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term="axe impact"/><category term="banner ads"/><category term="beIN Sports"/><category term="blandwiches"/><category term="bubly"/><category term="butlins holidays"/><category term="bwin"/><category term="change for a dollar"/><category term="chocolate bar ad"/><category term="cinemagraphs"/><category term="civilrights.org"/><category term="cosmote"/><category term="deodorant"/><category term="detergent ad"/><category term="digitas"/><category term="dontpayfull.com"/><category term="du"/><category term="easyJet"/><category term="eir"/><category term="ekWateur"/><category term="ellen"/><category term="eva Mendes"/><category term="fantasy night"/><category term="field.io"/><category term="film ads"/><category term="foam studio"/><category term="free yourself campaign"/><category term="fundi"/><category term="galaxy s7"/><category term="genesis effect"/><category term="golf"/><category term="google+"/><category term="guitar hero"/><category term="gyro"/><category term="hardee's"/><category term="hersheys. rascal flatts"/><category term="hockey"/><category term="home furnishings"/><category term="home insurance"/><category term="honda jazz"/><category term="hummel"/><category term="iAds"/><category term="iPhone 3G"/><category term="iPhone 8 plus"/><category term="iPod Nano"/><category term="image mapping"/><category term="intu"/><category term="iris Jakarta"/><category term="isobel"/><category term="jobs"/><category term="just like you"/><category term="kelly slater"/><category term="kevin bacon"/><category term="kids!"/><category term="kleenex"/><category term="kohl's black friday"/><category term="kwiff"/><category term="laptop"/><category term="littleBits"/><category term="live action"/><category term="logitech"/><category term="lynx Excite"/><category term="made by blah"/><category term="marketing campaign"/><category term="matchmaking"/><category term="mattel"/><category term="meltin pot"/><category term="miata rf"/><category term="mixed 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skincare"/><category term="the Big Chicken"/><category term="the Vodka with Nothing to Hide"/><category term="theScore"/><category term="themission"/><category term="tobacco ads"/><category term="universal studios"/><category term="voodoo"/><category term="washlet"/><category term="wearables"/><category term="whiteGREY"/><category term="world of sports"/><category term="wrangler jeans"/><category term="yahoo"/><category term="yellow tail"/><category term="young guns"/><category term="Try And Love"/><category term="Åkestam Holst"/><title type='text'>AdStasher</title><subtitle type='html'>Since 2007, Adstasher has been curating the best ad campaigns from around the world. Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/Milk+Marketing+Board'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/Milk%20Marketing%20Board'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>2</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5182808565425778210</id><published>2009-10-19T18:39:00.000-07:00</published><updated>2009-10-19T18:39:33.767-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Got Milk"/><category scheme="http://www.blogger.com/atom/ns#" term="Milk Marketing Board"/><title type='text'>BC Dairy Foundation launches The Weak Shop</title><content type='html'>The BC Dairy Foundation launches The Weak Shop and opens the first Weak Shop store offering inventions and whimsical gadgets to those of us who are weak from not drinking our milk.<br /> <div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_2oq2bSN-S9o/St0UanRJpKI/AAAAAAAAC5M/e9nhTS8oE44/s1600-h/the+weak+shop+bc+dairy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/_2oq2bSN-S9o/St0UanRJpKI/AAAAAAAAC5M/e9nhTS8oE44/s640/the+weak+shop+bc+dairy.jpg" /></a><br /> </div>Recognizing that everyone has moments of weakness from not drinking enough milk, the BC Dairy Foundation (BCDF) is pleased to announce the arrival of <a href="http://www.theweakshop.com/" target="_blank">The Weak Shop</a>, a unique retail entity and sub brand. Featuring inventive products to assist those who are feeling weaker than normal, The Weak Shop recently opened its doors in Vancouver.<br /> <br /> “The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.”<br /> <br /> BCDF, in partnership with its agency of record DDB Canada and Rob Johnston, an award-winning industrial designer, developed a range of innovative products including, Chair Pants, Food Lift, Wallet Walker and more for The Weak Shop. Now available online, The Weak Shop opened its first retail location at 1058 Granville Street in Vancouver on October 15, 2009 and will open a second location at 530 Broadway Street later this fall.<br /> <br /> “The Weak Shop takes the existing Must Drink More Milk creative platform to a whole new level. Our goal is to make milk a more socially relevant beverage choice and encourage consumption over sugary beverage alternatives whenever teens need to perform physically, mentally or socially,” says Dean Lee, creative director, DDB Canada, Vancouver.<br /> <br /> The Weak Shop is an inherently digital and social idea that can flow through multiple mediums in a teen’s life. To promote The Weak Shop, DDB Canada developed an integrated campaign that includes TV and online infomercials, digital pre-roll and print, online and out of home advertising. The Weak Shop also has a presence on various social media sites including Flickr and YouTube, and can also be followed on Twitter and fans can join its Facebook page.<br /> <br /> The idea for The Weak Shop and the humorous infomercials promoting it stemmed from recent research done on the BCDF’s current “Must Drink More Milk” advertising.<br /> <br /> The research showed that teens understand the long-term strength benefits of milk, but they don’t always grasp the short-term gain – the fact that milk gives you energy. This insight was creatively paired with a broader societal desire for short cuts, best exemplified by the explosion of gadgets and miracle tools featured in infomercials and stores.<br /> <br /> “The Weak Shop will generate a lot of talk value among teens,” adds Lee. “It’s a creative, entertaining approach that’s completely unexpected for milk. For teens especially, it keeps milk messaging really interesting and fun.”<br /> <br /> Additional new products, including software and iPhone applications will be available later this fall.<br /> <br /> BCDF invites people to submit their ideas that could be developed and added to The Weak Shop catalogue. The winner of the open-source product development contest will win a MacBook Pro with Adobe creative suite and will work with an industrial designer to develop their prototype and learn first-hand about the product development cycle. Weekly and monthly prizes will also be awarded.<br /> <br /> The proceeds of all product sales from The Weak Shop will go directly to KidSport BC, a community based sport-funding program that provides grants for children to participate in a sport.<br /> WEB CREDITS:<br /> Agencies:<a href="http://www.ddbcanada.com/"> DDB Canada / Vancouver, DDB Canada</a> / Tribal Vancouver<br /> Creative Director: Dean Lee / Cosmo Campbell<br /> Copywriter: Kevin Rathgeber<br /> Art Director: Colin Hart<br /> Agency Producer: Ryan McCormick<br /> Account Director: Brett MacFarlane<br /> Account Coordinator: Lena Dawson<br /> Designer: Ellie Moon<br /> Production Designer: Yuan You<br /> Developer: Justin McLeod</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5182808565425778210/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2009/10/bc-dairy-foundation-launches-weak-shop.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5182808565425778210'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5182808565425778210'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2009/10/bc-dairy-foundation-launches-weak-shop.html' title='BC Dairy Foundation launches The Weak Shop'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_2oq2bSN-S9o/St0UanRJpKI/AAAAAAAAC5M/e9nhTS8oE44/s72-c/the+weak+shop+bc+dairy.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-9096321194006773838</id><published>2009-05-29T06:01:00.000-07:00</published><updated>2009-05-29T06:13:50.219-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="creative ads"/><category scheme="http://www.blogger.com/atom/ns#" term="Got Milk"/><category scheme="http://www.blogger.com/atom/ns#" term="Milk Marketing Board"/><title type='text'>Medusa 3D Animated California Milk Processor Board Ad</title><content type='html'>Princess Medusa stars in a fantastic animated 3D new commercial for the California Milk Processor Board. The spot was done by Grupo Gallegos.<center><object width="500" height="375"><param name="movie" value="http://www.youtube.com/v/FpFhX4TEuSo&hl=en&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999&hd=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/FpFhX4TEuSo&hl=en&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999&hd=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="375"></embed></object></center><br />Client: California Milk Processor Board<br />Agency: Grupo Gallegos<br />Chief Creative Director: Favio Ucedo<br />Group Creative Director: Juan Oubiña<br />Associate Creative Director: Saul Escobar<br />Associate Creative Director: Curro Chozas<br />Copywriter: Edgar Hernandez<br />Agency Producer: Carlos Barciela<br />Account Director: Caro DAntuono<br />Director: Psyop<br />Psyop Creative Directors: Marie Hyon, Marco Spier<br />Design Director: Haejin Cho<br />Executive Producer: Lucia Grillo<br />Producer: Michael Neithardt<br />Assistant Producer: Tarun Charaipotra<br />Lead 3D Artist: Christian Bach<br />3D Artists: Florian Witzel, Jacob Slutsky, Ted Kotsaftis, Jimmy Gass, Todd Akita, Jae Ham, David Barosin, Alvin Bae, Tony Jung, Dan Fine, Rie Ito, Jeff Lopez, Xuan Seifert, Jonah Friedman, Jason Vega, Genessa Chamberlain<br />3D Animators: Jason Goodman, Michael Shin, Alejandro Castro<br />After Effects: Jason Conradt, Ted Kotsaftis, Fred Kim<br />Designers: Gordon Waltho, Anh Vu, Pete Sickbert-Bennett, Jungeun Jaye Kim<br />Storyboard Artist: Ben Chan<br />Software Developer: Andreas Gebhardt<br />Music: Nylon Studios<br />Sound Mix: AZ Los Angeles<br />Sound Engineer: Gonzalo Ugartec</content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/9096321194006773838/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2009/05/medusa-3d-animated-california-milk.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9096321194006773838'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/9096321194006773838'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2009/05/medusa-3d-animated-california-milk.html' title='Medusa 3D Animated California Milk Processor Board Ad'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry></feed>