According to Old Spice and the message from this new ad "Poker Face" that debuts the new Hawkridge scent from the Wild Collection..."There is nothing more romantic to a woman than the smell of a man who is covered in hawks". No woman has ever said this but it is common sense. See the "Irresistible" spot for Old Spice scent Wolfthorn HERE.
Ad Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Jason Bagley
Creative Director: Craig Allen
Director: Tom Kuntz
Production Company: MJZ