Old Spice debuts a manly mans new scent from the Wild Collection, with the "Irresistible" commercial debuting the Wolfthorn scent.
"This commercial portrays two misunderstood wolves. They are not trying to eat the beautiful European woman, but are simply whispering in her ear that they don’t know how to speak human language, but they really like her hairdo." And on Twitter, Old Spice describe the new ad like this: "In the grand scheme of things, this may be the most important commercial about a product inspired by a wolf ever made." See the second spot from the campaign, "Poker Face" and the Hawkridge scent HERE.
Ad Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Jason Bagley
Creative Director: Craig Allen
Director: Tom Kuntz
Production Company: MJZ