&#39;always&#39; allowfullscreen=&#39;true&#39; flashvars=&quot;&amp;backcolor=0x000000&amp;controlbar=over&amp;file=http%3A%2F%2Fwww.suchablog.com%2Fvideos%2Fford-explorer-lego.mp4&amp;frontcolor=0xffffff&amp;image=http%3A%2F%2Fwww.suchablog.com%2Fwp-content%2Fuploads%2F2011%2F09%2Fford-explorer-lego-vid.jpg&amp;lightcolor=0x000000&amp;mediaid=23945&amp;plugins=sharing-1%2Cviral-2&amp;screencolor=0x000000&amp;sharing.height=400&amp;sharing.visible=true&amp;sharing.width=640&amp;sharing.x=0&amp;sharing.y=0&amp;skin=http%3A%2F%2Fwww.suchablog.com%2Fwp-content%2Fplugins%2Fjw-player-plugin-for-wordpress%2Fskins%2Fsucha-player.zip&amp;viral.allowdock=true&amp;viral.allowmenu=false&amp;viral.bgcolor=0x000000&amp;viral.fgcolor=0xffffff&amp;viral.functions=embed&amp;viral.matchplayercolors=false&amp;viral.multidock=true&amp;viral.oncomplete=true&amp;viral.onpause=false&quot;/&gt;&lt;/center&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3453366843728863347/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2011/09/legoland-florida-ford-explorer-built.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3453366843728863347'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3453366843728863347'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2011/09/legoland-florida-ford-explorer-built.html' title='LEGOLAND Florida Ford Explorer Built From 380,000 Lego Bricks'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6586758777190080479</id><published>2011-09-18T18:13:00.000-07:00</published><updated>2011-09-18T18:13:15.352-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="car advertising"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><title type='text'>Ford Mustang Customizer Demo Video</title><content type='html'>&lt;center&gt;&lt;embed align=&quot;middle&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; bgcolor=&quot;#869ca7&quot; flashvars=&quot;config=http://creativity-online.com/xml/config.player.php&amp;amp;p=24499&quot; height=&quot;348&quot; loop=&quot;false&quot; name=&quot;player&quot; play=&quot;true&quot; pluginspage=&quot;http://www.adobe.com/go/getflashplayer&quot; quality=&quot;high&quot; src=&quot;http://creativity-online.com/video/player.swf&quot; type=&quot;application/x-shockwave-flash&quot; width=&quot;619&quot;&gt;&lt;/embed&gt;&lt;/center&gt;&lt;br /&gt;
Credits Via Creativity-Online.com&lt;br /&gt;
Team Detroit and Firstborn return with a new Customizer website from Ford , which lets users design their dream Mustang. An evolution of the original Customizer launched in 2009, the site lets you play with a Mustang V6, GT, Boss 302 or Shelby GT500. Users can change up backgrounds, add accessories and different angles.&lt;br /&gt;
A requisite social media add-on also lets you upload and share your designs, and even enter them into &quot;battle&quot; with others, a new feature.&lt;br /&gt;
And if you really want to get serious, you can download a PDF design of your customized vehicle and get into a conversation with your nearest Ford dealer to make your dream into a reality.&lt;br /&gt;
The 2009 version of the Customizer, from Wunderman/Team Detroit and Firstborn, allowed visitors to collaborate with friends on design projects, by giving it a &quot;video-game&quot; feel. &lt;br /&gt;
Ad Agency: Team Detroit &lt;br /&gt;
Client: Ford&lt;br /&gt;
Digital Production: Firstborn&lt;br /&gt;
Check out the Ford Mustang Customizer &lt;a href=&quot;http://www.ford.com/cars/mustang/customizer/&quot;&gt;here&lt;/a&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6586758777190080479/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2011/09/ford-mustang-customizer-demo-video.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6586758777190080479'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6586758777190080479'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2011/09/ford-mustang-customizer-demo-video.html' title='Ford Mustang Customizer Demo Video'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2136166674405798957</id><published>2011-03-31T12:21:00.002-07:00</published><updated>2011-03-31T12:26:01.200-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Detroit Red Wings"/><category scheme="http://www.blogger.com/atom/ns#" term="Ford"/><category scheme="http://www.blogger.com/atom/ns#" term="Sweden"/><title type='text'>How Swede It Is for the Motor City and Ford&#39;s New &#39;OctoGrip&#39; Print Ad</title><content type='html'>&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYOUYfaPKTKrNNzvVaesTJxFEFD5uCEUOldiQTRMaL5dBj06nicYuZ8g5uD66NhDTl6ha_6XqrjjKGO4BMfGzMe18YMxa02d_JWh5_Zjn6-SoH5HUJjTXiZPWzLXXHivyo9STPS_R4AhY/s1600/Ford-OctoGrip-print-ad.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;451&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYOUYfaPKTKrNNzvVaesTJxFEFD5uCEUOldiQTRMaL5dBj06nicYuZ8g5uD66NhDTl6ha_6XqrjjKGO4BMfGzMe18YMxa02d_JWh5_Zjn6-SoH5HUJjTXiZPWzLXXHivyo9STPS_R4AhY/s640/Ford-OctoGrip-print-ad.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;Ever since Henry Ford first set up shop for his Ford Motor Company in Detroit,  both the city and the automaker have benefited from this cross-branding relationship.  This unique Motor City factor can be seen in everything from music with Motown to sports with the NHL&#39;s Detroit Red Wings, whose town team logo features a car tire with wings.  So it came to no surprise that Ford&#39;s latest print ad campaign would once again be influenced by Hockey Town USA, as the cool ad borrows heavily on both the Detroit Red Wings logo and the hockey teams unofficial mascot the octopus - as the hockey crazed town has become famous for their strange tradition of throwing octopus on the ice during Red Wing home games.  The ad&#39;s  likeness is not just a mere copy however, but more an homage by the creators -  as the ad agency and campaign are based out of Sweden. For it is common knowledge that the Detroit Red Wings have always preferred drafting Swedish hockey players, as the IKEA promo poster attests too.&lt;br /&gt;
&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXST5evkv9Qjvhc2C6Ivs3V4ghUzYJYuxQSEHKVRFw8WLE2Gj2AYfiGSiMHZWV1dZwACmgC9Ir_61zcq9f8ClpFgAUlxoEiD4nIaKM_1nnlC7967FntxtCIzWtveuzCVd0mKje5ypN2KQ/s1600/red-wings-octopus.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;150&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXST5evkv9Qjvhc2C6Ivs3V4ghUzYJYuxQSEHKVRFw8WLE2Gj2AYfiGSiMHZWV1dZwACmgC9Ir_61zcq9f8ClpFgAUlxoEiD4nIaKM_1nnlC7967FntxtCIzWtveuzCVd0mKje5ypN2KQ/s200/red-wings-octopus.jpg&quot; width=&quot;200&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRUE6kwNDP2Vf4vidIjpfBzhERbJ4x_a_rjCSpAvjqB0wsqw7MAUJwzITYDv2tz4vo55sI_fc2D3B266l8qBaxsQ1Zo0OPty6Pik6Rj5WxSIi13eFkLtAEFD15mqxC_-7vCZTi_ZkTbRo/s1600/sweden-red-wings.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;412&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRUE6kwNDP2Vf4vidIjpfBzhERbJ4x_a_rjCSpAvjqB0wsqw7MAUJwzITYDv2tz4vo55sI_fc2D3B266l8qBaxsQ1Zo0OPty6Pik6Rj5WxSIi13eFkLtAEFD15mqxC_-7vCZTi_ZkTbRo/s640/sweden-red-wings.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
Credits:&lt;br /&gt;
Advertising Agency: Dedicate, Gothenburg, Sweden&lt;br /&gt;
Creative Director: Klas Ekstrand&lt;br /&gt;
Art Director: Marc Zacharoff&lt;br /&gt;
Copywriter: Torbjörn Wannerfelt&lt;br /&gt;
Illustrator: Vemod Studios &lt;br /&gt;
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