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Submit your work to get featured on our site! </subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.adstasher.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/PSA'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/search/label/PSA'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/-/PSA/-/PSA?start-index=26&max-results=25'/><author><name>Sylvia S</name><uri>http://www.blogger.com/profile/14939637217583183371</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>436</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5120024150677777511</id><published>2024-01-24T06:30:00.001-08:00</published><updated>2024-03-25T05:26:21.678-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="Stendahls"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>13 Year Old AI Teen Raises Mental Health Awareness in Sweden</title><content type='html'><p style="text-align: left;"><span style="font-family: arial; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVz2QJztzVu8efbno-0vca3x7D95sn1c4lGEaSdBFALFZNM5qH3B5_4xiKzEjw8xXOrij9owNECgFBqz8YlY_AlJtxRVC-DLrY4gzTy-8Az8W9B-RBJMWXy8BbqWLiwQbchmnVJ_QaIhvCKUsK4_eS5jksfgXq52oZsu42fJ1IcNLC8oursWvN4RQM7kw/s1280/laika_12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="785" data-original-width="1280" height="392" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVz2QJztzVu8efbno-0vca3x7D95sn1c4lGEaSdBFALFZNM5qH3B5_4xiKzEjw8xXOrij9owNECgFBqz8YlY_AlJtxRVC-DLrY4gzTy-8Az8W9B-RBJMWXy8BbqWLiwQbchmnVJ_QaIhvCKUsK4_eS5jksfgXq52oZsu42fJ1IcNLC8oursWvN4RQM7kw/w640-h392/laika_12.png" width="640" /></a></span></div><span style="font-family: arial; font-size: medium;"><br /><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='634' height='527' src='https://www.blogger.com/video.g?token=AD6v5dzsuWlacRIiaoIMoTJy4zBRSSQZLWJPmoolFyGJaBlaaivlTHrsa-kNdDbdcJ7I-sw5Y0QJ3XAB4gkFhJzIRA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div></span><p></p><p style="text-align: left;"><span style="font-family: arial; font-size: medium;"><span style="background-color: white; color: #222222;">Time spent on social media is at an all–time high. Teen mental health is at an all–time low. The long term impact remains unknown. So how can we explore social medias impact on youth mental health without placing real kids at risk?&nbsp;</span></span></p><p style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><br />Meet Laika 13, the worlds first AI teenager raised&nbsp;entirely by social media. She was created with an extensive dataset based on existing behavioral research.&nbsp;Laika raised awareness of the issue in her own&nbsp;unique way. But by being someone teens&nbsp;could relate to,&nbsp;Laika's biggest&nbsp;impact was in the classrooms. Over 150&nbsp;schools and approximately 3,000&nbsp;students in Sweden requested to&nbsp;meet Laika and learn about social medias&nbsp;impact on youth. Proving that a virtual teenager can make a real–world impact.</span></p><p style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><br /></span></p><p style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; text-align: left;"><span style="font-family: arial; font-size: medium;"><br /><b>CREDITS<br /></b>Agency: Stendahls:</span></p><div style="background-color: white; color: #222222; overflow-wrap: break-word; text-align: left;"><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Karl Andersson, Planner</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Oscar Plasidius, Creative Director</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Ylva Nestmark, Creative &amp; PR Strategist</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Oscar Livh, Copywriter</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Michael Schultz, Copywriter</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Josefin Fridlund, Art Director</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Jimmy Svensson, Film &amp; Editing</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Viktor Ragnemar, Film &amp; Editing</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Karin Hedberg, Client Director</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Anna Lotto, Project Manager</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Annie Lundgren, PR Strategist</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Christofer Falkman, AI Strategy Lead</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Kaj Leissner, Digital Project manager</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Oscar Risberg, CTO</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Oskar Schmidt, Digital Designer</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Carolina Hagman, Developer</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px; min-height: 22px;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Client:&nbsp;Länsförsäkringar Göteborg och Bohuslän</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Helena Isaksson, Marketing Officer&nbsp;</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Tobias Groth, Head of Digital Strategy&nbsp;</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Karin Haglund, Projektledare Marknadskommunikation</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Oliver Häggbom, Digital Marketing</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Lisa Bragée, Head of Sustainability&nbsp;</span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;"><br /></span></div><div style="font-feature-settings: normal; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; margin: 0px;"><span style="font-family: arial; font-size: medium;">Simma Lugnt: Webb</span></div></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5120024150677777511/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/01/13-year-old-ai-teen-raises-mental.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5120024150677777511'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5120024150677777511'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/01/13-year-old-ai-teen-raises-mental.html' title='13 Year Old AI Teen Raises Mental Health Awareness in Sweden'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVz2QJztzVu8efbno-0vca3x7D95sn1c4lGEaSdBFALFZNM5qH3B5_4xiKzEjw8xXOrij9owNECgFBqz8YlY_AlJtxRVC-DLrY4gzTy-8Az8W9B-RBJMWXy8BbqWLiwQbchmnVJ_QaIhvCKUsK4_eS5jksfgXq52oZsu42fJ1IcNLC8oursWvN4RQM7kw/s72-w640-h392-c/laika_12.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3257400861960794904</id><published>2024-01-12T06:05:00.005-08:00</published><updated>2024-02-23T12:41:36.089-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Articles & Press Releases"/><category scheme="http://www.blogger.com/atom/ns#" term="House 337"/><category scheme="http://www.blogger.com/atom/ns#" term="Missing People"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Stephen Fry Narrated Audiobook Revealed As Stunt – For Missing People Campaign, Created By House 337</title><content type='html'><br /><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinhPxmFp9LlnvMlzY6PWGmdcuWLid19nqTr7S5mjkVhp0-BE9hy4H2zOx8iPx35EA2o_pm4Z85gXSUbtKXLcC1RJk3sBgj-K6P-D2OkS2FZ0yjapIzwBkqlwgUd-x_aKkOAJiBeXLsdUF9KLAUbHC4V2n82jmYT4RAOOJ1K2h7wVUCQOYbcAlDjGJmi1A6/s2112/MP-OO-Landscape-A-Twist.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1144" data-original-width="2112" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinhPxmFp9LlnvMlzY6PWGmdcuWLid19nqTr7S5mjkVhp0-BE9hy4H2zOx8iPx35EA2o_pm4Z85gXSUbtKXLcC1RJk3sBgj-K6P-D2OkS2FZ0yjapIzwBkqlwgUd-x_aKkOAJiBeXLsdUF9KLAUbHC4V2n82jmYT4RAOOJ1K2h7wVUCQOYbcAlDjGJmi1A6/w640-h346/MP-OO-Landscape-A-Twist.jpg" width="640" /></a></div><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">A high-profile launch of a new audiobook narrated by Stephen Fry – ‘The Missing Lines’, which frustrated listeners with its abrupt ending – is today revealed to be part of an awareness campaign for the UK charity Missing People.&nbsp;</span></span><p></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The campaign, built around the launch of the new audiobook across leading podcast platforms from Monday January 8, has caused consternation in just three days since its launch.</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Having downloaded the audiobook, listeners found the story ends abruptly after three</span><span style="font-family: verdana;"> <span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">minutes – when the main character, Marcus, goes missing after being coerced into working with a county lines drugs gang.&nbsp;</span></span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The next eight chapters are filled with nothing but an eerie silence.&nbsp;</span><span style="color: #444746; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The listener is deprived of a resolution to the story, reflecting the real-life experience of the thousands of people whose loved ones go missing every year.&nbsp;&nbsp;</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">In a final chapter released today, Stephen Fry explains that the podcast is not broken, but is in fact a partnership with the Missing People charity designed to reflect the feeling that many parents have when their loved one is missing. It’s a story with no ending, one that leaves the listener in limbo indefinitely.&nbsp;</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Fry, who is a longstanding patron of Missing People, has been involved in a number of previous Missing People initiatives, including a digital outdoor campaign to promote the UK Child’s Rescue Alert system developed to speed up the reporting of missing children.</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">He has also previously appeared in a short film for the charity voicing an emotional appeal for families missing loved ones to help get missing people home for Christmas.&nbsp;</span><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Stephen recalls the time he famously went missing: “I myself went missing at a time of crisis in my life, but I was fortunate enough to be reunited with my loved ones. Not everyone gets that reunion.”</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">For ‘The Missing Lines’ campaign, created pro bono by House 337, the agency came up with the idea for a story about a missing child, then wrote the opening pages and invented a fictional author, who was given the name M.S. Singh.&nbsp;</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">House 337 approached Fry to narrate the opening pages for the audiobook which is being distributed via Apple and Spotify’s podcast platforms. The agency has also been promoting it</span><span style="color: #444746; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;on audio network Acast, via other podcasts and hosts, and through influencers across all social platforms.&nbsp;</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">House 337&nbsp;</span><span style="color: #444746; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">also designed a cover for the book which has been turned into a poster to promote the podcast's launch.</span><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The artwork was displayed on over 60 DOOH sites donated by Ocean Outdoor, and across 250 sites donated by JC Decaux across the UK.</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Missing People CEO Jo Youle comments: “Over a million people a year in the UK either go missing, or are impacted by their loved ones going missing, so we are incredibly grateful to Stephen for bringing this seismic issue to life in such a unique way.&nbsp;</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">She continues: “As the UK’s only charity dedicated to reconnecting missing people with their loved ones, our work needs continued support so if you’ve been moved by our Missing Lines campaign, please visit our website to find out how you can help.”</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Stephen Fry adds:&nbsp;</span><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">“For the people listening to the Missing Lines, that will probably mean something like frustration. The break in Marcus’ story being a possible mistake, or something that ruins your day. But when a person goes missing in real life, their loved ones are left with unimaginable loss. It could be your child, it could be someone in your family, a friend or a colleague battling a crisis in silence. Or, it could be you.”</span><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /></span><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"></span><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /></span><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">He continues: “I myself went missing at a time of crisis in my life, I have an understanding of the pain it causes for everyone involved.&nbsp; I was fortunate enough to be reunited with my loved ones, not everyone gets that reunion. When someone disappears, they become invisible, and many of them come to harm. Tragically, more missing people than ever before are being found dead. This is a national crisis. The charity Missing People exists to connect everyone who is missing to safety, and to give them and those who miss them hope. To find out more ways that you can help, so that no one’s story is left incomplete, please visit the website</span><a data-saferedirecturl="https://www.google.com/url?q=http://www.missingpeople.org.uk/missinglines/&amp;source=gmail&amp;ust=1705092180725000&amp;usg=AOvVaw2UxZZh9I_N2xD1znwzJ5DS" href="http://www.missingpeople.org.uk/missinglines/" style="color: #1155cc; font-family: verdana; text-decoration: none;" target="_blank"><span style="color: #222222; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">&nbsp;</span><span style="color: blue; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline;">www.missingpeople.org.<wbr></wbr>uk/missinglines</span></a><span style="color: #222222; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">.”</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="color: #1d1c1d; font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Steve Hawthorne, C</span><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">reative Director at House 337, said: “The chance to work with Stephen Fry doesn’t come along often. So to use that opportunity to record a story that doesn’t even have an ending may seem odd. But we needed to do something a bit unusual to even begin getting across how it feels for the families and loved ones of people who go missing. And we were only able to do that thanks to an army of talented people donating their time and talent. From the vocal skills of Stephen Fry, to the audio wizardry of Wave, to the podcast expertise of Adelicious and Listen, to the generosity of Ocean Outdoor, JC Decaux and GoodStuff. So thanks to all involved.”</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Over 170,000 people run away and go missing each year in the UK. Missing People is the UK charity that offers a lifeline for anyone affected by missing or thinking of going missing.&nbsp;</span></span></p><span style="font-size: medium;"><span style="font-family: verdana;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">To find out more and donate to Missing People, follow this link (</span><a data-saferedirecturl="https://www.google.com/url?q=http://www.missingpeople.org.uk/missinglines/&amp;source=gmail&amp;ust=1705092180725000&amp;usg=AOvVaw2UxZZh9I_N2xD1znwzJ5DS" href="http://www.missingpeople.org.uk/missinglines/" style="color: #1155cc; font-family: verdana; text-decoration: none;" target="_blank"><span style="color: blue; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; vertical-align: baseline;">www.missingpeople.org.uk/miss<wbr></wbr>inglines</span></a><span style="font-family: verdana; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">).</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="font-family: verdana; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">&nbsp;</span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: medium;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: verdana; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; word-spacing: 0px;">Listen to the Podcast here on&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://podcasts.apple.com/gb/podcast/the-missing-lines/id1723839777&amp;source=gmail&amp;ust=1705092180725000&amp;usg=AOvVaw1SsygiC9L7rD3fYcJBkN1H" href="https://podcasts.apple.com/gb/podcast/the-missing-lines/id1723839777" style="-webkit-text-stroke-width: 0px; background-color: white; color: #1155cc; font-family: verdana; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" target="_blank"><span style="background-color: #f8f8f8; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; vertical-align: baseline;">Apple</span></a><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: verdana; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-weight: 700; letter-spacing: normal; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; word-spacing: 0px;">&nbsp;or&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://open.spotify.com/show/28nzbDxyfSUP3mqheAdr1B?si%3D2635575cd21b4f17&amp;source=gmail&amp;ust=1705092180725000&amp;usg=AOvVaw1WZy6zK0MRVndfVIBI-Ljv" href="https://open.spotify.com/show/28nzbDxyfSUP3mqheAdr1B?si=2635575cd21b4f17" style="-webkit-text-stroke-width: 0px; background-color: white; color: #1155cc; font-family: verdana; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" target="_blank"><span style="background-color: #f8f8f8; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; vertical-align: baseline;">Spotify</span></a><span style="font-family: verdana; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"> </span><span style="font-family: verdana; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"><br /></span></span></p><br /></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3257400861960794904/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2024/01/stephen-fry-narrated-audiobook-revealed.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3257400861960794904'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3257400861960794904'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2024/01/stephen-fry-narrated-audiobook-revealed.html' title='Stephen Fry Narrated Audiobook Revealed As Stunt – For Missing People Campaign, Created By House 337'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinhPxmFp9LlnvMlzY6PWGmdcuWLid19nqTr7S5mjkVhp0-BE9hy4H2zOx8iPx35EA2o_pm4Z85gXSUbtKXLcC1RJk3sBgj-K6P-D2OkS2FZ0yjapIzwBkqlwgUd-x_aKkOAJiBeXLsdUF9KLAUbHC4V2n82jmYT4RAOOJ1K2h7wVUCQOYbcAlDjGJmi1A6/s72-w640-h346-c/MP-OO-Landscape-A-Twist.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3871339176840264344</id><published>2023-12-30T05:18:00.003-08:00</published><updated>2024-02-23T12:41:36.089-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Articles & Press Releases"/><category scheme="http://www.blogger.com/atom/ns#" term="Emergency"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Ogilvy"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>'Man At Sea' Emergency & Ogilvy Italy Reminds Us to Not Just Stand By and Watch.</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4ko6XFhR30oFdyq2ZHgdTZsABEwtWWBHiZS9OY2NnqDHhIZYr6bznlFtQdNa7XS0yqFgtCqS1n3oopm2kAGQGwqaqjX7Cz93eUbmFkpjgecr6l1pBtkjsUl3PE8iVFts8mk73yRBqYNf7ldTzhfGqa9vsRaq48dEXz1DJxLQ4bHWRNKNwntaGADs6f5E/s1920/02.png" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4ko6XFhR30oFdyq2ZHgdTZsABEwtWWBHiZS9OY2NnqDHhIZYr6bznlFtQdNa7XS0yqFgtCqS1n3oopm2kAGQGwqaqjX7Cz93eUbmFkpjgecr6l1pBtkjsUl3PE8iVFts8mk73yRBqYNf7ldTzhfGqa9vsRaq48dEXz1DJxLQ4bHWRNKNwntaGADs6f5E/s600/02.png" width="600" /></a></div> <div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/R41iSy9LvOo" width="730" youtube-src-id="R41iSy9LvOo"></iframe></div><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">As the Mediterranean Sea continues to &nbsp;play a crucial role for the many migrants that leave their country of origin looking for safety and a better future, unfortunately, many of them find death in that very same sea. Since 2014, more than 28.000 people lost their lives in these waters.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">Due to the lack of safe and legal access, the commitment of the civil navy to not just stand by and watch is crucial. This is the message behind the latest film from NGO<span>&nbsp;</span></span><span style="font-family: arial; font-size: medium;"><a data-saferedirecturl="https://www.google.com/url?q=https://en.emergency.it/&amp;source=gmail&amp;ust=1703960140092000&amp;usg=AOvVaw0wCFMlBtsR7oe-F5Ycbh5B" href="https://en.emergency.it/" style="color: #1155cc;" target="_blank"><span lang="EN-US">Emergency</span></a><span style="color: black;"><span>&nbsp;</span></span><span lang="EN-US" style="color: black;">and Ogilvy, “Man At Sea.” In addition to the NGO’s work in war zones, Emergency affirms its commitment, with its Ship<span>&nbsp;</span></span><span lang="EN-US">‘</span><a data-saferedirecturl="https://www.google.com/url?q=https://en.emergency.it/projects/search-and-rescue/&amp;source=gmail&amp;ust=1703960140092000&amp;usg=AOvVaw2dG9ffbsRVph-q9tiWshdQ" href="https://en.emergency.it/projects/search-and-rescue/" style="color: #1155cc;" target="_blank"><span lang="EN-US">Life Support’</span></a><span lang="EN-US" style="color: black;">, to<span>&nbsp;</span></span><span lang="EN-US">search and r<span style="color: black;">escue migrants crossing the Mediterranean Sea, one of the most dangerous migrating routes.</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">The film, “Man at Sea,” is a dystopian story that takes place on just any Mediterranean beach. A lifeguard is patrolling the horizon, when suddenly he sees a man who’s drowning. Immediately, he starts running towards the sea to save him, but he’s stopped by a couple trying to dissuade him, followed by many other beach attendants, interjecting all-too-common-- excuses not to save him: “Who knows where that guy comes from?”, “Where would he stay?” “As long as they know they’ll get rescued, they’ll swim here.” “Those people never want to do anything.” “They should stay home.”</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">Surrounded by a group of people preventing the lifeguard from moving, he can’t go to the man’s rescue and he drowns before the indifference of many, creating a powerful metaphor for this very indifference that surrounds these tragedies every day.</span></p><p><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">Giuseppe<span>&nbsp;</span><span class="m_7558611887524521416spelle">Mastromatteo</span>, President &amp; Chief Creative Officer of Ogilvy Italia, states,</span><span style="font-family: arial; font-size: medium;"><span lang="EN-US" style="color: black;">“The Emergency film is a long tradition between Emergency and Ogilvy"</span><span lang="EN-US" style="color: black;"><span>&nbsp;</span><span> </span>that brought us to talk about the most important and universal topics in society nowadays. This year, it brought us to experiment with a new language-- a completely different tone of voice-- both for Emergency and NGOs, aimed to interrupt the constant flow of online contents and asking people to truly pay attention."</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; color: black; font-family: arial; font-size: medium; padding: 0cm;">In a year of operations and 14 missions, the EMERGENCY Ship has rescued 1.219 men, women, kids and minors traveling alone.</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; color: black; font-family: arial; font-size: medium; padding: 0cm;">&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial; font-size: medium;"><b><span lang="EN-US" style="border: 1pt windowtext; color: black; padding: 0cm;">&nbsp;</span></b></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial; font-size: medium;"><b><span lang="EN-US" style="border: 1pt windowtext; color: black; padding: 0cm;">CREDITS</span></b></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial; font-size: medium;"><b><span lang="EN-US" style="border: 1pt windowtext; padding: 0cm;">Creative Agency: Ogilvy Italy</span></b></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">President &amp; Chief Creative Officer:&nbsp;Giuseppe<span>&nbsp;</span><span class="m_7558611887524521416spelle">Mastromatteo</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Executive Creative Directors:&nbsp;Lavinia Francia, Francesco Basile</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Client Creative Directors:&nbsp;Alberto<span>&nbsp;</span><span class="m_7558611887524521416spelle">Crignola</span>,<span>&nbsp;</span><span class="m_7558611887524521416spelle">Nicolò</span><span>&nbsp;</span><span class="m_7558611887524521416spelle">Mondonico</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Head of Strategy: Luca<span>&nbsp;</span><span class="m_7558611887524521416spelle">Tapognani</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Senior Strategist: Silvia Tasso</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Account Supervisor:&nbsp;Eleonora<span>&nbsp;</span><span class="m_7558611887524521416spelle">Guidolin</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Head of TV Production:&nbsp;<span class="m_7558611887524521416spelle">Sanam</span><span>&nbsp;</span><span class="m_7558611887524521416spelle">Bartoletti</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Producer Team:&nbsp;Lorenzo<span>&nbsp;</span><span class="m_7558611887524521416spelle">Alaimo</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Head of Social:&nbsp;Carola<span>&nbsp;</span><span class="m_7558611887524521416spelle">Bracci</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Social Media Manager: Melanie Gemelli</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;">Head of<span>&nbsp;</span><span class="m_7558611887524521416spelle">Pr</span>:&nbsp;Anna Esposito</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="m_7558611887524521416spelle" style="font-family: arial; font-size: medium;"><span lang="EN-US" style="border: 1pt windowtext; padding: 0cm;">Pr</span></span><span lang="EN-US" style="border: 1pt windowtext; font-family: arial; font-size: medium; padding: 0cm;"><span>&nbsp;</span>Supervisor: Emanuele Palmieri</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">&nbsp;</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial; font-size: medium;"><b><span lang="EN-US" style="border: 1pt windowtext; padding: 0cm;">Production Company: The Family</span></b></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #212121; font-family: arial; font-size: medium;">Executive Producer: Lorenzo<span>&nbsp;</span><span class="m_7558611887524521416spelle">Ulivieri</span>&nbsp;</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="IT" style="color: #212121; font-family: arial; font-size: medium;">Executive Producer<span>&nbsp;</span><span class="m_7558611887524521416spelle">Spain</span>: Stefano<span>&nbsp;</span><span class="m_7558611887524521416spelle">Bajetto</span><br />Producer: &nbsp;Sofia Fontana<br />Director: Igor Borghi<br />DOP:<span>&nbsp;</span><span class="m_7558611887524521416spelle">Hiero</span><span>&nbsp;</span>Spitz<br />Production Manager: Marco Alzati</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #212121; font-family: arial; font-size: medium;">Production Inspector: Omar<span>&nbsp;</span><span class="m_7558611887524521416spelle">Bertulli</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #212121; font-family: arial; font-size: medium;">Stylist: Elena Cavallaro</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="IT" style="color: #212121; font-family: arial; font-size: medium;">Post Producer: Simone Barbella</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="IT" style="color: #212121; font-family: arial; font-size: medium;">Editor: Luca Angeleri<br />Color: Giorgia Meacci&nbsp;</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #212121; font-family: arial; font-size: medium;">Post Video: Band,<span>&nbsp;</span><span class="m_7558611887524521416spelle">YouAre</span></span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #212121; font-family: arial; font-size: medium;">Post Audio: Disc to Disc</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: #212121; font-family: arial; font-size: medium;">Music: Enzo<span>&nbsp;</span><span class="m_7558611887524521416spelle">Casucci</span>&nbsp;</span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span lang="EN-US" style="color: black; font-family: arial; font-size: medium;">&nbsp;</span></p><p class="m_7558611887524521416MsoNoSpacing" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Calibri, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0cm; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial; font-size: medium;"><b><span lang="EN-US">Drone Operators:</span></b><span lang="EN-US"><span>&nbsp;</span>DD Experience</span></span></p></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3871339176840264344/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/12/man-at-sea-emergency-ogilvy-italy.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3871339176840264344'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3871339176840264344'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/12/man-at-sea-emergency-ogilvy-italy.html' title=''Man At Sea' Emergency & Ogilvy Italy Reminds Us to Not Just Stand By and Watch.'/><author><name>Staff Writer</name><uri>http://www.blogger.com/profile/16915817594786363920</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4ko6XFhR30oFdyq2ZHgdTZsABEwtWWBHiZS9OY2NnqDHhIZYr6bznlFtQdNa7XS0yqFgtCqS1n3oopm2kAGQGwqaqjX7Cz93eUbmFkpjgecr6l1pBtkjsUl3PE8iVFts8mk73yRBqYNf7ldTzhfGqa9vsRaq48dEXz1DJxLQ4bHWRNKNwntaGADs6f5E/s72-c/02.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-1473213759186075195</id><published>2023-11-13T05:58:00.003-08:00</published><updated>2024-02-23T12:40:10.825-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="OCASI"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>OCASI Anti-Racism Campaign Encourages People to Stop Microaggression Racism</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcdE_dIbz5nw98QwaEy4d63sAonp9Xd7QP316yVnAFhCR7vttFGEowUgJi0qNTYG3gF204696w9ZI2ZhZrW2A_S82eq-4s9C5tpH1aHaa79tauvOA3guHsoxLGu-PpWAOHF1sMZ53bgWDHQw6Mkpi5oZW1d8Vqan-Xzz2lA5WxLA2_YSl3xj_bVJ_X2iw/s1200/microaggression.png" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="674" data-original-width="1200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcdE_dIbz5nw98QwaEy4d63sAonp9Xd7QP316yVnAFhCR7vttFGEowUgJi0qNTYG3gF204696w9ZI2ZhZrW2A_S82eq-4s9C5tpH1aHaa79tauvOA3guHsoxLGu-PpWAOHF1sMZ53bgWDHQw6Mkpi5oZW1d8Vqan-Xzz2lA5WxLA2_YSl3xj_bVJ_X2iw/s600/microaggression.png"/></a></div> <iframe src="https://player.vimeo.com/video/882507720?h=895d5437a8&title=0&byline=0&portrait=0" width="730" height="411" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe> <p><span style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small;">Recent years have seen a rise in racist incidents and reported hate crime. Last year Statistics Canada reported a 72 percent increase in the hate crime rate between 2019 and 2021.</span></p><p><span style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small;">The CBC reported on a community based survey, which found reports of racist incidents in Canada increased by 47% in 2021 compared to 2020. Seeing this rise and talking about the problem leaves many Canadians with a feeling of helplessness.</span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; padding: 15px 0px 0px;">That's why, through this campaign, OCASI is making it clear that there is no room for racism in Canadian society. In doing so, we want people to know it is important to speak up and be actively anti-racist, rather than merely recognizing racist behavior.</p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; padding: 15px 0px 0px;">Working with Mass Minority on creative and media, "we focused on the seemingly small acts of abuse we see and hear everyday that seed an environment of exclusion and hate." said Debbie Douglas at OCASI. "To shift the conversation we also need to shift how we present occurrences of racism, and move beyond the expected indifference or lack of awareness<s style="margin: 0px; padding: 15px 0px 0px;">.&nbsp;</s>We needed to show everyday Canadians demonstrating everyday abuse that it is not okay." she went on to say."</p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; padding: 15px 0px 0px;">In our first ad,&nbsp;<i style="margin: 0px; padding: 15px 0px 0px;">Multiply,</i>&nbsp;we show all it takes for racism to thrive is for people to tolerate it. To stay silent and try to turn away. Even though it is often the easy thing to simply ignore and stay silent. It's silence that allows racism to grow.</p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; padding: 15px 0px 0px;">In&nbsp;<i style="margin: 0px; padding: 15px 0px 0px;">Backyard Blast</i>, we are so shocked when we hear casual racism that it's hard to speak out and easier to let it pass. But instead we put a loud focus on these things and actively promote that they should not go unnoticed.</p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; padding: 15px 0px 0px;">From Debbie Douglas at OCASI, "This is the third program we have worked with the Mass Minority team on, and we are grateful for their partnership, openness and understanding of these often difficult and challenging subject matters. And with the level of excellence in the work and the partners they bring to each project. What we are really focusing on now is ensuring the message is being heard<u style="margin: 0px; padding: 15px 0px 0px;">,</u>&nbsp;and in as many spaces as possible."</p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; padding: 15px 0px 0px;">OCASI is the umbrella organization for immigrant and refugee-serving agencies in Ontario and the collective voice of the sector.</p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; margin: 0px; padding: 15px 0px 0px;">Mass Minority™ Agency and BAM® Analytix LLC are wholly owned subsidiaries of Mass Mass Minority Inc., Mass Minority™ and Bam® Analytix have operating units in the USA and Canada.</p><div><br /></div><div id="m_8451500990297075136DivAssetPlaceHolder6479" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small;"></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/1473213759186075195/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/11/ocasi-anti-racism-campaign-encourages.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1473213759186075195'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/1473213759186075195'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/11/ocasi-anti-racism-campaign-encourages.html' title='OCASI Anti-Racism Campaign Encourages People to Stop Microaggression Racism'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcdE_dIbz5nw98QwaEy4d63sAonp9Xd7QP316yVnAFhCR7vttFGEowUgJi0qNTYG3gF204696w9ZI2ZhZrW2A_S82eq-4s9C5tpH1aHaa79tauvOA3guHsoxLGu-PpWAOHF1sMZ53bgWDHQw6Mkpi5oZW1d8Vqan-Xzz2lA5WxLA2_YSl3xj_bVJ_X2iw/s72-c/microaggression.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3503512156533664649</id><published>2023-05-14T07:47:00.003-07:00</published><updated>2023-05-14T07:47:53.496-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Barret Hofherr"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Meta"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Meta, Barrett Hofherr and Only Today Create PSA to Fight Asian American Hate</title><content type='html'><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin-bottom: 12pt; margin-left: 0in; margin-right: 0in; text-align: justify;"><span style="font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1xSgnkeThD5Q1-kghfqRwDJ40CmzY9XkiQyI2COE0cGbFSvDpNqH0UScnaeuyYTNYq5KfCVFs6uqkscL_sA1zvW2Tkh-axILbG2Ptg0JdaHsI4fh8cADp_IWMQQyqIuM4Al-1dWGjldiTdhzhVdyOrCVjvtD2q5E-g6yHakyK-J9e8JfgXOZfjHtD/s1024/Meta,%20Barrett%20Hofherr%20and%20Only%20Today%20Create%20PSA%20to%20fight%20Asian%20American%20Hate.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="576" data-original-width="1024" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1xSgnkeThD5Q1-kghfqRwDJ40CmzY9XkiQyI2COE0cGbFSvDpNqH0UScnaeuyYTNYq5KfCVFs6uqkscL_sA1zvW2Tkh-axILbG2Ptg0JdaHsI4fh8cADp_IWMQQyqIuM4Al-1dWGjldiTdhzhVdyOrCVjvtD2q5E-g6yHakyK-J9e8JfgXOZfjHtD/w640-h360/Meta,%20Barrett%20Hofherr%20and%20Only%20Today%20Create%20PSA%20to%20fight%20Asian%20American%20Hate.jpg" width="640" /></a></span></div><span style="font-size: medium;"><span style="text-align: left;"><br /></span></span> <iframe src="https://player.vimeo.com/video/824231395?h=ba6ddffa4f&title=0&byline=0&portrait=0" width="640" height="360" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe> <p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin-bottom: 12pt; margin-left: 0in; margin-right: 0in; text-align: justify;"><span style="font-size: medium;"><span style="text-align: left;">Creative ad agency</span><span style="text-align: left;">&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://barretthofherr.com/&amp;source=gmail&amp;ust=1684126789300000&amp;usg=AOvVaw1Su30xk3GCykwlJwPUuqH-" href="https://barretthofherr.com/" style="color: #1155cc; text-align: left;" target="_blank">Barrett Hofherr</a><span style="text-align: left;">&nbsp;</span><span style="text-align: left;">and production company</span><span style="text-align: left;">&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://www.onlytoday.tv/&amp;source=gmail&amp;ust=1684126789300000&amp;usg=AOvVaw18eIViIuJJHlNmkPScSLsf" href="https://www.onlytoday.tv/" style="color: #1155cc; text-align: left;" target="_blank">Only Today</a><span style="text-align: left;">&nbsp;</span><span style="text-align: left;">(Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM.&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Director Brian G. Cheung, who was Barrett’s second hire, approached founder/ECD Jamie Barrett to help concept and create the PSA. Once it was finished, the work was pitched to partners including Meta and Meta Prosper, a new social community and initiative dedicated to empowering and amplifying Asian and Pacific Islander business owners and professionals on Twitter and Facebook.<span style="font-family: ArialMT, serif;"><u></u><u></u></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">The spot tells a powerful story of Asian Americans from all walks of life through photos. Some archival images were included to remind people that Asians have a long, storied history in the U.S. In the PSA, we first see an older couple, then a younger one, followed by images of a father and son and a nuclear family. “Do you know what they all have in common?” the narrator asks. “They’re American,” she says.&nbsp;<span style="font-family: ArialMT, serif;"><u></u><u></u></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0px; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin-bottom: 12pt; margin-left: 0in; margin-right: 0in; text-align: justify;"><span style="font-size: medium;">“During the pandemic, hateful terms like ‘The China Virus’ became more prevalent, and Asian hate crimes rose drastically in the U.S.,” said Cheung, who is currently a freelance director at Only Today. “So, this message is more important than ever.”<span style="font-family: ArialMT, serif;"><u></u><u></u></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Meta Prosper posted the PSA across its social channels and asked dozens of organizations within the community to do the same. These included Asians in Advertising, Dear Asian Americans, The Asian American Foundation, Stand with Asian Americans, Asian Leaders Alliance, Goldhouse, Asian Hustle Network, Smithsonian Asian Pacific American Center, Welcome to Chinatown, and Meta Prosper. Barrett Hofherr and Only Today donated time and resources to bring the project to life.&nbsp;<span style="font-family: ArialMT, serif;"><u></u><u></u></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;"><u></u><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;"><br /></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><b><span style="font-size: medium;">CREDITS:</span></b></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Agency: Barrett Hofherr<span style="font-family: ArialMT, serif;"><u></u><u></u></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Executive Creative Director: Jamie Barrett<u></u><u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Production Company: Only Today<span style="font-family: ArialMT, serif;"><u></u><u></u></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Director: Brian G. Cheung<u></u><u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Music Company: Human<u></u><u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;"><u></u>&nbsp;<u></u></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0in; text-align: justify;"><span style="font-size: medium;">Mix House: One Union&nbsp;</span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3503512156533664649/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/05/meta-barrett-hofherr-and-only-today.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3503512156533664649'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3503512156533664649'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/05/meta-barrett-hofherr-and-only-today.html' title='Meta, Barrett Hofherr and Only Today Create PSA to Fight Asian American Hate'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1xSgnkeThD5Q1-kghfqRwDJ40CmzY9XkiQyI2COE0cGbFSvDpNqH0UScnaeuyYTNYq5KfCVFs6uqkscL_sA1zvW2Tkh-axILbG2Ptg0JdaHsI4fh8cADp_IWMQQyqIuM4Al-1dWGjldiTdhzhVdyOrCVjvtD2q5E-g6yHakyK-J9e8JfgXOZfjHtD/s72-w640-h360-c/Meta,%20Barrett%20Hofherr%20and%20Only%20Today%20Create%20PSA%20to%20fight%20Asian%20American%20Hate.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5023271929012695623</id><published>2023-01-02T08:33:00.004-08:00</published><updated>2023-01-02T08:33:00.211-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Baffin Ltd."/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="UNHCR"/><title type='text'>Baffin Makes Product Donation to United Nations in Support of Ukrainian Refugees </title><content type='html'><p><span style="font-size: medium;">&nbsp;</span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQRg6UDIjQcy_z4X4FI4JaqhstHupMIJ1m99SboznAhYljpx-i4d8wAbkkwblKgO9bohSgocMP-EGabHF4UbQ3phG1GOe76cSNH3NLM0HRE8mnXUY26i4X38SKH38ulrMFu9GagTQ6CvBBOAMWODTrDf0x_i_VKdSS7oxzgzq3pIZlpEzdm68p5ZfGxw/s1550/Baffin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1550" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQRg6UDIjQcy_z4X4FI4JaqhstHupMIJ1m99SboznAhYljpx-i4d8wAbkkwblKgO9bohSgocMP-EGabHF4UbQ3phG1GOe76cSNH3NLM0HRE8mnXUY26i4X38SKH38ulrMFu9GagTQ6CvBBOAMWODTrDf0x_i_VKdSS7oxzgzq3pIZlpEzdm68p5ZfGxw/w640-h360/Baffin.jpg" width="640" /></a></span></div><p></p><p><span style="font-size: medium;"><a href="https://www.baffin.com/" target="_blank">Baffin</a> has announced the donation of 2,500 boots to <a href="https://www.unhcr.org/" target="_blank">UNHCR, The UN Refugee Agency</a>, who are supporting global humanitarian efforts in <span class="xn-location">Ukraine</span>. As a part of Baffin's Citizenship Boot Project, a venture that launched in 2021 to provide footwear to those in need, this donation will provide cold-weather protection to Ukrainians who have been impacted by the effects of war. </span></p><p><span style="font-size: medium;"><i>"Baffin stands firmly with the citizens of <span class="xn-location">Ukraine</span> and those who have been impacted by the war. We are proud to support them in the way we know best, providing cold-weather products that will help with the need for protection against the cold-climate," </i>says <span class="xn-person">Mark Hubner</span>, Senior Vice President, Commercial at Baffin. "<i>We join with our partners at Canada Goose in supporting those who have been impacted by the violence and thank them for their leadership on this initiative."</i></span></p><span style="font-size: medium;"> </span><p><span style="font-size: medium;">In early conversations with UNHCR, Baffin learned that kids' boots were specifically needed at this time. In support of this need Baffin mobilized and processed a large, dedicated production run of kids boots that would supplement the existing quantities that were ready to be donated. This extra production run was manufactured by Baffin employees who volunteered their time outside of production hours and over the weekends to ensure this project could be completed.</span></p><span style="font-size: medium;"> </span><p><span style="font-size: medium;">Baffin's Citizen Boot Project was made to provide cold-weather footwear to those in need. Made with a mix of recycled materials, regrind rubber and virgin materials provided by Baffin's compound suppliers Felix Compounds and Aurora Plastics, COMPANION is manufactured in Baffin's <span class="xn-location">Stoney Creek, ON</span> factory.</span></p><span style="font-size: medium;"> </span><p><span style="font-size: medium;">In support of this initiative Baffin's freight partner Geodis will be covering the costs of shipping this product to <span class="xn-location">Poland</span> where it will be further distributed by UNHCR.</span></p><span style="font-size: medium;"> </span><p><span style="font-size: medium;">Baffin joins with the international community in calling for peace in <span class="xn-location">Ukraine</span>.</span></p><p><span style="font-size: medium;">&nbsp;</span></p><p><span style="font-size: medium;"><b>ABOUT BAFFIN LTD. </b><br /></span></p><span style="font-size: medium;"> </span><p><span style="font-size: medium;"><a href="https://www.baffin.com/" target="_blank">Baffin Ltd.</a> is an innovative, leading outwear company based in <span class="xn-location">Stoney Creek, Ontario, Canada</span> with a core focus on technically advanced, innovative footwear and high-performance apparel. Baffin designs, develops, and field tests footwear in the most demanding environments on the planet and is focused on being a global leader in footwear and apparel within the Outdoor, Industrial and Hunt and Fish categories. Baffin Ltd. is a wholly owned subsidiary of Canada Goose Holdings Inc.</span></p><span style="font-size: medium;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5023271929012695623/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2023/01/baffin-makes-product-donation-to-united.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5023271929012695623'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5023271929012695623'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2023/01/baffin-makes-product-donation-to-united.html' title='Baffin Makes Product Donation to United Nations in Support of Ukrainian Refugees '/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQRg6UDIjQcy_z4X4FI4JaqhstHupMIJ1m99SboznAhYljpx-i4d8wAbkkwblKgO9bohSgocMP-EGabHF4UbQ3phG1GOe76cSNH3NLM0HRE8mnXUY26i4X38SKH38ulrMFu9GagTQ6CvBBOAMWODTrDf0x_i_VKdSS7oxzgzq3pIZlpEzdm68p5ZfGxw/s72-w640-h360-c/Baffin.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2891725030712331618</id><published>2022-06-29T06:39:00.000-07:00</published><updated>2022-06-29T06:39:26.481-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Amnesty International"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>'The Land of the Unfree:' Amnesty International’s Abortion Campaign Goes Viral on TikTok</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihdAioWphCCxFBBNijGO1g_4YIm5zXl3Q3NfWRlZJZsXeajRdSxh_nFeCz1qqwpfXD4X7Vv0M0xn24WMCAE0p7j0r0-fcolZvZPDW-2aRIgJx3Ymx6b-K3AECCfnPjMzAvyX09X6aaZvrrNEUDLU9svJM1EWqU2taGjmazfzYKGIymPYJy7jPrHH59/s2510/image.png" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="1612" data-original-width="2510" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihdAioWphCCxFBBNijGO1g_4YIm5zXl3Q3NfWRlZJZsXeajRdSxh_nFeCz1qqwpfXD4X7Vv0M0xn24WMCAE0p7j0r0-fcolZvZPDW-2aRIgJx3Ymx6b-K3AECCfnPjMzAvyX09X6aaZvrrNEUDLU9svJM1EWqU2taGjmazfzYKGIymPYJy7jPrHH59/s600/image.png"/></a></div> <p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/OObKhU0NpDk" width="730" youtube-src-id="OObKhU0NpDk"></iframe></div><p></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">Now that Roe v. Wade has been overturned by the U.S. Supreme Court, the right to safe and legal abortion is no longer protected by the Constitution.</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black;">Amnesty International has&nbsp;</span><span style="color: black;">teamed up with Norwegian ad agency Anorak, part of The North Alliance (NoA), to create a powerful global&nbsp;</span><span style="color: black;">campaign challenging the decision which makes it possible for states to remove the right to abortion. The video was launched</span><span style="color: black;">&nbsp;June 24 following the verdict and is&nbsp;</span><span style="color: black;">currently trending on TikTok, having received&nbsp;</span><span style="color: black;">3,3 million views in the first 48 hours</span><span style="color: black;">.</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black;">Directed by Nicolina Knapp and produced by B-Reel Films,</span><span style="color: black;">&nbsp;the film confronts&nbsp;</span><span style="color: black;">one of the fundamental truths that Americans tell themselves, that they are ‘<i>the land of the free</i>.’ An axiom so embedded in the fabric of the country that it is a part of the U.S. national anthem.</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black;">The film follows four different women and girls of varied circumstances, each facing the consequence of strict abortion laws.&nbsp;</span><span style="color: black;">This decision will affect millions of women and girls, especially those who are already in vulnerable positions in life, more so now that they will be denied the right to decide their own future.</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black;"><br /></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><b><span style="color: black;">Replaces the Word 'Free' with Silence</span></b><span style="color: black;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black;">In the campaign, the</span><span style="color: black;">&nbsp;“Star Spangled Banner” becomes an elegy for women’s rights.&nbsp;</span><span style="color: black;">A stark rendition of the anthem performed</span><span style="color: black;">&nbsp;by award-winning Norwegian artist Emilie Nicolas plays as the scenes depict the subject’s emotional distress, situations of powerlessness, the layers of pain, and struggle of motherhood. Nicolas stops singing where it hurts the most – a deafening silence surrounds the word ‘free’ - the stillness imparting a chilling presence that speaks louder than words.</span><span style="color: black;"></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">The idea behind the film came from the realization that there is a great contradiction in that the United States, a nation that speaks louder about freedom than any other nation in the world, is now removing women's freedom to decide over their own bodies.</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">“The hope for the campaign is to help Amnesty put pressure on those in power and all Americans in general and give them an opportunity to reflect on whether they can still call themselves ‘the Land of the Free,’” says Anorak’s Peter Power, who was part of the creative team.</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><b><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">The Reality of the Verdict</span></span></b></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">Given the severity of the topic, Nicolina Knapp approached the film with humility and reverence. “Cinematically, I wanted the shots to feel raw, honest and unexpected, in order to accurately depict the reality of the characters’ trauma and internal conflict,” states Nicolina. “The core strengths that make these women stand out and carry their emotions on their sleeve; it is something you can’t always touch, but that you can sense.”</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black;">When the news broke, Amnesty published the video on TikTok where it is currently receiving massive engagement with 12,000 comments and over 1000 reaction videos from people from all over the world. While some are writing captions like “We are not free,” and “it feels like a movie, it can’t be real,” others are offering American women housing if they ever need to leave the country to undergo a safe abortion.</span><b></b></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><b><span style="color: black;"><i><br /></i><br /></span></b><span style="color: black;"></span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><b><span style="color: black;">Sends a Strong Message to Governors&nbsp;</span></b><span style="color: black;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">The campaign will run on digital and social in more than ten countries, across multiple continents, and has been translated into six languages, including Chinese.&nbsp;&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;<br />The video also includes a petition to protect the right to safe abortion in the US, targeting individual state governments working to expand or restrict access to abortion.&nbsp;By contacting the governors of the states directly, Amnesty aims to influence those who hold the key to securing the right to safe and legal abortion.&nbsp;&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="color: black;"><span style="font-family: arial, sans-serif; font-size: medium;">&nbsp;</span></span></p><p style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; margin: 0cm 0cm 0.0001pt;"><span style="font-family: arial, sans-serif; font-size: medium;"><span style="color: black;">“The unthinkable has happened, and there is an urgent need to create international pressure - especially on the 22 states that have passed laws that completely or partially prohibit abortion. I hope people get involved and sign our campaign on&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=http://amnesty.no/&amp;source=gmail&amp;ust=1656594432696000&amp;usg=AOvVaw2IFaeqoQpiXhNOaMG47IRk" href="http://amnesty.no/" style="color: blue;" target="_blank">amnesty.no</a><span style="color: black;">,” says Fundraising and Marketing Manager at Amnesty Camilla Kolverud.&nbsp;</span></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2891725030712331618/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/06/the-land-of-unfree-amnesty.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2891725030712331618'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2891725030712331618'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/06/the-land-of-unfree-amnesty.html' title=''The Land of the Unfree:' Amnesty International’s Abortion Campaign Goes Viral on TikTok'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihdAioWphCCxFBBNijGO1g_4YIm5zXl3Q3NfWRlZJZsXeajRdSxh_nFeCz1qqwpfXD4X7Vv0M0xn24WMCAE0p7j0r0-fcolZvZPDW-2aRIgJx3Ymx6b-K3AECCfnPjMzAvyX09X6aaZvrrNEUDLU9svJM1EWqU2taGjmazfzYKGIymPYJy7jPrHH59/s72-c/image.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3367691427389019303</id><published>2022-03-26T06:24:00.001-07:00</published><updated>2022-04-25T06:19:49.631-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BBDO"/><category scheme="http://www.blogger.com/atom/ns#" term="Ente Nazionale Sordi (ENS)"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>The Sign Dance Uses TikTok Dances to Promote the Italian Sign Language</title><content type='html'><p>&nbsp;</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2IFmtEsJomYzp59RB0J7D4wyegSyn88Wi3yKirwrIyNvF6Vp_tF13jemOsH5Yi655DfOrsRx8daTwQfZBK3-mXxuGbYWoY69ILq1RdcU1Ut1cXc1v57cRVV4qEyp9Ux_Jyd9WVA-8u3hjbowNnEwsoIfBDV5cRb9PnYbRlJSoby88T_F0vHelXBK2Cw/s1920/The_sign_dance.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2IFmtEsJomYzp59RB0J7D4wyegSyn88Wi3yKirwrIyNvF6Vp_tF13jemOsH5Yi655DfOrsRx8daTwQfZBK3-mXxuGbYWoY69ILq1RdcU1Ut1cXc1v57cRVV4qEyp9Ux_Jyd9WVA-8u3hjbowNnEwsoIfBDV5cRb9PnYbRlJSoby88T_F0vHelXBK2Cw/w640-h360/The_sign_dance.png" width="640" /></a></div><p></p><p><span style="font-size: medium;">Thanks to the efforts of the Ente Nazionale Sordi (ENS), which has always been active in integration projects, in 2021 the Italian Sign Language (ILS) was recognized as an official language. <br /></span></p><p><span style="font-size: medium;">Despite this important milestone, there are only about 100,000 Italians who know or use ILS: mainly deaf, their hearing family members and interpreters. <br /><br />In order to make ILS more and more an everyday language and take another important step towards integration, the ENS, CGSI and DLVBBDO have created the first project that transforms TikTok ballets into a fun and immediate way to bring people closer to Italian Sign Language.</span></p><p><span style="font-size: medium;">The agency Omnicom PR Group joined the project to amplify its communication through PR and Digital PR activities.<br /><br />The goal of the campaign is to make available to hearing people a series of expressions in ILS useful in everyday life. To do this, some phrases taken from the most famous musical hits (of today and yesterday) will be "choreographed" with the signs and facial expressions corresponding to their translations into ILS. In this way, it will be enough to dance to have a first contact with ILS.<br /><br />The phrases chosen will refer to different areas: from love to friendship to the first meeting.<br />Giulia Ricciardi, creative director on the project comments in the note, "A project that intercepts a trend and turns it into a positive message."<br /><br />"When they first told me about the project I sensed the brilliance and intelligence of the idea. It was a pleasure to collaborate for a cause I feel so close to and in such a fun way," adds Carlo di Biase, ILS professional and ENS associate.<br /><br />The decision to use TikTok stems from a simple insight: besides being the most inclusive and most used social network by the new generations, ballets and choreographies have always been among the most shared and viewed content. The parallelism with ILS was therefore immediate and spontaneous.<br /><br />Starting to learn a new language has never been so much fun: let's teach and sign! <br /><br />Follow the channels and dance in ILS:<br /><a href="https://www.tiktok.com/@thesigndance">https://www.tiktok.com/@thesigndance</a><br /><a href="https://www.instagram.com/thesigndance/">https://www.instagram.com/thesigndance/</a></span><br /><br />&nbsp;</p><blockquote cite="https://www.tiktok.com/@thesigndance/video/7078956428790205701" class="tiktok-embed" data-video-id="7078956428790205701" style="max-width: 605px; min-width: 325px;"><section><a href="https://www.tiktok.com/@thesigndance" target="_blank" title="@thesigndance">@thesigndance</a> Impara la LIS e balla sulle note di @Lo Stato Sociale #<a href="https://www.tiktok.com/tag/thesigndance" target="_blank" title="thesigndance">TheSignDance </a>#<a href="https://www.tiktok.com/tag/entenazionalesordi" target="_blank" title="entenazionalesordi">EnteNazionaleSordi </a>#<a href="https://www.tiktok.com/tag/imparacontiktok" target="_blank" title="imparacontiktok">ImparaConTiktok </a>#<a href="https://www.tiktok.com/tag/lis" target="_blank" title="lis">LIS </a>#<a href="https://www.tiktok.com/tag/linguadeisegni" target="_blank" title="linguadeisegni">LinguaDeiSegni</a> <a href="https://www.tiktok.com/music/suono-originale-7078956359890963205" target="_blank" title="♬ suono originale - The Sign Dance">♬ suono originale - The Sign Dance</a> </section> </blockquote> <script async="" src="https://www.tiktok.com/embed.js"></script> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3367691427389019303/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/03/the-sign-dance-uses-tiktok-dances-to.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3367691427389019303'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3367691427389019303'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/03/the-sign-dance-uses-tiktok-dances-to.html' title='The Sign Dance Uses TikTok Dances to Promote the Italian Sign Language'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2IFmtEsJomYzp59RB0J7D4wyegSyn88Wi3yKirwrIyNvF6Vp_tF13jemOsH5Yi655DfOrsRx8daTwQfZBK3-mXxuGbYWoY69ILq1RdcU1Ut1cXc1v57cRVV4qEyp9Ux_Jyd9WVA-8u3hjbowNnEwsoIfBDV5cRb9PnYbRlJSoby88T_F0vHelXBK2Cw/s72-w640-h360-c/The_sign_dance.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-3258817497933536305</id><published>2022-01-21T05:27:00.000-08:00</published><updated>2022-01-21T05:27:00.259-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="Girls"/><category scheme="http://www.blogger.com/atom/ns#" term="Not Mothers"/><category scheme="http://www.blogger.com/atom/ns#" term="Planta"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Girls, Not Mothers: The Movement Develops A Campaign To Fight Against Forced Motherhood In Latin America And Chooses Planta As Its Agency</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgj7JA20qVgy-30WyiGnob1aiRnR7KG13bbOi85hme1Oa4WQOX2wxYarHWhpGfdjCBuDgc8s82aHaljEPQH7cnhAInAEtEG3hTiWm6qKNETE43lv9pfwD8pG-r1z0fq07lMOMhHrzRLF2s6uQxY6rUD_WqUfzWEKBFK9VYbRAXc3gpzMo2etpGPd04e=s7952" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="5304" data-original-width="7952" height="426" src="https://blogger.googleusercontent.com/img/a/AVvXsEgj7JA20qVgy-30WyiGnob1aiRnR7KG13bbOi85hme1Oa4WQOX2wxYarHWhpGfdjCBuDgc8s82aHaljEPQH7cnhAInAEtEG3hTiWm6qKNETE43lv9pfwD8pG-r1z0fq07lMOMhHrzRLF2s6uQxY6rUD_WqUfzWEKBFK9VYbRAXc3gpzMo2etpGPd04e=w640-h426" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/I6RZZNBsO8c" width="730" youtube-src-id="I6RZZNBsO8c"></iframe></div><div>‘<a href="https://www.ninasnomadres.org/" target="_blank">Girls, Not Mothers</a>’, a regional movement in favor of the rights of Latin American girls founded in 2017 by Planned Parenthood Global, Amnesty International, GIRE and CLACAI -and which now brings together dozens of organizations throughout the region- calls to action and developed a campaign with Planta, to demand that not one more girl abandons her future for forced motherhood.</div><div><br /></div><div>Latin America and the Caribbean are the only regions in the world where pregnancy among girls under age 15 continues to rise due to sexual violence. Ehen the are denied the access to abortion, girls are forced to forever give up their childhood leaving an irreparable empty place in society.</div><div><br /></div><div>The main concept of the entire campaign, which is transmitted through a 60-second audiovisual piece, states that girls forced to maintain pregnancies, because of sexual violence, leave irreparable emptiness in our society, abandoning their childhood and making it difficult a better future. Today and always, let them be girls.</div><div><br /></div><div>More information on the problem can be found on the website of the <a href="https://www.ninasnomadres.org/" target="_blank">Girls, No Mothers</a> campaign.</div><div><br /></div><div>&nbsp;&nbsp;</div><div>&nbsp;</div><div>&nbsp;</div><div>&nbsp;</div><div><b>CREDITS</b></div><div>&nbsp;</div><div>ECD: GiGi Gutierrez.</div><div>Copywritter: Gabriela Salas.</div><div>Project Leader: Gabriela De Alba.</div><div>Art Direction: Micaela Bellati.</div><div>Executive Producer: Nicolas Ibarra Angotzi.</div><div>Audiovisual: Daniela Castillo and Alessandra Cristina.</div><div>Audiovisual Production Company: Planta + 4kauv.</div><div>Voiceover: Luciana Godoy.</div><div>Environmental Analyst: Camila Corado.</div><div>Responsible creativity by client: Marianny Sanchez and Marcela Estrada.</div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/3258817497933536305/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2022/01/girls-not-mothers-movement-develops.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3258817497933536305'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/3258817497933536305'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2022/01/girls-not-mothers-movement-develops.html' title='Girls, Not Mothers: The Movement Develops A Campaign To Fight Against Forced Motherhood In Latin America And Chooses Planta As Its Agency'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/a/AVvXsEgj7JA20qVgy-30WyiGnob1aiRnR7KG13bbOi85hme1Oa4WQOX2wxYarHWhpGfdjCBuDgc8s82aHaljEPQH7cnhAInAEtEG3hTiWm6qKNETE43lv9pfwD8pG-r1z0fq07lMOMhHrzRLF2s6uQxY6rUD_WqUfzWEKBFK9VYbRAXc3gpzMo2etpGPd04e=s72-w640-h426-c" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-592708800109626348</id><published>2021-09-04T07:45:00.004-07:00</published><updated>2021-09-04T07:45:57.559-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Engine Creative"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="Women's Aid"/><title type='text'>Women’s Aid and Engine Creative Highlight the Impact of Coercive Control with 'Not Model’s Own' Campaign</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW16B54BCNdNaHEJUwm-cX_cYV_f4CmVZyM7A9uIj0oP6nvvBsaY5gf8OicqgtwOP_zAExBTV_fG_FrXU9czLd8XBKYW7sUm8qB1AG8yR_k3BhXZy03S_9OyadSLmwd_klMchIFkwvziza/s1181/Women%2527s+Aid_Not+Models+Own_3.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="602" data-original-width="1181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW16B54BCNdNaHEJUwm-cX_cYV_f4CmVZyM7A9uIj0oP6nvvBsaY5gf8OicqgtwOP_zAExBTV_fG_FrXU9czLd8XBKYW7sUm8qB1AG8yR_k3BhXZy03S_9OyadSLmwd_klMchIFkwvziza/s600/Women%2527s+Aid_Not+Models+Own_3.jpg" width="600" /></a></div><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Engine Creative is behind a new campaign for Women’s Aid targeting young women to raise awareness about </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">coercive control, an aspect of domestic abuse that is not often recognised.&nbsp;</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Coercive control is a pattern of behaviours used </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">to control, manipulate or frighten</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> another person. </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">While coercive control has been illegal in the UK since December 2015, records of offences have been steadily rising. </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #201f1e; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">There were 24,856 coercive control offences </span><span style="font-size: medium;"><a data-saferedirecturl="https://www.google.com/url?q=https://www.ons.gov.uk/peoplepopulationandcommunity/crimeandjustice/datasets/domesticabuseprevalenceandvictimcharacteristicsappendixtables&amp;source=gmail&amp;ust=1630849746293000&amp;usg=AFQjCNFb_1EGXdERgjxezrHsLueCQ5ZlIA" href="https://www.ons.gov.uk/peoplepopulationandcommunity/crimeandjustice/datasets/domesticabuseprevalenceandvictimcharacteristicsappendixtables" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: blue; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">recorded by the police in England and Wales in the year ending March 2020</span></a><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #201f1e; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, an</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: red; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #201f1e; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">increase from 16,679 in the previous year.</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #201f1e; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Within the first two weeks of lockdown, there was a 41% increase in users visiting the Women’s Aid Live Chat site.</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #333333; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Coercive control is difficult to identify as it is a series of behaviours that build and escalate over time, leaving emotional rather than physical scars. It makes victims second-guess themselves and their experiences as they become dependent on the perpetrator.</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Common examples of coercive behaviour include isolating survivors from family and friends, taking control of aspects of everyday life such as where someone can go and who they can see and humiliating or degrading behaviour.</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The aim of the campaign is to build awareness of coercive control across the UK to help young people understand what it is. Greater awareness and understanding of the behaviours that make up coercive control means that it will be easier to identify, prevent and prosecute.&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 12pt; margin-top: 12pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="color: #121212; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The “Not Model’s Own” print and outdoor campaign takes inspiration from fashion advertising and editorial in glossy magazines </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">to demonstrate the devastating effect of this controlling behaviour on survivors.</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><iframe allowfullscreen="" frameborder="0" height="1137" src="https://player.vimeo.com/video/593328993?h=d3a6f36e40" title="vimeo-player" width="640"></iframe>&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">In fashion campaigns, the model’s clothing is selected by stylists and the brands worn are name checked. The campaign subverts this to show that the model has had everything selected for her by her partner.&nbsp;</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">At first glance, the campaign looks like a typical fashion ad but a closer look reveals something sinister underneath. The line is: ‘Skirt – by model’s partner; Hair – by model’s partner; Make-up – by model’s partner; Anxiety – by model’s partner; Isolation – by model’s partner; Insecurities – by model’s partner’.</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The campaign shows the controlling behaviour that women who suffer abuse are subjected to and the emotional effects it has on them. It directs people to where they can get advice and help if they recognise this behaviour in their own relationship.</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The print and outdoor campaign will run in women’s magazines and in selected fast-food outlets.&nbsp;</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Farah Nazeer, chief executive at Women’s Aid, said: “Coercive control can be difficult to identify within a relationship, if you don't know what the signs are. A pattern of different forms of abuse with wide-ranging tactics can make it difficult to define, when you are being controlled and manipulated by a partner. Perpetrators slowly isolate survivors from support, deprive them of their independence and regulate their everyday behaviour, gaining more and more control.&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-size: medium;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This campaign is vital in raising awareness of coercive control to help survivors, and those around them, recognise the signs of abuse. If any of the signs highlighted in this campaign are familiar to you, Women’s Aid is here for you, please reach out for expert support.”</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Christopher Ringsell, Creative Director at Engine Creative, said:</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> “</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Drawing young women in with aspirational fashion shots and then letting them realise there is a sinister vulnerability behind the glossy look will hopefully raise awareness of coercive control and help the viewer question anything that does not feel right in their own relationship.”</span></p><span style="font-size: medium;"><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /></span><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">CREDITS</span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creative Director: Christopher Ringsell</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creative: Jo Moore &amp; Antonia Clayton</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Senior Strategist: </span><span face="&quot;Helvetica Neue&quot;, sans-serif" style="font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Katherine Morris</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Account Management: Marianne Roberts &amp; Eve Bui</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Agency Producer: Chelsea Chapman</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Designer: Aaron Pacey</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Photographer: Sean De Sparengo</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Production Co: Curious Productions</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Producer: Lee Sands, Harley Brooks</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Hair &amp; Makeup: Helen Asher</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Stylist: Annie Swain</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Retoucher: Rob Lanario</span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span face="&quot;Helvetica Neue&quot;, sans-serif" style="background-color: transparent; color: black; font-size: medium; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Models: Isabelle Liddall, Lauryn Bryan, Melinda Aszepesi&nbsp;</span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/592708800109626348/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/09/womens-aid-and-engine-creative.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/592708800109626348'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/592708800109626348'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/09/womens-aid-and-engine-creative.html' title='Women’s Aid and Engine Creative Highlight the Impact of Coercive Control with 'Not Model’s Own' Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW16B54BCNdNaHEJUwm-cX_cYV_f4CmVZyM7A9uIj0oP6nvvBsaY5gf8OicqgtwOP_zAExBTV_fG_FrXU9czLd8XBKYW7sUm8qB1AG8yR_k3BhXZy03S_9OyadSLmwd_klMchIFkwvziza/s72-c/Women%2527s+Aid_Not+Models+Own_3.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2358679568886449616</id><published>2021-04-22T06:36:00.006-07:00</published><updated>2021-04-22T06:40:22.510-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Earthday.org"/><category scheme="http://www.blogger.com/atom/ns#" term="Hjaltelin Stah"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>EARTHDAY.ORG Asks the World to Stream Responsibly To Help Reduce Carbon Emissions</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg98K8qkNb64LJiYX9o1XCliB06JXhVnKU5n1xXvnfebNNyMC24mDd-IL8oL9ew5_keIgPkQXbhyphenhyphen5KThkvx4uldBzIT5agV58-8UCXXTfeDu69Ty55lDU3ffzYrxz9ZFj31hQhKU5OPivY/s2048/01.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1280" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg98K8qkNb64LJiYX9o1XCliB06JXhVnKU5n1xXvnfebNNyMC24mDd-IL8oL9ew5_keIgPkQXbhyphenhyphen5KThkvx4uldBzIT5agV58-8UCXXTfeDu69Ty55lDU3ffzYrxz9ZFj31hQhKU5OPivY/s600/01.jpg" width="600" /></a></div> <div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/GZ-1gOWzkdM" width="730" youtube-src-id="GZ-1gOWzkdM"></iframe></div></span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;">Climate change is an increasingly pressing issue in today’s society and carbon emissions are one of the main contributors. In a period when consumers are spending more time online than ever before, the world’s largest environmental movement <a href="http://EARTHDAY.ORG">EARTHDAY.ORG</a> and leading creative agency <a href="https://hjaltelinstahl.com/da/news-and-work/" target="_blank">Hjaltelin Stah</a>l, part of Accenture Interactive, want to shed some light on the carbon footprint of online video streaming and its effects on the environment.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />Recent scientific reports have proven that video streaming contributes to global carbon emissions. Every time someone streams a video, energy is used to power infrastructure and operations, including mobile networks and data centres. This energy emits carbon and streaming in HD more energy than streaming in SD, therefore emitting more carbon into our atmosphere.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />Now, the real problem isn’t streaming itself, it’s when and how we do it. Scientists at the UK's Royal Society say streaming Ultra HD on a phone generates up to 8 times more emissions than standard definition (SD)1. So, avoiding streaming in unnecessarily high resolution helps save emissions.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />So EARTHDAY.ORG and Hjaltelin Stahl, worked together to reposition Standard Definition as the environmental choice, with a refreshed name and branding. Introducing Earth Definition, the new standard in streaming and a green alternative to HD. So how does it work? In down-sampling the streaming resolution from High Definition (HD) to Earth Definition (ED) the file size that is transmitted is reduced, which in turn saves carbon emissions. And, on smaller screens, the viewer can barely notice the difference.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />The campaign is also urging the big players in streaming to make a small design change to their video players that could make a big difference – simply by adding a green ED next to the 480p setting, and auto-playing videos on mobile devices in Earth Definition.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />To launch the campaign towards streaming users, and deliver the message with minimal environmental impact, Hjaltelin Stahl created a video with a low digital carbon footprint. Avoiding the use of actors and big crews and eliminating the need of flying people around the world, the creative team relied on animation to relay the message. Using a restricted colour palette and concentrating on black and white, the video uses less pixels and draws less energy from the screen, delivering on the promise to keep all elements of the campaign low emission.&nbsp;&nbsp;</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;">Directed by award winning animation director and environmental activist Simon Robson, the film opens with the message ‘This video is not available in HD for the sake of our planet’, before we hear the calming, but informative, voice of A-list Hollywood actress Michelle Monaghan (“Messiah”, “Mission Impossible”, “True Detective) who explains how online video streaming has an impact on our earth. The minimalist animation is reminiscent of retro games graphics with a nod towards the 80’s grid graphic design, further directing attention to the campaign and giving consumers a better choice.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />In addition to creating the campaign film, Hjaltelin Stahl also created a low emission website by eliminating all colour images and disabling the auto play of the film. The site has a cleaner footprint score than 82% of all web pages on the internet and is running on sustainable energy.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />Earth Day hopes promoting an eco-resolution for online video use will raise awareness of the environmental impact of streaming - whilst also offering an actionable and achievable solution for those who want to make a better choice for the environment and still enjoy their fail compilations, cat videos, and box-set binges.</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;"><br />Kathleen Rogers, President of Earth Day, adds: “As our world shifts to an increasingly digital landscape, it is critical to consider the impact our technology has on the environment. Cutting down your digital carbon footprint is an overlooked but significant action individuals and organizations can take to lower emissions. On Earth Day and every day, its vital we all take the necessary steps now to restore our earth.”</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></div><div style="text-align: left;"><span style="font-family: inherit;"><span style="font-size: small;">For more information, see:<span style="background-color: white; color: #1155cc; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="color: #0563c1;"> </span></span><a data-saferedirecturl="https://www.google.com/url?q=https://earthdefinition.org/&amp;source=gmail&amp;ust=1619183992784000&amp;usg=AFQjCNGnH68yQKW-qDQE1llrfEsvkriPjw" href="https://earthdefinition.org/" style="-webkit-text-stroke-width: 0px; background-color: white; color: #1155cc; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" target="_blank" title="https://earthdefinition.org/"><span style="color: #0563c1;">https://earthdefinition.org</span></a><a data-saferedirecturl="https://www.google.com/url?q=https://earthdefinition.org/&amp;source=gmail&amp;ust=1619183992784000&amp;usg=AFQjCNGnH68yQKW-qDQE1llrfEsvkriPjw" href="https://earthdefinition.org/" style="-webkit-text-stroke-width: 0px; background-color: white; color: #1155cc; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" target="_blank"><span style="color: #0563c1;">/</span></a></span></span></div><div style="text-align: left;"><ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></div></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2358679568886449616/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/04/earthdayorg-asks-world-to-stream.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2358679568886449616'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2358679568886449616'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/04/earthdayorg-asks-world-to-stream.html' title='EARTHDAY.ORG Asks the World to Stream Responsibly To Help Reduce Carbon Emissions'/><author><name>Staff Writer</name><uri>http://www.blogger.com/profile/16915817594786363920</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg98K8qkNb64LJiYX9o1XCliB06JXhVnKU5n1xXvnfebNNyMC24mDd-IL8oL9ew5_keIgPkQXbhyphenhyphen5KThkvx4uldBzIT5agV58-8UCXXTfeDu69Ty55lDU3ffzYrxz9ZFj31hQhKU5OPivY/s72-c/01.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4142238221566941466</id><published>2021-03-20T06:46:00.003-07:00</published><updated>2021-03-20T06:47:19.460-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="GettingBetter"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>#NoMoreMatildas Campaign Aims To Help Women in Science Gain Visibility</title><content type='html'><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_3nl69sW-yQPU1qK17_S623qi3Ex9K3dtmQFzBzcqkf3aggQUDV7O-i67ASR-EeH70ZiIhcA1qKnh9Cm5wQ97LSq6H4dxrfMJ097W1wbqbob_VWtEqOnJRi8231JuGfLzU3kBeuKHgG13/s1900/NoMoreMatildas.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="936" data-original-width="1900" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_3nl69sW-yQPU1qK17_S623qi3Ex9K3dtmQFzBzcqkf3aggQUDV7O-i67ASR-EeH70ZiIhcA1qKnh9Cm5wQ97LSq6H4dxrfMJ097W1wbqbob_VWtEqOnJRi8231JuGfLzU3kBeuKHgG13/w640-h316/NoMoreMatildas.png" width="640" /><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" src="https://player.vimeo.com/video/522247705?title=0&amp;byline=0&amp;portrait=0" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"></iframe></a><script src="https://player.vimeo.com/api/player.js"></script></div><p><span style="font-size: small;"><span style="font-family: verdana;"><a href="https://www.nomorematildas.com/en" target="_blank">#NoMoreMatildas</a> is a campaign that got to raise awareness within different social actors (educators, media and even politicians) about the dangers that the invisibility of women in science has on girls’ scientific vocations.&nbsp; </span></span></p><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">The difference between our campaign and the rest of actions conducted by similar associations was our commitment to providing teachers with some tools to challenge the educational status quo.</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">&nbsp;</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">A campaign that went beyond the traditional social awareness-raising formula, to turn teachers into activists for a more inclusive education through the hacking of school textbooks.</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">&nbsp;</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">A “classroom rebellion” that became a social movement that draw media attention to the need to revise educational content.</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">&nbsp;</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">Social phenomenon that introduced the concept of “Matildas” into the Spanish popular culture. And it ended with the announcement made buy textbooks publishers to include female scientists that have been ignored throughout history in their future editions.</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="paragraph" style="margin: 0cm; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><span class="normaltextrun"><span face="&quot;Calibri&quot;,sans-serif" lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">&nbsp;</span></span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><b><span lang="ES" style="color: black; mso-themecolor: text1;">Credits:</span></b></span></span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Creative Agency: GettingBetter Creative Studio</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">PR Agency: DosPassos Agencia Literaria</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Production: Kamestudio</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">General Creative Director: Noel Lang</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Head of Planning: Juan Morales</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Creative Director: Pablo Mayoral</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Account Executive: Lucia de la Vega</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Art Directors: Fernando Beresaluze and Rodrigo García</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Illustrator: Rodrigo García </span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Creative Team: Rubén Gandía y Jose Guerrero </span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Graphic Designer: Nico Wolf and Laura Vasallo</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Account Manager: Ángeles Gómez</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">PR Director: Palmira Márquez</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">PR Manager: Miguel Ayanz</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Film Maker: Miguel Esteve</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Animator: Pablo Morales</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Sound Enginer: Rubén Climent</span></span></span></p><span style="font-size: small;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span lang="ES" style="color: black; mso-themecolor: text1;">Web developer: Gilbert Olcina</span></span></span></p> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4142238221566941466/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/03/nomorematildas-campaign-aims-to-help.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4142238221566941466'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4142238221566941466'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/03/nomorematildas-campaign-aims-to-help.html' title='#NoMoreMatildas Campaign Aims To Help Women in Science Gain Visibility'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_3nl69sW-yQPU1qK17_S623qi3Ex9K3dtmQFzBzcqkf3aggQUDV7O-i67ASR-EeH70ZiIhcA1qKnh9Cm5wQ97LSq6H4dxrfMJ097W1wbqbob_VWtEqOnJRi8231JuGfLzU3kBeuKHgG13/s72-w640-h316-c/NoMoreMatildas.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5633328929245160782</id><published>2021-02-16T06:14:00.004-08:00</published><updated>2021-02-16T06:14:49.598-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="LIGHT+CO"/><category scheme="http://www.blogger.com/atom/ns#" term="New Orleans Jazz & Heritage Foundation"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>New Orleans Music Students Star in New PSA with Trombone Shorty</title><content type='html'><div style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: verdana;"><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHbngLn-QFkspwPybhIRePfmiSL9aYJWAQ58msfjZ1PB3GjKkDBzieYsc0Qq_r4XuF-CPs9ppoPe413vUubRVta4WeihOGP_bjZjx_601uiq73AsoznN4-ljGOauL_DlWQfIkQKBNjMYU/s1920/TSF+Still+06.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHbngLn-QFkspwPybhIRePfmiSL9aYJWAQ58msfjZ1PB3GjKkDBzieYsc0Qq_r4XuF-CPs9ppoPe413vUubRVta4WeihOGP_bjZjx_601uiq73AsoznN4-ljGOauL_DlWQfIkQKBNjMYU/w640-h360/TSF+Still+06.jpeg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/5oExIjA5dUU" width="730" youtube-src-id="5oExIjA5dUU"></iframe></div></span></span><span style="font-family: verdana; white-space: pre-wrap;">When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans.</span></div><div style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: verdana;"><span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></span></div><div style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: verdana;"><span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">To help offset the fallout for struggling musicians, the </span><span style="font-variant-east-asian: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">New Orleans</span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-variant-east-asian: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Jazz &amp; Heritage Foundation</span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> launched a Music Relief Fund last spring. Through their efforts, they’ve distributed more than $1MM to musicians across Louisiana. And this year on February 9, one week before we endure a silent Mardi Gras, the New Orleans Jazz &amp; Heritage Foundation will commence the next wave of relief efforts in </span><span style="font-variant-east-asian: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">partnership with independent creative agency </span><a data-saferedirecturl="https://www.google.com/url?q=https://www.lightand.co/&amp;source=gmail&amp;ust=1613569979823000&amp;usg=AFQjCNE8kyODCyjdb8bA_BpLvFGKEdWtrw" href="https://www.lightand.co/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-variant-east-asian: normal; font-weight: 700; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">LIGHT+CO</span></a><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">, by asking people everywhere a simple question: </span></span></span><span style="font-family: verdana; font-style: italic; white-space: pre-wrap;">Have you ever been saved by a song?</span></div><div style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: verdana;"><span><br /></span></span></div><div style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: verdana;"><span><span style="color: #1155cc; font-variant-east-asian: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;"><a data-saferedirecturl="https://www.google.com/url?q=https://www.jazzandheritage.org/&amp;source=gmail&amp;ust=1613569979823000&amp;usg=AFQjCNHZcnTh63de8fQ0r64xq7uEnVn4bg" href="https://www.jazzandheritage.org/" style="color: #1155cc; text-decoration-line: none;" target="_blank">Jazz &amp; Heritage Foundation</a></span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">’s latest effort will kick off with a </span><span style="font-variant-east-asian: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">PSA</span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> entitled </span><a data-saferedirecturl="https://www.google.com/url?q=https://youtu.be/5oExIjA5dUU&amp;source=gmail&amp;ust=1613569979823000&amp;usg=AFQjCNGcQK30HWHMqbX4YoFghgVQr_3b9Q" href="https://youtu.be/5oExIjA5dUU" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-variant-east-asian: normal; font-weight: 700; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">"Rise and Shine"</span><span style="font-variant-east-asian: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;"> </span></a><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">-- helmed by director Benjamin Sonntag and featuring New Orleans' own Troy “Trombone Shorty” Andrews -- created to reawaken the New Orleans and to invite music lovers everywhere to join together and help the city's sound carry on for generations to come.</span></span><span style="background-color: white;"><br /></span><span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></span></div><div style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: verdana;"><span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Of the collaboration, Sonntag remarks, </span><span style="font-style: italic; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">“When there's a cause attached to art, the vision is easily shared, dialed in, and everyone puts their heart into it. Every person involved wanted to make the best film possible for the foundation and was open to how we got there. There was no ego, just a truly unified effort. Everyone was all in.”&nbsp;&nbsp;</span></span></span></div><div style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: verdana;"><span style="background-color: white;"><span style="white-space: pre-wrap;"><i><br /></i></span></span><span style="font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span>“By cancelling live music in New Orleans, the pandemic robbed the city’s musical community of not just their sound, but their livelihood. Their ability to make ends meet, and do what they do best: share their sound with the world. We’ve all had that moment when music has saved our lives. Now it’s time to save music,” added David Cameron, CEO, LIGHT+CO.&nbsp;</span></span></span></div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/5633328929245160782/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/02/new-orleans-music-students-star-in-new.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5633328929245160782'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5633328929245160782'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/02/new-orleans-music-students-star-in-new.html' title='New Orleans Music Students Star in New PSA with Trombone Shorty'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHbngLn-QFkspwPybhIRePfmiSL9aYJWAQ58msfjZ1PB3GjKkDBzieYsc0Qq_r4XuF-CPs9ppoPe413vUubRVta4WeihOGP_bjZjx_601uiq73AsoznN4-ljGOauL_DlWQfIkQKBNjMYU/s72-w640-h360-c/TSF+Still+06.jpeg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-869428167676367469</id><published>2021-01-19T06:39:00.001-08:00</published><updated>2021-01-19T06:39:17.981-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Duncan Channon"/><category scheme="http://www.blogger.com/atom/ns#" term="Nexus Studios"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>New Animated Tobacco Control Campaign Shows Empathy for Smokers, Vapers Trying to Quit</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxBX6QWGuvkmefCeRb-asGTk3wjmzBPCOuGmLXR_ZMC1f2wM6FUor76CKsdso1tBUjTFj64pMXgGalV_ql27q1sGEXNHcPYGFlfOqttU7rIWlkDpjLCvMnBEKJHssD_5HZY_Npmp0lt_Q/s1186/Cigarette.png" style="display: block; padding: 1em 0px; text-align: center;"><img border="0" data-original-height="664" data-original-width="1186" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxBX6QWGuvkmefCeRb-asGTk3wjmzBPCOuGmLXR_ZMC1f2wM6FUor76CKsdso1tBUjTFj64pMXgGalV_ql27q1sGEXNHcPYGFlfOqttU7rIWlkDpjLCvMnBEKJHssD_5HZY_Npmp0lt_Q/w640-h358/Cigarette.png" width="640" /></a></div> <p dir="ltr" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/Y9_T81ErVzQ" width="730" youtube-src-id="Y9_T81ErVzQ"></iframe></div><div style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial;"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With COVID-19 causing record numbers of people to attempt to quit smoking or vaping, the California Department of Public Health’s CA Tobacco Control Program is launching a new campaign that normalizes the reality that failing is part of the quitting journey, and encourages people to get help.</span></span></div><div style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial;"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Created by </span><a data-saferedirecturl="https://www.google.com/url?q=http://www.duncanchannon.com&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNFqbbg7EUYXq5mENg1UR1If6aGbFA" href="http://www.duncanchannon.com/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">Duncan Channon</span></a><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> and directed and animated by </span><a data-saferedirecturl="https://www.google.com/url?q=https://www.robertinozambrano.com/&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNGdVmGV6neSLzlWn-7rGRyTnLy8Fg" href="https://www.robertinozambrano.com/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">Robertino Zambrano</span></a><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> with </span><a data-saferedirecturl="https://www.google.com/url?q=https://nexusstudios.com/about/&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNF13qaj6o3GSfNDgKBtihlZXyr2CQ" href="https://nexusstudios.com/about/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">Nexus Studios</span></a><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">,</span><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> the ‘Tell Your Story’ campaign takes a distinctive creative approach relative to decades of work that attempts to scare smokers straight by emphasizing the life-threatening risks of smoking. In contrast to work that implicitly shames smokers for betting against their own health, Duncan Channon and CTCP are taking an empathetic approach that shows compassion for the reality that smokers and vapers nearly never succeed in quitting on the first try, or even the tenth. </span><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The new work is particularly relevant in light of research that has shown that smoking doubles the risk of getting seriously ill from COVID-19 - and a surge in people trying to quit.&nbsp;</span></span></div><div style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial;"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Led by a Duncan Channon creative team that includes former smokers, the agency spoke to more than 100 smokers and vapers about their unique stories of quitting -- and failing along the way. The TV spots were born from 100% unscripted conversations with three real people -- Steve, Ryan and George -- and brought to life through animation by Robertino Zambrano in collaboration with </span><a data-saferedirecturl="https://www.google.com/url?q=https://nexusstudios.com/about/&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNF13qaj6o3GSfNDgKBtihlZXyr2CQ" href="https://nexusstudios.com/about/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">Nexus Studios</span></a><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. The animation style is unique to each person, and reflects the details of their personal expression. The stories bring raw authenticity to the campaign’s message to smokers that ‘every attempt is part of your story to quit for good.’&nbsp;</span></span></div><div style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial;"><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">According to Director Robertino Zambrano, </span><span style="white-space: pre-wrap;">“I was attracted to this work because of its commitment to evocative storytelling. This wasn’t a simple animation piece, there was a documentary layer to it,” said director Robertino Zambrano. “We met, interviewed and got to know people from different walks of life with unique journeys of quitting. I reveled in the opportunity to present their journeys and voices in a creative, yet authentic way.”</span></span></div><div style="background-color: white; color: #222222; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: arial;"><span style="white-space: pre-wrap;"><br /></span><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">“Tell Your Story”</span><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> is the latest work by </span><a data-saferedirecturl="https://www.google.com/url?q=http://www.duncanchannon.com&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNFqbbg7EUYXq5mENg1UR1If6aGbFA" href="http://www.duncanchannon.com/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">Duncan Channon</span></a><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> for CTCP as part of a multi-year effort to prevent or reduce tobacco use, including e-cigarettes. The campaign will also include </span><a data-saferedirecturl="https://www.google.com/url?q=https://wdrv.it/4da66e914/grid/presentation/16223814&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNHUx0Gijh8n4paemfq0-CPzZqzo0A" href="https://wdrv.it/4da66e914/grid/presentation/16223814" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">radio spots</span></a><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> built around these personal stories, as well as digital and social creative that calls audiences to ‘Quit for Covid.’ CTCP will launch additional radio spots in late January that focus on the real stories of smokers and vapers quitting now because of COVID-19. Duncan Channon’s media strategy is designed to reach two audiences: smokers, who tend to be older and dealing with high stress levels; and, vapers, who are mostly younger and just starting to think about quitting. CTCP’s CA Smokers Helpline has been receiving a surge in calls from younger vapers looking for support in quitting.&nbsp;<br /></span>&nbsp;<br /><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The campaign features culturally relevant in-language animated creative in Spanish, Chinese, Korean and Vietnamese created in collaboration with multicultural agency partners </span><a data-saferedirecturl="https://www.google.com/url?q=https://acento.com/&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNGLdoZTjeOpjn_8D6tJcj2f4ielHw" href="https://acento.com/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">Acento</span></a><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> and</span><span style="background-color: transparent; color: black; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a data-saferedirecturl="https://www.google.com/url?q=https://apartnership.com/&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNGkrcUrrteoxsKHOiQrSXaF3rnjqA" href="https://apartnership.com/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="color: blue; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">APartnership</span></a><span style="background-color: transparent; color: black; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">-- who also developed media strategies to reach specific cultural audiences</span><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. All spots drive viewers to get help to quit at </span><a data-saferedirecturl="https://www.google.com/url?q=https://www.nobutts.org/&amp;source=gmail&amp;ust=1611152423068000&amp;usg=AFQjCNHp2hIvgD7j1jwJwT8X70fMTTEWaQ" href="https://www.nobutts.org/" style="color: #1155cc; text-decoration-line: none;" target="_blank"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">NoButts.org</span></a><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> or by calling the CA Smokers Helpline (1-800-No-Butts).&nbsp;</span></span></div><p dir="ltr" style="background-color: white; color: #222222; line-height: 1.656; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: arial;">&nbsp;</span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/869428167676367469/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2021/01/new-animated-tobacco-control-campaign.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/869428167676367469'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/869428167676367469'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2021/01/new-animated-tobacco-control-campaign.html' title='New Animated Tobacco Control Campaign Shows Empathy for Smokers, Vapers Trying to Quit'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxBX6QWGuvkmefCeRb-asGTk3wjmzBPCOuGmLXR_ZMC1f2wM6FUor76CKsdso1tBUjTFj64pMXgGalV_ql27q1sGEXNHcPYGFlfOqttU7rIWlkDpjLCvMnBEKJHssD_5HZY_Npmp0lt_Q/s72-w640-h358-c/Cigarette.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4034428780107142362</id><published>2020-12-17T05:53:00.003-08:00</published><updated>2020-12-17T05:53:47.438-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Médecins Du Monde"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="Publicis"/><title type='text'>New Donations Campaign States Nothing Can Stop Médecins Du Monde</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGDOrfr3H3sIn5EHCt1QxBZac5rZPagygwNgNVmaoMHC2spww8EjpJfMLNxoguGg4YrNgV5y_GjJDRbLDgTu95uupzuEo_CsmoLRY9x-QVJfMX4wEzXG4c0-OuMARvqI40rIeDCO9nBBQP/s1920/SH_004.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGDOrfr3H3sIn5EHCt1QxBZac5rZPagygwNgNVmaoMHC2spww8EjpJfMLNxoguGg4YrNgV5y_GjJDRbLDgTu95uupzuEo_CsmoLRY9x-QVJfMX4wEzXG4c0-OuMARvqI40rIeDCO9nBBQP/s600/SH_004.jpg" width="600" /></a></div> <p align="center" class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: center; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b></b></p><div class="separator" style="clear: both; text-align: center;"><b><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/P0bA-o8NJUA" width="730" youtube-src-id="P0bA-o8NJUA"></iframe></b></div><span style="font-family: arial;"><span style="color: black; font-size: small;">Covid19 has taught us many valuable lessons, but perhaps the most valuable of all is the importance of having access to a strong, well-prepared healthcare system. This is the mission that for the past 40 years Médecins du Monde has been campaigning for, universal and inclusive access to health care. Present in France and in 39 countries, the association is committed to treating the most vulnerable populations, to bear witness to the obstacles in accessing healthcare, and to denounce attacks on dignity and human rights.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">“Our slogan, la santé avant tout, at first glance obvious, takes on its full meaning today in the context of the global pandemic. On the front line since the start of Covid-19, we have been able to observe the deepening social inequalities exacerbated by the crisis”, comments Dr. Philippe de Botton, President of Médecins du Monde. “The right to universal health protection and effective access to healthcare for all must no longer be the utopia of a few, but an absolute necessity,” he adds.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">The virus has proven to be an unstoppable force, crossing borders, reaching the old, the young, the powerful and the vulnerable. Much like Medecins du Monde themselves, who go above and beyond to make sure nobody’s left out.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">In this unprecedented year, the association wished to reaffirm its role by declaring that if a disease could reach everyone without distinction, then so would Médecins du Monde. And that is the promise of the campaign directed by Jessy Moussalem (Phantasm), with Julien Poupard as director of photography (nominated for the César for Best Photography for Les Misérables) and signed by the Marcel agency.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">French actor and Cesar award nominee Denis Menochet, guides us through a series of striking images many of which we’re all familiar with: families glued to their screen, people fleeing their homes, the elderly isolated, closed borders...His speech echoes through the scenes like that little voice in your head that with absolute certainty states: “No matter who you are or where you’re from, I’ll get to you.” But what appears to be a message of despair is in fact a message of hope and reassurance.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">For Menochet’s voice is not that of the virus, but that of the workers from Médecins du Monde. The tvc features the real people of the association, not actors, so that the world can discover the faces of those who fight tirelessly.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">The film broadcasted on tv, from 17th to 31st December, and social media is supported by a print and outdoor campaign that acts like a declaration of intentions for the association, encouraging people to donate.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">In the midst of a global crisis Médecins du Monde’s message and commitment has become even more meaningful, they’ll get to you no matter what, because for them championing and protecting the right to healthcare, is above all else.<span class="m_5499238560632515087apple-converted-space">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: arial;"><span style="color: black; font-size: small;">To donate &gt;&gt;<span class="m_5499238560632515087apple-converted-space">&nbsp;</span><a data-saferedirecturl="https://www.google.com/url?q=https://dons.medecinsdumonde.org&amp;source=gmail&amp;ust=1608298621524000&amp;usg=AFQjCNGjldg2N6F7FZRCIiKWd8sV5bUWig" href="https://dons.medecinsdumonde.org/" style="color: #1155cc;" target="_blank"><span style="color: #0563c1;">https://dons.<wbr></wbr>medecinsdumonde.org</span></a></span></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/4034428780107142362/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/12/new-donations-campaign-states-nothing.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4034428780107142362'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4034428780107142362'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/12/new-donations-campaign-states-nothing.html' title='New Donations Campaign States Nothing Can Stop Médecins Du Monde'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGDOrfr3H3sIn5EHCt1QxBZac5rZPagygwNgNVmaoMHC2spww8EjpJfMLNxoguGg4YrNgV5y_GjJDRbLDgTu95uupzuEo_CsmoLRY9x-QVJfMX4wEzXG4c0-OuMARvqI40rIeDCO9nBBQP/s72-c/SH_004.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6455318269550600842</id><published>2020-09-15T06:02:00.004-07:00</published><updated>2020-09-15T06:02:55.145-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="UNISON"/><title type='text'>UNISON Asks Public To Support Essential Workers in ‘No Going Back To Normal’ Campaign</title><content type='html'> <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF5aKCkV6-_O9Hfk80XUdLcoQBJ2xTfI3QW_2oMYDvT_bLivUA1VThQUq6CCiDYBW4_336zbbRY0vFo-P0K62kvt8BDDh9ykAZllQ_LmjT_SzSV2vfyXCCzwo7eMIlHUFxHdAu-hTy6ou-/s1507/UNISON+4.jpg" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="600" data-original-height="777" data-original-width="1507" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF5aKCkV6-_O9Hfk80XUdLcoQBJ2xTfI3QW_2oMYDvT_bLivUA1VThQUq6CCiDYBW4_336zbbRY0vFo-P0K62kvt8BDDh9ykAZllQ_LmjT_SzSV2vfyXCCzwo7eMIlHUFxHdAu-hTy6ou-/s600/UNISON+4.jpg"/></a></div> <div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/458133251?byline=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script> <p>UNISON is today launching a nationwide advertising campaign called ‘<a href="www.unison.org.uk/nobacktonormal" target="_blank">No Going Back To Normal</a>’ as part of its push to secure a better future for the key workers who have kept the nation going through the coronavirus pandemic.</p> <p>Creative agency krow is behind the advertising campaign, which features real people like Loretta, a careworker, Eugene, who is a refuse collector, and Samantha, a health worker, appearing in a series of brand films and print ads. These ask if ‘going back to normal will mean going back to being undervalued’, telling audiences that while the clapping might have stopped, the support shouldn’t.</p> <p>The message of UNISON’s campaign is that while some people are desperate to get back to normal, for many workers this means returning to a culture of long hours, low pay and high levels of stress. This is thanks to a decade of public spending cuts meaning sectors like healthcare, local government and education are desperately underfunded.</p> <p>‘No Going Back To Normal’ calls on members of the public to sign UNISON’s open letter to the government demanding support for key workers and the rebuilding of public services.</p> <p>The advertising campaign runs on digital media, in the press and out of home nationally starting Monday 14 September through to October. There is also an extensive influencer outreach programme, run by krow. Media is by M.i.Media.</p> <p>John Quarrey, CEO of krow Group, said: “It is vital for people to see the faces of real individuals like Loretta, Eugene and Samantha, whose hard work – at the risk of their own health – kept the rest of us safe during the worst days of the Covid pandemic. We can’t let the passionate, nationwide public support for these people fade into nothing because our lives are starting to get back to normal, so it’s up to us to back UNISON and pressure the government into making sure working conditions are vastly improved – otherwise where will we be next time the nation is plunged into a crisis?”</p> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6455318269550600842/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/09/unison-asks-public-to-support-essential_98.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6455318269550600842'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6455318269550600842'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/09/unison-asks-public-to-support-essential_98.html' title='UNISON Asks Public To Support Essential Workers in ‘No Going Back To Normal’ Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF5aKCkV6-_O9Hfk80XUdLcoQBJ2xTfI3QW_2oMYDvT_bLivUA1VThQUq6CCiDYBW4_336zbbRY0vFo-P0K62kvt8BDDh9ykAZllQ_LmjT_SzSV2vfyXCCzwo7eMIlHUFxHdAu-hTy6ou-/s72-c/UNISON+4.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2414526160908651657</id><published>2020-09-10T07:30:00.000-07:00</published><updated>2020-10-05T07:10:19.288-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="the community"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>#VoteLikeAMadre Campaign Features J Lo, Eva Longoria, and Jessica Alba</title><content type='html'><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzvwJ1QipCcKW_weVzXtNHhniKJTchA1BTKrpX23QH3eB1Bcuh7YK9-Ojl98zolSlti4x4LfBnq3vSkWIlh9NjIUr7Na_f1DpN8rk40k5UMqVORROil217IuX8rdGlidmjwXfdvbnKhXlh/s1121/VoteLikeAMadre.png" style="display: block; padding: 1em 0px; text-align: none;"><img alt="" border="0" data-original-height="598" data-original-width="1121" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzvwJ1QipCcKW_weVzXtNHhniKJTchA1BTKrpX23QH3eB1Bcuh7YK9-Ojl98zolSlti4x4LfBnq3vSkWIlh9NjIUr7Na_f1DpN8rk40k5UMqVORROil217IuX8rdGlidmjwXfdvbnKhXlh/w750-h400/VoteLikeAMadre.png" width="750" /></a></div> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/pmIhK5c-QUA" width="730"></iframe> <p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;"></span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;"></span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;"></span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;"><span></span>&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">Latina moms from across the country are using their enormous voting power to come together and make a promise to their children to<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://votelikeamadre.com/&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNF4QnGlgX4CYD86xZO43eLpvbIu5A" href="https://votelikeamadre.com/" style="color: #1155cc;" target="_blank">#VoteLikeAMadre</a><span style="color: black;">, a campaign launched today by a coalition of national organizations that aims to galvanize the power of Latina moms to encourage their community to register and get out to vote on or before November 3rd, prioritizing candidates that support climate action. Climate change is one of the<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://climatecommunication.yale.edu/publications/race-and-climate-change/&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNHyV0W_gxUPVE22nGHWpfRcoZFXmQ" href="https://climatecommunication.yale.edu/publications/race-and-climate-change/" style="color: #1155cc;" target="_blank">top concerns</a><span style="color: black;"><span>&nbsp;</span>for Latinos at the polls.&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px 0px 12pt; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">#VoteLikeAMadre kicks off on September 1st and will continue until Election Day.&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">Led by Latino Victory Project, #VoteLikeAMadre has the support of some of the most recognizable Latina moms across music, television, film and business including<span>&nbsp;</span><b>Jessica Alba, Jordana Brewster, Salma Hayek, Joy Huerta, Eva Longoria Bastón, Jennifer Lopez, Desi Perkins, Zoe Saldana and Karla Souza,<span>&nbsp;</span></b>among others. They join Latina moms on launch day, who have committed to support the campaign by posting #VoteLikeAMadre’s PINKY PROMISE on social media. The PINKY PROMISE features videos and photos of moms and their children making a promise to fight climate change and challenging friends to do the same.</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">Jennifer Lopez is supporting #VoteLikeAMadre through a special campaign video, available<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.youtube.com/watch?v%3DMDypCI-h-pg%26feature%3Dyoutu.be&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNGfrNu5c5eqYpl59bwg1GkyPBoC2g" href="https://www.youtube.com/watch?v=MDypCI-h-pg&amp;feature=youtu.be" style="color: #1155cc;" target="_blank">here.</a><span style="color: black;"><span>&nbsp;</span>The campaign is also supported by Chispa, Poder Latinx, Alianza For Progress, and New Florida Majority. For more information and to join #VoteLikeAMadre and make a PINKY PROMISE for your child, go to<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://votelikeamadre.com/&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNF4QnGlgX4CYD86xZO43eLpvbIu5A" href="https://votelikeamadre.com/" style="color: #1155cc;" target="_blank">VoteLikeAMadre.com</a><span style="color: black;">.</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">&nbsp;&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">“We’re at a tipping point that requires bold action, and that means electing candidates who are fierce supporters of environmental protection laws and who vow to combat climate change,”&nbsp;said Nathalie Rayes, President and CEO of Latino Victory Project.<b>&nbsp;</b>&nbsp;“As a mother, I want my two young boys to grow up on a planet where clean air and water are not valuable commodities, but abundant resources available in our natural environment. I urge my fellow madres, tías, abuelas, and madrinas to join our #VoteLikeAMadre campaign and pinky promise our children that we will use our madre superpower – the vote – to protect their planet and their future.”&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">#VoteLikeAMadre brings together Latina moms from across the country to rally their community to register to vote and to vote early, as well as on Election Day, November 3rd, and to support candidates that are prioritizing critical climate initiatives. The Latino community has been among the hardest hit by the climate crisis, with<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.edf.org/blog/2014/04/22/why-latinos-are-disproportionately-affected-asthma-and-what-we-can-do%23:~:text%3DNearly%25201%2520in%25202%2520Latinos,miles%2520of%2520a%2520power%2520plant.&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNGFx8G2ONhKNVm7gCDewl2dAAvxgw" href="https://www.edf.org/blog/2014/04/22/why-latinos-are-disproportionately-affected-asthma-and-what-we-can-do#:~:text=Nearly%201%20in%202%20Latinos,miles%20of%20a%20power%20plant." style="color: #1155cc;" target="_blank">nearly 1 out of&nbsp;2 Latinos in the U.S.</a><span style="color: black;"><span>&nbsp;</span>living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Additionally,<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.edf.org/sites/default/files/content/latinos_and_climate_change_factsheet_0317_refresh.pdf&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNGE1ec9KB8pjW5W2orQ5b_5OjA-RA" href="https://www.edf.org/sites/default/files/content/latinos_and_climate_change_factsheet_0317_refresh.pdf" style="color: #1155cc;" target="_blank">55% of Latinos live in three states</a><span style="color: black;"><span>&nbsp;</span>(TX, FL, AZ) that are already experiencing serious effects related to climate change, including severe drought, record-breaking heat, storm surges and flooding. The Latino community, led by its moms, has the power to shift the course of the election.&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">“We can’t make long-lasting change in our communities unless we vote,” said Chispa’s National Director, Johana Vicente. “Voting isn’t just about picking a political preference; it’s about voting for clean air, clean water, and the sustainability of our planet. At Chispa we organize with Latinx communities to ensure that they know their vote is their power."&nbsp;</span></span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><b><u><span style="color: black;">How Madres can join #VoteLikeAMadre:</span></u></b></span></span></p><ol start="1" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin-bottom: 0in; margin-top: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" type="1"><li class="m_-374907770518862897MsoListParagraphCxSpFirst" style="line-height: 18.4px; margin: 0in;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black; line-height: 16.8667px;">Make a PINKY PROMISE with your kids to fight climate change. Feel free to decorate your nail as a symbol of your promise.</span><span style="line-height: 16.8667px;"></span></span></span></li><li class="m_-374907770518862897MsoListParagraphCxSpMiddle" style="line-height: 18.4px; margin: 0in;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black; line-height: 16.8667px;">Post the PINKY PROMISE&nbsp;on social media channels and challenge your friends to do the same.</span><span style="line-height: 16.8667px;"></span></span></span></li><li class="m_-374907770518862897MsoListParagraphCxSpLast" style="line-height: 18.4px; margin: 0in;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black; line-height: 16.8667px;">Make a plan to register to vote and to vote on November 3 (or earlier depending on dates in your area).</span><span style="line-height: 16.8667px;"></span></span></span></li></ol><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 14.95px; margin: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">For more information, please visit<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://votelikeamadre.com/&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNF4QnGlgX4CYD86xZO43eLpvbIu5A" href="https://votelikeamadre.com/" style="color: #1155cc;" target="_blank">VoteLikeAMadre.com</a><span style="color: black;"><span>&nbsp;</span>and be sure to join the conversation on<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/votelikeamadre/&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNGs09BX7dqj7iLeXLrLIVZZMR5nZQ" href="https://www.instagram.com/votelikeamadre/" style="color: #1155cc;" target="_blank">Instagram</a><span style="color: black;"><span>&nbsp;</span>and<span>&nbsp;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/Vote-Like-A-Madre-103597034685122/&amp;source=gmail&amp;ust=1599829137281000&amp;usg=AFQjCNGtO8PtQhz-Rmb5wMMpX7XQiwClHw" href="https://www.facebook.com/Vote-Like-A-Madre-103597034685122/" style="color: #1155cc;" target="_blank">Facebook</a><span style="color: black;"><span>&nbsp;</span>using #VOTELIKEAMADRE.</span></span></span></p><span style="font-family: inherit;"><span style="font-size: small;"><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></span></span></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/2414526160908651657/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/09/votelikeamadre-campaign-features-j-lo.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2414526160908651657'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2414526160908651657'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/09/votelikeamadre-campaign-features-j-lo.html' title='#VoteLikeAMadre Campaign Features J Lo, Eva Longoria, and Jessica Alba'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzvwJ1QipCcKW_weVzXtNHhniKJTchA1BTKrpX23QH3eB1Bcuh7YK9-Ojl98zolSlti4x4LfBnq3vSkWIlh9NjIUr7Na_f1DpN8rk40k5UMqVORROil217IuX8rdGlidmjwXfdvbnKhXlh/s72-w750-h400-c/VoteLikeAMadre.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7504555619349242616</id><published>2020-09-01T06:02:00.005-07:00</published><updated>2020-09-01T06:08:57.548-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Art and Design"/><category scheme="http://www.blogger.com/atom/ns#" term="civilrights.org"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>The Leadership Conference Launches ‘Make History’ Campaign</title><content type='html'><p><span style="font-family: &quot;Times New Roman&quot;, Times, serif;"><span style="font-size: 11pt;"><b><span style="font-size: 12pt;"></span></b></span></span></p><p><span style="font-family: &quot;Times New Roman&quot;, Times, serif;"><span style="font-size: 11pt;"><b><span style="font-size: 12pt;"><span></span></span></b><span style="font-size: 12pt;"> </span></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXFprPg7EwCXsifM0HTOOE1hIuVh96r9BBv-LLebGRwUQm7ZNNowHxUmvXQYAm_0W6GBA158Md2iYqhCqlSMGVEKfeWTKX_JE2sEm3t2pGKVZJ6Rg0OfaAAvVyrCfW94hksA04wrqQEUhv/s1020/CivilRights.ORg.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="755" data-original-width="1020" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXFprPg7EwCXsifM0HTOOE1hIuVh96r9BBv-LLebGRwUQm7ZNNowHxUmvXQYAm_0W6GBA158Md2iYqhCqlSMGVEKfeWTKX_JE2sEm3t2pGKVZJ6Rg0OfaAAvVyrCfW94hksA04wrqQEUhv/s640/CivilRights.ORg.png" width="640" /></a></div><span style="font-family: inherit;"><span style="font-size: small;">The Leadership Conference on Civil and Human Rights is launching its<span>&nbsp;</span><a href="https://civilrights.org/makehistory/" target="_blank"><span>Make History</span></a><span><span>&nbsp;</span>campaign to spotlight the essential role the private sector plays in building an America as good as its ideals. The launch is accompanied by<span>&nbsp;</span></span><span>print and online ads</span><span>, in space generously donated by the <a href="https://www.ft.com/" target="_blank">Financial Times</a>.</span></span></span><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>The<span>&nbsp;</span></span><a href="https://civilrights.org/makehistory/" target="_blank"><span>Make History</span></a><span><span>&nbsp;</span>campaign challenges corporate partners to champion social justice and take socially responsible action. Corporations can use their reach, expertise, and on-the-ground experience to advance civil rights and promote and protect our highest values of justice, fairness, and inclusion.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>“Corporations increasingly recognize their responsibility to focus on more than just their bottom line — their practices must also personify our nation’s highest values,” says<span>&nbsp;</span><span style="border: 1pt none; color: black; padding: 0in;">Vanita Gupta, president and CEO of The Leadership Conference on Civil and Human Rights</span>. “The nationwide calls for justice make one thing clear: Change is happening now, and companies are either watching history — or making it.”</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>The Leadership Conference also recently placed<span>&nbsp;</span></span><span>advertisements</span><span><span>&nbsp;</span>in support of the March on Washington in<span style="color: black;"><span>&nbsp;</span>several downtown Washington, D.C. locations.</span></span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>To view the Financial Times ads, click<span>&nbsp;</span></span><a href="https://civilrights.org/wp-content/uploads/2020/08/LCCHR_FT_PrintAds.pdf" rel="nofollow" target="_blank"><span>here</span></a><span>.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;">&nbsp;</span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>To view the transit ads, click<span>&nbsp;</span></span><a href="https://civilrights.org/wp-content/uploads/2020/08/LCCHR_MarchOnWashington_ads.pdf" rel="nofollow" target="_blank"><span>here</span></a><span>.</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span>&nbsp;</span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0in; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span><b>ABOUT THE LEADERSHIP CONFERENCE ON CIVIAL AND HUMAN RIGHTS </b><br /></span></span></span></span></p><p style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin-left: 0in; margin-right: 0in; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: inherit;"><span style="font-size: small;"><span><span><span style="background-color: white;"><span style="color: #333333;">The Leadership Conference on Civil and Human Rights is a coalition charged by its diverse membership of more than 220 national organizations to promote and protect the rights of all persons in the United States. The Leadership Conference works toward an America as good as its ideals.&nbsp;For more information on The Leadership Conference and its member organizations, visit&nbsp;</span></span></span><a href="http://www.civilrights.org"><span><span style="background-color: white;"><span style="color: #185699;"><span style="text-decoration: none;">www.civilrights.org</span></span></span></span></a><span><span style="background-color: white;"><span style="color: #333333;">.</span></span></span></span></span></span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7504555619349242616/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/09/the-leadership-conference-launches-make.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7504555619349242616'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7504555619349242616'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/09/the-leadership-conference-launches-make.html' title='The Leadership Conference Launches ‘Make History’ Campaign'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXFprPg7EwCXsifM0HTOOE1hIuVh96r9BBv-LLebGRwUQm7ZNNowHxUmvXQYAm_0W6GBA158Md2iYqhCqlSMGVEKfeWTKX_JE2sEm3t2pGKVZJ6Rg0OfaAAvVyrCfW94hksA04wrqQEUhv/s72-c/CivilRights.ORg.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6236241908118410981</id><published>2020-08-27T06:50:00.003-07:00</published><updated>2020-08-27T06:50:56.487-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Cheil Romania"/><category scheme="http://www.blogger.com/atom/ns#" term="covid-19"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Cheil Romania Creates 3D Facebook Story Showing Cancer Patients Losing Out to Covid-19</title><content type='html'><div id="fb-root"></div> <script async="" crossorigin="anonymous" defer="" nonce="daXy35zQ" src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&amp;version=v8.0&amp;appId=1589783151074057&amp;autoLogAppEvents=1"></script> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl400yf4yiaiK79j3eDUvZYwaub_-svUIDPhVgGo9UlhbUj8GYrwogR8-HoCpGzFYO2Los9mjbiIrl0aEpZKnJzFvQWt2v80RN8po7_3cczQBuohIDNcHRcfMKNaUdJgVzPWF8hPnat2k/s1490/image005.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="722" data-original-width="1490" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl400yf4yiaiK79j3eDUvZYwaub_-svUIDPhVgGo9UlhbUj8GYrwogR8-HoCpGzFYO2Los9mjbiIrl0aEpZKnJzFvQWt2v80RN8po7_3cczQBuohIDNcHRcfMKNaUdJgVzPWF8hPnat2k/s640/image005.png" width="640" /></a></div><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""></span></p><div class="separator" style="clear: both; text-align: center;"><span lang=""><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/8WvD3bhuHAw" width="730" youtube-src-id="8WvD3bhuHAw"></iframe></span></div><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;"><a href="http://centrade-cheil.com/" target="_blank">Cheil WW Romania</a> has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients.</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a care plan were sent home without treatment. Hospice Casa Sperantei, the leading NGO offering palliative care, needed to raise awareness of this urgent issue and persuade more people to donate at a time when everyone’s attention was on COVID-19.</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">Since there is currently no access to hospitals to take photographs of beds being made available for COVID-19 patients at the cost of care to cancer patients, Cheil’s own expertise in rendering 3D virtual spaces for retail was enlisted to build realistically scenes.<a name="m_-585019585783810662__GoBack"></a></span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">The story is told in Facebook’s increasingly popular 3D format. As you ‘move’ through the 3D imagery, empty beds awaiting pandemic patients can be seen while cancer patients in need of palliative care have been moved into corridors. Panning across each scene reveals titles that explain the desperate situation and encourage viewers to support the cause.</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">Given the urgency of the situation, Cheil’s 3D modelling experts had to work double-time remotely. This was a campaign that could not wait, as the patients themselves had no time to spare.</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">360-degree images and photographs are usually posted on social media platforms to provide a fun or flippant distraction for people browsing. In order to tell a story with real impact that viewers can discover for themselves, Cheil used this format in an entirely new way to convey a more serious and persuasive message. The work not only puts exploration in the hands of the viewer, but elevates the craft to a level beyond the usual novelty.</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">The messaging in the campaign pulls no punches as it encourages viewers not to ‘condemn those condemned by cancer’ and calls their attention to funding the needs of terminal patients.</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">Mirela Nemtanu, Executive Director of Hospice Casa Sperantei notes, “The voice of the abandoned incurable cancer patients in Romania needs to be heard. They have the right to palliative care, and brave initiatives like this one can help us attract the necessary funding to help them out.”</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;">During the quarantine period, Hospice Casa Sperantei centres managed to have 3958 patients in care and performed 5049 consultations remotely. The organisation’s specialists made 1059 visits at home and offered 690 psychological counselling sessions.</span></span></p><p style="background-color: white; color: #222222; margin-left: 0cm; margin-right: 0cm;"><span lang=""><span style="font-family: inherit;"><br /></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="font-family: inherit;">&nbsp;</span></p><div class="fb-post" data-href="https://www.facebook.com/HospicesofHopeUS/posts/2676746172594771" data-show-text="true" data-width=""><blockquote cite="https://www.facebook.com/HospicesofHopeUS/posts/2676746172594771" class="fb-xfbml-parse-ignore"><p>#WednesdayMotivation In Romania, the lockdown restrictions have been relaxed, but this doesn't mean the Coronavirus is...</p>Posted by <a href="https://www.facebook.com/HospicesofHopeUS/">Hospices of Hope US</a> on&nbsp;<a href="https://www.facebook.com/HospicesofHopeUS/posts/2676746172594771">Wednesday, August 26, 2020</a></blockquote></div><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><b><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;"><br /></span></span></b></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><b><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;">CREDITS:</span></span></b></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;">Creative director - Mihai Gongu</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;">Art director - Victor Trifan</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;">Copywriter - Mihai Gongu</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;">Agency producer - Monica Garbur</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;">3D designer - Marijus Pudar</span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;"><br /></span></span></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: inherit;"><br /></span></span></p><p class="MsoNormal" style="background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-size: 12pt; margin: 0cm 0cm 0.0001pt;"><b><span face="">About Cheil Worldwide</span></b></p><p class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt;"><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"></span></p><p class="MsoNormal" style="background-color: white; color: #222222; font-size: 12pt; margin: 0cm 0cm 0.0001pt;"><span face="">We are a 6,900-strong group of optimistic, open-minded and talented individuals operating from 52 offices in 44 countries around the world. Innovation and agility are part of our DNA, and our Korean heritage means we see the world differently. We are purpose built to help clients navigate the changes that all businesses face. Our global network includes Cheil Worldwide, Barbarian, BMB, Centrade-Cheil, Cheil PengTai, Experience Commerce, iris, McKinney, and One RX. Cheil Worldwide featured as no.12 Agency Company on the Ad Age Agency Report 2020.</span></p><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/6236241908118410981/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/08/cheil-romania-creates-3d-facebook-story.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6236241908118410981'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6236241908118410981'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/08/cheil-romania-creates-3d-facebook-story.html' title='Cheil Romania Creates 3D Facebook Story Showing Cancer Patients Losing Out to Covid-19'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl400yf4yiaiK79j3eDUvZYwaub_-svUIDPhVgGo9UlhbUj8GYrwogR8-HoCpGzFYO2Los9mjbiIrl0aEpZKnJzFvQWt2v80RN8po7_3cczQBuohIDNcHRcfMKNaUdJgVzPWF8hPnat2k/s72-c/image005.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-7232937492977681888</id><published>2020-08-19T06:56:00.004-07:00</published><updated>2020-08-19T06:56:20.277-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="3AM"/><category scheme="http://www.blogger.com/atom/ns#" term="Ad Council"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Black Celebrities Come Together in New COVID-19 Campaign by Ad Council and CDC</title><content type='html'><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8o4vVMkQ41oGwzZHHBPYbGXU3o5yIB-fJrKDPDdik7mKhnTTIAHH1g9VECbpw-c4J9Ki-0lPfvkbf_-lxVlqsCwFuRaVTeC5M9Hc1Ej1OStdvmn7PwjuZWed2KvxNxgKKscGmUbULGg4/s1920/YWSM_Lala.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8o4vVMkQ41oGwzZHHBPYbGXU3o5yIB-fJrKDPDdik7mKhnTTIAHH1g9VECbpw-c4J9Ki-0lPfvkbf_-lxVlqsCwFuRaVTeC5M9Hc1Ej1OStdvmn7PwjuZWed2KvxNxgKKscGmUbULGg4/s640/YWSM_Lala.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="411" src="https://www.youtube.com/embed/H6vry3PlWnk" width="730" youtube-src-id="H6vry3PlWnk"></iframe></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;"><br /></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;">Here's the latest work from the <a href="https://www.adcouncil.org/" target="_blank">Ad Council</a> and the CDC:&nbsp;<b>“<span class="il">You</span>&nbsp;<span class="il">Will</span>&nbsp;<span class="il">See</span>&nbsp;<span class="il">Me</span>,”</b>&nbsp;an integrated campaign featuring Black celebrities sharing their stories to encourage everyone to&nbsp;<span class="il">see</span>&nbsp;the real person behind their face mask. The campaign was created by leading content innovation group&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://wildcardcreativegroup.com/3am&amp;source=gmail&amp;ust=1597929328197000&amp;usg=AFQjCNGISFmtOAmLMu0kgAR4eZHJCJTlww" href="https://wildcardcreativegroup.com/3am" style="color: #1155cc;" target="_blank">3AM</a>, a division of independent entertainment marketing agency Wild Card.</div><div style="background-color: white; font-family: verdana; font-size: 13.3333px;"><b><br /></b></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;">This important new campaign inspires and empowers Black Americans to wear face masks and to support Black communities who have been disproportionately impacted by Coronavirus. It features celebrities like: Academy Award winning actress Viola Davis,&nbsp;World Champion Simone Biles,&nbsp;The Roots members Questlove and Black Thought,&nbsp;Sports TV personality Stephen A. Smith,&nbsp;TV personality Lala Anthony,&nbsp;gospel singer Kirk Franklin,&nbsp;hip hop artist Lecrae,&nbsp;actor Al Shearer,&nbsp;actor Marcus Scribner, and former NY Giants wide receiver Victor Cruz.</div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;"><br /></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;"><br /></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;"><b>CREDITS</b></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;"><b><br /></b></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;"><b>Ad Council&nbsp;</b></div><div dir="ltr" style="background-color: white; font-family: verdana; font-size: 13.3333px;"><div dir="ltr"><span id="m_-5591680279819741926docs-internal-guid-bef28e03-7fff-706a-ae45-f16693768560"><div dir="ltr">Hiedi Aurthur, Chief Campaign Development Officer&nbsp;</div><div dir="ltr">Tracy Danich, VP, Campaign Director&nbsp;</div><div dir="ltr">Anna Rodriguez, Campaign Director&nbsp;</div><div dir="ltr">Anuar Saab, Campaign Manager&nbsp;&nbsp;</div><div dir="ltr">Ellyn Fisher, SVP, Marketing and Communications</div><div dir="ltr">Emily Kostic, Director, Public Relations, Social Media &amp; Brand</div><div dir="ltr">Christine Medina, VP, Digital Product&nbsp;</div><div dir="ltr">Lina Rezina, Talent Relations and Partnerships Manager</div><br /><div dir="ltr"><b>Agency: Wild Card | 3AM</b>&nbsp;</div><div dir="ltr">Tara DeVeaux, EVP, Chief Marketing Officer</div><div dir="ltr">Evan DeHaven, Executive Creative Director</div><div dir="ltr">Molly Douglas, Creative Director / Writer</div><div dir="ltr">Amber Wade, Producer</div><div dir="ltr">Wilson Saloj, Designer&nbsp;</div><div dir="ltr">Shawn Shahani, Director of Insights&nbsp;</div><div dir="ltr">Fredrick Brown, Senior Strategist</div><div dir="ltr">Victoria Carter, Marketing Coordinator</div><div dir="ltr">Tracey Smith, Casting Director</div><div dir="ltr">Ada Lovecraft, Web Developer</div><div dir="ltr">Grace Mekarski, Web Developer</div><br /><div dir="ltr"><b>Post-Production&nbsp;</b></div><div dir="ltr">Louie Lorenzo, VP of Client Services</div><div dir="ltr">Pablo Herrero, Producer&nbsp;</div><div dir="ltr">Katie Spritz, Associate Producer&nbsp;</div><div dir="ltr">Chris Bohr, Editor&nbsp;</div><div dir="ltr">Andrew Vann, Editor</div><div dir="ltr">Luke Porst, Editor</div><div dir="ltr">Charlie Butterworth, Editor</div><div dir="ltr">Emily Pietrocarlo, Editor</div><div dir="ltr">Jeremy Fisher, Creative Director Graphics</div><div dir="ltr">Cameron Starke, Graphics</div><div dir="ltr">TJ Lowe, Graphics</div><div dir="ltr">Stephanie Koury, Music Director</div><div dir="ltr">Lana Bui, Music Supervisor</div><div dir="ltr">Teoderico Berberabe, Music Coordinator&nbsp;</div><div dir="ltr">Joshua Strauss, Operations Manager</div><div dir="ltr">Scott Sprague, Post Production Manager&nbsp;</div><div dir="ltr">Jack Ritten, Assistant Editor</div><div dir="ltr">Pablo Lara, Assistant Editor</div><div dir="ltr">Amruta Patil, Assistant Editor</div><br /><div dir="ltr"><b>Production: Happy Place, inc.</b></div><div dir="ltr">Tara Razavi, Founder &amp; Creative Producer&nbsp;</div><div dir="ltr">Bille Woodruff, Director&nbsp;</div><div dir="ltr">Danny Yirgou, Director&nbsp;</div><div dir="ltr">Adam Coleman, DP</div><div dir="ltr">Peter Mosiman, DP&nbsp;</div><div dir="ltr">Gina Naranjo, Line Producer</div><div dir="ltr">Sarahi Salazar, Production Coordinator</div><div dir="ltr">Allison Acevedo, Producer</div><div dir="ltr">Tony Stackhouse, Post Producer</div><div dir="ltr">Brandon Moody, Post Production Coordinator</div><br /><div dir="ltr"><b>Finishing: New Wave Entertainment</b></div><div dir="ltr">Shawn Stoner, Post Supervisor/Online Editor</div><div dir="ltr">Deloren Hickles, Rerecording Mixer</div><div dir="ltr">Sam Dlugach, Colorist</div><div dir="ltr">Ed Twiford, Colorist</div><div dir="ltr">Ed Molina, Compositor</div><div dir="ltr"><br /></div><div dir="ltr">------------------------------<wbr></wbr>--</div></span></div><div><br /></div><div><b><u>Talent When They Make First Appearance</u><br /></b>Viola Davis<br />Black Thought from the Roots<br />Marcus Scribner<br />Al Shearer<br />Stephen A. Smith<br />Victor Cruz<br />Lecrae<br />Lala Anthony<br />Deon Cole<br />Simone Biles<br />Questlove of the Roots<br />Kirk Franklin&nbsp;<br /><br /><b>Talent at every appearance<br /></b>Viola Davis<br />Black Thought from the Roots<br />Marcus scribner<br />Al Shearer<br />Grid shot- Stephen A. Smith (main) + Victor Cruz, Lecrae<br />Marcus Scribner<br />Lala Anthony<br />Victor Cruz<br />Lala Anthony<br />Deon Cruz<br />Simone Biles<br />Questlove of the Roots<br />Questlove + Black Thought<br />Stephen A Smith&nbsp;<br />Kirk Franklin<br />Viola Davis&nbsp;<br />Al Shearer + Viola Davis&nbsp;<br />Lecrae<br />Deon Cole + Lecrae&nbsp;<br />Lecrae</div><div><br /></div></div><script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='replies' type='application/atom+xml' href='http://www.adstasher.com/feeds/7232937492977681888/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.adstasher.com/2020/08/black-celebrities-come-together-in-new.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7232937492977681888'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/7232937492977681888'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/08/black-celebrities-come-together-in-new.html' title='Black Celebrities Come Together in New COVID-19 Campaign by Ad Council and CDC'/><author><name>Rey B</name><uri>http://www.blogger.com/profile/04841599190090135844</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8o4vVMkQ41oGwzZHHBPYbGXU3o5yIB-fJrKDPDdik7mKhnTTIAHH1g9VECbpw-c4J9Ki-0lPfvkbf_-lxVlqsCwFuRaVTeC5M9Hc1Ej1OStdvmn7PwjuZWed2KvxNxgKKscGmUbULGg4/s72-c/YWSM_Lala.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-5342051740119227006</id><published>2020-07-17T06:31:00.000-07:00</published><updated>2020-07-17T06:34:13.759-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="TBWA\Dublin"/><category scheme="http://www.blogger.com/atom/ns#" term="Translators Without Borders"/><title type='text'>TBWA\Dublin Launches Pro Bono Campaign For Translators Without Borders</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-0-UGMnrAuCGYDfHfFID1zTtoh_mWFO2kNuutdZ2-JH8tATz4j7SHqs8OtoYacwVjSE2Tz1iz8GfVdHmBbB1jQFKvp0VXbVY33bnrlqMQgbB1bIrjsxj1wfOW6hKH5NIIe_NtnaMLO8oA/s1600/Translators+Without+Borders_Social+Statics+1_1+_V32%255B1%255D.jpg" imageanchor="1"><img border="0" data-original-height="1600" data-original-width="1600" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-0-UGMnrAuCGYDfHfFID1zTtoh_mWFO2kNuutdZ2-JH8tATz4j7SHqs8OtoYacwVjSE2Tz1iz8GfVdHmBbB1jQFKvp0VXbVY33bnrlqMQgbB1bIrjsxj1wfOW6hKH5NIIe_NtnaMLO8oA/s640/Translators+Without+Borders_Social+Statics+1_1+_V32%255B1%255D.jpg" width="640" /></a><br /> <a href="https://translatorswithoutborders.org/"><br /> </a><br /> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CCvrAkQjByW/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style="background: #fff; border-radius: 3px; border: 0; box-shadow: 0 0 1px 0 rgba(0 , 0 , 0 , 0.5) , 0 1px 10px 0 rgba(0 , 0 , 0 , 0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: 99.375%;"> <div style="padding: 16px;"> <a href="https://www.instagram.com/p/CCvrAkQjByW/?utm_source=ig_embed&amp;utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" target="_blank"> </a><br /> <div style="align-items: center; display: flex; flex-direction: row;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;"> <a href="https://www.instagram.com/p/CCvrAkQjByW/?utm_source=ig_embed&amp;utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" target="_blank">View this post on Instagram</a></div> </div> <div style="padding: 12.5% 0;"> </div> <div style="align-items: center; display: flex; flex-direction: row; margin-bottom: 14px;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; transform: translatex(0px) translatey(7px); width: 12.5px;"> </div> <div style="background-color: #f4f4f4; height: 12.5px; margin-left: 2px; margin-right: 14px; transform: rotate(-45deg) translatex(3px) translatey(1px); width: 12.5px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; transform: translatex(9px) translatey(-18px); width: 12.5px;"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="border-bottom: 2px solid transparent; border-left: 6px solid #f4f4f4; border-top: 2px solid transparent; height: 0; transform: translatex(16px) translatey(-4px) rotate(30deg); width: 0;"> </div> </div> <div style="margin-left: auto;"> <div style="border-right: 8px solid transparent; border-top: 8px solid #f4f4f4; transform: translatey(16px); width: 0px;"> </div> <div style="background-color: #f4f4f4; height: 12px; transform: translatey(-4px); width: 16px;"> </div> <div style="border-left: 8px solid transparent; border-top: 8px solid #f4f4f4; height: 0; transform: translatey(-4px) translatex(8px); width: 0;"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <br /> <div style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"> <a href="https://www.instagram.com/p/CCvrAkQjByW/?utm_source=ig_embed&amp;utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank">A post shared by Adstasher (@adstasher)</a> on <time datetime="2020-07-17T13:28:28+00:00" style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;">Jul 17, 2020 at 6:28am PDT</time></div> </div> </blockquote> <script async="" src="//www.instagram.com/embed.js"></script><a href="https://translatorswithoutborders.org/covid-19"><br /></a> <a href="https://translatorswithoutborders.org/covid-19">Translators Without Borders</a> is a non-profit organisation that offers language and translation support for humanitarian emergencies. With the global pandemic further highlighting the language barrier that exists for some of the world's poorest regions, making health advice accessible for as many languages as possible is an ongoing battle.<br /> <br /> That's why <a href="https://tbwa-dublin.com/">TBWA\Dublin</a> is launching a new campaign to help Translators Without Borders raise some much needed funding. The creative consists of a series of short videos and static posts for Facebook, Instagram and Twitter. The idea plays off words that share the same spelling across two different languages (homophones) and then shows how the word vastly differs in meaning through the use of bright and engaging illustrations. This sets up the campaign message to show viewers that “With Covid-19, accurate translations can mean life or death”.<br /> <br /> Though colourful light-hearted visuals, the campaign illustrates how easily a message can be misinterpreted and draws attention to how important accurate translation is in a crisis. TBWA\Dublin aims to shed light on those parts of the world that don’t have access to vital information, from non-English speakers to people living in poorer, less developed countries. <br /> <br /> The language selection is based on the variety of visual differences between languages. Contrasting English with Bangla or Arabic script helps drive home how even a simple message like “wash your hands” can look so different across the globe.<br /> <br /> TBWA\Dublin used detailed/behaviour targeting and multi-lingual videos in order to ensure that the campaign will resonate with a global audience and will connect with people who speak a variety of languages. <br /> <br /> Paul Arthurs, Senior Art Director at TBWA\Dublin states, "Developing this campaign for TWB using language translation itself to communicate, has created a powerful and idiosyncratic campaign. Starting with the initial idea of homophones and working through dozens of translations proved to us that we had the ability to communicate our vital information clearly yet playfully. Likewise we chose a bright, playful look and feel as a Trojan horse for our important message giving stand out and appeal."<br /> <br /> To support Translators Without Borders global response to the crisis, head to <a href="https://translatorswithoutborders.org/covid-19">https://translatorswithoutborders.org/covid-19</a> <br /> <br /> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5342051740119227006'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/5342051740119227006'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/07/tbwadublin-launches-pro-bono-campaign.html' title='TBWA\Dublin Launches Pro Bono Campaign For Translators Without Borders'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-0-UGMnrAuCGYDfHfFID1zTtoh_mWFO2kNuutdZ2-JH8tATz4j7SHqs8OtoYacwVjSE2Tz1iz8GfVdHmBbB1jQFKvp0VXbVY33bnrlqMQgbB1bIrjsxj1wfOW6hKH5NIIe_NtnaMLO8oA/s72-c/Translators+Without+Borders_Social+Statics+1_1+_V32%255B1%255D.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4561443612006492615</id><published>2020-07-01T06:14:00.000-07:00</published><updated>2020-07-29T06:38:07.147-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="BelonG To Youth Services"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="In The Company of Huskies"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="trendy"/><title type='text'>In the Company of Huskies Reinvent How kids ‘Remember the Rainbow’ To Support Diversity</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk-09tKxDeNqdvulhSe_mEzg_46TyuVO_fDEMi0gcrnDKY0epw_JcK-8191ho67H2GuR0us9K5hNK0O0REU9axewD3PMDOMvZyRSfwVupwfQhfE8KoyhRaqr4KQ-44nE4xptoRhkwi9QDJ/s1600/Hero+shot+inc+rainbow+characters.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk-09tKxDeNqdvulhSe_mEzg_46TyuVO_fDEMi0gcrnDKY0epw_JcK-8191ho67H2GuR0us9K5hNK0O0REU9axewD3PMDOMvZyRSfwVupwfQhfE8KoyhRaqr4KQ-44nE4xptoRhkwi9QDJ/s640/Hero+shot+inc+rainbow+characters.jpg" width="640" height="446" data-original-width="1600" data-original-height="1115" /></a><br /> <iframe width="730" height="411" src="https://www.youtube.com/embed/wLXrip9t_K4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br /> The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common method used to help kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. <br /> <br /> So, at the very moment children are learning about the rainbow, they are thinking about some guy called Richard who fought in a battle or some bloke called Roy. In the Company of Huskies saw an opportunity to update this. To help kids learn the seven colours in the rainbow – Red Orange Yellow Green Blue Indigo Violet – Huskies came up with a new mnemonic with a positive message: Respect Others. You Grow By Including Variety. <br /> <br /> The idea behind the campaign is to foster tolerance, open-mindedness and respect among kids in their formative years. From a very early age children are aware of differences, so it is a perfect time to give them a story that celebrates diversity. Huskies also developed a two-minute fun educational video and resource materials for schools. The animated film tells the story of the colours who didn’t want to mix. Things didn’t go very well for them when they stayed apart, but in the end, all the colours came together and created one of the most beautiful things in the world – a rainbow. <br /> <br /> Initially scheduled to launch in schools this term, the campaign’s course was delayed due to the pandemic. The video is hosted on a separate website - <a href="https://www.remembertherainbow.com">RememberTheRainbow.com</a> - where people can watch it and download fun educational materials as well as entertaining activities for children. During the school year, teachers can use these worksheets to help initiate conversations about caring and respecting others.<br /> <br /> Damian Hanley, Creative Director, Huskies, says: “Respect and tolerance have never been more important, particularly when it comes to educating children. This campaign is a gentle way to address a very serious subject, and the goal is to foster inclusivity and diversity from the earliest age.” <br /> <br /> Moninne Griffith from BelonG To Youth Services adds: “Our mission is to create a world where all young people, including LGBTI+ youth can feel safe and equal without experiencing any discrimination. We are delighted to partner with Huskies with this initiative to celebrate diversity and promote a kinder and more empathic society.” <br /> <br /> <br /> <b><br /> CREDITS</b><br /> Client: BelonG To Youth Services – Moninne Griffith, Sinead Keane<br /> Creative Agency: In the Company of Huskies<br /> Creative Director: Damian Hanley. <br /> Creative Animation: Gavin Feiritéar<br /> Design: Gavin Feiritéar, Chris Flynn, Emily Blaney.<br /> Senior Account Manager: Fiona Cunniffe<br /> Producer: Brian Daly<br /> Sound Design: Rob Flynn<br /> Recording and mix: Mutiny studios<br /> Director of Social, Search & Performance Media: Dave Hayes<br /> Social Media Specialist : Gabriel Corcoran<br /> Creative contribution: John Mathews, Greg Mcloughlin, Rob McBride & wider agency.<br /> Narrated by: James Kavanagh<br /> Thanks for early support: Ray Sheerin, Kieran O’Donovan, Charlie Stoney, Katherine Ryan, Udi Ovadia and Isabel Harvey.<br /> <br /> <br /> <b>About BelonG To:</b><br /> <a href="https://www.belongto.org">BeLonG To Youth Services</a> is a national organisation supporting lesbian, gay, bisexual, transgender and intersex young people. Since 2003, BeLonG To has worked with LGBTI+ young people to create a world where they are equal, safe and valued in the diversity of their identities and experiences. The organisation advocates and campaigns on behalf of young LGBTI+ people and offers a specialised LGBTI+ youth service including information, support, crisis counselling in partnership with Pieta House and the provision of LGBTI+ youth groups across Ireland. <br /> <br /> <b>About In the Company of Huskies:</b><br /> In the Company of Huskies is a leading creative and strategic advertising agency headquartered in Dublin, Ireland. Huskies clients include Allianz, Smurfit Kappa, Nissan Ireland, Fáilte Ireland, Kerrygold, The Guinness Storehouse, Slane Whiskey, Jose Cuervo, Saint Vincent De Paul, Londis, Aliv and the Cablebahamas group among others. They are a multi-award-winning agency and 2018 ADFX Grand Prix winners. For more information, visit <a href="http://www.inthecompanyofhuskies.com">www.inthecompanyofhuskies.com</a> <br /> <br /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-4637394433700425" data-ad-slot="5296823635"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4561443612006492615'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4561443612006492615'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/07/in-company-of-huskies-reinvent-how-kids.html' title='In the Company of Huskies Reinvent How kids ‘Remember the Rainbow’ To Support Diversity'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk-09tKxDeNqdvulhSe_mEzg_46TyuVO_fDEMi0gcrnDKY0epw_JcK-8191ho67H2GuR0us9K5hNK0O0REU9axewD3PMDOMvZyRSfwVupwfQhfE8KoyhRaqr4KQ-44nE4xptoRhkwi9QDJ/s72-c/Hero+shot+inc+rainbow+characters.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-2894259812620248086</id><published>2020-06-08T07:02:00.001-07:00</published><updated>2020-06-08T07:02:35.409-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Movember"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="Tullamore D.E.W. 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0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;"></span></b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;"></span><i><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;"></span></i><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;"></span> <br /> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> </div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> </div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> </div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGNg1MnaXw5T2wLNKvlkIdJ7CasNILkB8qvsG0n9onmM0zoybTLmCuFmZkVlhcsGNQYAE2TIZPE-dMQ7bxKcNU1zpT8pN6cAJR4Ffx0XM2C7wUG3Ch0Uccg_i7t7GfTXo5NCvrWlpBrKxo/s1600/Movember_TogetherWeStand_RGB.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1085" data-original-width="1600" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGNg1MnaXw5T2wLNKvlkIdJ7CasNILkB8qvsG0n9onmM0zoybTLmCuFmZkVlhcsGNQYAE2TIZPE-dMQ7bxKcNU1zpT8pN6cAJR4Ffx0XM2C7wUG3Ch0Uccg_i7t7GfTXo5NCvrWlpBrKxo/s640/Movember_TogetherWeStand_RGB.jpg" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/t2_wCWKbSNk/0.jpg" frameborder="0" height="411" src="https://www.youtube.com/embed/t2_wCWKbSNk?feature=player_embedded" width="730"></iframe></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">To raise awareness around mental health, <a href="https://ca.movember.com/">Movember</a> teamed up with Huskies and a host of Ireland's cultural and creative pioneers to highlight the importance of staying connected through the campaign the ‘Conversation piece’ - in which a series of light installations will be projected onto landmarks across Dublin over the coming weeks.</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">&nbsp;</span> </div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Movember, the global organisation committed to changing the face of men's health, recently conducted research that reveals that one in three (30%) men said they feel lonely more often compared with before COVID-19, with eight out of 10 (84%) men find it helpful when people ask if they’re having a difficult time. Yet nearly half (45%) say no one has checked to find out how they are coping.</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">The ‘Conversation Piece’ campaign was launched with 'Together We Stand' created by Huskies and projected onto the iconic Poolbeg Chimneys, a famous landmark which dominates the skyline of Ireland’s capital. The idea behind this campaign was to further highlight the message ‘Together we stand’ by projecting it on the emblematic chimneys, which have survived a demolition and are over 50 years old.</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">‘Together we stand’&nbsp; will be followed with a series of collaborations with artists and designers such as Sebastian Barry,&nbsp;Vivienne Roche, Gavin Friday, Domino Whisker, Aches, Mundy and Tiny Ark and many more to raise awareness around the importance of social connection and encourage meaningful conversation. Huskies will be doing a few other projections for the ‘Conversation Piece’ campaign along with the artists.</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Neil Rooney, Global Innovations Manager/Country Support Ireland, said:</span></b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">&nbsp;“These findings demonstrate that men are hungry for connection and in need of support in these trying times. We know that men can often feel uncomfortable or awkward discussing their mental health. Through our collaboration with Huskies, we are encouraging people to check in on their loved ones and come together through meaningful conversation.&nbsp;</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">A conversation can make all the difference. We can’t assume that people are grand, don’t want to be hassled or don’t want to talk. There’s never been a more important time to reach out to your friends.”</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Jonathan Forrest, CEO of Huskies, added:</span></b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">&nbsp;“According to the Royal Society of Medicine, visual art has ‘positive effects’ on health outcomes. Collaborating with Movember has enabled us to harness the healing effect of art to create visually impactful content that has the potential to bring people together and help improve their mental and physical health.”</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Huskies Creative Director, Damian Hanley explains</span></b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">&nbsp;why they chose the landmark Chimneys to launch Movember’s ‘Conversation Piece’ campaign: “The Poolbeg Chimneys have stood together for the last 50 years, even surviving a planned demolition due to the affection that Dubliners have for them.&nbsp; They were the perfect canvas to launch this message of sticking together. It has been amazing to collaborate with such a wide team who have given their time and creativity to help make this happen, thanks to Neil MacDougald, Tiny Ark and Creative Technology.”</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div align="center" style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: center; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;"><br /> </span></b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;"></span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Credits:</span></b><span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;"></span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Client:&nbsp;&nbsp;Movember</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Neil Rooney -&nbsp;Global Innovations Manager/Country Support Ireland</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Agency:&nbsp;In the Company of Huskies</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Kritika Verma – Senior Account Manager</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Brian Daly - Head of Production</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Chris Flynn&nbsp;-&nbsp;Head of Design</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Jonathan Forrest – CEO</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Damian Hanley – Creative Director</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <br /></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Video:&nbsp;Tiny Ark</span></div> <div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;"> <span style="color: #222222; font-family: &quot;arial&quot; , sans-serif;">Photography:&nbsp;Neil MacDougald/Rohit Verma</span></div> <div class="MsoNormal"> <br /></div> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2894259812620248086'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/2894259812620248086'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/06/movember-collaborates-illuminates.html' title='Movember Collaborates Illuminates the Importance Of Social Connections & Conversation'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGNg1MnaXw5T2wLNKvlkIdJ7CasNILkB8qvsG0n9onmM0zoybTLmCuFmZkVlhcsGNQYAE2TIZPE-dMQ7bxKcNU1zpT8pN6cAJR4Ffx0XM2C7wUG3Ch0Uccg_i7t7GfTXo5NCvrWlpBrKxo/s72-c/Movember_TogetherWeStand_RGB.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-4288117439245644932</id><published>2020-06-06T07:15:00.001-07:00</published><updated>2020-06-06T07:15:09.400-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Arts & Sciences"/><category scheme="http://www.blogger.com/atom/ns#" term="featured"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><category scheme="http://www.blogger.com/atom/ns#" term="United Way"/><title type='text'>“I Happen to Like New York” - A Loving Tribute to New Yorkers and the City’s Front-Line Workers</title><content type='html'><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUpjjwC8AYaQzhjSJkeS38saTjBdj_hUTgP7xFzLK0abE3HmuZTPWA_FnJSsDQ3Bw-QjTBzqQX-FughNA2o_LfCvEzLlqaFexn7pwbq8H2SQS1WGEuUbymqo4rt7-ywPv3xg6IZeTnahr3/s1600/NY7.jpg" imageanchor="1"><img border="0" data-original-height="901" data-original-width="1600" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUpjjwC8AYaQzhjSJkeS38saTjBdj_hUTgP7xFzLK0abE3HmuZTPWA_FnJSsDQ3Bw-QjTBzqQX-FughNA2o_LfCvEzLlqaFexn7pwbq8H2SQS1WGEuUbymqo4rt7-ywPv3xg6IZeTnahr3/s640/NY7.jpg" width="640" /></a><br /> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="411" src="https://www.youtube.com/embed/67GmubcG4Kc" width="730"></iframe><br /> There have been many heartwarming stories to come out of the COVID-19 crisis in New York, but perhaps none as emotionally resonant as the nightly salute to the front-line workers who literally put their life on the line every day.<br /> <br /> Each evening at 7 p.m., New Yorkers gather on streets (at a safe distance, of course) or lean out of their windows, banging saucepans, clapping, cheering and hollering as exhausted healthcare workers make their way home after a shift.<br /> <br /> It’s noisy, passionate and emotional: A quintessential New York salute.<br /> <br /> “It’s quite emotional and cathartic—a little reprieve every night,” says <a href="http://www.artsandsciences.com/">Arts &amp; Sciences</a> director Matt Lenski, a native New Yorker who has turned video footage of the nightly salute into a powerful new PSA for the <a href="https://unitedwaynyc.org/">United Way</a>.<br /> <br /> The resulting video, “I Happen to Like New York,” was conceived as a way for Lenski and <a href="http://www.artsandsciences.com/">Arts &amp; Sciences </a>to capture the true spirit of New York—which has maintained its resolve despite being one of the hardest-hit cities during the COVID-19 crisis. Equally important, the PSA serves as a way to both celebrate and create awareness of the New York chapter of the United Way, which has been working tirelessly during the COVID crisis to provide support and resources to New Yorkers in need.<br /> <br /> And just as New Yorkers are coming together to cheer during difficult times, they also came together to create this film. Lenski, Arts &amp; Sciences and their New York sales rep Tara Averill, spearheaded the effort by asking fellow NYC production partners, friends and clients to contribute a single shot that captured their perspective of the nightly salute. From banging pans, to sounding notes on a trumpet and in one case using a pair of oversized foam core hands to applaud workers, Arts &amp; Sciences was overwhelmed by the powerful and inspiring images of New Yorkers saluting essential workers all across the five boroughs.<br /> <br /> “It shows up in all sorts of ways that we would never have expected,” says Lenski. “Some shots have been really heart-felt and others have been humorous. People are experiencing this in so many different ways.”<br /> <br /> The soundtrack, provided by <a href="http://www.wearewalker.com/">Walker</a>, is “I Happen to Like New York,” a semi-obscure song by cabaret singer Bobby Short (described by The New York Times in his 2005 obituary as an “icon of Manhattan song and style”) that begins as a simple three-note piano figure before building into a full-blown paean to the city that never sleeps.<br /> <br /> Lenski says the first priority for the film was to ensure that it was “exceedingly New York,” which meant looking beyond obvious song selections for one that would appeal directly to the city’s residents. “It has a very New York way about it that is absolutely perfect,” says Lenski. “It’s the New York-iest New York thing: It has both the right attitude and credibility, and just the right amount of nostalgia.”<br /> <br /> <br /> <b>Credits</b><br /> Title: I Happen to Like New York<br /> <br /> Client: United Way New York City<br /> <br /> Production Company: Arts &amp; Sciences<br /> Director/Creative Director: Matt Lenski<br /> Partner: Matt Aselton<br /> Managing Director: Mal Ward<br /> Managing Director: Marc Marrie<br /> Executive Producer: John Benson<br /> Executive Producer: Tara Averill<br /> Head of Production: Christa Skotland<br /> Producer: Kristin Porter<br /> <br /> Editorial: Mackenzie Cutler<br /> Editor: Dave Koza<br /> Editor: Brendan Hogan<br /> Assistant Editor: Zoë Newman<br /> Executive Producer: Gina Pagano<br /> Flame Artist: Jimmy Hayhow<br /> Mixer: Sam Shaffer<br /> <br /> Music: Walker<br /> Song: I Happen to Like New York by Bobby Short<br /> Sr. Executive Producer: Sara Matarazzo<br /> Executive Producer: Stephanie Pigott<br /> Executive Producer: Abbey Hendrix<br /> Producer: Danielle Soury<br /> Chief Engineer: Christopher Keyes<br /> <br /> Title Design &amp; Animation: Work-Order<br /> Creative Director: Keira Alexandra<br /> Creative Director: Kiffer Keegan<br /> Designer &amp; Animator: Antoine Mauron<br /> Project Manager: Rusty Van Riper<br /> Illustrator: Carolyn Figel<br /> <br /> Special thanks to the following for contributing footage:<br /> Amy Henry<br /> Andy Lilien<br /> Clement Price Thomas<br /> Connor Todd<br /> Cynthia Medina<br /> Daniel Navetta<br /> Dave Williams<br /> Dina Clay<br /> Emily Moore<br /> Eric Oglander<br /> Greg Chan<br /> John Benson<br /> John Robertson<br /> Josh Griffiths<br /> Kara Collier Ibanez<br /> Lexie Robinson<br /> Lucy Sheen<br /> Mat Kim<br /> Matt Lenski<br /> Matt Pascuzzi<br /> Melissa Barton<br /> Mike Warzin<br /> Murray + Maryanne Butler<br /> Peter + Becky Donahue<br /> Peter + Kate Deming<br /> Raphael de Cardeneas<br /> Ron Egozi<br /> Roxanne Assoulin<br /> Sam Levy<br /> Shawn Regruto<br /> Tara Averill<br /> Toure<br /> Trent Jacklitsch<br /> Zack Grant<br /> <br /> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4288117439245644932'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/4288117439245644932'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/06/i-happen-to-like-new-york-loving.html' title='“I Happen to Like New York” - A Loving Tribute to New Yorkers and the City’s Front-Line Workers'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUpjjwC8AYaQzhjSJkeS38saTjBdj_hUTgP7xFzLK0abE3HmuZTPWA_FnJSsDQ3Bw-QjTBzqQX-FughNA2o_LfCvEzLlqaFexn7pwbq8H2SQS1WGEuUbymqo4rt7-ywPv3xg6IZeTnahr3/s72-c/NY7.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3802610099997482329.post-6709233408440689112</id><published>2020-06-06T07:02:00.001-07:00</published><updated>2020-06-06T07:15:20.417-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="#WomenForTheWin"/><category scheme="http://www.blogger.com/atom/ns#" term="PSA"/><title type='text'>Women For The Win Launches Their 2020 Efforts with Campaign Video for Chivona Newsome</title><content type='html'><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2pPBQL4uQvHbX5rIK0klWTha8yTmefuE_x36r2bzz2ewEH8Fvg5pxGyYOIxjlIqnVJfIu_aXF4KBCzDIWJspDxYpfR6dvudawWLBuWwWH2ueGeK5X4X0n4JKs4s97EL0iFfehuXAhnTRA/s1600/Newsome.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2pPBQL4uQvHbX5rIK0klWTha8yTmefuE_x36r2bzz2ewEH8Fvg5pxGyYOIxjlIqnVJfIu_aXF4KBCzDIWJspDxYpfR6dvudawWLBuWwWH2ueGeK5X4X0n4JKs4s97EL0iFfehuXAhnTRA/s640/Newsome.jpg" width="640" /></a></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <div style="padding: 56.25% 0 0 0; position: relative;"> <iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" src="https://player.vimeo.com/video/423764693?title=0&amp;byline=0&amp;portrait=0" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"></iframe></div> <script src="https://player.vimeo.com/api/player.js"></script><br /> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;"><a data-saferedirecturl="https://www.google.com/url?q=https://womenforthewin.org/&amp;source=gmail&amp;ust=1591499406356000&amp;usg=AFQjCNFDVEBK-QprAemBobs6vSnJp1BLnQ" href="https://womenforthewin.org/" style="color: #1155cc;" target="_blank">Women For The Win</a>&nbsp;(WFTW) — an organization devoted to creating positive political change and giving voice to underrepresented female candidates — has released its first official campaign video of the&nbsp; 2020 election cycle with Congressional Candidate&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://chivonanewsomeforcongress.com/&amp;source=gmail&amp;ust=1591499406356000&amp;usg=AFQjCNGIuWf2RPXHXgFX52jq5aPH2TsKgQ" href="https://chivonanewsomeforcongress.com/" style="color: #1155cc;" target="_blank">Chivona Renee Newsome</a>.</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">The Co-Founder of Black Lives Matter Greater New York, Newsome is currently running in the Democratic primary in New York’s 15th Congressional District. The WFTW-produced video highlights Newsome’s advocacy for oversight of law enforcement and her devotion to the Bronx — from marching and leading protests against police brutality to food and supply deliveries for those in need when COVID-19 first forced New Yorkers to stay home.</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">Launched prior to the 2018 election, Women for the Win takes volunteer creative talent from advertising and entertainment and pairs them with high-profile candidates running in local, state, and federal elections across the country. These partnerships result in premium and compelling videos that campaigns can share with voters. This election cycle alone, Women For The Win has over 1000 active volunteers and is working with more than 30 female Congressional candidates.</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">“Partnering with Women for the Win is the embodiment of women empowerment,” shares Newsome. “A group of phenomenal women came together and made magic. Women for the Win’s creative genius captured the spirit of a movement.”</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">“Chivona is an effective and unstoppable leader,” notes Women For The Win Executive Director Jordan Zaslow. “She has been fighting for justice and working hard for her community for her entire life. The WFTW team and I are in awe of what Chivona has already accomplished, and we’re eager for her voice and her values to be represented in Congress.“</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">The murder of George Floyd and the protests across the country that followed both serve as a horrific and poignant reminder of why we need voices like Newsome’s in office. She presents a perspective that is sorely lacking in Congress — and is a prime example of the type of candidates that Women For The Win seeks to help.</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">“We will never have real justice without real power,” continues Newsome. “As a Bronx native and lifelong resident, I know the perils of systemic racism. It weighs on the shoulders of my community each and every day. The hardships we face in the South Bronx is the very reason why I have dedicated my life to fighting injustices. A political revolution is needed in my community. This is why I decided to run for Congress.”</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">Zaslow agrees. “We want to get more women like Chivona into the rooms where decisions are being made. Women who can speak to the lived experiences of their constituents. The candidates we’re working with are experienced, compassionate, brilliant, and strong. These women have the endurance and the will to put in the work required to build a better nation.”</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;"><b>About Women For The Win:</b></span></div> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">Women For the Win is a coalition of media professionals who want to see more women in office.&nbsp; We create and produce campaign videos and digital content for women running for in elections across the country. With our help, these candidates will have the tools they need to introduce themselves to voters, spread their message, and WIN.</span></div> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;"><a data-saferedirecturl="https://www.google.com/url?q=https://womenforthewin.org/&amp;source=gmail&amp;ust=1591499406356000&amp;usg=AFQjCNFDVEBK-QprAemBobs6vSnJp1BLnQ" href="https://womenforthewin.org/" style="color: #1155cc;" target="_blank">womenforthewin.org</a></span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;"><b>About Chivona Renee Newsome:</b></span></div> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">The Co-Founder of Black Lives Matter Greater New York and a civil rights leader at the forefront of the New Civil Rights Movement, Chivona Renee Newsome has dedicated her adult life to the betterment of her community and our nation as a whole. In addition to leading protests and seeking justice for the families of police brutality, Newsome works with members of LGBT community, victims of human trafficking, the mental health community, women’s reproductive rights organizations, and housing justice advocates. You could say she was born for this — her parents met at a civil rights rally in the 1960s.</span></div> <br style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;"><b>About Jordan Zaslow:</b></span></div> <div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span style="color: black; font-family: &quot;helvetica&quot; , &quot;arial&quot; , &quot;verdana&quot;; font-size: 13px;">Jordan Zaslow is an award-winning director/producer and champion of female voices. In 2015, Zaslow created and directed a series of social experiments in partnership with Ashton Kutcher. The project found an audience of 30 million, and was nominated for a Cynopsis Social Good Award. She has since created, produced, and directed dozens of award-winning or nominated projects on the topics of privilege, female beauty standards, girls in STEM, success, regret, race, prejudice, and how humans demonstrate love. Zaslow became the Executive Director of Women For The Win earlier this year.</span></div> <br class="Apple-interchange-newline" /> <br /> <script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <br /> <ins class="adsbygoogle" data-ad-client="ca-pub-4637394433700425" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5296823635" style="display: block; text-align: center;"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6709233408440689112'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3802610099997482329/posts/default/6709233408440689112'/><link rel='alternate' type='text/html' href='http://www.adstasher.com/2020/06/women-for-win-launches-their-2020.html' title='Women For The Win Launches Their 2020 Efforts with Campaign Video for Chivona Newsome'/><author><name>Gloria J</name><uri>http://www.blogger.com/profile/06584342442081801034</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2pPBQL4uQvHbX5rIK0klWTha8yTmefuE_x36r2bzz2ewEH8Fvg5pxGyYOIxjlIqnVJfIu_aXF4KBCzDIWJspDxYpfR6dvudawWLBuWwWH2ueGeK5X4X0n4JKs4s97EL0iFfehuXAhnTRA/s72-c/Newsome.jpg" height="72" width="72"/></entry></feed>